LinkedIn algorithms favor a steady publishing schedule. However, dedicating time to creating content can feel like an uphill battle for many social media managers. This is where LinkedIn tools come in. 

With LinkedIn tools, you can schedule and upload bulking in advance before publishing. 

In this article, we’ll be providing you with a comprehensive list of some of the best LinkedIn tools to consider. After reading, we believe that you will be in a better position to decide which of these tools ticks all the boxes for you and your team.

1) Hopper HQ

Hopper HQ is an all-in-one solution for managing your LinkedIn profile from content planning to scheduling. The solution is equipped with a simplified interface which allows you to use the software without a steep learning curve. 

Hopper HQ is a cost-effective option for social media management. With just $16 per month, you will have access to all the features you need to effectively manage your LinkedIn social media accounts.

Key Features

Scheduling & Bulk Uploading Tool

Using Hopper HQ allows you to schedule content ahead, speeding up your content creation process. 

Unlike other social media management tools, Hopper HQ doesn’t put a cap on the number of LinkedIn posts you can schedule. The solution’s scheduling features could be resourceful for entrepreneurs and small social media marketing teams in maintaining a steady stream of content flow for their audience.   

You can also use Hopper HQ to upload multiple content (including images, videos, and text) in advance. Overall, using the tool significantly reduces the time social media managers spend on content creation.   

In-Depth Analytics

Hopper HQ’s analytics features is second to none. It provides overall analytics of your LinkedIn accounts, helping you understand what’s working and what’s not in your content strategy.

You can also keep track of key metrics of your content performance such as views, likes, engagement, reach, click-through rates, and the best time to post for your specific audience.

With just a few clicks, you can also export the analytics of your LinkedIn account into a report. Hopper HQ supports multiple formats like PNG, PDG, JPG, CSV, and SVG depending on your preference. 

This feature could be handy if you run a social media management agency and provide feedback on account management to your clients from time to time.  

Hashtags Suggestions

Hopper HQ provides relevant hashtags based on your content, helping you maximize your reach to a wider audience and improve your engagement. It also provides detailed information on the top-performing hashtags that drive more traffic to your posts.

Dedicated Customer Support

Hopper HQ has a team of dedicated customer support representatives that’s ready to provide answers to all your questions or inquiries. You can reach customer support via live chat or email. There’s also an FAQ section with resources for self-service.

2) Hootsuite

Hootsuite lets you create, and publish LinkedIn content from one place. It has a drag-and-drop content calendar that streamlines your content planning and scheduling process. 

This platform also offers data-driven suggestions on the best time to post content on your LinkedIn account. This helps you build your brand awareness and increase your engagement on LinkedIn. 

In addition, the Hootsuite analytics tool helps you keep track of your LinkedIn content performance.

Hootsuite allows you to monitor your brand mentions on LinkedIn. You can also use the tool to keep track of trends, conversations, and hashtags of your brand. You can also repurpose your top-performing posts which reduces the time spent on content creation. Hootsuite’s base subscription plan starts from $99 per month which can be a little bit pricey for companies with a lean budget.

3) Buffer

Buffer is a social media management platform that lets you manage different aspects of your LinkedIn profile. 

The platform helps you streamline your content creation process. You can schedule up to 350 LinkedIn posts per month. It also provides data-driven information on when and the kind of content to post on your LinkedIn profile. 

It has an image generation tool called Pablo which gives you access to over 600,000 images streamlining your content creation process. 

Buffer lets you keep track of key metrics (like clicks, likes, and followers). This helps you figure out what works in your social media strategy. 

Buffer charges are based on the social media accounts connected ($6 per channel).

4) SocialBee

SocialBee is a user-friendly social media management solution for creating, scheduling, and publishing content on your LinkedIn profile. You can also use SocialBee to schedule your first comment.

This solution is powered by an AI (known as DALL-E3) which lets you generate engaging content and visually appealing content. SocialBee also has features that allow you to design and import your visuals into a centralized location. 

This platform also helps managers keep track of their brand mentions and comments. SocialBee suggests relevant hashtags which increases the potential of you reaching the right audience. 

SocialBee has an analytics tool that keeps track of your mentions and interactions (likes, comments, and shares) with your LinkedIn content. You can also export your analytic reports in PDF format. 

SocialBee pricing plan starts from $24 per month which is cheaper than Buffer but still more expensive compared to Hopper HQ’s pricing.

5) Sprout Social 

Sprout Social is a comprehensive social media management for publishing content and engaging with followers on your LinkedIn profile. The tool has an inbuilt content calendar that allows you to plan and visualize your content strategy.

You can also compare competitors’ performance against your brand’s performance to unlock untapped opportunities in your industry. 

Sprout Social has analytics tools that let you keep tabs on content and page performance. It also provides audience engagement insights (such as likes, engagements, click-through rates, shares, and comments). 

Sprout Social also analyzes the likely ROI of sponsored content which helps you determine whether you are getting the results of your social spending or not. Sprout Social pricing plan starts from $249 per month which is ideal for large enterprises. 

6) SocialPilot 

SocialPilot is a cloud-based social media management platform for managing multiple LinkedIn accounts. It is packed with features that streamline content scheduling and publishing on your LinkedIn profile. SocialPilot lets you schedule up to 500 posts, which allows you to stay consistent and increase your brand visibility on LinkedIn. 

SocialPilot also provides insights about your audience, LinkedIn account, and other metrics like follower count, reach, and impression. Using the platform helps you understand your follower’s demographic and to ensure you’re creating content that your audience wants.

SocialPilot’s pricing plan starts from $25 per month which makes it ideal for small and mid-sized businesses.

7) Later

Later is a social media management solution for scheduling and auto-publishing content on your LinkedIn profile. It’s equipped with the right features needed to create content and grow your LinkedIn profile. 

You can easily plan, create, and schedule content using Later’s content management platform. The solution also has a drag-and-drop calendar that helps social media managers upload content from the media library. On Later, you can schedule all kinds of content (like images, videos, and text). 

Later has a mobile app that makes it easier to manage your LinkedIn post anywhere from a mobile device. Later’s starter plan goes for $16.67 per month. 

8) Quintly

Quintly offers a robust analytics tool that lets you optimize your LinkedIn marketing activities. It helps social media managers pull data from their LinkedIn profiles. For an effective content strategy, you can also use the analytics tool to monitor engagement, followers’ growth, and comments. 

On top of that, Quintly helps narrow down your profile performance based on days, months, and even years. You can export your reports in different formats (PDF, PNG, XSLX, CSV, and PPTX).

The tool allows you to share analytic reports with your team members or clients by simply sharing the link. It only has a paid plan which costs $345 monthly which makes Quintly ideal for a large social media management team with an ample budget.

9) Meet Edgar 

Meet Edgar is a social media management tool that lets you publish content the right way or schedule in advance on your LinkedIn profile. It also allows you to generate social media content. Its built-in library makes it easy to draft new ideas and access published content. 

You can use Meet Edgar to schedule multiple posts allowing you to stay consistent with your followers. There’s no limit to the number of LinkedIn content you can schedule using the tool.

Furthermore, Meet Edgar has an intuitive interface that is easy to navigate reducing the time spent on figuring out the social media management tool.  This social media management tool provides data-driven suggestions on the best time to publish content. This helps increase your level of engagement on the social platform. Meet Edgar’s pricing plan starts from $24.91 per month.

10) Zopto 

Zopto is a LinkedIn management solution designed for social selling. It’s a great tool for lead-generation campaigns. Its automated content scheduling feature lets you maintain a consistent flow of social content. 

Zopto also provides real-time analytics reports that let you evaluate the performance of your LinkedIn outreach. It also helps increase your success rate by targeting people outside your network. Zopto’s pricing plan starts from $157 per month for 1 user account. 

11) Khoros

Khoros is a multifunctional social media management tool that lets you publish content and engage audiences on your LinkedIn profile. You can also plan your content ahead using its content calendar features. Khoros has analytics tools for monitoring marketing campaigns, online reach, and ads. 

What’s Your Go-to LinkedIn Management Tool?

Choosing the right LinkedIn management tool depends on your preference. If you prioritize simplified and user-friendly LinkedIn tools, Hopper HQ is the perfect choice for you because of its clean and intuitive interface.

Hopper HQ is also cost cost-effective compared to other LinkedIn management tools. On top of that, it doesn’t have multiple pricing tiers. With just $16, you have access to all the features you need to effectively manage your LinkedIn Profiles. 

Hopper HQ wins when it comes to scheduling. It lets you schedule unlimited content on your LinkedIn profile. Hopper HQ is also packed with features that streamline the content creation process. 

Feel free to give Hopper HQ a try before exploring other options.

The post 11 Best LinkedIn Management Tools for Social Media Managers appeared first on Hopper HQ.

As we step into 2024, the photography industry continues to evolve, necessitating a blend of traditional marketing acumen and cutting-edge strategies for photographers aiming to expand their clientele.

The key to thriving in this competitive landscape lies in not just showcasing your work but in strategically marketing your business to attract a new audience, with a website, on your social media, and being present in communities and important events.

Tools like Hopper HQ can help keep your presence consistent with social media scheduling as well as keep track of important social media metrics to better understand your target clients.

Here’s an in-depth look at how photographers can leverage various tactics to draw in clients this year.

1) Identifying Your Ideal Client

The journey to get more photography clients begins with understanding your ideal client. This process involves more than just deciding on a target demographic; it requires a deep dive into the preferences, behaviors, and needs of potential clients.

Whether you specialize in capturing the beauty of weddings, the candid joy of family portraits, or the polished professionalism of corporate events, knowing your niche allows you to tailor your marketing messages and services to match the expectations of your target audience.

Geographic considerations also play a crucial role, especially for photographers without a studio. Defining the radius you operate can help focus your marketing efforts more effectively.

With this information you’ll be able to understand your target audience at a deeper level, allowing your content and marketing strategies to better resonate with them, which in turn, can potentially lead them to wanting to work with you.

2) Developing a Strategic Marketing Plan

A photographer’s online presence is as crucial as their portfolio. A well-rounded business plan encompasses a well-structured and appealing website that showcases your work, an SEO strategy that improves your visibility online, active engagement on social media platforms where your breathtaking visuals are showcased, and email marketing to keep in touch with past clients.

Your website acts as the cornerstone of your online presence, offering a glimpse into your style and expertise through carefully curated galleries and client testimonials. Incorporating SEO practices ensures that when potential clients search for photographers, your name rises to the top.

Meanwhile, platforms like Instagram and Facebook should serve as dynamic spaces to connect with your audience, share your latest projects, and build a community around your work. Email newsletters, sent out periodically, can remind your clients of your services, invoices, and any special offers, keeping your business top of mind.

3) Showcasing Your Portfolio

A photographer’s portfolio is the strongest marketing asset that you may have. It’s not just about displaying your best work; it’s about telling the story behind each image, as well as sharing the moments and emotions captured.

Choosing the right platform to showcase your portfolio is as important as the images themselves. Whether it’s a dedicated portfolio website or your social media profiles, your chosen platform should reflect your style and appeal to your target audience.

If you do choose to showcase your portfolio through social media, make sure to leverage the best photography hashtags to create more buzz around your profile.

Keeping your portfolio updated and aesthetically pleasing with recent work is essential to demonstrate your current skills and creative direction.

4) Grow your Social Following

A strong social media presence can act as a dynamic portfolio, showcasing your work to potential clients worldwide. Beyond just displaying your talent, an engaged and growing social media following can enhance your brand’s visibility, credibility, and client trust.

Platforms like Instagram, Facebook, and Pinterest are visual-centric, making them ideal for photographers to share their work. The more people who see your work, the higher the likelihood of attracting clients who resonate with your style and approach.

Tools like Hopper HQ simplify this process by allowing users to schedule posts in advance across multiple platforms, including Instagram, Facebook, Pinterest, TikTok, YouTube shorts, and more.

By planning content ahead of time, photographers can ensure a steady stream of posts that keep their audience engaged without requiring daily manual updates. This consistency is key to building a loyal following and increasing visibility online.

Photographers can also leverage Hopper HQ’s analytics to have a more in-depth understanding of what their target audience and potential clients enjoy seeing and interacting with. Using a social media scheduler cuts the time you spend planning and publishing your social media content in half, allowing you to focus on creating strong relationships with clients.

5) Leveraging Client Reviews

In the world of photography, word of mouth and client testimonials are invaluable. It gives that extra push to those who are on the fence about hiring your photography business.

Encouraging satisfied clients to share their experiences not only adds credibility to your services but also builds trust with prospective clients. Highlighting these reviews on your website and social media platforms can significantly influence decision-making for those looking to hire a photographer.

Make sure every time you complete a successful project you ask for a review. You can use a review platform to manage them, or just manually collect them in a document.

6) Implementing a Referral Program

A referral program incentivizes your existing client base to bring in new business, creating a win-win scenario. By rewarding clients for referrals, you not only encourage loyalty but also tap into an effective, cost-efficient method to expand your clientele.

Compared to traditional advertising or online marketing campaigns, referral programs can be a more cost-effective way to gain new high-intent clients. Instead of spending heavily on ads with no guaranteed return, you’re investing in a system that rewards actual conversions.

Also, you can assume that someone who has been referred to you by a previous happy client, will more likely want to work with you than someone who stumbles upon your online presence accidentally.

Those who participate in a referral program and receive rewards for their efforts are more likely to feel valued and develop loyalty to your brand. This not only increases the chances of them using your services again but also turns them into long-term advocates for your work.

7) Exploring Freelancing Platforms

Don’t overlook freelancing platforms as a means to attract new clients. Creating a comprehensive profile on sites like Upwork or Fiverr can open up opportunities beyond your immediate network. These platforms can serve as additional channels to showcase your work to potential clients worldwide.

By taking on projects from these platforms, photographers can diversify their income streams. This is particularly beneficial during off-peak seasons or unexpected downturns in the market. Freelance platforms can help fill the schedule and maintain a steady income throughout the year.

By delivering high-quality work and garnering positive reviews, photographers can build a strong online reputation that enhances their credibility and attractiveness to potential clients both on and off the platform.

8) Networking with Other Professionals

Networking with other professionals is an essential strategy for photographers aiming to broaden their reach and uncover new opportunities. This practice goes beyond mere socializing, fostering a community of like-minded individuals who can support each other’s growth and success. Building strong relationships with peers and industry professionals can be invaluable.

Networking allows photographers to exchange ideas, share resources, and refer clients to each other, creating a supportive ecosystem. It’s not just about getting more clients; it’s about building a professional network that supports your career’s growth and development. For instance, a wedding photographer might network with event planners, florists, and venue managers, creating a referral loop that benefits all parties involved.

By actively participating in local and online communities, collaborating on projects, and building genuine relationships, photographers can expand their reach, discover new opportunities, and strengthen their position within the industry.

9) Try Other Marketing Channels

By creating an experience that allows potential clients to engage with your photography in a hands-on manner, you offer a unique value that goes beyond traditional marketing efforts.

You may want to start with social media challenges and competitions, which are fantastic ways to create buzz around your photography events. They can serve as both a promotional tool as well as to boost engagement on your profiles.

Workshops and mini-sessions can also be a great way to provide valuable educational experiences for attendees, positioning you as an expert in your field. These events can range from teaching basic photography skills to more advanced techniques, depending on your expertise and the interests of your target audience.

Launching a photography-related podcast can be a powerful way to connect with your audience on a deeper level. You can discuss various aspects of photography, interview other professionals in the field, and share insights about your work and the industry.

Lastly creating a newsletter is an effective tool to keep your audience informed about your work, upcoming events, and any promotions you’re offering. It can serve as a direct line of communication with your clients and followers, providing valuable content that keeps them engaged with your brand.

10) Volunteering Your Services

Offering your services to local events or charities can not only help you give back to the community but also increase your visibility. While it’s important not to undervalue your work by frequently working for free, strategic volunteering can introduce your services to potential clients and build your network.

For example, work closely with an animal shelter and offer to take amazingly adorable images of their rescues to help boost their adoption rates. These associations tend to have big followings on social media and are surely excited when they have amazing images to share of their furry residents. You can ask them to tag your social media profiles in their captions when they do, indirectly bringing in awareness and hopefully new clients to your profiles.

Summary:

In conclusion, attracting more photography clients in 2024 requires a multifaceted approach. From identifying your ideal client and developing a strategic marketing plan to leveraging client reviews and networking. By implementing these tactics, photographers can not only increase their visibility but also connect with clients who value their unique vision and expertise.

You can also consider using Hopper HQ to save time when trying to keep a consistent presence on social media, which is crucial for any creative business to showcase its amazing work.

The post How to Get More Photography Clients in 2024 appeared first on Hopper HQ.

With its diverse and vast user base, TikTok offers unparalleled access to a range of demographics, making it an essential platform for digital marketing strategies.

Engaging with followers on TikTok also allows brands to showcase their personality, build brand loyalty, and create a community of dedicated customers. The interactive nature of the platform encourages a two-way conversation, making customers feel valued and heard.

In this article, we’ll explore 12 strategic ways through which individuals and brands can increase their follower base on TikTok, thereby leveraging the platform’s potential to its fullest.

1) Consistent Content Creation: Post Regularly and Consistently

Consistent content creation is the foundation of building and maintaining a strong presence on TikTok. Regular posting helps in keeping your audience engaged and plays a critical role in attracting new followers. It is believed that the TikTok algorithm favors accounts that post frequently, increasing the likelihood of your content being featured on the For You page, which is pivotal for gaining visibility. Consistent posting also helps establish a reliable connection with your audience, making your brand or persona seem more approachable and relatable.

Tips for Consistent Posting:

• Develop a Content Calendar: A content calendar helps organize your ideas and ensures a steady flow of content. It lets you strategically think about your content mix and posting schedule, ensuring diversity and relevance.
• Batch Create Content: Allocate specific days for content creation and shoot multiple videos in a single session. This approach will help you save time and ensure you have a repository of content ready to be posted.
• Stay True to Your Brand or Persona: While following trends is important, ensure that your content aligns with your brand identity or personal brand. Consistency in style and message reinforces brand recognition.

Managing a consistent posting schedule can be challenging, especially for brands or individuals with multiple social media channels. This is where tools like Hopper HQ come into play, which allow you to schedule your posts in advance and help support the planning and creation phase with visual grid planners and content calendars. Not only saves you time but also helps in maintaining a consistent presence on TikTok, crucial for growing your follower base.

2) Participate in Trending Challenges and Use Popular Hashtags

TikTok is known for its trending challenges and popular hashtags and you should dynamically leverage this to increase the visibility of your posts and profile overall. These trends act as a magnet for viewers, drawing them to content that is current and popular. By participating in these trends, you align your content with what your audience is actively seeking, thereby increasing the likelihood of your posts being discovered by a wider audience.

Stay updated with the latest trends and challenges on TikTok. Regularly browse the For You page and follow popular creators or influencers to keep a pulse on what’s trending. For example in 2023 one of the most popular challenges was the #dontrushchallenge with over 1 billion views. Take some time to see what are the most looked-for challenges on TikTok and brainstorm a creative way to make them relevant to your brand.

Below you can see a great example from Vans. They jumped on the #passthephone trend while at the same time creating relatable, user-generated content. We’ll elaborate more on these topics through out the article.

@vans

hope the waves are ready for these surfers tomorrow

♬ original sound – Vans

3) Create Authentic and Relatable Content

In the world of TikTok, authenticity and relatability are key to forging a strong connection with your audience. At the end of the day, we are all human, and people like knowing that.

Users gravitate towards content that feels genuine and reflects real emotions, experiences, or values. For brands, this means showcasing a human side beyond just products or services. For individual creators, it’s about being true to themselves and sharing content that genuinely reflects their personality or interests.

For example, you can share “POV” videos of experiences and situations your target audience normally goes through. This will not only show that you know their challenges but also share them with them humorously or engagingly. Other types of content you may want to consider is a “behind the scenes”, a Q&A, a “meet the team” type of video, and so forth. This will encourage conversations and spark a community. A good example of this is GymShark, who regularly add videos that are relatable to their audience.

4) Create Collaborations with other TikTokers

Collaborating with other TikTokers is a strategic move that can significantly enhance your presence on the platform. When you partner with other creators or brands, you’re not just sharing content; you’re merging audiences, which can lead to an exponential increase in your follower base.

The key to successful collaborations on TikTok lies in finding the right synergy between different content creators while ensuring that the content produced is mutually beneficial and engaging for all audiences involved. This being said, choosing the right partner is crucial! You may think that finding a creator with a decent following is enough, but unfortunately, it’s not. The ideal collaborators are those who share a similar target audience or whose content style and ethos align well with your own. This alignment ensures that the collaboration feels natural and relevant to your followers.

Lululemon is a great brand to check out when it comes to collabs! They find the perfect profile to partner up with to create successful campaigns for both parties.

@lululemon BYOE (bring your own energy)—or borrow some of ours. We’re so excited to announce our lululemon x Peloton Ambassador team just got even better, thanks to @CALLIE ♬ samsinclairfx on instagram – MOTIVATES

5) Actively Engange with Your Audience

Actively responding to comments and messages is crucial in building a community around your channel, fostering a sense of connection and loyalty among your followers. This direct interaction not only humanizes your presence on the platform but also encourages more engagement, as followers feel acknowledged and valued.

Engaging with your audience is about creating a dialogue rather than a monologue. When followers comment on your videos, taking the time to respond can make a significant difference. These interactions show that you value their input and are interested in what they have to say. Some factors you should consider:

• Set Aside Time for Engagement: Dedicate specific times in your schedule to respond to comments and messages. Consistency in engagement is as important as consistency in posting content.
• Personalize Your Responses: Generic responses can seem impersonal. Tailor your replies to the specific comments to show that you have read and appreciated their thoughts.
• Host Q&A Sessions: Regular Q&A sessions can be a great way to engage with your audience. It allows you to address their curiosities directly and adds a personal touch to your interactions.
• Use TikTok’s Reply Feature: TikTok allows you to reply to comments with a video. This feature can be used to answer questions or highlight interesting comments, adding a visual and personal dimension to your responses.
• Acknowledge and Share User-Generated Content: If followers create content related to your channel or brand, acknowledging it, sharing it, or even reacting to it can significantly boost engagement and loyalty.

6) Publish High-Quality and Creative Videos

High production quality doesn’t necessarily mean investing in expensive equipment. It’s more about paying attention to the basics of video creation – clear visuals, good lighting, clean audio, and smooth editing. Clear and aesthetically pleasing videos are more likely to be watched and shared, thereby increasing your content’s reach.

Creativity is what sets your content apart. TikTok thrives on innovative and unique content, and bringing a creative edge to your videos can make them more memorable and shareable. Make things fun not only for your audience but also for yourself. Try new edits and filters, maybe a new way of introducing yourself, or even test out a new catchphrase.

Some equipment you may want to invest in are:

1. Smartphone or Camera: A device with a good camera for clear, high-resolution video recording.
2. Tripod or Stabilizer: To keep your footage steady and professional-looking.
3. Ring Light or Good Lighting Setup: Essential for well-lit videos, especially important in indoor settings.
4. External Microphone: For clear audio, particularly if you’re speaking or recording music.
5. Battery Pack or Charger: To ensure your device doesn’t run out of power during shooting.

7) Leverage TikTok Analytics for Content Optimization

Posting content consistently is not enough to build a strong following on TikTok. Understanding and utilizing TikTok Analytics is essential for anyone looking to grow their presence on the platform. This powerful tool offers insights into your audience’s behavior, preferences, and engagement patterns, enabling you to tailor your content strategy effectively.

Using the data from TikTok Analytics, you can refine your content strategy for better engagement and growth. For example, you can benefit from metrics that show you the best time to post on tiktok for your profile. If your analytics show that your audience is most active in the evenings, schedule your posts during these times for maximum visibility. If certain types of videos have higher engagement rates, consider producing more content in that style.

Keeping track and making sense of your TikTok analytics can take you a long way, from understanding who your target audience is to what content performs the best. So, create the habit of keeping up with important metrics.

8) Cross-promote on Other Social Media Platforms:

Cross-promotion of your TikTok content on other social media platforms is a strategic approach to amplify your reach and attract a wider audience. Each social platform has its unique audience and style of engagement, and by sharing your TikTok content across these platforms, you can tap into these varied audiences, increasing the visibility of your content and potentially growing your follower base on TikTok.

You can recycle your TikTok content to other platforms like Instagram and YouTube Shorts using a social media scheduling tool like Hopper HQ. This social media scheduling and management tool streamlines the process of sharing TikTok content across other platforms, making it an indispensable asset for creators and brands alike. You won’t even need to worry about removing the TikTok watermark because Hopper HQ does it for you!

9) Host Giveaways and Create Contests

Hosting giveaways and contests on TikTok is a dynamic and interactive way to engage your audience, boost your visibility, and grow your follower base. These activities create excitement and encourage participation, which can lead to increased engagement and sharing of your content.

One Brand that knows how to successfully run giveaways and contests is the cosmetic brand Essence. They regularly share new products with their followers and provide them with opportunities to win them! You can even combine these types of campaigns with collaborations. Work with influencers and other relevant creators to spread the word about the competition and what users can potentially win.

@essence.cosmetics.my 11.11 SALES IS TOMORROW! We are so excited for our first #GIVEAWAY and the prize is our Essence lip balm! Tag 2 of your besties in the comment section and hashtag #loveessence! Join in our live and see you soon! #essence #essencecosmeticsMY #tiktokmakemebuy #racuntiktok #1111tiktokshopping #1111megasale #liveshow ♬ Crazy in Love Aaar Remix – MUCIO

10) Share education and informative content

Informative content on TikTok serves as a beacon for viewers seeking knowledge and understanding in a specific domain. By consistently providing valuable information, you become more than just a content creator; you transform into a trusted source and authority.

Achieving such a status is invaluable, particularly in the digital space where users are flooded with a variety of content choices where some might not be accurate or provide false information. Followers who view you as a leader in your area are more likely to seek answers from you for relevant questions, engage more deeply with your content, and recommend your channel to others with similar interests.

People are naturally drawn to sources that add value to their lives, and by providing this value, you are likely to retain your audience over time. Secondly, educational content often has a longer shelf life compared to other content types. It remains relevant and continues to attract viewers long after it’s posted, ensuring a steady stream of engagement.

11) Incorporate User-Generated Content into your Feed

User-generated content refers to any content—videos, images, reviews, etc.—created by your followers or fans, rather than by you or your brand. When you feature such content, it not only validates and appreciates your audience’s contributions but also encourages others to engage and participate, creating a virtuous cycle of interaction and creativity.

Incorporating UGC can have a significant impact on your TikTok channel’s growth and engagement. When followers see their content being featured and appreciated, it strengthens their loyalty to your channel. It also encourages others to create and share content, increasing overall engagement. Additionally, UGC can lead to a higher content volume without additional creation burden on you, keeping your channel active and dynamic.

Puma is amazing at this, if you check their TikTok profile, you’ll notice that most of their content is produced by their users. Yes, some may be more famous than others, but they publish videos made by those who use their products.

@puma Merry Creepers to you all #FENTYxPUMA ♬ original sound – PUMA

12) Stay up-to-date with new TikTok Features and Trends

TikTok is known for its fast-paced evolution and introduction of new trends, features, and algorithm changes. By keeping up-to-date and leveraging these updates, you can ensure that your content remains fresh, relevant, and in line with what the audience is currently interested in.

Here are a few reasons why you should stay up to date with TikTok:

• Advantage of Early Adoption: Being one of the first to utilize new features or jump on emerging trends can give you a competitive edge. Early adoption often leads to greater visibility as TikTok tends to promote new features more prominently.
• Aligning with User Interests: Staying updated with trends means your content aligns with what users are currently interested in, increasing the likelihood of engagement and shareability.
• Leveraging Algorithm Changes: Understanding any changes in TikTok’s algorithm is key to optimizing your content strategy for better reach and engagement.

By staying current with TikTok’s features and trends, you position yourself as a savvy creator who’s in tune with the platform’s pulse. This not only enhances your content’s appeal but also helps in attracting a broader audience. For example, when TikTok launched the Duet feature, creators who quickly adopted it saw significant engagement as it offered a new and interactive way to connect with the audience.

Wrap Up

Finding successful ways how to get more followers on TikTok is a dynamic process that involves understanding your audience, being creative with your content, and engaging with your community. By employing these strategies and utilizing tools like Hopper HQ, you can enhance your TikTok presence, grow your follower base, and achieve your social media goals.

And remember, for an even more streamlined approach, consider Hopper HQ to manage, schedule, and analyze your content across all your social media platforms, making your journey to TikTok success smoother and more effective.

The post 12 Ways on How to Get More Followers on TikTok appeared first on Hopper HQ.

In this article, we will take a look at the best AI content writer that you need to check out. We will discuss the pros and cons of each tool, as well as the types of content that each tool is best suited for.

What are AI Writing Generators?

An AI writing generator is a computer program that uses artificial intelligence to generate written content. Writing Generators are trained on large amounts of text data, which allows them to learn the patterns and rules of language. This allows them to generate text that is grammatically correct, factually accurate, and relevant to the topic at hand.

AI content generators are powered by two main technologies: machine learning and language models.

Machine learning is a type of artificial intelligence. It allows computers to learn from millions of datasets. Machine learning algorithms can identify patterns in data and use those patterns to make predictions.

Language models are a type of machine learning model that is trained to predict the next word in a sequence. Language models are used in various applications, including machine translation, text summarization, and question-answering.

AI writing generators use machine learning to learn the patterns and rules of language. This allows them to generate text that is grammatically correct, factually accurate, and relevant to the topic at hand.

Benefits of Using an AI Writing Generator

There are many benefits to using a writing generator, including:

1. Save time and money: AI content writers generate content much faster and cheaper than human writers.
2. Improve the quality of your content: They help you improve the quality of your content by identifying and correcting grammar errors, suggesting better word choices, and ensuring that your writing is clear and concise.
3. Generate new ideas: It can help you generate new ideas for content by brainstorming topics and suggesting headlines and introductions.

The 8 Best AI Content Writer Tools

1) ChatGPT

ChatGPT is a powerful AI content writer that can be used for various tasks, including conversation generation, language translation, summarization, and more. It’s trained on a massive dataset of text and code, which allows it to generate content that is grammatically correct, factually accurate, and relevant to the topic at hand.

ChatGPT saves you a lot of time. Instead of spending hours writing content yourself, you can provide ChatGPT with a prompt or topic and it will generate content for you. This can be especially helpful if you need to produce a large amount of content quickly.

Another advantage of using ChatGPT is that it can help you to improve the quality of your content. ChatGPT can identify and correct grammar errors, suggest better word choices, and ensure that your writing is clear and concise. This can be especially helpful if you are not a professional writer or if you don’t have a lot of time to edit your work.

However, it’s important to note that ChatGPT has a data cutoff date of September 2021. This means it won’t be able to generate content related to events after that date.

ChatGPT is a free AI content writer, while ChatGPT+ is a paid service, with pricing starting at $20 per month.

2) Hopper HQ

Hopper HQ is a great option to consider when focusing on producing social media content. What sets Hopper HQ apart is its native caption generator, an invaluable feature integrated into the app. This tool is not just a time-saver but a creative aid, helping users quickly craft engaging and relevant captions that resonate with their audience.

But Hopper HQ doesn’t stop there. It offers a suite of free mini tools that significantly enhance content writing efficiency. Among these, the caption generators are especially noteworthy. They provide a range of options, from witty to serious and informative, ensuring that there’s something for every type of post and platform.

Furthermore, Hopper HQ understands the importance of a well-crafted bio in shaping its online presence. Its bio generators helps users create compelling and concise bios that perfectly encapsulate their personal or brand identity. This feature especially benefits those looking to make a strong first impression on platforms like Instagram or LinkedIn.

3) Jasper

Jasper has several features that make it a good choice for businesses, specifically enterprises. It comes with a ton of features that may compensate for its price. These features allow you to specify the tone of voice you want in your content, such as formal, informal, conversational, or persuasive. This can be incredibly helpful if you are targeting a specific persona or audience.

Jasper can analyze your content and provide suggestions on improving it, such as by adding relevant keywords, improving readability, or fixing grammar errors.

Jasper also offers a Boss Mode feature, which gives you access to pre-built recipes and the ability to create your recipes. Recipes are templates you can use to generate different types of content. For example, you could create a recipe for generating blog posts, product descriptions, or social media posts. This can save you a lot of time and effort, especially if you need to produce a large volume of content regularly.

4) Rytr

Rytr is another powerful AI content writer that can help you save time, improve the quality of your content, and generate new ideas.

Rytr has over 40 built-in templates for various use cases, including writing Facebook Ad copy, social media posts, blog post briefs, emails, letters, and more. This makes it easy to get started with Rytr, even if you are not familiar with AI content writing.

Rytr has a free plan that allows you to generate up to 5,000 words per month. Paid plans start at just $9 per month.

5) Copy.ai

Copy.ai is an AI content writer built on the ChatGPT-4 API. It has access to the latest and greatest AI technology for generating content. Additionally, Copy.ai offers a variety of templates and tools for writing different types of content, which can be helpful for users of all levels of experience.

Copy.ai is especially good for social media and email marketing. It can help you to generate engaging and informative social media posts and email newsletters quickly and easily.

Copy.ai offers a variety of pricing plans to fit your budget.

6) Anyword

As an AI content writer specifically created for marketing, Anyword understands your brand, writing style, audience, and what resonates with them, guaranteeing that the content drives results.

One of Anyword’s unique features is its Copy Intelligence platform. It analyzes your previous content and gives insights into which tone works best across all the channels. This information can be used to create more effective marketing campaigns and content.

With Anyword, you can access the Copy Intelligence platform, a powerful tool that analyzes your previously published content. This feature provides valuable insights into the most effective messaging for different channels, be it your website, ads, social media, or emails.

7) Frase

Frase is an AI content writer specifically designed for SEO and content managers. It combines SEO research and AI writing, making it an all-in-one tool for turning out briefs and optimizing content quickly.

Frase can generate comprehensive content briefs that include all the information you need to write high-quality content, such as target keywords, related search terms, and topics to cover.

You can optimize your existing content for SEO with Frase. It will identify areas where your content can be improved and provide suggestions.

8) Writesonic

Writesonic is a versatile AI content writer that can be used to generate a variety of content types, including landing pages, SEO meta descriptions, and feature-rich headers and subheaders. It also supports over 25 languages and offers a tone of voice customization tool, allowing users to choose from various tones, such as “Excited,” “Creative,” and more.

Writesonic can also generate various other types of content, such as blog posts, articles, social media posts, email newsletters, and product descriptions.

9) Sudowrite

Sudowrite is a unique AI content writer specifically designed for fiction writing. It’s the only AI tool on the list that is explicitly aimed at this genre, and it has been met with both praise and criticism from fiction writers.

On the one hand, Sudowrite can be a powerful tool for fiction writers. It helps to generate new ideas, develop characters, and flesh out plots. Sudowrite also helps writers to overcome writer’s block and to produce more content in a shorter amount of time. Similarly, the use of machine learning in education has shown how AI can enhance personalized learning experiences, providing tailored content and improving student engagement.

On the other hand, Sudowrite has also been criticized for its tendency to produce nonsensical metaphors, clichéd plots, and incoherent action. Sudowrite also has a short memory for details, which can lead to inconsistencies in the writing.

Despite its limitations, Sudowrite can be a valuable tool for fiction writers willing to put in the time and effort to edit and refine its output. Sudowrite can help writers generate new ideas, explore different possibilities, and produce more content in less time.

AI Writing Generators Become Your Third-Hand

AI writing generators are a powerful new technology that can help you save time, improve the quality of your content, and generate new ideas. AI content writer tools are still under development, but they are already used by various businesses and individuals to create high-quality written content.

Which AI writing generator is right for you will depend on your specific needs and budget. However, all of the AI content writer tools that we have discussed offer a variety of benefits.

So, why not try Hoppeer HQ for free, and save time using its caption generator to produce high-quality and engaging social media posts?

The post Top 9 Best AI Writing Generators You Need To Check Out appeared first on Hopper HQ.

In this article, we’ll look at the 7 best mobile apps for social media marketing.

Whether you’re a small business owner or a social media manager for a large enterprise, a mobile app can help you take your social media marketing to the next level.

Who Benefits From a Social Media Marketing App

Social media marketing apps can benefit businesses of all sizes and industries. Whether you’re a small business owner, a social media manager for a large enterprise, or a non-profit organization, a mobile app can help you take your social media marketing to the next level.

1) Small businesses: Social media marketing apps can help small businesses reach a wider audience, compete with larger businesses, and build customer relationships.

2) Large enterprises: Social media marketing apps can help large enterprises manage their marketing efforts more effectively, track their results, and personally engage with their customers.

3) Influencers and content creators: If you’re an influencer, these can help you schedule posts, engage with your audience, and track your performance metrics, giving you more time for what you do best – creating awesome content.

7 Best Apps for Social Media Marketing 

1) Hopper HQ 

Hopper HQ is a social media scheduling app that’s now available on mobile as well. It helps businesses of all sizes plan, schedule, and publish content across multiple platforms, including Instagram, Facebook, Twitter, LinkedIn, Pinterest, and TikTok.

It offers a variety of features that include–

Visual planning: Hopper HQ’s visual planner lets you see all your scheduled posts in a calendar view to plan and visualize your content strategy easily.

Bulk scheduling: It lets you schedule posts in bulk, saving time and avoiding having to log into each platform individually.

Analytics: Hopper HQ provides detailed analytics on your posts to see what’s working and what’s not.

Collaboration: It allows you to collaborate with team members on your social media marketing efforts.

It’s inarguably the best social media app for marketing, you can download it for iOS and Android.

2) IFTTT

IFTTT (If This Then That) stands out as a social media marketing tool, particularly for its ability to automate tasks across various online platforms and apps. This digital automation app helps save time and increase efficiency by automating routine and complex tasks.

The core functionality of IFTTT lies in its ability to create “applets” — simple conditional statements that trigger specific actions when certain criteria are met. For instance, a marketer can set up an applet to automatically share new blog posts on their company’s Facebook page or tweet them on Twitter. This kind of automation ensures consistent online presence and content sharing without the need for manual intervention every time.

3) Canva

Canva is a user-friendly app that empowers individuals and businesses to craft stunning visuals without needing extensive design skills. With a vast library of templates for social media, presentations, marketing materials, and more, Canva simplifies the design process. It offers drag-and-drop functionality, a diverse selection of fonts, images, and icons, and even allows for collaborative work. 

Canva’s free version is robust, while the premium Canva Pro opens up advanced features and access to an even more extensive collection of design elements. It’s a go-to tool for anyone looking to step up the visual side of their social media marketing game.

4) Ripl

Ripl is a social media marketing app that helps businesses create and share professional-looking videos and images for social media. It offers a variety of templates and features that make it easy to create engaging content, even if you have no design or video editing experience.

Whether you want to announce a product launch, share customer testimonials, or promote special offers, Ripl equips you to captivate your audience and boost your social media marketing efforts with flair.

5) Notion

Notion emerges as a remarkably versatile app for content curators and marketers. Its utility in organizing and sharing content makes it a go-to choice for professionals seeking to streamline their social media strategies.

Notion offers a seamless, user-friendly interface that allows for the creation of customizable content calendars, project trackers, and databases. This feature is particularly beneficial for marketers who need to manage various aspects of content curation, from brainstorming and scheduling to publishing and analyzing feedback.

6) Meta Business Suite

The Meta Business Suite app is a game-changer for marketers, especially those focusing on Facebook and Instagram. This app streamlines the management of social media profiles, advertising, and analytics, all from a mobile device, making it an invaluable tool for professionals on the go.

Meta Business Suite’s primary strength lies in its comprehensive control over Facebook and Instagram accounts. Users can create, schedule, and publish posts directly from the app, a feature that significantly enhances productivity and timeliness.

7) Shutterstock

Shutterstock’s mobile app stands out as an indispensable resource for social media marketers seeking high-quality visual content. In the visually-driven landscape of social media, compelling images, and videos are crucial for engaging audiences, and Shutterstock provides an expansive library of media to meet this need.

The app offers access to millions of royalty-free images, videos, and music tracks, catering to virtually any theme or campaign. This vast selection is particularly beneficial for marketers who require diverse and unique visual content to stand out on crowded social media platforms. With Shutterstock, finding the perfect image or video clip for a post or ad becomes a simpler and more efficient process.

How to Choose The Right App for You

With so many different social media marketing apps on the market, it can be tough to find the best mobile app for marketing. Here are a few things to consider when choosing a social media marketing app:

1. Your budget: Social media marketing apps can range in price from free to hundreds of dollars per month. It’s important to choose an app that fits your budget and needs.
   
2. The features you need: Different social network marketing apps provide different features. Make a list of the features crucial to you, such as the ability to schedule posts, track analytics, and engage with followers.
   
3. The platforms you use: If you’re only active on a few social media platforms, choose an app that focuses on those platforms. However, if you’re active on various platforms, choose an app that can manage all of them.
   
4. Your team size: If a team is working on your social media marketing, you must choose an app that supports collaboration.
   
5. Ease of use: It’s important to choose a social media marketing app that is easy to use. You don’t want to spend hours figuring out how to use the app.
   
6. Trial and Error: Sometimes, the best way to find the perfect app is by trying a few out. Many apps offer free trials, so take advantage of them to see which one feels like the best fit for your needs.

You Should Try Multiple Tools

In the fast-paced realm of social media marketing, the right tools can make or break your game. We’ve explored a handful of these tools today, each offering unique strengths to simplify your journey in conquering the world of social media.

And remember – define your goals, understand your budget, and pick the tool that aligns with your unique needs.

As you embark on your social media marketing adventure, consider the user-friendly and feature-rich Hopper HQ. With its post-scheduling, analytics, and collaborative tools, this app can be your digital compass on this exciting journey. Try it and see how it can elevate your social media presence.

Start your social media marketing journey with Hopper HQ today!

The post The 7 Best Mobile Apps For Social Media Marketing appeared first on Hopper HQ.

Learn the top social media accounting hashtags to grow your accounting business

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As an accountant, you understand the value of marketing and networking for business growth.

You know that building relationships is key to finding new clients and growing your business. And you also know that social media is a powerful tool for building relationships and connecting with potential clients.

Hashtags are an important part of growing your accounting business because they allow you to track specific keywords or topics on social media platforms. When you use a hashtag, it becomes a clickable link that takes you to a list of all the recent posts that include that hashtag. This can be a great way to keep track of industry news and trends or to follow specific companies or individuals.

Business benefits of social media marketing for accountants?

Here are four key ways that social media can help your accounting business grow:

1. Social media is a great way to build your brand

As an accountant, you know the importance of branding. Your brand is what sets you apart from your competition and attracts clients to your business.

Social media is a powerful branding tool. By actively engaging on social media, you can control the narrative about your brand and build a strong reputation.

2. Social media can help you attract new clients

If you want to grow your accounting business, you need to attract new clients. And social media is a great way to reach new potential clients.

By sharing your expert insights and thought leadership on social media, you can position yourself as a trusted advisor and attract new clients to your business.

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3. Social media can help you nurture relationships with existing clients

Your existing clients are your most valuable asset. They are the ones who generate revenue for your business and help you grow.

Social media is a great way to nurture relationships with your existing clients. By staying active on social media, you can stay top of mind and build deeper relationships with your clients.

4. Social media can help you build your network

As an accountant, you know the importance of networking. Your network is a valuable source of referrals, business opportunities, and advice.

Social media is a great way to build your network. By connecting with other accounting professionals on social media, you can expand your reach and build valuable relationships.

Marketing on social media is a smart investment for any accounting business. By utilizing social media, you can build your brand, attract new clients, nurture relationships with existing clients, and build your network.

How to get started with Social Media Marketing for accountants?

Creating your social media profiles is just the beginning. Now it’s time to create your content.

Creating a strategy for your social media is a valuable starting point however we also recommend to begin posting authentically to you and exploring what your natural social media presence may be.

Top Social Media Hashtags for Accountants

If you’re an accountant, and you’re looking for the best hashtags to use on social media, look no further! Here are the best hashtags for accountants to use on social media:

1. #Accounting

This is the most obvious hashtag for accountants to use, and for good reason – it’s a great way to connect with other accountants and to find accounting-related content.

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2. #Tax

Taxes are a big part of an accountant’s work and also a gateway topic for a lot of potential clients into your world of conversation. It makes sense to use a hashtag like #tax on social media and discuss various hints, tips and ideas related to tax.

3. #CPA

If you’re a certified public accountant, then you should definitely use the hashtag #CPA on social media. This hashtag can help you connect with other CPAs but also act as a mark of creditability for potential clients in the know.

4. #Finance

Although finance is a wider topic it is of course a core relative topic for accountants, so it’s another great hashtag to use. This hashtag can help you connect with other finance professionals, and it can also help you find content related to finance.

5. #AccountingFirms

If you work for or are looking to connect with an accounting firm, then using use the hashtag #AccountingFirms on social media will help your content appear alongside others and those searching for new firms.

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6. #SmallBusiness

Many accountants work with small businesses, so using the hashtag #SmallBusiness on social media helps categorise the content better and also get visibility among other content related to small businesses.

7. #Bookkeeping

Bookkeeping as a topic is explored on social media by accountants, entrepreneurs and teams. Often discussing bookkeeping can enable you to share hints, tips or even comedic observations of bookkeeping.

8. #QuickBooks

QuickBooks is a popular accounting software, whether you use QuickBooks or not, people looking at this hashtag are more likely to be highly relevant as the keyword is niche and activity specific so its a worthwhile share. Be sure not to overuse a specific hashtag with unrelated content though as it could have the opposite affect.

9. #Excel

The Excel hashtag is a treasure trove of insight, information and humous on social media. It’s quite a broad topic so it doesn’t signal a specific audience but it does attract attention where there is no doubt relevance within it. is a popular spreadsheet software that many accountants use, so it’s a good idea to use the hashtag #Excel on social media. This hashtag can help you connect with other Excel users, and it can also help you find content related to Excel.

10. #Accountants

This is another great hashtag for accountants to use, as it can help you connect with other accountants. This hashtag can also help you find content related to accounting.

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11. #financialplanning

A great hashtag to discuss tips and answer questions for potential prospects about their financial planning and share your thought leadership and credentials.

12. #budgeting

The budgeting hashtag is often used by businesses and consumers, it’s quite a broad hashtag in the finance world but specific to the type of activity, its worth mixing this hashtag with others get enable an additional layer of specificity in the content shared.

13. #investing

Using the investing hashtag can gain the attention of a very wide audience, because it is used widely by accountants to discuss all things related to investing, including news, tips, and advice.

14. #retirement

The retirement hashtag is largely used by consumers when considering financial planning. The majority of content is either from people in retirement but there are other planning for it. This can be a great hashtag to use for a specific use case or business line you’re providing.

Ace your hashtag game with Hopper HQ

To increase the ease of building your social media presence across platforms don’t forget to sign up for Hopper HQ. Here you’ll be able to plan and schedule across multiple platforms in no time. Increasing the ease and saving you time when creating a clear, consistent and impactful social media presence.

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But to generate a solid social media presence like Instagram, Twitter is all about sharing valuable content at the right times when your audience is active and also tweeting. 

If you want to get in front of your audience in real-time, Twitter is the best social media platform. Twitter gives marketers and social media managers a direct opportunity to connect personally with their customers through insightful and informative tweets around the clock. Many brands tend to focus their marketing strategies on Instagram, it’s algorithm and visual aesthetic, but a platform like Twitter should also be apart of your social media plan.

With all of the benefits that come with social media automation, Twitter is a platform that you can’t just bulk schedule your tweets and neglect. Twitter needs nurturing through engagement of retweets, likes and replies to help further your reach.

In this blog post, we give you the guide on how to schedule your tweets in advance to help you save time to concerntrate on creating awesome content:

How to schedule tweets on Hopper HQ:

1. Sign up to Hopper HQ

2. From your dashboard, you’ll notice it reads, ‘No posts… you dont have any schedule post’ but beneath that, begin to create your tweet by clicking on the Create Post button. 

3. Create an image, video or text tweet. Select either ‘single post‘ or ‘multiple posts‘ from files (depending on whether you want to bulk upload or focus on one tweet at a time. 

4. Then fill out the ‘caption’ for your tweet in the box featured. Be sure to include any photos, emojis, videos, or memorable gifs that will spark your audience’s interest.

5. Choose the date and time you’d like your tweet to be sent and then click on ‘Save post‘ in the top right section. “‘Voila!’ There it is, you’ve scheduled your tweet.

Bonus: If you want to duplicate a tweet as new, for a later date, press the  icon to schedule the post for another time and date. 

Another great feature on Hopper HQ is that we allow for bulk uploading. If you aim to be organized and have better time management as a social media manager or digital expert, bulk scheduling is the way to go! The bulk composer action supports up to 350 tweets at one time. Super quick and easy to get weeks of content scheduled and ready to be auto-posted.

Along with our scheduled tweets feature, we also offer the ability to save draft tweets. If you don’t want to finish a tweet or share it at that moment, simply save it. It’s perfectly fine to take your time and refine your tweets when you’re ready.

Hopper HQ is a straightforward scheduling tool that allows you to queue tweets across multiple accounts from your desktop. Plan, create and post content with delightful ease. 

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Keep reading to discover how to schedule tweets on Twitter to save time and concentrate on bettering your engagement.

We’ve taught you the how to’s for scheduling your tweets on Twitter using Hopper HQ; now it’s essential to know why.
Scheduling tweets on Twitter gives you the benefits of maintaining consistency with content and allows you to tweet at the right times for the best engagement. It truly comes with a bundle of advantages.
Here are 3 tips on why you need to get scheduling your tweets.

Schedule Tweets on Twitter and save time to concentrate on engagement Tip #1 – Automations saves time

The best thing about social media automation tools like Hopper HQ is that it gives marketers and social media managers the ability to schedule tweets ahead of time. Schedule tweets across various times and dates that can be posted automatically based on your organized schedule. It’s a true godsend! 

By freeing up your daily schedule, you can focus on the additional important task related to your business. Use automation tools to help feed your audience with a consistent stream of harmonious and valuable information. 

Schedule Tweets on Twitter and save time to concentrate on engagement Tip #2 – The more you tweet, the more chances of increasing your engagement

Everything starts with the posting of a tweet. Engagement works in two ways on Twitter. 1. By actively tweeting and 2. By engaging with other users tweets. By scheduling tweets, you can begin to start different forms of conversations; the more you tweet, the more chances have in front of your audience. 

Fortunately, Twitter’s algothrim focuses on recent content and actively engaged users. Post regularly to build brand exposure and respond to your mentions and notifications as soon as you can.

Our favourite design developing tool, Adobe Photoshop, has formed a content series to interact with their audience by asking for their opinion. It’s a common theme throughout their Twitter profile, and it works. 

Schedule Tweets on Twitter and save time to concentrate on engagement Tip #3 – A consistent profile will actively help to gain followers.

A follow-worthy account will show regular activity across your tweets, replies, media and likes.  

Consistency is fundamental in the world of social media marketing. For your audience and potential audience to both recognize and get to know your brand better, you have to be consistent. It’s all good and well, to post 5 tweets in one day, but if there are no additional tweets for the next 15 days, leaving your Twitter inactive could lead to your audience unfollowing.

Twitter pals SEO tool, SEM Rush, consistently post daily on Twitter. With thought-provoking questions that stimulate conversations, actively reply and like tweets from their audience that help to have their engagement and consistency in check. 

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Ultimately, as marketer and social media manager, you are in charge of what happens across your business or brand’s social media.

Scheduling tweets on Twitter help to bring better visibility to your audience. Stay relevant and on top of their minds.

Try to schedule tweets and remain engaged with your followers by producing a healthy mix of real-time messages and scheduled tweets, not to lose the “human element” across your profile.

With all things Twitter handled, knowing how to use an Instagram scheduler is perhaps one of the most integral marketing strategies you can use to help the growth of your Instagram account. Discover our How To Schedule Instagram Posts in 2021 (And Why You Should).

It’s time to level up your Twitter with the help of Hopper HQ? Get started today — it’s free for 14 days!

The post How to Schedule Tweets on Twitter with Hopper HQ: Save Time and Concentrate on Engagement appeared first on Hopper HQ.

If you want to land that dream job in social media, this guide will help you to get started.

So What Is A Social Media Manager?

A social media manager creates and manages a brand’s social media marketing plan. It’s as simple as the title suggests. As a social media manager, you will be in charge of a company’s social media channels, such as Instagram, Facebook, Twitter, Linkedin, YouTube, and any other social media channels the brand may have.

A social media managers goal is to ensure they keep engagement growing, post consistently across each platform, and use tools and techniques to demonstrate return on investment (ROI). The social media manager’s ultimate aim will be to help define a social media strategy that will support the company’s broader business goals.

Sometimes, depending on the business’s size, the social media manager will have to be equipped to understand various parts of the business. For example, in smaller companies, you’ll have to know how to measure data, report on the findings and create content. Whereas in larger businesses, you may have a team of experts for further support. However, the more skills you obtain, the better social media manager you will be.

What does a social media manager do?

You become the King or Queen of the castle! No, we’re just joking; you are the company’s voice and branding on social media. With that, the role comes with creating strategies based on proactive and reactive messaging. Your attention to detail is KEY. The role includes a lot of writing for captions and more, so be creative while also checking for grammar and spelling. 

The social media manager will control responding to their audience comments, managing partnerships with brands and Instagram influencers, and create and schedule valuable and shareable content. 

Working as a social media manager can be a hectic day of work; we’ve put together 5 essential tips to becoming a social media manager. Keep Reading!

Becoming a Social Media Manager Tip #1: Communication

Over the years, social media has focused on visual elements, although, as the name suggests, it’s all about being social. 

The fundamentals of social media include community management, great captions and customer service. They are all essential parts of what your followers expect across the different platforms. 

Good social media managers know how to edit their writing for different platforms. For example, Instagram allows up to 2,200 characters and 30 hashtags, whereas Twitter have increased the number of characters per tweet from 140 to 280 for most users. Understanding how each platform works will help save time when planning your social media. 

Writing for social media requires multiple skill-sets. You will need to be ready to write excellent captions with reactive call-to-action, have an expanding imagination, and avoid typos because, unfortunately, you still can’t edit and fix that tweet – (Imagine a tweet going viral with typos – the horror!).

Suffering from writer’s block? Take inspiration from these Instagram caption ideas.

Hopper HQ friends Hayley & Katy of Oh My Digital are clued up with how to communicate on social media. They post a range of community building tips and tricks, utilize Instagram’s different features and share great captions. Hook, check, emojis, check, CTA’s, check. Oh My Digital find great ways to communicate across social media.

Becoming a Social Media Manager Tip #2: Creativity

Social media is all about developing content. Be that designing, taking a photograph, writing or producing a video. No matter what industry you work in as a social media manager, you need to be creative. The goal is to create valuable and buzz-worthy content that make your followers engage and share.

Social media managers need to have creativity and freedom while staying within the brand guidelines and style to get the job done.

Being familiar with the basics of photography and graphic design is necessary for success.

We can’t get enough of Color Collective’s use of visual range. Specializing in creating exciting and vibrant photography and stop-motion assets for brands social media, they truly understand what it means to be creative.

Hopper HQ has made it easy to keep your post looking their best across every social network. You can crop and add filters to each of your photos with ease.

Becoming a Social Media Manager Tip #3: Using the right tools for the organization

Social media managers have to deal with a lot of different parts from day-to-day. If it’s not about scheduling and posting several times a day across multiple channels or checking over and replying to comments and DM’s, there is always additional short and long-term strategies to plan.

Knowing which social media tools will help you plan, schedule, and auto-post your social media campaigns visually will help with your day-to-day organization.

Take Hopper HQ, for example; we allow for fully automated posting. You no longer need to login to your social media accounts outside of work hours to get your content seen in front of your audience. We do it for you. 

We make it a little more straightforward to achieve the best results with as little effort as possible. Plan, create and post content with delightful ease.

You need to be able to plan ahead, but you also need to be reactive. The best social media managers are good at being a lot of different things all at once.

Schedule in style with our bulk upload and drag-and-drop feature. Simply select your photos or videos, drag and drop them into the calendar with your desired posting time, and it’s done – ready to be published. 

Becoming a Social Media Manager Tip #4: Understanding data and analytics

Social media visual aesthetic is very important, but understanding the data behind why you post something (the best time to post etc.) is so crucial. Back in the day, social media apps weren’t equipped to measure social media campaigns and marketing initiatives’ results. 

Understanding and using analytics to prove ROI is a crucial skill for social media managers. It will set you above the rest. Making decisions based on the data will allow you to produce more high-valued and cornerstone content.

Our favourite, Manu, founder of Your Social Team, repost her tweets into Twitter Screenshots onto fun, graphic backgrounds for her Instagram content. Without knowing the back end data, you can see they receive a lot of engagement, which would indicate her audience enjoys these posts most.

With Hopper HQ, discover your best performing content & target your audience with the best times to post. We help you understand what works for your business with customized recommendations to grow your social media.

Explore The Data Behind Your Social Media Accounts

Find the best time to post, track your follower growth, and understand what content works best with post and account analytics.

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Becoming a Social Media Manager Tip #5: Keeping up with the latest trends

Throughout this article, you would have learnt that social media managers wear many hats. 

Social media alone is only one part of marketing. But developing social strategies that strengthen overall business goals should be number one on your to-do list. It is critical also to understand other digital marketing techniques such as email, lead generation, PR and more for your brand. This understanding will help your brands’ social media connect with your customers, followers and drive revenue.

The responsibilities really do range, but you need to keep up to date with the latest trends to be a great social media manager. So how do you do this? We recommended signing up to our Trending Newsletter to be the first to know about the latest Instagram and social media trends. We’ll send you social media tips and trick straight to your inbox.

We also offer an Instagram marketing course designed to teach you everything you need to know about Instagram Marketing & Instagram for business. Many social media professionals have benefitted from this online learning program with key points on building a successful personal and business Instagram account.

TRY HOPPER HQ FREERefreshingly Simple Post, Story + Reel Scheduling

Visually plan all your social channels. Instagram, TikTok, Twitter, Facebook + LinkedIn.

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Ready to become a social media manager and easily schedule your social media content? Get started with Hopper HQ if you haven’t already — it’s free for 14 days!

The post 5 Tips to Becoming a Social Media Manager + Examples appeared first on Hopper HQ.

Content batching makes room for consistent posting across all channels and gives the ability to repurpose your content ideas while minimizing your workload and time. (Wave goodbye to burnout!)

While bulk-uploading helps you to get your social media scheduled in one go.In your social media plan, auto-posting, bulk uploading tools and developing content in batches should be your go-to.

We’re sharing a mini-guide on the best ways to batch your social media content for maximum success. Let’s get started!

So What Is Content Batching? 

Similar to multitasking, content batching is the art of working on various parts of a social media content plan weeks or months in advance.

This does not mean you won’t create reactive or time-sensitive social media posts, but planning in advance allows you to stay organized while managing your social media activity.

To put it in simpler terms, while batching, you’ll spend a few hours focused on writing captions for the week or month instead of previously spending longer hours planning, designing and publishing one social media post at a time.

The thing is, as a social media manager, you wear many hats. With that in mind, it is essential to set up effective social media management workflows to help streamline time-consuming tasks such as content creation to effectively measure social media success and generate better ROI for your social media channels. When batching correctly, you’ll be developing a straightforward approach to your social media strategy. 

Ready to easily schedule your social media content? Get started with Hopper HQ if you haven’t already — it’s free for 14 days!

Keep reading to discover how to batch your social media content with ease, saving your time and up your productivity.

Why Should You Batch Your Content?

While social media is undoubtedly a powerful tool, it can often feel overwhelming to manually develop unique content that will engage or inspire your audience.

Hopper HQ makes it a little more straightforward to achieve the best results with as little effort as possible. Plan, create, and post content with delightful ease. 

Combining the use of Hopper HQ with batching content can save you a lot of time and stress for several reasons. 

By not batching your social media content, you effectively have to write each caption, one post at a time. Once that is completed, you’ll have to design and create suitable visuals that match your branding and visual aesthetic. All of which can be slightly exhausting. 

With a detailed content calendar, gone are the days where you’ll have to struggle to come up with a post last minute—a content calendar forms one chunk of this plan to organize all your available resources.

Our visual calendar planner is as simple as dragging and dropping. Hopper HQ will tell you your unique best time to post so that you can bulk upload your content in advance.

Batching ensures your social media has a level of consistency. With months worth of social media posts planned and scheduled, you will have a steady flow of beautifully designed written and visual content. 

Did you know Hopper HQ allows for bulk uploading too? Upload and schedule up to 50 images and videos directly from your computer or cloud storage location with ease. 

Below, we’ve outlined a cohesive management flow to take you from idea to scheduled to auto-posted content using our batching method.

Tips for Social Media Content Batching

1) Review Previous Post

Taking a moment to analyze your social media analytics will provide you with a good insight into the type of content your audience engages with the most. By doing so, you’ll find it easy to begin batching.

The key points to take into consideration are, what type of content it is? Be that a video, image, meme, or graphic. Your posting times and days, as well as what kind of call-to-action/captions were used (Long-form or short).

This will help you to produce more high-value and cornerstone content.

Explore The Data Behind Your Social Media Accounts

Find the best time to post, track your follower growth, and understand what content works best with post and account analytics.

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2) Get Brainstorming

By now, you should be aware of what content works best for your audience. The next step to batching your social media content is to begin brainstorming topics, also known as your content pillars.

Give yourself a suitable amount of time to come up with different topics, subject ideas and CTA’s best suited to work into your content calendar.

With there being more social media channels to consider, posting the same content to all networks at the same time just isn’t an option. You need to be creative and craft unique captions suited for each social media channel. Consider including recurring topics to bring a sense of consistency and ease when planning.

It may feel slightly overwhelming, to begin with, but once you figure out your system for developing new content, it will flow easily.

Instyle Germany break up their Instagram feed with fashion trends and street style content, lifestyle, celebrity culture and inspirational graphics. Each post focused on their brand.

3) Focus on your captions

Its time to get drafting your copy, now your content pillars have been sorted, and you are well aware of what topics you wish to discuss.

Drafting your captions in batches enables you to keep a consistent tone of voice throughout the process. Try to allow time to proofread and ensure everything makes sense before posting.

Use the Hopper HQ method to write better engaging social media posts:

The first line is the most important: Ensure to write an attention-grabbing first line before the caption is shortened to keep the reader reading.

Use line breaks: Breaking up long-form Instagram captions will help to make your captions easier to read.

Include Eye-Catching Emojis: Add a bit of personality to your Instagram captions with the help of emojis. They bring a pop of colour, can also be used to help break up long blocks of text and also helps to draw attention to your call-to-action.

Add a Call-to-Action: Include a call-to-action to convince users to act on what to do next and how to do it.

Hashtags: Use our #Hashtag Explorer to find other relevant and popular tags to help you increase your reach, get more engagement on your posts, and save time while managing your Instagram Account.

Suffering from writer’s block? Take inspiration from these Instagram caption ideas.

Hopper HQ allows you to directly publish your first comment together with your Instagram post within the compose box. Avoid the clutter in your captions by not including hashtags in your original post by adding them to your first comment instead.

4) Use a Content Calendar

Now you’ve figured out your content ideas, it’s time to coordinate each post for suitable scheduling times, dates, and platforms you wish to share them to. This is where your content calendar will come in handy.

It’s totally up to you how you envision your content calendar to look. Some content creators like to keep things super brief, with minimal descriptions of what each post is, what platform, and what time it will be scheduled for. For us at Hopper HQ, we find it useful when organising your content calendar to include all the details required for posting. This should consist of your captions, hashtags, and images. 

A nice trick for creating content is to utilise social media holidays. 

Social media holidays are essentially micro-holidays celebrated for different events. Not only will your posts reach more people because the hashtags are trending, but sometimes we just need a bit of content inspiration and fortunately, social media holidays offer just that.

We understand that some of these social media holidays may be too silly for your brand to engage with. But there are a lot of creative holidays that you can help turn a slow week into a successful month of engagement.

5) Choose the right images

Choosing the right images is not just about having a great-looking feed, but it is fundamental for your brand’s visual identity.

Visuals have become a crucial part of social media marketing, with Pinterest and Instagram having a considerable emphasis on image and video content.

When it comes to content creation, choosing the right images to go along with your posts is necessary because it helps set the tone for the post.

Batching your visual content helps with selecting visuals that are visually appeasing against others. Break up your feed by sharing various graphics, product shots and lifestyle images that will look great across the grid. 

Editing tools inside of Hopper HQ will keep your post looking their best across every social network.

Contemporary Lifestyle British brand Toogood uses white borders to create a cohesive look throughout their Instagram. The white borders create a symmetrical and organised looking feed that highlight their photos against a white backdrop. 

Sign up to our Trending Newsletter, and we’ll send you social media tips and trends straight to your inbox.

6) Bulk Upload and Schedule Your Posts

With all the above steps completed, all that’s left to do is upload your social media posts to Hopper HQ and get scheduling directly from your computer.

We make it simple to schedule your content thanks to our user-friendly features that allow you to draft captions, bulk upload, and auto post (with no ‘reminders’ or push notifications, ever.) all to Instagram, Facebook, Twitter & LinkedIn.

Gone are the days when you would have to switch between platforms or create the same post multiple times! Plus, as a visual planner, you can drag and drop your content the way you want it to look for the coming weeks and months with ease.

We know it takes time to create awesome content. Unlike other social media tools, we post images and videos automatically at your scheduled time – helping you to spend less time posting and more time creating!

When you begin to batch social media content with the added bonus of bulk uploading, social media becomes less time-consuming and feels more manageable. By breaking down the necessary elements to create consistent, engaging social media posts for your brand, you can be organized ahead of your posting schedule.

Ready to start using our content batching and bulk uploading method? Sign up to Hopper HQ today to increase your social engagement, and spend less time doing it!

The post A Guide to Content Batching and Social Media Bulk Scheduling appeared first on Hopper HQ.

The art of compelling Instagram captions leads to high numbers of engagement. And engagement is one of the essential components for the Instagram algorithm.

To help you get started with creating better engagement with Instagram captions that are just as excellent as your photos, we’ve put together this guide for both your feed posts, IGTV and stories.

So why Are Instagram Captions So Important?

Instagram captions have the potential to add so much context to your images and videos, as well as including details that users may not have known otherwise – it essentially has the power to stop a scroller in their tracks.  

Captions can be a persuasive tool that should be used to encourage likes, make users save your post, comment, and even instruct them to visit your link in the bio. The bonus of creating better captions is that it helps build better relationships with your audience.

By not investing in good captions, you potentially are missing opportunities. 

It’s widely known that the Instagram algorithm prefers posts that get a lot of engagement. If you do receive many interactions, the Instagram algorithm will reward your post as a priority in the news feed, assuming that others will find it either entertaining or valuable. 

Engaging Instagram Captions: Tip #1 – The first line is the most important

Show your followers that you add value to them through careful consideration of your Instagram captions. By writing good captions, you provide your audience with valuable content. There needs to be a well thought out strategy put into your captions. 

Your starting point is to ensure you write an attention-grabbing first line before the caption is shortened.

Engaging Instagram Captions: Tip #2 – Use line breaks

Writing short and snappy Instagram captions is generally more attractive and digestible for followers, but sometimes, your captions just require more detail. 

What is a line break? Line breaks are the amount of space among lines within a paragraph in a text. Using line breaks not only makes your Instagram captions easy to read but will appear more attractive to scrolling followers.

How many times have you created a long-form caption that just looked super heavy, and filled with amounts of text? Stop doing that right now and try including line breaks in captions. You’ll notice a difference!

This cute hack is perfect for breaking up long-form Instagram captions that at first glance can be a big ‘no-no’ for your followers. (See above)

Previously, you had to add emojis, dashes or use external third-party tools to create line breaks in your captions.

But with Hopper HQ, all you have to do is press the return key while writing your caption and your first comment and you’ll have spaced out captions for your Instagram posts! It’s easy to add line breaks on your Hopper HQ planner rather then fiddling on your phone.

Explore The Data Behind Your Social Media Accounts

Find the best time to post, track your follower growth, and understand what content works best with post and account analytics.

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Sign up for Hopper HQ if you haven’t already and give it a try — it’s free for 14 days! 

Engaging Instagram Captions: Tip #3 – Include Eye-Catching Emojis.

Add a bit of personality to your Instagram captions with the help of emojis. Studies have shown that Instagram posts with fun emojis generate higher engagement than posts without. Why’s that? Everyone loves an emoji! 

Including emojis in your captions, brings a pop of colour, can also be used to help break up long blocks of text and also helps to draw attention to your call-to-action. It’s great sometimes to replace words with an emoji too.

The Neighborhood Harvest uses the delivery emojis to emphasise their Weekly delivery service. The use of colourful emojis also serves to break up the paragraph and draw attention to the caption. Users can learn more about their products, that users are happy also to post (User-generated content) and where to buy.

Adding random emojis into your Instagram caption may break up the text, but it won’t help with your brand’s personality and could possibly confuse your readers.

Hopper HQ have made it easy to include emojis in your captions with our Full emoji support interrogation in our caption block. Simply click on the smiling emoji underneath your caption and scroll to choose from your frequently used emoji or choose from the full list.

Keep reading to discover more tips on how to write engaging Instagram Captions that will keep your followers reading!

Engaging Instagram Captions: Tip #4 – Add a Call-to-Action

Engagement doesn’t stop with Instagram. The act of including a clear call-to-action not only convinces users to act, but it also instructs them on what to do and how to do it.

A good CTA can encourage your followers to engage with your website, sign up to your newsletter or lead page or even shop online! 

A useful tip for adding a call-to-action in your Instagram captions that provokes a response could be to try something like “DM me ‘I’m in’ to get started” to request an action. To encourage comments on your post, try a call-to-action by asking a question or a statement like “Leave a ‘star emoji’ if you agree”.

Sign up to our Trending Newsletter, and we’ll send you social media tips and trends straight to your inbox.

Engaging Instagram Captions: Tip #5 – Write Your Captions in bulk.

Hopper HQ takes pride in our ability to schedule posts in bulk with just a few clicks, allowing you to be completely organised, work faster and save time. With the calendar view and Grid Planner, you can build and edit all of your captions in bulk.

Writing Instagram Captions can be one of the hardest parts of content creation when done ineffectively. Batching your captions ensures it’s done and out of the way. 

Curating your Instagram images, writing appealing captions and scheduling your posts in bulk gives you more time to focus on other things. Make some time in your calendar and dedicate it to just producing captions.

Engaging Instagram Captions: Tip #6 – Use Hashtags to Boost Your Reach.

Hashtags are an excellent way to attract new Instagram followers, increase your reach, categorise your posts and find content created about you by your followers.

Enhance your social media presence with the use of hashtags. Users can discover content by searching hashtags or by tapping through related posts for a particular tag.

Instead of just throwing in a range of ineffective hashtags on a post and hoping for the best, you need a strategy for using hashtags on Instagram. The best hashtags are the ones that speak your customers’ language. Find a range of hashtags that are relevant to what you do over the popularity of a tag. Be as specific as you can!

Martyna Angell of Wholesomecook stick to hashtags that are connected to her post and brand, as well as combining a mixture of both popular and niche hashtags.

Use our #Hashtag Explorer to find other relevant and popular tags to help you increase your reach, get more engagement on your posts, and save time while managing your Instagram Account.

Engaging Instagram Captions: Bonus tips

Bonus Tip #1: Optimise Your IGTV Captions

If you’ve decided to include IGTV videos as part of your social media strategy, it’s worth getting the most out of it. 

Once an IGTV preview is shared to your Instagram feed, the caption is taken from your IGTV video title and description. Your IGTV video title’s job is to motivate users to watch the video or click on the description to learn more about what the video is about.

Like an Instagram post caption, it is worth considering what you include in your IGTV video title and description. 

Unlike Stories, IGTV video descriptions are also another place where any account can include clickable links on Instagram (in addition to your link in bio), so do craft an intriguing note in your feed preview captions for IGTV.

Bonus Tip #2: Create Captions for Your Instagram Stories

With everyone watching Instagram Stories, it is worth adding in a caption or two. Gone are the days where you could simple post to Instagram stories or share your feed post and very quickly generate engagement. 

Your Instagram Stories captions can provide enlightening details that make your audience react. 

Adding a caption to your Instagram stories is a simple and effective way to capture your viewers’ attention.

Are you ready to start creating better Instagram captions? Please take a look at your previous posts and evaluate them to see where improvements can be made. Then create a strategy from the tips above on how you’re going to improve your Instagram captions, so they align with your business goals and encourage more engagement.

Hopper HQ is a visual planning and management tool for Instagram, bringing back the creativity to social media scheduling and freeing up more time to focus on the areas of marketing you love most. Sign up to Hopper HQ if you haven’t already— it’s free for 14 days! 

The post How to Write Engaging Instagram Captions: The Guide to Keep Your Followers Reading appeared first on Hopper HQ.