Learn the top social media accounting hashtags to grow your accounting business

Grow Your Audience With #Hashtags

Discover better hashtags to reach the more people, grow your follower count and get more engagement on your posts.

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As an accountant, you understand the value of marketing and networking for business growth.

You know that building relationships is key to finding new clients and growing your business. And you also know that social media is a powerful tool for building relationships and connecting with potential clients.

Hashtags are an important part of growing your accounting business because they allow you to track specific keywords or topics on social media platforms. When you use a hashtag, it becomes a clickable link that takes you to a list of all the recent posts that include that hashtag. This can be a great way to keep track of industry news and trends or to follow specific companies or individuals.

Business benefits of social media marketing for accountants?

Here are four key ways that social media can help your accounting business grow:

1. Social media is a great way to build your brand

As an accountant, you know the importance of branding. Your brand is what sets you apart from your competition and attracts clients to your business.

Social media is a powerful branding tool. By actively engaging on social media, you can control the narrative about your brand and build a strong reputation.

2. Social media can help you attract new clients

If you want to grow your accounting business, you need to attract new clients. And social media is a great way to reach new potential clients.

By sharing your expert insights and thought leadership on social media, you can position yourself as a trusted advisor and attract new clients to your business.

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3. Social media can help you nurture relationships with existing clients

Your existing clients are your most valuable asset. They are the ones who generate revenue for your business and help you grow.

Social media is a great way to nurture relationships with your existing clients. By staying active on social media, you can stay top of mind and build deeper relationships with your clients.

4. Social media can help you build your network

As an accountant, you know the importance of networking. Your network is a valuable source of referrals, business opportunities, and advice.

Social media is a great way to build your network. By connecting with other accounting professionals on social media, you can expand your reach and build valuable relationships.

Marketing on social media is a smart investment for any accounting business. By utilizing social media, you can build your brand, attract new clients, nurture relationships with existing clients, and build your network.

How to get started with Social Media Marketing for accountants?

Creating your social media profiles is just the beginning. Now it’s time to create your content.

Creating a strategy for your social media is a valuable starting point however we also recommend to begin posting authentically to you and exploring what your natural social media presence may be.

Top Social Media Hashtags for Accountants

If you’re an accountant, and you’re looking for the best hashtags to use on social media, look no further! Here are the best hashtags for accountants to use on social media:

1. #Accounting

This is the most obvious hashtag for accountants to use, and for good reason – it’s a great way to connect with other accountants and to find accounting-related content.

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2. #Tax

Taxes are a big part of an accountant’s work and also a gateway topic for a lot of potential clients into your world of conversation. It makes sense to use a hashtag like #tax on social media and discuss various hints, tips and ideas related to tax.

3. #CPA

If you’re a certified public accountant, then you should definitely use the hashtag #CPA on social media. This hashtag can help you connect with other CPAs but also act as a mark of creditability for potential clients in the know.

4. #Finance

Although finance is a wider topic it is of course a core relative topic for accountants, so it’s another great hashtag to use. This hashtag can help you connect with other finance professionals, and it can also help you find content related to finance.

5. #AccountingFirms

If you work for or are looking to connect with an accounting firm, then using use the hashtag #AccountingFirms on social media will help your content appear alongside others and those searching for new firms.

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6. #SmallBusiness

Many accountants work with small businesses, so using the hashtag #SmallBusiness on social media helps categorise the content better and also get visibility among other content related to small businesses.

7. #Bookkeeping

Bookkeeping as a topic is explored on social media by accountants, entrepreneurs and teams. Often discussing bookkeeping can enable you to share hints, tips or even comedic observations of bookkeeping.

8. #QuickBooks

QuickBooks is a popular accounting software, whether you use QuickBooks or not, people looking at this hashtag are more likely to be highly relevant as the keyword is niche and activity specific so its a worthwhile share. Be sure not to overuse a specific hashtag with unrelated content though as it could have the opposite affect.

9. #Excel

The Excel hashtag is a treasure trove of insight, information and humous on social media. It’s quite a broad topic so it doesn’t signal a specific audience but it does attract attention where there is no doubt relevance within it. is a popular spreadsheet software that many accountants use, so it’s a good idea to use the hashtag #Excel on social media. This hashtag can help you connect with other Excel users, and it can also help you find content related to Excel.

10. #Accountants

This is another great hashtag for accountants to use, as it can help you connect with other accountants. This hashtag can also help you find content related to accounting.

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11. #financialplanning

A great hashtag to discuss tips and answer questions for potential prospects about their financial planning and share your thought leadership and credentials.

12. #budgeting

The budgeting hashtag is often used by businesses and consumers, it’s quite a broad hashtag in the finance world but specific to the type of activity, its worth mixing this hashtag with others get enable an additional layer of specificity in the content shared.

13. #investing

Using the investing hashtag can gain the attention of a very wide audience, because it is used widely by accountants to discuss all things related to investing, including news, tips, and advice.

14. #retirement

The retirement hashtag is largely used by consumers when considering financial planning. The majority of content is either from people in retirement but there are other planning for it. This can be a great hashtag to use for a specific use case or business line you’re providing.

Ace your hashtag game with Hopper HQ

To increase the ease of building your social media presence across platforms don’t forget to sign up for Hopper HQ. Here you’ll be able to plan and schedule across multiple platforms in no time. Increasing the ease and saving you time when creating a clear, consistent and impactful social media presence.

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The post Top Social Media Hashtags for Accountants appeared first on Hopper HQ.

Whether you’re just starting out with Instagram marketing, or you’re looking to fine-tune your strategy with some hashtag research to optimise your Instagram hashtags game, this resource will help you each step of the way…

Grow Your Audience With #Hashtags

Discover better hashtags to reach the more people, grow your follower count and get more engagement on your posts.

Try Hopper HQ Now

1. The Basics #⃣

What are Instagram hashtags?

Essentially, Instagram hashtags are a way of categorising posts in order to discover new content and increase reach. Instagram is set up so that using a hash sign followed by a keyword will create a link to a collection of other photos, videos and Stories tagged with that same word!

For example, if you want to find posts relevant to the topic of ‘travel‘, you can search for Instagram hashtags using that keyword and see how many posts on the app have posts containing it.

If we pick the hashtag #travelphotography, Instagram will pull up all the public posts on the app using that hashtag, dividing them into ‘Top’ and ‘Recent’.

Where can I use Instagram hashtags?

Hashtags can be used in captions, comments, bios and Instagram Stories.

Many users prefer to put their Instagram hashtags into the first comment of their posts rather than the caption, in order to separate the two.

The screenshot on the left shows Instagram hashtags displayed at the bottom of a caption, and the screenshot on the right shows them in the comments.

As for Instagram Stories, there are 2 ways to include hashtags:

One is by simply typing the # key followed by the keyword, and the other is using the hashtag sticker available from the sticker menu. Similar hashtag suggestions appear underneath as you type.

How many hashtags can I use on Instagram?

Instagram limits users to 30 hashtags per post — this is counted across captions AND comments. If you try to post 20 in your caption and another 20 in your first comment, the comment will not post. In Stories, the hashtag limit is 10 per Story.

Can I use punctuation in Instagram hashtags?

No — punctuation will break the link

Can I use numbers in Instagram hashtags?

Yes!

Can I use emojis in Instagram hashtags?

Definitely

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2. How To Choose Instagram Hashtags

Hashtags span all industries and topics, and there are literally millions to choose from and compete with. So how do you know which Instagram hashtags to use?

Firstly, you’ll have to do some research! Using the app itself you can gather loads of data around popular hashtags in your niche, as Instagram will always offer ‘suggested’ and ‘related’ hashtags when you search.

What Instagram hashtags is your target audience using?

Find the types of people you are aiming to reach and see what Instagram hashtags they frequently use! Think of their wider interests and lifestyle, and research hashtags around those topics.

(More on this in How To Create A Winning Instagram Marketing Strategy)

What hashtags are your competitors using?

Remember, their target audience is your target audience. Find a competitor who is excelling at Instagram marketing and take note of what hashtags they are using!

What hashtags should you NOT use?

Make sure you’re also steering clear of the wrong Instagram hashtags for your brand and audience! While hashtags increase your reach on Instagram, there’s no point using ones that aren’t relevant to your post.

The Instagram algorithm is getting smarter and will pick up on people using consistently spammy or irrelevant hashtags.

Try to avoid ‘quick fix’ Instagram hashtags that specifically ask people to follow you, such as #follow4follow and #like4like — they might work in the short term, but these followers are unlikely to engage with your content (or even be real people).

Track your hashtags

Keep a note of what Instagram hashtags you’re using, and track your engagement rates on posts to figure out which are working best!

Using an analytics tool like we have on Hopper HQ, you can track content performance by every metric, including reach, impressions and engagement. By tracking and keeping record of this data, you can ensure you’re always improving and optimising your Instagram hashtag strategy.

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Create your own brand Instagram hashtags!

Big event, product release, or something else worthy of a personal hashtag coming up? Make your own Instagram hashtags and encourage others to use them to drive new people to your profile! We’ll go into this in more detail in the next section.

Go niche! Check out our Instagram hashtags guides by industry…

Top Photography Hashtags
Top Food Hashtags
Top Health & Fitness Hashtags
Top Fashion Hashtags
Top Travel Hashtags

3. Hopper HQ’s Hashtag Top Tips

By implementing the right hashtags into your Instagram marketing strategy, you can reach hundreds more people in your target demographic, as well as generally increase your engagement on Instagram.

#1 Instagram Hashtags in Stories

Instagram automatically collate all Stories using a hashtag into a collective ‘hashtag Story’. So by including relevant hashtags in your Stories, you’re publicising it to far more eyeballs than you would without – it’s a no brainer really!

#2 Hashtags in Your Bio

In 2018, Instagram made it possible to include hashtags in your profile bio! Due to the limitation of only being allowed one link in the bio, this was a great addition to tell people more about your account.

Use this spot in your bio to highlight a key hashtag associated with your brand — people will become familiar with it and hopefully start to use it themselves! Which brings us on to…

#3 User-Generated Content

Your customers can be your best marketers, and Instagram hashtags are the easiest way to find great user-generated content.

Photos other people have posted on Instagram of your product, establishment or service make really valuable content.

The best way to encourage and keep track of customer Instagram content is by creating a brand hashtag, such as River Island’s ‘#ImWearingRI’. You can include this in your bio with a call to action for followers to ‘tag to be featured’:

#4 Keep an eye on hashtag trends and social media holidays

Current affairs (#WorldCup) social media trends (#ThrowbackThursday) and commemorative holidays (#EarthDay) all pull in a huge amount of traffic.

If you can find relevant and inventive ways to get involved with these time-sensitive hashtags on Instagram, you’ll stand a good chance of significantly increasing your reach. For a full list of upcoming trends, check out:

 2020 Social Media Holiday Calendar

#5 Follow Instagram hashtags

An update in 2018 allowed you to start following Instagram hashtags the same way you follow Instagram accounts!

This was a great new feature for a number of reasons:

Firstly, you can encourage users to follow your branded hashtags to keep up to date with any updates or announcements.

Secondly, you can follow key Instagram hashtags in your niche to stay on top of new trends.

And thirdly, you can follow competitors’ hashtags to see what the big players in your space are up to!

Follow any hashtag by clicking the blue follow button at the top of any hashtag collection. Posts will then appear in your feed that contain that hashtag, as pictured on the right.

#6 Schedule your hashtags

Instagram hashtags are a key part of your marketing strategy, therefore they shouldn’t be rushed on the spot! Not to mention, typing up to 30 hashtags on a mobile can get quite tedious.

Using Hopper HQ you can schedule your captions and first comments in advance with your posts, so regardless of where you prefer to keep your hashtags, they will be automatically published when your photos and videos are.

We personally recommend splitting your Instagram hashtags between your caption and first comment, and always keeping them highly relevant to what you’re posting.

Using our in-app hashtag tool, you can explore the strength of each hashtag and find new ones to include!

Start scheduling your hashtags today with a free 14-day trial of Hopper HQ! 

Do you have any other hashtag top tips?

Let us know in the comments! Happy posting

Hopper HQ is a content scheduling and management platform that saves social media managers and agencies heaps of time. Start your 14-day trial today!

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The post The All-In-One Guide To Instagram Hashtags appeared first on Hopper HQ.