From Facebook Stories to Instagram Reels to YouTube Shorts, people are watching more and more videos on their phones in portrait mode.

That’s why knowing the right dimensions for vertical videos on each social media platform is important. If you want your videos to be seen and watched, you must ensure they’re in the right size.

Here’s a quick overview:

The ideal vertical video dimension is made in portrait with a 9:16 aspect ratio and the ideal dimensions being 1080×1920 pixels.

Understanding the ideal dimension for vertical videos is crucial to capturing your audience’s attention in this ever-evolving social media landscape.

In this guide, we’ll walk you through the right dimensions for vertical videos on Facebook, Instagram, and YouTube. We’ll also give you some tips on creating engaging vertical videos that your audience will love.

Why Are Vertical Videos So Popular?

Vertical videos have become incredibly popular on social media in recent years. There are a few reasons for this–

They’re perfect for mobile devices:

Most people use their smartphones to access social media, and vertical videos fit perfectly on the screen – making it a seamless user experience.

You don’t have to turn your phone sideways or zoom in to watch them.

They’re more immersive:

Vertical videos fill the entire screen, creating a more immersive viewing experience for viewers. This is especially true for short-form videos like those on TikTok and Instagram Reels.

It’s like a full-screen billboard for your content in the palm of your hand.

They’re more engaging:

Vertical videos are often more engaging than horizontal videos because they’re more visually appealing. They’re also easier to watch while you’re scrolling through your feed.

They’re more authentic:

Vertical videos are tailor-made for the popular “stories” format on platforms like Instagram and Facebook. They allow creators to narrate their stories in an intimate and personal way.

These are also shot from a first-person perspective, making viewers feel like they’re with the creator. It’s like having a one-on-one conversation with your audience.

User-Generated Content:

Vertical videos, especially those made with an AI video generator, have also fueled the rise of user-generated content. Anyone with a smartphone can become a content creator, and the vertical format makes it easy for anyone to jump in and share their experiences and creativity.

Why Go Vertical On Social Media?

Well, the numbers speak for themselves, and they’re pretty convincing.

1. Vertical Video Engagement: Vertical videos receive about 80-100% more engagement on Facebook than horizontal videos(Buffer).
   
2. Instagram Stories: Vertical videos are the lifeblood of Instagram Stories, and those alone command an audience of over 500 million daily active users. 

So if you’re not vertical, you might miss out on this massive chunk of potential viewers.

3. YouTube’s Vertical Trend: Even YouTube has jumped on the vertical bandwagon. They’ve optimized their player for vertical videos (YouTube Shorts), and the trend is real. YouTube has reported that shorts get 50 billion views daily.
   
4. Mobile Dominance: Over 98.5% of Facebook users access the platform via mobile. It’s clear that vertical videos cater to how people use their devices.
   
5. User Behavior: It’s not just about the platforms but about how users engage with content. According to a Snapchat survey, users are 9 times more likely to complete a video when it’s in a vertical format than a horizontal one.

Instagram Vertical Video Dimensions

Instagram Stories are your ticket to quick, engaging content.

The ideal Instagram vertical video dimensions are 1080×1920 pixels, with an aspect ratio of 9:16. This is the same aspect ratio as your phone screen, so your videos will fill the entire screen when people watch them on their phones.

You can also upload vertical videos to Instagram with other dimensions, but they may be cropped or resized. For example, if you upload a vertical video with a 4:5 aspect ratio, it will be cropped on the sides to fit the 9:16 aspect ratio.

Facebook Vertical Video Dimensions

The perfect Facebook vertical video dimensions are 1080×1920 pixels and a 9:16 aspect ratio.

These dimensions are the same as those recommended for vertical videos on Facebook, and they will ensure that your Shorts look their best and are displayed correctly.

YouTube Vertical Video Dimensions

YouTube Shorts is the platform’s response to the surge in short-form video content. For vertical videos on YouTube Shorts, the recommended dimensions are 1080 pixels in width by 1920 pixels in height, maintaining that 9:16 aspect ratio.

So, all 3 of them have the same aspect ratio.

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Vertical Video Recording Tips

1) Be Steady

Shaky videos can be a turn-off. This is especially important if you’re shooting moving subjects.

While high-end gimbal stabilizers exist, your smartphone may have built-in stabilization features. You can also use a tripod or set your phone on a stable surface.

Steady shots make your content look more professional. It enhances the overall quality of the video by reducing unwanted shakes and jitters, making the content more visually appealing.

2) Mind The Sound

The superior sound quality in vertical videos is an often underestimated aspect of creating engaging content for social media. Crisp and clear audio enhances viewer immersion and comprehension.

Use a quiet space to reduce background noise. If you’re speaking, speak clearly and at a moderate pace. Your smartphone’s built-in microphone is decent, but consider an external microphone if you’re serious about improving audio.

3) Pay Attention to Lighting

Good lighting can make a world of difference. Adequate lighting ensures that your subject is clear, vibrant, and captivating. It minimizes distractions, drawing viewers’ attention to the essential elements of your video.

Natural light is your best friend, so if possible, position yourself near a window or outdoors. If you’re indoors, use soft, diffused light to avoid harsh shadows. No fancy equipment is needed; just plain sunshine can work wonders.

4) Frame Your Subject Well

A cluttered or distracting background can steal the spotlight from your subject. Choose a clean, uncluttered backdrop that complements your content. Also, be mindful of where you position yourself in the frame. Center yourself or your subject, and keep them at eye level with the camera.

A well-framed subject eliminates distractions, creating a clean, professional look. Proper framing also adds visual interest and balance to your videos, making them more appealing.

5) Use Text and Graphics

Text and graphics can be a great way to add interest and clarity to your vertical videos. You can use them to introduce your topic, highlight key points, or add a call to action.

Graphics can visually reinforce key points and add a layer of engagement, aiding in retention. Moreover, text overlays can provide context, enhancing accessibility for viewers with muted audio or hearing impairments.

6) Use Split Screens

Split screens are a great way to make your vertical videos more engaging, dynamic, and accessible. 

It increases engagement by allowing viewers to see multiple things at once. This can be especially effective for educational or informative videos, as it allows viewers to see both the speaker and the accompanying visuals. 

It’s a versatile tool for comparisons, before-and-after scenarios, interviews, or sharing complementary visuals. This can be especially helpful for e-commerce businesses or businesses that sell products with many features.

7) Filling The Whole Space

Vertical, well-composed videos that fill the whole frame look more polished and put together. It helps to showcase your content in the best possible light.

When you fill the whole frame with your content, viewers can see all of the important details. It maximizes screen real estate, ensuring your content commands immediate attention and minimizes distractions. With the whole screen dedicated to your message, engagement increases, and your narrative becomes more immersive.

8) Capture Attention In The First Few Seconds

Capturing attention in the first few seconds of a vertical video is crucial, especially on social media platforms where people constantly scroll through their feeds. If you can’t grab their attention immediately, they will likely scroll away and watch something else.

A compelling start piques curiosity, encouraging viewers to stay and explore further. Those first seconds are your window to connect, convey your message, and stand out amidst the content avalanche.

9) Test, Learn, and Improve

Finally, the key to success in social media is to learn and adapt continually. Test different approaches, track your results, and be open to change. It’s a dynamic space, and what works today might need tweaking tomorrow.

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Hopper HQ for Vertical Videos

With Hopper HQ, you can plan your vertical video content ahead of time. This means you can schedule your posts to go live at optimal times, ensuring that your audience sees your videos when they’re most active on social media. Whether it’s Instagram, Facebook, TikTok or YouTube Shorts or any other platform, Hopper HQ supports scheduling for various social media channels.

Instead of manually posting the same video on different channels, Hopper HQ allows you to do it effortlessly. This cross-promotion strategy can significantly increase your video’s reach and engagement, helping you connect with a broader audience.

Understanding how your vertical video content performs is crucial for refining your content strategy. Hopper HQ provides in-depth analytics and insights, allowing you to track the engagement, views, and other essential metrics of your videos. These insights can help you make data-driven decisions to improve your future vertical video campaigns.

Wrap-up

By embracing the vertical format, you’re embracing the future of social media, where mobile rules and audience attention. By following the tips in this article, you can create vertical videos that look their best and capture the attention of your viewers.

These tips are here to guide you but don’t be afraid to let your creativity shine. The more you practice and experiment, the better your content will become.

To simplify the process of scheduling and posting your vertical videos on Instagram, consider trying Hopper HQ, a trusted social media management platform. It can save you time and help you reach your audience more effectively. So, get out there and start captivating your audience.

Your social media game is about to reach new heights with the power of vertical video and Hopper HQ.

The post A Guide To The Right Vertical Videos Dimensions for Social Media appeared first on Hopper HQ.

As a brand or influencer, it’s important to pay attention to this trend as it can bring numerous benefits to your channel. The most obvious one, which is probably why you’re reading this post, is that the more active users, the more views your content can potentially get.

After identifying the best times, you can use a tool like Hopper HQ to schedule and autopost your YouTube shorts. Streamlining your content scheduling allows you to save time and focus on other important tasks.

But first, let us take a good look at when is the right time to be posting!

When’s the best time to post on YouTube Shorts?

The best time to post on YouTube Shorts is from 11 am to 12 pm on Tuesday.

However keep in mind that this can change depending on time zone, industry, and target audience. Make sure to leverage your analytics so that you can better understand who you’re reaching out to and when they’re most active.

There are social media marketing tools you can leverage to help find the best time to post on each channel.

YouTube Shorts Advantages

First, let’s see why YouTube Shorts is so appealing to users. We’ll also discuss why it’s an excellent opportunity for brands and influencers to expand their reach and connect with their audience in a new and exciting way.

With the increasing demand for short-form video content, YouTube has launched Shorts to answer TikTok. Shorts lets users create and share 60-second video clips with music, effects, and other creative tools. It has taken the internet by storm, and its user base is rocketing.

Accessibility is one of the biggest advantages of Shorts. It’s simple and user-friendly and anyone can use it to create content. This means brands and influencers of all sizes can get involved and make the most of the opportunity. The platform offers various creative tools, including – filters, effects, and speed controls – letting users create unique and visually appealing content.

Another advantage of Shorts is its ability to reach a young and highly engaged audience. With over 2 billion monthly active users on YouTube, Shorts offers a large and diverse audience for brands and influencers to reach. The platform’s algorithm recommends relevant content to the user. This makes it easier for brands and influencers to reach their target audience.

That explains how YouTube Shorts are good. But when to post them?

Is There The Best Time To Post YouTube Shorts?

Several factors determine the ideal time to post content on any platform, and YouTube Shorts are no exception. Brands and influencers need to understand the intricacies of posting content on YouTube Shorts to maximize reach and engagement.

1) Target Audience

The target audience is one of the key considerations when posting YouTube Shorts. Different demographics have different online behaviours. The best time to post content varies based on your target audience’s age, location, and interests.

For example, if your target audience is students, the best time to post content may be during the evenings or on weekends when they’re more likely to be browsing the internet.

On the other hand, if your target audience is working professionals, the best time to post may be during the workday when they’re likely to have some downtime.

2) Time Zone

Consider your followers’ time zones and adjust your posting schedule accordingly if you have a global audience.

You may need to post at the perfect time of the day when most of your audience is active to maximize your reach. 

3) Content-Type

Some content types, such as tutorials and product demonstrations, may be best posted during the workday when your audience may be looking for informative content. On the other hand, more lighthearted content, such as comedic skits or reaction videos, may perform better during the evenings or on weekends when your audience wants entertainment.

4) Day Of The Week

While there’s no hard and fast rule, many brands and influencers found that posting content on weekdays, particularly Mondays and Tuesdays, can offer higher engagement and viewership. This may be because viewers are more likely to be in a content-consuming mindset at the start of the week.

What Is The Best Time To Post YouTube Shorts (Overall)?

After considering the factors impacting the ideal posting time for YouTube Shorts, we can determine the best time to post on the platform. Based on research and analysis, the best time to post YouTube Shorts is on weekdays, focusing on Monday and Tuesday, during peak hours for your target audience.

Peak hours are when most of your target audience is active on the platform and engaging with content. This varies depending on the demographics of your target audience. But generally, peak hours are between 12 PM and 3 PM and again from 7 PM to 10 PM.

Posting during weekends may not get as much engagement since many people may be offline. But this can vary based on your target audience. So it’s a good idea to test different posting times to see what works best for your brand or influence.

Plus, consider the time zone of your target audience and adjust your posting schedule accordingly. For example, if your target audience is mainly located in the Pacific Time Zone, posting during peak hours in that time zone may result in higher engagement.

Regarding the content type, informative and educational content, such as tutorials and product demonstrations, may perform best during peak hours on weekdays. As this is when your audience may look for helpful content to consume during their workday. Lighthearted content, such as comedic skits or reaction videos, may perform better in the evenings during peak hours when your audience wants entertainment.

Finally, analyze the results of your posts and make adjustments as needed. The ideal posting time for YouTube Shorts can change as your target audience and their online behavior evolve.

For example, if you notice your engagement is higher on weekends, it may be worth experimenting with posting more frequently during those times.

Best Times To Post On YouTube Shorts By Country

While the best time to post on YouTube Shorts is on weekdays during peak hours, the ideal posting time can vary by country. It’s because online behavior and peak hours can differ based on cultural, social, and economic factors.

For example, in countries where most of the population are early risers, such as Japan and South Korea, peak hours may be earlier, around 9 AM to 12 PM. In these countries, it may be best to post content during these hours to reach the highest number of viewers.

Where most of the population are night owls, such as in Spain and Italy, peak hours may be during the day and into the evening. In these countries, posting in the late afternoon and early evening hours may offer higher engagement.

The weekends may also have different peak hours compared to weekdays. So consider the online behavior of your target audience in your specific country when deciding on a posting schedule.

For instance, in the United States, peak hours are generally between 12 PM and 3 PM and 7 PM to 10 PM on weekdays. But on weekends, the peak hours may shift to later in the day and into the evening. This can vary based on the region. So test different posting times to see what works best for your brand or influence.

In countries where most of the population works 9-5 jobs, such as the United Kingdom and Germany, peak hours may be during lunchtime, around 12 PM to 2 PM, and in the evenings after work. In these countries, posting during these hours may lead to higher engagement.

Best Times To Post On YouTube Shorts By Days Of The Week

Besides considering the ideal posting time by country, factor in the best times to post on YouTube Shorts by day of the week.

As mentioned earlier, the best time to post is on weekdays during peak hours. But there can be slight variations in engagement depending on the day.

For example, research has shown Monday and Tuesday are generally the best days to post on YouTube Shorts. As the start of the workweek often results in higher engagement from viewers looking for new content to consume during their workday.

Wednesdays and Thursdays may also increase engagement. Viewers are in the middle of the workweek and looking for a break from their routine.

Fridays may decrease engagement, as many people look forward to the weekend and have other priorities.

Weekends, on the other hand, can be hit or miss regarding YouTube shorts engagement. While some people may be more likely to engage with content during their downtime. Others may engage in offline activities and not be as active on the platform.

These trends can vary depending on the target audience and the content being posted.

Why Does The Best Time To Post On YouTube Shorts Matter?

Posting at the best time helps maximize reach and engagement with the target audience. By posting during peak hours, brands and influencers ensure their content is seen by as many people as possible. This boosts the chances of it being shared, liked, and commented on.

1) For consistent Engagement:

Plus, posting on YouTube Shorts at the best time can also help build a consistent audience. By posting at the same time each week, brands and influencers can train their followers to expect new content at a certain time, which can help boost engagement and build a loyal following.

2) To increase visibility:

Plus, posting on YouTube Shorts at the best time can also help to increase the visibility of the content in the YouTube algorithm. YouTube uses various factors to determine the visibility of content in its search results, including the posting time, engagement rate, and relevance of the content to the user’s search query.

By posting during peak hours and maximizing engagement, brands, and influencers can boost the visibility of their content in the YouTube algorithm. This makes it easier for new followers to discover their content.

3) Boost your ROI:

Finally, posting on YouTube Shorts at the best time can also help increase the return on investment for brands and influencers. By reaching more people with their content and increasing engagement, they can build a larger and more engaged following. Which can result in more brand deals, sponsorships, and other monetization opportunities.

6 Tips To Find Your Best Time To Post On YouTube Shorts

1. Analyze your audience data: Use the YouTube Analytics dashboard to see when your followers are most active on the platform. This data will help you understand the best time to post based on your specific audience.
   
2. Test different posting times: Try posting at different times of the day and see which posts receive the most engagement. It’ll give you a good idea of what works best for your audience.
   
3. Consider your target audience: Remember the demographics of your target audience, such as age, location, and profession.

For example, if your target audience comprises working professionals, it may be best to post during the weekdays during peak hours.

4. Stay consistent: After finding the best time to post, try to stick to it. It’ll help you build a consistent audience and maximize your reach.
   
5. Monitor your engagement: Continuously monitor your engagement levels to see if your posting time is still effective. If you see a decrease in engagement, consider adjusting your posting schedule.
   
6. Experiment with different content types: Different types of content may perform better at different times of the day. Experiment with different types of content to see what works best for your audience.

How To Effectively Use Multiple Best Times To Post On YouTube Shorts?

After determining the best time to post on YouTube Shorts for your brand or channel, it’s important to use multiple best times to maximize reach and engagement effectively.

Here are some tips for that:

Schedule your content: Use scheduling tools like HopperHQ to plan your content ahead of time and ensure it goes live at the best time. It’ll let you take advantage of multiple best times without worrying about missing a peak hour.

Post at different times: Besides your main best time, consider posting at different times of the day to reach a wider audience. For example, if your main best time is during the weekdays, you can also post on the weekends at a different time to reach those who may not be available during the week.

Experiment with different posting frequencies: Try posting at different frequencies to see what works best for your audience. Some brands and influencers may find that posting daily works best, while others may find that posting weekly is more effective.

Vary your content: To keep your audience engaged, consider varying the type of content you post. For example, you can post a mix of informative videos, tutorials, and entertainment videos to keep things fresh and interesting.

Utilize hashtags: Use relevant hashtags to make your content more discoverable to your target audience. This can increase reach and engagement, even if you post at a less-than-optimal time.

Summing It Up

While there’s no “best” time to post on YouTube Shorts, understanding your target audience, time zone, content type, and day of the week can help you determine a good time to post. For inspiration, you can check out the 2023 YouTube Rich List and take insights from the biggest YouTube channels

Remember, there’s no one solution and the best approach is to experiment with different posting times. Analyze the results to determine what works best for your brand or influence.

That’s where HopperHQ comes in – a powerful scheduling tool that can help brands and influencers trim their YouTube Shorts posting process. With HopperHQ, you can easily schedule posts at the best time, ensuring your content goes live when your audience is most active.

This saves you time and effort, as you can focus on creating high-quality content while HopperHQ takes care of the rest. Plus, HopperHQ offers advanced analytics that helps you track your engagement levels and make informed decisions about your posting schedule.

Whether you’re a professional marketer or just starting, HopperHQ is the ideal tool for maximizing your reach and engagement on YouTube Shorts.

 Related content:

• The Best Time to Post on TikTok
• How to Link Instagram to TikTok
• How to Get More Views on TikTok
• How to Remove The TikTok Watermark in 7 Easy Ways

The post The Best Time to Post YouTube Shorts (2024) appeared first on Hopper HQ.

It’s a short-form video feature that lets creators share short, engaging videos with their followers. It’s inspired by the recent boom in the popularity of TikTok and short videos in general.

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Brands and influencers are eager to jump on this new trend and incorporate it into their marketing strategies.

YouTube Shorts is designed for today’s fast-paced, on-the-go audience, who prefer quick and easy-to-consume content. With a minute or less video, brands can share fun and creative content, drive engagement, and easily reach target audiences.

Whether you’re a small business or a large corporation, YouTube Shorts has the potential to boost your brand’s visibility and engagement.

In this article, we’ll explore the many benefits of using YouTube Shorts and how you can create content that resonates with your audience.

We’ll take a closer look at what YouTube Shorts are and how they can boost brand visibility and reach. We’ll also see 3 brand examples to inspire you and show you what’s possible with this new tool.

Whether you’re a seasoned marketer or just starting, this article will help you understand the potential of YouTube Shorts and how you can make the most of this exciting new feature.

What are YouTube Shorts?

YouTube Shorts are a new feature introduced by the platform in 2020. They are designed to provide a creative outlet for users to produce short, fun videos for their followers.

They’re similar to TikTok videos and are designed to be quick, engaging, and easily shareable on social media. With the rising popularity of short-form video content, YouTube Shorts offer brands and influencers a new way to reach their audiences and connect with them on a personal level.

YouTube Shorts are made using the YouTube app and are limited to 60 seconds in length. Users can create Shorts using their mobile devices and have access to a range of editing tools and features, including music, filters, and speed controls.

The platform has also introduced a new music library that offers users a huge selection of tracks. This makes creating unique and engaging videos easy.

Why use YouTube Shorts?

YouTube Shorts offer a unique opportunity for brands and influencers to reach their audiences in a new and exciting way. With the rise of short-form video content and reels of platforms like Instagram, YouTube Shorts offer a new way to connect with your audience and promote your brand.

Whether you’re looking to launch a new product, boost brand awareness, or just connect with your audience on a personal level, YouTube Shorts are the go-to.

Trends: YouTube Shorts lets you ride the latest trends. The platform is constantly updating its features and adding new tools, so you can always stay ahead of the curve and create engaging and relevant content for your audience. Whether you’re looking to promote a new product, create a viral challenge, or simply chttps://www.hopperhq.com/blog/widget-testonnect with your followers. YouTube Shorts offers the tools to do so.

Popularity: With over 2.1 billion monthly active users, YouTube is one of the largest and most popular video platforms worldwide. So your Shorts have the potential to reach a huge number of people, boosting your brand visibility and helping you connect with new audiences.

Human Touch: YouTube Shorts allow brands and influencers to connect with their audience on a personal level. The short-form format makes it easy to create fun, engaging, and relatable videos.

By sharing behind-the-scenes glimpses, tutorials, or simply showcasing your products and services, you can build a connection with your followers that’s more meaningful and lasting.

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What Makes YouTube Shorts Different Than Other Short-Form Videos (TikTok And Reels)

YouTube Shorts differ from other short-form videos in several key ways, making them a unique and valuable tool for brands and influencers looking to connect with their audience.

No need to start from scratch: First, YouTube Shorts are integrated directly into the YouTube platform, offering users a seamless and user-friendly experience.

This integration lets users easily share their Shorts with their YouTube subscribers and reach a larger audience than other short-form video platforms.

Variety of tools: The platform offers users a wide range of editing tools and features, including music, filters, and speed controls.

This lets users create more dynamic and engaging content that sets their Shorts apart from other short-form videos.

YouTube Music: YouTube Shorts offer brands and influencers access to a huge library of music, which they can use to create fun and engaging videos. This feature sets YouTube Shorts apart from platforms like TikTok and Instagram Reels, which have limited music libraries compared to YouTube.

Stability: YouTube Shorts offers a more reliable and stable platform for brands and influencers. As a well-established and trusted platform, YouTube offers a secure and reliable environment for users to create and share their content.

This sets it apart from other short-form video platforms that are less established and may not offer the same level of security and stability.

How To Make YouTube Shorts?

Making YouTube Shorts is a simple and straightforward process.

Here are the steps to creating your own YouTube Shorts:

1. Open the YouTube app on your mobile device.
2. Select the camera icon at the bottom of the screen.
3. Choose the ‘Short’ option from the camera options.
4. Record your video.
5. Use the editing tools to enhance your video, including adding music, filters and adjusting the speed.
6. Give your video a title and description.
7. Choose the privacy settings for your video.
8. Share your Short on your YouTube channel.

You can also use Hopper HQ to schedule multiple videos over a long period.

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How To Upload YouTube Shorts?

Besides creating Shorts directly within the YouTube app, brands and influencers can also upload pre-made videos to YouTube Shorts.

Here are the steps to uploading a pre-made video as a YouTube Short:

1. Open the YouTube Studio on your computer.
2. Select ‘Create’ and then choose ‘Short video.’
3. Select ‘Upload video’ and choose the video file you want to upload.
4. Edit your video as desired using the editing tools provided by YouTube Studio.
5. Add music and other enhancements to your video as desired.
6. Publish your Short video and share it on your YouTube channel and other social media platforms.

How Long are YouTube Shorts?

YouTube Shorts are 60 seconds long, making them the shortest of the major short-form video platforms.

This is in contrast to Instagram Reels, which are up to 90 seconds in length, and TikTok, which allows for videos of up to 10 minutes.

The 60-second length of YouTube Shorts offers a quick and concise format for brands and influencers to showcase their content, letting them capture their audience’s attention in a shorter amount of time.

But it also offers a creative challenge to create dynamic and engaging content within a limited timeframe.

How To Disable YouTube Shorts?

While YouTube Shorts can be a useful tool for brands and influencers to reach their audience, there may be instances where disabling them is necessary.

Here’s how to disable YouTube Shorts:

1. Log in to your YouTube account on a desktop computer
2. Click on the ‘Settings’ tab in the top right corner of the screen
3. Scroll down to the ‘YouTube Shorts’ section
4. Toggle the switch to ‘Off’
5. Confirm your action by clicking ‘Save Changes’

Disabling YouTube Shorts can be necessary for several reasons.

For example, if you prefer only to use other short-form video platforms, such as TikTok or Instagram Reels, you can disable Shorts to focus on those platforms.

Regardless of the reason, disabling YouTube Shorts is a straightforward process. By following the steps above, you ensure your account is fully secured and your privacy is protected.

How to Monetize YouTube Shorts?

Monetizing your YouTube Shorts through YouTube is a straightforward process that can help you earn revenue from your content.

Here are the steps to monetize your Shorts on YouTube:

Enable monetization: To earn money from your Shorts, you must first enable monetization on your YouTube channel. This can be done by visiting the monetization section of your YouTube Creator Studio and following the steps to enable monetization.

Meet YouTube’s monetization requirements: To be eligible for monetization, you must meet YouTube’s monetization requirements, including adhering to YouTube’s community guidelines and having a channel with consistent, high-quality content.

Enable advertisements: Once you enable monetization and meet the requirements, you can earn from advertisements on your Shorts.

To do this, just enable ads in the monetization section of your Creator Studio.

Utilize YouTube’s Partner Program: As you continue to upload high-quality Shorts and grow your audience, you can join YouTube’s Partner Program and earn money from advertisements and other monetization opportunities.

Maximize revenue: To maximize your revenue from YouTube Shorts, it’s important to consistently upload high-quality content, engage with your audience, and utilize other monetization opportunities such as sponsored content and affiliate marketing.

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YouTube Shorts: Best Practices

To be successful with Shorts, following the best practices to maximize your reach and revenue is important.

Here are the top 17 YouTube Shorts best practices:

Know your audience: Understand your target audience and create content that resonates with them. It’ll help you build a strong following and boost engagement with your Shorts.

Create high-quality content: Shorts should be visually appealing and engaging, with high-quality production values. Invest in quality equipment and editing software to create the best possible Shorts.

Utilize trends: Staying on top of trending topics is a great way to ensure your Shorts are relevant and appealing to your audience. Utilize trending topics and news to create timely and relevant content that appeals to your audience.

For example, if a popular holiday or event is coming up, create Shorts related to that event to reach a larger audience and keep your content fresh and exciting.

Engage with your audience: Engage with your audience by responding to comments and asking for feedback. It’ll help you build a strong community and boost engagement with your Shorts.

Collaborate with other creators: Collaborating with other creators can help you reach a larger audience and build your brand. Find creators with a similar target audience and collaborate with them on Shorts. This can help you reach a new audience and build relationships with other creators in your niche.

Utilize keywords: Keywords are crucial for optimizing your Shorts for search engines. Include relevant keywords in your Shorts’ titles, descriptions, and tags to help people find your content more easily. Utilize trending keywords and hashtags to help your content reach a larger audience.

Consistency is key: Consistently upload high-quality Shorts regularly to build your following and boost engagement. It’ll also help you earn more from monetization opportunities.

3 Ways To Use YouTube Shorts

To make the most of this new opportunity, here are 3 ways to use YouTube Shorts:

Showcase your brand’s products and services: Showcasing your brand’s products and services is one of the best ways to use YouTube Shorts. It’s an excellent way to introduce your brand to a new audience and reach people who may not have heard of your brand before.

You can also create Shorts that show how your products and services work to give your audience a better understanding of your offers.

Create how-to content: YouTube Shorts is great for creating how-to content that teaches your audience something new. This can be excellent to engage your audience and establish yourself as an expert in your field.

Utilize clear and concise messaging, engaging visuals, and helpful sound effects to make your how-to content easy to follow and engaging. 

Promote your events and campaigns: You can use YouTube Shorts to promote your events and campaigns. 

It’s especially useful for promoting product launches, conferences, and webinars. It’s excellent to reach a large audience and generate buzz around your brand.

Utilize the tools to grab your audience’s attention and get them excited about your events and campaigns.

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3 Inspiring Examples Of Brands Using YouTube Shorts

ESPN

The sports media giant has quickly embraced the new platform and is using it to reach a large and engaged audience. ESPN is using YouTube Shorts to showcase coverage of live sporting events, giving fans a glimpse of the action and behind-the-scenes insights.

They’re also creating how-to content, demonstrating tips and tricks for fans looking to improve their skills on the field. 

Plus, ESPN uses YouTube Shorts to promote its events and campaigns, such as its coverage of the World Cup and other major sporting events.

Glossier

The cosmetics brand Glossier is a great example of a company that has effectively utilized YouTube Shorts to reach a larger audience and showcase its products. One of Glossier’s most successful campaigns was the hashtag #WrittenInGlossier, designed to market their pencil eyeliners.

One hundred influencers were given pencil eyeliners to make Shorts with. Anyone that clicked on the hashtag would be redirected to Glossier’s website, where they could buy that eyeliner.

Food52 Inc.

Food52 Inc. is a popular food and home goods brand that has started using YouTube Shorts alongside its conventional videos.

They share sneak peeks into their video-making processes and shortened forms of their existing videos.

Closing Thoughts

YouTube Shorts has been a success and isn’t going away anytime soon. Brands and influencers are utilizing this feature to reach their audiences and grow their influence on the platform.

From the brand examples we have explored, we can see how Shorts can be used to showcase a product, tell a story, or provide educational content in an entertaining and memorable manner.

But creating and uploading Shorts can be time-consuming, especially for brands with large teams and multiple projects. This is where Hopper HQ can help. Hopper HQ is developing a Shorts scheduler that will automate the Shorts creation process, making it easier and more efficient for brands to schedule and upload Shorts.

Hopper HQ will be the ideal solution for brands looking to make the most out of YouTube Shorts in the fast-paced world of video content creation. So whether you’re a brand or an influencer, consider incorporating Shorts into your video marketing strategy and let Hopper HQ take care of your scheduling.

 Related content:

– The Best Time to Post on TikTok
– How to Link Instagram to TikTok
– How to Get More Views on TikTok
– How to Remove The TikTok Watermark in 7 Easy Ways

Mehedi Hasan Shoab

Freelance writer for marketing, SaaS, and personal development business. Mehedi is the founder of PowerhouseBlogger and he is growing businesses with sizzling writing, one piece at a time

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The post What Are YouTube Shorts & How To Make Them (with 3 brand examples) appeared first on Hopper HQ.

Looking to connect with Gen Z and turn them into raving fans? Check out these 11 tips for leveraging video content to market to Gen Z. From creating a community to celebrating individuality, you’ll reach Gen Z where they are and create content that resonates.

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As the first generation to come of age in the era of social media, Gen Z is a particularly tough group to market to. They’re savvy, skeptical, and more likely than any other generation to ignore traditional advertising.

But there’s one medium that still has their attention: video content.

Engaging and relatable video content on TikTok, Instagram Reels, and Youtube allows you to connect with Gen Zers on a personal level, build brand trust, and create a community of loyal fans.

In this blog post, we’ll discuss 11 ways you can use video content to turn Gen Z into your raving fans.

Why does marketing to Gen Z matter?

Generation Z is the new kid on the block—and they’re here to shake things up. Born between 1997 and 2012, Gen Z is the most diverse, connected, and entrepreneurial generation in history.

They’re also a major force to be reckoned with: In 2020, they made up 32% of the global population and accounted for $360 billion in spending power.

Marketing to Gen Z

As digital natives, Gen Z has always been comfortable with technology—and that’s reflected in their spending habits. They’re more likely than any other generation to research a product online before making a purchase, and they’re not afraid to shop around for the best deals.

But don’t mistake their frugality for a lack of spending power:

• 64% prefer to pay more for eco-friendly products.
• 73% only shop for products from the brands they believe in.
• 97% of Gen Zers use social media to research the things they want to buy.

Gen Z also values:

• Authentic and transparent brands
• Connection and community
• Experiences over things
• Making a difference
• Security

Why is video content important for Gen Z?

It’s no secret that Gen Z is a highly digitised generation. They are the first generation to grow up with smartphones and social media, and as a result, they have shorter attention spans and prefer bite-sized content that is easily digestible.

Enter videos

Video content is the perfect format for Gen Zers because:

• It is highly engaging and can be consumed quickly on the go.
• Platforms like Instagram and TikTok are extremely popular with this demographic, and video content suits these platforms well.
• Videos are also highly shareable, which is essential for reaching Gen Z.
• With their tech-savvy nature, Gen Z can easily create videos with built-in video editors on Instagram and TikTok or use video editing software to grab users’ attention and keep them hooked with their creative and entertaining videos.

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11 Marketing strategies to win Gen Z using videos

Now that we’ve seen why video content works best for Gen Z, let’s see how you can leverage it. We’ll also analyse plenty of examples along the way, so keep reading below:

1. Emphasise your brand’s mission

When marketing to Gen Z, it is important to emphasise your brand’s mission. This generation is highly idealistic and wants to know that the brands they support share their values.

Emphasising your brand’s mission will make Gen Zers feel like they’ve become part and parcel of that mission. That’s how you can create a loyal brand community around your mission and shared values.

And this community will purchase your products.

Levi’s Buy Better, Live Longer campaign proves this point. The company highlights its numerous sustainability practices, leveraging Gen Z’s intrinsic care for our planet’s faith.

The brand partnered with six activists to drive its point across. And they’re all archetypes of the Z generation:

• Xiye Bastida: Mexican-Chilean activist with indigenous origins, leader of the Re-Earth Initiative
• Marcus Rashford: Gen Z football player and advocator against child hunger and homelessness
• Melati Wijsen: Indonesian climate activist
• Jaden Smith: 501cTHREE founder and Just Water co-founder
• Xiuhtezcatl: Indigenous climate activist
• Emma Chamberlain: High-profile Gen Z influencer

2. Use interactive content

Interactive content is a good strategy because Gen Z love to be involved and interact with the world around them.

Tactics include:

• Interactive video content: You can create quizzes, polls, and other types of interactive elements that will encourage Gen Zers to participate.
• Allowing Gen Zers to contribute their ideas and creations. You can do this by hosting competitions or challenges that enable them to show off their creativity.
• Using Augmented Reality (AR): This is a great way to make your video content more interactive and engaging, and incorporating an AI Video generator can further enrich this experience. Gen Zers love AR experiences and are more likely to share them with their friends.

For example, JD, a sports retailer in the UK, partnered with Nike to create an AR-based campaign promoting the launch of Nike Air VaporMax.

@sriracha.el #ad Shuffling my way around Edinburgh @jdofficial #JDVaporMaxShuffle ♬ V Shuffle – Loud Parade ft. Morrisson and OXi

TikTokers can try their Nikes using augmented reality. They can also post their videos using the #JDVaporMaxShuffle branded hashtag, thus giving the campaign momentum with user-generated content. This #JDVaporMaxShuffle hashtag campaign got over 3.2 billion views on TikTok.

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3. Use a hook

Using a hook allows you to create relatable, shareable content that can go viral. To do this, leverage controversy, your audience’s values, and their interests.

You can also pack your message leveraging the current challenges and trends on TikTok.

Remember to:

• Not be too salesy
• Provide value
• Include a clear CTA
• Choose a good thumbnail to generate more clicks

Nike offers another good example with its “Ask Athletes” series. These TikToks:

• Feature explicit thumbnails with the “Ask Athletes” banner; that’s what motivates people to click on them
• Are catchy and fast-paced
• Provide value because they’re motivational and inspiring
• Do not have explicit written CTAs, but every athlete in these clips is wearing Nike clothing, thus offering an implicit CTA

@nike Reply to @jaden.the.runner You asked, here are the answers #askathletes ♬ Storytelling – Adriel

4. Use the right channels

Studies show that Gen Z uses these channels predominantly:

• TikTok
• Instagram
• YouTube
• Snapchat

Why?

Video content is highly versatile. You can listen to it without pictures while going on with your daily life, or you can watch it with no sound while watching a B-rated Netflix movie with your friends.

Mogo.ca offers a good example in this department, with Carter Sullivan as their spokesperson. Carter discusses the mobile app’s advantages on YouTube, detailing how the app helped her manage her finances.

This authentic, detailed video aims to convince more people in her generation to try Mogo. The strategy works because Gen Z is very interested in their finances.

5. Incorporate UGC

The point of incorporating user-generated content in your strategy is to turn Gen Z fans into your own brand’s creators. You can encourage UGC by:

• Working with influencers
• Creating a specific campaign with a clear hashtag that helps you track the user-generated content created
• Giving your followers clear guidelines regarding the content they have to create
• Using incentives that can range from discounts to the chance of winning a prize or even recognition

Laura Mercier’s #readySETgo challenge is a good example because:

• It gives TikTokers the chance to show their transformation using Laura Mercier products and creates more brand awareness.
• The campaign brings people together as they celebrate specific values like inner beauty.
• TikTokers get the chance to be creative and thus gain appreciation in their community.
• The campaign is scalable; One influencer encouraged TikTok users to recreate the #readySETgo tutorial for a chance to win $1000 worth of Laura Mercier products.

The campaign’s soundtrack went viral. In the example below, CharqueryGrills got over 15k likes using the #readySETgo audio as a basis for this recipe inspo:

6. Leverage influencer-created content

Influencer-created content is similar to UGC because the influencers:

• Have creative freedom
• Can give their honest opinion on your brand

The differences (read, advantages) are that:

• You may have an agreement outlining the number of posts, the type of content they are allowed to publish, and the frequency.
• Influencers know how to produce more professional-looking videos.
• You have access to a larger audience who trusts that influencer.

In exchange, you can either offer the influencers a free product (product seeding), pay them per post, or on the number of sales their posts generate.

Pro tip: To avoid legal issues or being duped by fake influencers, partner with a TikTok influencer agency. The best agencies give you access to a database of trustworthy, professional influencers and can assist you with your TikTok strategy.

One good example is Dr Wallace Nozile, MD, showcasing the iWALKFree Hands-Free Crutches.

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A post shared by Dr. Wallace R. Nozile, MD (@skindoctor_md)

The video shows him testing these crutches in his home, and you can notice the absence of special effects. That, along with the personal disclosures on the right-side text, generates increased authenticity.

That authenticity:

• Makes the video and product memorable.
• Fosters trust in the iWalkFree crutches.

And those are essential ingredients to boost awareness and increase sales.

7. Leverage the power of video in marketing e-mails

Using video in your email newsletters has several advantages:

• It can improve click-through rates by 65%.
• 64% of shoppers are more likely to purchase your products.
• The cost per lead drops by 19%.

One example is Spotify’s incorporating video in their marketing e-mail to explain how their Framer X works. This e-mail brings relevant help to Spotify users, responding to one of their poignant needs.

8. Tap into Gen Z FOMO with time-sensitive posts

You can use FOMO (fear of missing out) to your advantage by creating time-sensitive content.

This kind of content:

• Builds a sense of urgency
• Encourages social sharing
• Creates a “ripple effect” that gets more people interested in your brand

Guess’s #InMyDenim challenge offers a good example because the campaign lasted only six days. Therefore, TikTokers had a limited interval to show their beautiful transformations using Guess jeans.

The results are astounding:

• 5,500 UGC videos
• 10.5 million views
• 14.3% engagement rate
• 12,000 new TikTok followers

@ourfire Don’t you wish getting ready was this easy? #inmydenim #sponsored @guess ♬ #inmydenim I’m a Mess – Bebe Rexha

9. Leverage #hashtags

Leveraging hashtags helps you track your brand mentions and expose your content to new audiences.

Pro tip: Use relevant and popular hashtags, as well as branded hashtags unique to your business. These hashtags have to be short, memorable, and relevant.

For example, Laura Mercier’s #ReadySetGo hashtag Implies that people can get ready with these products immediately, and suggests the fast-paced video format.

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10. Don’t be afraid to show off that sense of humour

Why is it important to use humour when marketing to Gen Z? It’s easy: funny videos are more likely to go viral.

But that’s not the only reason:

• Humour can make your brand more relatable, which helps you connect with potential customers on a deeper level.
• It can help you stand out from the competition.
• People are more likely to remember your brand if you make them laugh.

Washington Post does a great job of using humour even if it’s a serious publication:

@washingtonpost In climate change news: this map shows where extreme heat records were broken across the United States during summer 2022. #climateanxiety #climatechange2022 #climatecrisis #newsreporterlady ♬ original sound – Mark Humphries

The TikTok video above tackles climate change, which is an essential issue for Gen Z. The humour stems from different aspects:

• The inherent human instinct to eventually see the amusing side of the things we cannot control
• The little dance associated with the presenter’s serious face
• The voice-over

And you can think of even more reasons why this video is funny.

But the real question is, why present an important issue for Gen Z in an amusing way?

How does this convince them to purchase a Washington Post subscription?

The clip humanises the publication, which helps create a connection with potential readers. It also shows that The Washington Post is not afraid to have a little fun, even if it means breaking the mould of traditional news media.

And Gen Z is all about challenging patterns.

Here’s another great example of the Washington Post using humor in covering the Brazilian presidential elections:

@washingtonpost Lula won on pledges to defend democracy, save the Amazon rainforest and bring social justice to Latin America’s largest nation. #brazil #sweetvictory #spongebob ♬ original sound – FanDuel

11. Highlight your brand’s beliefs and values

This strategy works because:

• It attracts like-minded people to your brand
• It helps you build a strong community around your products or services
• It sets you apart from the competition

A good example is WNRS (We’re Not Really Strangers), a card game that has been created to empower meaningful connections with others.

That’s what the brand sells: not a card game but the promise of finding that spark or connection with others.

Why does it work?

• Gen Z believes that people are interconnected. The generation craves hyperconnectivity and, as such, sees it everywhere in the Universe.
• The WNRS clips show universal truths that anyone can relate to.

As a result, people want to be part of this community that speaks the truths they feel.

Best Gen Z marketing campaigns

In addition to the examples above, let’s discuss five of the best Gen Z marketing campaigns:

1. #ChipotleLidFlip Challenge

The campaign went viral extremely fast because young people wanted to show off their skills. Gen Z-ers crave to be part of a community and appreciate laidback, fun challenges.

Pro tip: Notice the memorable branded hashtag which differentiates the campaign and offers clear instruction to the audience.

@daviddobrik #ChipotleLidFlip @chipotle #ad ♬ Flip – Future

2. Guess’s #InMyDenim

This campaign deserves a second mention because it was extremely well orchestrated. Otherwise, it wouldn’t have gotten so many views, new followers, and UGC posts in just six days.

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3. Netflix “Guess the Show” Series

The series encompasses all the features a campaign should have, especially one with a Gen Z audience that unfolds on TikTok.

Therefore, we’re looking at:

• A challenge to guess popular shows that Gen Z-ers watch
• The chance to connect with a community of fans
• The fun of “getting it” and being right
• A spot-on hashtag that catches people’s attention, telling them what they’re in for and what to do in just three simple words

Here’s an example promoting Netflix’s “Locke and Key” show:

@netflix no hints from me #guesstheshow #netflix ♬ original sound – Netflix

4. #ThousandDollarCrocs

This Crocs campaign offers another good example because:

• It unleashes people’s creativity as they customise their $1,000 Crocs.
• It connects with an intrinsic value: the need for authenticity. The campaign description specifically says it embodies the “Come As You Are mentality.”
• People participating in this campaign aim to show the world “IM GONNA BE whatever I want,” as per the original description. As such, the campaign:
  • Creates a community of people who appreciate connection and diversity.
  • Specifically targets Gen Zers who have adopted these two guiding values.

@rayann_prophet Ready for Christmas @crocs #ThousandDollarCrocs #christmas #crocs #foryou #famous ♬ Underneath the Tree – Kelly Clarkson

5. Instagram “We Make Today”

Instagram celebrates creativity, individuality, and self-expression; that’s this campaign’s message. The platform wants to let its users know they matter and are beautiful regardless of how they choose to present themselves to the world.

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A post shared by Benito Skinner (@bennydrama7)

Leveraging significant values like community, inclusion, individuality, and self-expression is a powerful nudge to Gen Z because they share the same principles.

Through this campaign, Instagram aims to become:

• Relatable
• Authentic
• Trustworthy

And considering Ogilvy orchestrated the whole thing, it’s no wonder it achieved its goals.

Are you marketing to Gen Z?

Video is one of the most powerful tools you have at your disposal when it comes to marketing to Gen Z. It allows you to connect with them on a personal level, show them who you are as a brand, and create a community of raving fans.

So, what are you waiting for? Start creating video content that will turn Gen Z into your biggest fans today!

Use platforms like TikTok and Instagram Reels to reach Gen Zers on their turf. And don’t forget to employ hashtags, challenges, and influencers to amplify your reach even further.

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 Related content:

– The Best Time to Post on TikTok
– How to Link Instagram to TikTok
– How to Get More Views on TikTok
– How to Remove The TikTok Watermark in 7 Easy Ways

David Morneau

David Morneau is the co-founder and CEO of inBeat, a hybrid micro-influencer marketing SAAS/agency that helps brands scale their marketing efforts. He has helped over 200 DTC brands to date.

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The post Marketing to Gen Z: 11 Strategies to Win Over Gen Z with Video Content appeared first on Hopper HQ.