Keeping a consistent social media presence is no easy task, especially when having to find new creative ideas for your posts. We’ve all been there, spending precious time looking for free Canva social media templates to steal and speed up the creation process.

This is why we’ve built these 17 social media post templates that you can use for your brand. Matched with a social media scheduling tool like Hopper HQ, you can ensure that your audience will see a little bit of you every week.

What type of Canva social media templates are included?

In this pack of Canva social media templates, you will find content for:

Testimonials:

These templates are designed to help highlight your customers’ experiences and feedback in a visually appealing way. build trust and credibility among your followers by showcasing real-life endorsements and positive reviews!

Promotions or sales:

Use these templates to announce special deals, limited-time offers, or exclusive discounts. They are specially designed to draw your audience’s attention to your promotional campaigns, ensuring that they won’t be missed.

Engaging questions:

Engaging with your audience is crucial no matter the industry or brand. These templates are designed to pose questions to help stimulate interactions and discussions. Use these posts to solicit feedback, preferences, or opinions from followers, making them feel involved and valued.

Informational posts:

Informational templates can be used to educate or inform your audience about relevant topics or things they may not know about. These could include “how-to” guides, tips, facts, or news updates related to your niche. The design of these templates are clean, easy-to-read layouts that help in breaking down complex information into digestible visuals.

Who are these templates for?

Business owners:

Business owners constantly seek ways to streamline operations and save time doing so. By using social media templates, you can cut out the creation process and only do some quick edits. It also helps them boost brand visibility, and engage more effectively with their target audience. Utilizing Canva social media templates offers several compelling advantages that can significantly benefit their business.

Social media managers:

Social media managers often handle multiple platforms and must maintain a constant flow of posts that are consistent with the Brand. By using these Canvas templates, it simplifies the content creation process, enabling you to quickly produce and schedule high-quality posts. These templates are especially great for social media managers who don’t have much experience in creating visuals but still want an amazing social presence.

Steal our Canva social media templates

Create a copy of our Canava templates and start streamlining your content creation. Whenever you’re loaded with work and have no time for creating posts, you’ll always have these trusty templates to fall back on!

Consider trying out Hopper HQ for free and experience the power of combining ready made template with a social media scheduler. Keeping you consistent, present and on brand!

The post 17 Canva Social Media Templates You Can Steal appeared first on Hopper HQ.

A social media calendar acts as a roadmap for content creation and publication across various platforms. It enables businesses to plan their posts, ensuring a consistent and engaging presence that resonates with their target audience. 

By using a social media calendar, companies can:

• Streamline their marketing efforts 
• Save valuable time
• Effectively measure the impact of campaigns

How to use this Google Sheets Social Media Calendar Template

Use this quick video tutorial to help guide you through the social media calendar template for Google Sheets. 

The spreadsheet is divided into 12 sheets, each representing a different month of the year. In each sheet you’ll see the following columns: 

Why should you use this social media calendar template?

Plan posts up to a year in advance

This spreadsheet offers businesses a dynamic and flexible framework for organizing their digital marketing efforts up to a year in advance.

With a template structured around months and weeks, companies can gain a better forecast of their entire social media strategy, making it easier to spot opportunities for creating cohesive and thematic content that aligns with seasonal trends, holidays, and significant company milestones.

Leverage the integrated grid planner

The Instagram grid planner in the spreadsheet is a game-changer for businesses looking to elevate their Instagram feed.

This template is specifically designed to help users visually organize their posts before scheduling them. Ensuring that the overall aesthetic and thematic coherence of the Instagram profile is maintained and following brand guidelines. 

Use it to bulk upload your posts

The spreadsheet is purposely formatted to facilitate the process of scheduling and publishing social media content, particularly when bulk uploading to a social media management tool. 

So, in case you want to bulk upload your content using CSV, why not try Hopper HQ for free?  

Alternative to this Google Sheet Template

For businesses seeking a more integrated and dynamic approach to social media management, Hopper HQ offers a compelling alternative to the traditional and manual Google Sheets templates.

Hopper HQ’s platform is specifically designed to cater to the needs of today’s social media managers and small businesses. It provides a comprehensive suite of tools that streamline content planning, scheduling, and analytics across multiple channels. At the heart of Hopper HQ is its dynamic social media calendar, and visual grid planner, available to aid all users in keeping consistent and not stray away from their business goals. 

With Hopper HQ you can centralize your entire content strategy across all platforms in just one place, or focus on a single channel for more detailed planning. 

This flexibility ensures that businesses can tailor their approach to meet their specific goals, whether that’s maintaining a consistent brand voice across the board or targeting specific audiences on a particular platform.

4 Tips to successfully use a social media calendar

Successfully leveraging a social media calendar requires more than just filling in dates with content ideas. Here are five essential ways to ensure you make the most out of your social media calendar and strategy:

Plan your posts in Advance

By doing so, you can ensure that your social media efforts are aligned with your overall business goals, key dates, and promotional periods. This allows for the creation of more thoughtful, high-quality content that resonates with your audience, rather than rushing to publish last-minute posts.

Stick to the calendar

Once your social media calendar is set, it’s important to stick to it as closely as possible. Consistency is key to building an engaged audience and boosting your brand’s visibility on social media platforms. Adhering to your calendar helps maintain a steady flow of content, which is crucial for keeping your audience interested and engaged. Of course, flexibility is also important for accommodating timely posts or reacting to unforeseen events, but these should be the exception rather than the rule.

Use a scheduling tool

A scheduling tool like Hopper HQ can significantly automate your social media management process. With Hopper HQ, you can schedule posts across multiple platforms from a single dashboard, saving you time and ensuring that your content is published at the optimal time for engagement. The ability to bulk upload posts using a CSV file further enhances efficiency.  You can even use this template if formatted correctly! 

Keep track of analytics

Monitoring the performance of your posts helps you understand what type of content resonates most with your audience, which platforms are most effective for your brand, and what times yield the highest engagement. This data is invaluable for when you create your next social media calendar, or to help optimize the following months to come.  

The post Easy Social Media Calendar Template for Google Sheets appeared first on Hopper HQ.

YouTube, with its staggering 2.7 billion logged-in monthly users (that’s about 1/4th of the global population) – is not just a website or an app – it’s a cultural phenomenon. The statistics are mind-boggling: over 400 hours of video are uploaded every minute. and the platform is available in more than 100 countries and 80 languages. 

The numbers don’t lie; YouTube’s reach is truly global.

But what’s most intriguing about YouTube isn’t just the statistics; it’s the opportunities it presents. This includes the relatively recent addition of YouTube Shorts, a platform for creating and sharing short-form videos. It follows the steps of TikTok – the short-form video-creating platform that has taken the internet by storm.

In this article, we’ll guide you through the world of YouTube Shorts, sharing insights, tips, and strategies to help you turn your creativity into cash, all in an easily digestible manner. 

So, get ready to learn how to make money on YouTube Shorts and ride the wave of this trend.

Why Monetize Your YouTube Shorts?

Before we dive into the ‘how,’ let’s tackle the ‘why’ of making money on YouTube Shorts. After all, understanding the motivation behind any venture is key to its success.

1) Engage with a wider audience:

Short, snappy videos are perfect for capturing viewers’ attention with short attention spans. Whether you’re a seasoned content creator or just starting, Shorts can help you reach a broader and more diverse audience.

Plus, with the YouTube algorithm favouring Shorts, your content has a better chance of getting discovered.

2) Low-cost production:

Another aspect of YouTube Shorts is its low production costs.

No need for fancy cameras, professional lighting, or elaborate sets. Your smartphone and a pinch of creativity are often all you need. This means you can experiment without breaking the bank, and every view can translate into potential earnings.

3) Monetization potential:

YouTube Shorts has opened up exciting monetization opportunities. There are multiple ways to turn your passion into a paycheck, from ad revenue to channel memberships, merchandise shelf integration, and Super Chats during live streams. Maybe check out the 2023 YouTube Shorts Richlist to see how much you can earn.

4) Express Your Creativity:

YouTube Shorts provides an outlet for your creative spark. Do you have a wild idea, a hilarious skit, or a quick life hack to share? Shorts allow you to showcase your creativity in under a minute. No need for long-winded explanations or elaborate setups. Just grab your phone and let your imagination flow. So, why not make an income out of it?

How Much Can You Earn?

Are you wondering how much money do YouTube shorts make?

As mentioned earlier, you can check out the list of the top 23 richest YouTubers to see how much you can really make on YouTube.

The amount of money you can earn from YouTube Shorts will vary depending on several factors, such as the number of views your Shorts get, the type of ads displayed, and your engagement rate.

According to a recent study by VidIQ, the average YouTube Shorts creator earns around $0.01 per Shorts view. However, top Shorts creators can earn significantly more, with some earning upwards of $100 per 100,000 views.

Now you might be wondering how YouTube shorts make money.

5 Ways to Earn Money With YouTube Shorts

1) YouTube Partner Program

The YouTube Partner Program (YPP) is a service that allows YouTube content creators to earn money from their videos. To join the YPP, you must meet the following requirements:

• Have at least 1,000 subscribers and have at least 4,000 watch hours in the past 12 months

or

• Have at least 1,000 subscribers and have 10 million Shorts views in the last 90 days.

Once you have joined the YPP, you will be able to monetize your YouTube Shorts in two main ways:

1. Shorts Ad Revenue Sharing: YouTube shares a portion of the ad revenue generated from Shorts views with creators. The amount of money you earn per Shorts view will vary depending on many factors, such as the country of your viewers and the type of ads displayed.
   
2. Super Chat and Super Stickers: Super Chat and Super Stickers are features that allow viewers to support their favorite creators with paid messages. When a viewer sends a Super Chat or Super Sticker, their message is highlighted in the chat and the creator earns a portion of the money spent.

2) Affiliate Programs

Affiliate programs are a type of performance-based marketing. It allows you to earn a commission for selling other people’s services or products.

To get started, you simply join an affiliate program and promote the services or products you are interested in.

When someone buys a product through your affiliate link, you will earn a commission on the sale.

Affiliate programs can be a great way for YouTube Shorts creators to make money. You can earn a commission on any sales you generate by promoting relevant products or services in your Shorts videos.

Here are a few tips for using affiliate programs to make money from YouTube Shorts:

• Choose the right affiliate programs: When choosing affiliate programs to promote, it’s important to choose programs relevant to your audience and offering competitive commission rates.

You can find a variety of affiliate programs to choose from through affiliate networks such as

• Amazon Associates
• eBay Partner Network
• Etsy Affiliate Program
• Shopify Affiliate Program
• ClickBank
• ShareASale
• And many other niche programs
  
• Promote affiliate products or services in your Shorts videos: After choosing an affiliate program to promote, you can start promoting them in your Shorts videos. Be sure to disclose to your viewers that you are using affiliate links and may earn a commission if they purchase a product or service through your link.

3) Brand Partnerships

A brand partnership is a collaboration between a YouTube Shorts creator and a brand. In a brand partnership, the creator will create content that promotes the brand’s products or services. The brand will then pay the creator for their services.

Brand partnerships are a great way for YouTube Shorts creators to make money. Brands are always looking for new and innovative ways to reach their target audience, and YouTube Shorts is a great platform for them to do that.

Here are a few tips for getting brand partnerships on YouTube Shorts:

• Create high-quality content: The first step is to create high-quality content relevant to your niche that your audience will enjoy. If your content is good, brands will likely want to partner with you.
  
• Build a large audience: Brands are typically more interested in partnering with creators with a large audience. So, the more subscribers and views you have, the more likely you are to be able to get brand partnerships.
  
• Reach out to brands: Once you have a large audience and create high-quality content, you can start reaching out to brands you think would be a good fit for your channel. You can do this by sending them an email or messaging them.

Be sure to explain why you think a partnership would benefit both of you.

Here are a few examples of brand partnerships that YouTube Shorts creators have done:

• MrBeast with Honey and Quidd
• Charli D’Amelio with Dunkin’ and Hollister.
• Addison Rae with Reebok and American Eagle.

4) Channel Memberships

Channel memberships allow YouTube creators to earn money by offering exclusive perks to their paid members. Members can receive badges, emotes, exclusive content, Discord server access, and early video access, etc.

Channel memberships are a great way for YouTube Shorts creators to make money, especially if they have a large and engaged audience. Members are typically more likely to watch and share the creator’s content, which can help the creator grow their channel and reach a wider audience.

Here are a few tips for using channel memberships to make money from YouTube Shorts:

• Offer exclusive perks to members: Give your members a reason to sign up for your channel membership by offering them exclusive perks they can’t get anywhere else. This could include early access to videos, exclusive content, or behind-the-scenes footage.
  
• Interact with your members: Respond to their comments and questions, and host live streams where you can interact with them in real-time. This will help you build a stronger relationship with your members and give them more incentives to buy your membership package.

5) Selling Merchandise

Selling merchandise is a great way for YouTube Shorts creators to make money and build a stronger relationship with their fans. By selling merchandise, creators can give their fans a way to show their support.

There are a few different ways that YouTube Shorts creators can sell merchandise.

• One option is to create their online store and sell merchandise directly to their fans.
• Another option is to partner with a merchandise company that specializes in selling merchandise for YouTube creators.

In the image below you can see the YouTube Star Jelly made his own merch.

Can You Earn Money Under 1k Subscribers?

To qualify for complete monetization on YouTube Shorts, it is necessary to possess at least 1,000 subscribers. Additionally, you must meet one of the following criteria: either have garnered 10 million valid public Shorts views within the last 90 days or accumulated 4,000 valid public watch hours from long-form videos in the past 12 months.

It’s important to note that watch hours from Shorts in the Shorts Feed do not contribute to meeting the watch hour threshold. Therefore, if your primary content focus is on Shorts, achieving the required Shorts views is the preferable goal to pursue.

How can a Social Scheduling Tool Help?

A social media scheduling tool like Hopper HQ can be a game-changer when it comes to monetizing YouTube Shorts. YouTube Shorts is a powerful platform for short-form video content, and leveraging it effectively can lead to substantial income. Here’s how Hopper HQ can help:

1. Consistent Posting: Hopper HQ allows you to schedule your YouTube Shorts in advance. This consistency is crucial for building an engaged audience. Regular uploads keep viewers coming back for more, increasing your monetization potential.
2. Optimal Timing: The tool helps you post at the best times for your target audience, maximizing views and engagement. This can lead to higher watch time and ultimately, more ad revenue.
3. Cross-Promotion: Hopper HQ also supports cross-promotion across other social media platforms, increasing your Shorts’ visibility and driving more traffic to your YouTube channel.
4. Data Insights: With analytics features, you can track the performance of your Shorts, understanding what works best. This knowledge allows you to refine your content strategy, potentially leading to even greater monetization opportunities.

In summary, Hopper HQ streamlines your YouTube Shorts posting process, enhancing your chances of making money through increased views, engagement, and audience growth!

Closing Thoughts

So, are you dreaming of racking millions of views on your shorts? YouTube Shorts has the potential to turn that dream into a reality. So, go ahead, hit that record button, and start crafting content that captivates and entertains. 

Tools like Hopper HQ can be a game-changer if you need extra help to optimize your YouTube Shorts strategy.

They offer valuable insights, analytics, and scheduling capabilities to help you maximize your Shorts and boost your earning potential.

So, what are you waiting for? Start creating, start sharing, and start earning on YouTube Shorts.

The post How to Make Money on YouTube Shorts appeared first on Hopper HQ.

Introduction to FASTIGNS Central Orlando

FASTSIGNS, renowned for its tailor-made signage solutions and high-performance visuals catering to businesses of all sizes, stands out in a network of approximately 800 global franchise locations. Among all the USA branches, FASTSIGNS Central Orlando shines brightly in the top 20, currently occupying the 19th position.

Impressive as it is, this achievement is made even more remarkable by the fact that FASTSIGNS Central Orlando operates with a relatively small team, comprising just 18 individuals, of which only two are dedicated to marketing.

Situated in the heart of downtown Orlando, on one of the city’s most bustling streets, this branch enjoys a prime location. Serving a diverse clientele that ranges from local small businesses to esteemed partners like Pepsi and Amazon, FASTSIGNS Central Orlando covers the full spectrum of signage needs, from small-scale keychains to towering 40 to 100-foot banners.

Hopper HQ: The Better Alternative

Manage your social media, plan & schedule posts, add hashtags, and track results from one place with Hopper HQ!

START FREE TRIAL!

The challenges they faced

FASTSIGNS Central Orlando has faced a series of formidable challenges in their journey to social media success. They started from scratch, having to recover from the impact of random, unsubstantial social media posts and gradually build their online presence. So, their focus turned to how they can master brand consistency across multiple platforms in social media.

The challenge of time management with a modest team of just two professionals when managing their local presence and effectively ‘competing’ with other branches becomes all the more demanding. In the realm of B2B, where social media engagement can be particularly challenging, FASTSIGNS Central Orlando faced hurdles in establishing a strong online presence for community building and engagement.

Kay one of the marketing responsibles states “We’ve grown substantially from there so that’s definitely been a very big challenge going from the ground and slowly moving upwards, especially with just the two of us. 

Their focus was based on their desire to maintain not only quantity and consistency but also the highest quality of posts, ensuring every member of their community received tailored content.

FASTSIGNS Central Orlando recognized the need for a strategy that would streamline their social media efforts, empower their small team to better manage their local presence, and enhance their engagement within the B2B community.

What solutions were found

In conquering their social media challenges through strategic scheduling, content diversity, and data-driven insights, FASTSIGNS emerged as a shining example of how innovation in the digital landscape can elevate a business’s presence, engagement, and ultimately, its success.

But they didn’t stop there. FASTSIGNS leveraged Hopper HQ’s analytic capabilities to gain profound insights into their audience’s preferences and behaviours on each social platform. This approach revealed that their messaging and posting structure needed to adapt and evolve depending on the platform they were engaging with. As one team member aptly put it, “I think also looking at the age range of who is on what platform that is a humongous thing because what I can market to millennials is not going to fly for the upcoming Gen Z.”

Armed with this data-driven knowledge, they fine-tuned their content strategy, ensuring that each post resonated with their target audience. They discovered the best times to publish content, the types of posts that garnered the most attention, and the messaging that truly connected with their followers.

One of their biggest aids, though, came in the form of Hopper HQ’s content scheduling feature, allowing them to plan and execute their posts at least two weeks in advance. Jacqui a marketing team member mentions “Being able to schedule the content out at least two weeks is the biggest stress reliever that we could have.” This approach not only alleviated their scheduling woes but also ensured that their content was well-organized and timely, despite the constraints of their small team.

Strategy:

• Consistency: Two posts a day and one on the weekends. Reels and TikToks published 3 times a week. At least one story a day.
• “Why FASTSIGNS Wednesday”: Highlighting their employees, what they enjoy, and the skills they bring to the team.  
• Content Curation: Unique content is created to resonate with the audience of each social media platform. 
• Organisation: Divide the social media platforms between the two marketing responsibilities and use Hopper HQ for scheduling and analytics. 

Results:

In implementing innovative social media strategies, Fast Signs Orlando witnessed significant improvements in their online presence and engagement metrics. These outcomes underscore the effectiveness of their approach in addressing the challenges of maintaining brand consistency across multiple platforms with a small marketing team.

Closing Remarks:

FASTSIGNS Central Orlando’s remarkable journey showcases the potential for social media success, even with a modest marketing team. Their commitment to innovation and strategic adaptation, supported by Hopper HQ, has resulted in significant achievements.

Through data-driven insights, they tailored their content to resonate with their audience, achieving a 200% increase in Instagram likes, a remarkable 1000% increase in Reel engagement, a 4.9 Facebook rating, and an 18% engagement rate on TikTok.

FASTSIGNS Central Orlando’s key strategies include consistent posting, platform-specific content curation, and efficient team organization. Their story serves as an inspiring example for other FASTSIGNS branches and businesses seeking to enhance their social media presence.

By following similar strategies and leveraging tools like Hopper HQ, organizations can improve their online engagement and excel in the digital landscape. FASTSIGNS Central Orlando’s experience is a testament to what’s possible with dedication, strategic thinking, and the right resources. As they continue to thrive, their journey can inspire countless others on the path to social media success.

To experience the same success as FASTSIGNS Central Orlando, try out the Hopper HQs’ 14-day free trial!

The post How to Master Brand Consistency Across Multiple Platforms: Strategies for Small Teams appeared first on Hopper HQ.

Unlike its flashy cousin, the main Instagram app, Threads focuses on simplicity and intimacy. It’s just about sharing moments and stories with the people who truly matter to you.

But here’s the catch – Threads won’t be much fun if you’re shouting into the void, waiting for followers to find you from scratch.

If you want to make the most of this platform and build a meaningful community, you’ve come to the right place.

We won’t promise you overnight fame or a million followers by tomorrow. We’ll show you methods to grow your following on Instagram Threads organically.

So, if you’re ready to dive in and learn how to get those followers flowing, keep reading.

Simple Post, Story + Reel Scheduling

Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest

Try Hopper HQ Now

What Is Instagram Threads?

Instagram Threads is a standalone app from Meta. It was launched in 2023, shortly after Elon Musk acquired Twitter (X as of now).

The launch of Threads was seen as a direct challenge to Twitter, which has been struggling to attract new users in recent years. On the other hand, Meta has seen rapid growth in its Instagram platform, and Threads is seen as a way to further capitalize on that growth.

However, the app can potentially appeal to users looking for a more private and close-knit way to share with friends. Meta’s resources and marketing muscle could also give Threads a significant advantage over other Twitter competitors.

What Can You Do In Threads

Threads allows users to share text, photos, and videos with a small group of friends, similar to how Twitter works. It’s a place where you can be yourself and share whatever’s on your mind, without worrying about posting perfectly curated photos or videos.

One of the best things about Threads is that it’s really easy to use. Just open the app and select the friends you want to share with.

Why Grow Your Instagram Threads Profile?

As a business owner or marketer, it’s essential to consider the strategic advantages of growing your presence on Instagram Threads. Threads offers distinct benefits that can enhance your brand’s online presence and engagement.

Quality Over Quantity: Threads is all about quality connections. Unlike the main Instagram, where you might accumulate followers like a game of numbers, Threads encourages meaningful interactions.

When you grow your Threads profile, you’re not just chasing numbers but cultivating a close-knit community.

Targeted Audience Engagement: Threads enable you to connect with a highly targeted audience, focusing your efforts on people genuinely interested in your products or services. By growing your Threads following, you can foster meaningful connections with potential customers and advocates.

Authentic Brand Representation: In a digital landscape often dominated by polished and curated content, Threads provides an opportunity for authentic brand representation.

Growing your Threads profile allows your business to showcase the human side of your brand, sharing behind-the-scenes moments and unfiltered interactions with your audience.

Networking Opportunities: For businesses, Threads serves as a valuable networking platform. Expanding your Threads following can lead to collaborations, partnerships, and opportunities to connect with industry influencers and like-minded businesses, which can further your business objectives.

Incorporating Instagram Threads into your business’s social media strategy can be a strategic move to achieve these goals. 

10 Ways To Get Followers On Instagram Threads 

Now that we’ve clarified why you should get followers on Instagram Threads the question switches to how. We’ll share 10 different ways that you can try to grow your presence on the new Meta platform.

1) Identify Your Target Audience

Identifying your target audience is like setting the coordinates for your Threads journey. To do this effectively, consider the following:

Demographics: Start with the basics. Age, gender, location, and language are key factors in understanding who your potential followers are.

It helps you understand the foundations of your audience.

Interests and Hobbies: What are your followers passionate about? Knowing their interests allows you to tailor your content to resonate with them.

For instance, if you’re into fitness, your audience may include people interested in health and wellness.

Explore The Data Behind Your Social Media Accounts

Find the best time to post, track your follower growth, and understand what content works best with post and account analytics.

Try Hopper HQ Now

2) Monitor Your Analytics

Keep a close eye on your Threads performance with tools like Hopper HQ. Track which posts get the most engagement and which times your audience is most active, and adjust your strategy accordingly.

You can track crucial performance metrics such as post engagement, follower growth, and peak activity times. Analyzing this data empowers you to make informed decisions about your content strategy.

Data-driven decisions can help you fine-tune your content for maximum impact.

3) Challenges And Pain Points

Understanding your target audience’s challenges and pain points is vital for crafting content that resonates deeply. 

In niches like fitness, these could include-

• weight loss plateaus
• lack of time for workouts
• or fitness motivation.

By acknowledging these pain points, you position yourself as a valuable resource. Your content becomes a solution, providing answers and support. The better you comprehend their struggles, the more effectively you can create content that addresses their needs and builds a devoted following.

4) Competitor Analysis

Competitor analysis involves comprehensively examining your competitors’ strategies, content, and audience engagement on Instagram Threads.

Studying your rivals gives you insights into what works in your niche.

• Analyze their posting frequency, content types, and engagement levels. 
• Identify the types of content that resonate with their followers and adapt those insights to your strategy.
• Pay attention to who engages with their posts and consider targeting a similar audience.

Competitor analysis can help you discover gaps in the market, refine your content approach, and ultimately gain followers interested in your niche and style.

5) Consistent Posting Schedule:

Consistency is the backbone of any successful social media strategy. Moreover, Threads’ algorithm tends to favor accounts that post consistently. When you’re active regularly, Threads is more likely to show your content to a broader audience.

Here’s how to maintain it:

Plan Ahead: Create a content calendar. This helps you organize your posts and ensures a steady stream of content. Tools like Hopper HQ can assist with scheduling your Threads posts.

Time Zones: Consider the time zones of your audience. Use insights from analytics tools like Hopper HQ to determine when your followers are most active and schedule your posts accordingly.

6) Cross-promoting On Instagram

Cross-promoting your Instagram Threads presence on your main Instagram account is a savvy strategy to boost your following.

It’s all about leveraging your existing audience. Mention Threads in your bio, create Stories or posts announcing your Threads’ content and use compelling captions to entice your followers to join you on Threads for exclusive content.

This cross-promotion informs your established followers about your Threads activities. It’s an effective way to connect with those who already appreciate your content on your main account.

Repost TikTok Videos to Instagram

Automatically post your TikTok videos to Instagram. without watermark!

Start Your Free Trial

7) Publish Some Memes

Creating and sharing memes can inject humor and relatability into your content, increasing engagement.

Memes are shareable, snack-sized content that often resonate with a wide audience. To leverage them effectively, stay updated with current trends, and use meme templates relevant to your niche or topic.

Craft witty captions that tie the meme to your message or brand. Keep it light-hearted and relatable, avoiding controversial or sensitive subjects.

Memes can break up the monotony of your content and humanize your brand.

Remember to align them with your content strategy for a consistent online presence.

8) Make Public Posts

Setting your posts on Threads to “public” is a no-brainer move. Public posts gain visibility through Threads’ discoverability features and algorithm.

Your content will appear on users’ explore pages when it is public. This expanded exposure can attract users who don’t follow you yet. The algorithm takes note of engagement and popularity, promoting your posts to a wider audience.

As more people discover and engage with your content, your profile gains credibility, making it appealing to potential followers.

9) Engage With Your Followers

Engaging with your followers is the backbone of building a loyal community.

Respond promptly to comments, messages, and questions. Show appreciation for their support and input. Ask for their opinions. By nurturing these interactions, you create a sense of belonging and trust. Your followers feel valued, fostering a strong, genuine connection.

This also attracts new ones through word-of-mouth and positive online experiences.

Find your best time to post

Schedule your social media posts at your optimal times and watch your engagement skyrocket with Hopper HQ! 

START FREE TRIAL!

10) Post Behind The Scenes

Sharing behind-the-scenes content provides a transparent and authentic look into your world, building a stronger connection with your audience.

It humanizes your brand or personality, showing the real people and processes behind the scenes. Whether it’s glimpses of your workspace, the creative process, or moments of vulnerability, this content adds depth to your online presence.

It builds trust as viewers see the effort and authenticity you put into your work. Such transparency creates a sense of intimacy and relatability, making your followers feel like insiders.

A Future With Threads

To get followers on Instagram Threads takes time and effort, but it’s worth it. Following this article’s tips, you can attract new followers and build a community around your content.

We’ve explored practical strategies, from identifying your audience to crafting compelling content and maintaining a consistent schedule. We’ve emphasized the role of analytics, with Hopper HQ standing as a trusty companion for data-driven decisions.

So go ahead, embrace Threads, and create meaningful connections. One connection at a time.

Other Articles you may be interested in:

• How to get followers on Instagram

• How to get followers on X

The post How To Get Followers On Instagram Threads appeared first on Hopper HQ.

Ever since 2020 and right into the COVID-19 restrictions period, new marketing techniques resurfaced to draw consumers in. With that, various digital platforms blew up, TikTok being one of them.

TikTok has already reached over 1 billion users, which was predicted for 2025, while its growth in one year alone was 15.4%. This means this social media platform is a vital, growing digital place where more than most of your users could be.

TikTok is a very versatile and lively digital platform with users with various interests. The various “tribes” of TikTok – like emailtok or hairtok for example – make it the perfect place for mixing raw content, niche advice, and fun, brand-building videos.

This is why TikTok marketing is one of the best tactics to help you elate your content and move users to profitable places – like your email list, for example.

And this is what we’re going to examine in this article. So, let’s see how you can build your email list through TikTok.

Automatically Post your TikTok content

Schedule videos to automatically publish whenever you want — no notifications required! 

Get Started Now

Why build an email list through TikTok?

As mentioned above, TikTok is a social media platform best known for short-form video content. Short-form and engaging is what your email content should be as well – at least for the better part of your email campaigns.

Not trying to build an email list through TikTok is like leaving money on the table for a number of reasons.

Expanding Reach:

First of all, video content provides a lot of engagement, and TikTok has millions of active users. It allows marketers to find an interested audience, reach it, and engage with it. And this includes demographics they wouldn’t normally reach through traditional channels, like LinkedIn or Facebook.

Algorithmic Advantage:

TikTok’s algorithm also boosts engagement and reach. It’s designed to promote content that can resonate with users. Another fantastic pro of TikTok’s algorithm is that it’s tailor-made and designed to appeal to each user specifically, hooking them even further.

Schedule TikTok Posts from Your PC

Visually plan & schedule your TikTok videos right from your desktop with Hopper HQ

Get Started

Creativity and Storytelling

Both TikTok and email marketing promote creativity and storytelling. Emails can showcase your brand’s personality in relation to the user with segmented, tailor-made content, and TikTok can hook prospects enough to make them want more. Both mediums allow you to pique your audience’s interest in unique and visually appealing ways, with great results:

Cross-Platform Synergy

Combining email marketing and TikTok’s powerful algorithm can boost your cross-platform marketing efforts as well. TikTok can easily be linked with a “link in bio” feature to your blog, landing pages, or website as a whole. Like this:

Promoting your brand on TikTok can bring about more traffic and a better-segmented audience and help you reach a broader user base in general.

Creating videos that are informative and visually appealing will have users wonder if opting into your email list will give them more. This question alone can make TikTok a valuable email list-building tool, so long as it’s part of a comprehensive marketing strategy. To ensure a quality subscriber base, implementing a simple email verification step will enhance the integrity of your email list.

So, let’s see what the tactics of email list building through TikTok are and why you should follow them.

4 ways to build your email list through TikTok

Email marketing has an undeniably favorable quality, apart from its price and ROI: It doesn’t depend on changing algorithms. Meaning that if you play your cards right, you’ll be able to reach your subscribers every time.

You can create a TikTok video or an Instagram post and it could never catch the right user’s eye. A dedicated newsletter or even a cold outreach campaign using cold email software will surely generate the interest you’re after. Think of it as renting and owning something. Social media profiles are rented space, whereas you own your email lists.

So, what are the ways you can utilize to make the most out of your TikTok profile and get more interested leads in your email list?

Grow Your Audience With #Hashtags

Discover better hashtags to reach the more people, grow your follower count and get more engagement on your posts.

Try Hopper HQ Now

1) Participate in a viral trend

Participating in a viral trend means that you’ll have a better chance of getting noticed by your preferred audience. The good thing about TikTok trends is that they’re easily adapted to your niche. Joining trending sounds, templates, or topics can increase your visibility and attract more traffic to your website and more leads to your email list down the line.

Apart from visibility, participating in a viral TikTok trend can expose you to wider audiences that resonate with a specific topic that could be a part of your niche. Users nowadays prefer the more human side of a brand and they’re all about personal approach. A viral trend that features a favorite topic or content type will help you interact with the specific interests of your TikTok community and increase two things:

• The likelihood of your content being shared around 
• The likelihood of users relating to your brand and interacting with it

In both cases, your content is more likely to go viral. This increases your chances of drawing the perfect segment in and engaging them with niche-specific, tailor-made content through your email list.

2) Use lead magnets

As marketers, we all know and use lead magnets as part of our marketing plan. TikTok should be no exception.

A lead magnet is a lucrative freebie or offer that your audience will surely love and take advantage of. Start using lead magnets and gently lead users further down the marketing funnel.

It doesn’t have to be anything too fancy that will break your bank. A giveaway or contest that will give users a freebie, provided they stitch your video and subscribe to your email list for the results, will do the trick. A whitepaper or an ebook will work just as well. Or perhaps a free session for their favorite service with your brand will work just as well.

In this case, you skip promotion and put all of your efforts into having your audience engage with your content directly. You can use compelling CTAs like “Stitch this video and find the results in our next newsletter”. As you see, this phrasing doesn’t promote your email list directly.

Instead, you’re presenting it as a tool for users to know whether they won or not.

Of course, now you’ll be wondering how to make users more interested in your lead magnet. At this stage, you can create a series of teaser videos. Let’s say you’re promoting an ebook as a lead magnet. You can start by saying, “In chapter one of my book…” and create a series of videos that will lead to a huge revelation.

Engaging captions and visuals will have them wolf down the entire series, while an actionable CTA will show them where to go to access the lead magnet in full.

If you decide to use this method, don’t forget one thing: Users lose interest pretty easily. So, each time, make sure to pinpoint the benefits and value of your lead magnet. Use phrasing that they’ll easily find on your landing page as well, and convey the solution you’re bringing into their lives through visuals.

3) Use the pinned video feature

One of the best ways to have users watch just the content you need them to is to use the pinned video feature TikTok provides. When you pin a video on your TikTok profile, it remains displayed at the top of your TikTok profile, making it a great way to expose your desired content without having users look for it. This can capture a user’s attention and encourage them to take action.

Check out what influencer Emily Mariko did here:

Let’s see what this video is about:

This marketing idea is fairly simple, and perhaps this is the appeal of it: The star of the show sitting in a car performing simple, day-to-day activities and using simple phrasing to promote their newsletter. It’s a fantastic way to get users interested in your email list and, eventually, subscribe to see more of you.

The pinned video could be anything, you could pin your YouTube channel’s trailer, for example, if you need more traffic there before building your email list.

Just create some compelling content that is worth viewing, engage with your audience’s comments and likes, and incorporate a strong and actionable CTA. Tell users why they should subscribe to your email list or have them visit a landing page, your website, or your blog.

In our example, the influencer says, “The link is in my bio, so you can click the link in my bio and sign up”. It’s that actionable and that simple.

4) Use TikTok live

Using TikTok’s live feature is like creating a webinar or a virtual event to boost engagement, exposure, and, in the end, conversion. Going live on TikTok can be a very effective way to build your email list, as it allows you to engage your audience in real-time.

Of course, there are some steps to follow before you even go live to ensure your audience will love your brand.

• Plan your live session and ensure your topic and theme align with your marketing and business goals and your audience
• Promote your live session using your TikTok feed or TikTok stories
• Share snippets of exclusive content you’re going to talk about in your live session
• Leave some time for some Q&A to boost engagement

Now, let’s assume that you are live and that your audience is there, interacting with you. Don’t forget to put together a compelling story that users will want to hear again. Tell them that this story is to be found in your email list, and mention the benefits of users subscribing to it. Think of an offer or a benefit that will improve your sales conversion rate down the line.

Pinpoint your email newsletter’s value and make sure to showcase how they can sign up for your email list. Mention things you’ve already mentioned in previous email campaigns. If someone wonders, interact with them by telling them where to find the whole story.

After your live session is over, follow up with users with a post or a story. Thank them and ask them what they found most beneficial and interesting about your live session and track and analyze results.

Going live on TikTok helps you engage with your audience and put a human face to an otherwise faceless brand. Which is a huge deal, especially in 2023.

5)Bonus: Use a social media scheduling tool

To effectively grow your email list through TikTok, one key strategy is to maintain a consistent presence on the platform.

A valuable tool in this endeavour is a social media scheduling tool like Hopper HQ. With Hopper HQ, users can plan their TikTok content well in advance and schedule it to be automatically posted at optimal times. This level of automation not only saves time but also ensures that your content reaches your target audience consistently.

By establishing a regular posting schedule, you can strategically build an acquisition strategy for your email list, gradually engaging your TikTok followers and encouraging them to join your email community. Consistency is the cornerstone of successful email list growth, and with Hopper HQ, you can seamlessly integrate TikTok into your broader acquisition efforts.

The takeaway

Email list building through TikTok is one of the tactics brands can utilise to have users search for more content. It boosts engagement and gives brands a more human touch and a feeling that the people behind the brand are the same as the audience.

Don’t hesitate to create videos that promote a viral trend – and don’t forget to talk about this in your email newsletter. Use lead magnets to promote growth and pin videos that could be beneficial for your audience and your email list.

Finally, a TikTok live will surely boost engagement and help your brand reach a wider chunk of your intended audience.

Simple Post, Story + Reel Scheduling

Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest.

Try Hopper HQ Now

Téa Liarokapi

Téa Liarokapi is a Senior Content Writer for Moosend, an email marketing and marketing automation platform, and an obsessive writer in general. In her free time, she tries to find new ways to stuff more books in her bookcase and content ideas – and cats – to play with.

The post 4 ways to grow your email list through TikTok appeared first on Hopper HQ.

When Twitter, a cornerstone of online communication, transformed into X under Elon Musk’s vision, many elements shifted – including the logo.

Yet, some truths remained unchanged: the significance of when you share your message.

Sharing content at peak times can amplify its visibility, engagement, and overall impact. By recognizing and capitalizing on the most opportune moments to post on X, you not only maximize your content’s reach but also foster deeper connections with your audience.

You can normally easily find this information when using a social media scheduling tool, with detailed analytics.

When is the best time to post on X?

To attract more users to your content on the platform X, the best time to post on Twitter is from 1 pm to 2 pm on Thursdays.

The best time to post on X is from 1 pm to 2 pm on Thursdays.

• Monday: 10 am, 2p m, 4 pm 
• Tuesday: 1 pm, 3 pm, 10 pm
• Wednesday: 1 pm, 3 pm, 6 pm
• Thursday: 3 pm, 5 pm, 8 pm
• Friday: 5 am, 1 pm, 3 pm
• Saturday: 1 pm, 3 pm, 10 pm
• Sunday: 1 pm, 3 pm, 10 pm

Why timing matters on X

Since 2016, when still called Twitter, X has been operating its feeds on an engagement or popularity basis rather than according to reverse chronology. But as a result of user criticism, X now enables users to quickly change the feed from “Top-ranked tweets” to “Latest post tweets.”

But what does all this mean for you?

X users who use a reverse-chronological feed can view tweets as they are being posted. However, there is a catch – newer tweets will take their position at the top of the feed as time passes.

Because of this, you need to tweet when most of your target demographic is online or plan it for a suitable time.

Let’s start by finding the ideal time to publish on X to reach your X marketing goals.

The best time to post on X in 2024

We’ve realized that there’s no one-size-fits-all moment to post on X.

Different sectors have diverse audiences with varying preferences and optimal posting times. Nonetheless, these general recommendations can serve as an initial guide to help you find the prime time for your brand.
After analyzing top brands and insights from leading social media marketers, we’ve pinpointed the most effective times to post on X for each day of the week:

Best time to post on X on Monday

Mondays often find people getting back in the groove after the weekend. Posting mid-day allows you to tap into those scanning their social feeds during work breaks.

Hence, consider 10 am and between 2-4 pm.

Best time to post on X on Tuesday

Many view Tuesday as the peak of productivity for the week. Just like Monday, a mid-day post can engage those taking a brief respite from their tasks.

Aim for 1-3 pm and around 10 pm.

Optimal time to post on X on Wednesday

Often dubbed the “hump day”, Wednesday sits right in the middle of the workweek. To tap into those browsing during work intervals or in the afternoon, consider posting during these times.

Aim for 1-3 pm and between 5-7 pm.

Optimal time to post on X on Thursday

As many gear up for the weekend, Thursday becomes a hub of activity and engagement. Catch the audience during their mid-afternoon breaks or later in the evening.

Consider slots from 3-5 pm and 8-10 pm.

Optimal time to post on X on Friday

With the anticipation of the weekend, Friday sees a relaxed work mode for many. Target those looking to unwind with a mid-day post.

Your best bets are 2-6 pm and around 10 pm.

Optimal time to post on X on Saturday

Whether they’re chilling at home or out and about, Saturday users often check in mid-day.

Your window? 1-3 pm and again at 10 pm.

Optimal time to post on X on Sunday

Much like Saturday, people on Sunday are either taking it easy or spending time outdoors. Engage them during the common lunch hours or as they prepare for the upcoming week.

Go for 1-3 pm or 10 pm.

Highlights on the best time to post on X

In summary, these are the most reliable times to post:

• On X, users are often most active during the early morning and late evening, typically right after waking or just before heading to sleep.
• Peak commuting hours, when individuals are travelling to or from work, also see heightened activity.
• Lunchtime is notable, as many tend to check their X feeds during this break. Posting on X during weekends is often less effective as a significant portion of your target audience might be busy with personal activities. Hence, it’s advisable to prioritize your posts primarily on weekdays.

Best Time To Post On X By Industry

Here’s an overview of when various industries tend to be most active on X:

B2C Businesses: Given that X has constant updates, users engage throughout the day. Yet, activity spikes often coincide with people’s waking and winding down times.

B2B Companies: Whether you’re in B2C or B2B, similar patterns of engagement are observed.

Software Businesses: Unlike B2B and B2C, marketing on X for software services is most effective during hours when individuals are deeply engaged in work or preparing to finish their day.

Healthcare Services: The best times are often when individuals start their day or are about to conclude it.

Media Entities: Media companies and bloggers, being prolific content creators on X, benefit from maintaining consistent activity. However, capitalizing on the aforementioned peak hours can optimize their posting schedules.

Higher Education: College students tend to be most active on X during the early hours and late evenings.

How to Determine Your Optimal Posting Time on X

After establishing some general timelines to refine your X marketing strategy, it’s time to pinpoint the ideal moments to share content specific to your brand.

By using X Analytics

With X Analytics, you gain an in-depth understanding of your post interactions, profile visits, and other essential metrics.

Furthermore, it allows you to track your progress over time and adjust your posting strategies accordingly. There are complimentary X analytics tools available that provide a concise snapshot of your profile, making the process more streamlined.

Head to the analytics section of your X account for a comprehensive insight into your interactions over the past month.

Within the “Posts” section, you’ll find thorough data about your post activity. Choose your desired timeframe for which you want to inspect the activity metrics of your posts in the top right.

Hovering over the chart lets you access the activity metrics for a specific span. This enables you to gauge the volume of your posts and discern both paid and organic responses on any given day.

It’s also possible to review impressions, interactions, and engagement rates of your most successful posts. This assists in identifying which kind of content resonates best with your audience.

On the right side, there’s a visual representation of interactions, clicks, likes, shares, and feedback.

These valuable insights can simplify your decision-making process regarding when to post on X.

Now, take a closer look at the data you’ve collected.

Additional Strategies to Boost Your X Presence

1) Avoid Excessive Posting

Given that each post on X is capped at 280 characters, it’s vital to strike a balance in posting. Overdoing it might drown your content amidst countless others, potentially leading to diminished engagement.

Timing is essential to ensure that your posts are impactful without being overwhelming.

2) Interact with Your Followers

It’s unrealistic to expect meaningful engagements if you don’t respond to what your followers share, particularly if they mention or tag you in content that invites conversation.

3) Embrace #Hashtags

Did you notice that?

While a playful nod, hashtags play a significant role as they categorize your posts, guiding them to the appropriate audience.

Even X acknowledges that the inclusion of hashtags can enhance engagement by an average of 16%.

As such, weave relevant hashtags into your posts whenever appropriate.

4) Incorporate Visual Elements

Visual content, be it images or videos, stands out on X and other platforms.

Posts enriched with visuals are captivating, making users more likely to stop and engage. It’s also an effective way to reinforce your brand narrative.

5) Maintain Consistent Posting

For a prominent digital footprint, regular posting on X is imperative.

Given that an X post typically has an 18-minute lifespan, consistent content delivery is crucial to remain top-of-mind for followers. If frequent posting seems challenging, consider tools like Hopper HQ to schedule your content in advance.

Leveraging Hopper HQ allows you to curate and disseminate bulk content seamlessly.

6) Utilizing Hopper HQ to Plan Your X Posts

 X stands out as a remarkable platform for disseminating content swiftly and effortlessly.

Yet, managing a single or multiple social media profiles can undeniably be time-consuming and challenging.

Fortuitously, Hopper HQ presents an excellent social calendar tool designed to simplify your social media management journey.

With Hopper HQ’s Content Calendar, you can:

• Line up numerous posts for X
• Manage multiple X accounts with ease
• Track your X performance and analytics
• Access the platform via both desktop and mobile apps.

Wrapping up:

As we’ve explored in this article, understanding the best time to post on what was formerly known as Twitter can make a substantial difference in the success of your online presence.

In the past, uncovering these optimal posting times required diligent research and analysis, often resulting in valuable time wasted. However, in today’s digital age, there is a remarkable solution at our disposal – social media scheduling tools like Hopper HQ.

Hopper HQ takes the guesswork out of when to share your tweets by instantly providing you with data-driven insights on the best times to connect with your audience. With the power of this tool in your hands, you can seamlessly schedule your posts in advance to ensure they reach your followers precisely when they are most active and receptive.

Try Hopper HQs’ 14-day free trial and gain insights on when to post on your most important channels and save time to focus on other important tasks

Other Best Time to Post Articles

• Best time to post on Instagram
• Best time to post on Instagram Reels
• Best time to post on Instagram Stories
• Best time to post on Twitter
• Best time to post on Facebook
• Best time to post on X
• Best time to post on LinkedIn
• Best time to post on YouTube Shorts
• Best time to post on Threads

The post Best time to Post on X to Boost Views appeared first on Hopper HQ.

Instagram has officially stated that shadowban is a broad term people use to conclude why certain content suddenly seems almost invisible – the platform doesn’t acknowledge it as an official action that they’ve made.

Besides explaining Instagram’s official position on shadow banning, this article will provide advice on boosting your overall Instagram reach. As well as, understanding Instagram’s algorithm, and how to address an Instagram shadowban if you suspect it’s happening to you.

What is a shadowban on Instagram?

When users identify that their posts or videos are getting fewer likes, comments, or views than they previously were, they often conclude that Instagram is shadowbanning them. 

In other words, a shadowban can appear as a “silencing” or reducing of content visibility. While a shadowban is an unofficial action, the main reasons why users believe that their accounts have been shadowbanned are for violating Instagram rules and community guidelines or posting inappropriate content. 

How does Instagram Shadowban work?

Once Instagram allegedly decides to deprioritize certain accounts, posts appear hidden or restricted, however, the owner isn’t notified of the ban or the changes it causes.

According to some users, shadow banning occurs when Instagram filters content that doesn’t comply with the platform’s terms. Profiles tend to only realize that they’ve received a shadowban when they notice that their accounts and content are undiscoverable. 

The implications of a shadowban include:

• Less engagement
• Fewer views and likes
• Restricted or removed comments
• Decreased reach

In 2018, Instagram stated that “shadowbanning is not a real thing.” Still, a year later acknowledged that specific posts that are inappropriate for the international community may not appear in the Explore section. 

How long does Instagram Shadowban last?

How long do content creators need to recover from a shadowban? Again, since this is not an official term, there’s no concrete timeline to see performance improvements following a shadowban. 

According to users, an Instagram shadowban can last from a couple of days to a month, but posting new content, like custom videos and pictures, can help to reverse the shadowban. 

How to avoid the Instagram Shadowban in 2023

Since Instagram is now a massive part of most marketing strategies, a shadowban could impact your performance and potentially harm your online presence. 

Regardless, there are some points to keep in mind when planning your content. By doing so, You can get ahead of the potential negative impact shadow banning may cause to your brand. 

This is especially true if you’re trying to make money on Instagram as a shadowban can severely limit your reach and visibility, hindering your ability to effectively promote your products or services. If your main source of income depends on your Instagram presence, it’s crucial to be aware of the potential consequences of a shadowban and take steps to prevent it.

1) Read and follow Instagram’s Community Guidelines

The key takeaways from Instagram’s Community Guidelines are:

• Share your own photos and videos, or ensure you have the right to share them. 
• Post content that is appropriate for a diverse audience. Nudity is not allowed, but there are a few exceptions like breastfeeding, birth giving and after-birth moments, health-related situations, or an act of protest are allowed. Nudity in photos of paintings and sculptures is allowed too.
• Follow the law and avoid supporting crime, hate groups, or sexual services.
• Have meaningful interaction instead of artificially driving likes or followers. 
• Be thoughtful of newsworthy events. Content must stay appropriate for everyone. 

2) Act like a real person rather than a bot

Copying and pasting the same comment may come across as spammy on Instagram. Also, refrain from suddenly following too many users at once or liking too many posts in a short period. 

Meta’s spam policy tells users not to post, share or engage, either manually or automatically, “at very high frequencies.”

Comments and customer support like Amazon’s are a natural way to interact with users.

3) Be consistent with your posting schedule

Posting consistently on Instagram is a key strategy in avoiding the risk of being shadowbanned. By maintaining a regular posting schedule, you signal to Instagram’s algorithm that you’re an active, engaged participant, which can favor your account’s visibility. Consistent activity helps in building a loyal following and maintaining high engagement rates, both of which are positive indicators for Instagram.

A tool like Hopper HQ can help you with exactly that. Strategically Schedule your posts well in advance to keep consistent and not lose quality of content. Essentially, a steady stream of content, coupled with genuine interaction, aligns with Instagram’s goal of fostering a vibrant, interactive community, thereby reducing the likelihood of being shadowbanned.

4) Avoid banned hashtags

Instagram’s banned hashtags change daily. If you want to check if a hashtag is banned, search for it. You’ll know it’s been banned because you’ll get a message that a specific hashtag is hidden following a community report that the content under the hashtag doesn’t follow Community Guidelines. You should check your hashtags before using them.

It will also help to rely on your intuition. If you’re second-guessing the use of a specific hashtag, don’t use it. Instagram’s algorithms may read your hashtag as potentially harmful to the community even if it’s not sensitive. 

5) Use a content warning for sensitive posts

Implementing content warnings for sensitive posts on Instagram can significantly mitigate the risk of being shadowbanned, a scenario where the platform restricts the visibility of your content without notification. When you proactively label posts that might contain sensitive material, you align with Instagram’s guidelines to create a safe and respectful online environment.

This practice demonstrates to the platform that you are mindful of your audience’s diverse sensitivities and are committed to contributing positively to the community.

How to remove a shadowban on Instagram

When you’re sure that Instagram has shadowbanned your account, there are some things you can do to reverse it. Users have pointed out that these actions helped them recover from a shadowban. 

1) Delete the banned post

Deleting the banned post is one of the easiest ways to get back on track. If the shadowban happened right after you published a particular post, deleting it could be helpful, and your engagement should get back to normal when you put subsequent posts live. 

2) Check and delete hashtags from recent posts

Hashtags associated with harmful or violent behaviors, hate speech, threats, or inappropriate content will result in deleted posts, disabling your account, or other restrictions. 

Go back to your previous posts and check if there is a hashtag that you should remove to comply with Instagram’s Terms of Use. 

3) Stop posting for a few days

Users who took a break from posting on Instagram – including Stories and Reels – say that their accounts recovered from the shadowban after 2-3 days. 

4) Revoke permissions from third-party apps

Using third-party apps and automated services may make it look like there is not an actual person behind the content, and the algorithm may flag this as a spammy tactic.

Always double-check the permissions you give to these services that promise to grow your account whether it’s scheduling tools or other integrations. 

5) Deactivate and activate your account

Temporarily deactivating your account for a couple of days may fix a shadow ban. Use the deactivate feature, don’t delete your account. 

6) Prioritise Reels

Focusing on Reels will help your account return to normal. Reels rather than static in-feed posts are driving a lot of engagement on the platform at the moment – especially among younger audiences – recording and editing short videos with music can help you capitalize on the success of the feature.

7) Reach out to Instagram support

In case you have yet to learn why Instagram is banning or deleting certain content, contact their Help Center for Instagram Business. 

Do specific words get you shadowbanned on Instagram?

Some users have reported getting shadowbanned due to using specific words, like sensitive content, politically focused topics, or ambiguous content. 

For example, the hashtag #eatingdisorder is a sensitive topic for the community. When searching for this content, Instagram doesn’t display related content unless the user actually wants to explore posts, including that tag. 

How to improve Instagram engagement

What can you do to improve your Instagram engagement and start recovering from a shadowban? Here are some best practices that the Content Marketing Institute suggests to increase engagement. 

1. Include a call to action in every piece of content. Your CTA could be a subtle message like “Send this to a person you care about” or a straightforward suggestion like “Save this post for later”. 
2. Add a comment with further information. If the caption didn’t give enough detail about the post, add a comment right after posting. Doing this will increase comment volume.
3. Post at least once a day. Consistency and frequency are key to staying relevant for your followers. You can determine the best time to post based on data from Instagram analytics tools. 
4. Cross-promote. Share your Instagram content on Facebook, other social channels, and your website. 
5. Share useful or entertaining content. You want to keep your followers engaged and give them a reason to save your post in their saved folder. Using Instagram templates will help you ensure that each post is unique, adds value, and looks good. 

Final thoughts

Even though Instagram’s shadowban is not official, there are still actions you can take and preventative measures you should follow to avoid a shadowban.

Check your analytics constantly and monitor your account daily. Learning how your community behaves will give you the lead in case something like this happens. Also, build the habit of understanding how a product – not just Instagram – works, and keep your knowledge up to date. 

Consider trying Hopper HQ for free to stay consistent with posting, keep track of banned hashtags, and stay on top of your analytics.

The post 10+ ways to fight the shadowban on Instagram appeared first on Hopper HQ.

In this article, we’ll explore the best practices and tools for providing excellent social media customer service, so you can ensure your customers are happy and your brand’s reputation stays intact.

Why social media customer service matters?

Social media has revolutionized the way customers interact with brands, with customer service becoming a critical component of the social media sales funnel. In fact, it can have a significant impact on your brand’s reputation and customer loyalty.

According to a survey, 83% of customers who have a positive experience with a brand’s social media are likely to recommend the brand to others. However, it’s important to remember that those who have a negative experience, are also likely to share their views within their network. This means that negative interactions on social media can quickly spread and damage your brand’s reputation.

Social customer service is a crucial aspect of modern customer service, and it can have a significant impact on your brand’s reputation and customer loyalty. By supporting your customers on social media, you can turn satisfied customers into brand advocates and even attract new customers.

Best tips for social media customer service

1. Respond promptly:

Responding to customer inquiries and complaints in a timely manner is crucial for providing effective social media customer service. Customers expect quick responses on social media, with 42% of consumers expecting a response within one hour. Delayed responses can lead to frustration and negative sentiment towards your brand.

2. Personalize interactions:

Personalizing social media interactions can help to create a more positive customer experience and build brand loyalty. Using a customer’s name, for example, can make the interaction feel more human and less robotic. Personalizing responses can also help to build rapport with customers and make them feel valued.

3. Use a friendly tone:

The tone used in social media customer service interactions can greatly impact how customers perceive the brand. Using a friendly and empathetic tone can help to defuse tense situations and make customers feel heard and understood. On the other hand, using a confrontational or dismissive tone can worsen the situation and damage the brand’s reputation.

Simple Post, Story + Reel Scheduling

Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest

Try Hopper HQ Now

4. Provide helpful solutions:

Providing helpful solutions to customer inquiries and complaints is key to effective customer service in general. This means not only acknowledging the customer’s issue but also providing actionable steps to resolve it. Customers appreciate when brands go above and beyond to help them, which can lead to increased loyalty and positive word-of-mouth.

5. Monitor social media mentions:

Monitoring social media mentions of the brand is crucial for providing effective social media customer service. Brands should actively monitor social media channels for customer inquiries and complaints, as well as mentions of the brand in general. This allows brands to respond promptly and address any issues before they escalate.

6. Continuously improve:

Continuously improving social media customer service is essential for meeting evolving customer expectations and staying ahead of competitors. Brands should regularly gather feedback from customers and analyze metrics such as response time and customer satisfaction to identify areas for improvement. Additionally, brands should stay up-to-date on social media trends and best practices to ensure their approach remains effective.

Brands with great social media customer care

One of the best ways to learn about effective social media customer service is to look at examples of brands that are doing it well. Here are some of our favourite real-life case studies:

KLM:

The Dutch airline, KLM, is known for its excellent social customer care. They have a dedicated team of social media agents who respond to customer inquiries and complaints on social media within 1 hour. KLM also personalized its social media interactions with customers by using their first names and signing off with the initials of the agent who handled the interaction. This personal touch helps to create a more positive customer experience and build brand loyalty.

Zappos:

Zappos, the online shoe retailer, is known for its customer-centric approach to social media customer service. The company has a dedicated social media team that responds to customer inquiries and complaints within minutes, 24/7. Zappos also goes above and beyond to surprise its customers on social media. Such as, by sending personalized thank-you notes and gifts to customers who mention the brand on social media. This approach has helped to create a loyal following of customers who appreciate the brand’s commitment to exceptional customer service.

JetBlue:

JetBlue, the American airline, has won numerous awards for its social media customer service, including a “Social Media Genius Award” from Convince & Convert. The company’s social media team is known for its humour, empathy, and quick responses to customer inquiries and complaints. JetBlue also uses social media to proactively provide information and updates to customers during weather-related disruptions, which has helped to build trust and loyalty with its customers.

Nike:

Nike, the global sportswear brand, has used social media to provide personalized customer service to its customers. The company has a dedicated social media team that responds to customer inquiries and complaints on social media within hours. Nike also provides product recommendations and personalized training plans to customers based on their fitness goals and interests. This personalized approach has helped to create a more engaging and positive customer experience, which can lead to increased loyalty and sales.

Consequences of poor social customer service

Customers expect instant and helpful responses from brands on social media, and failing to meet these expectations can have significant consequences. By understanding these consequences, brands can efficiently use social media to help their customers.

1. Damaged reputation:

When negative comments or complaints go unanswered on social media, they can quickly spread and harm your brand’s reputation. Customers may see the lack of response as a sign of poor customer service, which can result in a loss of trust and loyalty. In addition, as previously mentioned, customers who have a negative experience with your brand on social media are more likely to share that experience with their followers and potentially with a wider audience. This can lead to a tarnished brand image and potentially lost business.

2. Missed opportunities:

Social media provides an opportunity to engage with customers and potential users in a meaningful way. Failing to respond to customer inquiries or complaints on social media can result in missed opportunities. To address customer needs, provide helpful information, and potentially turn dissatisfied customers into loyal ones. By being responsive on social media, brands can demonstrate that they value customer feedback and are committed to providing excellent customer service.

3. Decreased customer satisfaction:

Social media has become an important channel for customer support, and customers expect timely and helpful responses from brands on these platforms. Failing to meet these expectations can lead to decreased customer satisfaction and potentially lost business. Customers may feel ignored or undervalued if their inquiries or complaints go unanswered, and this can impact their perception of the brand as a whole.

4. Increased costs:

Failing to address customer needs and complaints on social media can lead to increased costs. This can be because of handling customer issues through other channels, such as phone or email. This can also result in increased staff workload and potentially decreased productivity. By contrast, effective social media customer service, coupled with a virtual call center,  can help to reduce the workload on other customer support channels and lead to cost savings over time.

To summarize

Social media customer service is becoming increasingly important for businesses that want to build strong customer relationships and maintain a positive brand reputation. By following these best practices, not only will businesses provide exceptional customer care but also delight their customers. It will also, help drive business success like it did for brands like KLM, Nike and Zappos. With the right approach and mindset, social media can be a powerful tool for building long-lasting relationships with customers.

Trends, Tips & Inspiration to Supercharge Your Instagram Marketing.

Join 50,000 other subscribers. Getting inspired & supercharge your social media marketing with tips from our experts. Prepare for upcoming trends and social media holidays before they happen.

EmailEnter your email

SUBSCRIBE

The post Social Media Customer Service: Best Practices and Examples appeared first on Hopper HQ.

Now an almost $2 billion industry, Instagram influencer marketing has taken the social media world by storm. In recent years, Instagram users around the globe have begun making a living from paid posts and collaborative marketing campaigns.

The app offers the perfect space for brand ambassadorship, with influential users authentically recommending products and services to their loyal audience. With the influencer space estimated to grow to a $5-10 billion industry by 2021, it’s clearly a marketing force that isn’t going anywhere…

We’ve compiled all you need to know about Instagram influencer marketing and the way it works into this simple guide!

Contents:

1. Instagram Influencer Marketing: In A Nutshell
2. Why Instagram Influencer Marketing Works
3. How Much Do Instagram Influencers Cost?
4. What Makes An Instagram Influencer?
5. How To Work With Influencers On Instagram
6. The Future Of Instagram Influencer Marketing

1. Instagram Influencer Marketing: In A Nutshell

People who have built a large and engaged following on Instagram are known as ‘influencers’, due to the fact that their followers idolise them and respect their opinions. They may have acquired a loyal following due to their lifestyle, their job or hobby, the clothes they wear or the stories they tell.

The pool of influencers is vast and diverse, meaning almost any brand has the potential to utilise Instagram influencer marketing for their industry and target demographic. 

The emergence of Instagram influencers opened up huge opportunities for businesses looking to authentically market their products to their target audience, and thus the ‘paid post’ phenomenon was born.

In the early days, it might have been enough for a brand to send an influencer one of their products as a gift, in return for them posting about it on their profile. But this changed with the rapid growth of the space, as influencers realised they could not only gain free products, but actually charge brands for grid real estate on their profile.

Plan & Schedule Your Social Media Posts

Visually plan your posts. Drag & drop everywhere in seconds

Create Your First Post

2. Why Instagram Influencer Marketing Works

Influencer marketing allows brands to reach their target audience in a way that feels far more genuine than traditional advertising.

Rather than businesses selling directly to consumers, they are building relationships with influencers who can sell for them. Instagram influencers have a strong and loyal relationship with their followers, as they share many aspects of their lives with them. This leads us to feel like we know them personally, so when an influencer we like recommends something, we listen as we would if it were a friend.

For example, if you follow a travel blogger for their beautiful photos or funny captions, and they post about an airplane pillow that gave them the best night’s sleep on a long haul flight, you’re more inclined to remember the brand and buy it for your next holiday because you like and trust them. Makes sense, right?

With 800 million active users, Instagram has become the platform of choice for influencer marketing. 72% of users said they have made fashion, beauty or style-related purchases after seeing something on the app, proving its power in the digital marketing landscape of 2020. 

72% of Instagram users said they have made fashion, beauty or style-related purchases after seeing something on the app, proving its power in the digital marketing landscape of 2020. By @Nicola_HHQ
Click To Tweet

3. How Much Do Instagram Influencers Cost?

To give an idea of numbers in the Instagram influencer marketing world, Hopper HQ’s annual Instagram Rich List disclosed just how much money the top influencers and celebrities can earn from a single post.

Kylie Jenner bagged the top spot, charging over $1 million for a product-related post on her Instagram profile. Considering the 21 year old wiped out $1.3 billion of Snapchat’s market value with a single tweet earlier last year, her influence — and that of her whole family — is certainly not to be underestimated.

The amount an influencer can charge per post will vary depending on a number of factors, including follow number, engagement rate, and industry.

Elle Cuthbert-Edkins, our Customer Success Manager here at Hopper HQ, spoke on the BBC about the current state of Instagram influencer marketing. She emphasised the importance of engagement over follower number, explaining that “we’re typically seeing brands work exclusively with influencers who have a 10-20% engagement rate”, ensuring that the followers are truly interested in what the influencer is posting.

Engagement rate = no. of likes and comments ÷ no. of followers

'We’re typically seeing brands work exclusively with influencers who have a 10-20% engagement rate' @Elle_HopperHQ on influencer marketing
Click To Tweet

From our Rich List methodology and data, we found that many collaboration deals are worked out by 100,000 followers. For example, the beauty industry charges on average £162 per 100,000 followers for a single post. For many influencers that have followers in the millions, this level of sponsorship enables them to make a living from Instagram.

Check out the Hopper HQ 2023 Instagram Rich List to see which celebrities and influencers topped the charts across all industries

4. What Makes An Instagram Influencer?

There’s no strict criteria for being classed as an Instagram influencer. Any user who has a fairly high, engaged following — of people who actually care about what they do — will have an influence over their audience and is a valuable marketing proposition for brands.

If you’re a social media manager looking to start Instagram influencer marketing, do your research to ensure:

1. Their follower demographic is well matched to your target audience
2. Their following and engagement is genuine

Due to the existence of bots giving out likes and comments on users’ behalves, as well as the ability to buy followers, some Instagram accounts may look like influencers, but actually don’t have a loyal following or any real influence at all — we call them ‘ghost followers’.

Generic comments such as ‘’ or ‘Awesome shot!’ are likely to be from accounts using an engagement bot, so if these are the only kinds of interactions on an influencer’s posts, it’s likely that they don’t actually have the influence they’re making out.

NOTE: these bots will comment on posts of users in a chosen target demographic or using certain hashtags in order to increase brand awareness and get more followers. It makes sense, however they have become very easy to spot and don’t actually start genuine conversations! 

Another important indicator of a good influencer is that they are responsible with their partnership choices, truly taking into consideration their followers’ interests and ensuring they only do sponsored posts with brands they believe their audience would be likely to engage with.

Going hand in hand with this is that the influencers make their own content for a brand, hence why it’s often referred to as a ‘partnership’ or a ‘collaboration’, rather than them simply posting a photo the brand sends them.

Building an engaged following is hard work, and a good influencer will not want to post anything that looks alien to their audience or their feed. When strategising an influencer marketing campaign, it’s therefore important to make sure your brand image complements the influencer you’re looking to reach out to!

5. How To Work With Influencers On Instagram

If you decide that Instagram influencer marketing is the right step for your business, the first thing to do is set your budget. It’s an expensive game, and with influencers charging per post and for Stories, a whole campaign can set you back a long way.

With a smaller budget, you will be looking for micro influencers to promote your brand. These are influencers with a relatively smaller following (1,000 – 10,000) but who have a high engagement rate on their posts.

It is a far more cost effective option for smaller businesses, and micro influencers can have a great deal of influence over a specific audience. On a larger budget, you can think about bigger influencers, but try not to be fooled by vanity metrics such as number of followers and focus predominantly on engagement rate.

Once you’ve found people you think could be perfect, do your research as we mentioned above. Ensure they have a genuine following and a trusted, loyal community. See if they’ve worked on influencer campaigns in the past and look at the kinds of products or brands they promote, this will help to inform if they would be a good fit for your company.

As well as this, take a read of their comments to see if your target demographic are engaging with their content. And finally, check out which type of posts they’re excelling at (i.e Stories, video, gallery posts) to help inform your campaign. 

Then reach out to them! Micro influencers are likely to manage themselves, so contact them through the email on their profile or send them a direct message within Instagram. If you’re looking at a larger influencer, they will probably have an agency who manage their campaign requests – this is typically listed in their bio.

When approaching agencies, ask for the influencer’s rate card and explain your brand and the campaign brief you have in mind. Go into as much detail as possible (i.e budget, how many posts, the type of content etc) in order to best manage expectations on both side of the collaboration.

If you’re looking for inspiration, check out this report of the best performing brands in influencer marketing last year!

 Importantly, treat your working relationships with Instagram influencers as partnerships. Remember that they know what their followers engage with best, and to trust them in the content creation process!

6. The Future Of Instagram Influencer Marketing

Influencer marketing has had its fair share of criticism in recent years. Consumers have felt misled as a result of being unaware somebody they follow was getting paid to recommend certain products.

This has led to a huge push for transparency among influencers. Hashtags such as #ad and #spon have become standard in a paid post caption, in order to distinguish the sponsorship deals from ‘genuine’ recommendations. Instagram also created their official ‘Paid partnership’ tag, which sits above a post to inform users that a brand is collaborating with that influencer.

While on some levels this takes away from the authenticity that made Instagram influencer marketing so successful, influencers also feel a loyalty to let their followers know they’ve earned money from a post. 

At one of our events last year, ‘The Power Of Influencer Marketing in 2018’, our panelist Harry Hugo, Co-Founder of The Goat Agency commented on the problematic nature of these CMA regulations, due to the fact that it’s not universal across other advertising channels or promotional sponsorship deals.

He gave the example of Neymar walking on to the football pitch wearing Nike boots as a result of his multi-million dollar sponsorship deal. A notice does not appear on our television screens to tell us the boots are being marketed to us, and the suggestion of such would seem ludicrous.

Therefore it’s one rule for traditional methods of advertising, and another for Instagram influencer marketing, and it will be interesting to see how the regulations change as the space develops.

Read the other top takeaway from our influencer event here

At Hopper HQ we work with hundreds of influencers all over the world, and always encourage them to only accept partnerships with brands and products they truly like and would use themselves. False promotion eventually becomes obvious, meaning the influence the person actually has shrinks.

As a digital population we are developing ‘ad blindness’, meaning we’re essentially becoming immune to marketing. The fact that we click ‘Skip Ad’ on YouTube the second it becomes available, and even pay for the privilege of not being sold to with services like Spotify Premium highlights this.

Consumers are becoming more and more savvy when it comes to advertising, and it’s no different with Instagram influencer marketing. As the industry gets more and more concentrated, brands and influencers will need to think outside of the box to keep creating highly engaging marketing campaigns, and we can’t wait to see them!

Is there any other areas of influencer marketing you’d like to know more about? Let us know in the comments!

Hopper HQ is a social media scheduling and management platform that frees up time for the fun creative stuff! Named in the Top 5 Most Popular Social Media Marketing Software list 2018. Start your 14-day trial today.

TRY HOPPER HQ FREERefreshingly Simple Post, Story + Reel Scheduling

Visually plan all your social channels. Instagram, TikTok, Twitter, Facebook + LinkedIn.

Try Hopper HQ Now

We have a new article about digital marketing trends for 2022, read it now!

The post A Simple Guide To Instagram Influencer Marketing in 2024 appeared first on Hopper HQ.