social media tools Archives - Hopper HQ https://www.hopperhq.com/blog/tag/social-media-tools/ The #1 Social Media Tool for Small Business Fri, 30 Aug 2024 14:06:07 +0000 en-GB hourly 1 https://wordpress.org/?v=6.3.2 https://www.hopperhq.com/wp-content/uploads/2024/03/256-copy-60x60.png social media tools Archives - Hopper HQ https://www.hopperhq.com/blog/tag/social-media-tools/ 32 32 Hootsuite vs. Loomly: A 2024 Comparison Guide https://www.hopperhq.com/blog/hootsuite-vs-loomly/ Wed, 12 Apr 2023 16:04:00 +0000 https://www.hopperhq.com/?p=18110 The purpose of this article is to compare two major social media management software, Hootsuite vs. Loomly, and provide enough information to make a ration decision on which tool is best suitable for your business. Both tools have loads of amazing features that make them viable options for social media managers. But between these two […]

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The purpose of this article is to compare two major social media management software, Hootsuite vs. Loomly, and provide enough information to make a ration decision on which tool is best suitable for your business.

Both tools have loads of amazing features that make them viable options for social media managers. But between these two options, how do you know which one is the right fit for you? 

This in-depth comparison is here to guide you on everything you need to know about Hootsuite and Loomly. We will also be dissecting the strengths and weaknesses of these two platforms.

Hootsuite vs. Loomly Summary:

In this section, we will highlight key differences and similarities between Hootsuite vs. Loomly, helping you pick the one that best suits your specific needs.

When it comes to the target customers, Hootsuite caters to the needs of a larger social media team. It offers robust social media management, analytics, and team collaboration features. This makes it ideal for social media teams, influencers, or individuals who just want to be better at managing their social media accounts. 

Loomly, on the other hand, caters to individuals and small teams looking for social media management software with a user-friendly interface.

When it comes to pricing and affordability, Hootsuite has a wider range of plans catering to diverse budgets. However, it’s much more expensive compared to Loomly’s pricing. Loomly has a free plan with limited features while Hootsuite offers a 30-day free trial.

In terms of ease of use, Hootsuite requires a steeper learning curve. This is because the platform has more advanced features which takes a lot of training to learn how to use them effectively. Loomly, on the other hand, is a simpler and less complicated user interface making it easy to use. 

Below is a comparison table that shows how they compare against each other. We also included Hopper HQ in this table to see how these two social media management tools compared against our software:

FeatureHootsuiteLoomlyHopper HQ
Pricing starts at $99/month$32/month$16/month
Social PlatformsInstagram, Facebook, Twitter, TikTok, Pinterest, YouTube shortsInstagram, Facebook, Twitter, TikTok, Pinterest, YouTube shortsInstagram, Facebook, Twitter, TikTok, Pinterest, YouTube shorts
Users 12Unlimited
Accounts10101 Social set
Scheduled PostsUnlimitedUnlimitedUnlimited
Scheduling & Publishing✅✅✅
Bulk Scheduling✅❌✅
CSV upload✅❌✅
Analytics✅✅✅
Collaboration✅✅✅
Inbox✅✅❌
Visual-grid planner❌✅✅
Approval Workflow❌❌✅
SupportEmail, Chat, Tweet for SupportFAQ, Chat & Email Chat, Email, Social Media, Help-center & demos

What is Hootsuite best for?

Hootsuite is a social media management platform that helps businesses and individuals manage their social media accounts. It serves as a central hub for managing multiple social media profiles. 

With this platform, you can schedule and publish posts and engage with your audience. You can also track, monitor, and analyze your account to see how your content is performing. 

Using Hootsuite allows you to share access to your company’s social media profiles allowing you to manage multiple accounts among your team members. This platform lets you assign projects among team members.

The platform offers a comprehensive range of features including content scheduling, content curation, insights into audience behavior, and an in-depth analysis of your content performance.

What is Loomly best for?

Loomly is a cloud-based social media management platform that empowers individuals and teams to plan, create, schedule, and analyze their social media content. It acts as a centralized platform for all your social media activities, streamlining your workflow and boosting your online presence. 

Loomly is designed to help individuals, businesses, and organizations streamline their social media presence across various platforms. The platform allows you to manage your Facebook, Instagram, Twitter LinkedIn, TikTok, Pinterest, Google My Business, and more on a centralized dashboard.

With Loomly, you can craft engaging posts, including text, images, videos, and links, and schedule them for publication. Not only that, but you can collaborate with the content team, share access to social media accounts, assign tasks, and get feedback. You can also use Loomly to track key metrics like reach, engagement, and clicks to understand what’s working and adjust your strategy.

What’s the best option regarding costs?

Hootsuite: more expensive but gives access to 10 social accounts

Hootsuite’s basic plan starts from $99 a month on the yearly plan. This plan only gives you access to 1 user and lets you manage up to 10 social accounts. If you have a large social media team, you would need to consider other tiers which are much more expensive.

Hootsuite offers a 30-day free trial on each of their plan where you can test the platform to see if it’s a great fit. If you’re already certain Hootsuite is a great fit for you, you can decide not to opt for their free trial. Doing this gives you a reward of 20% off of the total price of your subscription. 

Hootsuite pricing page

Loomly: Affordable pricing and more value for money

On the other hand, Loomly offers a more affordable and accessible pricing compared to its counterpart. The base price starts from $32 per month (or $384 per annum) if you’re paying for 12 months. This tier of subscription gives you access to 2 users and 10 social accounts which is ideal for a small business with a two-person social media team. However, if you have more than two people on your team, you might need to explore other subscription tiers. 

Unlike Hootsuite which has a 30-day free trial, Loomly only gives you a 14-day free trial on all their paid plan. Also, there’s no 20% bonus like you get on Hootsuite if you decide not to opt for the free trial. 

 Loomly pricing page

What features are available in both?

Hootsuite: Packed with a lot of exciting features

Hootsuite boasts of having a lot of exciting features which makes it ideal for large enterprises with a large team. The platform is equipped with basic features like content creation, bulk editing and scheduling. There are also other unique features like social media advertising, a feature that lets you create, manage, and optimize paid social media campaigns directly on your dashboard. 

Another feature worth noting is that Hootsuite lets you generate detailed reports based on specific timeframes, campaigns, or audiences, unlocking valuable insights. You can also benchmark your performance against competitors to identify areas for improvement.

Loomly: User-Friendly dashboard and Ideal for visual storytelling

Loomly has a lot of features that let effectively plan and visualize your content in advance. Not only that, the platform allows you to organize and store all your visual assets (images, videos) and templates for effortless reuse.

In addition, you can use Loomly to track key metrics like reach, engagement, clicks, and website traffic for each post and overall social media performance. The platform also enables you to generate in-depth reports based on specific needs, gaining valuable insights into your audience and content effectiveness.

Who are their target audience?

Hootsuite is targeted at large companies and enterprises

Hootsuite is an ideal solution for large companies and enterprises. This is because it’s equipped with a lot of unique features that make it seamless for a large team of social media team. 

Hootsuite lets you manage multiple social media platforms. The Hootsuite also lets you manage these accounts from a centralized dashboard. You can monitor trends in your industry and monitor competition. This way, you can keep track of major competitors in your industry and see how your campaigns compare against theirs.

Loomly’s Target Audience: Ideal for small and medium businesses

Loomly’s affordable pricing and user-friendly interface make it attractive for small businesses and teams starting with social media management. The simple and intuitive interface eases the learning curve and makes it accessible for those less familiar with social media management platforms.

While Loomly can accommodate larger teams, its functionality might not be as comprehensive as platforms like Hootsuite for very large enterprises requiring in-depth analytics and custom integrations.

What Integrations are available?

Hootsuite has 200+ integrations

When it comes to integration, Hootsuite takes the lead with over 200 integrations with other different tools. To start with, Hootsuite integrates with popular social media platforms like Twitter, YouTube, Instagram, Pinterest, Google My Business, etc. The platform also integrates with other third-party applications like Mailchimp, Constant Contact, Adobe Creative Cloud, Canva, and more. 

While Loomly doesn’t have many integrations compared to Hootsuite, it integrates with popular tools that any social marketing team would need. To start with, Loomly connects with social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc. Loomly also integrates with other platforms like Slack, Zapier, Microsoft Teams, and more. 

Are there team collaboration features?

Hootsuite supports seamless collaboration with team members

Hootsuite allows team members to collaborate seamlessly. To get access to this feature, you need to opt for a Hootsuite Team account which is for $249 per month. This subscription tier gives you access to three approved users to effectively collaborate.

Hootsuite gives you multi-users access which allows you to assign different access levels and roles to team members. You can also streamline communication and task management with a central location for all incoming messages and mentions across social media accounts. You can as well collaborate visually with shared calendars where team members can see assigned tasks, scheduled posts, and overall content workflow.

However, it’s important that while Hootsuite allows team collaboration, this feature is only idea for brands with a smaller social media team. This is because the subscription tier only allows you to have 3 users. 

Loomly provides support to small and mid-sized teams

Loomly also allows your social team to collaborate. Subscribing to the base plan of $32 per month gives you access to two users who collaborate effectively. However, opting for the base price might not be ideal for you if you have a bigger social media marketing team. 

The standard plan ($64) gives you access to 6 users while the advanced plan ($131) gives you access to 14 users. Compared to Hootsuite, Loomly can better accommodate a larger social team and let them collaborate without any hassle.

Other Alternatives to consider: Hopper HQ

When looking at Hootsuite vs Loomly, it might be useful to consider other tools that may get the job done. An ideal option is Hopper HQ, a visual-first social media management tool,

If you’re looking for a tool that has a unique approach to social media scheduling, Hopper HQ is worth considering. Its user-friendly interface and budget-friendly pricing make it a strong contender. With just $16 per month, you can access a wide range of features that make social media management easy for you and your team. 

Hopper HQ Planner

Hopper HQ includes built-in editing tools for photos and videos, making it easier to create and optimize visual content for Instagram. Hootsuite and Loomly might require integration with other tools for advanced editing.

Using Hopper HQ will also give you access to bulk scheduling and allow your team to collaborate to get the best result with your campaigns. 

Hootsuite vs. Loomly: Which is right for you?

Picking the right tool will largely depend on your budget and your needs when it comes to social media management. While Hootsuite is the more expensive option, it comes with a handful of premium features that are best suited for large enterprises. 

Loomly, on the other hand, is cheaper. However, it doesn’t have all the best whistles that you’ll get if you’re using Hootsuite. This makes it an ideal option for smaller teams that are looking for a simple and straightforward tool to manage social media.

Ultimately, the decision is yours based on your individual needs and preferences. However, you’re welcome to try Hopper HQ before making a choice.

The post Hootsuite vs. Loomly: A 2024 Comparison Guide appeared first on Hopper HQ.

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The Best 10 Later Alternatives for 2024 https://www.hopperhq.com/blog/later-alternatives/ Thu, 08 Sep 2022 12:33:38 +0000 https://www.hopperhq.com/?p=15293 Looking for the best Later alternatives to manage your social media? We’ve got you covered. Read on to learn more about the Later social media management tool and the top alternatives that best suit your needs. As we step into 2024, the search for tools that can effectively replace or complement Later, a popular social […]

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Looking for the best Later alternatives to manage your social media? We’ve got you covered. Read on to learn more about the Later social media management tool and the top alternatives that best suit your needs.

As we step into 2024, the search for tools that can effectively replace or complement Later, a popular social media scheduling platform, has intensified. It may not be the best tool for everyone and here are a few reasons why:

  • The free version is quite limited
  • What the basic plan offers may not be worth the price 
  • Can be expensive for smaller teams
  • Hard cancellation process 

This article will explore platforms that not only match the capabilities of Later but also introduce innovative features to enhance your social media strategy.

From user-friendly interfaces to advanced analytics, we’re happy to share with you a curated list of alternatives that promise to revolutionize the way you engage with your audience and manage your social media presence. 

Top Later Alternatives to Consider

Use the table below for a quick skim of the best Later alternatives to consider. You can quickly find out which social media management tool is best for you depending on your requirements and priorities.

FeaturesHopper HQ Later Hootsuite Sprout Social Buffer
Platforms Instagram, Facebook, Twitter, TikTok, Pinterest, YouTube shorts Instagram, Facebook, Twitter, TikTok, PinterestInstagram, Facebook, Twitter, TikTok, Pinterest, YouTube shortsInstagram, LinkedIn, TikTok, Pinterest  Twitter, Facebook & YouTubeInstagram, TikTok, Facebook, Twitter, LinkedIn, Mastodon, YouTube, Google Business, Pinterest.
Free Trial ✅ ✅ ✅✅✅
Starting Price$16$25$108$199 per seat $6/month per social channel
UsersUnlimited1111
Additional users Unlimited❌❌❌❌
Visual Grid Planner ✅ ❌❌✅ ❌
Approval Workflows ✅ ❌(in higher plans)❌(in higher plans)❌(in higher plans)❌
Auto Hashtag Suggestions✅ ❌✅ ❌✅
AI Assitance ✅✅ (limited)✅ ✅ ✅
Analytics and Reporting ✅✅ (only up to 3 months)✅ ✅ ✅
Bulk Scheduling ✅✅✅ ✅ ❌
Cross-channel Scheduling✅✅✅ ✅ ✅
Mobile APP✅✅✅ ✅ ✅

1) Hopper HQ: Best for ease of use

Hopper HQ stands out as a visually focused social media planner, renowned for its user-friendly design and affordable pricing, positioning it as an excellent alternative to Later. This tool boasts a variety of compelling features designed to enhance your social media presence.

Opt for its only subscription plan, and you’ll unlock AI-powered tools including automated image resizing and caption creation, alongside capabilities such as bulk scheduling and collaborative functions for teams. This makes it an ideal choice for both agencies and small to medium-sized enterprises.

From over 8 years of experience in managing social media accounts, I have found Hopper HQ to be the best all-around scheduling tool I’ve ever used. I’ve tried Hootsuite, Later, Buffer, and TweetDeck, but none have been as user-friendly or as intuitive to what social media marketers actually need as Hopper HQ has.

Sylvie Hall, Marketing Strategist and Founder

Hopper HQ Key Features:

FeaturesHopper HQ Later 
Platforms Instagram, Facebook, Twitter, TikTok, Pinterest, YouTube shorts Instagram, Facebook, Twitter, TikTok, Pinterest
Free Trial ✅ ✅ 
Price$16$25
UsersUnlimited1
Additional users Unlimited❌
Visual Grid Planner ✅ ❌
Approval Workflows ✅ ❌
Auto Hashtag Suggestions✅ ❌
AI Assitance ✅✅ (limited)
Analytics and Reporting ✅✅ (only up to 3 months)
Bulk Scheduling ✅✅
Cross-channel Scheduling✅✅
Mobile APP✅✅

Hopper HQ vs Later:

1) Cost-effective pricing

Although Later is significantly cheaper than other tools like Hootsuite, Hopper HQ still beats it in regards to price. Firstly, Hopper HQ only works with one subscription plan, which is $16 monthly on the yearly plan and $19 on the monthly plan. Later on the other hand starts at $16.25 on the yearly subcription and jumps to $25 if you opt for a monthly one. 

2) Prompt customer service:

At Hopper HQ, every user receives equal attention and can access swift, complimentary support whenever required. Assistance is available via email, in-app chat, or through their social media channels. Additionally, there’s a weekly webinar demo of Hopper HQ, open to all who wish to explore the app’s functionalities in depth.

You can also take full advantage of their detailed help center. Later, on the other hand, only provide their help center and human support by email in their basic plan. 

3) User-friendly interface:

Hopper HQ is notable for its sleek and straightforward user interface, which significantly streamlines the task of scheduling and auto-posting on social media. Users can effortlessly handle their social media posts with just a few instinctive steps. Its neat and orderly layout makes it a breeze to navigate through the platform, facilitating the ease of uploading, scheduling, and overseeing posts across different social media networks.

4) Amazing for SMEs:

Hopper HQ provides affordable, effective, and intuitive features tailored to the requirements of agencies and small to medium-sized enterprises. It’s an ideal choice for handling numerous client profiles or for a brand that’s present in multiple channels. The combination of Hopper HQ’s functionalities, analytics, and budget-friendly pricing positions it as an essential asset for businesses aiming to boost their online visibility without breaking the bank. In contrast, Later team and collaboration features are limited on their basic plan, you’d have to purchase their growth subscription at $30 a month.

2) Pallyy: Best to track social media mentions

Pallyy is a notable contender among the newer alternatives to Later. It initially gained attention as the first tool dedicated to Instagram analytics. Now, however, Pally supports 7 social media channels. 

One of its key features is a centralized social media communications platform, where you can track where and when your brand was mentioned, tagged, or contacted. 

Key Features:

  • Tracking competitors
  • Searching hashtags 
  • Customizable dashboard
  • Bio link tool
  • Analytics Categorization

Supported Platforms: Instagram, Facebook, LinkedIn, Pinterest, Twitter, TikTok and Google My Business

Pricing:  Freemium plan or the Premium plan starting at $16.20 

LaterPallyy
Platforms TikTok, Instagram, Facebook, LinkedIn and Pinterest Instagram, Facebook, LinkedIn, Pinterest, Twitter, TikTok and Google My Business
Free PlanYesYes 
Number of Plans 51
Starting Price$16.67/month$18/month 
Users1
Additional Users $3.33/month$29/month 
G2 Rating 4.54.6

Cons for Pallyy:

  • No Content Queues: Pallyy lacks content queues within its scheduler, which may be limiting for users who rely on this feature for efficient content management.
  • Additional Costs for Multiple Social Sets: The premium plan includes only one social set, and any additional sets come with extra charges.
  • Limited Advanced Scheduling Features: It lacks certain advanced scheduling functionalities, such as post-recycling, which could be a drawback for users seeking more robust tools.
  • Instagram-Centric Analytics: While Pallyy offers strong Instagram analytics, its analytics for other social networks are relatively basic.

Pallyy vs Later:

Both social media scheduling tools offer a free plan, but like in most cases, the amount of features you can access is limited. On Pallyy you’ll manage to schedule 15 posts with 1 social set, while, on Later you’ll only manage to schedule 5 posts. 

As Pallyy only has one type of paid subscription plan, you’ll have access to all their features within it. For Later, however, there are three paid plans, and depending on how many of their features you need, the price increases. For example on their basic paid plan, you’ll not have access to their hashtag suggestions features or their Instagram product tagging. To have access to all of Laters’ features you’d have to pay from $53 a month. 

While, on Pally’s subscription, you’d instantly get access to their scheduling, teams, inbox, and analytics features. 

3) Sendible: Great to track user engagement

Sendible is a good Later alternative for brands and agencies who focus on engaging on social media. It provides features like Real-time commenting and replies on all their plans to help increase social media response rates. 

Key Features:

  • WordPress Integration
  • Supports different languages 
  • Connect Bitly link shortener
  • Pre-built reports

Supported Platforms: Instagram: Facebook, TikTok, Twitter, LinkedIn, Google My Business, YouTube, WordPress

Pricing: Free trial or paid subscription starting at $29 monthly on the yearly plan. 

LaterSendible 
Platforms TikTok, Instagram, Facebook, LinkedIn and Pinterest Facebook, TikTok, Twitter, LinkedIn, Google My Business, YouTube, WordPress
Free PlanYesNo
Number of Plans 55
Starting Price$16.67/month$24/month 
Users11
Additional Users $3.33/monthN/a
G2 Rating 4.54.5

Cons of Sendible

  • Limited Integrations: Sendible currently lacks integration with popular platforms like Pinterest and Twitch, which may be a drawback for users who rely on these channels for their business.
  • Restricted Twitter/X Functionality: Only supports publishing and scheduling features, with no analytics, reporting, or inbox functionality available.
  • No AI Writing Tools: Does not support AI writing tools to help users quickly generate post captions, while, an alternative like Hopper HQ does.
  • Important Features Limited to Higher-Tier Plans: Some of the most essential features, like the Content Library, are only available on higher-tier plans, making it potentially more expensive to access the full functionality.

Sendible vs. Later:

Sendible subscription plans work with social profiles instead of bundles. On their Creator plan, you’ll be able to add up to 6 social media profiles but you’ll only have access to one user. However, on their next plan, traction subscription, for $74 a month, you will have access to 34 social profiles and 4 users. 

If you’re looking for a social media management tool that provides AI assistance, then Sendible will not be a suitable option for you. In this case, Later provides AI features in all their plans, making it potentially a better option. 

4) Sprout Social: Best for larger companies

Sprout Social stands out, particularly for enterprises and larger companies, by offering an extensive range of additional app integrations, such as Canva and Bitly. These integrations collectively enable users to broaden the reach and effectiveness of their marketing efforts significantly.

Key Features:

  • All in one social inbox
  • Review Management 
  • Tasking and social CRM tools
  • Paid promotion tools for Facebook 
  • Profile, location, and keyword monitoring 

Supported platforms:  Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok, WhatsApp, and YouTube

Pricing: The first SproutSocial paid subscription starts at $249

LaterSprout Social  
Platforms TikTok, Instagram, Facebook, LinkedIn and Pinterest Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok, WhatsApp, and YouTube
Free PlanYesNo
Number of Plans 54
Starting Price$16.67/month$199/month/per seat
Users 11
Additional Users $3.33/month$199/month
G2 Rating 4.54.4

Cons of Sprout Social

  • High Cost: Sprout Social is more expensive than Later and its competitors, making it unaffordable for some, especially for small businesses or agencies.
  • Lack of Post Variants and Re-Queueing: The absence of post variants and auto queueing, makes it harder to efficiently manage content, particularly for businesses that rely on reusing and repurposing content to maintain a consistent presence.
  • Limited LinkedIn Functionality: Not ideal for businesses that mainly focuses on Linkedin. The difficulties in tagging names on LinkedIn posts add extra manual work.
  • Slow Customer Service: Delays in customer service response times can hinder a business’s ability to quickly resolve issues, potentially impacting social media campaigns and overall efficiency.

Sprout Social vs. Later:

Sprout Social’s pricing is significantly higher than that of Later. However, it compensates with a robust feature set, making it an ideal choice for larger companies with sufficient Martech budget.

Ideal for established brands for whom maintaining a social media presence is vital to their marketing strategy, Sprout Social centralizes all social media activities. This includes daily posting, ads management, and customer relationship management. The comprehensive features it offers justify the higher subscription costs.

5) Socialbee: Ideal alternative for agencies

SocialBee is similar to Later, focused on enhancing your effectiveness on Instagram and other platforms. It enables you to tailor each post for seamless sharing across multiple networks.

With SocialBee, you gain complete control over your posting schedule by establishing automation guidelines for the days you’re away. The tool effortlessly auto-schedules a variety of content types, including evergreen, promotional, curated, industry news, and time-sensitive material.

Key features:

  • AI Assistance 
  • Manage social media comments and DM’s 
  • Track performance and download PDFs 
  • Invite team members and approved posts 
  • Integrate with Canva, Unsplash or Giphy 

Supported Platforms: Facebook, Instagram, TikTok, Twitter, LinkedIn, Google My Business, YouTube, Pinterest 

Pricing: Plans start at $24 a month with all plans providing a free trial. 

LaterSocialBee
Platforms TikTok, Instagram, Facebook, LinkedIn and Pinterest Facebook, Instagram, TikTok, Twitter, LinkedIn, Google My Business, YouTube, Pinterest 
Free PlanYesNo
Number of Plans 53
Starting Price$16.67/month$24.20/month/
Users11
Additional Users $3.33/month$10/month
G2 Rating 4.54.8

Cons of SocialBee

  • Not an All-in-One Tool: SocialBee lacks a social inbox and social listening features, if this is important for a business they need to rely on additional tools, potentially increasing costs and complexity.
  • Challenging Pinterest Setup: Setting up Pinterest on SocialBee is reportedly difficult and requires using other tools, which complicates the process and may be frustrating.
  • UX and Interface Issues: The calendar can easily become cluttered when handling a lot content, as well as the inability to view multiple profiles or switch between weekly and monthly formats can make management less efficient.

Socialbee vs Later:

Socialbee like later, only provides one user and 1 workspace on their basic plan. However, instead of working with social sets, you can connect at least 5 social accounts. This means that if you want to solely connect Instagram accounts, you can.  

Although Socialbee may not provide as many robust features as later, the limitations between plans are not huge. With the only two features, branded reports and internal notes being restricted in their basic plan. Apart from this, the main difference is in quantity, like for example between the number of users, workspaces, or scheduled posts. 

Socialbee has shown to be a good tool for agencies who would need to work with different workspaces to differentiate from clients. It also seems to provide sturdy AI assistance.

6) Hootsuite: Enterprise-focused alternative

Hootsuite might be the most known Later alternative out there but with reason. It comes with a hefty amount of key features and the price to show it. Being on the more expensive side, this tool would be viable for larger companies that have the budget to spend a few $100 a month. 

Key Features:

  • Automatic publishing and Scheduling 
  • Social media analytics and reporting
  • Social listening tools 
  • AI Content Creation 
  • Engagement tracking tools 

Supported Platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Pinterest.

Pricing: Provides a 30-day free trial then their basic plan starts at $106 a month. 

LaterHootsuite
Platforms TikTok, Instagram, Facebook, LinkedIn and Pinterest Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Pinterest.
Free PlanYesNo
Number of Plans 53
Starting Price$16.67/month$99/month
Users 11
Additional Users $3.33/monthN/a
G2 Rating 4.54.2

Disadvantages of Hootsuite

  • High Cost: Can be potentially unaffordable for smaller businesses and agencies. This can be a significant barrier, especially when more affordable alternatives like Hopper HQ are available.
  • Limited Reporting and Distribution: There are limited reporting capabilities in the lower priced plans. Additionally, sharing reports to multiple stakeholders is not available in this smaller plans.
  • Cumbersome Post Deletion Process: The process of deleting a post on Hootsuite is yuneccesarily difficult and time-consuming, requiring multiple steps. Which may be a problem when posts need to be deleted quickly for less impact on followers.
  • Tagging Limitations: Hootsuite does not allow content to be tagged after it has been posted, meaning that if you forget to tag content before publishing, campaign insights will be incomplete and maybe even inaccurate.

Hootsuite vs. Later

Hootsuite is a robust tool that on its basic plan provides 10 social accounts, and unlimited posts but only one user. This plan, although great for brands that don’t need complex features, is limiting in regards to working in teams. You’ll not be able to share your content calendar nor will you have access to approval workflows. However, this is also the case for Later. 

On their next plan, at a starting price of $268 a month, you’ll be given access to such features as, content calendar sharing, one custom branded URL, automated link tracking, and team assignment. For any other feature you may require, you’ll have to choose an even more expensive plan.  

7) Planable: Best for on-site teams

Planable is a great fit for brands that encourage everyone in the company to have an active role in content production. Local teams can upload directly from their mobiles and organize content by industry or location.  

Furthermore, specific rules can be created for each location regarding content approval workflows, making it a top Later alternative for real estate or other on-site teams.  

Key Features:

Supported Platforms: Facebook, LinkedIn, Instagram, Twitter, YouTube, TikTok, Pinterest, Google My Business 

Pricing: Provides a Freemium plan, or the basic plan starting at $11 a month.

LaterPlanable 
Platforms TikTok, Instagram, Facebook, LinkedIn and Pinterest Facebook, LinkedIn, Instagram, Twitter, YouTube, TikTok, Pinterest, Google My Business 
Free PlanYesYes
Number of Plans 54
Starting Price$16.67/month$33/month
Users12
Additional Users $3.33/monthN/a
G2 Rating 4.54.6

Disadvantages of Planable

  • Limited Analytics and Insights: The platform’s analytics and reporting tools are not as robust as those offered by competitors like Later, which can disadvantage users looking for in-depth performance data.
  • Limited Scheduling Options: The post-scheduling options on Planable are not as extensive or flexible as those offered by other platforms like Later.
  • Lack of Advanced Features: Planable lacks some advanced features such as social listening, content curation (like RSS feeds), UTM parameters, and hashtag suggestions.
  • Occasional Glitches and Bugs: Users have reported experiencing occasional glitches and bugs within the platform, which can disrupt workflow and affect the overall user experience, potentially impacting the efficiency of social media management.

Planable vs. Later

Planable provides a free plan where you’ll be able to publish 50 posts, however, this does not include Twitter. Then, on their basic plan. You’ll have access to 4 pages per workspace, unlimited posts, 20 tweets per month, and the Feed and Calendar view. 

Like Later, Planable provides AI assistance on all types of plans, however, it is limited to caption rewrites and generation. 

Both Later and Plananble have limited team features on their basic plans. If you work with a team, then it would be best to opt for a more expensive subscription plan. On the $ 22-a-month plan, you’ll gain access to all their team management features except for multi-level approval workflows.  

8) Loomly: Best for content creation

Key Features:

  • Loomly Media studio
  • Sponsored posts 
  • Custom Branding
  • Loom.ly Link Shortener
  • Social inbox and community management  

Supported platforms: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Business Profile, YouTube, Snapchat, TikTok

Pricing: 15-day free trial then pricing starts at $32/ a month on the yearly plan 

LaterLoomly
Platforms TikTok, Instagram, Facebook, LinkedIn and Pinterest Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Business Profile, YouTube, Snapchat, TikTok
Free PlanYesNo
Number of Plans 54
Starting Price$16.67/month$32/month
Users12
Additional Users $3.33/monthN/a
Top Features 
G2 Rating 4.54.6

Disadvantages of Loomly

  • Limited Advanced Features: Loomly lacks on social inbox, social listening, and analytics features. This makes it less suitable for businesses that are looking for a more centralized tool compared to Later.
  • User Interface and Experience Issues: Users have reported that the calendar view can become cluttered, especially when scheduling multiple posts for the same day. Additionally, the interface can feel somewhat basic and less intuitive compared to other tools, impacting the overall user experience.
  • Occasional Glitches and Slow Performance: Some users have experienced occasional glitches and slow performance when using Loomly, particularly when handling tasks such as scheduling posts or loading the content calendar. This can disrupt workflow and reduce efficiency.

Loomly vs Later:

When comparing Loomly and Later, two prominent social media management tools, their distinct features cater to different user needs and preferences. Loomly offers a broad spectrum of functionalities including the Loomly Media Studio for asset management, the ability for sponsored posts, seamless Slack and Microsoft Teams integration, custom branding options, a convenient Loom.ly link shortener, and comprehensive social inbox and community management tools.

On the other hand, Later is renowned for its user-friendly interface and strong focus on visual content scheduling, particularly for Instagram. Later’s strengths lie in its visual content calendar, straightforward scheduling features, and strong analytics for Instagram, making it a go-to for businesses and influencers focusing predominantly on this platform.

9) Agorapulse: Best for monitoring capabilities

When comparing Agorapulse to Later, it’s essential to consider the unique features and capabilities each platform offers for social media management. Agorapulse distinguishes itself with a robust set of features, including an AI writing assistant, a unified social media inbox for managing messages across platforms, and a comprehensive content library.

Key Features:

  • AI writing assistant
  • Social Media Imbox
  • Ad monitoring 
  • Content Library 
  • ROI Analytics 

Supported Platforms: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Business Profile, YouTube, TikTok

Pricing: You can try it for free or starting price at $53 a month  

LaterAgoraPulse
Platforms TikTok, Instagram, Facebook, LinkedIn and Pinterest Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Business Profile, YouTube, TikTok
Free PlanYesYes
Number of Plans 54
Starting Price$16.67/month$49/month
Users11
Additional Users $3.33/month$49/month
G2 Rating 4.54.5

Disadvantages of Agorapulse

  • High Pricing for Advanced Features: For advanced features like social listening and detailed analytics, teams would have to purchase higher-tier plans, which can be expensive.
  • Steep Learning Curve: The platform’s extensive feature set can make it difficult for new users to get up to speed quickly, particularly for those who are not familiar with social media management tools.
  • Inconsistent Customer Support: Frequent complaints by users on the slowness of the tools’ customer support. Leading to bugs and other issues not being fixed within an acceptable time.
  • Limited Reporting Customization: eams who need highly tailored reports may find the platform’s reporting capabilities limited.

Agorapulse vs. Later

In summary, Agorapulse offers a comprehensive suite of features for businesses seeking extensive social media management capabilities across multiple platforms, with particular strengths in content organization, ad monitoring, and analytics. 

Conversely, Later appeals to users with its streamlined, Instagram-focused approach, providing powerful tools for visual content planning and analysis. Later, for example, does not support Google My Business, while AgoraPulse does. But, it does provide a free plan like AgoraPulse, although have been proven to be limiting. 

The choice between Agorapulse and Later will depend on the specific needs of the user, whether they require a broad, feature-rich platform like Agorapulse or a more focused, intuitive tool like Later for Instagram-centric content management.

10) Kontentino: Best for team collaboration

The choice between Kontentino and Later largely depends on the specific needs of the user or organization. Kontentino is better suited for teams seeking a detailed and collaborative planning process across multiple social media platforms, while Later is tailored for users focusing on visual content and Instagram management.

Key Features:

  • Live post preview
  • Task assignments
  • Approval workflow
  • Inspiration calendar
  • Competition analyses

Supported Platforms: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Business Profile

Pricing: Provides a free trial then pricing starts at $53 a month on the yearly plan 

LaterKontentino 
Platforms TikTok, Instagram, Facebook, LinkedIn and Pinterest Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Business Profile
Free PlanYesYes
Number of Plans 55
Starting Price$16.67/month$49/month
Users11
Additional Users $3.33/month$49/month
G2 Rating 4.54.8
Kontentino Pricing

Disadvantages of Kontentino

  • Limited Integrations: Kontentino supports fewer third-party integrations compared to other Later alternatives. This can be a drawback for some teams that rely on a variety of tools for their social media strategy
  • Basic Analytics: The analytics and reporting features in Kontentino are not as advanced or detailed as those offered by other alternatives like Hootsuite. Making it not a good fit for teams that require in-depth data.
  • Limited Social Media Platform Support: Kontentino supports the major social media platforms but lacks support for TikTok and YouTube. Making it not an ideal tool for businesses present on these channels.
  • User Interface Challenges: The interface can be less intuitive and slightly cumbersome to navigate, especially when managing multiple channels. Not as visually focused as other competitors like Hopper HQ.

Kontentino vs. Later

While both Kontentino and Later offer robust scheduling and analytics features, Kontentino stands out for its comprehensive approach to team collaboration and client approval workflows. It’s particularly well-suited for agencies and larger teams that require detailed planning and approval processes before publishing. Its support for budget and spend tracking also adds an additional layer of project management that can be valuable for managing social media campaigns.

Later, on the other hand, is highly regarded for its visual scheduling tools, making it an ideal choice for influencers, businesses, and creators who prioritize Instagram as their main platform. Its user-friendly interface and strong focus on visual content help users plan and execute an engaging Instagram strategy with ease.

So, what is the best Later alternative?

Social media tools like Hopper HQ are great Later alternatives that let you automate your social media posting. You can rely on autopilot and make many tedious social media tasks more manageable. This allows you to save time and focus more on connecting with your audience while managing multiple social accounts simultaneously. 

Hopper HQ offers valuable features and amazing customer support within a reasonable price range. Try Hopper HQ for free and benefit from its ease of use and cost-friendly plan. 

Enjoyed this post? You might also like:

TRY HOPPER HQ FREERefreshingly Simple Post, Story + Reel Scheduling

Visually plan all your social channels. Instagram, TikTok, Twitter, Facebook + LinkedIn.

FAQs

Which app is better than Later?

Hopper HQ is one great alternative to Later. It offers the same features with more flexible plans that are suitable for creators, agencies, and brands managing multiple social media accounts.

What is the best app for scheduling Instagram posts?

Try Hopper HQ; It has a 14-day free trial and excellent social media scheduling features at a reasonable price.

The post The Best 10 Later Alternatives for 2024 appeared first on Hopper HQ.

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9 Best Hootsuite Alternatives in 2024 https://www.hopperhq.com/blog/hootsuite-alternatives/ Mon, 29 Aug 2022 11:37:29 +0000 https://www.hopperhq.com/?p=15275 Looking for the best Hootsuite alternatives to manage your social media presence? This blog post has all the answers you need… Managing social media accounts can be challenging for marketers, brands, agencies, and organizations. Luckily though, social media management tools like Hopper HQ help you plan, schedule, organize, and direct your social media marketing strategy […]

The post 9 Best Hootsuite Alternatives in 2024 appeared first on Hopper HQ.

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Looking for the best Hootsuite alternatives to manage your social media presence? This blog post has all the answers you need…

Managing social media accounts can be challenging for marketers, brands, agencies, and organizations. Luckily though, social media management tools like Hopper HQ help you plan, schedule, organize, and direct your social media marketing strategy efficiently. 

Hootsuite is one of the most known social media management tools on the market. Although Hootsuite offers a range of subscription plans, you may want to consider Hootsuite alternatives for various reasons like; 

❌ The high pricing of Hootsuite plans
❌ Hard to get over the steep learning curve 
❌ Support isn’t available for all plans 
❌ Team collaboration is only provided on higher plans

Let’s take a look at Hootsuite and discover some of the most popular social media scheduling tools that are considered the top Hootsuite alternatives.

1) Hopper HQ: Best for Ease of Use and Value

Hopper HQ is a visual-first social media management tool known for its ease of use and great value, making it a great Hootsuite alternative. It offers an array of enticing features to help social media and marketing teams with planning, creating, and team collaboration.

With only one subscription plan, you’ll have access to AI assistance like image resizing and caption generation, as well as, bulk scheduling, team collaboration features, and more. Making it a perfect fit for agencies and SMEs.

l was looking for a more cost-effective option than Hootsuite. Hopper HQ is actually better and much easier to navigate. The Bulk edit and drag and drop calendar are easy peasey.

Dean

Hopper Key Features:

FeaturesHopper HQHootsuite
PlatformsInstagram, Facebook, Twitter, TikTok, Pinterest, YouTube shortsInstagram, Facebook, Twitter, TikTok, Pinterest, YouTube shorts
Free Trial✅✅
Price$16$108
UsersUnlimited1
Additional UsersUnlimited❌
Visual Grid Planner✅❌
Approval Workflows✅❌
AI Assistance✅✅
Analytics and Reporting ✅✅
Bulk Scheduling ✅✅
CSV Upload✅✅
Cross-channel Scheduling✅✅
Mobile App✅✅

Hopper HQ vs Hootuite

Competitive pricing:

Hopper HQ is one of the most cost-friendly social media scheduling tools when compared with Hootsuite (if not the cheapest). The cost to use Hopper HQ is just $16 a month while, for Hootsuite, it’s a hefty $99 a month. Although in Hootsuite you can connect 10 social media accounts, Hopper HQ only offers one subscription type, meaning you’ll gain access to all the features available without needing to pay more.

Speedy support:

At Hopper HQ, all users are valued the same and get prompt support whenever needed and for free. You can reach out through email, by chatting within the app or you can get in contact through their social media profiles as well. You can also find a detailed and informative help center, where all Hopper HQ knowledge is shared. There is also a weekly webinar demo of Hopper HQ, where anyone can join and deep dive into what the app can do. Hootsuite on the other hand, does not provide such variety and may charge you.

No Learning Curve:

Hopper HQ stands out for its elegant and easy user interface, which greatly simplifies the process of scheduling and autoposting social media content. With just a few intuitive steps, users can efficiently manage their social media posting schedules. The clean and well-organized design ensures that navigating the platform is a breeze, making it easy to upload, schedule, and manage posts across various social media platforms.

The Best for Small Businesses

Hopper HQ offers cost-effective, efficient, and user-friendly solutions that cater to the needs of agencies and SMEs. Whether it’s managing multiple clients or optimizing social media strategies, Hopper HQ’s features and analytics, combined with its affordable price, make it a valuable tool for businesses looking to enhance their online presence on a low budget. While brands that use Hootsuite tend to be larger with bigger marketing budgets.

2) SocialPilot: Best for Facebook Analytics

SocialPilot is a social media automation tool and a good potential alternative to Hootsuite. It is a versatile tool with scheduling and content customization prowess. It effectively handles all the social media marketing needs of businesses and agencies and is considered one of the best Facebook analytics tools. 

Key features:

  • Content scheduling abilities
  • Bulk scheduling 
  • Flexible content calendar 
  • Analytics with automated report generation 
  • Social inbox for multiple social platforms 
  • Team and client approval workflow

Supported platforms: Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google My Business, YouTube and TikTok

Pricing: SocialPilot’s basic pricing starts at $30 a month.

Hootsuite vs. SocialPilot

If we were to compare SocialPilot to Hootsuite, the first major difference would be pricing. Although not as cheap as Hopper HQ, Social Pilot is still over $70 less than Hootsuite’s basic subscription.

However, in both plans for the cheapest subscription, you’ll only be able to have 1 user, which can be limiting for for agencies and companies with a slightly bigger marketing team. With this in mind, it makes sense why both Hootsuite and Socialpilot don’t provide workflow management in these basic plans. So for team collaboration features you’d need to purchase a more expensive subscription

It’s also important to note that, even though SocialPilot is significantly cheaper, Hootsuite does provide analytics on their basic plan, while on SocialPilot you don’t. If analytics is an important aspect of your social media strategy, yet you’re price sensitive, Socialpilot might not be the best choice for you.

3) Buffer: The Right Choice for Social Media Integrations

Buffer can be considered the leading alternative to Hootsuite when it comes to extensive integration capabilities. Buffer offers a comprehensive solution that is ideal for businesses and individuals seeking to interconnect their social media management with a wide array of third-party services.

Key Features:

✅ Possibility to create a sales landing page
✅ Connects with Google Business profiles
✅ Integrate with popular apps like Zapier and MailChimp
✅ Provides a social inbox and replies to comments

Supported Platforms: Instagram, TikTok, Facebook, Twitter, LinkedIn, Mastodon, YouTube, Google Business Profile and Pinterest.

Pricing: Freemium subscription or starting from $6 per social channel

Buffer vs Hootsuite

Buffer provides a freemium subscription which is not currently available on Hootsuite. However, as expected, there is a limit to which features are accessible. For example, it does not provide you with channel analytics, you can only connect up to 3 social channels and you’re limited to 10 scheduled posts per channel.

With their first paid subscription, you’ll gain access to analytics as well as publishing features like first comments and a hashtag manager. However, you can find the same features on the first subscription plan of Hootsuite.

Keep in mind that if you choose to use all the channels available on Buffer, you will have a monthly cost of about $54. Which can become unaffordable for many agencies and small businesses. Also, for team management features you’d have to purchase the Team subscription which is $12 a month per social channel.

4) StatusBrew: Best for Reporting

On the fourth, we have Statusbrew, renowned for its ability to handle large-scale engagements through its unified inbox. Today, we’ll focus on its reporting capabilities and how they compare to Hootsuite. Statusbrew offers customized reporting templates for social media, customer support, competitor analysis, and more, supported by 230 KPIs and metrics. For those who want to delve into data without spending much time on setup, this tool is worth considering.

Key Features:

  • Easily digestible white-label reporting templates
  • Options to share reports in PDF, CSV, or live link formats
  • Community management and social care features
  • Automations for publishing, engagement, and reporting
  • Custom integration with HubSpot, Salesforce, and Zendesk

Supported platforms: Facebook, Instagram, TikTok, LinkedIn, Twitter, YouTube, Google My Business, WhatsApp, Pinterest, App Store, Play Store, and Line.

Pricing: Provides a 7-day free trial then pricing starts at $69 a month

Hootsuite vs. Statusbrew

With Statusbrew, you get the flexibility to work with your team without worrying about a hefty price tag. Their premium plans offer 8 user seats and 15 social profiles, along with features like sentiment analysis and social listening, which Hootsuite provides on much higher plans. You can build automations based on sentiment and phrases to automatically hide, delete, or reply to comments, thus securing your brand’s reputation.

Statusbrew helps your brand operate faster on social media with minimal effort. The tool offers comprehensive features to improve your social media strategy. However, if you prioritize employee advocacy, you may prefer Hootsuite.

5) Meet Edgar: Best for Repurposing Content

MeetEdgar, also known as Edgar, is a popular social media scheduling tool popular for its content recycling features that keep your profiles evergreen. You can organize your content into categories so that you can always have something to post about. It has shown to be a good fit for entrepreneurs and freelancers. 

Key features:

✅ Repurposes content automatically 
✅ Categorization of content 
✅ Automation with unlimited scheduled content 
✅ Tracks history and performance data for everything you post
✅ Monday to Friday customer support 

Supported Platforms: Instagram, TikTok, Twitter, Pinterest, Facebook, LinkedIn, Google Business Profile 

Pricing: The cheapest subscription, the Eddie annual plan, starts at $24.91 on the yearly plan

MeetEdgar vs. Hootsuite:

With MeetEdgars’ basic plan, the Eddie plan, you will have access to unlimited scheduled posts and up to 20 team members. Although you also get unlimited scheduled posts on Hootsuite, for you to add team members you’d have to purchase the Team subscription for over $260. Keep in mind that this only gives you access to 3 users rather than only one. 

Even though you may have access to more users on MeetEdgar, you’ll only be able to connect 5 social accounts on their basic plan, while with Hootsuite´s initial plan, you’re allowed to connect up to 10 accounts. 

If your main need for a social media scheduling tool is the achieve the autonomy of having content automatically published, Hootsuite might still be the best option. On the Eddie plan, you’ll only be able to automatically post 10 times a week. For 1,000 automations a week, you’ll need to purchase their second plan at $41.58 a month.

6) SproutSocial: Best Tool for CRM Features

Similar to Hootsuite, Sprout Social is a versatile tool capable of handling various aspects of social media marketing. It connects several social media platforms, allowing for centralized management from one unified interface.

Beyond social media platforms, Sprout Social also incorporates numerous additional app integrations, including Canva and Bitly. Collectively, these integrations assist users in significantly expanding the scope of their marketing activities.

Key Features:

✅ All in one social inbox
✅ Review Management 
✅ Tasking and social CRM tools
✅ Paid promotion tools for Facebook 
✅ Profile, location, and keyword monitoring 

Supported platforms:  Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok, WhatsApp, and YouTube.

Pricing: The standard SproutSocial subscription starts at $249

Sprout Social vs Hootsuite

Sprout Social is possibly the tool with the closest pricing to Hootsuite. Although their initial plan is pricier than that of Hootsuite, it does offer a lot of features. This is a great alternative for larger companies who have the budget to spend on martech. 

Sprout Social is great for brands that are well-established and keeping a social media presence is crucial for their marketing strategy. It allows you to control everything that is social media in one place, from day-to-day posting to ads management and even customer relationship management.  These intricate features compensate for its more expensive subscriptions. 

Keep in mind though, if you’re looking for white-label solutions, then Sprout Social might not be the best fit for you, unlike Hootsuite, it doesn’t provide it. 

7) Postify: Best Tool for The Basics

Postfity. app is an efficient and cost-effective alternative to Hootsuite, catering primarily to users who manage Instagram, Facebook, LinkedIn and Twitter. It stands out as an affordable choice for individuals and small businesses, offering a range of basic features including a social calendar, Instagram story scheduling, bulk import, post preview, and a social inbox. 

This combination of features, along with its user-friendly interface, makes Postfity a practical and accessible option for social media management.

Key Features:

✅Content Scheduling and automatic posting 
✅Invite team members and assignment tags
✅ All social inboxes in one 
✅Live support every day of the week 
✅ AI content for Description, hashtags, and images 

Supported Platforms: Facebook, Instagram, Twitter, LinkedIn

Pricing: Postify only provides one type of subscription which starts at $41 on the yearly plan or $44 on the monthly one. 

Postify vs Hootsuite:

Hootsuite supports a broader range of social networks, whereas Postfity concentrates primarily on Instagram, Facebook, LinkedIn, and Twitter. So, if these are the only channels you work with this can be a potential alternative. 

Pricing for HootSuite begins at $105 per month for 10 social media profiles, in contrast to Postfity’s starting price of $41 per month for an unlimited amount of social media profiles. Also, Like Hopper HQ,  Postify only has one subscription type, which means you’ll be able to access all their features, including adding as many team members as you want. 

Consider Postify as a Hootsuite alternative if you’re not present on all social media channels and are looking for an accessible tool.

8) Loomly: Great for Team Collaboration

Loomly is a social media management tool used for branding and content creation. It integrates with popular tools like Slack and Microsoft Teams but has limited integrations for big businesses and some apps.

If you’re looking for a tool that provides AI features, then Loomly might not be the best option for you. Although it shares a variety of useful features, it does not support AI or in-app image editing. 

Key Features:

✅ Scheduled analytics report 
✅ Slack & Teams integration
✅ Automate team workflow
✅ Custom Branding 
✅ FAQ, chat, and email support 

Supported platforms:  Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Business Profile, YouTube, Snapchat, TikTok, and custom channel 
Pricing: The basic plan starts at $32 a month expanding to $277 for the premium subscription.

Loomly vs. Hootsuite

The main difference between Loomly and Hootsuite will most likely be the unavailability of AI assistance. While Hootsuite provides it to all its subscription plans, Loomly does not offer this feature yet at least. 

Loomly however is a great tool for team collaboration, it provides users with the capability to automate workflows. It also allows you to integrate with communication apps like Slack and Teams, where you get notified every time someone in your team makes a change or adds a comment to a piece of content. 

When it comes to scheduling, with Loomly you’ll not manage to bulk schedule your content to different channels. If you’re a brand that publishes content frequently or several times a day, Loomly might not be the best option for you. 

9) Social Champ: Good for Managing Multiple Projects

Social Champ is a good alternative to consider if you work with multiple projects at the same time. It provides the basic features expected from such a tool plus some related to content ideation and recycling. Similar to what MeetEdgar provides.  

Key features:

✅ Create a Posting Schedule
✅ Bulk Scheduling
✅ AI Content Wizard
✅ Performance Overview Report
✅ Post previews 

Pricing: Provides a free plan with limited features with the cheapest plan starting from $26 a month. 

Supported Platforms: Instagram, TikTok, Facebook, Twitter, LinkedIn, Mastodon, YouTube, Google Business Profile and Pinterest. 

Social champ pricing

Social Champ vs Hootsuite:

Like Buffer, you can access Social Champ through a free subscription but again, this comes with limitations like not being able to schedule for Twitter. Also, you can only have one user and schedule 15 posts at a time. If you have more active social media accounts or work as a team, you’d have to purchase their paid subscriptions. 

On the first paid plan at $26 a month, you can gain access to unlimited scheduled posts, and 12 social media accounts instead of 3, and you may have one extra user. However, on the Hootsuite basic plan, you’d also benefit from unlimited scheduled posts and bulk schedule 350 posts compared to 300 in Social Champ. 
Social Champ also utilizes a social media calendar to keep track of published, scheduled, and draft posts. However, it is not as visually aiding as the Hopper HQs’ calendar which seamlessly shows the posts on each day. 

Wrapping Up:

Hootsuite has been a notable social media scheduling tool for some time, but now you may easily find Hootsuite alternatives that are more feasible and fitting to your needs. This article has brought to light 8 potential options that agencies and small businesses can commit to. 

With cost and ease of use being a primary concern for most, Hopper HQ can be a great alternative to consider. Providing to be the cheapest option as well as having all the essential features like AI assistance, scheduling and autoposting, visual grid planner, bulk scheduling, and much more, Hopper is a perfect alternative to Hootsuite. 

Try Hopper HQ out with its 14-day free trial and take full advantage of an array of social media boosting features

FAQs

  • Can you use Hootsuite for free?
  • Yes, Hootsuite offers a free account and a free 30-day trial on some of its paid subscriptions.

    Does Hopper HQ have a free trial?

    Yes. Hopper HQ offers a 14-day free trial on all plans. 

    How much does Hopper HQ cost?

    The price is as low as $16.25/month billed annually or $19/month billed monthly. Hopper HQ offers bulk discounts for plans managing over 5 social account bundles.

    The post 9 Best Hootsuite Alternatives in 2024 appeared first on Hopper HQ.

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    Top 40 Social Media Tools for Agencies, SMBs, Creators and Brands https://www.hopperhq.com/blog/top-social-media-tools/ Tue, 31 May 2022 08:43:53 +0000 https://www.hopperhq.com/?p=14906 Using the right social media tools lets you turbocharge your social media marketing and stay ahead of your competition. According to the Sprout Social Index, 90% of marketers agree that social media data helps them stay ahead of the competition. Imagine how far your business could go if you could find out your customers’ needs, […]

    The post Top 40 Social Media Tools for Agencies, SMBs, Creators and Brands appeared first on Hopper HQ.

    ]]>
    Using the right social media tools lets you turbocharge your social media marketing and stay ahead of your competition. According to the Sprout Social Index, 90% of marketers agree that social media data helps them stay ahead of the competition.

    Imagine how far your business could go if you could find out your customers’ needs, learn more about who they are and why they buy your products, and tailor your services to meet their needs.

    To efficiently keep up with your social media management, you’ll need social media tools that help you save time, make data-driven decisions, and measure the return on investment on your social media efforts.

    If you’re tired of going from app to app or dashboard to dashboard to manage several social media accounts, this post is for you. 

    Here are our 40 picks for top social media tools to automate your social media activities. 

    Hopper HQ: The Better Alternative ✨

    Manage your social media, plan & schedule posts, add hashtags, and track results from one place with Hopper HQ!

    Social media management tools:
    Scheduling, monitoring, and analytics tools

    1. Hopper HQ

    Hopper HQ is a leading social media management tool that helps you plan, schedule, and auto-post on multiple social networks directly from your desktop. You can analyse your posts’ performance with analytics and grow your audience while seamlessly managing your social media presence.

    Hopper HQ is suitable for brands, agencies, influencers, freelancers, and content creators to manage their social media and engage better with their followers. Some of the leading brands using Hopper HQ are Netflix, Sony Music, Vogue, Men’s health, Tina Turner, CNN and more.

    Hopper HQ Dashboard
    Hopper HQ Dashboard

    Hopper HQ features

    • Schedule and auto post from PC
    • Auto-post from desktop
    • Images, videos, and carousel posts 
    • Instagram Stories and Reels scheduling
    • Schedule and auto post first comment and location
    • Hashtag suggestions for better reach
    • Best time to post free tool
    • Full image cropping & editing 
    • Drag n’ drop grid planner
    • Calendar planner
    • Media bulk upload 
    • free stock images
    • Social Media Analytics 
    • Unlimited team members at no additional cost 
    • IOS and Android App available

    Hopper HQ supported platforms

    • Instagram
    • LinkedIn
    • Facebook
    • Twitter
    • Tiktok
    • Pinterest
    • YouTube

    Hopper HQ pricing

    • Free 14-day trial.
    • Monthly billing: $19/month.
    • Annual billing: $193.80/year.
    • pricing includes 1 social set (1 Instagram, 1 Facebook, 1 Twitter, 1 LinkedIn, 1 Pinterest, and 1 TikTok account)
    • Unlimited team members at no additional cost
    • Unlimited number of social media posts.

    Hopper HQ reviews

    4.7 Hopper HQ Capterra score 

    Plan & Schedule Your Social Media Posts

    Visually plan your posts. Drag & drop everywhere in seconds ✨


    2. Buffer

    Buffer allows you to collaborate with your team and schedule your posts in advance. In addition, it provides insights into how your posts are performing and other useful analytics that can help you make better marketing choices. You can also engage with your audience by responding to comments.

    Buffer features

    • Publishing 
    • Analytics 
    • Engagement 
    • Landing page builder

    Buffer supported platforms

    • Facebook
    • Twitter
    • Instagram
    • LinkedIn 
    • Pinterest

    Buffer pricing

    • Free plan: basic publishing tool
    • Essential plan: $5/month per social channel. Includes planning & publishing, analytics, engagement, and the landing page builder.
    • Team plan: $10/month. includes essential features, unlimited team members, collaboration tools, and reports.
    • Agency plan: $100/month for 10 social channels. Includes team features and custom access.

    Buffer reviews

    4.5 Buffer Capterra score

    3. Hootsuite

    Hootsuite is a social media marketing platform that lets you plan and schedule your social media posts in advance. It also allows you to integrate social listening tools on one dashboard. The Hootsuite insights help you learn more about your customers and follow mentions of your brand.

    Hootsuite features

    • Publishing
    • Engagement
    • Monitoring
    • Advertising
    • Analytics

    Hootsuite supported platforms

    • Facebook
    • Instagram
    • YouTube
    • LinkedIn
    • Twitter
    • Pinterest

    Hootsuite pricing

    • Professional plan: €39/month, 1 user, 10 social accounts. 
    • Team plan: €109/month, 3 users, 20 social accounts.
    • Business plan: €669/month, 5 users, 35 social accounts
    • Enterprise plan: contact for pricing, 5+ users, 50+ social accounts.

    Hootsuite reviews

    4.4 Hootsuite Capterra score

    TRY HOPPER HQ FREERefreshingly Simple Post, Story + Reel Scheduling

    Visually plan all your social channels. Instagram, TikTok, Twitter, Facebook + LinkedIn.

    4. Sendible

    With Sendible, you can manage your multiple social media platforms in one place. Sendible allows you to collaborate with your team members, gain useful insights about your audience and monitor your brand mentions to improve engagement. 

    Sendible features

    • Bulk scheduling, 
    • Social listening
    • Monitoring, 
    • Analytics, 
    • Photo editing, 

    Sendible supported platforms

    • Facebook
    • Twitter
    • Instagram
    • YouTube
    • LinkedIn
    • Google My Business

    Sendible pricing

    • Creator plan: For freelancers, $29/month, 1 user, 6 social profiles
    • Traction plan: Startup agencies & brands, $89/month, 4 users, 24 social profiles
    • Scale plan: Growing agencies & brands, $199/month, 7 users, 49 social profiles
    • Expansion plan: Large teams & agencies, $399/month, 15 users, 105 social profile

    Sendible reviews

    4.5 Sendible Capterra score

    5. Planoly

    Planoly is a social media management tool that enables you to create and schedule posts on multiple social media platforms. 

    Planoly features

    • Quick schedule (video, photos, and GIFs)
    • Sellit feature 
    • Advanced analytics (Instagram)
    • Auto-post first comment

    Planoly supported platforms

    • Instagram
    • Twitter
    • Facebook
    • Pinterest

    Planoly pricing

    • Free plan: 1 Social profile, 30 Uploads per month, 1 User.
    • Starter plan: $11.25, 1 Social set, 60 Uploads per month per profile, 1 User.
    • Growth plan: $19.25, 1 Social set, Unlimited uploads, 3 Users.
    • Professional plan: $36.50, 2 Social sets, Unlimited uploads, 6 Users.

    Planoly reviews

    4.5 Planoly Capterra score

    6. Loomly

    Loomly is designed to help your social media team easily create and publish social media posts in advance.  Its calendar and post scheduling features help you plan your content and save valuable time.

    To help you easily come up with ideas for social media content, Loomly gives you post ideas on trending topics from RSS feeds, Holidays and celebrations, Twitter trends and more.

    Loomly features

    • Content library
    • Post & ad mockups
    • Approval workflow
    • Commenting system
    • Version logs
    • Hashtag manager
    • UTM parameters generator.

    Loomly supported platforms

    • Facebook
    • Twitter
    • Instagram
    • Pinterest
    • LinkedIn
    • Google Business Profile 
    • YouTube
    • Snapchat

    Loomly pricing

    • Free trial: 15 days
    • Base plan: $26/month, 2 Users, 10 Accounts, $500 Ad budget cap and more
    • Standard plan: $59/month, 6 Users, 20 Accounts, $1,000 Ad budget cap and more
    • Advanced plan: $129/month, 14 Users, 35 Accounts, $2,000 Ad budget cap and more
    • Premium plan: $269/month, 30 Users, 50 Accounts, $5,000 Ad budget cap and more
    • Enterprise plan: Request Quote, 31 Users. 51+ Accounts, $10,000 Ad budget cap and more

    Loomly reviews

    4.7 Loomly Capterra score

    Plan & schedule social media ahead of time.

    > Video, gallery & image posts
    > Calendar, feed & grid preview
    > Instagram, Facebook & Twitter

    7. Later

    Later is a social media management platform that allows you to schedule and publish images, videos and stories on several social media platforms.

    Later features:

    • Visual planner 
    • Stories scheduling 
    • Best time to post 
    • Analytics 
    • Auto publish posts
    • Hashtag suggestions

    Later supported platforms:

    • Instagram
    • Facebook
    • TikTok
    • Pinterest
    • LinkedIn

    Later pricing:

    • Starter plan: $15/month billed monthly or $12.50/month billed yearly. Includes 1 Social Set, 30 posts per social profile, and 1 user.
    • Growth plan: $40/month billed monthly or $33.33/month billed yearly (3 Social Sets, 150 posts per social profile, 3 users, extra social sets at $15/month each, additional users at $5/month each.
    • Advanced plan: $80/month billed monthly or $66.67/month billed yearly. Includes 6 Social Sets, unlimited posts, 6 users, extra social Sets at $15/month each, and additional users at $5/month each.
    • 14-day free trial available

    Later reviews:

    4.5 Capterra score

    Later dashboard
    Later Dashboard

    8. Sprout Social

    Sprout Social Homepage

    Sprout Social allows you to publish across different social media channels while maintaining the conversation with your customers. 

    You can also create automated chatbots to respond to customers, label your messages and manage reviews of your business on Facebook and Google my business. 

    Sprout social offers in-depth reporting with about 150 reports.

    Sprout Social features

    • Tasking and social CRM tools
    • Scheduling
    • Trend analysis 
    • Social listening
    • Analytics.

    Sprout Social supported platforms

    • Instagram
    • Facebook
    • Twitter
    • LinkedIn
    • Pinterest
    • YouTube

    Sprout Social pricing

    • Free trial: 30 days 
    • Standard plan: $89/month, 5 Social profiles, All-in-one social inbox, Social content calendar, etc.
    • Professional plan: $149/month, 10 Social Profiles, Everything in Standard plan, Twitter Trend analysis, Competitive reports for Instagram, Facebook and Twitter etc.
    • Advanced plan: $249/month, 10 Social Profiles, Everything in Professional plan, Message spike alert, Chatbots with automation tools, Automated Link Tracking and Twitter survey to define CSAT or NPS etc.

    Sprout Social reviews:

    4.4 Sprout Social Capterra score

    9. SocialPilot

    With Social Pilot, you can schedule up to 500 posts from one dashboard for major social media platforms. 

    It also offers social insights that give you a clear picture of your account’s performance. You can also reply to stories and comments on Facebook and Instagram from one dashboard.

    SocialPilot features

    • Native mobile apps
    • Browser extensions
    • Post scheduler
    • Teams and collaboration
    • Client management
    • URL shortening integration
    • Social media analytics
    • Custom facebook branding

    SocialPilot supported platforms

    • TikTok
    • Twitter
    • Instagram
    • Pinterest boards
    • LinkedIn
    • Facebook
    • Google business pages
    • Vk.com
    • Tumblr

    SocialPilot pricing

    • Free trial: 14 days
    • Professional plan: $29.75/month, 7 Social Media Accounts, 1 User.
    • Studio plan: $63.75/month, 25 Social media accounts, 4 Users, Unlimited Clients.
    • Agency plan: $127.50/month, 50 Social media accounts, 6 Users, Unlimited clients, White label.
    • Enterprise plan: customised to your requirements.

    SocialPilot reviews

    4.4 SocialPilot Capterra score

    10. Iconosquare

    Iconosquare is a social media analytics and scheduling platform that conveniently manages your social media platforms. 

    It offers free tools like the Instagram audit tool, Facebook audit tool, link in bio and random comment selection. 

    Iconosquare features

    • Reporting
    • Analytics
    • Monitoring
    • Data filters
    • Hashtag tracking
    • Follower growth measurement

    Iconosquare supported platforms

    • Instagram
    • LinkedIn
    • TikTok
    • Twitter
    • Facebook

    Iconosquare pricing

    • Free trial: 30 days
    • Pro plan: $49, 3 Social profiles, 2 Team members, 1 Competitor/profile. Analytics, Scheduler etc.
    • Advanced plan: $79, 5 Social Profiles, Unlimited Team members, 5 Competitors/profiles, XLS reports, Post approval & Collaboration, etc.
    • Enterprise plan: Custom price

    Iconosquare reviews:

     4.3 Iconsquare Capterra score

    11. Post Planner

    PostPlanner lets you manage your Instagram, Twitter, Pinterest, LinkedIn and Facebook accounts in one place. It curates top performing content from RSS feeds, 60 million Facebook pages, and 200 million Twitter profiles. 

    It also lets you create carousel posts, schedule posts in bulk and edit images.

    Post Planner features

    • Scheduling
    • Instagram carousel posts
    • Evergreen post recycling
    • Content curation
    • Media library
    • Tailored posts per network
    • Live post previews
    • Image editor
    • Post analytics

    Post Planner supported platforms

    • Twitter
    • Pinterest
    • LinkedIn
    • Facebook
    • Instagram 

    Post Planner pricing

    • Starter plan: $6/month, 3 profiles, 300 scheduled posts, 12posts/profile/day, 1 user, content curation.
    • Solo plan: $19/month, 10 profiles, 1000 scheduled posts, 18posts/profile/day, 1 user, content curation.
    • Business plan: $39/month,25 profiles, 5000 scheduled posts, 24 posts/profile/day, 4 users, Content curation.

    Post Planner reviews

    4.0 Post Planner Capterra score

    Simple Post, Story + Reel Scheduling ✨

    Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest

    12. Pallyy

    Pallyy offers social media scheduling and analytics for agencies. The collaboration features allow you to communicate with your team members, share your calendar with your clients and view all of your team’s feedback in one place.

    Pallyy features

    • Content management
    • Analytics
    • Auto publishing
    • Brand tracking
    • Customer engagement
    • Multi-account management
    • Multi-user collaboration
    • Post scheduling

    Pallyy supported platforms

    • Instagram
    • Facebook
    • Twitter
    • LinkedIn
    • Google My Business
    • Pinterest
    • TikTok 

    Pallyy pricing

    • Free plan: 15 scheduled posts, Feed planner, reports.
    • Social plan: $15/month, additional social sets.
    • Team plan: $29/month, additional users,  Custom domain.
    • Premium plan: $49/month, custom domain, unlimited scheduled posts, bulk scheduling, Bio Link.

    Pallyy reviews

    5.0 Pallyy Capterra score

    13. Agora Pulse

    Agora Pulse is a social media marketing tool that allows you to manage all your comments, messaging, reviews and communications on one dashboard.  You can save time by scheduling your posts in advance and adding team members to your account to make collaboration and working with your team easier.

    Agora Pulse features

    • Publish content
    • Scheduling
    • Reporting
    • Preview and customisation

    Agora Pulse supported platforms

    • Facebook
    • Twitter
    • Instagram 
    • LinkedIn
    • YouTube

    Agora Pulse pricing

    • Free plan:3 social profiles, 1 user.
    • Pro plan: $79, 10 social profiles, 2 users.
    • Premium plan: $199, 20 social profiles, 4 users.
    • Enterprise plan: Custom price, 40+ social profiles, 8+ users.

    Agora Pulse reviews

    4.6 Agora Pulse Capterra score

    14. E-clincher

    EClincher is a social media management tool that helps you grow and achieve your social media goals. 

    E-clincher features

    • Social listening 
    • Monitoring
    • Post scheduling
    • Reporting 
    • Analytics
    • Team collaboration features

    E-clincher supported platforms

    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
    • Google My Business
    • YouTube
    • Pinterest 
    • TikTok
    • Google analytics

    E-clincher pricing

    • Basic plan: $59, 1 user, 10 social profiles, 3 suggested content feeds.
    • Premier plan: $119, 3 users, 20 social profiles, 10 suggested content feeds.
    • Agency plan: $219, 6 users, 40 social profiles, unlimited brands, 10 suggest content feeds.

    E-clincher reviews

    4.7 E-clincher Capterra score

    15. CoSchedule

    CoSchedule is a social media tool used for organising your social media content and collaborating with team members to ensure a smooth workflow. You can create a plan, schedule your posts, and analyse analytics data to inform your social media marketing strategies. 

    CoSchedule features

    • Scheduling
    • Social media automation
    • Social templates
    • Publishing
    • Team planning and communication

    CoSchedule supported platforms

    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter

    CoSchedule pricing

    • Free plan:1 user, personal workspace, 2social profiles, 5 scheduled social messages.
    • Pro plan: $29, 10 user, personal and team workspace, 10 social profiles, unlimited scheduled social messages.
    • Business plan: Flexible 

    CoSchedule reviews

     4.4 CoSchedule Capterra score

    16. MavSocial

    Mav Social lets you engage with your audience directly without having to log in to your social media accounts. 

    It offers analytics which helps you keep track of the performance of your posts and know how to improve your social media management strategy.

    MavSocial features

    • Scheduling
    • Social analytics
    • Social publishing
    • Campaign optimization
    • Organizational interface
    • Workflow management

    MavSocial supported platforms

    • Twitter
    • WeChat
    • Facebook messenger
    • Facebook
    • Instagram
    • TikTok
    • LinkedIn
    • YouTube
    • Google my business and more.

    MavSocial pricing

    • Advanced plan: $19/month, 1 user, 10 profiles.
    • Pro plan: $78/month, 3 users, 30 profiles.
    • Business plan: $199/month, 5 users, 50 profiles.
    • Enterprise plan: Customized price, pricing starts at $499 /month, fully configurable.

    MavSocial reviews

    4.5 MavSocial Capterra score

    17. BuzzSumo

    With Buzzsumo you can easily identify high-performing social media content and topics. It makes it easy for you to find trending influencers in your niche. 

    They provide tons of helpful data and help you track mentions of your brands across different social media channels, making it easy to respond to customers and handle PR. 

    BuzzSumo features

    • Content ideas generator
    • Content analysis reports
    • Domain reports
    • Influencer searches
    • Backlinks
    • Journalist profiles
    • Question analyzer
    • YouTube analyzer
    • Top author search
    • Facebook page analyzer.

    BuzzSumo supported platforms:

    • Facebook
    • Twitter
    • Reddit
    • Pinterest.

    BuzzSumo pricing

    • Free plan: 10 searches, 1 year of data (max 1,00 results), 1 user, 1 content project, 1 custom feed.
    • Pro plan: $99, unlimited monthly searches, 1 year of data, 5 users, 5 alerts, 50 exports, unlimited projects and items, 10 custom feeds.
    • Plus plan $179, 10 users, 10 alerts, 150 exports, 20 custom feeds.
    • Large plan: $299, 2 years of data, 15 users, 30 alerts, 200 exports, 50 custom feeds.

    BuzzSumo reviews

    4.5 BuzzSumo Capterra score

    18. Tailwind

    Tailwind allows you to design, schedule and automatically post on social media. It helps you save time and stay organised. It guides you on when to post, what kind of content can go viral, and engage your customers in real-time.

    Tailwind features

    • Automatic personalised designs
    • Planning 
    • Scheduling
    • Advanced analytics
    • Optimising.

    Tailwind supported platforms

    • Pinterest
    • Instagram

    Tailwind pricing

    • Free plan: 1 Pinterest profile, 1 Instagram profile, 1 Facebook page, 20 posts, 20 post designs, 5 tailwind communities, basic analytics, 1 user.
    • Pro plan: $9.99 /month and $119.88 billed annually., 1 Pinterest profile, 1 Instagram profile, 1 Facebook page, 100 posts, 200 post designs, 5 tailwind communities, advanced analytics, 1 user.
    • Advanced plan: $19.99 /month and $239.88 billed annually, 2 Pinterest profiles, 2 Instagram profiles, 2 Facebook pages, 1,000 posts, unlimited post designs, unlimited tailwind communities, advanced analytics, 2 users.
    • Max plan: $39.99 /month and $479.88 billed annually, 3 Pinterest Profiles, 3 Instagram profiles, 3 Facebook pages, smart bio custom link, advanced analytics. 

    Tailwind reviews

    5.0 Tailwind Capterra score

    19. Rival IQ

    Rival IQ is one of the social media analytical tools that keep you ahead of your competitors.  

    Rival IQ features

    • Analytics
    • Social reporting, 
    • Social media audits
    • Competitive analysis.

    Rival IQ supported platforms

    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • YouTube LinkedIn.

    Rival IQ pricing

    • Free trial: 14 days 
    • Drive plan:$239/month,10 tracked companies, 6 months of data history, 1 user account.
    • Engage plan: $329/month, 20 tracked companies, 12 months of data history, 2 user accounts.
    •  Engage Pro plan: is $519/month, 40 tracked companies, 24 months of data history, 5 user accounts/

    Rival IQ reviews

    4.5 Rival IQ Capterra score

    20. Oktopost

    Oktopost is social media management tool that enables social listening, employee advocacy solutions, and post scheduling on various social media platforms. 

    Marketers can engage better with their customers. Oktopost helps marketers leverage social data to improve customer experience and drive sales.

    Oktopost features

    • Social analytics
    • Reports & dashboards
    • Competitor analysis
    • Content & collaboration
    • Content sharing
    • Content dashboard. 

    Oktopost supported platforms

    • Facebook
    • Twitter
    • LinkedIn
    • Instagram

    Oktopost pricing

    Contact Oktopost directly for demo and pricing details. 

    Oktopost reviews

    4.4 Oktopost Capterra score

    21. ClickToTweet

    This social media tool provides easy and reliable ways to promote your business blog,  website, and Twitter. 

    ClickToTweet makes it easy to share your content and records the number of times your tweet was clicked. 

    ClickToTweet features

    • Click mapping 
    • Click management dashboard 
    • Analytics 
    • Monitoring and suggesting

    ClickToTweet supported platforms

    Twitter only 

    ClickToTweet pricing

    Contact ClickToTweet to obtain current pricing

    ClickToTweet reviews

    Unavailable 

    22. Brand24

    Brand24 helps brands track & engage online reviews, hashtags, social media mentions, blogs, message boards, and news sites and grow customer satisfaction by engaging with them in real-time. 

    Brand24 features

    • Monitoring
    • Analytics
    • Comparison tool

    Brand24 supported platforms

    • Facebook 
    • Instagram
    • Twitter
    • TikTok
    • YouTube
    • Twitch

    Brand24 pricing

    • Free trial: 14 days
    • Individual plan: $49/month, 3 keywords, 2k mentions, 1 user, update every 12 hours.
    • Team plan: $99/month, 7 keywords, 5k mentions, unlimited users, update every hour.
    • Pro plan: $149/month, 12 keywords, 25k mentions, unlimited users, realtime update.
    • Max plan: $249/month,  25 keywords, 1000k mentions, unlimited users, realtime update.

    Brand24 reviews

    4.5 Brand24 Capterra score

    Simple Post, Story + Reel Scheduling ✨

    Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest

    23. Klear

    Klear allows small and large brands to achieve marketing goals with ease. You can find and communicate with influencers on a single dashboard. 

    Klear features

    • Social listening
    • Reporting
    • Analytics
    • Monitoring

    Klear supported platforms

    • Facebook
    • Instagram
    • Twitter
    • YouTube
    • Tiktok 
    • blogs.

    Klear pricing

    Contact directly to get details on Klear’s pricing. 

    Klear reviews

    4.4 Klear Capterra score

    24. HypeAuditor

    HypeAuditor provides social media analytics and management platforms to achieve your business goals. Suitable for small, medium, and large brands and agencies.

    HypeAuditor features

    • Advanced influencer filters
    • Detailed reporting 
    • Account performance tracking
    • Campaign tracking
    • Performance benchmarking

    HypeAuditor supported platforms

    • Instagram
    • YouTube
    • TikTok

    HypeAuditor pricing

    • Free plan:  track your own Instagram account, single media plan, set up and track 10 campaigns with 150 influences.
    • Basic plan: $399/ month, 50 analytical reports, 25 basic filters, 50.5M+ influencer database, unlimited number of campaigns, 3 active media plans, unlimited seats, track up to 5 instagram accounts, single audience overlap calculation.
    • Enterprise plan: contact sales.

    HypeAuditor reviews

    4.6 HypeAuditor Capterra score

    25. Kicksta

    Kicksta is a growth tool that helps you boost your Instagram followers organically.

    Kicksta features

    • Reporting
    • Analytics
    • Natural language processing
    • Monitoring, 
    • Data visualisation
    • Performance metrics
    • Machine learning

    Kicksta supported platforms

    • Instagram

    Kicksta pricing

    • Money-back guarantee:14 day.
    • Standard plan: $49/month, moderate growth, video onboarding, 10 targets.
    • Premium plan: $99/month, maximum growth, video onboarding, 40 targets, VIP email support, Live chat support, Advanced targeting, Blacklist.
    • Boost plan + premium: at $218/month, limitless.

    Kicksta reviews

    Unavailable

    26. Socialflow

    SocialFlow is a social media optimisation platform. It is a scheduling app and gives you the ability to manage multiple accounts simultaneously, giving you faster results with less effort.

    SocialFlow features

    • API
    • Access controls/permissions
    • Activity dashboard
    • Activity tracking
    • Alerts/notifications
    • Artwork management 
    • Brand guidelines

    SocialFlow supported platforms

    • Facebook
    • Twitter
    • LinkedIn
    • Pinterest 

    SocialFlow pricing

    SocialFlow has no free trial and no free version. You can request a demo and get a quote. 

    SocialFlow reviews

    4.0 SocialFlow Capterra score

    27. Analisa.io

    Analisa.io is a free social analytics tool that provides Instagram & TikTok analytics for small-to-medium-sized businesses and enterprises. 

    Analisa.io features

    • Reporting
    • Follower audience demographics (including age, gender, and country insights)
    • Follower authenticity audits
    • Influencer mapping
    • Tagged relationships
    • Content analysis
    • Posting schedules
    • Geolocation mapping. 

    Analisa.io supported platforms

    • Instagram
    • TikTok

    Analisa.io pricing

    • Free plan: 6 recent posts, overview insight performance for only Instagram.
    • Premium plan: $69/month, 5k posts analysed, PDF export, basic analytics.
    • Plus plan $149/month, 5k posts per profile or 7k hashtag posts, PDF, CSV Export and PNG images,10 tokens, analytics.
    • Pro plan: $239/month, 5k posts per profile or 10k hashtag posts, PDF, CSV Export and PNG images, 20 tokens, analytics.

    Analisa.io reviews

    3.4 Analisa.io Capterra score

    28. Meet Edgar

    MeetEdgar is a social media management tool that helps users organise and publish content across various social media platforms. 

    MeetEdgar features

    • Automation
    • Content library
    • Image/video support
    • Email updates 
    • Links tracking
    • Re-share older content

    MeetEdgar supported platforms

    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • LinkedIn

    MeetEdgar pricing

    • 7-day free trial.
    • Eddie Annual Plan: $24.91/month and $299/year,  5 social accounts,  Additional Social Accounts, Unlimited scheduled posts, 10 weekly automations, 4 content categories, 20 team members.
    • Edgar Annual Plan: $41.58/month and $499/year, 25 social accounts, Additional Social Accounts, Unlimited scheduled posts, 1,000 weekly automations, unlimited customisable content categories, 20 team members.

    MeetEdgar reviews

    4.6 MeetEdgar Capterra score

    29. Audiense

    It is a social media analytics tool that helps you create content tailored to your unique audience with actionable data. 

    Audiense features

    • Reporting
    • Analytics
    • API
    • Activity dashboard
    • Third-party integrations
    • Data import/export
    • Alerts/notifications

    Audiense supported platforms

    Twitter only

    Audiense pricing

    • Audiense has a free version but no free trial
    • Free plan: basic community analytics.
    • Twitter marketing plan: $39/month, advanced community analytics, data exports, basic audience manager, 1 chatbox included, 3 limited reports.
    • Audience insights plan: $696/month, 5 reports, maximum audience insights. 

    Audiense reviews

    4.0 Audiense Capterra score

    30. Tweet deck

    Tweetdeck is a free web-based Twitter tool that allows you to navigate easily across various Twitter accounts and timelines. It helps you manage your activities giving you the best experience on Twitter. 

    Tweetdeck features

    • Multiple Twitter accounts
    • Scheduling
    • Tweet collections

    Tweetdeck supported platforms

    Twitter only

    Tweetdeck pricing

    Tweet deck is free

    Tweetdeck reviews

    4.5 Tweetdeck Capterra score

    31. Facebook business suite

    This Facebook tool helps you manage and track all your business insights and activities across Facebook, Instagram, and Messenger. Facebook Business Suite is free and easy to navigate. 

    Facebook business suite features

    • Activity tracking
    • Automated publishing
    • Automated scheduling, 
    • Content management
    • Multi-account management
    • Multi-channel management
    • Scheduling
    • Reporting and statistics

    Facebook business suite supported platforms

    • Facebook 
    • Instagram 

    Facebook business suite pricing

    It is a free tool

    Facebook business suite reviews

    4.2 Facebook Business Suite Capterra score

    32. Hashtag Expert

    Hashtag Expert is a hashtag app that allows you to find relevant hashtags that will make your content reach your target audience and increase Instagram followers.

    Hashtag Expert features

    • Hashtag search
    • Hashtag algorithm
    • Customised copy style
    • Daily trending hashtags
    • Different hashtag categories.

    Hashtag Expert supported platforms

    • Instagram

    Hashtag Expert pricing

    •  3-day free trial
    • No clear pricing.

    Hashtag expert reviews

    Unavailable Capterra score

    33. Zoho Social

    Zoho Social is an analytical tool that helps manage your social media platforms and increase brand representation, thereby growing your business.

    Zoho Social features

    • Scheduling
    • Monitoring 
    • Reporting

    Zoho Social supported platforms

    • Facebook
    • Instagram
    • Twitter

    Zoho Social pricing

    • Standard: $10/month billed annually,  7 social channels: 1 Twitter Profile, 1 Instagram Profile, 1 Facebook Page, 1 Facebook Group, 1 LinkedIn Company Page, 1 LinkedIn Profile, and 1 Google My Business listing.
    • Professional: $25/month billed annually, 8 social channels: 1 Twitter Profile, 1 Instagram Profile, 1 Facebook Page, 1 Facebook Group, 1 LinkedIn Company Page, 1 LinkedIn Profile, 1 Google My Business listing, and 1 Pinterest Profile.
    • Premium: $37/month billed annually, 9 social channels: 1 Twitter Profile, 1 Instagram Profile, 1 Facebook Page, 1 Facebook Group, 1 LinkedIn Company Page, 1 LinkedIn Profile, 1 Google My Business listing, 1 YouTube account, and 1 Pinterest Profile.

    Zoho Social reviews

    4.7 Zoho Social Capterra score

    34. YouScan

    YouScan is social media reputation management platform that helps businesses analyse consumer opinions, discover actionable insights and manage brand reputation.

    YouScan features

    • Reports & dashboards
    • Social analytics
    • Monitoring & listening
    • Data management & analysis

    Youscan supported platforms

    • Instagram
    • Youtube
    • Facebook
    • VK.com
    • Twitter

    YouScan pricing

    Pricing information for YouScan is supplied by the provider directly.

    YouScan reviews

    4.8 YouScan Capterra score

    CONTENT CREATION TOOLS

    35. Animoto

    Animoto is a user-friendly video creation tool. It has a vast media library from where you can get stop videos for your content.  It also offers different themed templates that you can customise for social media.

    Animoto features

    • Photo video maker 
    • Music library
    • Online video editor
    • Templates
    • Video trimming
    • Stock library and iOS

    Animoto pricing

    • Fee plan: Animoto branding.
    • Basic plan: $8/month, no animoto branding.
    • Professional plan: $15/month, add your logo and colors, 1million+ licensed stock photos and videos. 
    • Professional Plus plan: $39/month, accounts for 3 users, 30-minute consultation with a video expert.

    Animoto reviews

    4.3 Animoto Capterra score

    36. Venngage

    Venngage allows you to create infographics and graphics using pre-made templates that can help you communicate otherwise difficult or boring data in colorful customised images.

    Venngage gives your content authenticity when shared on your various social media platforms. 

    Venngage features

    • Free infographic templates
    • Branded designs
    • Real-time collaboration
    • Multi-format exports and more.

    Venngage pricing

    • Free plan: 5 designs, share publicly, free diverse icons and widgets, 6 Image uploads.
    • Premium plan: $16/month, unlimited designs, PNG & high-res PNG exporting, share privately, email & chat support, premium icons and widgets, 50 Image uploads.
    • Business plan: $39/Month, Team Size of 1-10 Members, Organize with Folders, Share Designs with Team, Real-Time Collaboration, Priority Email & Chat Support,My Brand Kit, HTML and PowerPoint Exports, Phone Support, 500 Image Uploads.
    • Enterprise plan: Contact sales, starts at $499/month.

    Venngage reviews

    4.6 Venngage Capterra score

    37. If This Then That (IFTTT)

    IFTTT offers Hopscotch, an all-in-one social media management platform built to save time. You can switch between your social media accounts to compare statistics, manage posts, and automate many repetitive operations.

    IFTTT features

    • API
    • Accounting
    • Accounting integration
    • Activity dashboard
    • Alerts/Notifications
    • CRM
    • Cloud data integration
    • Connectivity management

    IFTTT supported platforms

    • Facebook 
    • Twitter
    • Instagram
    • LinkedIn
    • Reddit
    • Tumblr
    • YouTube
    • Pinterest
    • Twitch

    IFTTT pricing

    • Standard plan: 5 Applets.
    • Pro plan: $5/month, 20 Applets, perform multiple actions with the same Applet.
    • Pro+ plan: $10/month, unlimited Applets, add logic to your Applets with queries and filter code, connect multiple accounts.

    IFTTT reviews

    4.6 IFTTT Capterra score

    38. Canva

    Canva is an amazing graphics design tool with tons of free and customisable templates. It gives your content a professional and creative look with little experience in design.

    Canva features

    • Photo borders
    • Merge videos
    • Crop videos
    • Video trimmer
    • Free stock videos
    • PDF editor
    • Curved text and textures.

    Canva supported platforms

    • Facebook
    • Pinterest
    • Twitter
    • Google+
    • Instagram 
    • LinkedIn
    • Weibo
    • Tumblr 

    Canva pricing

    • Free plan: 250,000+ free templates, 100+ design types, 5GB of cloud storage.
    • Pro plan: $12.95/month, 100+ million premium stock photos and videos, 610,000+ premium and free templates, remove image background, 100GB of cloud storage, schedule social media content.
    • Enterprise: $30/month, All of pro plan, establish brand’s visual identity, unlimited storage.

    Canva reviews

    4.7 Canva Capterra score

    39. InShot

    Inshot is a reliable app used to create and edit photos and videos to be posted on your social media platforms. 

    It is easy to navigate, giving your content that creative and professional look you always want to have. It has both free and paid features.

    InShot features

    • Video splitting
    • Video trimming
    • Merging video clips
    • Importing photos 
    • Filter effects
    • Music or sound effects, 
    • Voice-over effects, 
    • Animations
    • Stickers.

    InShot supported platforms

    All social media platforms 

    InShot pricing

    • Free plan: ads and watermarks
    • Pro plan: no ads and watermarks, $3.99/month, $14.99/ year, $34.99 for lifetime access, 

    InShot reviews

    4.7 InShot Capterra score

    40. Render Forest

    Render Forest is a free time-saving growth marketing tool that offers high-quality videos, animations, mockups, logos, presentations, SMM graphics, and a professional website.

    Render Forest features

    • Intros
    • Explainer animations, 
    • Promo videos, 
    • Slideshows, 
    • Music visualisations, 
    • Video CV 

    Render Forest supported platforms

    • Facebook
    • Instagram
    • YouTube 

    Render Forest pricing

    • Lite- $6.99/month, 500 MB storage, Create HD720 videos, thousands of templates, scenes, and presets on mobile or the web, Create logos in PNG.
    • Amateur: $9.99/month, 10 GB storage, 1 premium website on your own domain, Full access to 1M+ premium templates.
    • Pro: $14.99/month, 30 GB storage, Create unlimited HD1080 videos,Full catalog of 5M+ stock footage, music, and photos and more.
    • Agency: $49.99/month, 50 GB storage per seat, Create unlimited up to 4K videos, 1 premium website on your own domain (per seat), team management  and more.

    Render Forest reviews

    4.8 Render Capterra score

    Final thoughts

    There are many more social media tools out there, choose the tools that work best for your business and social media goals. If you’re considering switching to new social media tools, check out our detailed step-by-step guide to know how to choose and evaluate the different options here: How to choose the best social media management tool for your brand.

    FAQs

    What is the best social media tool? 

    The best social media tools for you depends on what you’re looking to achieve with it. Some of the top social media tools to try in 2022 are:

    1. Hopper HQ
    2. Buffer
    3. Loomly
    4. Sprout Social
    5. Canva

    What are the four main types of social media tools?
    1. Content creation
    2. Scheduling and auto-posting
    3. Social listening
    4. Analytics
    Simple Post, Story + Reel Scheduling ✨

    Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest.

    The post Top 40 Social Media Tools for Agencies, SMBs, Creators and Brands appeared first on Hopper HQ.

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