Enter Instagram Reels marketing

Instagram Reels are short videos on Instagram where you can express your creativity and bring your brand to the limelight. With an average of 500 million users spending hours on Instagram daily, Instagram Reels are the perfect way to go beyond the usual photo posting to share fascinating videos with your audience. 

In this article, we’ll look at creative Instagram reels ideas for you to explore and build your dream brand.

Let’s get into it!

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1. Create how-to videos

Creating tutorials and how-to videos is a fantastic way to use Instagram Reels marketing for your brand. After making detailed videos explaining your brand’s product, these relevant tutorials and guides can get your followers further interested in your brand with the possibility of bringing them to your checkout. How-to videos can help build your audience and drive engagement. Well-tailored content gives your brand an aspect of reliability and trust — values customers looking to connect with a brand want.

This strategy also works with influencer marketing. When you collaborate with influencers to educate your audience, you project honesty and also spread your brand’s information through influencers. 

For example, Athleta shows its potential customers how to style the Brooklyn Ankle Pants in different ways. 

They managed to do all of the above in about twelve seconds with quick camera cuts and nice edits to keep their viewers glued.

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A post shared by Athleta (@athleta)

2. Make creative behind-the-scene videos

To improve your Instagram Reels marketing strategy, you need something captivating to attract your potential customers. That’s where behind-the-scenes videos should come in. 

They give insights and humanise your brand. Your target audience can see the quirks and traits that make up your brand. 

The ideas are limitless. So use seamless transitions to show the processes your brand undergoes. Let’s look at how luxury purse brand Anima Iris uses behind-the-scenes videos for their Instagram Reels to give followers a peek at their product.

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A post shared by ANIMA IRIS (@anima.iris)

Think of Reel content that lets your audience feel connected with you. That could be how you create your content or package your products. 

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3. Leverage user-generated content

User-generated content (UGC) comes in different formats like short-form videos and pictures. It allows customers to generate new interests and discover your products through social proof. 

Some ways to collate UGC for Instagram Reels marketing are; 

• Creating brand hashtag contests
• Posting with a cause
• Following trend-worthy events
• Resharing customer reviews and testimonials or
• Collaborating with content creators

Leveraging UGC for Instagram Reels can help boost audience engagement and facilitate audience conversion. 

Thus, incorporating UGC in your marketing funnel makes your content relevant and social media strategy effective. 

Jot shares a customer review video via Instagram Reels to advertise its brand.

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A post shared by Jot (@jot)

You can run a successful UGC campaign via Reels by engaging with customers that leave a comment on your videos or reshares them on their stories. These engagements create genuine connections that increase loyalty. 

4. Repurpose your old content

Knowing how to alter your content is a game-changer in social media strategy — especially when you love to get creative with pictures and videos.

However, you must customise these previous clips to align with your Instagram audience and update the content before posting your content. 

Some things you can do are:

• Pull great lines from videos or interviews you’ve previously done. 
• Compile UGC you’ve previously shared on your feed and place it in a new format using creative video techniques. 
• Share existing Reels to Instagram Stories and use hashtags to get featured on Instagram Explore.

You can also repurpose a great piece of content on multiple platforms, whether a valuable blog post or video clip, into Instagram Reels.

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A post shared by SCOUT Aviation (@scoutaviation)

Check out this example from Scout Aviation, which repurposed its FAQ section into a Reel. This is a good way to capture the attention of people who are frequent Instagram users. Those who don’t love reading long posts can turn to your Instagram Reel instead. 

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5. Get inspired by trends

Using trending IG Reels puts your brand in the limelight. Here you have the opportunity to go viral, which can boost your audience dramatically. 

Trends can vary by songs, effects, or even filters. So you must pay attention to what is popular in your brand niche and create your content when it’s still in trend. 

You can search for trends with hashtags and audio clips or find them on your Instagram Explore pages. 

Another way to hop on trends is to create Instagram Reels that are aligned with the seasons or important events. Think of videos with the hashtags like #summer,  #mothersday or #halloween, which typically go viral.

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A post shared by Adobe (@adobe)

Check out the example above from Adobe, which posted this Instagram Reel on National Pizza Day. Just make sure you post your videos on the dates these special events actually happen. If you post them even just a day later, people might no longer be interested in your material since it may be deemed no longer relevant.

6. Create listicles

Like a bucket list, you can spice up your marketing campaigns with listicles.

Listicles have a tendency to go viral when you delight customers with fun, entertaining content or share easy-to-digest valuable content. 

You can create a listicle Reel by clipping together pictures or short-form content of your brand products and services. It keeps your audience interested in your next Reel post. 

See how travel blogger, Kirsten, uses listicles to inspire her followers below:

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A post shared by Kirsten // Canadian Travel (@kirstenwendlandt)

Once you have an exciting idea for your post, what’s the next step?

Begin with outlining your listicle points. After, note the relevant content based on your audience engagement and what’s ranking well on search engines. You can then create 15-second clips to demonstrate your list extensively. 

Get creative and send recurring emails for updates to your loyal customers. This way, you can inform them whenever you update your list or create content they may be interested in. 

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7. Tell your story

Aside from using user-generated content, sharing stories keeps your brand in the minds of your followers. To cut through mediocre content, you need good and consistent visual Instagram stories. 

Remember that you want to grab your audience’s attention. So get creative with how you share your ideas and tell your brand story. Try showcasing different products and compellingly telling a backstory or highlighting your customers saying how your brand solved their problems. 

Using Instagram Reels, visualise the importance of some of the previous things you’ve done or challenges you’ve faced. Then proceed to use these videos as regular feed posts for higher engagements.

For example, the influencer and brand owner, Negin Mirsalehi, displayed a Reel that details her brand and how she came about it. 

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A post shared by Negin Mirsalehi (@negin_mirsalehi)

Create your brand story Reels by experimenting with video editors that allow you to cut and join different clips for a seamless video. You can also overlay music and add link buttons for users who like your Instagram Reels to engage through likes, comments, and shares.

8. Look at your comments and DMs for ideas

When you make intriguing Instagram Reels, you’d expect your audience to leave likes and comments.

But the truth is, you must encourage your followers to get the engagement you want. Otherwise, you’d leave them to only liking your feed post and scrolling onto others. 

To get your followers to comment, be direct. Include call-to-actions in your IG Reels caption and encourage your followers to leave their reactions. Eventually, you can use these commentaries as a guide to creating your next Reel post to engage your audience continuously. 

Furthermore, ask your loyal customers for reviews regarding your brand. The feedback and opinions are a great way to guide your product development and where you need to improve. 

The odds of your target audience having objections are very high. Perhaps, they aren’t satisfied with the benefits or have pending questions. You may be clueless about this until you create engaging ways to make them react. That’s why you need to prompt your followers to talk about their objections or positive news about your brand that will guide you in finding solutions. 

9. Highlight your company or employees

You must go beyond posting similar-style content to spice up your brand’s social media posts. You can use Instagram Reels marketing to showcase your brand’s employees and their respective roles. That acknowledges their efforts and motivates them for better performance. 

Instagram Reels can build your brand’s affinity and show — not just tell — your audience what your brand is about. 

Instagram Reels provide a simple and effective way to humanize your brand and express your brand personality in a fun way. 

An excellent Reel content idea is using pictures of your employees from your company’s events like workshops and conferences. 

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A post shared by S A S S Y W O O F (@sassywoof)

The video above shows how Sassywoof introduced its staff with humourous content.

By making this Reel content, you can successfully craft an authentic tone of voice that resonates with your audience. Your audience begins to see that there are people they can rely on behind your brand, not just chatbots.

10. Showcase your products

There are many brands out there with similar products as yours. With Instagram Reels, you can promote your product videos, highlight services, special offers, and even your dishes, if you’re using Instagram for restaurant marketing. 

Instagram Reels are a fun way to show off what makes your product stand out and drive authentic engagement. 

See how Sephora shows off their new lip gloss products below:

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A post shared by Sephora (@sephora)

Showcasing your products increases audience engagement and allows them to be more inclined to purchase from you instead of your competitors. 

11. Create sneak peek videos

Showing sneak peek videos or teasers leave your audience curious and captivated. 

Do you have a new upcoming project? Give your followers sneak peek videos on Instagram Reels to get them excited about what’s coming. 

The sneak peek video can be of your product or service. For better results and engagements, make these Instagram Reels with influencers. With their huge following, you’re assured that they’d drive sales by sharing Instagram stories and Reels that highlight your product. 

Here’s another Reel example from Sephora. The brand uses Instagram Reels to introduce new products and give sneak peeks.

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A post shared by Sephora (@sephora)

Your brand can also create sneak-peek Instagram Reels for giveaways. This way, you’d get your target audience to interact with your brand in hopes of winning. 

That will help generate hype before your release and give your target audience a reason to follow you. 

12. Make “a day in the life” videos

Film snippets of your daily lifestyle when it comes to your brand. You can show your followers insights into what it looks like to run your brand daily. 

Even better, you can narrate your video clips with a voiceover feature on IG Reels and explain the different parts of the vlog. 

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A post shared by Negin Mirsalehi (@negin_mirsalehi)

This video shows how “world bee day” was celebrated by brand owner Negin Mirsalehi. It’s an appealing method to use for events your audience might not get to see or experience. 

Creating something new regularly keeps you on your creative toes. It allows you to introduce new concepts and challenges for yourself and also uniquely deliver your message to your audience. 

Takeaways

It’s up to you to choose the content you want to create. But eventually, how you leverage it matters. Instagram Reels marketing makes it easy to create content and saves you from strenuous activities — but you must post appropriate content to drive engagement. 

Begin by educating people about your brand. Answer questions your audience is likely to ask and provide the answers immediately. Create a bond by humanising your brand. It creates a sense of trust between you and your followers and makes room for engaging conversations.

Post your content regularly and hop on trends as much as you can. That allows you to become viral and promotes your brand on the Instagram explore pages. 

Give details of events and prompt your followers to engage you with calls to action. 

All of these might be time-consuming, but eventually, you get to pitch your brand to a broader audience and keep it in the loop. 

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David Campbell

David Campbell is a digital marketing specialist at Ramp Ventures. He helps manage the content marketing team at Right Inbox. When he’s not working, he enjoys travelling and trying to learn Spanish.

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Mercy Momah spent the first ten years with the skin condition Mycosis Fungoides hiding her skin. Through her journey of acceptance and understanding the permanence of this condition she wanted to create a platform to showcase skin conditions. This representation, she hoped, would inspire others like her with visible differences to see the beauty in their skin.

We had the pleasure of speaking to Mercy about her incredible platform and agency growth and of course Hopper HQ!

Introducing Mercy Momah and Secure Agency…

I am Mercy and I’m the founder of Secure Agency.  I created Secure about three years ago after living with a chronic illness and skin condition called Mycosis Fungoides.

Before Secure, for over a decade I hid my skin.  I never went on any holidays and girls trips.  I was really insecure about it.   I got to my second year of university and I was living with one of my best friends from secondary school who knew about my skin condition.  She always told me to embrace it.

I think it’s really important to have that support system and people around that know what you’re going through.  These people really encouraged me when I had this idea for Secure Agency and told me, yeah, go for it!  So I started the platform in 2018/2019. And since then, it’s just been growing and growing.

What is Mycosis Fungoides?

Literally every time I mention the name of my condition, in the most innocent way, I’d get questions like: what is that?!

It’s a condition called Mycosis Fungoides, a rare form of lymphoma of the skin, where your white blood cells become cancerous,  but it’s very, very slow progressive, and in some instances people don’t progress to further stages.

I’ve had it for about 13 years now. I believe I’m a stage 1B and it usually shows up on my skin as patches or lesions.  I’ve literally recently just had treatment, but I had patches all over my skin.

What’s the treatment?

The treatment is UVB light phototherapy treatment. 

And this was my third round of treatment. So I had it once in 2013 and again in 2015. Then most recently starting from December of last year, up until May of this year.  I had quite a few sessions this time. 40 sessions total, going up gradually with the light.  So it wasn’t too harsh of an exposure to my skin. 

It usually lasts around four to six months before the patches start to appear again.  This is because it’s best to be in sunlight and obviously the UK isn’t the hottest country.  I’m just hoping this time will be longer. 

I’ve been vegan since last September.  I’m trying to heal with natural remedies and try and see if it can be treated in a different way.

What is Secure Agency?

So, like I mentioned, I started the platform back in 2018/2019, and always wanted it to be more than a social media platform. I wanted a space that celebrates those living with different skin conditions, but also somewhere that educates others and creates a space for us in the industry. 

Straight away I started reaching out to different people that I’d come across with a skin condition. I didn’t have Twitter, but my friends shared it on their accounts. I had a few people come back to me, but obviously I’m just one person.

A lot of the people wanted a paid modelling job and things like that, which I wasn’t able to do.  But I told them, more than anything,  it’s a chance for them  to tell their story, hopefully to become more secure and just create more awareness. Which is needed you know, because I feel like it’s not spoken about enough, a lot of people still get hate under their comments if they have a visible difference.

So I wanted to change that narrative.  From my outreach people came from Birmingham, came from Nottingham and traveled down for the first shoot.  Which was just absolutely amazing!

How did you start?

I started off with Secure stories and hearing the stories and journeys of some people really resonated with me – some of them were bullied, some were teased or made fun of.  Giving them an opportunity to release and share what they’ve been through and how they’re feeling now hopefully helped them as much as it did me. 

I started a series of five questions; five questions with Secure. I would reach out to people with skin conditions who are using their voice or using their platform to create awareness. Or people who I just love their content and I would ask them whether they would share more of their journey with Secure?  By answering five questions. Usually like, who inspires them, when they believe they became secure, something they would tell their younger self. Things like that. 

I always ask the question at the end: how are you secure now?  How has your journey made you more confident and more secure?  As much as it was not the best growing up, all of them have something inspiring to say, which hopefully people can come across and read or relate to. Hopefully people can feel that they can also share their skin and not hide it (for as long as I did). 

A feature on the platform that I would love to grow is mental health awareness. It’s so important. Last year I had a mental health advocate share some tips and some words of encouragement, which I hope helped. I would like to continue doing that.

Have you had any brand collaborations?

During the pandemic I reached out to a few different brands to collaborate with.  The brands that gave me the most response were skincare brands.  And those that actually support people with skin conditions.  So I came across a skincare brand based in LA.  They were my first brand collaboration. 

I found a few amazing girls with Psoriasis and Eczema as their products specially supported people with those conditions that used their social media to create more awareness about their experiences.  The shoot happened in September last year, and since then, it’s just been growing and growing!

Are there many agencies like Secure Agency?

I haven’t seen many.  

In recent weeks I’ve seen another modelling management who caters to people with disabilities as well as skin conditions.  And that’s absolutely amazing.

As an agency I’ve come across many brands that are selling a product which is great because it’s supporting people with sensitive skin with our needs in mind. But not necessarily creating a service for people to model, or share their story, in that type of way.

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How did you come across Hopper HQ?

I actually work as a digital marketing assistant, until Secure Agency takes off and I can work for myself.  Until then I still have to be working a job.  It’s for a female entrepreneurship company.  I have two clients who I run their social media.

The company introduced employees to Hopper HQ to schedule our client posts.  I’ve been working there since February and after using Hopper HQ for a couple of months, I was like, I actually really enjoy using Hopper HQ. 

It is a great platform to schedule posts.  I don’t have to think about it – which is great because I’m the type of person who, as much as I love Secure, I can sometimes disappear off social media.  And obviously if you want to grow your business?  You can’t really do that. 

Literally last month I decided to get this platform for myself and start scheduling posts so I don’t always have to think about it. I can put in the captions, put in the hashtags and it’s good to go.

How important do you think social media is for you and Secure Agency?

I think it’s so important to reach other people. Like I mentioned, our first collaboration was with a brand based in the US. Even finding the models and talent wouldn’t be possible. So, If you don’t have that social media presence, it’s going to be hard.  Especially in this day and age, it’s a way of marketing yourself.

I went off social media for a few months last year and then came back. And obviously when you come back and you’re being consistent, you start to see growth and you start to see more engagement. Whether you’re selling a product or have a service with consistency, you can start to see more sales, you just see more things happening for your business.

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Do you have any social media tips?

I would say, be consistent, find your community, and know who your platform is for.  Make sure you know who your audience is and what they like. You know, also keeping up to date with things on social media. Reels, TikToks, Instagram lives were a big thing?  Well, during the pandemic.  Hashtags are also important.

What’s your favourite feature with HQ?

It’s just very easy to use.  You put your pictures in, your captions and hashtags in and everything just goes from there. 

I absolutely love that you can tag people. So, yeah, it’s just very instant and very easy.

Is there anything exciting happening in the pipeline that we can keep an eye out on your account?

Yes!  We’ve recently taken on Secure ambassadors, people who are advocates and use their experiences to help and inspire others. We also have another brand campaign shoot soon, so that’s exciting!

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Grace is paving her future with Team Go Creative, her partner and very cute dogs. Read on to learn more about Grace’s life, setting up her business, social media management. And you know what? She may be the biggest Hopper HQ advocate! (Thanks Grace!)

Introducing Grace Stewart…

I’ll be brutally transparent. I’ve been very ill all my life. I couldn’t hold down a job, I wasn’t able to go to university, although I tried and my social life fizzled out very quickly the older I got and the worse I became.

After I got diagnosed at 23, I started working for my dad and it wasn’t the most enjoyable thing to do.  I love my dad, but working with family sometimes just isn’t it although we did share a bunch of good moments.

He ended up suddenly passing away in 2018. I lost my dad.  I lost my job.  It was a horrendous time of my life.  I managed to get a basic job soon after because I needed to pay my bills.

I questioned myself all throughout 2018, is this my life?  Is this what I want to do for the rest of my life?  Does this make me happy?  And the answer was, no. I managed to save a bit of money and I upgraded my camera and decided I wanted to take content creation & social media management more seriously than just a hobby.  

I submerged myself into an industry that I wanted to be a part of.  My partner was doing something similar at the time with his own company but more events based. We had that shared passion and after working a few months of 7 day working weeks, I ended up quitting my nine-to-five for my company Team Go Creative!

Wow, what an introduction! What are you currently doing?

I set up my own company – Team Go Creative.  It didn’t go as smoothly as I may have wanted but it was very exciting at the beginning. I had a load of clients that I was working with, on top of my nine-to-five. I then finally had enough to financially support myself that I quit my nine-to-five.

In November 2019 we moved to Norwich because after visiting it throughout that year – we feel in love with the city & the people!  It’s full of independent based businesses and really good for what I wanted to do, so we moved up! Unfortunately, Covid then happened in 2020, exactly when I would have liked to have got out into the city and networked, introduced myself in person etc for Team Go Creative. Instead, I ended up neglecting my Instagram until after the first lock down and here we are. Still adjusting but here we are!

How did you get into social media and Team Go Creative?

I dabbled with a few things at the beginning. I have always loved Instagram, I blogged, I’ve done a bit of Youtube. 

Now I’m more of a content creator on various things, as I said, like events, products and things like that.  But at the beginning I did social media management. And I was using Hopper HQ on multiple accounts, all scheduled on Hopper HQ – I realised how time-consuming it is!

I loved grid planning. I loved scheduling everything.  Knowing when my favourite content was going out and keeping an eye on it.  But sometimes you have clients where your vision isn’t the same as theirs.  

And I did have to separate myself from that, because I’m so passionate about creating content.  So I moved on from social media management and decided to do more content-based work.  Now I’ll get booked for a shoot and we’ll do a series of photos and video content and sometimes paired with management, I have the option and the ball is in my court! It can go from product work, lifestyle, to a friend down the road that’s pregnant and wants a baby bump shoot and video. I’m a lot happier!

I do make sure that I’m varied.  I realise that I love scheduling and grid planning, but I think it was just more for my own accounts – my personal and my business.

Do you currently manage anyone’s social media accounts with Team Go Creative?

I’m not writing it off completely.

I would love to do it for other people because I love being organized and I felt like when you go onto Hopper HQ, you can see everything! You’ve got your grid, you can see how it’s taking shape and maybe what you’re missing and what you might need. 

I’m doing outreach at the moment, mainly in Norwich because my partner works in London with celebs and their businesses, it’s really exciting. It’s really interesting for him but we have three dogs and I absolutely love Norwich.  Commuting isn’t for me, I want to be here.

I want to build relationships with businesses in Norwich that don’t quite understand social media and how imperative it is. I would like to offer advice and help if that’s what they felt they needed.

I’m hoping with outreach and some of the clients I’m speaking to at the moment, they may be up for me scheduling again – which would be absolutely amazing to take full control.

How are you doing outreach at the moment for Team Go Creative?

Classic me – I’m very organized. I’ve got a spreadsheet. There are particular businesses that I do enjoy, especially children based products. They’re a joy to make content for, you can bring in many types of elements and get really creative.

I’d love for my partner to get involved, he knows how to build websites including e-commerce & SEO that I’m not extremely confident with.  A big reason why he wants to help me and push Team Go Creative is because we plan on getting married next year. It would be wonderful for some funds to go towards that by increasing my own salary.  It really would be a game changer to  have him more involved as I’ll be then offering a whole package for businesses that therefore don’t need to outsource, I can provide it all!

How important do you think social media is to businesses in 2021? Like coming out of the pandemic, just in the modern day and age?

If you’re asking yourself the question – “oh, I want to get my hair done” or something, you go on Instagram.  Yes, I used to go on Facebook, but mainly to read reviews.

Instagram is literally every businesses shop window!

I was looking at getting hair extensions in Norwich, so I typed in #Norwichhairextensions.  All of the businesses come up.  I didn’t initially go onto the internet.  It was grabbing my phone and I was going on Instagram. 

I’m not talking about Facebook as much. I’m not talking about Twitter either.  In my opinion, they’re not the ones that are the go-to social platforms to focus on, especially in the beginning.  

On Instagram, it’s all about how the feed’s looking. You want it to be aesthetically pleasing, right? If things are all over the place, it’s like, what the hell am I looking at?  

You tend to lean towards the ones that care about their Instagram feed.  It’s easy to look at, everything’s all organised and I feel like they know what they’re doing.  I don’t know whether it’s really vain of me to say that but I feel I trust that business more so. Businesses should definitely not underestimate what a decent Instagram feed can do for their brand.

How did you find Hopper HQ originally?

I did the hard work for everyone else.  I tried several different tools.

This was at the very beginning when I left my nine-to-five and decided this is going to be my job now.  I needed help.  My partner told me that there were tools out there that can help you schedule, do analytics and rest!

I used to work for an agency where I created content for their clients.  I’d speak to the account managers and I’d ask what scheduler they use. I would have them tell me all these platforms like Sked or Later and I’ve tried all of those and I just couldn’t seem to grasp them.  I felt like what I was initially getting sold –  it just wasn’t it!

So I asked the account managers “have you not heard about Hopper HQ?  It is so easy!”  I was screenshotting things and sending them across, I’m always up for making people’s lives easier! They were constantly complaining about scheduling and how some tools do certain things but not the other – and I’m like, Hopper HQ will really save you so much hassle!

I’ve neglected my account and I’ve just signed up again because I couldn’t manage my business page without it.  Otherwise I’m on my phone and I’m having post content and write captions working from my notes but still setting reminders and alarms on my phone to stay consistent, it’s ridiculous! I may not be scheduling clients’ content and just my own, I’m still recommending you guys! 

What do you like about Hopper HQ?

It’s always been a go-to.  I do try and stay as current as possible to see what is out there.  I’m not blindsided, but I am very loyal.  I just haven’t found anything that worked as good as what you have.

Whenever something might go wrong, I go into the chat, and send a quick message and speak to someone.  So to have that customer support, I haven’t had that with any other platform, especially not as speedy as Hopper HQ. 

And I saw something pop up yesterday that you were doing a webinar*?  I feel like I’m not using Hopper HQ to my fullest potential.  Especially since I’ve been recommending it to so many people.  I’m literally just saying it is the best scheduling tool that I’ve used but it would be nice to know any features I may not be using.

If you had to pinpoint a favourite feature, what’d you reckon it would be?

It’s a difficult one, because I love seeing the grid…  What I do like is when you upload something, it uploads quickly and you can start writing your caption while the media is uploading. 

And again, there’s some platforms where you can’t upload a cover photo for a video.  I’ve really liked that.  I don’t necessarily know what the beginning of a video is going to look like.  So the fact you can put a cover photo on top of that really helps keep on theme with the feed. This avoids me having to re-edit a video to shove an image at the beginning, yes, I’ve had an account manager request that from me before, it was horrifying!

Do you have any exciting projects coming up?

I’m teaming up with my partner to support him with Raise LDN with ‘Raise the Space.’ They are two guys, Waz and Charlie, based in London and they do these workout events in varied locations in London, one of them was on a helipad!  

They’ve got another event coming up.  I know where the location is, but I don’t think anyone else does yet, that’s going to be a good one.

So I’ll be getting involved with that with my partner, assisting him with photos and he’ll be heading up the video content. The energy with be incredible!

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