Looking to connect with Gen Z and turn them into raving fans? Check out these 11 tips for leveraging video content to market to Gen Z. From creating a community to celebrating individuality, you’ll reach Gen Z where they are and create content that resonates.

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As the first generation to come of age in the era of social media, Gen Z is a particularly tough group to market to. They’re savvy, skeptical, and more likely than any other generation to ignore traditional advertising.

But there’s one medium that still has their attention: video content.

Engaging and relatable video content on TikTok, Instagram Reels, and Youtube allows you to connect with Gen Zers on a personal level, build brand trust, and create a community of loyal fans.

In this blog post, we’ll discuss 11 ways you can use video content to turn Gen Z into your raving fans.

Why does marketing to Gen Z matter?

Generation Z is the new kid on the block—and they’re here to shake things up. Born between 1997 and 2012, Gen Z is the most diverse, connected, and entrepreneurial generation in history.

They’re also a major force to be reckoned with: In 2020, they made up 32% of the global population and accounted for $360 billion in spending power.

Marketing to Gen Z

As digital natives, Gen Z has always been comfortable with technology—and that’s reflected in their spending habits. They’re more likely than any other generation to research a product online before making a purchase, and they’re not afraid to shop around for the best deals.

But don’t mistake their frugality for a lack of spending power:

• 64% prefer to pay more for eco-friendly products.
• 73% only shop for products from the brands they believe in.
• 97% of Gen Zers use social media to research the things they want to buy.

Gen Z also values:

• Authentic and transparent brands
• Connection and community
• Experiences over things
• Making a difference
• Security

Why is video content important for Gen Z?

It’s no secret that Gen Z is a highly digitised generation. They are the first generation to grow up with smartphones and social media, and as a result, they have shorter attention spans and prefer bite-sized content that is easily digestible.

Enter videos

Video content is the perfect format for Gen Zers because:

• It is highly engaging and can be consumed quickly on the go.
• Platforms like Instagram and TikTok are extremely popular with this demographic, and video content suits these platforms well.
• Videos are also highly shareable, which is essential for reaching Gen Z.
• With their tech-savvy nature, Gen Z can easily create videos with built-in video editors on Instagram and TikTok or use video editing software to grab users’ attention and keep them hooked with their creative and entertaining videos.

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11 Marketing strategies to win Gen Z using videos

Now that we’ve seen why video content works best for Gen Z, let’s see how you can leverage it. We’ll also analyse plenty of examples along the way, so keep reading below:

1. Emphasise your brand’s mission

When marketing to Gen Z, it is important to emphasise your brand’s mission. This generation is highly idealistic and wants to know that the brands they support share their values.

Emphasising your brand’s mission will make Gen Zers feel like they’ve become part and parcel of that mission. That’s how you can create a loyal brand community around your mission and shared values.

And this community will purchase your products.

Levi’s Buy Better, Live Longer campaign proves this point. The company highlights its numerous sustainability practices, leveraging Gen Z’s intrinsic care for our planet’s faith.

The brand partnered with six activists to drive its point across. And they’re all archetypes of the Z generation:

• Xiye Bastida: Mexican-Chilean activist with indigenous origins, leader of the Re-Earth Initiative
• Marcus Rashford: Gen Z football player and advocator against child hunger and homelessness
• Melati Wijsen: Indonesian climate activist
• Jaden Smith: 501cTHREE founder and Just Water co-founder
• Xiuhtezcatl: Indigenous climate activist
• Emma Chamberlain: High-profile Gen Z influencer

2. Use interactive content

Interactive content is a good strategy because Gen Z love to be involved and interact with the world around them.

Tactics include:

• Interactive video content: You can create quizzes, polls, and other types of interactive elements that will encourage Gen Zers to participate.
• Allowing Gen Zers to contribute their ideas and creations. You can do this by hosting competitions or challenges that enable them to show off their creativity.
• Using Augmented Reality (AR): This is a great way to make your video content more interactive and engaging, and incorporating an AI Video generator can further enrich this experience. Gen Zers love AR experiences and are more likely to share them with their friends.

For example, JD, a sports retailer in the UK, partnered with Nike to create an AR-based campaign promoting the launch of Nike Air VaporMax.

@sriracha.el #ad Shuffling my way around Edinburgh @jdofficial #JDVaporMaxShuffle ♬ V Shuffle – Loud Parade ft. Morrisson and OXi

TikTokers can try their Nikes using augmented reality. They can also post their videos using the #JDVaporMaxShuffle branded hashtag, thus giving the campaign momentum with user-generated content. This #JDVaporMaxShuffle hashtag campaign got over 3.2 billion views on TikTok.

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3. Use a hook

Using a hook allows you to create relatable, shareable content that can go viral. To do this, leverage controversy, your audience’s values, and their interests.

You can also pack your message leveraging the current challenges and trends on TikTok.

Remember to:

• Not be too salesy
• Provide value
• Include a clear CTA
• Choose a good thumbnail to generate more clicks

Nike offers another good example with its “Ask Athletes” series. These TikToks:

• Feature explicit thumbnails with the “Ask Athletes” banner; that’s what motivates people to click on them
• Are catchy and fast-paced
• Provide value because they’re motivational and inspiring
• Do not have explicit written CTAs, but every athlete in these clips is wearing Nike clothing, thus offering an implicit CTA

@nike Reply to @jaden.the.runner You asked, here are the answers #askathletes ♬ Storytelling – Adriel

4. Use the right channels

Studies show that Gen Z uses these channels predominantly:

• TikTok
• Instagram
• YouTube
• Snapchat

Why?

Video content is highly versatile. You can listen to it without pictures while going on with your daily life, or you can watch it with no sound while watching a B-rated Netflix movie with your friends.

Mogo.ca offers a good example in this department, with Carter Sullivan as their spokesperson. Carter discusses the mobile app’s advantages on YouTube, detailing how the app helped her manage her finances.

This authentic, detailed video aims to convince more people in her generation to try Mogo. The strategy works because Gen Z is very interested in their finances.

5. Incorporate UGC

The point of incorporating user-generated content in your strategy is to turn Gen Z fans into your own brand’s creators. You can encourage UGC by:

• Working with influencers
• Creating a specific campaign with a clear hashtag that helps you track the user-generated content created
• Giving your followers clear guidelines regarding the content they have to create
• Using incentives that can range from discounts to the chance of winning a prize or even recognition

Laura Mercier’s #readySETgo challenge is a good example because:

• It gives TikTokers the chance to show their transformation using Laura Mercier products and creates more brand awareness.
• The campaign brings people together as they celebrate specific values like inner beauty.
• TikTokers get the chance to be creative and thus gain appreciation in their community.
• The campaign is scalable; One influencer encouraged TikTok users to recreate the #readySETgo tutorial for a chance to win $1000 worth of Laura Mercier products.

The campaign’s soundtrack went viral. In the example below, CharqueryGrills got over 15k likes using the #readySETgo audio as a basis for this recipe inspo:

6. Leverage influencer-created content

Influencer-created content is similar to UGC because the influencers:

• Have creative freedom
• Can give their honest opinion on your brand

The differences (read, advantages) are that:

• You may have an agreement outlining the number of posts, the type of content they are allowed to publish, and the frequency.
• Influencers know how to produce more professional-looking videos.
• You have access to a larger audience who trusts that influencer.

In exchange, you can either offer the influencers a free product (product seeding), pay them per post, or on the number of sales their posts generate.

Pro tip: To avoid legal issues or being duped by fake influencers, partner with a TikTok influencer agency. The best agencies give you access to a database of trustworthy, professional influencers and can assist you with your TikTok strategy.

One good example is Dr Wallace Nozile, MD, showcasing the iWALKFree Hands-Free Crutches.

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A post shared by Dr. Wallace R. Nozile, MD (@skindoctor_md)

The video shows him testing these crutches in his home, and you can notice the absence of special effects. That, along with the personal disclosures on the right-side text, generates increased authenticity.

That authenticity:

• Makes the video and product memorable.
• Fosters trust in the iWalkFree crutches.

And those are essential ingredients to boost awareness and increase sales.

7. Leverage the power of video in marketing e-mails

Using video in your email newsletters has several advantages:

• It can improve click-through rates by 65%.
• 64% of shoppers are more likely to purchase your products.
• The cost per lead drops by 19%.

One example is Spotify’s incorporating video in their marketing e-mail to explain how their Framer X works. This e-mail brings relevant help to Spotify users, responding to one of their poignant needs.

8. Tap into Gen Z FOMO with time-sensitive posts

You can use FOMO (fear of missing out) to your advantage by creating time-sensitive content.

This kind of content:

• Builds a sense of urgency
• Encourages social sharing
• Creates a “ripple effect” that gets more people interested in your brand

Guess’s #InMyDenim challenge offers a good example because the campaign lasted only six days. Therefore, TikTokers had a limited interval to show their beautiful transformations using Guess jeans.

The results are astounding:

• 5,500 UGC videos
• 10.5 million views
• 14.3% engagement rate
• 12,000 new TikTok followers

@ourfire Don’t you wish getting ready was this easy? #inmydenim #sponsored @guess ♬ #inmydenim I’m a Mess – Bebe Rexha

9. Leverage #hashtags

Leveraging hashtags helps you track your brand mentions and expose your content to new audiences.

Pro tip: Use relevant and popular hashtags, as well as branded hashtags unique to your business. These hashtags have to be short, memorable, and relevant.

For example, Laura Mercier’s #ReadySetGo hashtag Implies that people can get ready with these products immediately, and suggests the fast-paced video format.

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10. Don’t be afraid to show off that sense of humour

Why is it important to use humour when marketing to Gen Z? It’s easy: funny videos are more likely to go viral.

But that’s not the only reason:

• Humour can make your brand more relatable, which helps you connect with potential customers on a deeper level.
• It can help you stand out from the competition.
• People are more likely to remember your brand if you make them laugh.

Washington Post does a great job of using humour even if it’s a serious publication:

@washingtonpost In climate change news: this map shows where extreme heat records were broken across the United States during summer 2022. #climateanxiety #climatechange2022 #climatecrisis #newsreporterlady ♬ original sound – Mark Humphries

The TikTok video above tackles climate change, which is an essential issue for Gen Z. The humour stems from different aspects:

• The inherent human instinct to eventually see the amusing side of the things we cannot control
• The little dance associated with the presenter’s serious face
• The voice-over

And you can think of even more reasons why this video is funny.

But the real question is, why present an important issue for Gen Z in an amusing way?

How does this convince them to purchase a Washington Post subscription?

The clip humanises the publication, which helps create a connection with potential readers. It also shows that The Washington Post is not afraid to have a little fun, even if it means breaking the mould of traditional news media.

And Gen Z is all about challenging patterns.

Here’s another great example of the Washington Post using humor in covering the Brazilian presidential elections:

@washingtonpost Lula won on pledges to defend democracy, save the Amazon rainforest and bring social justice to Latin America’s largest nation. #brazil #sweetvictory #spongebob ♬ original sound – FanDuel

11. Highlight your brand’s beliefs and values

This strategy works because:

• It attracts like-minded people to your brand
• It helps you build a strong community around your products or services
• It sets you apart from the competition

A good example is WNRS (We’re Not Really Strangers), a card game that has been created to empower meaningful connections with others.

That’s what the brand sells: not a card game but the promise of finding that spark or connection with others.

Why does it work?

• Gen Z believes that people are interconnected. The generation craves hyperconnectivity and, as such, sees it everywhere in the Universe.
• The WNRS clips show universal truths that anyone can relate to.

As a result, people want to be part of this community that speaks the truths they feel.

Best Gen Z marketing campaigns

In addition to the examples above, let’s discuss five of the best Gen Z marketing campaigns:

1. #ChipotleLidFlip Challenge

The campaign went viral extremely fast because young people wanted to show off their skills. Gen Z-ers crave to be part of a community and appreciate laidback, fun challenges.

Pro tip: Notice the memorable branded hashtag which differentiates the campaign and offers clear instruction to the audience.

@daviddobrik #ChipotleLidFlip @chipotle #ad ♬ Flip – Future

2. Guess’s #InMyDenim

This campaign deserves a second mention because it was extremely well orchestrated. Otherwise, it wouldn’t have gotten so many views, new followers, and UGC posts in just six days.

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3. Netflix “Guess the Show” Series

The series encompasses all the features a campaign should have, especially one with a Gen Z audience that unfolds on TikTok.

Therefore, we’re looking at:

• A challenge to guess popular shows that Gen Z-ers watch
• The chance to connect with a community of fans
• The fun of “getting it” and being right
• A spot-on hashtag that catches people’s attention, telling them what they’re in for and what to do in just three simple words

Here’s an example promoting Netflix’s “Locke and Key” show:

@netflix no hints from me #guesstheshow #netflix ♬ original sound – Netflix

4. #ThousandDollarCrocs

This Crocs campaign offers another good example because:

• It unleashes people’s creativity as they customise their $1,000 Crocs.
• It connects with an intrinsic value: the need for authenticity. The campaign description specifically says it embodies the “Come As You Are mentality.”
• People participating in this campaign aim to show the world “IM GONNA BE whatever I want,” as per the original description. As such, the campaign:
  • Creates a community of people who appreciate connection and diversity.
  • Specifically targets Gen Zers who have adopted these two guiding values.

@rayann_prophet Ready for Christmas @crocs #ThousandDollarCrocs #christmas #crocs #foryou #famous ♬ Underneath the Tree – Kelly Clarkson

5. Instagram “We Make Today”

Instagram celebrates creativity, individuality, and self-expression; that’s this campaign’s message. The platform wants to let its users know they matter and are beautiful regardless of how they choose to present themselves to the world.

View this post on Instagram

A post shared by Benito Skinner (@bennydrama7)

Leveraging significant values like community, inclusion, individuality, and self-expression is a powerful nudge to Gen Z because they share the same principles.

Through this campaign, Instagram aims to become:

• Relatable
• Authentic
• Trustworthy

And considering Ogilvy orchestrated the whole thing, it’s no wonder it achieved its goals.

Are you marketing to Gen Z?

Video is one of the most powerful tools you have at your disposal when it comes to marketing to Gen Z. It allows you to connect with them on a personal level, show them who you are as a brand, and create a community of raving fans.

So, what are you waiting for? Start creating video content that will turn Gen Z into your biggest fans today!

Use platforms like TikTok and Instagram Reels to reach Gen Zers on their turf. And don’t forget to employ hashtags, challenges, and influencers to amplify your reach even further.

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 Related content:

– The Best Time to Post on TikTok
– How to Link Instagram to TikTok
– How to Get More Views on TikTok
– How to Remove The TikTok Watermark in 7 Easy Ways

David Morneau

David Morneau is the co-founder and CEO of inBeat, a hybrid micro-influencer marketing SAAS/agency that helps brands scale their marketing efforts. He has helped over 200 DTC brands to date.

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The post Marketing to Gen Z: 11 Strategies to Win Over Gen Z with Video Content appeared first on Hopper HQ.

Well, there’s a reason for that! In fact, there are a couple of potential reasons.

What’s the Adjust Clips option on TikTok?

When you’re editing a video on TikTok, the Adjust Clips option allows you to change the start and end points of your video.

However, sometimes this invaluable feature disappears. Here is why and how to fix it.

Where did the Adjust Clips option on TikTok go?

There are multiple reasons why the Adjust Clips option has disappeared from your TikTok:

1. The video is too short

If your video is too short, the Adjust Clips option will disappear. This is because TikTok doesn’t want you to make your videos too short.

Tiktok wants you to keep the video length around 15 seconds so that people don’t get bored and stop watching. So, if you’re ever editing a video on TikTok and you can’t find the Adjust Clips option, it’s maybe because your video is too short.

Try adding some more footage or extending the start and end points of your existing footage to make your video longer.

2. The video is too long

While the TikTok video editor is incredibly powerful, every tool has its limits. Sometimes, when a video is too long, or there are too many clips, the editor can’t manage the processing on your device.

If you’re looking to produce a very long clip, try editing as you go to minimise the processing and ensure that the option doesn’t disappear.

3. Using Video Green Screen or other incompatible effects

Finally, we’ve noticed that certain filters and effects are not compatible with the TikTok video editor and adjusting clip lengths.

This includes filters and effects that have a heavy requirement for processing including the video greenscreen.

If you need to use video green screen or another incompatible effect, try making and editing your entire TikTok first then adding the clips where you need the special effects.

Removing the TikTok Watermark

Finally, remember that using your videos created on TikTok on other platforms runs the risk of limiting their exposure. For example, if you post a TikTok video on Instagram with the TikTok watermark present, blurred or covered by a border, the Instagram algorithm will reduce its reach and visibility.

To solve this you can simply connect your TikTok account to Hopper HQ, reschedule your video post as an Instagram Reel or to any other platform and Hopper HQ will automatically remove the TikTok watermark for you.

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Happy TikToking!

Related posts:

• The Best Time to Post on TikTok
• How to Link Instagram to TikTok
• How to Get More Views on TikTok
• How to Remove The TikTok Watermark

The post Adjust Clips Option Missing on TikTok? Here’s Why & How to Fix it appeared first on Hopper HQ.

Cross-posting your content across multiple social media platforms is a great way to get more eyes on your brand, expand your audience, and build awareness. Connecting TikTok to Instagram is a quick and easy way to repurpose TikTok content and cross-post from TikTok to Instagram to attract a whole new audience. 

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Adding Instagram on TikTok gives you the ability to expand your reach on both platforms and convert your TikTok audience to Instagram followers. In fact, many brands and creators have reported an increase in their Instagram following after joining TikTok.

Here’s how to add Instagram on TikTok:

How to link TikTok to Instagram

1. Download the TikTok app on your phone from the Apple Store or Play Store
2. Open the TikTok app and log in or create an account
3. Tap “Profile” at the bottom right of the TikTok home screen
4. Tap “Edit Profile“ on your profile page
5. You’ll see the “Social” section on your edit profile screen 
6. Tap “Add Instagram” under “Social”
7. The Instagram Login screen will load; log in using your Instagram username and password, or continue with Facebook

Voila! There is now an Instagram icon next to the “Edit Profile” button on your TikTok profile page. 

Tap the Instagram icon to be redirected to Instagram.

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Linking TikTok to Youtube

It is also possible to link your TikTok and Youtube accounts. 

To connect your Youtube account to TikTok, follow the same steps above, but tap “Add Youtube” in step 6.

Complete the rest of the steps as you did for Instagram. Your YouTube account is now linked to your TikTok, you will see 2 options when tapping the Instagram icon next to “Edit Profile”; Instagram and Youtube.

How to unlink Instagram from TikTok

1. Follow the steps above to go to your “Edit Profile” screen
2. Tap on your Instagram handle under “Social” on your “Edit Profile” screen
3. Tap “Unlink”

Voila! Your Instagram is removed from your TikTok.

Beware of TikTok watermarks

Using TikTok to create and edit videos and resharing that content on Instagram makes perfect sense when it comes to expanding reach.

Instagram caught up to the growing popularity of TikTok with the launch of Reels.

However, Instagram was not thrilled about users only sharing TikTok content on its platform and treating Reels as the secondary platform.

So, to encourage users to make original Reels content, Instagram has made changes to its algorithm to no longer promote Reels that have a TikTok watermark on them.

Related: How to Remove The TikTok Watermark

With that said, Hopper HQ lets you share TikTok videos to Instagram without the TikTok watermark in just a few clicks.

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How to Share TikTok Videos on Instagram (directly from TikTok)

Now that you’ve linked Instagram to TikTok, you can easily share your TikTok videos on Instagram as well.

You can share your TikTok videos directly to Instagram in 3 ways:

1. Sharing a public Tiktok video before publishing 
2. Saving a Tiktok video after publishing (public or private videos)
3. Using Hopper HQ

Method 1: Sharing a public TikTok Video to Instagram before publishing

In order to share a video on TikTok and Instagram simultaneously, your TikTok video needs to be public. Here’s how to do it:

1. Tap the “+” icon on the Tiktok home screen
2. Record a video or upload one from your gallery
3. Edit your video, then tap “Next”
4. In the “Who can view this video” section, select “Everyone” or “Friends” to make your video public
5. Tap the Instagram icon to share directly to Instagram 
6. Tap Post. 
7. Once the video is posted on TikTok, the app will redirect you to Instagram to repost your video
8. once on Instagram, you’ll see 2 options: “Feed” and “Stories”.
9. Select the one you want, and continue to post as you normally would on Instagram.

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Method 2: Saving a Tiktok video after publishing (public or private video)

You do not need to make your video public if you don’t want to. This method allows you to share your TikTok videos even if they’re private. All you need to do is save the TikTok video to your gallery and post it to Instagram. Here’s how:

1. Go to your TikTok profile
2. Select the TikTok video you want to share to Instagram
3. Tap on the three dots on the right side of the screen and select “Save Video”

1. Your TikTok video will be downloaded to your phone gallery 
2. Open Instagram and upload the video to post on your feed as a reel or story
3. Edit your video, and add your text, caption, and hashtags
4. Tap “Share”, and you’re all set!

Method 3: Using Hopper HQ

Hopper HQ’s latest feature lets you repost your TikTok video content to Instagram and other social media platforms in just a few clicks. Here’s how to repost TikTok videos to Instagram using Hopper HQ:

1. On the Hopper HQ desktop app, go to your TikTok grid planner
2. Simply click the TikTok post you’d like to repost to Instagram
3. Click “Reschedule” on the right side of the screen
4. Click the Instagram account you’d like to repost to
5. You can also repost to Facebook, Linkedin, Twitter, or Pinterest
6. Choose the date and time to schedule your post, or post immediately

That’s it! Hopper HQ will post your TikTok video on Instagram and other platforms WITHOUT the TikTok watermark.

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How to add TikTok link on Instagram?

The only way to add a TikTok link to your Instagram profile is through a link in your bio. 

Here’s how to add a link to your Instagram profile:

1. Go to your Instagram profile page 
2. Tap “Edit Profile“
3. Tap “Add Links” in the new window 
4. Tap “Add external link”
5. Type in your TikTok profile URL and give it a title
6. Tap “Done” in the top right corner of your screen.

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Related Posts:
– TikTok Explained: A Complete Beginner’s Guide
– How to Make, Edit, Save & Delete TikTok Videos
– The Best Time to Post on TikTok
– How to Get More Views on TikTok
– Webinar | Mastering TikTok for Business
– How to Get More Views on TikTok
– How to Remove The TikTok Watermark

The post How to Link Instagram to TikTok appeared first on Hopper HQ.

With over 160 thousand followers on Tiktok, our guest, Ghita El Haitmy (TikTok: @tech.bible), CEO of mytechbible, helps businesses adopt a video-first approach to interacting with their users and coaches teams on how to go viral on TikTok.

Learn the ins and outs of mastering TikTok growth, how to promote your business on the platform the right way, what content works for your brand, how to target the right people, how to measure success, and so much more.

Watch the full webinar video below to learn:

• Who’s on TikTok?
• Can you only sell to millennials on TikTok?
• What does success look like for a business on TikTok?
• What sort of content works well on TikTok?
• How to align content with your TikTok strategy?
• Types of TikTok content: Trends vs series
• Creating TikTok videos
• TikTok hooks
• Tips to find content in your niche
• Tiktok discoverability & influencers
• TikTok spark ads

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If you’ve been contemplating adding TikTok to your brand’s social media repertoire, you may find yourself lost in a sea of lip-syncing and dancing videos, and you might be wondering if TikTok is the right platform for your business. 

We’ve got all the answers 

In this webinar, our Hopper HQ co-founder and host, Mike Bandar, chats with TikTok brainbox, Oli Hills, CEO of TikTok marketing agency Nonsensical, to introduce TikTok as a social media platform for brands and explore how to easily and strategically get started on the new (and maybe daunting) platform, so you can decide for yourself if TikTok is just a passing trend or the future of social media…

You’ll learn:

• Who is TikTok for?
• TikTok vs. other social platforms
• What is TikTok for business?
• How to find your TikTok audience?
• Should you leverage TikTok influencers or TikTok creators
• TikTok advertising
• The dos and don’ts for businesses starting on TikTok

Watch the full webinar below:

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The post Webinar | TikTok for Business: A Passing Trend or The Future of Social Media? appeared first on Hopper HQ.

TikTok has emerged as a juggernaut, captivating millions with its short-form videos and an endless stream of creativity. From hilarious skits to mesmerizing dance routines and informative how-to guides, TikTok has become a platform where anyone can become an overnight sensation.

As TikTok continues to skyrocket in popularity, understanding the nuances of timing and user behavior on the platform has become essential for content creators and marketers alike. A well-timed TikTok post can mean the difference between a video that goes viral and one that gets lost in the digital abyss.

When is the best time to post on TikTok?

Overall, the best time to post on TikTok is 10 am to 11 am mid-week as well as the following times (expressed in EST).

The best time to post on TikTok is 10 am to 11 am mid-week.

• Monday: 6 am, 10 am, 10 pm 
• Tuesday: 2 am, 4 am, 9 am
• Wednesday: 7 am, 8 am, 11 pm
• Thursday: 9 am, 12 am, 7 pm
• Friday: 5 am, 1 pm, 3 pm
• Saturday: 11 am, 7 pm, 8 pm
• Sunday: 7 am, 8 am, 4 pm

Best time to post on TikTok during the week

You might wonder, is there a best time to post on TikTok? The answer is yes… and no
 
Finding the best time to post on TikTok can differ from one account to the next. For best results, you will need to analyze and understand your audience’s time zone, location, and when most are online and active.

A social media management tool like Hopper HQ could easily provide this information as well as other important metrics that would help improve your channel’s general performance.

However, after analyzing a large number of TikTok posts, it was concluded that:

• The best days to post on TikTok are Tuesday, Thursday, and Friday. 
• The best times to post on TikTok are between 6 am to 10 am and 7 pm to 11 pm.

Overall, the best times to post on TikTok by days of the week are (expressed in EST):

Best time to post on TikTok on Monday

The best time to post on TikTok on Monday is early in the morning. It’s suggested to start around 6 am before people commute to work. Then again at 10 am before their lunch break and at 10 pm before they go to bed.

Best time to post on TikTok on Tuesday

On Tuesday, the best time to post on TikTok is at dawn, so that users will see your content first thing in the morning and then again at 9 am when work and studies may begin. On Tuesdays, users are more likely to spend more time on social media compared to Mondays.

Best time to post on TikTok on Wednesday

The best time to post on Tiktok on Wednesday is between 7 am and 8 am, allowing your audience to arrive to work with your content on their feed. Then you can consider posting later at night starting around 9 pm when your audience is home relaxing.

Best time to post on TikTok on Thursday

On Thursdays, you should consider posting on TikTok around 9 am when your audience is commuting and have time to scroll through their profiles. Then you should consider posting onto TikTok right before people’s lunch time around 12 pm.

Best time to post on TikTok on Friday

Fridays tend to be the least productive day of the week, especially in the afternoon. So, the next time to post on Tiktok would be again before users get to work, around 6 am and during the afternoon. Aim to publish your content starting at 1 pm.

Best time to post on TikTok on Saturday

When posting on TikTok on Saturdays consider that users are most likely not working and would most probably be active later in the morning. With this in mind consider posting from 9 am and then around 6 pm when users get back home from their activities.

Best time to post on TikTok on Sunday

Sundays are quite similar to Saturdays, however, you can consider posting earlier like 8 am. Then again around 3 pm when users are at home relaxing and preparing for their upcoming week of work.

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Keep in mind that your business industry and audience interests play a role in determining the best time to post on TikTok. For example, what’s best for the Netflix audience may be different from Nike’s TikTok followers. And what works for a local food restaurant may fail for a global clothing company. 

So observe your audience’s online activity until you find that sweet spot.

Additionally, your brand may have audiences in different time zones. You can use analytics to determine when your followers are most active and decide on the best time to post for your audience activity.

For example, The Hopper HQ account analytics dashboard can show you when your followers are most active. You can use this data to set a posting schedule that ensures your content gets seen and allows for maximum reach and engagement.

Best times to post on TikTok by country

There are TikTokers all over the globe, and your audience may be in different time zones even if they are in one country. This poses a challenge to creators. How can you know the ‘best time’ to post when the ‘time’ varies from one follower to the other?

You’ll need to adapt your posting times to the locations of your audience. To do this:

• Use TikTok Analytics to find the location of your followers. What locations have a larger percentage of your audience? 
• Find their active times. When are they online? When do they engage more with posts?

While there’s been a ton of research on the best time to post on Instagram, there are fewer studies available for TikTok. According to research, here are the peak times to post on TikTok by country:

Best time to post on TikTok in the USA

• Monday: 6 am,10 am,11 pm
• Tuesday: 2 am, 4 am , 9 am
• Wednesday: 6 am, 8 am, 11 am
• Thursday: 9 am, 12 pm, 7 pm
• Friday: 5 am, 1 pm, 3 pm
• Saturday: 11 am, 7 pm, 9 pm
• Sunday: 7 am, 8 am, 4 pm

The Best time to post on TikTok in Australia

• Monday: 6 am,10 am, 10 pm
• Tuesday: 2 am, 4 am, 9 am
• Wednesday: 7 am, 9 am, 11 am
• Thursday: 9 am, 12 pm, 7 pm
• Friday: 5 am, 1 pm, 3 pm
• Saturday: 11 am, 7 pm, 8 pm
• Sunday: 7 am, 9 am, 4 pm

Best time to post on TikTok in Germany

• Monday: 6 am, 10 am, 10 pm
• Tuesday: 2 am, 4 am, 9 am
• Wednesday: 7 am, 8 am, 11 am
• Thursday: 9 am, 12 pm, 7 pm
• Friday: *5 am, 1 pm, 3 pm
• Saturday: 11 am, 7 pm, 8 pm
• Sunday: 7 am, 8 am, 4 pm

Best time to post on TikTok in the Philippines

• Monday: 3:30 pm, 7:30 pm, and 7:30 am
• Tuesday: 11:30 am, 1:30 pm, and 6:30 pm
• Wednesday: 4:30 pm, 5:30 pm, and 8:30  am
• Thursday: 6:30 pm, 9:30 pm, and 4:30 am
• Friday: 2:30, 10:30 pm, and 12:30 am.
• Saturday: 8:30 pm, 4:30 am, and 5:30 am
• Sunday: 4:30 pm, 5:30 pm, and 1:30 am

Best time to post on TikTok in Canada

• Monday: 6 am, 10 am, 10 pm
• Tuesday: 2 am, 4 am, 9 am
• Wednesday: 7 am, 8 am, 11 am
• Thursday: 9 am, 12 pm, 7 pm
• Friday: *5 am, 1 pm, 3 pm
• Saturday: 11 am, 7 pm, 8 pm
• Sunday: 7 am, 8 am, 4 pm

Why does the best time to post on TikTok matter?

On social media in general, timing can make or break your content efforts. This is why knowing when to post on TikTok matters. You may also want to look into other similar social channels best times to post, like YouTube and Instagram.

This will be of even more importance if you’re planning on cross-promoting your TikTok content onto other popular channels.

It improves your TikTok engagement rate

Posting at the best times on TikTok means more people will like, share, and comment on your status. This provides you with data and feedback that you can observe and get insights to improve your social media content and campaigns.

It increases the ROI on your social media management efforts

A great social media management tool and quality videos do not automatically produce results.  Posting at the best times ensures that your great content efforts don’t go to waste. You can make the hours you put into creating that quality video and the money you spend on your social media management tool count when you get more eyes on your content. 

It increases your brand visibility online

Engaging with the people who already know you is one thing, but bringing your business or brand before new groups of people is another thing that plays a part in increasing your brand visibility.  One way of doing this is to get your content to appear on the ‘For You page on TikTok. The TikTok For You page is an endless stream of a unique selection of videos for TikTok users based on certain factors; These include user interaction and video details like captions and hashtags.

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TikTok also recommends videos to users on the “For You” page based on how much time the user spends on the content. This factor is more important than whether you and the user are in the same geographical location and time zone or not.

This makes posting at the right time when followers can interact with your content very crucial for your success on TikTok. Optimize your content and posting time to fit the habits and interests of your target audience.

How to find your best time to post on TikTok

There is no hard and fast rule for choosing the best time to post on TikTok. But you can find precious insights and trends by trying out these ideas.

1. Find your audience’s locations

The first step to finding the best time to post on TikTok is identifying your audiences’ locations. Time zones vary across different locations and influence the best times to post on TikTok. You have to pick the time your audience is most active to get maximum engagement on your post.

The TikTok Analytics feature provides details on the number of followers you have, their gender and top territories. To access TikTok’s advanced features like Analytics, you will need to upgrade your normal user account into a Business account. It gives you geographical details about your audience and lets you pick a standard time across multiple time zones when most of your audience will be active.

For example, there is a 3-hour time difference between Washington DC and Los Angeles. If your audience is in these two states, you will pick a time that will be the best fit for the different locations.

To find your audience location:

• Tap on your profile at the bottom of your screen

• Tap your profile button by the bottom right corner of your phone’s screen
• Then click on the three horizontal lines by the top right corner of your phone’s screen

• Click “Creator tools.”

• Click on “Analytics.” 

• Click the third category on the top, “Followers.”

• Tap on the “Followers” icon and scroll down to view the “Top Territories.”

Make the most of insights from “Top Territories”

You can also use the insights from “Top Territories” to learn more about the people who engage with your posts. For example, you can learn more about:

• Their holidays and create content that connects with what they care about at that time of the year. For instance, during festivals like Thanksgiving, Christmas and New year, you can create exciting videos that suit the season.
  
• Events happening in their relevant locations. For example, if there’s a crisis or occurrence that connects to your values, vision or message, you have an opportunity to post content related to that. This deepens your connection with them and shows the human side of your business or brand.
  
• Their values. This helps you avoid falling into a PR crisis by posting videos that some of your followers consider offensive. Posting content can be counterproductive if your followers perceive it as insensitive.

• The culture and lifestyle of your audience especially as it connects to your brand’s vision and values.

The best time to post is also about finding the suitable type of post for the seasons of your audience. With these ideas, you can turn TikTok Analytics into a goldmine.   

2. Check when your followers are most active

You can monitor your followers’ activity on TikTok using the TikTok Analytics feature or Hopper HQ’s Analytics. It keeps a record of the hours and days in which your audience is most active. With this, you can identify the best times to post on TikTok for better interaction.

You can find your  ‘Followers’ Activity’ in your TikTok account’s Analytics by clicking on the ‘Followers tab’. You’ll find data on the particular time your followers were active on a particular day of the week, as well as the number of followers. 

By keeping track of the time your audience is awake and asleep, you’ll be able to plan and schedule content around their most active times. Note that this trend can change based on different factors. So you need to continuously track your audience’s behaviour to have up-to-date information. 

Remember that TikTok displays its Analytics time in Coordinated Universal Time (UTC), you may need to convert it before posting. It can be daunting to switch between dashboards and tabs to convert this time to the time zone of your audience. 

With Hopper HQ’s planner, you can select the ideal posting times for each of your channels and cross-publish your amazing content when your audience is most active. All this without the hassle of removing the tiktok watermark!

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3. Leverage data of your high-performing content

TikTok analytics only provides you data on your post for 7, 28, or 60 days, or a custom date range of up to 60 days to keep track of your content’s performance. You can create a spreadsheet with columns for followers’ Metrics like the day and time of posting, the title of the post, likes, comments, shares, views, reach, average watch time, and audience territory. 

You can identify your high-performing content from your monthly records and note the pattern of days and times of posting. Test these times to make them your best times to post on TikTok.

For example, if you notice that your posts on Tuesdays and Thursdays by 9 am get more engagement than other posts over a period of time, then you choose Tuesdays and Thursdays 9 am as your best times of posting on TikTok.

4. Use follower analytics to help users find you

Posting at the right time allows TikTokers to easily find you when scrolling through their ‘For You Page’. This is your opportunity to connect with new leads and potential customers.

Use TikTok ‘follower analytics’ to see when your followers are most active. This hints at the best time to schedule posts.

The TikTok follower analytics feature gives you a record of your past performance and followers over some time. To access it, ensure you have a TikTok Business account, go to your profile analytics followers section and scroll to the bottom of the screen for “Follower activity.” 

Switch between days and hours to see when your followers are most active on the platform.

To have a concise report on the post engagement,  use  Hopper HQ to effectively schedule TikTok posts. With its analytics feature, you can seamlessly track and monitor your audience’s best time of engagement.

5. Keep an eye on your competitors

You can learn a lot from the success of others. In every niche, there are influencers to learn from. Find competitors that have your target audience and monitor their pattern of posting. Track their posts to see the engagement and try posting on the same days and times as their best-performing content and adjust as needed.

On the other hand, you can choose to post when your competitors are not posting as this can increase the chances of your post being seen. Test both methods to find out what works for your brand. 

6. Choose quality over quantity

While increasing the number of posts you make on TikTok might increase your chances of appearing before your followers and audience, you need to post valuable content.  This means your posts should have educational, informational or entertainment value.  Also try to keep the message, voice and tone of your content consistent while exploring creative forms of video content.

One of the pitfalls of producing volumes of content is creating stuff with fluff and wasting people’s time on clickbait. Though TikTok recommends posting three times a day,  you can be flexible and post fewer or more videos a day.  You can also repost high-performing content at a later date.  This works especially when you have new followers who have not gone through your previous posts.

While engaging with your audience, remember you’re building an online reputation that will stick for a long time.  Users who find you today may go through videos that you posted earlier on your profile.  When a user sees a lot of interesting videos they are more likely to follow you. 

Also, avoid coming across as too “salesy”.  Your followers want to know that you are interested in them and not just in selling them your products. 

Remember that social media is only a digitized version of social interactions.  Your followers want to know you’re interested in truly helping them. It may cost you more time and effort but quality content refines your followers’ perception of your brand and increases the likelihood that they will recommend you to other users on TikTok and other social media platforms.

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How many times should I post on tiktok?

TikTok recommends posting three times a day as this will increase your chances of reaching your audience at their most active time.

Posting consistently at multiple best times can help you reach your target audience in different time zones. After taking note of the time people in your top territories are awake, create a posting schedule within those hours of each day. 

Make sure you don’t post when your audience is inactive, you can have a generally good idea of when this is depending on your target audience. For example during working hours or very late into the night.

In this case, we suggest that you consider a social media scheduling tool to facilitate the process.

Hopper HQ is the ideal TikTok Scheduler to help you stay consistent and present within the TikTok world. With its autoposting feature, you can pick the date and time that your posts are published.

You can even use the tool to test out which times get the most engagement and curate your own best times to post, as well as schedule your Tiktok videos directly to Instagram with no effort at all!

Summing it up

Knowing the best time to post on TikTok can be tricky especially when your top territories are in different time zones.

Being on TikTok’s ‘For you’ and ‘Following’ pages of your target audience can be easily achieved when you know the time your audience is most active. 

To grow your reach you will also need to create more entertaining and educating content consistently. 

Hopper HQ helps you keep up with your posting schedule across TikTok and other social media platforms and ensures you always have a consistent presence for your audience.

Now it’s your turn to ace your TikTok Game. We’re rooting for you!

Related content to consider:

• TikTok Explained: A Complete Beginner’s Guide
• How to Link Instagram to TikTok
• How to Get More Views on TikTok
• How to Remove The TikTok Watermark

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