When it comes to distributing video content, YouTube is a prominent force to reckon with. It’s a powerful video platform distribution platform with over 2 billion users.

With YouTube, businesses can connect with audiences, showcase their brand, and achieve marketing goals. However, to get the best ROI, you will need a dedicated YouTube business account. You also need to be equipped with a YouTube strategy.

In this guide, we will be walking you through a step-by-step process on how to create a YouTube business account. We’ll also touch on actionable tips to help you have a successful YouTube presence.

6 Benefits of Using YouTube for Business

Whether you’re planning to promote your business or personal brand on YouTube, there are many ways you can benefit from using the platform.

In this section, we’ll be outlining some of the major advantages of having a YouTube business account:

1) Brand Awareness

With over 2 billion monthly active users and 122 minutes of daily watch time per user, YouTube remains the most used video hosting platform in the world. The platform doesn’t only allow you to reach a global audience and get new people to discover your brand.

This means optimizing your content on YouTube increases your chances of appearing high in search results (within YouTube and Google itself).

Lastly, YouTube’s algorithm constantly analyzes user behavior and recommends videos based on their watch history and interests. This creates a unique opportunity for your content to be organically served to viewers who are likely to engage with it.

2) Establish your brand & build trust

Consistently producing high-quality video content on YouTube isn’t just about entertainment. It’s a strategic move to establish your brand as a thought leader and trusted source of information. Many brands have leveraged YouTube to show their expertise, build trust, and foster stronger brand connections with their viewers.

A good example is Nike. The sportswear company created a channel named Nike Training Club where they share in-depth training & exercise tutorials hosted by professional athletes & trainers. 

Nike Training Club YouTube Channel

These videos not only showcase Nike’s products in action but also establish the brand as an authority in fitness and athletic performance. Their customers would turn to the “Nike Training Club” Channel for workout and training videos, solidifying Nike’s image as more than just a sportswear company.

3) Drive Website Traffic and Conversions

Whether you’re an organization or an influencer, there are many ways you can leverage YouTube to drive traffic and conversion to your website.

One way is to create content that piques the interest of your viewers. That way, viewers who want to learn more about your brand will visit your website to do so.

You can also include clear, compelling calls to action (CTAs) throughout your content and your video description. Encourage your viewers to visit your website for more information, subscribe to your newsletter, or even make a direct purchase.

Make these CTAs easily accessible through clickable links in the video descriptions or even as visual overlays within the video itself.

Another option is to create videos specifically designed to turn viewers into customers. This could include product demos, customer testimonials, or limited-time offers. The end goal of this type of content is to encourage viewers to visit your website or buy. 

4) Reach the Right Audience

YouTube takes note of people’s past viewing habits to gauge their interest. The algorithm takes note of videos they’ve watched, especially for longer periods. The algorithm also takes notes of content they are interacting with (i.e. like, comment, or share).

The platform also uses users’ search queries, channels they’ve subscribed to, and their demographic (age, location, region, gender) to suggest videos that are most relevant to them.

For you, this means your video content will likely reach the right people. Your content has a better chance of reaching the people that are most interested in it.

5) Monetize your content

YouTube offers various monetization options like ads, sponsorships, brand deals, and merchandise sales. This allows you to make money on YouTube and turn your passion and creativity into a profitable venture.

With YouTube Partner Program (YPP), you can monetize your videos once you meet a certain requirement. This means that YouTube ads will be displayed before, during, and after your videos. You earn a share of the revenue generated from these ads. Additionally, when YouTube Premium subscribers watch your videos, you get a share of their subscription fees. 

During live streams, your viewers can purchase Super Chats and Super Stickers – highlighted messages that stand out in the chat and generate revenue for you. This allows you to directly interact with your supporters and earn money in real-time.

YouTube also lets you promote and sell your merchandise like t-shirts, mugs, or other branded items directly through your YouTube channel. 

6) Measure and Analyze Performance

Another major benefit of YouTube is its comprehensive dashboard offers insights into video performance, audience demographics, and engagement. With this dashboard, you can use metrics like track views, watch time, click-through rates, and demographics. 

This data helps you understand which videos resonate with their target audience, identify areas for improvement, and optimize your YouTube game plan for better ROI.

Additionally, the platform allows you to analyze brand-specific campaigns conducted through YouTube ads or influencer collaborations. This empowers you with data and helps you adjust your campaign approach, optimize spending, and ensure they’re achieving their targeted goals.

4 Steps to Create a YouTube Channel (with a Gmail Account)

Do you already have a Gmail account? Are you looking to create a YouTube Channel for your brand or business? This section will walk you through a step-by-step process on how to achieve this:

1. Sign in with your account

To get started, visit www.youtube.com and then click “Sign in” at the top right corner of the homepage:

The next step is to sign in to the Google Account you want to be associated with your page:

Signing in on YouTube with your Google account should automatically create a YouTube account for you.

2. Click on YouTube Settings

Go to the top right corner, click on your profile, then click “Create a new channel”.

3. Create your channel

Once you click “Create a new channel”, you’ll be presented with two options. To create a personal channel or to create a channel using a business name. We advise that you create a customer name.

The next step is then to give your channel name. When creating a new channel, do note that the channel will create a new Google account. This account will be connected to your main Google account where you can fully manage its settings. 

4. Customize your Channel

The next step is for you to customize your channel and make it unique from other people’s channels. There are different ways to customize your channel, but here are some of the most prominent methods:

• Upload a profile picture
• Create a custom handle 
• Add a description to your channel – up to 1,000 characters. You can add a version of your description in multiple languages. 
• Create a channel URL where you can access your channel. 
• Add links to your website and social channels
• Add up to five links to appear in the lower right corner of your banner.
• Add a channel trailer for those who are yet to subscribe

How to Create a YouTube Account Without Gmail

While it’s true that you can’t completely avoid having a Gmail account linked to your YouTube channel. There are reasons why someone might prefer to use a non-Gmail email address to sign up.

Sometimes businesses or creators want to maintain a clear distinction between their personal and professional lives. Using a separate email address for their YouTube channel helps maintain that separation. 

Here’s a step-by-step guide on how to create a YouTube account without a Gmail:

1. Sign up for a non-Gmail email address:

• Choose an email provider: Many reputable providers like Yahoo, Outlook, ProtonMail, etc. offer free email accounts. You can also use your domain email.
• Create your account: Follow the provider’s instructions to set up your email account. You’ll need to choose a username, password, and security settings.

2. Create a Google account with your non-Gmail email:

• Visit the Google account creation page: Go to https://accounts.google.com/signup/v2/createaccount?theme=glif&flowName=GlifWebSignIn&flowEntry=SignUp.
• Enter your information: Fill in the required details, including your name, desired username (this will be your YouTube channel name, so choose wisely), and your non-Gmail email address.
• Skip the phone number verification (optional): If you prefer not to link a phone number, click “Skip” when prompted.
• Complete the sign-up process: Follow the on-screen instructions to create your Google account. Remember to agree to the terms and conditions.

3. Create your YouTube channel:

• Go to YouTube: Visit youtube.com and sign in using your newly created Google account.
• Click “Create a channel”: You’ll find this option in the top right corner of the screen.
• Choose “Brand account”: This grants you access to features specifically designed for businesses and organizations.
• Customize your channel: Upload your logo, cover photo, and banner image. Write a compelling channel description and choose a relevant category for your content.
  

Remember, while this method allows you to use your preferred email address for your YouTube channel, it’s still a Google account at its core. Therefore, you must comply with Google’s terms of service and community guidelines.

What Are the Right Dimensions to Use for YouTube?

Choosing the right dimensions for your YouTube content is crucial for optimal viewing across different platforms and devices. 

Here’s a breakdown of the list of dimensions and resolutions that are acceptable on YouTube:

1) YouTube Banner Dimensions

• Standard: 2560×1440 pixels – Recommended size, ensures crisp viewing on all devices.
• Minimum: 1584×391 pixels – Acceptable for desktop viewing. This dimension may appear blurry on larger screens.

2) YouTube Thumbnail Dimensions

• Recommended: 1280×720 pixels – Ideal size for both desktop and mobile, maintain sharpness without exceeding upload size limits.
• Minimum: 640×360 pixels – Acceptable, but thumbnails might appear blurry on larger screens.

3) YouTube Shorts Dimensions

• Aspect Ratio: 9:16 (Vertical) – Optimized for mobile viewing, fills the screen on most smartphones.
• Resolution: 1080×1920 pixels – It ensures high quality on high-resolution displays.
• Minimum: 640×1136 pixels – Might appear blurry on larger screens.
  

Remember, choosing the right dimensions is just one piece of the puzzle. Combine it with high-quality content, engaging descriptions, and strategic keywords for ultimate YouTube success!

4 Tips to Improve Your YouTube Business Account

To truly thrive in the YouTube landscape, you need to refine your strategy and implement impactful tactics. 

Here are some key tips to turn your YouTube business account from ordinary to extraordinary:

1) Create Valuable Content

Viewers appreciate content that delivers value and keeps them coming back for more. Therefore, ensure that the content you’re sharing on your channel addresses their needs, and offers valuable solutions to their pain point.

Also when creating content, focus on creating high-quality videos with excellent sound, lighting, editing, and storytelling. 

Don’t be afraid to experiment with different video formats as well. Explainer videos, product demos, customer testimonials, or even live streams are some of the most common content formats on YouTube.  

2) Be Consistent

Uploading content regularly trains your viewers to anticipate new content, creating a habit of checking your channel and building stronger connections. Not only that but being consistent shows that you’re dedicated and committed to your audience. This will in turn foster trust and loyalty and motivate them to subscribe and engage regularly.

YouTube’s algorithm rewards channels with consistent activity, boosting your videos in search results and recommendations, and increasing discoverability. You also have more opportunities to test different content formats, analyze viewer responses, and refine your strategy for better performance.

One way to ensure that you’re consistent on YouTube is by using social management software. With this software, you can create and schedule your YouTube content in advance.

Hopper HQ, for example, allows you to plan and schedule YouTube Shorts in advance. Using this scheduling tool allows you to eliminate last-minute scrambles and effectively plan your content.

3) Optimize for SEO

Optimizing your content for search engines can make it visible in search results, attracting a wider audience organically. Additionally, using a YouTube proxy can help you access content that may be restricted in certain regions, allowing you to gain insights into global trends and audience preferences. This can enhance your content strategy and help you tailor videos to meet diverse viewer needs. Aside from optimizing your content on YouTube to bring visibility to the platform, your content is also discoverable on Google – the largest search engine in the world.

To optimize your YouTube content, start by strategically using relevant keywords in your titles, descriptions, and tags. Adding relevant keywords will ensure your videos reach viewers actively searching for those topics. This attracts a targeted audience genuinely interested in your content, leading to higher engagement and conversion rates.

In general, optimizing your SEO sends positive signals to the algorithm, increasing the chances of your videos being featured in recommendations and suggested searches, and giving you an organic edge.

4) Create eye-catching thumbnails

Thumbnails offer a sneak peek into your video’s content, conveying its essence through imagery and text. A well-designed thumbnail sets expectations and tells viewers why they should click, ensuring they find what they’re looking for.

When creating thumbnails for your videos, make sure it’s in the right dimensions and size. The recommended dimension for YouTube thumbnails is 1280×720 pixels.

You should also consider integrating your brand logo, colors, and fonts into your thumbnails to create consistency and build brand recognition. This will make your content instantly recognizable, even amidst a sea of videos.

Conclusion

Congratulations! By taking the steps outlined in this guide, you’re on the right track in ensuring you leverage YouTube for business promotion. But remember, building a thriving YouTube channel takes more than just setting up a YouTube business account.

You must regularly upload high-quality content that aligns with your target audience’s interests. Additionally, you need to plan your video schedule, maintain a consistent publishing timeline, and engage with your viewers to build a loyal community.

With Hopper HQ, you can effectively manage and schedule YouTube Shorts all at once. Sign up for Hopper HQ for free to get started today.

The post How to Create a YouTube Business Account appeared first on Hopper HQ.

YouTube is a powerful platform that helps you reach a global audience and build a successful brand. But with over 2.7 billion active users, it’s difficult to stand out from the crowd.

One of the best ways to increase your visibility and reach more viewers is to grow your subscriber base.

Several factors contribute to your YouTube success, but subscribers are one of the most important. When people subscribe to your channel, they essentially say they want to see more of your content. This is a valuable signal to YouTube, influencing how your videos are ranked and promoted. 

Having more YouTube subscribers means that more people will see your videos. It also means you will be more likely to be featured in YouTube’s recommended section. This leads to a significant increase in views, engagement, and watch time.

If you are a content creator, you may be wondering how to get subscribers on YouTube. In this article, we will discuss some of the most effective strategies on how to grow subscribers on YouTube.

Why Should You Grow Your YouTube Subscribers?

There are many reasons why you should grow your YouTube subscribers. Here are a few of the most important ones: 

1)Increased brand awareness:

Having a large number of subscribers helps you increase brand awareness for your business or personal brand. When people see that you have a lot of subscribers, they are more likely to trust you and your content.

2) More leads and sales:

If you are using YouTube to promote your business, having more YouTube subscribers can help you generate more leads and sales. When people subscribe to your channel, they are more likely to watch your videos and learn about your products or services.

3) More opportunities for collaboration:

As your YouTube channel grows, you will start to attract the attention of other YouTubers and brands. This leads to opportunities for collaboration, which can help you reach a wider audience and grow your channel even faster.

4) More social proof:

Having a large number of subscribers is a form of social proof. When people see that you have a lot of subscribers, they are more likely to believe that your content is worth watching. This leads to more views, engagement, and subscribers.

In addition to these benefits, having many YouTube subscribers can also give you more influence and credibility.

9 Ways to Get More YouTube Subscribers

1) Use YouTube Shorts

YouTube Shorts is Google’s shot at short-form content like reels. Shorts are an excellent way to reach a new audience and attract new subscribers to your channel.

Learn about the best dimensions for YouTube shorts.

Here are some of the ways that YouTube Shorts can help you gain YouTube subscribers:

• The Shorts feed: This means that people can discover your Shorts even if they are not subscribed to your channel.
• Easy to create and share: You can create Shorts using just your phone and the YouTube app.
• Popular with younger viewers: If you are targeting a younger audience, Shorts are a great way to reach them.
• Use to promote your longer videos: You can include links to them in your Shorts to encourage people to watch them.

Learn how to schedule YouTube shorts here.

2) Publishing Long Videos

Long videos are also important for getting more YouTube subscribers. Long videos allow you to go into more depth on your topics and build a stronger connection with your viewers.

When publishing long videos, make sure that they are well-produced and informative. Your videos should be at least 10 minutes long, but longer videos are even better – but not too long.

When creating long-form videos keep these two factors in mind:

1. Long videos should not just be long for the sake of it. The content should be engaging, well-researched, and relevant to your audience. Dive deep into the subject matter, provide unique insights, and ensure that every minute of your video adds value to the viewer.
   
2. Structure Your Videos: A well-structured video keeps viewers engaged. Start with a compelling introduction that outlines what the video will cover. Use clear sections or chapters, especially for videos longer than 20 minutes. This helps viewers navigate the content and stay engaged.

3) Collaborate With Other YouTubers

Collaborating with another YouTuber is a great way to cross-promote your channels and reach a new audience. When you collaborate with other YouTubers in your niche or related fields, you tap into their audience, gaining exposure to a whole new set of potential subscribers, and vice versa.

This can lead to a significant increase in subscribers for both channels.

Here is a quick rundown on how to create a Youtube collaboration:

1. Choose the right collaborator: Look for YouTubers who share the same target audience but provide a different angle or perspective to your focus topic areas.
2. Mutually agree on the content: Work together to figure out what type of videos would benefit both sides and how to make the most noise.
3. Promote each other’s channels: It’s not only about posting that one collab video. To get the best results each channel has the responsibility to promote the other.
4. Measure the Impact: Use analytics to track the impact of the collaboration on your subscriber count and viewer engagement. This data can help you understand what works and refine future collaborations.

4) Using Eye-Catching Thumbnails

Your thumbnail is the first thing that people see when they browse YouTube, so it’s important to make a good impression. A well-designed thumbnail can help you grab attention and encourage people to click on your video.

Thumbnails are often the first thing viewers notice. A compelling thumbnail can make the difference between a viewer clicking on your video or scrolling past it. It’s your first opportunity to grab attention in a crowded digital space.

Compelling thumbnails spark curiosity and set the stage for a positive viewing experience They directly impact your video’s CTR. If your video delivers, viewers are likelier to subscribe and eager for more great content.

5) Promote Videos on The End Screen

Your end screen is an excellent place to promote your other videos and encourage people to subscribe to your channel. When people finish watching one of your videos, they will see your end screen.

Your end screen can include up to four videos. You can choose to promote your other popular videos, related videos, or even playlists. You should also add a subscribe button to your end screen. This will make it easy for people to subscribe to your channel after watching one of your videos.

Utilizing end screens effectively ensures that your audience is not just exposed to a single video but has an easy pathway to discover more of your work, thereby increasing the chances of them subscribing to your channel. It’s a simple yet powerful tool to keep viewers within your content ecosystem, thereby boosting your subscriber rates.

6) Run Contests and Giveaways

Running contests and giveaways is a wonderful way to attract new subscribers and engage your existing audience. When you offer a prize your target audience is interested in, people will be likelier to subscribe to your channel and enter the contest or giveaway.

Contests and giveaways generate a lot of engagement, including views, likes, comments, and shares. This helps to boost your channel’s visibility and reach more people.

Here are a few reasons to run a contest or giveaway:

1. Subscriber Incentives: You can make a subscription a requirement for entering the contest or giveaway. People who might not have subscribed otherwise might do so to participate in the contest.
2. Viral Potential: Well-crafted contests or giveaways have the potential to go viral. Participants may share the contest with friends or on social media, increasing their reach.
3. Community Building: Contests that involve viewer participation, like submitting their own videos or voting for their favorite entries, can create a sense of community.

7) Engage With Audience

This is probably the easiest way to build a community around your channel.

Regular interaction with your viewers turns a passive audience into an active community. Responding to comments, addressing viewers by name, and acknowledging their input makes them feel valued and part of a larger community, fostering loyalty and increasing the likelihood of them subscribing.

Hearting comments is another simple way to show your appreciation for your viewers’ feedback. It is also a great way to encourage people to keep commenting.

The best part is that these comments and reactions are featured at the top of that video’s comments section –  highlighting your appreciation for your YouTube subscribers.

8) Maintain a Consistent Schedule

A good schedule can help grow your channel in several ways:

1. Consistency: If you upload videos consistently, your viewers are aware of when to anticipate your content. This can build anticipation and excitement for your videos.
   
2. Algorithm: YouTube’s algorithm favors channels that upload new videos regularly. This is because it shows that you are an active and engaged creator.
   
3. Habits: When you watch your favorite YouTubers, you probably have a habit of checking their channels for new videos on a certain day of the week or time of day. The same thing can be said for your viewers.

When you upload new videos on a regular schedule, you are helping to create a habit for your viewers to check your channel for new content.

Hopper HQ is a social media scheduling tool that can help you create and stick to a video publishing schedule. Hopper HQ allows you to schedule your videos in advance, so you can spend your time creating great content instead of worrying about when to upload it.

Its content calendar is an excellent way to plan out your videos in advance. You can use Hopper HQ to create a content calendar that includes the topics of your videos, the dates you want to upload them, and any other relevant information.

9) Optimize Your Videos For Search

YouTube is the second largest search engine in the world, after Google. This means that people are constantly searching for videos to watch on YouTube. If you want your videos to be seen by more people, you must optimize them for search.

Here are some tips for optimizing your videos for search:

• Use relevant keywords: Keeping relevant keywords in your video titles, descriptions, and tags helps with SEO. When people search for videos on YouTube, they are more likely to click on videos that have relevant keywords in the titles, descriptions, and tags.
• Use long-tail keywords: Long keywords are more precise and lower competition compared to short-tail keywords – which makes it easier for your content to rank for these keywords.
• Use synonyms and related keywords: Don’t just focus on one keyword. Use synonyms and related keywords in your video titles, descriptions, and tags to reach a wider audience.
• Use relevant categories and tags: When you upload a video, YouTube will suggest some categories and tags. Choose categories and tags that are relevant to your video.

Consistency Brings Growth

Remember, quality content is the foundation, but effective video optimization, audience engagement, and clever promotional strategies are the building blocks to channel growth. It’s not just about gaining subscribers – it’s about building a loyal audience that values and supports your work.

As you embark on this exciting journey to YouTube stardom, remember it takes time and dedication. Be patient, be authentic, and most importantly, have fun. 

If you are serious about growing your YouTube channel, sign up for a free trial of Hopper HQ. Hopper HQ can help you create and stick to a video publishing schedule, promote your videos on social media, and track your performance.

With Hopper HQ, you can save time, reach a wider audience, and grow your YouTube channel faster. 

Sign up for a free trial of Hopper HQ today and start growing your YouTube channel.

The post How To Get More Subscribers On YouTube appeared first on Hopper HQ.

YouTube, with its staggering 2.7 billion logged-in monthly users (that’s about 1/4th of the global population) – is not just a website or an app – it’s a cultural phenomenon. The statistics are mind-boggling: over 400 hours of video are uploaded every minute. and the platform is available in more than 100 countries and 80 languages. 

The numbers don’t lie; YouTube’s reach is truly global.

But what’s most intriguing about YouTube isn’t just the statistics; it’s the opportunities it presents. This includes the relatively recent addition of YouTube Shorts, a platform for creating and sharing short-form videos. It follows the steps of TikTok – the short-form video-creating platform that has taken the internet by storm.

In this article, we’ll guide you through the world of YouTube Shorts, sharing insights, tips, and strategies to help you turn your creativity into cash, all in an easily digestible manner. 

So, get ready to learn how to make money on YouTube Shorts and ride the wave of this trend.

Why Monetize Your YouTube Shorts?

Before we dive into the ‘how,’ let’s tackle the ‘why’ of making money on YouTube Shorts. After all, understanding the motivation behind any venture is key to its success.

1) Engage with a wider audience:

Short, snappy videos are perfect for capturing viewers’ attention with short attention spans. Whether you’re a seasoned content creator or just starting, Shorts can help you reach a broader and more diverse audience.

Plus, with the YouTube algorithm favouring Shorts, your content has a better chance of getting discovered.

2) Low-cost production:

Another aspect of YouTube Shorts is its low production costs.

No need for fancy cameras, professional lighting, or elaborate sets. Your smartphone and a pinch of creativity are often all you need. This means you can experiment without breaking the bank, and every view can translate into potential earnings.

3) Monetization potential:

YouTube Shorts has opened up exciting monetization opportunities. There are multiple ways to turn your passion into a paycheck, from ad revenue to channel memberships, merchandise shelf integration, and Super Chats during live streams. Maybe check out the 2023 YouTube Shorts Richlist to see how much you can earn.

4) Express Your Creativity:

YouTube Shorts provides an outlet for your creative spark. Do you have a wild idea, a hilarious skit, or a quick life hack to share? Shorts allow you to showcase your creativity in under a minute. No need for long-winded explanations or elaborate setups. Just grab your phone and let your imagination flow. So, why not make an income out of it?

How Much Can You Earn?

Are you wondering how much money do YouTube shorts make?

As mentioned earlier, you can check out the list of the top 23 richest YouTubers to see how much you can really make on YouTube.

The amount of money you can earn from YouTube Shorts will vary depending on several factors, such as the number of views your Shorts get, the type of ads displayed, and your engagement rate.

According to a recent study by VidIQ, the average YouTube Shorts creator earns around $0.01 per Shorts view. However, top Shorts creators can earn significantly more, with some earning upwards of $100 per 100,000 views.

Now you might be wondering how YouTube shorts make money.

5 Ways to Earn Money With YouTube Shorts

1) YouTube Partner Program

The YouTube Partner Program (YPP) is a service that allows YouTube content creators to earn money from their videos. To join the YPP, you must meet the following requirements:

• Have at least 1,000 subscribers and have at least 4,000 watch hours in the past 12 months

or

• Have at least 1,000 subscribers and have 10 million Shorts views in the last 90 days.

Once you have joined the YPP, you will be able to monetize your YouTube Shorts in two main ways:

1. Shorts Ad Revenue Sharing: YouTube shares a portion of the ad revenue generated from Shorts views with creators. The amount of money you earn per Shorts view will vary depending on many factors, such as the country of your viewers and the type of ads displayed.
   
2. Super Chat and Super Stickers: Super Chat and Super Stickers are features that allow viewers to support their favorite creators with paid messages. When a viewer sends a Super Chat or Super Sticker, their message is highlighted in the chat and the creator earns a portion of the money spent.

2) Affiliate Programs

Affiliate programs are a type of performance-based marketing. It allows you to earn a commission for selling other people’s services or products.

To get started, you simply join an affiliate program and promote the services or products you are interested in.

When someone buys a product through your affiliate link, you will earn a commission on the sale.

Affiliate programs can be a great way for YouTube Shorts creators to make money. You can earn a commission on any sales you generate by promoting relevant products or services in your Shorts videos.

Here are a few tips for using affiliate programs to make money from YouTube Shorts:

• Choose the right affiliate programs: When choosing affiliate programs to promote, it’s important to choose programs relevant to your audience and offering competitive commission rates.

You can find a variety of affiliate programs to choose from through affiliate networks such as

• Amazon Associates
• eBay Partner Network
• Etsy Affiliate Program
• Shopify Affiliate Program
• ClickBank
• ShareASale
• And many other niche programs
  
• Promote affiliate products or services in your Shorts videos: After choosing an affiliate program to promote, you can start promoting them in your Shorts videos. Be sure to disclose to your viewers that you are using affiliate links and may earn a commission if they purchase a product or service through your link.

3) Brand Partnerships

A brand partnership is a collaboration between a YouTube Shorts creator and a brand. In a brand partnership, the creator will create content that promotes the brand’s products or services. The brand will then pay the creator for their services.

Brand partnerships are a great way for YouTube Shorts creators to make money. Brands are always looking for new and innovative ways to reach their target audience, and YouTube Shorts is a great platform for them to do that.

Here are a few tips for getting brand partnerships on YouTube Shorts:

• Create high-quality content: The first step is to create high-quality content relevant to your niche that your audience will enjoy. If your content is good, brands will likely want to partner with you.
  
• Build a large audience: Brands are typically more interested in partnering with creators with a large audience. So, the more subscribers and views you have, the more likely you are to be able to get brand partnerships.
  
• Reach out to brands: Once you have a large audience and create high-quality content, you can start reaching out to brands you think would be a good fit for your channel. You can do this by sending them an email or messaging them.

Be sure to explain why you think a partnership would benefit both of you.

Here are a few examples of brand partnerships that YouTube Shorts creators have done:

• MrBeast with Honey and Quidd
• Charli D’Amelio with Dunkin’ and Hollister.
• Addison Rae with Reebok and American Eagle.

4) Channel Memberships

Channel memberships allow YouTube creators to earn money by offering exclusive perks to their paid members. Members can receive badges, emotes, exclusive content, Discord server access, and early video access, etc.

Channel memberships are a great way for YouTube Shorts creators to make money, especially if they have a large and engaged audience. Members are typically more likely to watch and share the creator’s content, which can help the creator grow their channel and reach a wider audience.

Here are a few tips for using channel memberships to make money from YouTube Shorts:

• Offer exclusive perks to members: Give your members a reason to sign up for your channel membership by offering them exclusive perks they can’t get anywhere else. This could include early access to videos, exclusive content, or behind-the-scenes footage.
  
• Interact with your members: Respond to their comments and questions, and host live streams where you can interact with them in real-time. This will help you build a stronger relationship with your members and give them more incentives to buy your membership package.

5) Selling Merchandise

Selling merchandise is a great way for YouTube Shorts creators to make money and build a stronger relationship with their fans. By selling merchandise, creators can give their fans a way to show their support.

There are a few different ways that YouTube Shorts creators can sell merchandise.

• One option is to create their online store and sell merchandise directly to their fans.
• Another option is to partner with a merchandise company that specializes in selling merchandise for YouTube creators.

In the image below you can see the YouTube Star Jelly made his own merch.

Can You Earn Money Under 1k Subscribers?

To qualify for complete monetization on YouTube Shorts, it is necessary to possess at least 1,000 subscribers. Additionally, you must meet one of the following criteria: either have garnered 10 million valid public Shorts views within the last 90 days or accumulated 4,000 valid public watch hours from long-form videos in the past 12 months.

It’s important to note that watch hours from Shorts in the Shorts Feed do not contribute to meeting the watch hour threshold. Therefore, if your primary content focus is on Shorts, achieving the required Shorts views is the preferable goal to pursue.

How can a Social Scheduling Tool Help?

A social media scheduling tool like Hopper HQ can be a game-changer when it comes to monetizing YouTube Shorts. YouTube Shorts is a powerful platform for short-form video content, and leveraging it effectively can lead to substantial income. Here’s how Hopper HQ can help:

1. Consistent Posting: Hopper HQ allows you to schedule your YouTube Shorts in advance. This consistency is crucial for building an engaged audience. Regular uploads keep viewers coming back for more, increasing your monetization potential.
2. Optimal Timing: The tool helps you post at the best times for your target audience, maximizing views and engagement. This can lead to higher watch time and ultimately, more ad revenue.
3. Cross-Promotion: Hopper HQ also supports cross-promotion across other social media platforms, increasing your Shorts’ visibility and driving more traffic to your YouTube channel.
4. Data Insights: With analytics features, you can track the performance of your Shorts, understanding what works best. This knowledge allows you to refine your content strategy, potentially leading to even greater monetization opportunities.

In summary, Hopper HQ streamlines your YouTube Shorts posting process, enhancing your chances of making money through increased views, engagement, and audience growth!

Closing Thoughts

So, are you dreaming of racking millions of views on your shorts? YouTube Shorts has the potential to turn that dream into a reality. So, go ahead, hit that record button, and start crafting content that captivates and entertains. 

Tools like Hopper HQ can be a game-changer if you need extra help to optimize your YouTube Shorts strategy.

They offer valuable insights, analytics, and scheduling capabilities to help you maximize your Shorts and boost your earning potential.

So, what are you waiting for? Start creating, start sharing, and start earning on YouTube Shorts.

The post How to Make Money on YouTube Shorts appeared first on Hopper HQ.

The rise of TikTok has given rise to copycats from every social media giant. YouTube Shorts is one of them, which has taken the world by storm. It gets 122 million visitors daily. (Here’s a list of the top 23 richest YouTubers to show how profitable YouTube can be!)

Whether you’re a seasoned creator looking to up your Shorts game or a brand trying to make your Shorts look better – we’ve got you covered.

The Ideal YouTube Shorts Dimensions

Best YouTube Shorts aspect ratio: First up, you want to aim for a vertical aspect ratio. That’s a fancy way of saying that your video should be taller than it is wide.

A 9:16 aspect ratio is your best option here. Think of it like holding your smartphone upright – that’s how most people watch Shorts. So, a vertical video fills up the screen just right.

Best YouTube Shorts pixel size: You’ll want to go for at least 1920 pixels in height, but higher is better. The clearer, the crisper, the better.

Nobody likes a pixelated mess, right? And when it comes to pixels,1920 pixels by 1080 pixels is the sweet spot. This range keeps your video optimized for mobile viewing while looking sharp.

Best YouTube Shorts length:  YouTube Shorts can be as short as 15 seconds, but it’s not a bad idea to aim for the 60-second mark. This gives you a little more room to tell your story, but remember, brevity is the main focus.

How to Create a YouTube Short

1. Get your gear ready: Your smartphone is often all you need. It’s perfect for capturing those spontaneous moments. Just make sure your lens is clean, your battery is charged, and you have enough storage space.
   
2. Plan your short: Take a moment to brainstorm what your Short will be about. Focus on one clear idea or story. Think about what will grab your viewer’s attention in the first few seconds – that’s your golden opportunity to hook them.
   
3. Shoot vertically: Remember that 9:16 aspect ratio we talked about earlier? Hold your phone upright while shooting, and ensure your subject is well-framed within the vertical space.
   
4. Edit it: Trim your video, add some music or captions if necessary, and make sure it flows well. Keep it simple, and remember that less is often more.
   
5. Add captions (Optional): While captions aren’t a requirement, they can make your content more accessible and engaging, especially when your video relies on dialogue or narration.
   
6. Upload and optimize: When you’re satisfied with your creation, upload it as a YouTube Short. Make sure you’ve optimized your video with a captivating title and description. Use relevant tags to help users discover your content.

Best Practices and Tips

1) Make Use of Video Loops

In YouTube Shorts, your video loops – it plays on a continuous loop as long as the viewer keeps watching. The beginning and end should connect seamlessly so that when it replays, it’s not jarring.

A smooth loop keeps viewers engaged and more likely to watch your Short repeatedly. Making that loop captivating is your secret weapon to holding your audience’s attention.

2)Use Your Authentic Voice

Using your authentic voice helps create your unique style, personality, and perspective. When you infuse your work with your voice, you connect with your audience on a deeper level. It builds trust and fosters a sense of relatability, making your content more engaging and memorable.

Authenticity is a magnet that attracts viewers who resonate with your honest, unfiltered self-expression.

By staying true to your voice, you create a genuine connection that transcends trends, ultimately distinguishing you in the vast digital landscape and leaving a lasting impact.

3) Use Analytics

Using analytics with Hopper HQ provides you with essential insights into how your content is performing. You can track metrics like engagement, followers, and post reach, helping you understand what’s working and what needs improvement. You can also access viewer data like demographics, area, age, gender, timezone, etc.

(Learn the best time to post your YouTube Short.)

These insights help you tailor your content to your audience’s preferences, refine your posting schedule, and measure your growth over time.

The user-friendly interface of Hopper HQ makes it easy to navigate these analytics, giving you the power to make informed decisions and boost your social media impact without diving into a sea of complicated data.

4) Be Consistent 

Consistency is important for a YouTube Shorts channel. By consistently posting regularly, you establish expectations for your audience, fostering trust and reliability. Whether it’s a daily, weekly, or monthly cadence, this predictability keeps viewers engaged and returning for more. Hopper HQ’s content calendar helps visualize your schedule nicely.

Moreover, maintaining a consistent style, tone, and branding across your Shorts reinforces your channel’s identity. It helps with content recognition and ensures your audience knows what to expect. 

5) Cross-Post

Leveraging your YouTube Shorts on other platforms is like casting a wider net for your content.

Share your Shorts on social media sites like Instagram, TikTok, or Twitter to reach diverse audiences. Tailor your content to fit each platform while retaining the essence of your Shorts.

Cross-promotion can amplify your reach, drawing more eyes to your YouTube channel. Hopper HQ makes cross-posting easier by allowing you to link all your accounts.

Why Consider a Social Media Scheduling tool

In the world of YouTube Shorts, getting your content’s dimensions just right is crucial to making a great impression and engaging your audience effectively. However, managing these details can be a bit of a challenge, especially when you’re juggling multiple platforms and content schedules. This is where a social media scheduling tool like Hopper HQ can be a game-changer.

Perfect Dimensions with Ease

One of the standout features of Hopper HQ is its unwavering commitment to helping content creators maintain impeccable YouTube Shorts dimensions. Say goodbye to the frustration of accidentally uploading videos with the wrong dimensions. Hopper HQ acts as your digital guardian, providing warnings and guidance whenever you’re about to make a dimension-related mistake. This ensures that your content always looks its best, helping you maintain a professional and polished online presence.

AI Resizer – A Time-Saving Marvel

Beyond just issuing warnings, Hopper HQ goes a step further with its AI resizer. Imagine this: you’ve created an amazing YouTube Shorts video, but it’s just slightly off in terms of dimensions. In the past, you might have had to reupload a new version, potentially losing precious time and engagement. With Hopper HQ’s AI resizer, you can effortlessly adjust your video’s dimensions without the need for time-consuming reuploads. This feature streamlines your workflow, allowing you to focus more on creating great content and less on technical hiccups.

The Right Path to Your YouTube Shorts Journey

As you venture further into YouTube Shorts, remember that your creative spark is your strongest asset. Keep experimenting, learning, and evolving. And, of course, stay consistent in delivering engaging content to your viewers.

Now, a vital tool in this exciting journey is Hopper HQ. It streamlines your posting process and provides the insights needed to enhance your content strategy.

So, embrace the thrill of YouTube Shorts, follow the best practices, and explore the growth opportunities with Hopper HQ.

The post What Is The Right YouTube Shorts Dimensions to Use? appeared first on Hopper HQ.

YouTube Shorts’ popularity has skyrocketed. With millions of users uploading and watching Shorts daily, it’s become a hub for discovering the latest trends, memes, and talents. Whether you’re into lip-syncing, dance challenges, or bite-sized vlogs – YouTube Shorts offers a little something for everyone.

In this article, we’ll unravel the secrets of scheduling YouTube Shorts so you can take full advantage of YouTube’s 2.7 Billion active visitors, grow your audience, and monetize your creativity (here’s a list of the top 23 highest-earning YouTubers).

Can You Schedule YouTube Shorts?

Yes, you can easily schedule YouTube shorts both within their native platform as well as with third-party apps like Hopper HQ.

Depending on your needs, the YouTube app both on mobile and desktop might be all you need. However, if you work with other social media channels, you should consider using a third-party app.

You should consider using a YouTube Shorts scheduling tool like Hopper HQ if you:

• Work for a business and manage more than one social channel
• Strategically plan your content by using data-driven insights
• Benefit from a birds-eye view with a dynamic social media calendar

How To Schedule Shorts On YouTube

You can easily schedule your YouTube shorts on its native app, both from the Desktop as well as from the mobile app. Both Processes are quite simple, we’ll start off by sharing the steps when using the YouTube mobile app.

1) Create Your Short:

Before you can schedule anything, you need a Short to schedule. Craft your bite-sized shorts, keeping them short, engaging, and true to your style.

You can do this either with your own phone camera or using the one on the mobile app.

2) Upload Your Short:

Head to your YouTube Studio and click “Create” to start uploading. Choose your video and fill in the necessary details, like the title, description, and tags.

Mark your video as a “Short.” This tells YouTube that it’s intended for the Shorts platform. You’ll be asked to define this in the Create section before uploading your Short.

3) Customize Your Details:

After uploading your video, customize your short with filters, texts, and other editing features provided by the YouTube platform.

4) Schedule It:

Scroll down and set the video visibility to “Scheduled.” This is where the magic happens. You’ll then be prompted to pick a date and time for your Short’s debut.

Click that “Schedule” button and your Short will go live at the appointed time.

6) Hit the Confirm Button:

Double-check everything, make sure your thumbnail is catchy, and confirm your scheduling.

That’s it! You’ve successfully scheduled a YouTube Short. Now, you can sit back and watch as your Short takes its place in the schedule order.

Schedule YouTube Shorts with Hopper HQ

For businesses managing multiple platforms, Hopper HQ offers an intuitive, all-in-one scheduling solution for YouTube Shorts, as well as other popular platforms like TikTok, Instagram, Facebook, X, and LinkedIn.

With its bulk and cross-scheduling features you can instantly upload and schedule your content to different social media channels, allowing you to save time and focus on other important tasks.

How To Schedule Shorts On Hopper HQ

1)Log in to Hopper HQ:

First, log in to your Hopper HQ account. If you don’t have one, you’ll need to sign up. Once you’re in, you’ll see the Hopper HQ dashboard – your command center.

2) Head to your YouTube account:

Click on the platform icon for YouTube on the left side of your screen or connect your account if you haven’t yet. This ensures that Hopper HQ can access your channel and schedule your Shorts.

3) Create a new post:

Hit the “Create” button to start the scheduling process. You’ll be prompted to select the platform – choose YouTube.

4) Upload your short:

Upload your YouTube Shorts video directly to Hopper HQ. You can add a caption and categories from here.

5) Set your Schedule:

Choose the date and time you want your Short to go live. Hopper HQ visualizes it all on a content calendar.

6) Preview and confirm:

Take a moment to preview how your scheduled Short will look. Make any final adjustments if needed, and when you’re satisfied, hit the “Schedule” button.

Why Schedule YouTube Shorts

You might be wondering why scheduling them is even necessary. After all, isn’t spontaneity the essence of short-form content?

Well, yes and no.

Basically, scheduling helps supercharge your content strategy.

Best Practices For Scheduling YouTube Shorts

Scheduling your YouTube Shorts is just the tip of the iceberg.

To master this game, you’ll want to embrace some best practices to help you stand out in the crowded world of short-form content. We’re talking about optimizing your Shorts for engagement, maximizing your reach, and understanding your audience better.

And guess what? Hopper HQ has got your back on these fronts, too.

1) Know Your Audience

Understanding your audience is the cornerstone of successful content creation.

Here’s how to delve deeper into this crucial aspect:

1. Demographics: Use YouTube Analytics and Hopper HQ’s analytics tools to discover the age, gender, and location of your viewers. This information helps you tailor your content to suit your primary audience.
   
2. Viewer behavior: Analyze viewer behavior data to understand how long viewers watch your Shorts, where they drop off, and what keeps them engaged.

This insight allows you to refine your content to match viewer preferences.

3. Content preferences: Pay attention to which types of content resonate most with your audience. Are they more interested in tutorials, vlogs, or entertainment?

Knowing this allows you to create content that consistently captivates your viewers.

4. Posting times: Use analytics to identify when your audience is most active. Schedule your Shorts to go live during these peak hours to maximize engagement. Find your best time to post YouTube Shorts through YouTube Shorts.

2) Leverage Analytics for Growth

Analytics are your secret weapon for fine-tuning your content strategy and boosting your Shorts’ performance.

While YouTube provides some useful analytics, Hopper HQ offers more advanced insights and analytics tools that can take your Shorts to the next level.

Here’s how to harness analytics effectively:

Track key metrics: Both YouTube Analytics and Hopper HQ offer a wealth of data, including views, watch time, likes, shares, and more.

Pay attention to these metrics to gauge the success of your Shorts

• .Engagement rates: Analyze the engagement rates on your Shorts. High engagement rates indicate that your content is resonating with your audience.
• Audience retention: Use audience retention metrics to identify the parts of your Shorts that capture and retain viewers’ attention. This can guide your editing and content creation process.
• Click-Through Rate (CTR): CTR measures how often viewers click on your Shorts when it’s shown in recommendations or search results.

A higher CTR indicates that your video is compelling and relevant to viewers.

• Conversion tracking: If you have external links or calls to action in your Shorts, use tracking tools to measure their effectiveness.

Other Tips To Increase Growth

1) Trend Analysis

Keep an eye on trending topics and challenges in your niche. Hopper HQ’s trend analysis tools can help you identify these trends, allowing you to create content that’s timely and likely to gain traction.

2) Competitor Analysis

Compare your performance with that of similar creators in your niche. Analyzing your competitors can provide valuable insights into what works and what doesn’t in your specific market.

3) Continuous Improvement

Use the insights gained from analytics to make data-driven decisions. Experiment with different content formats, posting schedules, and promotional strategies based on what your data tells you.

By focusing on audience insights and leveraging the power of analytics provided by platforms like Hopper HQ and YouTube Analytics, you can continuously refine your content strategy, boost engagement, and grow your YouTube Shorts channel effectively.

It’s an ongoing process of learning and adaptation that ultimately leads to success in the dynamic world of short-form content.

Always Keep Adapting

In the fast-paced world of social media, scheduling has become vital for content creators and businesses alike. It offers the flexibility to maintain a consistent online presence, reach your audience when they’re most active, and stay ahead in a competitive digital landscape.

Incorporating these best practices into your YouTube Shorts scheduling strategy can help you build a loyal audience, boost engagement, and increase your chances of going viral.

Regarding analytics and data-driven decision-making, Hopper HQ is your trusted ally, providing the insights you need to refine your content and grow your channel.

So, go ahead, schedule those Shorts with Hopper HQ and take your content to the next level.

The post How To Schedule YouTube Shorts appeared first on Hopper HQ.

For the first time ever, Hopper HQ presents the 2023 YouTube Rich List

YouTube is one of the oldest social media channels around and continues to have a predominant role in most of our lives. 

So, it should come as no surprise that the top YouTubers earn a hefty amount for their sponsored posts. To even be considered for a paid post from YouTube, you must have over 1,000 subscribers and over 4,000 hours of video watched. 

However, the names mentioned, have vastly surpassed these minimum requirements, making them the most expensive YouTubers to work with! 

So, following the success of the Instagram Rich List, and the launch of the YouTube Shorts Scheduling on Hopper HQ, we proudly present:

The 2023 YouTube Rich List

Without further adieu, meet the biggest names on YouTube, some might come as a suprise.

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1. Mr Beast

$1,872,000 per post 
168 million subscribers
$100 million net worth

Mr. Beast, known for his out-of-ordinary video content, that produces billions of views sits confidently on the top of this list.  Not only are his videos popular but shown to be quite expensive, like his real-life squid game which was said to cost over $3 million! Other stunts include spending 50 hours buried alive and offering $10,000 to anyone willing to sit in a bathtub of snakes.

2. Kids Diana Show

$297,000 per post 
112 million followers
$200 million net worth

The Kids Diana Show stars Eva Diana Kidisyuk, a Ukrainian-American YouTuber. With her brother Roma and parents Volodymyr and Olena, they create roleplay-oriented children’s content.  To reach a global audience her show has now been translated into several languages including Japanese, Arabic and Indonesian  

3. Like Nastya official

$268,200 per post
106 million subscribers
$203 million net worth

Anastasia Radzinskaya, popularly known for her YouTube channel Like Nastya, is a Russian YouTuber who, along with her parents, creates content for children. With her charming personality and engaging content, she has managed to amass a staggering net worth of over $200 million, making her one of the wealthiest child YouTubers globally.

4. Fernanfloo

$252,000 per post
46 million followers
$20 million net worth

Luis Alvarado, better known as Fernanfloo on YouTube, is a Salvadoran gaming and comedy YouTuber. Reaching a total of over 10 billion views, with more than 542 videos, and 46 million subscribers, makes his one of the most popular channels in Latin America. Currently being the most subscribed channel in El Salvador.

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5. Vlad and Niki

$243,000 per post
99 million followers
$174 million net worth

Vlas and Niki, two brothers aim their channel to preschool and early elementary school children. They feature fin and educational videos about family activities and more. Known for fluently speaking several languages like German, Spanish and French, the siblings resonated with many families across the world. Although in 5th place in our YouTube rich list, with the recent ban on their channel, they might fall off the charts.

6. A4a4a4a4

$151,200 per post
46.3 million followers
$50 million net worth

Vladislav Bumaga, also known online as A4 started his YouTube Channel in November 2014 and since then his account rose to over 45 million subscribers. He is regarded as one of the most well-known YouTubers who speaks Russian. His fame first originated from a video called “24 hours in a trampoline centre”, which increased his subscriber count from 200k to 1 million. 

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7. Dan TDM

$135,000  per post
27.4 million followers
$43 million worth

Daniel Middleton, popularly known online as DanTDM, is a British YouTuber and gamer. He is best known for gaming commentaries, especially those centred around the game “Minecraft.” Initially, his channel focused on recording videos of himself playing the popular game but as his audience grew, he broadened his focus to include other games, like “Pokémon,” “Roblox,” and more. He’s also expanded his efforts to film and television roles, one of these being a cameo in the Hollywood movie “Free Guy”.

8. shfa

$79,200 per post
38.4 million followers
$50 million worth

Shifa, better known online as shfa, is an 11-year-old Emirati YouTuber who primarily uploads Arabic-language entertainment videos for children. She can also be found on several other channels which upload her videos in Korean, Spanish, and French. 

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9. Logan Paul vlogs

$77,400 per post
23.6 million followers
$13.5 million worth

Logan Paul has been mentioned all over the internet on several occasions, with the earliest video being his experience in the “suicide forest”, Aokigahara, where he was even sued against. Since then, he has joined other professions such as wrestling and has already signed with WWE. Logan Paul was ranked as one of the highest-paid YouTubers in 2017, 2018 and 2021. 

10. Kimberly Loaiza

$73,800 per post
41.2 million followers
$12.6 million worth

Kimberly Loaiza is a Mexican social media influencer who rose to internet fame through her YouTube channel. On her channel, she primarily posts videos of herself singing and shares insights on lifestyle topics. With time, she subsequently developed a very large following on other social media channels like TikTok, with over 60 million followers.

And there you have it, this concludes the 2023 Hopper HQ YouTube Rich List. 

Enjoyed this? You might also like:
– The 2022 Instagram Rich List
– The 2022 Pinterest Rich List
– The best time to post on TikTok

Want to be considered for next year’s list?

We’re now taking applications for influencers looking to be considered for the Youtube Rich List 2024 – if you’d like to nominate yourself or your client, complete this form.

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The post The 2023 YouTube Rich List: Who Earns The Most from YouTube Sponsored Posts? appeared first on Hopper HQ.

All users will now have YouTube Shorts scheduling at their fingertips – easily accessible from within the Hopper HQ dashboard!

What are YouTube Shorts?

Inspired by the success of platforms like TikTok and Instagram Reels, YouTube introduced Shorts to provide users with a quick and engaging way to create and consume bite-sized videos.

YouTube Shorts are vertical videos that can be up to 60 seconds in length, designed to be easily viewed on mobile devices. They are typically characterized by their fast-paced nature, creative editing, and the use of music, stickers, filters, and text overlays. Users can record and upload Shorts directly through the YouTube mobile app, making it accessible and convenient for content creators.

Here’s what you can look forward to

Keep organized and say goodbye to manual posting 

You can now quickly draft, schedule, or directly post shorts on your YouTube channel. With Hopper HQ’s visual calendar, you can swiftly track what post is being released and on what day.  Freeing up your time to focus on other ways of creating stellar content! 

Reschedule posts easily by dragging and dropping them to your desired day and time. Then, no need to worry about them as Hopper HQ does the posting for you!

Cross-autoposting to multiple platforms

With Hopper HQ, you only need to upload your video once! You can reuse your amazing content and share it easily through your favourite channels by cross-posting it to multiple platforms.

You can repost your shorts on Instagram, LinkedIn, Twitter and more! Not only saving you time when scheduling but also when creating content. With Hopper HQ, you can easily switch from social platforms to add new content or repurpose previously successful ones.

Plan your content far into the future

By scheduling and auto-posting your Youtube shorts, you can plan ahead of time your social media calendar. Depending on what’s your favorite way to work, you can automatically post your YouTube Shorts daily, weekly, or monthly.

Hopper HQ, helps you never forget about posting as it will do it for you, all you need to do is set the time and date!

Here’s how quickly  you can automatically post YouTube shorts 

1. Click on the “+ Add Account” below your list of channels. 
2.  Connect your YouTube profile to your Hopper account
3. Then, Click on “Create” in the top left corner
4. Upload your video content
5.  Add any details that are missing like captions and editing 
6.  Schedule your post and hit “Create Post”

Other useful resources

• What are Youtube Shorts & How to Make them
• The Best Time to Post YouTube Shorts
• Storytelling 101: Using Video to Connect With Audiences

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The post Automatically Post YouTube Shorts with Hopper HQ appeared first on Hopper HQ.

As a brand or influencer, it’s important to pay attention to this trend as it can bring numerous benefits to your channel. The most obvious one, which is probably why you’re reading this post, is that the more active users, the more views your content can potentially get.

After identifying the best times, you can use a tool like Hopper HQ to schedule and autopost your YouTube shorts. Streamlining your content scheduling allows you to save time and focus on other important tasks.

But first, let us take a good look at when is the right time to be posting!

When’s the best time to post on YouTube Shorts?

The best time to post on YouTube Shorts is from 11 am to 12 pm on Tuesday.

However keep in mind that this can change depending on time zone, industry, and target audience. Make sure to leverage your analytics so that you can better understand who you’re reaching out to and when they’re most active.

There are social media marketing tools you can leverage to help find the best time to post on each channel.

YouTube Shorts Advantages

First, let’s see why YouTube Shorts is so appealing to users. We’ll also discuss why it’s an excellent opportunity for brands and influencers to expand their reach and connect with their audience in a new and exciting way.

With the increasing demand for short-form video content, YouTube has launched Shorts to answer TikTok. Shorts lets users create and share 60-second video clips with music, effects, and other creative tools. It has taken the internet by storm, and its user base is rocketing.

Accessibility is one of the biggest advantages of Shorts. It’s simple and user-friendly and anyone can use it to create content. This means brands and influencers of all sizes can get involved and make the most of the opportunity. The platform offers various creative tools, including – filters, effects, and speed controls – letting users create unique and visually appealing content.

Another advantage of Shorts is its ability to reach a young and highly engaged audience. With over 2 billion monthly active users on YouTube, Shorts offers a large and diverse audience for brands and influencers to reach. The platform’s algorithm recommends relevant content to the user. This makes it easier for brands and influencers to reach their target audience.

That explains how YouTube Shorts are good. But when to post them?

Is There The Best Time To Post YouTube Shorts?

Several factors determine the ideal time to post content on any platform, and YouTube Shorts are no exception. Brands and influencers need to understand the intricacies of posting content on YouTube Shorts to maximize reach and engagement.

1) Target Audience

The target audience is one of the key considerations when posting YouTube Shorts. Different demographics have different online behaviours. The best time to post content varies based on your target audience’s age, location, and interests.

For example, if your target audience is students, the best time to post content may be during the evenings or on weekends when they’re more likely to be browsing the internet.

On the other hand, if your target audience is working professionals, the best time to post may be during the workday when they’re likely to have some downtime.

2) Time Zone

Consider your followers’ time zones and adjust your posting schedule accordingly if you have a global audience.

You may need to post at the perfect time of the day when most of your audience is active to maximize your reach. 

3) Content-Type

Some content types, such as tutorials and product demonstrations, may be best posted during the workday when your audience may be looking for informative content. On the other hand, more lighthearted content, such as comedic skits or reaction videos, may perform better during the evenings or on weekends when your audience wants entertainment.

4) Day Of The Week

While there’s no hard and fast rule, many brands and influencers found that posting content on weekdays, particularly Mondays and Tuesdays, can offer higher engagement and viewership. This may be because viewers are more likely to be in a content-consuming mindset at the start of the week.

What Is The Best Time To Post YouTube Shorts (Overall)?

After considering the factors impacting the ideal posting time for YouTube Shorts, we can determine the best time to post on the platform. Based on research and analysis, the best time to post YouTube Shorts is on weekdays, focusing on Monday and Tuesday, during peak hours for your target audience.

Peak hours are when most of your target audience is active on the platform and engaging with content. This varies depending on the demographics of your target audience. But generally, peak hours are between 12 PM and 3 PM and again from 7 PM to 10 PM.

Posting during weekends may not get as much engagement since many people may be offline. But this can vary based on your target audience. So it’s a good idea to test different posting times to see what works best for your brand or influence.

Plus, consider the time zone of your target audience and adjust your posting schedule accordingly. For example, if your target audience is mainly located in the Pacific Time Zone, posting during peak hours in that time zone may result in higher engagement.

Regarding the content type, informative and educational content, such as tutorials and product demonstrations, may perform best during peak hours on weekdays. As this is when your audience may look for helpful content to consume during their workday. Lighthearted content, such as comedic skits or reaction videos, may perform better in the evenings during peak hours when your audience wants entertainment.

Finally, analyze the results of your posts and make adjustments as needed. The ideal posting time for YouTube Shorts can change as your target audience and their online behavior evolve.

For example, if you notice your engagement is higher on weekends, it may be worth experimenting with posting more frequently during those times.

Best Times To Post On YouTube Shorts By Country

While the best time to post on YouTube Shorts is on weekdays during peak hours, the ideal posting time can vary by country. It’s because online behavior and peak hours can differ based on cultural, social, and economic factors.

For example, in countries where most of the population are early risers, such as Japan and South Korea, peak hours may be earlier, around 9 AM to 12 PM. In these countries, it may be best to post content during these hours to reach the highest number of viewers.

Where most of the population are night owls, such as in Spain and Italy, peak hours may be during the day and into the evening. In these countries, posting in the late afternoon and early evening hours may offer higher engagement.

The weekends may also have different peak hours compared to weekdays. So consider the online behavior of your target audience in your specific country when deciding on a posting schedule.

For instance, in the United States, peak hours are generally between 12 PM and 3 PM and 7 PM to 10 PM on weekdays. But on weekends, the peak hours may shift to later in the day and into the evening. This can vary based on the region. So test different posting times to see what works best for your brand or influence.

In countries where most of the population works 9-5 jobs, such as the United Kingdom and Germany, peak hours may be during lunchtime, around 12 PM to 2 PM, and in the evenings after work. In these countries, posting during these hours may lead to higher engagement.

Best Times To Post On YouTube Shorts By Days Of The Week

Besides considering the ideal posting time by country, factor in the best times to post on YouTube Shorts by day of the week.

As mentioned earlier, the best time to post is on weekdays during peak hours. But there can be slight variations in engagement depending on the day.

For example, research has shown Monday and Tuesday are generally the best days to post on YouTube Shorts. As the start of the workweek often results in higher engagement from viewers looking for new content to consume during their workday.

Wednesdays and Thursdays may also increase engagement. Viewers are in the middle of the workweek and looking for a break from their routine.

Fridays may decrease engagement, as many people look forward to the weekend and have other priorities.

Weekends, on the other hand, can be hit or miss regarding YouTube shorts engagement. While some people may be more likely to engage with content during their downtime. Others may engage in offline activities and not be as active on the platform.

These trends can vary depending on the target audience and the content being posted.

Why Does The Best Time To Post On YouTube Shorts Matter?

Posting at the best time helps maximize reach and engagement with the target audience. By posting during peak hours, brands and influencers ensure their content is seen by as many people as possible. This boosts the chances of it being shared, liked, and commented on.

1) For consistent Engagement:

Plus, posting on YouTube Shorts at the best time can also help build a consistent audience. By posting at the same time each week, brands and influencers can train their followers to expect new content at a certain time, which can help boost engagement and build a loyal following.

2) To increase visibility:

Plus, posting on YouTube Shorts at the best time can also help to increase the visibility of the content in the YouTube algorithm. YouTube uses various factors to determine the visibility of content in its search results, including the posting time, engagement rate, and relevance of the content to the user’s search query.

By posting during peak hours and maximizing engagement, brands, and influencers can boost the visibility of their content in the YouTube algorithm. This makes it easier for new followers to discover their content.

3) Boost your ROI:

Finally, posting on YouTube Shorts at the best time can also help increase the return on investment for brands and influencers. By reaching more people with their content and increasing engagement, they can build a larger and more engaged following. Which can result in more brand deals, sponsorships, and other monetization opportunities.

6 Tips To Find Your Best Time To Post On YouTube Shorts

1. Analyze your audience data: Use the YouTube Analytics dashboard to see when your followers are most active on the platform. This data will help you understand the best time to post based on your specific audience.
   
2. Test different posting times: Try posting at different times of the day and see which posts receive the most engagement. It’ll give you a good idea of what works best for your audience.
   
3. Consider your target audience: Remember the demographics of your target audience, such as age, location, and profession.

For example, if your target audience comprises working professionals, it may be best to post during the weekdays during peak hours.

4. Stay consistent: After finding the best time to post, try to stick to it. It’ll help you build a consistent audience and maximize your reach.
   
5. Monitor your engagement: Continuously monitor your engagement levels to see if your posting time is still effective. If you see a decrease in engagement, consider adjusting your posting schedule.
   
6. Experiment with different content types: Different types of content may perform better at different times of the day. Experiment with different types of content to see what works best for your audience.

How To Effectively Use Multiple Best Times To Post On YouTube Shorts?

After determining the best time to post on YouTube Shorts for your brand or channel, it’s important to use multiple best times to maximize reach and engagement effectively.

Here are some tips for that:

Schedule your content: Use scheduling tools like HopperHQ to plan your content ahead of time and ensure it goes live at the best time. It’ll let you take advantage of multiple best times without worrying about missing a peak hour.

Post at different times: Besides your main best time, consider posting at different times of the day to reach a wider audience. For example, if your main best time is during the weekdays, you can also post on the weekends at a different time to reach those who may not be available during the week.

Experiment with different posting frequencies: Try posting at different frequencies to see what works best for your audience. Some brands and influencers may find that posting daily works best, while others may find that posting weekly is more effective.

Vary your content: To keep your audience engaged, consider varying the type of content you post. For example, you can post a mix of informative videos, tutorials, and entertainment videos to keep things fresh and interesting.

Utilize hashtags: Use relevant hashtags to make your content more discoverable to your target audience. This can increase reach and engagement, even if you post at a less-than-optimal time.

Summing It Up

While there’s no “best” time to post on YouTube Shorts, understanding your target audience, time zone, content type, and day of the week can help you determine a good time to post. For inspiration, you can check out the 2023 YouTube Rich List and take insights from the biggest YouTube channels

Remember, there’s no one solution and the best approach is to experiment with different posting times. Analyze the results to determine what works best for your brand or influence.

That’s where HopperHQ comes in – a powerful scheduling tool that can help brands and influencers trim their YouTube Shorts posting process. With HopperHQ, you can easily schedule posts at the best time, ensuring your content goes live when your audience is most active.

This saves you time and effort, as you can focus on creating high-quality content while HopperHQ takes care of the rest. Plus, HopperHQ offers advanced analytics that helps you track your engagement levels and make informed decisions about your posting schedule.

Whether you’re a professional marketer or just starting, HopperHQ is the ideal tool for maximizing your reach and engagement on YouTube Shorts.

 Related content:

• The Best Time to Post on TikTok
• How to Link Instagram to TikTok
• How to Get More Views on TikTok
• How to Remove The TikTok Watermark in 7 Easy Ways

The post The Best Time to Post YouTube Shorts (2024) appeared first on Hopper HQ.

It’s a short-form video feature that lets creators share short, engaging videos with their followers. It’s inspired by the recent boom in the popularity of TikTok and short videos in general.

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Brands and influencers are eager to jump on this new trend and incorporate it into their marketing strategies.

YouTube Shorts is designed for today’s fast-paced, on-the-go audience, who prefer quick and easy-to-consume content. With a minute or less video, brands can share fun and creative content, drive engagement, and easily reach target audiences.

Whether you’re a small business or a large corporation, YouTube Shorts has the potential to boost your brand’s visibility and engagement.

In this article, we’ll explore the many benefits of using YouTube Shorts and how you can create content that resonates with your audience.

We’ll take a closer look at what YouTube Shorts are and how they can boost brand visibility and reach. We’ll also see 3 brand examples to inspire you and show you what’s possible with this new tool.

Whether you’re a seasoned marketer or just starting, this article will help you understand the potential of YouTube Shorts and how you can make the most of this exciting new feature.

What are YouTube Shorts?

YouTube Shorts are a new feature introduced by the platform in 2020. They are designed to provide a creative outlet for users to produce short, fun videos for their followers.

They’re similar to TikTok videos and are designed to be quick, engaging, and easily shareable on social media. With the rising popularity of short-form video content, YouTube Shorts offer brands and influencers a new way to reach their audiences and connect with them on a personal level.

YouTube Shorts are made using the YouTube app and are limited to 60 seconds in length. Users can create Shorts using their mobile devices and have access to a range of editing tools and features, including music, filters, and speed controls.

The platform has also introduced a new music library that offers users a huge selection of tracks. This makes creating unique and engaging videos easy.

Why use YouTube Shorts?

YouTube Shorts offer a unique opportunity for brands and influencers to reach their audiences in a new and exciting way. With the rise of short-form video content and reels of platforms like Instagram, YouTube Shorts offer a new way to connect with your audience and promote your brand.

Whether you’re looking to launch a new product, boost brand awareness, or just connect with your audience on a personal level, YouTube Shorts are the go-to.

Trends: YouTube Shorts lets you ride the latest trends. The platform is constantly updating its features and adding new tools, so you can always stay ahead of the curve and create engaging and relevant content for your audience. Whether you’re looking to promote a new product, create a viral challenge, or simply chttps://www.hopperhq.com/blog/widget-testonnect with your followers. YouTube Shorts offers the tools to do so.

Popularity: With over 2.1 billion monthly active users, YouTube is one of the largest and most popular video platforms worldwide. So your Shorts have the potential to reach a huge number of people, boosting your brand visibility and helping you connect with new audiences.

Human Touch: YouTube Shorts allow brands and influencers to connect with their audience on a personal level. The short-form format makes it easy to create fun, engaging, and relatable videos.

By sharing behind-the-scenes glimpses, tutorials, or simply showcasing your products and services, you can build a connection with your followers that’s more meaningful and lasting.

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What Makes YouTube Shorts Different Than Other Short-Form Videos (TikTok And Reels)

YouTube Shorts differ from other short-form videos in several key ways, making them a unique and valuable tool for brands and influencers looking to connect with their audience.

No need to start from scratch: First, YouTube Shorts are integrated directly into the YouTube platform, offering users a seamless and user-friendly experience.

This integration lets users easily share their Shorts with their YouTube subscribers and reach a larger audience than other short-form video platforms.

Variety of tools: The platform offers users a wide range of editing tools and features, including music, filters, and speed controls.

This lets users create more dynamic and engaging content that sets their Shorts apart from other short-form videos.

YouTube Music: YouTube Shorts offer brands and influencers access to a huge library of music, which they can use to create fun and engaging videos. This feature sets YouTube Shorts apart from platforms like TikTok and Instagram Reels, which have limited music libraries compared to YouTube.

Stability: YouTube Shorts offers a more reliable and stable platform for brands and influencers. As a well-established and trusted platform, YouTube offers a secure and reliable environment for users to create and share their content.

This sets it apart from other short-form video platforms that are less established and may not offer the same level of security and stability.

How To Make YouTube Shorts?

Making YouTube Shorts is a simple and straightforward process.

Here are the steps to creating your own YouTube Shorts:

1. Open the YouTube app on your mobile device.
2. Select the camera icon at the bottom of the screen.
3. Choose the ‘Short’ option from the camera options.
4. Record your video.
5. Use the editing tools to enhance your video, including adding music, filters and adjusting the speed.
6. Give your video a title and description.
7. Choose the privacy settings for your video.
8. Share your Short on your YouTube channel.

You can also use Hopper HQ to schedule multiple videos over a long period.

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How To Upload YouTube Shorts?

Besides creating Shorts directly within the YouTube app, brands and influencers can also upload pre-made videos to YouTube Shorts.

Here are the steps to uploading a pre-made video as a YouTube Short:

1. Open the YouTube Studio on your computer.
2. Select ‘Create’ and then choose ‘Short video.’
3. Select ‘Upload video’ and choose the video file you want to upload.
4. Edit your video as desired using the editing tools provided by YouTube Studio.
5. Add music and other enhancements to your video as desired.
6. Publish your Short video and share it on your YouTube channel and other social media platforms.

How Long are YouTube Shorts?

YouTube Shorts are 60 seconds long, making them the shortest of the major short-form video platforms.

This is in contrast to Instagram Reels, which are up to 90 seconds in length, and TikTok, which allows for videos of up to 10 minutes.

The 60-second length of YouTube Shorts offers a quick and concise format for brands and influencers to showcase their content, letting them capture their audience’s attention in a shorter amount of time.

But it also offers a creative challenge to create dynamic and engaging content within a limited timeframe.

How To Disable YouTube Shorts?

While YouTube Shorts can be a useful tool for brands and influencers to reach their audience, there may be instances where disabling them is necessary.

Here’s how to disable YouTube Shorts:

1. Log in to your YouTube account on a desktop computer
2. Click on the ‘Settings’ tab in the top right corner of the screen
3. Scroll down to the ‘YouTube Shorts’ section
4. Toggle the switch to ‘Off’
5. Confirm your action by clicking ‘Save Changes’

Disabling YouTube Shorts can be necessary for several reasons.

For example, if you prefer only to use other short-form video platforms, such as TikTok or Instagram Reels, you can disable Shorts to focus on those platforms.

Regardless of the reason, disabling YouTube Shorts is a straightforward process. By following the steps above, you ensure your account is fully secured and your privacy is protected.

How to Monetize YouTube Shorts?

Monetizing your YouTube Shorts through YouTube is a straightforward process that can help you earn revenue from your content.

Here are the steps to monetize your Shorts on YouTube:

Enable monetization: To earn money from your Shorts, you must first enable monetization on your YouTube channel. This can be done by visiting the monetization section of your YouTube Creator Studio and following the steps to enable monetization.

Meet YouTube’s monetization requirements: To be eligible for monetization, you must meet YouTube’s monetization requirements, including adhering to YouTube’s community guidelines and having a channel with consistent, high-quality content.

Enable advertisements: Once you enable monetization and meet the requirements, you can earn from advertisements on your Shorts.

To do this, just enable ads in the monetization section of your Creator Studio.

Utilize YouTube’s Partner Program: As you continue to upload high-quality Shorts and grow your audience, you can join YouTube’s Partner Program and earn money from advertisements and other monetization opportunities.

Maximize revenue: To maximize your revenue from YouTube Shorts, it’s important to consistently upload high-quality content, engage with your audience, and utilize other monetization opportunities such as sponsored content and affiliate marketing.

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YouTube Shorts: Best Practices

To be successful with Shorts, following the best practices to maximize your reach and revenue is important.

Here are the top 17 YouTube Shorts best practices:

Know your audience: Understand your target audience and create content that resonates with them. It’ll help you build a strong following and boost engagement with your Shorts.

Create high-quality content: Shorts should be visually appealing and engaging, with high-quality production values. Invest in quality equipment and editing software to create the best possible Shorts.

Utilize trends: Staying on top of trending topics is a great way to ensure your Shorts are relevant and appealing to your audience. Utilize trending topics and news to create timely and relevant content that appeals to your audience.

For example, if a popular holiday or event is coming up, create Shorts related to that event to reach a larger audience and keep your content fresh and exciting.

Engage with your audience: Engage with your audience by responding to comments and asking for feedback. It’ll help you build a strong community and boost engagement with your Shorts.

Collaborate with other creators: Collaborating with other creators can help you reach a larger audience and build your brand. Find creators with a similar target audience and collaborate with them on Shorts. This can help you reach a new audience and build relationships with other creators in your niche.

Utilize keywords: Keywords are crucial for optimizing your Shorts for search engines. Include relevant keywords in your Shorts’ titles, descriptions, and tags to help people find your content more easily. Utilize trending keywords and hashtags to help your content reach a larger audience.

Consistency is key: Consistently upload high-quality Shorts regularly to build your following and boost engagement. It’ll also help you earn more from monetization opportunities.

3 Ways To Use YouTube Shorts

To make the most of this new opportunity, here are 3 ways to use YouTube Shorts:

Showcase your brand’s products and services: Showcasing your brand’s products and services is one of the best ways to use YouTube Shorts. It’s an excellent way to introduce your brand to a new audience and reach people who may not have heard of your brand before.

You can also create Shorts that show how your products and services work to give your audience a better understanding of your offers.

Create how-to content: YouTube Shorts is great for creating how-to content that teaches your audience something new. This can be excellent to engage your audience and establish yourself as an expert in your field.

Utilize clear and concise messaging, engaging visuals, and helpful sound effects to make your how-to content easy to follow and engaging. 

Promote your events and campaigns: You can use YouTube Shorts to promote your events and campaigns. 

It’s especially useful for promoting product launches, conferences, and webinars. It’s excellent to reach a large audience and generate buzz around your brand.

Utilize the tools to grab your audience’s attention and get them excited about your events and campaigns.

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3 Inspiring Examples Of Brands Using YouTube Shorts

ESPN

The sports media giant has quickly embraced the new platform and is using it to reach a large and engaged audience. ESPN is using YouTube Shorts to showcase coverage of live sporting events, giving fans a glimpse of the action and behind-the-scenes insights.

They’re also creating how-to content, demonstrating tips and tricks for fans looking to improve their skills on the field. 

Plus, ESPN uses YouTube Shorts to promote its events and campaigns, such as its coverage of the World Cup and other major sporting events.

Glossier

The cosmetics brand Glossier is a great example of a company that has effectively utilized YouTube Shorts to reach a larger audience and showcase its products. One of Glossier’s most successful campaigns was the hashtag #WrittenInGlossier, designed to market their pencil eyeliners.

One hundred influencers were given pencil eyeliners to make Shorts with. Anyone that clicked on the hashtag would be redirected to Glossier’s website, where they could buy that eyeliner.

Food52 Inc.

Food52 Inc. is a popular food and home goods brand that has started using YouTube Shorts alongside its conventional videos.

They share sneak peeks into their video-making processes and shortened forms of their existing videos.

Closing Thoughts

YouTube Shorts has been a success and isn’t going away anytime soon. Brands and influencers are utilizing this feature to reach their audiences and grow their influence on the platform.

From the brand examples we have explored, we can see how Shorts can be used to showcase a product, tell a story, or provide educational content in an entertaining and memorable manner.

But creating and uploading Shorts can be time-consuming, especially for brands with large teams and multiple projects. This is where Hopper HQ can help. Hopper HQ is developing a Shorts scheduler that will automate the Shorts creation process, making it easier and more efficient for brands to schedule and upload Shorts.

Hopper HQ will be the ideal solution for brands looking to make the most out of YouTube Shorts in the fast-paced world of video content creation. So whether you’re a brand or an influencer, consider incorporating Shorts into your video marketing strategy and let Hopper HQ take care of your scheduling.

 Related content:

– The Best Time to Post on TikTok
– How to Link Instagram to TikTok
– How to Get More Views on TikTok
– How to Remove The TikTok Watermark in 7 Easy Ways

Mehedi Hasan Shoab

Freelance writer for marketing, SaaS, and personal development business. Mehedi is the founder of PowerhouseBlogger and he is growing businesses with sizzling writing, one piece at a time

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The post What Are YouTube Shorts & How To Make Them (with 3 brand examples) appeared first on Hopper HQ.