If you’re looking for time efficiency, tools like Hopper HQ’s AI-powered image resizing feature, optimizing your visuals for LinkedIn becomes effortless, ensuring they always meet the platform’s specific requirements. Let’s dive into each category and explore how the right dimensions can drive your success on LinkedIn.

1. LinkedIn Profile Picture Dimensions

Your profile picture is often the first thing people notice when they visit your LinkedIn page. To make a strong, lasting impression, it’s essential that your image is well-sized and professional.

• Recommended Size: 400 x 400 pixels
• Minimum Size: 200 x 200 pixels
• Maximum File Size: 8MB
• File Types: PNG, JPEG

Since your profile photo is displayed alongside your name in every interaction on LinkedIn, from comments to connections, it’s crucial that it represents you well. LinkedIn automatically crops your profile photo into a circle, so avoid placing important elements near the edges.

Pro Tip: Choose a high-resolution headshot with good lighting and a neutral background. Ensure your face is centered and takes up around 60-70% of the frame for optimal clarity and impact.

2. LinkedIn Background Image Dimensions (Banner)

The background image also called the banner, is your chance to provide visual insight into who you are or what your business stands for. Unlike the profile picture, this larger format allows for more creativity.

• Recommended Size: 1584 x 396 pixels
• Minimum Size: 1192 x 220 pixels
• Aspect Ratio: 4:1
• File Types: PNG, JPEG

Your LinkedIn banner is an opportunity to brand your profile. Whether you’re showcasing your company’s logo, promoting a product, or reinforcing your personal brand, this image should be impactful and visually pleasing without distracting from your profile details.

Pro Tip: Avoid text-heavy banners. Instead, use simple, bold visuals or logos. If you do include text, make sure it doesn’t get obscured by the profile image on a desktop or mobile.

3. LinkedIn Post Image Dimensions

Visuals are essential for capturing attention in LinkedIn posts. Whether it’s sharing industry insights, promoting a new product, or simply engaging your audience, using the correct image dimensions ensures your posts are visually appealing and professional.

• Recommended Size: 1200 x 1200 pixels
• Aspect Ratio: 1:1 (Square)
• Maximum File Size: 5MB
• File Types: PNG, JPEG, GIF

LinkedIn automatically resizes images to fit its layout, so using the recommended dimensions ensures your image displays correctly without distortion. Square images work best as they maintain consistency across all devices.

Pro Tip: For maximum engagement, opt for minimal text and strong visuals that directly reflect the content of your post. Be sure to test how your image looks on both mobile and desktop before posting.

4. LinkedIn Video Post Dimensions

Video content is becoming increasingly popular on LinkedIn as a way to engage audiences and share longer-form content. Whether it’s a company update, product demo, or thought leadership piece, getting the video dimensions right ensures a professional presentation.

• Recommended Size: 1920 x 1080 pixels (Full HD)
• Aspect Ratio: 16:9 (Horizontal)
• Duration: 3 seconds to 10 minutes
• Maximum File Size: 5GB
• File Types: MP4, AVI, MOV

: LinkedIn compresses video content for fast loading, and using the correct dimensions helps maintain the quality of your content. Videos that are too large or incorrectly sized can appear pixelated or be cropped incorrectly.

Pro Tip: Include captions in your videos. Many LinkedIn users scroll through their feeds with the sound off, so captions ensure your message gets across even in silent mode.

5. LinkedIn Stories Dimensions

LinkedIn Stories is a relatively new feature that allows users to post short, time-limited content. Like Instagram and Facebook, LinkedIn Stories disappear after 24 hours, making them ideal for quick updates, announcements, or more casual behind-the-scenes content.

• Recommended Size: 1080 x 1920 pixels
• Aspect Ratio: 9:16 (Vertical)
• Maximum File Size: 5GB
• File Types: MP4, PNG, JPEG

With LinkedIn Stories, you’re working within a vertical format, and sticking to the recommended dimensions ensures your content fits the screen perfectly without being cropped or distorted.

Pro Tip: Keep your stories snappy and engaging. Since they’re short-lived, make the most of the 20-second maximum per story by using bold, eye-catching visuals.

6. LinkedIn Company Logo Image Dimensions

For businesses on LinkedIn, your company’s logo is a significant part of your branding. Make sure it’s clear and professional by following the right specifications.

• Recommended Size: 300 x 300 pixels
• File Types: PNG, JPEG
• Your company’s logo appears in search results, in the LinkedIn feed, and on your company page. A crisp, clear logo is essential for building brand recognition.

Pro Tip: If your logo includes text, ensure it’s large enough to be legible even in smaller formats.

7. LinkedIn Sponsored Content and Ads Dimensions

Sponsored content and ads are some of the best ways to promote your business on LinkedIn. However, for these promotions to be effective, it’s crucial that they look sharp and professional.

Single Image Ads

• Recommended Size: 1200 x 627 pixels
• Aspect Ratio: 1.91:1 (Horizontal)

Carousel Ads

• Recommended Size: 1080 x 1080 pixels
• Aspect Ratio: 1:1 (Square)

Video Ads

• Recommended Size: 1920 x 1080 pixels
• Aspect Ratio: 16:9 (Horizontal)
• Maximum File Size: 200MB

Why this matters: LinkedIn ads reach a highly targeted audience of professionals, so maintaining high-quality images and videos is crucial for conversion. Ads with the wrong dimensions can appear distorted or poorly cropped, which can negatively impact engagement.

Pro Tip: Use A/B testing to experiment with different visuals, and always include a strong call to action (CTA) to maximize conversion rates.

8. LinkedIn Event Image Dimensions

When hosting a virtual event or webinar on LinkedIn, you need an event image that clearly represents your brand and draws in attendees.

• Recommended Size: 1200 x 627 pixels

The event image is one of the first things potential attendees will see, and a high-quality image can make a difference in attracting registrations.

Pro Tip: Use high-contrast colors and simple designs to make your event image pop in the LinkedIn feed.

9. LinkedIn Articles Thumbnail Dimensions

LinkedIn Articles allow users to publish long-form content on the platform. The article thumbnail is your chance to grab attention and encourage clicks.

• Recommended Size: 744 x 400 pixels

A well-designed thumbnail image increases the likelihood of readers engaging with your content. Avoid clutter and choose visuals that are relevant to the article’s topic.

Pro Tip: Think of your thumbnail as a book cover—its purpose is to invite users in without overwhelming them with too much information.

Conclusion

Understanding and utilizing the correct LinkedIn image and video dimensions is essential to maintaining a polished and professional online presence. Whether you’re updating your profile, creating engaging content, or running ads, ensuring your visuals adhere to LinkedIn’s specifications helps you stand out in a crowded professional space.

By following the guidelines outlined in this guide, you’ll ensure that your LinkedIn content looks great on any device and leaves a lasting impression on your audience.

The post The Ultimate Guide to LinkedIn Dimensions & Post Sizes (2024) appeared first on Hopper HQ.

LinkedIn algorithms favor a steady publishing schedule. However, dedicating time to creating content can feel like an uphill battle for many social media managers. This is where LinkedIn tools come in. 

With LinkedIn tools, you can schedule and upload bulking in advance before publishing. 

In this article, we’ll be providing you with a comprehensive list of some of the best LinkedIn tools to consider. After reading, we believe that you will be in a better position to decide which of these tools ticks all the boxes for you and your team.

1) Hopper HQ

Hopper HQ is an all-in-one solution for managing your LinkedIn profile from content planning to scheduling. The solution is equipped with a simplified interface which allows you to use the software without a steep learning curve. 

Hopper HQ is a cost-effective option for social media management. With just $16 per month, you will have access to all the features you need to effectively manage your LinkedIn social media accounts.

Key Features

Scheduling & Bulk Uploading Tool

Using Hopper HQ allows you to schedule content ahead, speeding up your content creation process. 

Unlike other social media management tools, Hopper HQ doesn’t put a cap on the number of LinkedIn posts you can schedule. The solution’s scheduling features could be resourceful for entrepreneurs and small social media marketing teams in maintaining a steady stream of content flow for their audience.   

You can also use Hopper HQ to upload multiple content (including images, videos, and text) in advance. Overall, using the tool significantly reduces the time social media managers spend on content creation.   

In-Depth Analytics

Hopper HQ’s analytics features is second to none. It provides overall analytics of your LinkedIn accounts, helping you understand what’s working and what’s not in your content strategy.

You can also keep track of key metrics of your content performance such as views, likes, engagement, reach, click-through rates, and the best time to post for your specific audience.

With just a few clicks, you can also export the analytics of your LinkedIn account into a report. Hopper HQ supports multiple formats like PNG, PDG, JPG, CSV, and SVG depending on your preference. 

This feature could be handy if you run a social media management agency and provide feedback on account management to your clients from time to time.  

Hashtags Suggestions

Hopper HQ provides relevant hashtags based on your content, helping you maximize your reach to a wider audience and improve your engagement. It also provides detailed information on the top-performing hashtags that drive more traffic to your posts.

Dedicated Customer Support

Hopper HQ has a team of dedicated customer support representatives that’s ready to provide answers to all your questions or inquiries. You can reach customer support via live chat or email. There’s also an FAQ section with resources for self-service.

2) Hootsuite

Hootsuite lets you create, and publish LinkedIn content from one place. It has a drag-and-drop content calendar that streamlines your content planning and scheduling process. 

This platform also offers data-driven suggestions on the best time to post content on your LinkedIn account. This helps you build your brand awareness and increase your engagement on LinkedIn. 

In addition, the Hootsuite analytics tool helps you keep track of your LinkedIn content performance.

Hootsuite allows you to monitor your brand mentions on LinkedIn. You can also use the tool to keep track of trends, conversations, and hashtags of your brand. You can also repurpose your top-performing posts which reduces the time spent on content creation. Hootsuite’s base subscription plan starts from $99 per month which can be a little bit pricey for companies with a lean budget.

3) Buffer

Buffer is a social media management platform that lets you manage different aspects of your LinkedIn profile. 

The platform helps you streamline your content creation process. You can schedule up to 350 LinkedIn posts per month. It also provides data-driven information on when and the kind of content to post on your LinkedIn profile. 

It has an image generation tool called Pablo which gives you access to over 600,000 images streamlining your content creation process. 

Buffer lets you keep track of key metrics (like clicks, likes, and followers). This helps you figure out what works in your social media strategy. 

Buffer charges are based on the social media accounts connected ($6 per channel).

4) SocialBee

SocialBee is a user-friendly social media management solution for creating, scheduling, and publishing content on your LinkedIn profile. You can also use SocialBee to schedule your first comment.

This solution is powered by an AI (known as DALL-E3) which lets you generate engaging content and visually appealing content. SocialBee also has features that allow you to design and import your visuals into a centralized location. 

This platform also helps managers keep track of their brand mentions and comments. SocialBee suggests relevant hashtags which increases the potential of you reaching the right audience. 

SocialBee has an analytics tool that keeps track of your mentions and interactions (likes, comments, and shares) with your LinkedIn content. You can also export your analytic reports in PDF format. 

SocialBee pricing plan starts from $24 per month which is cheaper than Buffer but still more expensive compared to Hopper HQ’s pricing.

5) Sprout Social 

Sprout Social is a comprehensive social media management for publishing content and engaging with followers on your LinkedIn profile. The tool has an inbuilt content calendar that allows you to plan and visualize your content strategy.

You can also compare competitors’ performance against your brand’s performance to unlock untapped opportunities in your industry. 

Sprout Social has analytics tools that let you keep tabs on content and page performance. It also provides audience engagement insights (such as likes, engagements, click-through rates, shares, and comments). 

Sprout Social also analyzes the likely ROI of sponsored content which helps you determine whether you are getting the results of your social spending or not. Sprout Social pricing plan starts from $249 per month which is ideal for large enterprises. 

6) SocialPilot 

SocialPilot is a cloud-based social media management platform for managing multiple LinkedIn accounts. It is packed with features that streamline content scheduling and publishing on your LinkedIn profile. SocialPilot lets you schedule up to 500 posts, which allows you to stay consistent and increase your brand visibility on LinkedIn. 

SocialPilot also provides insights about your audience, LinkedIn account, and other metrics like follower count, reach, and impression. Using the platform helps you understand your follower’s demographic and to ensure you’re creating content that your audience wants.

SocialPilot’s pricing plan starts from $25 per month which makes it ideal for small and mid-sized businesses.

7) Later

Later is a social media management solution for scheduling and auto-publishing content on your LinkedIn profile. It’s equipped with the right features needed to create content and grow your LinkedIn profile. 

You can easily plan, create, and schedule content using Later’s content management platform. The solution also has a drag-and-drop calendar that helps social media managers upload content from the media library. On Later, you can schedule all kinds of content (like images, videos, and text). 

Later has a mobile app that makes it easier to manage your LinkedIn post anywhere from a mobile device. Later’s starter plan goes for $16.67 per month. 

8) Quintly

Quintly offers a robust analytics tool that lets you optimize your LinkedIn marketing activities. It helps social media managers pull data from their LinkedIn profiles. For an effective content strategy, you can also use the analytics tool to monitor engagement, followers’ growth, and comments. 

On top of that, Quintly helps narrow down your profile performance based on days, months, and even years. You can export your reports in different formats (PDF, PNG, XSLX, CSV, and PPTX).

The tool allows you to share analytic reports with your team members or clients by simply sharing the link. It only has a paid plan which costs $345 monthly which makes Quintly ideal for a large social media management team with an ample budget.

9) Meet Edgar 

Meet Edgar is a social media management tool that lets you publish content the right way or schedule in advance on your LinkedIn profile. It also allows you to generate social media content. Its built-in library makes it easy to draft new ideas and access published content. 

You can use Meet Edgar to schedule multiple posts allowing you to stay consistent with your followers. There’s no limit to the number of LinkedIn content you can schedule using the tool.

Furthermore, Meet Edgar has an intuitive interface that is easy to navigate reducing the time spent on figuring out the social media management tool.  This social media management tool provides data-driven suggestions on the best time to publish content. This helps increase your level of engagement on the social platform. Meet Edgar’s pricing plan starts from $24.91 per month.

10) Zopto 

Zopto is a LinkedIn management solution designed for social selling. It’s a great tool for lead-generation campaigns. Its automated content scheduling feature lets you maintain a consistent flow of social content. 

Zopto also provides real-time analytics reports that let you evaluate the performance of your LinkedIn outreach. It also helps increase your success rate by targeting people outside your network. Zopto’s pricing plan starts from $157 per month for 1 user account. 

11) Khoros

Khoros is a multifunctional social media management tool that lets you publish content and engage audiences on your LinkedIn profile. You can also plan your content ahead using its content calendar features. Khoros has analytics tools for monitoring marketing campaigns, online reach, and ads. 

What’s Your Go-to LinkedIn Management Tool?

Choosing the right LinkedIn management tool depends on your preference. If you prioritize simplified and user-friendly LinkedIn tools, Hopper HQ is the perfect choice for you because of its clean and intuitive interface.

Hopper HQ is also cost cost-effective compared to other LinkedIn management tools. On top of that, it doesn’t have multiple pricing tiers. With just $16, you have access to all the features you need to effectively manage your LinkedIn Profiles. 

Hopper HQ wins when it comes to scheduling. It lets you schedule unlimited content on your LinkedIn profile. Hopper HQ is also packed with features that streamline the content creation process. 

Feel free to give Hopper HQ a try before exploring other options.

The post 11 Best LinkedIn Management Tools for Social Media Managers appeared first on Hopper HQ.

Let’s break the view of LinkedIn as just a job hunting website. This narrow perception ignores the incredible value it can bring to you, as a professional individual, as well as your business.

It’s the perfect platform to expose you and your business to an active audience, giving you a chance to add your voice and share content into a professional sphere. The more active you are in your content niche will naturally land you as an industry specialist, connecting you with like-minded professionals, similar industries as well as clients.

To sum, LinkedIn is the ideal springboard to boost your professional reputation.

LinkedIn is a unique social platform

The most important point with LinkedIn scheduling is that it is different to Facebook, Instagram and Twitter. On these platforms memes, funny videos, and poking fun are pride of place, whereas, LinkedIn is a more professional space. That does not mean you have to be dead-pan straight-faced all the time, as it is highly valuable to come across as a friendly human. But please leave the cat videos in Facebook…

This is largely due to audience and the purpose of the platforms. For the average user, the other platforms are highly social and personal with the purpose of documenting our daily lives, connecting with friends, and sharing entertaining content. Contrarily, LinkedIn users are looking to consume content that is relevant and interesting to their working life and interests.

How can Hopper HQ help?

Hopper HQ is designed with this in mind. Each social account has a separate interface with scheduled and drafted posts, calendar and history. This makes it easy to control the content for each platform.

In addition, Hopper HQ allows you to schedule the same media across multiple platforms, with a handy feature to make platform specific edits.

1. Simply create the post
2. Then press ‘Create copy of this post’
3. This will create an exact duplicate of the post, allowing you to then edit for the specific platform.

LinkedIn content is a reflection of you and your business

To build rapport, following and targeted engagement be sure to keep your content relevant to you and your business. For example, generally you are more likely to trust a restaurant’s food and heritage when they have a small menu focused on a specific cuisine. In the opposing light, extensive menus leave more room for lower quality meals. This is how you should think with your LinkedIn. Look at yourself, your business, your position in the market, clients as well as competitors, and ensure your LinkedIn content situates you as a knowledge expert in your field.

This doesn’t mean you cannot engage with other content, industries and trends, as it is advantageous to be well-informed. Rather, ask yourself, does this content make sense coming from me and my business?

Furthermore, ensure your profile is optimised, check out our top 3 LinkedIn marketing tips to take your profile to the next level!

How can Hopper HQ help?

Hopper HQ’s calendar view is the perfect place to easily visualise your content in their publishing order. Here, you are able to view your posts as a whole, so you can easily see your narrative to ensure it makes sense. See exactly how to plan your content using Calendar view.

Content types

Content creation can be tricky. You want enough post variation to keep your LinkedIn page looking fresh and relevant.

Now we’ve set the scene for general LinkedIn content here are some content ideas for your LinkedIn accounts for when that inspiration is running a tad low.

1. Content marketing
2. Industry trends
3. Predictions and Questions
4. Teaching content
5. Lessons learned

Content marketing

Whether it’s a product promotion, blog content, team achievements… LinkedIn is a great place to shout about you and your company. The platform has an ideal active audience interested in you and your business developments.

Publishing this type of content assures your followers that you and your business are worth keeping an eye on. It shows progress and growth, and for the most part, your followers will want to support this, even if they don’t go off and buy the product, sign up for the service or read the article. People will be interested in forward movement.

A word of caution here: you don’t want your LinkedIn Page or Profile to be too sales-y. This approach gives off a two dimensional view of your company and its ideals. Especially after the topsy-turvy years of 2020 & 2021, we know that consumers don’t just buy into the product or service. Consumers want to see people and companies with values and faces behind, that tell convincing and appealing stories through their brand image. In the current social media age, we’ve been awarded the perfect stage with these platforms to curate and narrate (in narrower terms: market) to our audiences, in order to gain their trust and loyalty. In a competitive economy, it is clear that you need more than a brilliant product or service to thrive.

In sum, don’t be afraid to publicise the product and/or service you offer – as people will be interested – but remember that LinkedIn is about business progression rather than advertising. This distinction can be a slight change of tone or vocabulary tailored to the LinkedIn professional audience. Perhaps the story of development, the unique selling point, or the potential larger impact of the release, over the price and exact product overview. LinkedIn isn’t where people go shopping (unlike Instagram and TikTok). Rather, it is a perfect place to earn a loyal following and network growth.

Industry trends

On LinkedIn, you want to position yourself as a thought leader and innovator within your industry. This means staying on top of all relevant news, competitors, and trends. At the very least, you can simply share articles, videos or posts of interest. However, the real value comes when give your two pennies worth!

Sharing a perspective or purporting an opinion on a certain trend is good content no doubt. But to go even further, explaining how this trend has influenced your business, and, as well as your decisions creates engaging and relatable content that will resonate with your following.

Predictions and Questions

Following on from industry trend, it’s interesting and fun to make predictions and ask questions. Whether it’s the outcome of new product development, future state of affairs, worldwide news; predictions and questions are a great way to start an online discussion and hear other opinions. Don’t worry too much about being right, rather conscious that not everyone will agree.

Don’t forget to add a call-to-action for your followers to comment and get involved.

Teaching content

A reason many LinkedIn users come online is to keep informed and learn about people, companies and industries of interest. You can play your part by sharing educative content. This will spice up your content, increase engagement, and once again, position you as a knowledgable business person, who wants to help others (not just sell).

Get creative with the format (lists, best practice and how-to guides, videos, infographics…) and remember it’s the perfect opportunity to direct people to your website or blog.

Lessons learned

Business is all about the ups and the downs. Rather than burying the mistakes, we can use them as a point of reflection of the, often tumultuous, road to success.

Showing vulnerability and resilience is beneficial to brand image as it proves there are real humans working hard behind the scenes, of which people will relate to and appreciate. Marketing is very much the polished final version of events, but so much has to be said for the journey.

Final words

LinkedIn is growing in popularity and it is easy to see why. The huge functionality with networking, job hunting, online courses and of course social media, LinkedIn makes presenting yourself and your business as easy and clear as possible.

Nonetheless, LinkedIn can be a tricky platform to navigate, but with these tips, content ideas and a solid social media strategy you’re well on your way to nailing LinkedIn content creation to benefit you and your business.

Take control of your LinkedIn with Hopper HQ scheduling!

Please get in contact if you have any ideas to add. We love hearing from you!

The post LinkedIn Scheduling and Content Creation appeared first on Hopper HQ.