After giving you our Best Instagram Post Ideas, we’re now taking your game to the next level with a handy guide about THE current trend on Instagram: drum roll please…

USER-GENERATED CONTENT.

What is User-Generated Content ?

User-Generated Content is any type of content produced by users and featured by other people on their own page (with proper credit). Very popular among brands, the powerful strategy is one of the most dominating sources on the web and it seems to be amazingly effective on Instagram.

Don’t believe us? A report from Social Annex states that UGC Instagram posts see 50% higher engagement over branded images. And that’s not all! Our recent research says that 50% of our users believe that customer created content is what seems to work the best for them on Instagram – so it’s definitely well worth trying! 

But there are way more reasons that could make you wanna jump on the UGC bandwagon:

1. Gaining authentic content that your customers will trust
2. Never be plagued again by the pestering fear of having nothing to post
3. Making your audience feel loved, strengthen relationships, increase loyalty
4. And do you want to know the best part? Not having to take and edit pictures yourself.

It’s all very exciting. But how can you actually build a successful UGC strategy?

Well, first of all…

1. Determine your social angle

Whether you’re a brand looking to spotlight their customers or a creator building a whole account on features, start by deciding what kind of content you’d like to showcase on your page.

What do you want others to associate your brand with? Are you real fun or do you like to stay professional?

Take @Levis, for example. With daily regramming of their followers’ photos, the top favourite denim brand give us a sense of love, family and community that’ll never get old!

Whereas if you’re growing a feature account, make sure you stick to a single niche and don’t start posting cats’ images if you’re meant to be all about pizza!

And when we say niche, we mean niche – like @ihavethisthingwithcereals spreading their cereal obsession through only LOADS of user-generated cereal bowls ?

2. Create the perfect hashtag

Give people an easy way to submit Instagram content and spread the world by creating a unique hashtag for your page. Once it kicks off, users will post photos tagged with your hashtag meaning you won’t even have to look for great Instagram content anymore – it’ll just come to you!

However, a sea of hashtags is being created every day and coming up with a unique one can sometimes be tricky. So keep in the mind the following rules if you don’t want to commit any hashtag faux pas:

Short and catchy – long hashtags can be tough to remember and won’t grab much attention. Keep it simple, and create something that sticks in people’s minds.

Relevant to your brand/theme – whether you’re looking for UGC relevant to your brand or feature account, make sure to incorporate the right keyword in your hashtag.

Rare and original – how many Instagrammers are already using your tag for other purposes? If more than 3, head back to the drawing board and try to make your hashtag special, so that unrelated pictures won’t be included.

Have a look at @Travelandlife! The feature account is making us daydreaming with all these beautiful photos from around the world; and their popular hashtag #travelandlife has now more than 900.000 posts looking for a regram!

3. Encourage users to post with your hashtag

Once you’ve picked your hashtag, it is time to get the community using it.

Obvious but often ignored, start by promoting the hashtag on your bio – it’s the first thing people will see when clicking on your feed!

Do the same for your posts, by adding the UGC submission steps in the caption.

You can also motivate users by giving tips and advice on how to create the coolest content, like Instagram always does when announcing their weekly Hashtag Projects.

Or give an incentive such as offering a coupon, promo code, gift, free sample of products or….a chance to be the new face of your campaign maybe? #CastMeMarc was a real winning one.

But if you’ve just created your account and are very far from having Marc Jacob’s 6 million followers, don’t hesitate to show yourself by reposting other users’ photos before they actually use your own hashtag. Just remember to ask for permission instead of stealing their content!

4. Monitor the UGC and collect the best posts

Time for the fun part! After you’ve well promoted your hashtag and more people have started using it, you want to monitor all the posts, collect the best content and decide who’ll be the lucky user to get a feature in your channel.

Simply head over the hashtag page and pick the photos or videos you like the most. Thanks to one of Instagram’s latest feature, you can now save a post by tapping the bookmark icon underneath the image and keep track of all your favourite Instagram content from the “Saved” section in your profile.

5. Give credit in the caption

Found the perfect content for your feed ? Get it on your profile immediately, but don’t forget to take care of the caption!

There’s nothing more frustrating than scrolling through Instagram and seeing your picture on a page with no credit, so avoid making people angry and make sure to always @-mention the original creator in your post. Opt for a basic “Photo by…”, stick to a cheeky “? @-…” or give a nice shoutout like @hm always do with their fans!

Over to you!

You’re now well on your way to create a stunning Instagram profile thanks to User-Generated Content. So don’t waste any more time, put our tips into practice and let us know how it goes ?  

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So, if you’re a chef, baker, restaurant owner or food enthusiast, how can you make your posts stand out from the crowd?

Using the right food hashtags when creating your posts will help you boost your social media presence, see an increase in likes and followers and build an audience who will drool over your food photos.

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This ultimate list of food hashtags will guide you in choosing the right hashtags for you and the type of food you are posting about. We’ve outlined some of the top hashtags being used right now for the most popular food niches below…

 More hashtag strategy tips: All-In-One Guide To Instagram Hashtags 

1. Most Popular Food Hashtags
2. Healthy Food Hashtags
3. Brunch Hashtags
4. Food Truck Hashtags
5. Baking Hashtags
6. Dessert Hashtags
7. Mexican Food Hashtags
8. Italian Food Hashtags
9. Asian Food Hashtags
10. Schedule Hashtags in Advance

1. Most Popular Food Hashtags

These are some of the biggest and most used food hashtags on Instagram!

While they’re a great start when building your following, these hashtags are extremely popular and used by millions of Instagram users, so your posts will get easily lost within the insta-noise.

Therefore, we’d recommend only using a handful of these high volume hashtags and mixing them with smaller, specific food hashtags.

#Food #FoodPorn #FoodPhotography #Foodie #Foods #Foodstagram #Foodgasm #Foody #Foodies #FoodLover #FoodBlogger #InstaFood #FoodPics #FoodLovers #EatingForTheInsta #FoodLove #Food52 #FoodPornShare #FoodStyling #FoodBeast #FoodArt #FoodSpotting #FoodBlogFeed #FoodOfTheDay

2. Healthy Food Hashtags

These hashtags are great for reaching those who are looking for yummy inspiration to spice up their diet, boost their clean eating regime, or smuggle in those veggies without the kids noticing.

Another popular food niche on Instagram, there is a huge audience out there looking for healthy food that looks and tastes like junk food, so if you have healthy eating secrets to share to the world, use these hashtags to reach out to your ideal audience:

#CleanEating #HealthyFood #JustEatRealFood #VeganFood #HealthyFoodRecipes #HealthyFoodLover #HealthyFoodEating #HealthyFoodSharing #HealthyFoodChoices #HealthyFoodPost #HealthyFoodies #FoodHealthy #HealthyFoodBlogger #HealthyFoodLove #HealthyFoodWithMe #HealthyFoodTips #HealthyFoodPrep #HealthyFoodie #HealthyFoodGuide #HealthyFoodInspo #HealthyFoodRecipe #HealthyFoodForLife #HealthyFoodDelivery

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3. Brunch Hashtags

The ‘brunch’ craze has hit Instagram by storm! Get in with the trendiest mealtime that has taken over the world with these brunch hashtags to attract all breakfast food enthusiasts:

#Brunch #BrunchParty #BrunchIdeas #BrunchGoals #BrunchBuffet #Brunching #BrunchLover #BrunchAndCake #BrunchTime #BrunchFood #Brunchin #BrunchLife #BrunchVibes #BrunchSoHard #GoForBrunch #LoveToBrunch #BrunchFriends #BrunchTime #BrunchMunch #MorningBrunch

4. Food Truck Hashtags

When we hear food trucks, we automatically think festivals, parties and awesome events. If you have a food truck business or just love that these things exist, share the truck love with these hashtags for more likes:

#FoodTruck #FoodTruckin #FoodTruckFestival #FoodTrucks #FoodTruckStop #FoodTruckers #FoodTruckRally #FoodTruckRodeo #FoodTruckSnash #FoodTruckInspo #FoodTruckNation #FoodTruckFriday #FoodTruckCatering #FoodTruckLife #FoodTruckFood #FoodTrucker #FoodTruckLovers #FoodTruckNight #FoodTruckRoundup #AlwaysFoodTruckin

5. Baking Hashtags

Baking has been a pass time for many avid bakers and sweet lovers for many years. From recipes that have been passed down through generations to jaw dropping cake designs, make your baking photos stand out using these hashtags:

#Baking #BakingPost #BakingVideo #BakingACake #BakingSoda #BakingCooking #KetoBaking #BakingLove #BakingFun #BakingMakesMeHappy #BakingAddiction #BakingGoals #BakingDay #BakingBread #BakingIsFun #BakingClass #BakingHobby #BakingFromScratch #BakingTips #BakingPorn #BakingIsMyTherapy #BakingTime #BakingSchool #HealthyBaking #BakingTools #BakingSeason

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6. Dessert Hashtags

Are you one of those who ask to see the dessert menu before even sitting down in a cafe or restaurant?

We can totally relate. If you’re all about the dessert section and want to reach out to fellow cake addicts, use these fool-proof hashtags for more love:

#Dessert #DessertAble #Desserts #DessertPorn #DessertPic #DessertTable #DessertBar #DessertHeaven #DessertBox #DessertMasters #DessertGram #DessertPics #DessertShots #DessertOfTheDay #DessertStory #DessertTime #DessertArt #DessertCups #DessertLover #DessertsOfInstagram #DessertGoals #DessertIdeas #DessertLove #InstaDesserts #DessertBuffet

7. Mexican Food Hashtags

Arriba! Arriba! From bursting with goodness burritos, overflowing tacos and mouth-watering guac, Mexican food shines on any social media platform.

If your niche is Mexican food, get those taste buds tingling with these hashtags that are guaranteed to get you more followers:

#MexicanFood #MexicanFoodPorn #MexicanFoods #MexicanFoodBlogger #MexicanFoodLovers #MexicanFoodLove #MexicanFoodies #MexicanFoodIsLife #MexicanFoodPics #MexicanFoodAddict #FoodMexican #AuthenticMexicanFood #MexicanFoodRecipes #BestMexicanFood #NewMexicanFood #MexicanFoodTour #MexicanFoodie #MexicanStreetFood #ILoveMexicanFood #HealthyMexicanFood #MexicanFoodRocks #MexicanFoodPhotography

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8. Italian Food Hashtags

Buon Appetito! Cooking and presenting Italian food has been said to be something of an art, a craft, an experience thanks to the love it receives from passionate Italianos.

Give your Italian food photos the love and exposure it deserves with these hashtags:

#ItalianFood #ItalianFoodPorn #ItalianFoodLover #ItalianFoods #ItalianFoodPhotography #ItalianFoodLovers #ItalianFoodBlogger #ItalianFoodStyle #FoodItalian #ItalianFoodDelicacies #ItalianFoodBlog #TopItalianFood #OfficialItalianFood #ItalianFoodLove #ItalianFoodForever #ItalianFoodAndWine #BestItalianFood #AuthenticItalianFood #ItalianFoodAddict #ItalianFoodRecipes

9. Asian Food Hashtags

From the enticing Pad Thai dishes of Thailand to the mouth watering samosas of India, asian cuisine is full of spice, colour and mystery. Tickle your audience’s senses and leave them wanting more with these top asian food cuisine hashtags:

#AsianFood #AsianFoodPorn #AsianFoodLover #AsianFoodPhotography #AsianFoodie #AsianFoodLovers #AsianFoodChannel #AsianFoodStory #AsianFoodBlogger #FoodAsian #AsianFoodBlog #TopAsianFood #AsianFoodNinja #AsianFoodShare #AsianFoodFestival #AsianFoodLove #SouthEastAsianFood  #AsianFoodLove #BestAsianFood #AsianFoodMarket #AsianFoodAddict #AsianFoodRecipes

10. Schedule Hashtags In Advance

By scheduling your posts in advance together with your chosen hashtags, you will save time growing your Instagram account! 

With Hopper HQ you can:

1. Search for the most popular hashtags
2. Add hashtags to your caption
3. Add hashtags to your first comment
4. Schedule your post and first comment in advance
5. Set and forget – Hopper HQ posts automatically for you!

Here is Hopper HQ’s hashtag search and selector in action:

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Final Hashtag Tips

When hashtagging, it’s important not to overload or spam your posts with hashtags that don’t work and could result in you getting shadow-banned.

The trick is to use a few generic and a few niche specific hashtags to give you the best reach – just make sure they are always relevant to the photo, video or story you’ve posted.

Check out our All-In-One Guide To Instagram Hashtags here for more tips!

For more top Instagram hashtags by niche, take a look at our other guides:

Top Photography Hashtags 
Top Travel Hashtags 
Top Fitness & Health Hashtags
Top Fashion Hashtags

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From hashtags overload to grainy and blurry pictures, here are 5 Instagram faux-pas you absolutely need to avoid. So don’t say we didn’t warn you!  

1. Posting at random times

A “throw things at the wall and see what sticks” kind of strategy will not get you far; posting at random times is the best way to lower engagement and stop your following from growing. Nor you should simply upload a picture during the general peak hours of Instagram! Due to the new algorithm changing the traditional chronological order of the Instagram feed, photos are now ordered based upon users likes, the accounts they interacted with most, as well as the best performing posts rather than those that were recently posted.

So how do you choose the best time to post on Instagram?

Lucky for us, the platform launched a hidden feature helping you better calculate YOUR timings and massively boost engagement. It’s called Instagram Analytics, it’s free, and it provides you with essential data for planning and scheduling your posts at the right times.

Head over to our ultimate guide on the “Best Time To Post On Instagram” and see how you can get access to the magic feature!

Using Hopper HQ Analytics you gain access to even more in-depth metrics to avoid posting at times that will get you the least engagement! Sign up for a free 14 day trial to test it out!

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2. Going hashtag crazy

Oh, really? You think your selfie should also be tagged #Cats, #Sky, #AvoToast and #MileyCyrus?

Well, maybe not. Using too many hashtags can make your post look sloppy, desperate, and spammy – so stop embarrassing yourself immediately.

That doesn’t mean you should not take advantage of all 30 hashtags Instagram allows per post! The trick is to use a few highly relevant hashtags in your caption, and then separate other hashtags by hiding them line breaks or in the first comment.

#VSCOcam #beautiful #photoshoot #sunset #love #bloggers #photography #blogging #igersuk #seetoshare #bestoftheday #photooftheday #socialmedia #fashion #style #happiness #coffeenclothes #coffee #girls #friends #bestfriends #weekend

In this way your followers won’t be distracted by plenty of ugly-looking hashtags in your caption, as your comment will show up with only three dots instead of the whole block of text.

 Check out our All-In-One Guide To Instagram Hashtags

3. Being self-obsessed

Take out a piece of paper and mark down your last 10 Instagram posts: who are the photos about? If the answer is mainly yourself (or your products), we’re sorry to say you are experiencing a massive #InstagramFail.

Whether you post tons of promotional posts or a sea of #WokeUpLikeThis selfies, focusing too much on yourself can quickly leave a bad impression on followers and push people away from your channel!

It is perfectly okay to show the great things your brand is offering or being proud of your natural beachy hair, but make sure you keep these kind of posts to a minimum. Your content should instead be entertaining, educational, motivational or funny! Providing value 99% of the time will ensure you attract more followers and keep them coming back for more.

From make-up inspos to awesome tutorials, @wander_beauty ensures to provide strong value to their followers instead of just spamming them with cosmetic discounts and promotions.

4. Sharing low-quality photos

Stop blaming your phone’s camera for those horribly grainy pictures, but most importantly, stop sharing them on your feed! Instagram is all about visuals; so if you post low-quality photos, don’t be surprised when you’ll see your followers count has dropped.

You don’t need an expensive camera to do justice to that outfit. Have a look at our 5 step-guide on “How To Take The Perfect Instagram Photo” to turn your feed into a beautiful art!

If you’re out of ideas for Instagram-worthy pictures, why not finding cool stock photos or give your fans the chance to show off by simply regramming their photos. Start by monitoring the posts people have tagged you in or create a unique hashtag for content submissions; don’t forget to @-mention the original poster when you regram his or her picture.

@fromwhereistand selfeet page and its #fwisfeed buzzy hashtag are a great example of user-generated content!

5. Not engaging with your followers

We’ve said it once, we’ve said it a thousand times, the size of your audience doesn’t matter if no one is paying attention. And if no one is paying attention, it’s probably because you are not doing it either!

Unless you’re David Beckham and have 48 million followers, you can’t always expect fans to strike up the conversation and engage with your content. If you want to build buzz around your channel, you are the one that has to drive it!

Interacting with your audience is essential to maintain a loyal following; listen to what your fans have to say and always respond to their comments and questions. You can also invite them to engage with your posts by turning your caption into a question.

Take it from @royalcaribbeanuk making their fans get nostalgic about Rome 

That’s it !

You now know why people are running away from your Instagram – so make sure you stop doing these 5 #InstaFails and do your best to make your followers stay.

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1. Show off your closet

Whether you’re an obsessive organiser grouping colours together or a messy disaster shedding piles of clothes on the floor, your closet is the next thing to share on Instagram! People are curious; by allowing them personal peeks into your life you are pleasing their inquisitive nature and make them see something that’s not often shared. This is why more and more bloggers are jumping on the trend and share tons of shots of their stylish corner! Just like @collagevintage always does by giving us serious closet envy…

But don’t limit yourself to pictures. The much-talked-about Instagram Stories are also a great way to get more personal with your followers. So why not take a cheeky video tour and show us the whole room? Don’t worry if it’s not the highest quality, the video won’t show up on your feed and it will just disappear after 24 hours.  

2. Explain your outfit

Go beyond just posing in an outfit and tell us something else! Where are you going? What are you doing? But most importantly, WHERE DID YOU BUY THAT CUTE SHOULDER BAG? ?  Whether you’re currently rocking the look or throwing it back to last year, try and make good use of the post’s caption (cheesy quotes such as “Life isn’t perfect but your outfit can be” are totally forbidden). Also remember to tag the brands of your clothes! Driving the viewer to extra information will open the door for more likes and engagement and ultimately grow your followers.

You might then want to save time and use the trending Like To Know It app. If you haven’t heard of it already, the feature allows you to shop all Instagram outfits linked with the #Liketkit hashtag or link just by double-tapping the photo you like! Sign up here to share with fans all the details of your looks: http://liketoknow.it/login

3. The more, the better

Take a creative background, throw in a quirky outfit, and you’re ready for a dream-worthy Instagram shot. Adding extra colour and texture to your photos will give something more for the eye to catch and ensures your pics don’t go ignored! This doesn’t mean you’re allowed to post tons of pictures at the gym; unless you’re working out with Ronaldo or a Kardashian, nobody cares.

We’re thinking more about cute frameworks and stylish looks, all caught in a candid moment that’ll make your followers blow away! How to do that? Well, easy – just head to the jungle with @sincerelyjules…

Just joking. Bali might be the ideal landscape for your feed, but trust us – even a railway station would do the trick! @Irinahp’s conquering followers with creative boomerangs that turn everyday moments into something fun and unexpected. Have a look at the other videos and be ready to fall in love with her feed (we did) !

Un post condiviso da Irina (@irinahp) in data: 18 Dic 2016 alle ore 00:51 PST

4. Twinning is winning

We know what you’re thinking: showing up in the same look as someone else is a terrible fashion faux-pas. Well, not for Instagram! From matchy best friends to copycat couples, Twinning is officially a thing and it’s taking over the platform. The idea isn’t to look like identically-dressed twin 5 years old – mastering a Twinning means doubling down the same outfit but still wearing it in a slightly different way!

Take something that is similar in structure, style or colour. Or maybe an identical bag, but two different dresses. @twiceblessed_ are queens of the trend and a great inspiration! With more than 2000 matchy looks ideas, the super stylish twins are amassing followers everyday.

Seeing double ain’t no trouble, when your BFF is your best accessory ?

5. Outfits slideshow

One post, 3 different outfits. So much love for the new Instagram Albums! As you all know, the carousel feature lets you upload up to 10 photos and videos in one single post; just what you need to style your new statement piece different ways and ask your followers what they like!

So there you have it, the top 5 fashion trends taking over Instagram! Then what are you waiting for? Pick up your phone and get gramming – just try to resist the urge to double-tap your screen.

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Between the outfit #inspo posts, ultra-glam makeup looks and pool parties with giant swan floats, it comes as no surprise: women dominate the territory. But how big is the male-female gap and what impact does it have on levels of engagement ?

What we found was that, on average, female Instagram users get five times the number of likes than male users – 578 compared to 117. Posts by female users also got a third more comments on average than posts by men – 170 compared to 113.

That’s not all! Looking at our user data from the last two years, we also discovered that men are 10 times more likely to like and/or comment on female users’ posts than those of other men.  Of the likes and comments on content posted by men, only 13% were from other male users.

Mike Bandar, co-founder of Hopper said:

“It’s no surprise that on a visual platform like Instagram, men and women are drawn to the most beautiful and aesthetically-appealing content. What is surprising, is just how much more popular female users are compared to men.

“Instagram has always been a predominantly female platform, but these findings show just how tough it is out there for male-focused brands and influencers to build followings and reach audiences. It’s not all doom and gloom though, insights like this are an asset that can help users create content that will best connect with their audiences. It’s not just about great photos, regular posts and the right hashtags – and our savvy users recognise this and make it work to their advantage.”

After breaking things down, we identified the top types of content for both female and male users, and rounded up a list of our favourite Instagrammers!

Female Instagram users

1. Make-up

      2. Fitness/Motivation

      3. Clothing (#OOTD)

4. Celebrity

      5. Travel

      6. Friends and family

      7. Lingerie

       8. Food/Recipes

      9. Memes

      10. Animals

Male Instagram users

1. Sports

      2. Fitness/Motivation

      3. Lingerie/Glamour models

      4. Bikini/Beach selfies

      5. Memes

      6. Gaming

      7. Friends and family

      8. Celebrity

      9. Clothing

      10. Cars

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Creating a consistent flow of engaging content for social media is a challenge! It can sometimes feel like you’ve hit a dead end for Instagram post ideas, or that your profile is getting repetitive. This becomes even harder once you have a feed theme or colour palette, as you’re restricted by the aesthetic of your content! It’s something social media and marketing managers will be used to the world over: the modern age writers’ block.

That’s why we’ve put together 7 content suggestions and real-life examples that you can take, and make your own! Say goodbye to the same old posts and hello to a whole lot of #InstaInspo

#1 Use social media holidays for Instagram post ideas

One of the simplest solutions when struggling for Instagram post ideas is to plan campaigns around upcoming social media holidays and events that will be getting a lot of traffic on a specific day (because everybody should get involved with #NationalPetDay).

These trending hashtags are typically in 3 categories:

• Commemorative Days i.e #EarthDay, #WorldBeardDay, #WorldVeganDay
• Current Affairs i.e #Superbowl, #BlackFriday, #USElections
• Instagram Trends i.e #MondayMotivation, #WCW, #ThrowbackThursday

The commemorative days, or ‘social media holidays’ as we call them here, is where there’s the most potential for brands, influencers, and creatives to get Instagram post ideas.

Regardless of industry or audience demographic, there are social media holidays for everyone, and some of the less obvious ones allow brands to get creative and think outside the box. Naturally a cafe will be posting on #InternationalCoffeeDay, but so might a shop who sells mugs, or even a B2B company celebrating their office caffeine! Just from searching that hashtag on Instagram, here are some of the unlikely posts I found from last year:

Tech and fashion giants utilised the trending hashtag to come up with new Instagram post ideas! This shows how you can get a slice of the traffic on most social media holidays, despite their relevance to your business.

Coming up with Instagram post ideas around social media holidays increases your reach, as so many people are using and browsing the same hashtag. It also allows you to be organised and plan in advance, schedule posts and save any rushed last minute content. So if you’re ever struggling for Instagram inspiration, look at the month’s upcoming trends and see how your brand can think of Instagram post ideas around those topics!

Calling all social media managers!

Bookmark our free 2019 Social Media Holiday Calendar to refer to throughout the year, and never miss an Instagram content opportunity again:

#2 Go behind-the-scenes

As humans we are naturally curious, and enjoy getting to know the people and clockwork behind a brand. If you’re trying to think of Instagram post ideas, or are realising you can’t maintain the high-cost product shots and don’t want to compromise, why not break the fourth wall and let your audience in!

Shoot some content that shows something personal about your team, business, and company culture. Whether it’s behind-the-scenes preparation for an upcoming event, a sneak peak into your creative process, or just a snap of your colleague drinking from a funny mug, it will certainly give your followers the chance to see who you are or what your brand is truly about.

So if you’re feeling uninspired for Instagram post ideas, consider a series of photos or videos you could produce that tells the stories of the people in your company and how you work! This kind of content will connect with your audience and is likely to grow your community on Instagram.

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#3 User-generated content

If you’re out of Instagram post ideas, give your audience the chance to step up to the plate and repost their photos! Not only does user-generated content help with what to post Instagram, it also creates and fosters a sense of community with your audience and customers. UGC is one of the most effective content sources on social media today today, receiving up to 70% more engagement as a result of being more authentic than branded content.

In order to successfully use UGC on Instagram, you need to encourage your audience to post photos of your brand. Create a unique community hashtag for content submissions, such as River Island’s #ImWearingRI (pictured below) and monitor the hashtag as well as any posts you get tagged in. Put it in your bio on your profile with a compelling call to action to ‘tag to be featured’ or something similar!

Make sure you always ask permission before re-posting somebody else’s content. It’s not only polite and legally necessary, but it’s a great opportunity to start genuine conversations with your customers! Drop a comment on the post or send them a direct message — or if you’re Starbucks, do both (see below).

UGC has so many benefits for growing your account, particularly if you’re running low on Instagram post ideas! If you have a collection of photos your customers have taken, you can turn to them whenever you need some fresh content. You can bet the person whose photo it is will comment and share with their friends too, so naturally UGC will increase your reach. Wins all round!

Read more about UGC and other types of content in this guide: 

 How To Produce Epic Instagram Content For Your Business

#4 Time for a quote

A simple Instagram post idea is to create text-based images that complement your feed. Regardless of industry and audience, a quote or meme is a great way to convey information and emotion to your followers and boost engagement. Rather than scraping the barrel for Instagram post ideas or resorting to posting repetitive images, use a quote post to break up your feed and give something different to your audience.

The possibilities are endless with text posts! They could be humorous, informative, emotive, or simply some nice looking typography, and the best part is that any brand can use this Instagram post idea and make it relevant to their audience. Check out the examples below!

Wordswag, PicLab, Phonto are only some of the many apps you can use to create your own quote image. Or try templates on Canva, Venngage or PicMonkey if you prefer to get creative on your desktop!

#5 Host an Instagram contest

This requires a bit more planning and promotion than our other suggestions – but trust me – the payoffs can be huge! When thinking of Instagram post ideas, a good way of mixing up your feed is by hosting a contest on your profile. Contests and giveaways are one of the most effective tactics to quickly increase engagement and grow your audience. The post will naturally receive more engagement than normal as there’s an incentive to like and comment, and your audience will tag their friends thereby increasing the reach of your post (and contest!). 

In order to pull off a successful Instagram contest, make sure you have an appropriate prize ready, provide clear steps to enter for participants, set a deadline and decide how you’ll select the winner! 

For a step by step guide to running an Instagram giveaway, check out:

 How To Run An Instagram Contest: A 5 Step Guide 

#6 Pets of Instagram

Instagram loves pets. Pets love Instagram. When brainstorming Instagram post ideas, if you reach a dead end don’t be afraid to think outside box for a different way to get your message across. Using animals in your posts is a guaranteed way of increasing engagement, with one study finding an 295% increase in comments on content featuring pets posted by a brand.

The best thing about incorporating pets into your marketing campaigns is that they are effective across all industries and audiences. It also shows the human and loveable side of a brand, similar to the behind-the-scenes approach. So next time you’re feeling low on Instagram post ideas, put your furry friends in the spotlight and watch your engagement soar!

(Disclaimer: other animals are equally effective, I’m just a dog person)

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#7 Foodporn

One of the few things that unites the whole world is food. We all need to eat. Photos and videos of food perform so well on Instagram because the target market is everyone! If your Instagram post ideas hit a wall, think of some food content you could create as a mouth-watering filler in your feed.

The best thing about using food as an Instagram post idea, is there are so many ways to do it. You could plan to publish a food post on a social media holiday like we spoke about in tip #1, or repost a local eatery or customer’s photo to help build community! Check out our best food hashtags guide for more inspiration.

Happy posting

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The post 7 Instagram Post Ideas: The Killer Content That Works! appeared first on Hopper HQ.

Rejoice ! Hopper wants to take care of your beauty game and have rounded up the best brands that are taking over the platform. Curious?

Well hide your wallet, scroll down, and get your fingers ready for a lot of double-tapping!

1. Zoella Beauty (@zoellabeauty)

Launched in 2014 by the beauty enthusiast and writer Zoe Sugg, the amazing page is full of yummy doughnuts and sweet pink sneak peeks, and it feels as light and natural as its products! Today the brand has 1 million followers and is available worldwide at Superdrug, Feelunique and many other stores.

That’s not all! Zoella is currently giving away a set of lovely signed beauty pieces, and you’re still in time to enter the contest – what are you waiting for?

As you can see, Zoella is a great example of  a gorgeously curated feed!  By using the same color palette in all her posts, Zoe is giving the page a distinct aesthetic that really makes it stand out. Remember, users are more likely to act if they can easily recognise your brand!

Little tip: stick to bright white backgrounds and add a pop of color; or try desaturating your photos and play around with two or three color combinations to repeat in your posts.

2. Shu Uemura (@shuuemura)

Never run out of ideas for your next quirky eyelook! Shu’s channel is home to the best make-up inspiration and colours experiment. Starting with its founder showing his talent as a make-up artist for hollywood films, the Japanese brand is now represented in 18 countries and in over 320 points of purchase. Don’t forget to feature them in your photos for a chance to be on their page!

Shu put emphasis on high quality images that are more likely to capture attention. By taking detailed model head shots and showing off their products in different and interesting ways, they also encourage and inspire followers to create their own makeup look and feature them on their pages. What better way to increase brand’s interaction!

3. BellaOggi Italia (@bellaoggiitaliaofficial)

This Instagram feed should come with a warning label, because every snap will make you want to buy everything! “The pleasure to be Bella (beautiful), in just a few steps”, this is the Italian brand’s motto that is capturing more and more followers every day! Have a look at their page – although you may be filled with the desire to repaint your nails or change your night out makeup every time one of their pictures pop up.

Through some well-written captions, Bellaoggi stays clear on what they’re selling, giving their followers all the information needed about the products. They also run regular creative contests, which as we said in our “ How To Run An Instagram Contest” guide, is one of the most effective tactics to increase engagement and grow your audience!

4. Hairapeutix (@hairapeutix)

Looking for a brand that gives you makeup, nails and serious hair goals all day everyday? Hairapeutix is one of the only brands that specialise exclusively in hair extension care as well as treatments to prevent natural hair’s breakage and dryness. Once you’re a follower, you’ll get more blue hair, glitter lipstick and equally blue cake pops than you could ever possibly imagined.

Once again, see that the feed’s predominant colour is blue, and every post seems perfectly matched to the one before it, after it, above it, below it…! With makeup inspos, mermaid hair goals and pretty nails snaps, Hairapeutix also makes sure to provide strong value to its customers, instead of spamming followers with self-promotional posts and only pushing for the sale.

5. Pepper Ink Tattoo (@pepperinktattoo)

Who doesn’t love a temporary tattoo! You might not be ready to paint your lips bright blue, but a black and white rose on the shoulder can be a cheeky addition to your (vintage) outfit. From colourful inked arms to great motivational quotes, The Australian brand PepperInk is steadily killing it on Instagram! Want to know more ? They’re shipping worldwide! So head over their page immediately and get your hands on your favourite tattoo!

How are they growing so quickly? We don’t know much about their magic skills, but one thing is sure: their hashtag game is one to follow! Start by collecting relevant hashtags that your brand could use, and divide them from the rest of your caption by hiding them beneath dots and line breaks in a second comment.

6. Lip Monthly (@lipmonthly)

Take your beauty obsession to the next level with Lip Monthly’s Instagram account. Carrying everything from Lip sticks and glosses to Lip balms and stains , the brand is known for its unique bags filled with 5 new and customizable full-sized products delivered to its customers EVERY month. Follow their clean and flirty feed for a daily dose of playful product snaps and totally life-changing beauty hacks!

Besides the amazing grid, what really grabbed our attention are their stylish illustrations that give a touch of creativity to the feed. Not to take anything away from those few behind-the-scenes glimpses, which are always a great way of getting more personal with your audience and humanise a business!

7. Lavaa Lashes (@lavaalashes)

Last but definitely not least, Lavaa Lashes are a must-follow for any beauty babe. We’re talking envy-inducing eyelashes and perfect smokey eyes that’ll get you itching to try something new! Lavaa Exclusive 3D lashes last up to 30 wears, and for every product purchased the brand donate $1 to the Breast Cancer Research Foundation. 

Wondering how they got so many followers? The feed is an inspiring look book of how customers stylize the eyelashes. Reposting Instagram content to show how users are wearing your products can encourage new customers to buy and ensures your account never goes idle!

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If you thought a single tap on “Valencia” would do the trick, think again, as there is much more than just filters in those freshly wrapped flowers’ snaps.

So what are we waiting for? Let’s explore this envy-inducing world from behind the scenes: here is everything you need to know to nail a stylish perfect shot!

1. Camera basics

Whether in portrait or landscape mode, we recommend holding your phone as flat as possible. You want to try matching the height of the subject (#OutfitsFromAbove excepted), such as lying on the ground to snap a picture of your new favourite shoes!

Another way to quickly improve your photo skills is to turn on the camera’s gridlines; your viewfinder will be divided into 9 even squares, based on the so-called “Rule of Thirds”. Sounds too complex? Don’t worry, it’s actually much easier than you think. The photography theory suggests that if you place the important elements of an image along the lines or intersections, you’ll end up with more balanced and interesting pictures. Why not give it a go!

But if you feel like your coffee still doesn’t look cool enough, get close to it! Nothing screams “my mum shot this” more than a grainy picture of something that’s half a mile away from the camera.  So don’t zoom in using your phone as it would just decrease the image quality!

2. Composition

Sorry to break this to you, but those artfully placed arrangements of clothes and magazines, messy sheets and casual pineapples don’t just happen to look pretty on their own. It’s not only about shooting, you must set the right scene!

To balance or not to balance

If you place an object off center (as you would using the Rule of Thirds), the rest of the picture will obviously stay empty. Try and fill the space with other elements for a more balanced picture but feel free to leave it as it is if your Miu Mius want to hog all the attention.

Sometimes it’s also good to break the rules! Place your sunnies at the center of the photo and play with symmetry for an eye-catching composition. Remember to use those grid lines from tips #1 to align everything perfectly!

Choose an appropriate background

Make sure the main element of the picture doesn’t get lost due to a distracting background. Unless you’re doing a feet selfie on a beautiful floor, it might be better to have a simple and basic backdrop that makes your subject stand out. Marble and wooden tables are a crowd favourite!

Mind the style

Give the scene a theme and try to keep harmony between colours. Pick a bag, complete with matching accessories here and there or add some flowers for a pop of colour – everyone will want to know where it’s from.

And don’t forget to watch the proportions! Balance out larger items with very small ones or fill your frame with a repetitive pattern; creativity is always welcomed.

(So why not place your shoes on a table setting?)

3. Outfit of the day (no photographer boyfriend needed)

We’ve all been there: you’re really feeling stylish, but no one’s there to snap your outfit. Do not panic – not every #OOTD selfie needs to be taken at arm’s length!

Find a cool mirror (and clean it), use a bright light that’s not too harsh, and create angles to elongate your figure. Remember to check everything is neat before snapping – you don’t want other people to see your penguin slippers.

Bad hair day? Just go for the taken-from-above shot. Some see two legs and a watch, we see a cheeky way to show off your style. Very simple: stick your arm out, tilt the phone toward your body, and snap.

4. Best time to shoot

You might have the most incredible oversize jacket or yummiest breakfast smoothie, but without the right lighting your photo will be far less great. Whether you like playing with shades, backlight or direct sun, there is one type of light that rules above all others – the Golden Light.

It’s soft, warm, and will add more dimension to your scene – the best time to shoot is during the first hour of light after sunrise, and the last hour of light before sunset.

So get yourself out of bed a bit earlier, and give your followers all the more reason to double-tap your photos!

5. Editing

Whether you’ve managed to find the perfect light or not, editing is the final crucial step – a filter here, a filter there, and bam! Your shot is ready to go on Instagram.

Umm…no, that’s not really how it works.

Using too many filters will make your #ThrowbackThursday looks more 1900s than 2010s, and turn your selfie into a comic cartoon.

But that isn’t to say snaps need to go unedited; it just requires a bit more effort than you think. There is brightness involved, contrast levels to be played with, colour saturation to adjust, and at least three different apps to download.

VSCO Cam

A sleek and popular app that acts like a professional studio. Get rid of the annoying blemish on your face or that fly away hair –  it’s super easy to use and does all the work for you!

Snapseed

Besides the basic tools, Snapseed also allows you to edit parts of the photo that need colour correction, instead of changing the whole picture. It’s a must if you didn’t get to shoot in the golden hour!

Facetune

Calling all selfie addicted! Facetune lets you photoshop face and hair to perfection and its whitening tool is ideal to transform even the yellowest background.

So what are you waiting for?

Pick up your phone immediately as you’re now more than ready to share that new maxi coat with the world!

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That’s the enticing play of an Instagram contest, one of the most effective tactics to quickly increase engagement and grow your audience. From selfie competitions to superb giveaways, there are endless ways to plan the perfect Instagram contest.

Not sure where to start? Keep scrolling.

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1. Create an entry method

It is important to define what it will take for your audience to enter the Instagram contest, therefore clearly outlining the entry requirements in your post. Choose between different contest types and feel free to get creative!

Like-to-win / Comment-to-win / Tag-to-win contests
Very simple. A like-to-win contest is one that asks users to like a photo you have posted (and your page) for a chance to win a prize; a comment-to-win contest will also want them to reply to your post; and a tag-to-win contest will incentivise your followers to lead their friends to your page by tagging them in your picture.

Photo Challenge contests – User-Generated Content (UGC)
To enter a photo challenge contest, fans must share a photo on their personal account via feed or Story based on a theme that you selected (and a specific hashtag which we’ll help you choose later). This is ideal to boost an engaged Instagram community and get your name out there!

2. Define a clear theme

If you’re feeling creative and opted for a UGC-based Instagram contest, it’s now time to pick a theme! You might want to choose something that aligns with your market and your niche interests, but don’t hesitate to step on upcoming holidays, current seasons or any other popular trend.

 Want the weekly social media trends sent straight to your inbox?

Let us inspire you with some examples!

 Selfies are always a good idea

Jump on the selfie bandwagon and give your audience the opportunity to share their favourite self-portrait! Whether you ask them to feature your brand or just strike a crazy pose in the mirror, this is a great way to generate a successful buzz competition.

@schwarzkopf invited fans to show off their freshest hairstyle for a chance to be the face of the next campaign and win free products! Needless to say, the Instagram contest went VIRAL.

 Introduce your products

If dirty mirrors and kissy faces are not your thing, skip the selfie game and try a different way. Just encourage people to pick their favourite product from your catalogue as a prize they would like to receive, and ask them to reply with a comment to your post and/or share the picture on their own channels.

Swim and fitness wear brand @Albionfit are king in this type of Instagram contest. Here they asked entrants to follow their account, choose one of these four swimsuits as their prize, and tag a friend on the picture. What better way to grow your followers than getting them all so close to the point of purchase?

 Take inspiration from Weekend Hashtag Projects

We mentioned it already in our Ultimate Guide To Grow Your Fashion Instagram, the Weekend Hashtag Project is a series of designated themes and hashtags chosen by the Instagram Community. Packed with tons of creative contest themes, the weekly challenge is sure to give you great ideas!

#Magic, #EyeTricks, #LightAndShadows, #ThisIsHome, take the subject you feel will most likely boost users’ imagination, and turn it into a massive photography competition. But remember to make up your OWN hashtag, so that only people actually intentioned to enter the contest will use it (and here we get to the next point).

3. Find the perfect hashtag

A sea of hashtags is being created every day, coming up with a unique one can sometimes be tricky. Keep calm and bear in mind the following rules if you don’t want to commit any hashtag faux pas!

• Short and catchy – long hashtags can be tough to remember and won’t grab much attention. Keep it simple, and create something that sticks in people’s minds.
• Relevant to your brand/theme – whether you want to associate the contest to your brand or a general theme, make sure to incorporate the right keyword in your hashtag!
• Rare and original – how many Instagrammers are already using your tag for other purposes? If more than 3, head back to the drawing board. An Instagram contest named #suncream is not specific enough; make your hashtag special, so that pictures unrelated to the contest won’t be included.

 Check out our All-In-One Guide To Instagram Hashtags for more tips

4. Choose an appropriate prize

Rewarding people with a prize matching the entry action is essential. But don’t forget that the main point of the Instagram contest is attracting more followers: you must offer something relevant to your business and your target audience’s interests.

If you own a music shop, don’t give away a hand mixer; people will just be entering to win the award and not because they would ever be concerned with your channel!

Little hint: it might be worth to feature the award in your picture, just to make everything more tempting.

5. Spread the word like crazy

Once the plan is done, you must think of a promotion strategy. No one will enter your Instagram contest unless they know about it!

When sharing the promotion photo on your channel, try to use a high-quality and catchy picture. Adding the word “Giveaway” or the actual contest hashtag into your image may also help to capture followers and generate more submissions; just like the American fashion brand @Nastygal have done for their cracking #TruthOrDare competition!

Also check that your post includes all of the following:

• The entry rules to the contest
• The hashtag to use in the post
• The timeframe to enter the contest
• The date of the winner announcement
  

If your Instagram contest lasts for a long time, it’s important to keep it active and remind your followers what they could win. Unless you’re Ben & Jerry’s and give away free ice-cream, not every user will scroll through your past posts in search of a contest; so make sure to post reminders and keep participants informed throughout the period!

And finally, just because it’s happening on Instagram, doesn’t mean it has to stay on Instagram. Post your contest on Facebook, blog about it, tweet the link, or use a Hello Bar on your website! In short, share it EVERYWHERE.

Ready to run your own contest? 

Then don’t waste any more time; put our tips into practice and let us know how it goes!

The post How To Run An Instagram Contest – A 5 Step Guide appeared first on Hopper HQ.

Instagram is a haven for fashionistas looking for outfit inspiration and trends, as well as brands and influencers to promote new styles and pieces.

You can increase your reach and engagement tenfold by using the right hashtags. This list of fashion hashtags is therefore a must for every blogger and brand in the fashion industry…

Need to revisit your entire hashtag strategy? Check out our All-In-One Guide To Instagram Hashtags 

Contents:

1. Most Popular Fashion Hashtags
2. Outfit Hashtags
3. Men’s Fashion Hashtags
4. Swimwear Hashtags
5. Handbag Hashtags
6. Shoe Hashtags
7. Jewellery Hashtags
8. Streetwear Hashtags
9. Fashion Week Hashtags
10. Schedule Hashtags in Advance

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1. Most Popular Fashion Hashtags

Here’s a summary of some of the most popular fashion hashtags on Instagram you’ll be familiar with seeing…

These are all highly popular hashtags with millions of posts, so we’d recommend using a few of the most relevant, and mixing them up with more specific smaller volume hashtags.

#Fashion #OOTD #Style #InstaFashion #Vintage #FashionBlogger #Fashionista #StreetStyle #Stylish #MensFashion #WomensFashion #InstaStyle #LookBook #WhatIWore #FashionDiaries #StyleInspo #FashionBlogger #LookBook #WIWT #FashionWeek #FashionStyle #StyleBlog #Blog #StyleBlogger #StreetFashion #OutfitOfTheDay

2. Outfit Hashtags

OOTD (outfit of the day) has been a theme on Instagram for years, so it’s no shock it tops the fashion hashtag charts! However, there are plenty of fashion hashtags you can use specifically to show off an outfit on Instagram:

#OOTD #OOTDfashion #DailyLook #InstaOOTD #WIW #WIWT #LookBook #OutfitPost #OutfitGoals #TodayImWearing #MeToday #OutfitOfTheDay #TodaysOutfit #OOTDShare #MyLook #CurrentlyWearing #MyLookToday #InMyCloset #LookOfTheDay #OutfitIdeas4You #OutfitLook #Inspofashion #InspiringOutfit #OOTDinspo #OutfitGrid

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3. Men’s Fashion Hashtags

The male fashion industry has just as much to play for on Instagram, with stylish male models, influencers and bloggers sharing their street style and latest looks. Here are the top men’s fashion hashtags:

#MensFashion #MensStyle #MenWithStyle #Menswear #StreetStyleGuys #GuyFashion #StyleForGuys #MaleStreetwear #MensFashionTeam #MensFashionairy #MenAboutFashion #OOTDMenStyle #MensFashionApparel #MensFashionTrends #MensStylePage #MenOOTD #ClassyDapper #BestOfMenStyle #DapperMan #MensFashionFix

4. Swimwear Hashtags

A huge industry on Instagram, swimwear dominates travel bloggers’ feeds all year round. If you’re posting swimwear photos on Instagram, use specific swimwear hashtags to increase your reach

#Swimwear #Swimsuit #SwimwearFashion #Bikini #BeachWear #BathingSuit #TwoPieceSwimsuit #BikiniLove #BikiniStyle #BikiniLife #BikiniSeason #BeachBabe #LifeIsBetterInABikini #LuxurySwimwear #SwimStyle #FashionSwimwear #SwimwearBrand #SwimsuitSeason #SwimsuitsForAll #SummerSwim

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5. Shoe Hashtags

We all know a shoe addict (if you don’t it means it’s you). Instagram is the platform for sharing photos and videos of new trainers, heels and sandals. Make your post stand out by using these top hashtags:

Remember to include hashtags stating the brand name i.e #NikeKicks or #LoboutinHeels — the important thing with hashtags is to be as relevant and specific as possible.

#ShoeAddict #InstaShoes #ShoeLover #Shoestagram #Shoeaholic #ShoeAddiction #ShoeGame #ShoeGram #ShoesOfTheDay #ShoeSelfie #ShoesOfInstagram #FootwearFashion #ShoeSwag #ShoeLoveIsTrueLove #ILoveShoes#Instaheels #ShoePorn #Sneakerhead #KicksOnFire #Kickstagram #Sneakerfiles #TodaysKicks #Solenation #ShoutMySneakz #Crepslocker #KicksOfTheDay 

6. Handbag Hashtags

Got a new bag that you just have to share on Instagram? Make sure you use the top hashtags so fellow bag-lovers will find your post!

#Handbag #BagFashion #HandbagLover #HandbagAddict #BagCollection #PurseLove #HandbagStyle #LadiesHandbags #LeatherHandbag #BagsOfInstagram #BagsAndPurses #BagShopping #UniqueBags #VintageBags #ShoulderBags #ToteBag #PurseAddict #BOTD #CrossBags #PurseSwag

7. Jewellery Hashtags

On the topic of accessories, jewellery also has its own world on Instagram! Fashion lovers are always looking for additional ways to express their style and jewellery offers just that. Use these jewellery hashtags when posting your bling on Instagram:

#JewelleryGram #InstaJewel #JewelleryDesign #FashionJewellery #InstaJewellery #JewelleryOfTheDay #StatementJewellery #JewelleryLove #JewelleryTrends #BodyJewellery #JewelleryBox #JewelleryLovers #EarringsOfTheDay #EarringStyle #EarParty #EarringSwag #BraceletStacks #BraceletOfTheDay #Bracelet #NecklaceLover #NecklaceFashion #RingStack #RingAddict #ShowMeYourRings 

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8. Streetwear Hashtags

Street style is a huge niche on Instagram, particularly on Stories! People care about who is wearing what and look for inspiration for urban streetwear on the app. Use these streetwear hashtags specifically for any urban shots or stylish people out and about:

#StreetStyle #StreetwearFashion #StreetFashion #StreetLook #UrbanStyle #PauseShots #BestOfStreetwear #StreetwearAddicted #AllStreetwear#StreetwearSource #UrbanOutfit #StreetwearStyle #UrbanWear #StreetwearCulture #DailyStreetLooks #StyleBlogger #StreetwearCentral

8. Fashion Week Hashtags

Every year the fashion capitals of the world host week long festivities in their cities. New York, London, Milan, Paris you name it! Instagram activity amongst fashion lovers ramps up during this time due to all the models, brands, and visitors posting about fashion week. Join the conversation using these hashtags:

#FashionWeek #FashionWeekStyle #ParisFashionWeek #PFW #NewYorkFashionWeek #NFW #NYCFashion #MilamFashionWeek #MFW #ModaMilano #MilanFashion #LondonFashionWeek #LFW #FashionArchives #AnnaParisChic #Vogue #Runway #FashionMag #RunwayModel #RunwayStyle #RunwayFashion #EmergingDesigners #FashionDesigners

Hashtag Tips

When hashtagging, it’s important not to overload or spam your posts with hashtags that don’t work and could result in you getting shadow-banned.

The trick is to use a few generic and a few niche specific hashtags to give you the best reach – just make sure they are always relevant to the photo, video or story you’ve posted.

Check out our All-In-One Guide To Instagram Hashtags here for more tips!

For more top Instagram hashtags by niche, take a look at our other guides:

Top Photography Hashtags 
Top Food Hashtags 
Top Fitness & Health Hashtags

Schedule Hashtags In Advance

By scheduling your posts in advance together with your chosen hashtags, you will save time growing your Instagram account! 

With Hopper HQ you can:

1. Search for the most popular hashtags
2. Add hashtags to your caption
3. Add hashtags to your first comment
4. Schedule your post and first comment in advance
5. Set and forget – Hopper HQ posts automatically for you!

Here is Hopper HQ’s hashtag search and selector in action:

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