With Christiano Ronaldo still in the lead for the 2nd year in a row., he has also been nominated as the top social media unicorn for 2024, accumulating over 1 billion followers on all his social channels.

Based on Hopper HQ internal data, agency rates, and public information, you can now find out just how much your favorite celebrities are earning for their sponsored posts in this current year.

With AI influencers on the rise, we’ve also ranked the top AI influencers, with many new candidates present for this year!  Of course, we can’t forget TikTok and its top-paid profiles!

Check out the full 2024 Instagram Rich List here!

The Top 10 Highest-Earning Instagram Stars

1. Cristiano Ronaldo

633 million followers
$3,432,000 per post

Cristiano Ronaldo continues to sit at the top of the list with the highest-ever potential earning, making an average of $ 3.4 million per post compared to $3.2 million per post last year. Not only is Cristiano Ronaldo at the forefront of the Instagram rich list but also the top 2024 Social Media Unicorn, with a total following of 945,000,000 million.

2. Lionel Messi

503 million followers
$2,731.000 per post

It’s no surprise that Lionel Messi places himself right behind his competitor Ronaldo. The increase of around 30 million followers may have come from his successful move to MLS and media partnership with Apple TV last summer, but it’s also inextricably linked to who he is as a person.

3. Selena Gomez

426 million followers
$2,560,000 per post

Selena Gomez still holds strong in 3rd place on the Instagram Richlist. With not much change in followers or price per post, she continues to be the most followed female profile in the world. Even though recently shared her relationship with Benny Blanco, this has not impact her presence one bit!

4. Kylie Jenner

399 million followers
$2,395,000 per post

Kylie Jenner, who used to be the runner-up, has fallen to 4th place in the 2023 Instagram Rich List but continues to hold her position for 2024. With the release of her new brand, Khy, you would think that her popularity would have increased more than just 2 million, however, she might have not gotten the success she hoped for with it.

5. Dwayne Johnson

396 million  followers
$2,382,000 per post

Dwayne Johnson, commonly known as “The Rock” continues at 5th on the 2024 Rich List, the same position as in 2023 and 2022.  However, with a 9 million increase in followers since last year, proven to be one of the social media favorites. It might be due to his presence in several types of entertainment, from movies to game shows like Titan that came out on Netflix earlier this year.

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6. Ariana Grande

378 million followers
$2,272,000 per post

Ariana Grande with an increase of 1 million followers, still holds at 6th place in the 2024 Instagram Rich List. The release of her most recent album “Internal Sunshine” is most likely the culprit of this slight jump in followings. We may be looking at another jump in followers with the release of her next movie “Wicked”.

7. Kim Kardashian

361 million followers
$2,172,000 per post

At 7th place you can find Kim Kardashian, who’s dropped down to this position since 2022 as she has gotten quite a bit of backlash when it comes to her partnership with Balenciaga. Now she has lost another 1 million followers, which many are relating to the diss track, “thanK you aIMee” in Talor Swifts new album.

8. Beyonce

317 million followers
$1,908,000 per post

Beyonce however, has kept her eighth place for the fourth year in a row! The Queen B continues to keep her place in the top 10 richest Instagram celebrities. Her Renassiance Tour where her daughter Blue Ivy was present, has contributed to the 3 million increase in followers.

9. Khloe Kardashian

310 million followers
$1,865,236 per post

Khloe Kardashian jumps to 9th place, shown to be a favourite amongst the Kardashian fans. Making her the 3rd best-paid Kardashian/Jenner after Kylie and Kim. Having had a tough time with her relationship with Tristian Thompson and the birth of her second child, she has won her fans’ hearts. 

10. Justin Bieber

293 million followers
$1,762,436 per post

Justin Bieber continues to hold the 10 best-paid Instagram celebrities, his following and cost per post however, haven’t made much growth compared to 2023. With Hailey Biebers’ recent pregnancy announcement, we should expect Justin to fall lower in the rankings as he starts his “dad life”.

Check out the full 2024 Instagram Rich List here – featuring the highest-earning social media stars.

You might also like:
– The 2024 TikTok Rich List
– The 2024 Top AI Influencers
– The 2024 Social Media Unicorns
– The Most Followed Brands in 2024

The post The 2024 Instagram Rich List — Who are The Top Instagram Earners? appeared first on Hopper HQ.

Instagram continues to be the most dominant social media channel for partnerships and collaborations with influencers. However, the million-dollar question (quite literally) is,  who’s the highest-paid celeb of 2023?  

The sports niche continues to dominate the top 3, with Christiano Ronaldo in 1st and Lionel Messi right behind in 2nd place, a step closer to where he was last year (3rd place right after Kylie Jenner).

Speaking of the Kardashians, although still in the top 10, Kylie has dropped from being the runner upper to 4th place. Kim this year is in 8th compared to her 6th place position last year, while Khloe lowered one position to 10th place. Unfortunately, Kendall didn’t make it to the top 10 list, leaving her in 12th place. 

Based on Hopper HQ internal data, agency rates and public information, you can now find out just how much your favourite celebrities are earning for their sponsored posts.

With other public figures like Mr. Beast and Jake Paul on the rise, we’ve also curated the highest-earning YouTubers for 2023, go check it out! 

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So, just as we did in 2017, 2018, 2019, 2020, and 2021, 2022, Hopper HQ presents:

The 2023 Instagram Rich List

2023 Top 10 Highest-Earning Instagram Stars

1. Cristiano Ronaldo

596 million followers
$3,233,923 per post

Cristiano Ronaldo continues to sit at the top of the list with the highest-ever potential earning, making an average of $ 3.2 million per post compared to $2,3 million per post last year. Also, the football Idol is on the verge of reaching 600 million followers, which should happen any minute now! 

2. Lionel Messi

479 million followers
$2,596,834 per post

It’s no surprise that Lionel Messi places himself right behind his competitor Ronaldo. The rivals have made a significant amount of noise with their collaboration in the popular Luis Vitton campaign, which could have boosted Messis’ position to 2nd place.

3. Selena Gomez

426 million followers
$2,557,825 per post

Selena Gomez has come a long way this year, with rumours of being bullied by “mean girl” Haley Bieber.  In the past year Selena has risen to 3rd place for best-paid Instagram star, but what’s more astonishing, is her increase of over 100m followers.

4. Kylie Jenner

397 million followers
$2,385,757 per post

Kylie Jenner, who used to be the runner-up, has fallen to 4th place in the 2023 Instagram Rich List. With the birth of her second child, she has moved away from the spotlight to focus on building her family. 

5. Dwayne Johnson

387 million  followers
$2,325,862 per post

Dwayne Johnson or commonly known as “The Rock” has kept his place as 5th on the Rich List, the exact same position as in 2022.  However, with a 5 million increase in followers.  

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6. Ariana Grande

377 million followers
$2,263,171 per post

Ariana Grande has been mentioned all over social media due to her recent split from her husband Dalton Gomez and rumoured relationship with Wicked co-star Ethan Slater. Pushing her up to 6th place, one step higher than where she was last year.   

7. Kim Kardashian 

362 million followers
$2,175,235 per post

After having been in 6th place in our 2022 Instagram rich list, the Skims owner has dropped down to 9th this year. She has gotten quite a bit of backlash when it comes to her feud with her sister Kourtney, which could have impacted her popularity.

8. Beyonce

314 million followers
$1,888,884 per post

Beyonce however, has kept her eighth place for the third year in a row! The queen B continues to keep her place in the top 10 richest Instagram celebrities. 

9. Khloe Kardashian

310 million followers
$1,865,236 per post

Khloe Kardashian jumps to 9th place, shown to be a favourite amongst the Kardashian fans. Making her the 3rd best-paid Kardashian/Jenner after Kylie and Kim. Having had a tough time with her relationship with Tristian Thompson and the birth of her second child, she has won her fans’ hearts. 

10. Justin Bieber

237 million followers
$1,762,436 per post

Justin Bieber has reached the top 10 best-paid Instagram celebrities after not having made it in 2022.  Being stuck in the middle of what people calling a “love triangle” with Hailey Bieber and Selina Gomez, his popularity has grown. 

Check out the full 2023 Instagram Rich List here – featuring the highest-earning social media stars.

You might also like:
– The 2023 YouTube Rich List
– The 2023 Virtual Influencer Rich List

Want to be considered for next year’s list?

We’re now taking applications for influencers looking to be considered for the Instagram Rich List 2024 – if you’d like to nominate yourself or your client, complete this form.

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The post The 2023 Instagram Rich List — Who Earns The Most From Sponsored Instagram Posts? appeared first on Hopper HQ.

The 2023 Instagram Rich List is NOW AVAILABLE!

Instagram remains one of the most popular social media networks for influencer marketing, but who’s the highest-paid celebrity on Instagram in 2022?

In 2022, we continue to see women dominate the leaderboard, accounting for a whopping 67% of the highest-earning influencers on Instagram, compared to 56% in 2021. 

The sports niche dominates the top 3 with Christiano Ronaldo and Lionel Messi coming in 1st and 3rd on the list.

African and Asian influencers also witnessed enormous growth in representation, making up 26% of the 2022 rich list.

For the first time, 4 Kardashian/Jenners have made it to the top 10, with Kylie Jenner jumping to second place after coming in 4th last year, Kim Kardashian remaining in the 6th spot, and Khloe Kardashian making it to the top 10 for the first time in 9th place, replacing Justin Bieber who occupied the spot in 2021, and finally Kendall Jenner in 10th place.

Based on Hopper HQ internal data, agency rates and public information, you can now find out just how much your favourite Instagram stars are earning for their sponsored posts.

And, in honour of Hopper HQ launching scheduling for Pinterest and TikTok, have a look at the highest earning TikTok creators and find out how much top Pinterest influencers earn.

Plan & Schedule Your Social Media Posts

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Create Your First Post

So, just as we did in 2017, 2018, 2019, 2020, and 2021, Hopper HQ presents:

The 2022 Instagram Rich List

2022 Top 10 Highest-Earning Instagram Stars

1. Cristiano Ronaldo

442 million followers
$2,397,000 per post

For the second year in a row, Cristiano Ronaldo sits at the top of the list with the highest ever potential earning, making an average of $2.3 million per post compared to $1.6 million per post last year.

2. Kylie Jenner

338 million followers
$1,835,000 per post

After being knocked down from second to 4th place by Dwayne Jhonson in 2021, Kylie makes a comeback to the top 3 in 2022. 

3. Lionel Messi

327 million followers
$1,777,000 per post

After coming in 7th last year, professional footballer Lionel Messi makes a strong comeback to the top 3, coming in 3rd as the highest-earning influencer in South America.

4. Selena Gomez

320 million followers
$1,735,000 per post

Selena Gomez climbs one place making it into this year’s top 5, after placing 5th in 2021. 

5. Dwayne Johnson

315 million  followers
$1,713,000 per post

Although his follower count has increased by 66 million since last year, the 2020’s ‘King of the Instagram Rich List’ and 2021’s second drops to 5th place this year. 

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6. Kim Kardashian

311 million followers
$1,689,000 per post

Kim Kardashian continues to secure her spot as sixth on the list this year and continues to be the second most influential Kardashian on the platform after Kylie Jenner in second place.

7. Ariana Grande

311 million followers
$1,687,000 per post

After coming in third place in last year’s rich list, Ariana Grande drops to seventh place in 2022.

8. Beyonce

256 million followers
$1,393,000 per post

Beyonce keeps her eighth place for the second year in a row after also coming in 8th last year.

9. Khloe Kardashian

243 million followers
$1,320,000 per post

Khloe Kardashian makes it to the top 10 for the first time ever after coming in 13th place on the 2021 rich list,  making her the 3rd most popular Kardashian/Jenner on the list after Kylie and Kim.

10. Kendall Jenner

237 million followers
$1,290,000 per post

The Kardashian Jenners are on a roll as Kendall Jenner secures her spot in tenth place again this year, after placing there in 2021. The supermodel is the fourth Kardashian Jenner in the top 10.

Check out the full 2022 Instagram Rich List here – featuring the highest-earning social media stars.

You might also like:
– The 2022 TikTok Rich List
– The 2022 Pinterest Rich List

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The post The 2022 Instagram Rich List — Who Earns The Most From Sponsored Instagram Posts? appeared first on Hopper HQ.