Complementing a competitor analysis tool with a social media scheduling tool like Hopper HQ gives you a complete hold of your social media strategy. With the power to monitor your competitors, as well as, plan, create, and schedule posts effectively, your business can stay organized, on top of trends, and ahead of the competition.

Why Should You Buy a Social Media Competitor Analysis Tools?

Here are three compelling reasons why you should integrate social media competitor analysis into your strategy:

Identify Market Trends:

By using competitor analysis tools, you gain a real-time overview of how your competitors engage with their audience. These tools reveal what’s working in your industry and help you adapt to trends faster, ensuring you’re never left behind.

Improve Your Content Strategy:

Competitor analysis tools allow you to see which types of posts are driving engagement for others in your niche. You can analyze the content that garners the most likes, shares, and comments, and apply these insights to fine-tune your own content, delivering more value to your audience.

Benchmark Your Performance:

These tools allow you to compare your social media performance with your competitors, giving you valuable metrics like follower growth, engagement rates, and post reach. This helps you set realistic benchmarks and goals for your own social media efforts.

The Top 10 Social Media Competitor Analysis Tools

1) Unmetric

Unmetric is a comprehensive social media analytics platform designed for businesses looking to benchmark their performance against competitors. This tool offers detailed insights into competitor strategies across platforms like Facebook, Twitter, Instagram, and LinkedIn.

Using AI-driven analytics, Unmetric helps brands uncover what’s resonating with their audience and their competitors’ followers. Its powerful reporting features allow you to track key metrics such as engagement rates, response times, and content performance, all while helping you discover top-performing posts. One standout feature of Unmetric is its ability to provide predictive insights into how future posts might perform, enabling brands to make data-backed decisions before they even publish content.

By using Unmetric, brands can pinpoint the best times to post, identify content trends, and adapt their strategy based on competitive analysis. This platform is ideal for marketers focused on improving their social media ROI by learning from their competitors.

2. Klear

Klear, bought in 2021 by Meltwater, is initially known for its robust influencer marketing capabilities, also offers a powerful competitor analysis feature. It allows users to track and analyze competitors’ performance across the most popular social media platforms such as Instagram, YouTube, and Twitter.

Klear provides deep insights into follower demographics, engagement patterns, and influencer partnerships, giving businesses a full understanding of their competitors’ strategies. One of Klear’s standout features is its ability to identify competitors’ influencer partnerships, which is critical for brands looking to leverage influencer marketing and not waste time with influencers who are already partnered up.

Additionally, the tool breaks down engagement data into easy-to-understand metrics, allowing users to compare their social media presence against leaders in their industry. This tool also offers sentiment analysis, so you can see not just how much engagement a competitor’s content is generating, but also how audiences are responding emotionally. Giving a detailed picture of what works and doesn’t.

3. SEMrush

While SEMrush is predominantly known for its SEO and digital marketing capabilities, it also offers a few social media features like competitor analysis. SEMrush’s Social Media Toolkit allows users to track the performance of competitor accounts on platforms such as Facebook, Instagram, Twitter, and LinkedIn.

What sets SEMrush apart is its holistic approach to competitive analysis; it not only tracks social metrics like engagement, follower growth, and post frequency, but it also integrates those insights with website traffic data and search engine rankings. This means you can see how your competitors’ social media performance is driving web traffic, conversions, and SEO success.

You can track up to 20 competitors and gather insights into their engagement rates, follower and subscriber counts, publication frequency, post types, and more. This tool also offers social media listening, which helps track brand mentions and competitor sentiment across your desired platforms. By combining these social and digital marketing analytics in one tool, SEMrush gives users a comprehensive understanding of how their social efforts align with their overall online presence.

4. BuzzSumo

BuzzSumo is knownn as a content discovery and analysis tool, to help track content engagement, trends, and identify outreach opportunities across social and search. You’ll be able to see what types of content are performing best in your industry, showing you which posts are generating the most social shares, backlinks, and engagement.

By tracking competitor content across platforms like Facebook, Twitter, Reddit and Pinterest, BuzzSumo provides insight into what kind of topics, formats, and posting strategies are resonating with your target audiences. One of the platform’s standout features is its ability to identify the influencers and creators who are sharing your competitors’ content, helping you tap into the same networks or less saturated ones to help boost your reach.

Additionally, BuzzSumo offers alerts that notify you when a competitor publishes new content, allowing you to stay on top of industry trends. Its content-driven analysis makes BuzzSumo particularly useful for brands looking to refine their social media and content marketing strategies.

5. Brandwatch

Brandwatch is a leading social media platform that provides several services including in-depth competitor analysis through advanced sentiment analysis and real-time monitoring. The tool allows users to track both mentions and the moves your competitors do across multiple social media platforms, blogs, forums, and news sites.

Brandwatch’s AI-powered analytics help identify key trends and themes emerging around competitor brands, giving you a full picture of how their audiences are responding to their content and campaigns. One of the standout features of Brandwatch is its ability to segment audience data based on demographics, sentiment, and even specific interests, allowing for a deeper understanding of how different audience groups are interacting with competitors.

Additionally, Brandwatch’s visual reporting tools make it easy to compare your company’s social performance against your main competitors, highlighting where you stand in terms of engagement, reach, and overall share of voice. This tool is ideal for brands looking to go beyond simple metrics and gain deeper, more actionable insights into their competitors’ social strategies.

6. Rival IQ

Rival IQ is a social media analytics platform that focuses on tracking social media trends and strategies. It’s also well-equipped for competitor benchmarking and industry performance tracking. The tool offers detailed insights into how your competitors are performing across the social channels Facebook, Instagram, Twitter, YouTube, TikTok, and LinkedIn.

By automating the process of finding competitors’ social media accounts and gathering insightful data like engagement rates and audience growth, Rival IQ saves businesses significant time and effort. It also provides historical data, allowing you to track changes over time and identify seasonal trends or successful campaigns that competitors are running or have run.

Rival IQ also provides hashtag analytics and sentiment analysis, helping brands understand which types of content resonate most with their audiences. It offers essential insights, suggestions, and data analysis to improve social media performance, helping marketers develop thoughtful strategies and track their effectiveness.

7. Emplifi

Emplifi, previously known as Socialbakers, offers a suite of analytics tools, including social media competitor analysis tools, that make benchmarking easier and more insightful. Known for its robust social media reporting, Socialbakers enables users to track and analyze competitors’ performance across platforms like Facebook, Instagram, Twitter, and LinkedIn.

Emplifi provides real-time social insights by sharing social posts across various platforms, helping brands stay updated on emerging trends and competitive movements. You’ll be able to compare the performance of your profiles with those of your competitors using key metrics like engagement rates, follower growth, and post reach across channels your desired channels.

You can also analyze paid social media campaigns, making it easy to track competitors’ paid and organic social strategies side by side. This tool is particularly useful for large-scale enterprises with complex social media strategies who want to track the effectiveness of competitors’ ads and organic content, allowing brands to optimize their campaigns more effectively.

8. Phlanx

Phlanx is mostly known for its influencer marketing features, but it also offers a useful engagement calculator that can be leveraged for competitor analysis. You can gather data for YouTube, Twitter/X, Instagram, and Twitch with insights into post performance and more for each competitor. There is a limited set of insights that are free, but most features require a paid account.

By tracking key metrics such as follower count, engagement rates, and post frequency, Phlanx helps brands compare their social performance with competitors across Instagram, Facebook, Twitch, YouTube, and Twitter. Its engagement calculator allows users to see how their competitors’ engagement metrics stack up, providing valuable insights into how your target audiences interact with competitor content.

Phlanx also provides a tool to track and analyze brand collaborations and influencer partnerships, giving you the chance to look into how your competitors are leveraging influencers in their campaigns. This feature is particularly beneficial for businesses that rely heavily on influencer marketing as part of their social media strategy.

9. NetBase Quid

NetBase Quid is a consumer and market intelligence platform that provides real-time social analytics and competitor tracking through advanced AI and natural language processing. Businesses can monitor competitors’ social media presence and track public sentiment across multiple channels, including blogs, forums, and news sites.

NetBase Quid goes beyond simply tracking mentions and engagement; it also provides a detailed breakdown of sentiment, showing how competitors are perceived by their audience. With NetBase Quid you can monitor your competitors’ activities and strategies. This is done by analyzing competitor mentions, sentiment, and engagement, companies can benchmark their performance and uncover potential areas for improvement.

NetBase Quid’s reporting capabilities also include visual representations of competitive positioning, helping brands identify market gaps and areas of opportunity. This tool is ideal for brands that want a 360-degree view of their competitors’ social presence combined with deeper audience insights and market trends.

10. Talkwalker

Talkwalker is a leading social media analytics tool that helps businesses with analytics, social listening, and influencer marketing. It allows you to identify business opportunities, analyze what your competitors are doing, and monitor your marketing initiatives.

This tool can help brands identify key trends and discussions around competitor content, revealing valuable data about what’s driving engagement and sentiment. Talkwalker’s customizable dashboards allow users to track competitors’ social performance in real-time, tracking critical metrics like share of voice, audience sentiment, and overall brand health.

Talkwalker’s image recognition technology can track visual mentions of competitor logos or products, offering a deeper understanding of how competitors’ brand assets are being used and perceived across social channels. For brands seeking comprehensive social listening and competitor insights, Talkwalker is a must-have tool.

The Top 5 Free Social Media Competitor Analysis Tools

For businesses on a budget and may not be able to afford the tools mentioned above, here are a few free alternative tools you can consider.

1) Social Searcher:

This is a tool designed to track brand mentions across various popular social media platforms as well as non-social sources like blogs and websites. With this tool, you’ll be able to search for mentions of your own brand or those of your competitors as well as analyze basic sentiment. However, its capabilities are somewhat limited compared to premium tools, making it best suited for small businesses or startups that want basic competitor monitoring without a high price tag.

2) Followerwonk:

A Twitter analytics tool that helps you explore your competitors’ Twitter followers and identify engagement patterns. One of its strongest features is its competitor analysis feature. This tool helps users compare social authority, track follower growth, and even identify the time of day when competitors’ followers are most active. Moreover, the tool offers insights into follower bio keywords and locations, allowing brands to adjust their content and targeting strategies accordingly.

3) Google Alerts:

While not specifically designed for social media, Google Alerts can notify you whenever your competitors are mentioned online, including on social platforms, blogs, forums, and news sites. Users can set up customized alerts based on competitors’ brand names, product names, or industry-related keywords, and receive email notifications whenever new content is published that matches the criteria.

Although Google Alerts doesn’t offer the in-depth metrics found in dedicated social media competitor analysis tools, it’s valuable for keeping track of overall brand visibility, online reputation, and competitor activities.

4) Quick Search (by Talkwalker):

Quick Search is the free version of Talkwalker’s powerful social listening platform. This tool allows users to quickly search for mentions of competitors across social media, blogs, news sites, and forums. Quick Search provides an easy-to-use dashboard for monitoring brand mentions, hashtags, and industry trends in real time, giving users a snapshot of competitors’ online presence.

In addition to tracking mentions, Quick Search allows users to identify trending topics and measure brand sentiment, helping you understand how your competitors are perceived by the public. Its visual representation of data, including word clouds and engagement graphs, offers quick insights into key areas of interest.

5) Sociograph:

This is a free tool designed specifically for analyzing Facebook pages. It provides in-depth insights into competitor posts, including engagement metrics such as likes, shares, and comments. With Sociograph, users can compare their own Facebook performance with that of competitors, identifying which of their content generates the most engagement and in turn using it for their own profiles.

One of Sociograph’s notable features is its ability to generate detailed reports on engagement metrics for competitor pages, offering insights into what kind of content works best. The tool also provides historical data on post-performance, allowing users to analyze content strategies over time.

Why Use Hopper HQ with a Social Media Competitor Analysis Tool?

While competitor analysis tools help you monitor what’s working in your industry, combining that information with a scheduling tool like Hopper HQ amplifies your effectiveness. Here’s why:

1) Strategize and Schedule Ahead: Once you’ve identified what’s working for your competitors, Hopper HQ allows you to plan and schedule similar types of content in advance. You won’t need to scramble to respond to trends in real time because your posts will already be queued up.

2) Maximize Engagement Times: By using insights from competitor tools, you can identify peak engagement times. With Hopper HQ’s advanced scheduling features, you can ensure your posts go live when your audience is most active, increasing visibility.

3) Consistency is Key: One of the best ways to stay competitive is through consistent posting. Hopper HQ enables you to keep a steady stream of content going, ensuring you never miss an opportunity to engage with your audience while tracking your competitors.

Conclusion

Incorporating social media competitor analysis tools into your strategy provides a comprehensive view of the social media landscape, allowing you to benchmark your performance, adapt to market trends, and enhance your content strategy. Combining these tools with a robust scheduling platform like Hopper HQ allows you to streamline your efforts and maintain a consistent, effective presence online.

Ready to take your social media game to the next level? Try Hopper HQ for free today and see how pairing it with a competitor analysis tool can transform your strategy.

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The post The Top 15 Social Media Competitor Analysis Tools (Free & Paid) appeared first on Hopper HQ.

LinkedIn algorithms favor a steady publishing schedule. However, dedicating time to creating content can feel like an uphill battle for many social media managers. This is where LinkedIn tools come in. 

With LinkedIn tools, you can schedule and upload bulking in advance before publishing. 

In this article, we’ll be providing you with a comprehensive list of some of the best LinkedIn tools to consider. After reading, we believe that you will be in a better position to decide which of these tools ticks all the boxes for you and your team.

1) Hopper HQ

Hopper HQ is an all-in-one solution for managing your LinkedIn profile from content planning to scheduling. The solution is equipped with a simplified interface which allows you to use the software without a steep learning curve. 

Hopper HQ is a cost-effective option for social media management. With just $16 per month, you will have access to all the features you need to effectively manage your LinkedIn social media accounts.

Key Features

Scheduling & Bulk Uploading Tool

Using Hopper HQ allows you to schedule content ahead, speeding up your content creation process. 

Unlike other social media management tools, Hopper HQ doesn’t put a cap on the number of LinkedIn posts you can schedule. The solution’s scheduling features could be resourceful for entrepreneurs and small social media marketing teams in maintaining a steady stream of content flow for their audience.   

You can also use Hopper HQ to upload multiple content (including images, videos, and text) in advance. Overall, using the tool significantly reduces the time social media managers spend on content creation.   

In-Depth Analytics

Hopper HQ’s analytics features is second to none. It provides overall analytics of your LinkedIn accounts, helping you understand what’s working and what’s not in your content strategy.

You can also keep track of key metrics of your content performance such as views, likes, engagement, reach, click-through rates, and the best time to post for your specific audience.

With just a few clicks, you can also export the analytics of your LinkedIn account into a report. Hopper HQ supports multiple formats like PNG, PDG, JPG, CSV, and SVG depending on your preference. 

This feature could be handy if you run a social media management agency and provide feedback on account management to your clients from time to time.  

Hashtags Suggestions

Hopper HQ provides relevant hashtags based on your content, helping you maximize your reach to a wider audience and improve your engagement. It also provides detailed information on the top-performing hashtags that drive more traffic to your posts.

Dedicated Customer Support

Hopper HQ has a team of dedicated customer support representatives that’s ready to provide answers to all your questions or inquiries. You can reach customer support via live chat or email. There’s also an FAQ section with resources for self-service.

2) Hootsuite

Hootsuite lets you create, and publish LinkedIn content from one place. It has a drag-and-drop content calendar that streamlines your content planning and scheduling process. 

This platform also offers data-driven suggestions on the best time to post content on your LinkedIn account. This helps you build your brand awareness and increase your engagement on LinkedIn. 

In addition, the Hootsuite analytics tool helps you keep track of your LinkedIn content performance.

Hootsuite allows you to monitor your brand mentions on LinkedIn. You can also use the tool to keep track of trends, conversations, and hashtags of your brand. You can also repurpose your top-performing posts which reduces the time spent on content creation. Hootsuite’s base subscription plan starts from $99 per month which can be a little bit pricey for companies with a lean budget.

3) Buffer

Buffer is a social media management platform that lets you manage different aspects of your LinkedIn profile. 

The platform helps you streamline your content creation process. You can schedule up to 350 LinkedIn posts per month. It also provides data-driven information on when and the kind of content to post on your LinkedIn profile. 

It has an image generation tool called Pablo which gives you access to over 600,000 images streamlining your content creation process. 

Buffer lets you keep track of key metrics (like clicks, likes, and followers). This helps you figure out what works in your social media strategy. 

Buffer charges are based on the social media accounts connected ($6 per channel).

4) SocialBee

SocialBee is a user-friendly social media management solution for creating, scheduling, and publishing content on your LinkedIn profile. You can also use SocialBee to schedule your first comment.

This solution is powered by an AI (known as DALL-E3) which lets you generate engaging content and visually appealing content. SocialBee also has features that allow you to design and import your visuals into a centralized location. 

This platform also helps managers keep track of their brand mentions and comments. SocialBee suggests relevant hashtags which increases the potential of you reaching the right audience. 

SocialBee has an analytics tool that keeps track of your mentions and interactions (likes, comments, and shares) with your LinkedIn content. You can also export your analytic reports in PDF format. 

SocialBee pricing plan starts from $24 per month which is cheaper than Buffer but still more expensive compared to Hopper HQ’s pricing.

5) Sprout Social 

Sprout Social is a comprehensive social media management for publishing content and engaging with followers on your LinkedIn profile. The tool has an inbuilt content calendar that allows you to plan and visualize your content strategy.

You can also compare competitors’ performance against your brand’s performance to unlock untapped opportunities in your industry. 

Sprout Social has analytics tools that let you keep tabs on content and page performance. It also provides audience engagement insights (such as likes, engagements, click-through rates, shares, and comments). 

Sprout Social also analyzes the likely ROI of sponsored content which helps you determine whether you are getting the results of your social spending or not. Sprout Social pricing plan starts from $249 per month which is ideal for large enterprises. 

6) SocialPilot 

SocialPilot is a cloud-based social media management platform for managing multiple LinkedIn accounts. It is packed with features that streamline content scheduling and publishing on your LinkedIn profile. SocialPilot lets you schedule up to 500 posts, which allows you to stay consistent and increase your brand visibility on LinkedIn. 

SocialPilot also provides insights about your audience, LinkedIn account, and other metrics like follower count, reach, and impression. Using the platform helps you understand your follower’s demographic and to ensure you’re creating content that your audience wants.

SocialPilot’s pricing plan starts from $25 per month which makes it ideal for small and mid-sized businesses.

7) Later

Later is a social media management solution for scheduling and auto-publishing content on your LinkedIn profile. It’s equipped with the right features needed to create content and grow your LinkedIn profile. 

You can easily plan, create, and schedule content using Later’s content management platform. The solution also has a drag-and-drop calendar that helps social media managers upload content from the media library. On Later, you can schedule all kinds of content (like images, videos, and text). 

Later has a mobile app that makes it easier to manage your LinkedIn post anywhere from a mobile device. Later’s starter plan goes for $16.67 per month. 

8) Quintly

Quintly offers a robust analytics tool that lets you optimize your LinkedIn marketing activities. It helps social media managers pull data from their LinkedIn profiles. For an effective content strategy, you can also use the analytics tool to monitor engagement, followers’ growth, and comments. 

On top of that, Quintly helps narrow down your profile performance based on days, months, and even years. You can export your reports in different formats (PDF, PNG, XSLX, CSV, and PPTX).

The tool allows you to share analytic reports with your team members or clients by simply sharing the link. It only has a paid plan which costs $345 monthly which makes Quintly ideal for a large social media management team with an ample budget.

9) Meet Edgar 

Meet Edgar is a social media management tool that lets you publish content the right way or schedule in advance on your LinkedIn profile. It also allows you to generate social media content. Its built-in library makes it easy to draft new ideas and access published content. 

You can use Meet Edgar to schedule multiple posts allowing you to stay consistent with your followers. There’s no limit to the number of LinkedIn content you can schedule using the tool.

Furthermore, Meet Edgar has an intuitive interface that is easy to navigate reducing the time spent on figuring out the social media management tool.  This social media management tool provides data-driven suggestions on the best time to publish content. This helps increase your level of engagement on the social platform. Meet Edgar’s pricing plan starts from $24.91 per month.

10) Zopto 

Zopto is a LinkedIn management solution designed for social selling. It’s a great tool for lead-generation campaigns. Its automated content scheduling feature lets you maintain a consistent flow of social content. 

Zopto also provides real-time analytics reports that let you evaluate the performance of your LinkedIn outreach. It also helps increase your success rate by targeting people outside your network. Zopto’s pricing plan starts from $157 per month for 1 user account. 

11) Khoros

Khoros is a multifunctional social media management tool that lets you publish content and engage audiences on your LinkedIn profile. You can also plan your content ahead using its content calendar features. Khoros has analytics tools for monitoring marketing campaigns, online reach, and ads. 

What’s Your Go-to LinkedIn Management Tool?

Choosing the right LinkedIn management tool depends on your preference. If you prioritize simplified and user-friendly LinkedIn tools, Hopper HQ is the perfect choice for you because of its clean and intuitive interface.

Hopper HQ is also cost cost-effective compared to other LinkedIn management tools. On top of that, it doesn’t have multiple pricing tiers. With just $16, you have access to all the features you need to effectively manage your LinkedIn Profiles. 

Hopper HQ wins when it comes to scheduling. It lets you schedule unlimited content on your LinkedIn profile. Hopper HQ is also packed with features that streamline the content creation process. 

Feel free to give Hopper HQ a try before exploring other options.

The post 11 Best LinkedIn Management Tools for Social Media Managers appeared first on Hopper HQ.

In this article, we’ll look at the 7 best mobile apps for social media marketing.

Whether you’re a small business owner or a social media manager for a large enterprise, a mobile app can help you take your social media marketing to the next level.

Who Benefits From a Social Media Marketing App

Social media marketing apps can benefit businesses of all sizes and industries. Whether you’re a small business owner, a social media manager for a large enterprise, or a non-profit organization, a mobile app can help you take your social media marketing to the next level.

1) Small businesses: Social media marketing apps can help small businesses reach a wider audience, compete with larger businesses, and build customer relationships.

2) Large enterprises: Social media marketing apps can help large enterprises manage their marketing efforts more effectively, track their results, and personally engage with their customers.

3) Influencers and content creators: If you’re an influencer, these can help you schedule posts, engage with your audience, and track your performance metrics, giving you more time for what you do best – creating awesome content.

7 Best Apps for Social Media Marketing 

1) Hopper HQ 

Hopper HQ is a social media scheduling app that’s now available on mobile as well. It helps businesses of all sizes plan, schedule, and publish content across multiple platforms, including Instagram, Facebook, Twitter, LinkedIn, Pinterest, and TikTok.

It offers a variety of features that include–

Visual planning: Hopper HQ’s visual planner lets you see all your scheduled posts in a calendar view to plan and visualize your content strategy easily.

Bulk scheduling: It lets you schedule posts in bulk, saving time and avoiding having to log into each platform individually.

Analytics: Hopper HQ provides detailed analytics on your posts to see what’s working and what’s not.

Collaboration: It allows you to collaborate with team members on your social media marketing efforts.

It’s inarguably the best social media app for marketing, you can download it for iOS and Android.

2) IFTTT

IFTTT (If This Then That) stands out as a social media marketing tool, particularly for its ability to automate tasks across various online platforms and apps. This digital automation app helps save time and increase efficiency by automating routine and complex tasks.

The core functionality of IFTTT lies in its ability to create “applets” — simple conditional statements that trigger specific actions when certain criteria are met. For instance, a marketer can set up an applet to automatically share new blog posts on their company’s Facebook page or tweet them on Twitter. This kind of automation ensures consistent online presence and content sharing without the need for manual intervention every time.

3) Canva

Canva is a user-friendly app that empowers individuals and businesses to craft stunning visuals without needing extensive design skills. With a vast library of templates for social media, presentations, marketing materials, and more, Canva simplifies the design process. It offers drag-and-drop functionality, a diverse selection of fonts, images, and icons, and even allows for collaborative work. 

Canva’s free version is robust, while the premium Canva Pro opens up advanced features and access to an even more extensive collection of design elements. It’s a go-to tool for anyone looking to step up the visual side of their social media marketing game.

4) Ripl

Ripl is a social media marketing app that helps businesses create and share professional-looking videos and images for social media. It offers a variety of templates and features that make it easy to create engaging content, even if you have no design or video editing experience.

Whether you want to announce a product launch, share customer testimonials, or promote special offers, Ripl equips you to captivate your audience and boost your social media marketing efforts with flair.

5) Notion

Notion emerges as a remarkably versatile app for content curators and marketers. Its utility in organizing and sharing content makes it a go-to choice for professionals seeking to streamline their social media strategies.

Notion offers a seamless, user-friendly interface that allows for the creation of customizable content calendars, project trackers, and databases. This feature is particularly beneficial for marketers who need to manage various aspects of content curation, from brainstorming and scheduling to publishing and analyzing feedback.

6) Meta Business Suite

The Meta Business Suite app is a game-changer for marketers, especially those focusing on Facebook and Instagram. This app streamlines the management of social media profiles, advertising, and analytics, all from a mobile device, making it an invaluable tool for professionals on the go.

Meta Business Suite’s primary strength lies in its comprehensive control over Facebook and Instagram accounts. Users can create, schedule, and publish posts directly from the app, a feature that significantly enhances productivity and timeliness.

7) Shutterstock

Shutterstock’s mobile app stands out as an indispensable resource for social media marketers seeking high-quality visual content. In the visually-driven landscape of social media, compelling images, and videos are crucial for engaging audiences, and Shutterstock provides an expansive library of media to meet this need.

The app offers access to millions of royalty-free images, videos, and music tracks, catering to virtually any theme or campaign. This vast selection is particularly beneficial for marketers who require diverse and unique visual content to stand out on crowded social media platforms. With Shutterstock, finding the perfect image or video clip for a post or ad becomes a simpler and more efficient process.

How to Choose The Right App for You

With so many different social media marketing apps on the market, it can be tough to find the best mobile app for marketing. Here are a few things to consider when choosing a social media marketing app:

1. Your budget: Social media marketing apps can range in price from free to hundreds of dollars per month. It’s important to choose an app that fits your budget and needs.
   
2. The features you need: Different social network marketing apps provide different features. Make a list of the features crucial to you, such as the ability to schedule posts, track analytics, and engage with followers.
   
3. The platforms you use: If you’re only active on a few social media platforms, choose an app that focuses on those platforms. However, if you’re active on various platforms, choose an app that can manage all of them.
   
4. Your team size: If a team is working on your social media marketing, you must choose an app that supports collaboration.
   
5. Ease of use: It’s important to choose a social media marketing app that is easy to use. You don’t want to spend hours figuring out how to use the app.
   
6. Trial and Error: Sometimes, the best way to find the perfect app is by trying a few out. Many apps offer free trials, so take advantage of them to see which one feels like the best fit for your needs.

You Should Try Multiple Tools

In the fast-paced realm of social media marketing, the right tools can make or break your game. We’ve explored a handful of these tools today, each offering unique strengths to simplify your journey in conquering the world of social media.

And remember – define your goals, understand your budget, and pick the tool that aligns with your unique needs.

As you embark on your social media marketing adventure, consider the user-friendly and feature-rich Hopper HQ. With its post-scheduling, analytics, and collaborative tools, this app can be your digital compass on this exciting journey. Try it and see how it can elevate your social media presence.

Start your social media marketing journey with Hopper HQ today!

The post The 7 Best Mobile Apps For Social Media Marketing appeared first on Hopper HQ.

Introduction to FASTIGNS Central Orlando

FASTSIGNS, renowned for its tailor-made signage solutions and high-performance visuals catering to businesses of all sizes, stands out in a network of approximately 800 global franchise locations. Among all the USA branches, FASTSIGNS Central Orlando shines brightly in the top 20, currently occupying the 19th position.

Impressive as it is, this achievement is made even more remarkable by the fact that FASTSIGNS Central Orlando operates with a relatively small team, comprising just 18 individuals, of which only two are dedicated to marketing.

Situated in the heart of downtown Orlando, on one of the city’s most bustling streets, this branch enjoys a prime location. Serving a diverse clientele that ranges from local small businesses to esteemed partners like Pepsi and Amazon, FASTSIGNS Central Orlando covers the full spectrum of signage needs, from small-scale keychains to towering 40 to 100-foot banners.

Hopper HQ: The Better Alternative

Manage your social media, plan & schedule posts, add hashtags, and track results from one place with Hopper HQ!

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The challenges they faced

FASTSIGNS Central Orlando has faced a series of formidable challenges in their journey to social media success. They started from scratch, having to recover from the impact of random, unsubstantial social media posts and gradually build their online presence. So, their focus turned to how they can master brand consistency across multiple platforms in social media.

The challenge of time management with a modest team of just two professionals when managing their local presence and effectively ‘competing’ with other branches becomes all the more demanding. In the realm of B2B, where social media engagement can be particularly challenging, FASTSIGNS Central Orlando faced hurdles in establishing a strong online presence for community building and engagement.

Kay one of the marketing responsibles states “We’ve grown substantially from there so that’s definitely been a very big challenge going from the ground and slowly moving upwards, especially with just the two of us. 

Their focus was based on their desire to maintain not only quantity and consistency but also the highest quality of posts, ensuring every member of their community received tailored content.

FASTSIGNS Central Orlando recognized the need for a strategy that would streamline their social media efforts, empower their small team to better manage their local presence, and enhance their engagement within the B2B community.

What solutions were found

In conquering their social media challenges through strategic scheduling, content diversity, and data-driven insights, FASTSIGNS emerged as a shining example of how innovation in the digital landscape can elevate a business’s presence, engagement, and ultimately, its success.

But they didn’t stop there. FASTSIGNS leveraged Hopper HQ’s analytic capabilities to gain profound insights into their audience’s preferences and behaviours on each social platform. This approach revealed that their messaging and posting structure needed to adapt and evolve depending on the platform they were engaging with. As one team member aptly put it, “I think also looking at the age range of who is on what platform that is a humongous thing because what I can market to millennials is not going to fly for the upcoming Gen Z.”

Armed with this data-driven knowledge, they fine-tuned their content strategy, ensuring that each post resonated with their target audience. They discovered the best times to publish content, the types of posts that garnered the most attention, and the messaging that truly connected with their followers.

One of their biggest aids, though, came in the form of Hopper HQ’s content scheduling feature, allowing them to plan and execute their posts at least two weeks in advance. Jacqui a marketing team member mentions “Being able to schedule the content out at least two weeks is the biggest stress reliever that we could have.” This approach not only alleviated their scheduling woes but also ensured that their content was well-organized and timely, despite the constraints of their small team.

Strategy:

• Consistency: Two posts a day and one on the weekends. Reels and TikToks published 3 times a week. At least one story a day.
• “Why FASTSIGNS Wednesday”: Highlighting their employees, what they enjoy, and the skills they bring to the team.  
• Content Curation: Unique content is created to resonate with the audience of each social media platform. 
• Organisation: Divide the social media platforms between the two marketing responsibilities and use Hopper HQ for scheduling and analytics. 

Results:

In implementing innovative social media strategies, Fast Signs Orlando witnessed significant improvements in their online presence and engagement metrics. These outcomes underscore the effectiveness of their approach in addressing the challenges of maintaining brand consistency across multiple platforms with a small marketing team.

Closing Remarks:

FASTSIGNS Central Orlando’s remarkable journey showcases the potential for social media success, even with a modest marketing team. Their commitment to innovation and strategic adaptation, supported by Hopper HQ, has resulted in significant achievements.

Through data-driven insights, they tailored their content to resonate with their audience, achieving a 200% increase in Instagram likes, a remarkable 1000% increase in Reel engagement, a 4.9 Facebook rating, and an 18% engagement rate on TikTok.

FASTSIGNS Central Orlando’s key strategies include consistent posting, platform-specific content curation, and efficient team organization. Their story serves as an inspiring example for other FASTSIGNS branches and businesses seeking to enhance their social media presence.

By following similar strategies and leveraging tools like Hopper HQ, organizations can improve their online engagement and excel in the digital landscape. FASTSIGNS Central Orlando’s experience is a testament to what’s possible with dedication, strategic thinking, and the right resources. As they continue to thrive, their journey can inspire countless others on the path to social media success.

To experience the same success as FASTSIGNS Central Orlando, try out the Hopper HQs’ 14-day free trial!

The post How to Master Brand Consistency Across Multiple Platforms: Strategies for Small Teams appeared first on Hopper HQ.

However, the emergence of social media scheduling for restaurants has introduced a transformative solution, reshaping how they manage their online image and overcome challenges.

The Realities of the Restaurant Industry

Much like other fast-paced environments, the restaurant industry thrives on timeliness and trends. Restaurateurs are constantly orchestrating a symphony of flavours, ingredients, and dining experiences. In this bustling realm, setting aside time for crafting captivating social media content can easily take a backseat. Moreover, as the culinary world places immense emphasis on presentation, high-quality visuals are pivotal to showcasing dishes effectively.

In the midst of this whirlwind of culinary creativity, finding the bandwidth to curate and maintain an enticing social media presence can become a conundrum. Restaurant owners are often caught between the allure of the kitchen and the call of the online audience. While perfecting recipes, managing staff, and ensuring top-notch service, dedicating time to curate and post engaging content can become a tightrope walk.

The Pain Points of Inconsistent Social Media Presence

Inconsistent social media engagement within the restaurant industry yields its own set of challenges. From missed opportunities to engage with potential diners to weakened brand identity, the consequences are palpable. A sporadic online presence not only hampers recognition but also leaves followers unsatiated, leading to diminished engagement and fewer reservations.

1)Highly Competitive Plate:

Restaurants operate within a fiercely competitive space. Inconsistent posting can lead to missed opportunities to engage with potential patrons and showcase mouthwatering offerings. Such inconsistency can result in reduced visibility, leaving restaurants lagging behind competitors who consistently tantalize their audience with their culinary delights.

2) Nurturing Brand Identity:

Restaurant businesses heavily hinge on cultivating a distinct brand identity. Haphazard social media efforts can dilute brand recognition and undermine the distinctiveness of a restaurant’s image. Conversely, a consistent social media strategy reinforces brand personality, allowing potential patrons to recognize and savour a restaurant’s offerings.

3) Growing Engagement:

Beyond brand identity, maintaining regular online engagement is the secret ingredient to fostering audience interaction. An inconsistent posting rhythm can lead to waning engagement rates, leaving followers with an unsatisfied palate for content. In an era where patrons crave instant gratification and interactive experiences, failing to maintain a steady online presence can leave restaurants struggling to satiate their audience’s appetite for connection.

Unleashing the Benefits of Social Media Scheduling

In the dynamic realm of restaurants and food service, maintaining a captivating online presence can be as challenging as crafting an Instagram-worthy dish. Enter social media scheduling, a game-changing strategy that empowers restaurants to thrive amidst the complexities of the industry. This contemporary approach offers a spectrum of advantages that enable restaurateurs to navigate the demands of consistency and engagement with finesse.

Ensuring Mouthwatering Consistency: Just as patrons expect consistent dishes from their favourite eateries, a steady flow of online content is key. Social media scheduling allows restaurants to plan and arrange posts in advance, ensuring an uninterrupted digital presence even during busy hours in the kitchen or bustling service times.

Savvy Time Management: Restaurant operations demand dedicated attention. Social media scheduling frees up precious time by automating content posting, letting restaurateurs focus on culinary excellence, customer satisfaction, and trend-spotting in the food scene.

Visual Temptation: A sumptuous plate presentation is the first step to tantalizing taste buds. Scheduling tools often feature visual planners, enabling restaurants to visualize their content arrangement across platforms. This ensures a visually appealing feed that resonates with hungry online audiences.

Savouring Maximum Reach: Just as timing is crucial in preparing dishes, the timing of social media posts influences their reach. Scheduling tools empower restaurants to post at optimal times, ensuring their culinary creations appear on the screens of potential diners when they’re most engaged.

Repurposing your content: Creating fresh content for every platform can be time-consuming. Social media scheduling tools allow restaurateurs to repurpose content across platforms, extending its impact and ensuring a consistent brand message resonates with followers.

Detailed Insights: Just as chefs refine their recipes, restaurants refine their social media strategy using insights. Scheduling tools often provide analytics that reveals post engagement, audience demographics, and more. This data-driven approach helps tailor content for better results.

Elevating the Social Media Experience with Hopper HQ

Introducing Hopper HQ, a premier social media scheduling tool tailored for restaurants. This culinary ally offers features like bulk uploading, visual planning, analytics, and collaboration. Hopper HQ understands the unique needs of the food service industry, making it a must-have for restaurateurs on their journey to maintain a consistent and engaging online presence. Just as a well-crafted menu delights patrons, Hopper HQ elevates the digital palate of restaurants, ensuring that every online dish is served with perfection.

In the competitive world of dining, a consistent and engaging social media presence is the secret recipe that sets restaurants apart. Social media scheduling tools offer a lifeline to address the time constraints, inconsistency, and engagement hurdles that restaurateurs often encounter. By embracing these tools, dining establishments can experience the benefits, focus on their culinary craftsmanship, and ultimately elevate their success on both the digital and dining fronts.

Try out our 14-day free trial and start streamlining your social media efforts so that you can focus on your core tasks and ultimately elevate your success!

The post Social Media Scheduling for Restaurants: A Recipe for Growth appeared first on Hopper HQ.

But what exactly is social selling, and why should you care? Is it another buzzword that’ll quickly fade, or should it hold a coveted spot in your marketing and sales playbook? 

But before you go all-in, it’s important to make sure that social selling is the right fit for your business. So in this comprehensive guide, we’ll take a closer look at what social selling is, why it matters, and how to get started with a social selling strategy that works for you.

Let’s dive in.

What is social selling?

True or false: is social selling synonymous with social media marketing?

Drum roll, please…the answer is false.

Social media marketing is vastly different from social selling. And spoiler alert, it’s also different from social media advertising. So what’s left on these social platforms?

In a nutshell, social selling uses social media platforms to build relationships with potential customers, share valuable content, and ultimately drive sales.

It’s a powerful tool for businesses of all sizes and industries, allowing you to reach a wider audience, build trust and credibility with potential customers, and stay top-of-mind when they’re ready to purchase.

The biggest difference between social and traditional selling methods revolves around building relationships and providing value, rather than coming off as “salsey” or spammy like a used car salesman. 

For example, supplement company Athletic Greens uses basic social selling principles in this Instagram post.

They clearly outline how the six main ingredients solve a problem for people struggling with mental health. Focusing on the benefits and advantages of these ingredients in their greens powder helps the brand attract its desired audience and foster sales naturally.

Let’s break it down even further. Social selling differs from traditional selling methods in several ways:

Online vs offline:

It primarily takes place on digital platforms such as social media and networking sites, whereas traditional selling methods rely on face-to-face interactions and other offline methods like phone calls, emails, or business cards to keep the relationship alive. 

Sales approach:

Helps focus on building relationships with potential customers over time by providing valuable information, sharing industry insights, and engaging in conversations. On the other hand, traditional selling methods tend to focus more on direct selling tactics and pushing products or services.

Audience reach:

Provides a wider reach and targets specific audiences by leveraging the power of social media and online platforms. Whereas traditional methods rely more on personal networks and people you contact with.

Flexibility:

You can do it remotely, from any location, and at any time. Whereas traditional selling methods typically require in-person interactions and more rigid schedules.

Adaptability:

Social selling allows instant feedback and customer communication, allowing marketing and sales teams to adapt and improve their approach in real-time, whereas traditional methods can be less responsive to customer needs and feedback.

Automation:

It often utilises automation tools such as social media management, CRM, and lead generation software, which can help to streamline the process and reach more prospects, whereas traditional methods are generally more manual.

What is the Social Selling Index?

The Social Selling Index (SSI) is a metric developed by LinkedIn that measures your effectiveness at using social media to engage with your professional network, share valuable content, and ultimately drive sales.

The SSI score is calculated based on four factors:

1. Establishing a professional brand, such as having a complete profile and regularly publishing content relevant to your industry.
2. Finding the right people and growing your network.
3. Engaging with your audience by liking, commenting, and sharing content relevant to your industry.
4. Building and fostering relationships with decision-makers.

LinkedIn assigns each factor a score and provides an overall SSI score ranging from 0 to 100.

The higher your SSI score, the more effective you are at using social selling techniques on LinkedIn.

5 benefits of social selling for your business

Are you ready to unlock the full potential of your social media presence and take your sales to new heights? 

Here are the top five reasons you should consider adding social selling to your marketing arsenal:

1. Increased reach and visibility

Social media dominates the internet with billions of monthly active users. So why not capture a slice of that pie? 

You can connect with potential customers and industry influencers globally at your fingertips by utilising platforms like LinkedIn, YouTube, Facebook, and Instagram, with a combined reach of over 7 billion. 

Try picturing that many people in one place together. It’s nearly impossible to imagine. That’s why social media is so powerful.  

And with 26.3% of internet users turning to social media to find products to purchase, you certainly don’t want to miss out on this opportunity to get your brand in front of the right people at the right time (on a massive scale and with minimal effort). It’s a no-brainer. 

2. Improved customer relationships

According to Inc. Magazine, 96% of consumers don’t trust ads.

Like in all relationships, you want to start off on the right foot. And if you are resorting to ads as your main sales strategy, your relationship could get off to a rocky start. 

Consumers are looking for a face behind the brand. It’s no longer acceptable to bombard consumers with spammy ads. Today, consumers crave human interaction and being treated like a person rather than a number in a spreadsheet.

Social selling allows you to tap into the power of social media to connect with potential customers where they already naturally spend their time. Social listening tools help your sales and marketing teams identify the warm leads who actively talk about your brand or industry.

These conversations open the door for you to share relevant, helpful information at the right place and time. Soon your social pages will become the go-to spot when consumers search for information about a product or service. 

3. Greater credibility and trust

When you share genuine content that helps address customer pain points or answers common questions, it’s better perceived than a cold call or cold outreach email.

For instance, we all hate walking past mall kiosks where they try to jam a free skincare sample in your face. It’s not a pleasant interaction, to say the least. And honestly, it makes you less inclined to try the product. 

On the other hand, social selling often isn’t perceived by the consumer as selling. It’s just another conversation on their favourite social media platforms. And at the end of the day, authentic conversations build trust. And trust leads to paying customers.

4. Enhanced targeting and personalisation

Social media has many superpowers. But one area where it shines is the ability to reach your target audience with ease.

Why? Well, certain social media platforms are more popular with different demographics. 

For instance, LinkedIn is a treasure trove for B2B business owners. And TikTok is worth its weight in gold for Gen Z.

Social selling helps you narrow in on the platforms your audience uses, and detailed analytics can also help you identify optimal times to post and engage with your audience. 

Gone are the days of generic, faceless ads. And say hello to personalised comments and interactions with people who care what you have to say. 

5. Increased sales and revenue

According to LinkedIn, brands participating in social selling are 78% more likely to outsell their peers who don’t use social media.

If you still aren’t convinced, further data shows that 51% of businesses participating in social selling are more likely to reach their sales quotas.

Participating in social selling is a surefire way to boost your company’s bottom line.

The best networks for social selling

All the signs point to the increased benefits of social selling. So what’s the best social media platform for optimal results? 

Well, the answer is…it depends. The best networks for social selling depend on the industry and target audience, but here are some popular options. 

Instagram:

Instagram is a popular platform for B2C companies. It’s a visual-heavy platform great for using design templates to create compelling visuals to stand out from the crowd in the food, fashion, and travel industry. 

TikTok:

TikTok has emerged as a new platform for social selling. It’s ideal for companies that want to create short, engaging videos to align with the wants and needs of the younger generations. 

LinkedIn:

The professional networking site is a great choice for B2B companies, as it allows you to connect with other professionals and decision-makers in your industry.

Twitter:

Twitter can be a great way to engage with potential customers and stay up-to-date on industry news and trends.

Facebook:

With almost 3 billion monthly active users, Facebook is the perfect platform for reaching a large audience. It’s also a good choice for B2C companies, as it can help you connect with customers on a more personal level.

Pinterest:

Pinterest can be a great platform for social selling, especially for businesses with a strong visual aspect, such as fashion, home decor, and travel. It ties Twitter with around 400 million monthly active users.

Ultimately, it’s important to choose the platforms your target audience is most active on and where you can reach them most effectively. 

But it’s also wise to have a presence on multiple platforms to maximise your reach.

How to succeed at social selling

Like other sales and marketing strategies, solidifying a game plan is the key to success.

Follow these simple tips to boost the effectiveness of your next social selling campaign.

Identify and engage with the right prospects

Sometimes social media efforts can feel like you are throwing spaghetti at the wall and hoping something sticks.

So before you dive headfirst into your social selling strategy, it’s critical to identify the people worthy of your interactions. 

Thankfully, social listening tools allow you to monitor conversations about your brand online and identify potential leads already talking about your products or services. And voila, you have a direct insight into their demographics.

Sounds too good to be true, huh? Well, it’s a simple, foolproof method for building your ideal customer profile. 

Build relationships through valuable content and interactions

The key to succeeding at social selling is building relationships with potential customers. And one of the best ways to do that’s by sharing expert knowledge that your audience finds helpful. 

For instance, you can provide value by answering questions about the latest trends in your niche. There’s no better way to develop yourself into a go-to resource than when people have questions about whatever product or service interests them most.

Take Zillow, for example. They conducted a poll about the top housing resolutions for 2023 and turned it into a helpful guide for customers on how to land their dream homes. 

The guide focuses more on the audience than on pitching their tools. It provides valuable insight into the housing market and outlines tips for navigating a challenging market.

Plus, the content shows that Zillow cared about their followers because they collected customer data and published it back to their feed to spread the knowledge (rather than using it for retargeting or other paid advertisements). 

Use social media analytics to track and optimise your efforts

Your social media analytics will quickly become your best friend in understanding the success of your social selling strategies.

Why? Well, the numbers don’t lie. It’s a quick way to confirm if your directed efforts are paying off, what’s working and what’s falling by the wayside. With Hopper HQ, you can see what content format performs best, including views, likes, comments, and saves (all in one simple view). 

For instance, imagine you gained 1,000 followers in one day after you posted an Instagram poll about 2023 beauty trends. That’s a strong indicator that your audience enjoys an interactive post (and you should keep up with that content format).

On the flip side, if your follower count stays stagnant after posting simple graphics with links to blog posts, you know that’s probably not resonating well with your audience, and you should move on to the next content strategy. 

Leverage tools to streamline your social selling process

As the saying goes: work smarter, not harder. 

Social media automation tools make social selling a breeze by taking care of tedious tasks like social listening and sticking to a consistent content publishing schedule (even in the wee hours of the morning).

Not only does it save you time, but these tools help identify the best leads with in-depth analytics. You can automatically schedule posts to keep your brand front and centre with the most promising opportunities.

A workflow software will help you to spend less time and effort on tedious tasks frees up more time to solidify those customer relationships and close more deals. It’s a win-win. 

Tips and best practices for social selling

Are you ready to take your social selling game to new heights? 

Here are a few simple tips and tricks for the best results. 

Use social listening to stay up-to-date on industry trends and customer needs

One of the key aspects of social selling is staying up-to-date on the latest industry trends and understanding the needs of your target customers. 

As we’ve mentioned, adding social listening tools to your tech stack can help you track mentions of your brand, competitors, and industry keywords across social media platforms. 

For instance, ChatGPT has taken over LinkedIn and Twitter feeds by storm. It’s seemingly the only thing marketers have discussed over the last few months.

And HubSpot took notice. They jumped on the bandwagon to create playful social posts around this topic that their target audience finds interesting.  

And the result was incredible. It stirred up a lot of comments and shares during a usually quiet period on the platform for B2B businesses. 

Keeping your eyes and ears open pays off tenfold. 

Engage with prospects and customers in a personalised and authentic way

Remember the golden rule that you learned in kindergarten? Treat others the way you want to be treated. Well, this holds true for social selling as well.

Nobody is interested in generic sales messaging that sounds robotic and forced. Ideally, you want to feel like a brand genuinely cares about its online presence and providing the best product (instead of focusing on maximising margins). 

So make this a priority. Use an authentic tone by writing personalized messages, engaging in direct interactions, and building a community around your brand. 

This simple approach can build trust with your prospects and customers and increase the chances of turning one-time purchases into repeat customers.

Follow the lead of MegaFit Meals for some inspiration. A user commented about their preferences for a vegetarian enchilada meal.

The brand responded by acknowledging the feedback (showing that they care about their customer’s preferences) and said they’d share the feedback with the appropriate team. 

Again, this shows that the brand is paying attention and wants to hear from the consumer to continually improve the product. The brand added vegetarian enchiladas to its menu a few weeks later. 

Offer value and solve problems through your social selling efforts

Another component of successful social selling is offering value and solving problems for your target customers. This means providing helpful information, answering questions, and offering solutions to the problems your prospects and customers are facing. 

By doing this, you can position yourself as a valuable resource and trusted advisor, increasing the chances of building loyal customers around your brand. 

Unfortunately, Twitter has become a platform where frustrated customers voice their feelings about recent interactions with a brand. Airlines typically take the brunt of the criticism on Twitter. 

However, United Airlines took this opportunity to widely address a major delay due to circumstances out of their control and shared a travel waiver for impacted customers.

Any customer with specific questions or concerns can also directly message United Airlines for further assistance. Instead of using Twitter to sell more flight tickets, United Airlines uses the platform to understand current issues and offer real-time solutions. 

Continuously track and analyse your results to optimise your strategy

There’s nothing more frustrating (and hurtful to your bottom line) than throwing time and money at a sales strategy that delivers lacklustre results. Ideally, you want to avoid this scenario at all costs.

Numerous social media automation tools are available on the market to continuously track and analyse your results and optimise your social selling strategy. If a strategy works well today, it doesn’t mean it’ll work ten weeks from now (and vice versa).

By regularly analysing your results, you can make informed decisions about where to focus your efforts and how to improve your social selling strategy to drive more sales for your business.

Spend your resources on things that drive results. If you notice things aren’t working well, it’s time to switch gears to a new approach. 

3 examples of brands doing social selling right

Olipop

The first factor in the Social Selling Index (SSI) is establishing yourself as a professional brand, starting with a complete social media profile.

Olipop, a healthy soda brand, hits the nail on the head with this one thanks to its professional and well-organized Instagram page.

They effectively use the Instagram platform to showcase their product and mission through visually appealing photos and videos. Their Instagram profile also features highlighted stories that provide an in-depth look into the brand, its values, its investors, and positive affirmations from dieticians. 

The bio is concise yet informative. Iteffectively communicates the brand’s unique selling points, building trust with consumers looking for a healthy alternative to soda. 

Zillow

LinkedIn is an underrated platform for social selling. But one brand that uses it to its full potential is Zillow. 

Zillow educates and informs people about the real estate industry by sharing content about current market trends, positioning itself as a valuable, go-to resource for everything real estate.  

They also use their page to share their monthly newsletters and answer frequently asked questions. They’re great at positioning their content so it appears in the right place at the right time.

So, for example, when someone is looking to purchase a home in Nashville later this year, they’ll turn to Zillow for advice. Gaining insights on the current state of the market and then leveraging the platform for their search process. Everything is available at their fingertips. No fuss, no muss. 

Marriott

Marriott does a stellar job with the third pillar of the Social Selling Index. Which revolves around active engagement with your audience. 

They demonstrate their commitment to customer service by replying to comments on their Instagram posts. They make a commitment to provide helpful information and travel tips through their content, and address any concerns or questions customers may have. 

Marriott focuses on building trust and establishing a personal connection with its audience. This boosts the possibility for them to book a stay at one of its many properties.

This approach also shows that Marriott actively listens to its customers. Making it more likely for customers to return and recommend the brand to their family and friends on their next adventure. 

Wrapping up

People hate ads. It’s time to say goodbye to spammy ads for good. And that’s where social selling takes centre stage. 

Social selling is a game-changer for businesses looking to grow and engage with potential customers. 

From identifying leads through social listening to building trust and credibility, social selling is a must-have strategy in today’s market. The benefits are clear, from qualified lead generation to building brand awareness and customer loyalty through personalised and authentic methodologies. 

Don’t miss out on this opportunity. Take the leap and start investing in social selling for your business today. You won’t regret it.

The post Social Selling: Why you should totally invest in it appeared first on Hopper HQ.

To keep up with the demands of effective social media marketing, you need an Instagram scheduler to simplify and automate team collaboration as well as social media marketing processes. Teams are spoiled for choice as the internet is flooded with a variety of scheduling options to choose from and pay for.

You deserve a glitch-free experience while doing social media marketing. Finding an optimal Instagram scheduling tool will help you save time, collaborate better, and effectively meet your business goals. 

The 15 Best Instagram Scheduler Apps to Use in 2024

If you’re trying to choose the best apps for Instagram posts, here’s a list of the 15 best Instagram scheduling tools to help you stay on top of your social media marketing game.

1) Hopper HQ

Price: $16/month (annual billing)

Hopper HQ is an excellent Instagram scheduler comprising a user-friendly interface and easy-to-use elements. With Hopper HQ you can plan, edit and schedule you Instagram posts, stories and reels.

Some of these amazing features include

• Content planning and visualization
• Automatic posting management
• Advanced visibility via branded agencies
• Easy reel creation, bulk upload, scheduling, and preset sharing
• Hashtag generation for optimal media coverage (offers 1000s of relevant suggestions in seconds)
• Effortless story creation for the Instagram platform
• Insightful analytics to monitor media growth
• Premium content creation for viewer engagement
• Seamless scheduling set-up for time management
• Mobile platforms on Andriod and iOS devices
• Multiple account management
• Image cropping & editing
• Team and client collaboration

If you are looking for customer-centered Instagram scheduling apps with a team that cares about your success, try out Hopper HQ. It is the number 1 Instagram scheduling tool that helps entrepreneurs and social media managers like you produce quality content, coordinate its management and improve follower engagement from desktop and mobile phones. It supports social media platforms such as Facebook, LinkedIn, TikTok, Twitter, and Pinterest. 

It offers affordable pricing plans of $16 per month (for annual billing) and $19 per month for monthly billings. It offers a 14-day trial to newcomers looking to explore its prospects on all plans. 

Don’t take our word for it. Here’s what some customers are saying about Hopper HQ’s ease of use, delivery, customer care, and satisfaction:

“Loving the Hopper experience so far. I’m still on my “Hopper” trial, but I must say I’m pretty smitten. I tried “Later” and was initially quite impressed, but I ran out of credits halfway through the month and they don’t allow you to top-up, so I thought I’d give Hopper a try and they haven’t disappointed. Hopper allows you to schedule unlimited posts per month and 50 in advance, which is perfect for me. What’s more, the customer service team at Hopper is exceptionally responsive and they seem to genuinely care about providing a great customer experience – big shout out to Isabel and Elle for that! If you’re serious about taking your social media to the next level, then I suggest you give Hopper a go.”

–Ms. J. Jordyn (February 2, 2022) Trustpilot.com

“In our busy lives we do not always get to post to company social media platforms, luckily with Hopper HQ ensuring there are regular posts is easy and can be scheduled months in advance to ensure there is always something happening. The ease of use is amazing and Hopper HQ is the most cost-effective. Posts are always on time and customer service when things go wrong is amazing.”

–Sharri V. (March 11, 2021) Capterra.com

“The best social media planner I’ve ever used!

I’ve been using scheduling/planning tools for social media for about 7 years and this is by far the best tool I’ve used. It’s really user-friendly, everything is logical and simplified. My favorite thing is the grid view along the side – it’s amazing that it automatically updates with posts that you’ve shared directly on Instagram, not just through Hopper HQ. Also being able to see hashtag information when adding to captions.”

–Emma I. (July 15, 2020) G2.com

Hopper HQ has been given the well-deserved nickname “The Ultimate Instagram Planning and Scheduling Tool” by users old and new.

Simple Post, Story + Reel Scheduling

Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest

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2) Hootsuite

Price: starts at $99/month (annual billing)

Hootsuite is a social media tool used to create and publish content on multiple Instagram business profiles and interact with followers. It is used to launch social campaigns across other platforms such as Twitter and Facebook and is quite high-end.

Pros:

• Multiple account and platform management
• Scheduling posts
• Easy content creation

“We have used Hootsuite for over 5 years as a platform to organize and publish our social media content. It is clean and user-friendly!”

–Nicole Vuong , 2022 TrustRadius.com

Cons:

• Complex scheduling system
• Technical issues on the platform
• Unalluring hashtag suggestions 

“Total waste of time.

It’s riddled with constant errors so either you can’t schedule posts or when you do they don’t post!”

–Rob Lazenby, 2022 TrustPilot.com

Grow Your Audience With #Hashtags

Discover better hashtags to reach the more people, grow your follower count and get more engagement on your posts.

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3) Semrush: Social Poster

Price: $19.75/month (annual billing)

Semrush is an SEO tool with a Social Media Poster feature that allows you to automate Instagram and Facebook posts. It also serves as an SEO toolkit for Instagram and Facebook. You can use it to manage visibility and content promotion across social media platforms with a $119.95 monthly subscription fee.

Pros:

• Competition’s analysis
• Keyword and advertising research

“Semrush is used by both our Marketing team and our Editorial team. Reviewed’s Marketing team uses Semrush for paid and earned marketing research, competitive analysis, and tracking performance. Our Editorial team uses multiple research and writing tools that help them make decisions about SEO.”

–Melissa D. Cooper (MBA), 2022 Trustradius.com

Cons:

• Expensive keyword features
• Slow data updates 
• Analysis can be broad and shallow

“I dislike their sales team, they aren’t helpful, their pricing is opaque and confusing, and their team doesn’t try to help you. They observe you simply as means for them to achieve their commissions. You won’t be treated like a customer, but an ATM.”

–Brian Bojan D., 2022 G2.com

Schedule TikTok Posts from Your PC

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4) SocialBee

Price: $24/month (annual billing)

An alternative social media management platform, SocialBee helps users oversee all their media channels to build a firm online presence with monthly payments for solo users and agencies at $19 and $79 at basic rates, respectively.

Pros:

• Hashtag organization
• Post management and categorization

“Really appreciate that it’s easy to use with handy features — like the ability to save hashtags — which eliminate some of the work involved in social media management.”

–Petrina J., 2022 Getapp.com

Cons:

• The user interface could be friendlier
• Slow processing speeds
• Arduous sharing across integrated media platforms

“I started social bee early in the company so my account is not set up properly and I would need considerable help to re-work it.”

–Meara P., 2022 G2.com

5) Sendible

Price: $24/month (annual billing)

Sensible is an analytical social media tool that enables users to manage clients’ content and growth on social media platforms such as Instagram by scheduling video and image posts.

Pros:

• Simple scheduling
• Easy content sharing across social media platforms
• Simple user interface

“Building lists of your client’s social media accounts allow you to post the same content across all platforms simultaneously. Save a tune of time when you are posting content that doesn’t need to be tweaked for a specific platform.”

-Pittman W., 2022 G2.com

Cons:

• Large files affect uploads
• Image content needed to be monitored often

“Overall, Sendible was good. It doesn’t have many advanced features for posting but if you’re looking for an easy and more affordable solution, Sendible might be right for you. If you want the capability to schedule Instagram Carousels and Instagram stories, then Sendible is not it.”

–Juanita I., 2022 Getapp.com

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6) AgoraPulse

Price: $49/month (annual billing)

A social media management software, AgoraPulse organizes, monitors and publishes users’ posts on social media. It offers a publishing calendar and oversees inbox interactions with customers and followers.

Pros:

• Clear user interface
• Inbox management 

“The social listening feature. It helps me a lot to check all the mentions on the same platform. I also like the reports section, it’s clear and well-organized so it`s very easy to understand your results.”

–Alexandra V., 2022 G2.com

Cons:

• Difficulty with editing posts
• Needs more social media outlets
• Rescheduling can be difficult

“Agorapulse worked, but wasn’t as helpful as we had hoped”

–Bailey Letson, 2021 Trustradius.com

7) Loomly

Price: $32/month (annual billing)

Loomly helps social media managers organize, schedule, and post their content automatically. As a social media marketing tool, It has a content library, an approval workflow, advanced analytics, and an ads manager. It supports LinkedIn, Facebook, Instagram, and Twitter.

Pros:

• Easy-to-use management platform
• Multiple accounts publishing 

“Loomly allows me to schedule and post with ease.”

-Katie B., 2022 G2.com

Cons:

• Instagram publishing needs revamping
• Accounts connection to the calendar need reconnecting often

“Scheduling, tagging, and more functionality didn’t align with how we anticipated it would work. We canceled a scheduled post and this went anyway.”

-Tom S., 2022 G2.com

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8) Planable

Price: $11 a user a month (annual billing)

This social media tool manages Instagram profiles, and posts and automates their scheduling using workflows and coordinated engagement with user audiences. It comprises a cloud media library for Instagram downloads.

Pros:

• Data management with spreadsheets
• Access to commercial-free images 
• Multiple account posts and scheduling

“The ease of scheduling multiple posts across all platforms. Scheduling is fast and easy. Making your social media presence consistent is key these days and Planable makes that easy.”

–Amber B., 2022 G2.com

Cons:

• Limits advanced post scheduling
• Lack of media analytics 

“It can plan, but has a lot bad UX problems that block from post and you even did not see this.”

–Kirill S., 2022 G2.com

9) Onlypult

Price: $22.93/month (annual billing)

Onlypult is a social media management tool used by businesses to harmonize posts across Instagram, Facebook, Twitter and a host of others to enable rapid response to comments and hashtag trends.

Pros:

• Access to multiple social media platforms
• Simple user interface

“Brillant social media scheduler”

–Danielle H.,2022 G2.com

Cons:

• Customer service is tiered
• Can be buggy

“It seems to have some bugs here and there. I would like to be able to access help more often from my Time Zone.”

–Jaime M., 2022 G2.com

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10) Circleboom Publish

Price: $24.99/month (annual billing)

Circleboom is a social media post scheduler that provides content design and publishing services across Twitter, Instagram, Facebook, Pinterest, Google and Linkedin.

Pros:

• User-friendly interface
• Wide array of scheduling features

“An exceptional social media management tool that everyone must use”

–Warren C., 2022 G2.com

Cons:

• Poor post backlog
• Outdated services advertisements

“They claim to be able to do things like delete tweets or unlike them on a large scale, but once you buy the pro account and try to use it, Circleboom doesn’t do what was promised. Useless tool and would recommend avoiding at all costs.”

–Andrew Fisher, 2022 Trustpilot.com

11) Buffer

Price: $6 a channel a month (annual billing)

Buffer is a content-sharing social media tool that provides scheduling options for Instagram business holders and other social account variants to promote traffic and follower engagement. 

Pros:

• Simple interface
• Easy posting across social media platforms

“Great tool for everyday social media poster.”

–Ryan Padgett, 2022 Trustradius.com

Cons:

• Analysis is not in-depth
• Experiences some difficulty with Instagram

“Overall? We switched to a different media management program because this one was too finicky.”

–Elizabeth B., 2022 Getapp.com

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12) PromoRepublic

Price: $49/month (annual billing)

This social media marketing tool aids the users’ online presence on local search and social media with the use of an intelligent dashboard and features.

Pros:

• Free educational services
• Smooth automatic scheduling

“A pleasant surprise! More than what we wanted, just what we need!”

–Kim W., 2022

G2.com

Cons:

• Poor account linking system
• Slow customer issue response
• Limited posting to Instagram

“The tool itself would be fine but Promo republic staff (mainly management) does not care about its users. Especially early adopters. Beware of it as this company is untrusted!”

–David K., 2022 G2.com

13) ContentCal

Price: $30/month (annual billing)

ContentCal, a social media management platform, offers post creation, publishing, and analysis to clients for their business. It has a visual calendar interface for content scheduling and categorization with Adobe Express. It also gives educational courses to allow users to optimize their social media handling skillset

Pros:

• Use of collaboration tools
• Free educational courses

“ContentCal has become an essential tool for not only internal planning”

–Dottie Turnbull, 2021 Trustpilot.com

Cons:

• Service cancellation after 30 days
• Extension of subscription without prior notice
• Limited information on interface

“Cancellation is impossible and they try and charge you for an extra 12 month subscription.”

–Ben Harden, 2021 Trustpilot.com

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14) SocialPilot

Price: $25/month (annual billing)

Used by businesses to target large audiences, SocialPilot as a social media marketing platform manages client profiles, content, and activities to increase media engagement and productivity.

Pros:

• Automated scheduling
• Easy access to past content
• Simple user interface

“SocialPilot is a very suitable alternative to some big name options.”

–Joe H., 2022 G2.com

Cons:

• Editing is manual across social platforms
• Interface needs improvements
• Additional features for automated tools is required

“Deceptive with their cancellation process.”

–Marc O’Brien., 2021 G2.com

15) Tailwind

Price: $14.99/month (annual billing)

The social media scheduling and management tool, Tailwind, is used to create and schedule content across Instagram and Pinterest on its platform. It helps with market plans to increase media and follower interaction growth.

Pros:

• Post scheduling
• Weekly summary of activities

“Tailwind is extremely helpful. Every page just has pop-ups to help you to use the platform. I just love that I don’t have to remember posting to my social networks

Thank you. Tailwind!”

–Makgoba Molepo, 2022 Trustpilot.com

Cons:

• Poor customer service
• Buggy features and updates
• No refunds for poor services

“Extremely unreliable service and buggy application.”

–Tommy G, 2022 G2.com

Next Steps

Instagram presents you with a cost-effective opportunity to increase your visibility, sales, and brand value. As much as Instagram scheduling apps are needed, you can’t spend all your time scheduling posts. It is only one puzzle piece in your social media marketing efforts. Choose a platform that allows you to schedule and post to Instagram from your mobile and desktop devices.

You can learn more about how to choose the best Instagram scheduler for your business or visit our blog to glean more ideas on how to build your business with social media.

 Related content:

– The Best Time to Post on TikTok
– How to Link Instagram to TikTok
– How to Get More Views on TikTok
– How to Remove The TikTok Watermark in 7 Easy Ways

Stephanie Inabo

Stephanie Inabo Moses is a freelance writer for B2B and SaaS platforms. She worked as an editor and ran a social impact initiative in the work and learning space. You can connect with her on Twitter @inabo_stephanie and on LinkedIn @Stephanie Inabo

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As a brand or influencer, it’s important to pay attention to this trend as it can bring numerous benefits to your channel. The most obvious one, which is probably why you’re reading this post, is that the more active users, the more views your content can potentially get.

After identifying the best times, you can use a tool like Hopper HQ to schedule and autopost your YouTube shorts. Streamlining your content scheduling allows you to save time and focus on other important tasks.

But first, let us take a good look at when is the right time to be posting!

When’s the best time to post on YouTube Shorts?

The best time to post on YouTube Shorts is from 11 am to 12 pm on Tuesday.

However keep in mind that this can change depending on time zone, industry, and target audience. Make sure to leverage your analytics so that you can better understand who you’re reaching out to and when they’re most active.

There are social media marketing tools you can leverage to help find the best time to post on each channel.

YouTube Shorts Advantages

First, let’s see why YouTube Shorts is so appealing to users. We’ll also discuss why it’s an excellent opportunity for brands and influencers to expand their reach and connect with their audience in a new and exciting way.

With the increasing demand for short-form video content, YouTube has launched Shorts to answer TikTok. Shorts lets users create and share 60-second video clips with music, effects, and other creative tools. It has taken the internet by storm, and its user base is rocketing.

Accessibility is one of the biggest advantages of Shorts. It’s simple and user-friendly and anyone can use it to create content. This means brands and influencers of all sizes can get involved and make the most of the opportunity. The platform offers various creative tools, including – filters, effects, and speed controls – letting users create unique and visually appealing content.

Another advantage of Shorts is its ability to reach a young and highly engaged audience. With over 2 billion monthly active users on YouTube, Shorts offers a large and diverse audience for brands and influencers to reach. The platform’s algorithm recommends relevant content to the user. This makes it easier for brands and influencers to reach their target audience.

That explains how YouTube Shorts are good. But when to post them?

Is There The Best Time To Post YouTube Shorts?

Several factors determine the ideal time to post content on any platform, and YouTube Shorts are no exception. Brands and influencers need to understand the intricacies of posting content on YouTube Shorts to maximize reach and engagement.

1) Target Audience

The target audience is one of the key considerations when posting YouTube Shorts. Different demographics have different online behaviours. The best time to post content varies based on your target audience’s age, location, and interests.

For example, if your target audience is students, the best time to post content may be during the evenings or on weekends when they’re more likely to be browsing the internet.

On the other hand, if your target audience is working professionals, the best time to post may be during the workday when they’re likely to have some downtime.

2) Time Zone

Consider your followers’ time zones and adjust your posting schedule accordingly if you have a global audience.

You may need to post at the perfect time of the day when most of your audience is active to maximize your reach. 

3) Content-Type

Some content types, such as tutorials and product demonstrations, may be best posted during the workday when your audience may be looking for informative content. On the other hand, more lighthearted content, such as comedic skits or reaction videos, may perform better during the evenings or on weekends when your audience wants entertainment.

4) Day Of The Week

While there’s no hard and fast rule, many brands and influencers found that posting content on weekdays, particularly Mondays and Tuesdays, can offer higher engagement and viewership. This may be because viewers are more likely to be in a content-consuming mindset at the start of the week.

What Is The Best Time To Post YouTube Shorts (Overall)?

After considering the factors impacting the ideal posting time for YouTube Shorts, we can determine the best time to post on the platform. Based on research and analysis, the best time to post YouTube Shorts is on weekdays, focusing on Monday and Tuesday, during peak hours for your target audience.

Peak hours are when most of your target audience is active on the platform and engaging with content. This varies depending on the demographics of your target audience. But generally, peak hours are between 12 PM and 3 PM and again from 7 PM to 10 PM.

Posting during weekends may not get as much engagement since many people may be offline. But this can vary based on your target audience. So it’s a good idea to test different posting times to see what works best for your brand or influence.

Plus, consider the time zone of your target audience and adjust your posting schedule accordingly. For example, if your target audience is mainly located in the Pacific Time Zone, posting during peak hours in that time zone may result in higher engagement.

Regarding the content type, informative and educational content, such as tutorials and product demonstrations, may perform best during peak hours on weekdays. As this is when your audience may look for helpful content to consume during their workday. Lighthearted content, such as comedic skits or reaction videos, may perform better in the evenings during peak hours when your audience wants entertainment.

Finally, analyze the results of your posts and make adjustments as needed. The ideal posting time for YouTube Shorts can change as your target audience and their online behavior evolve.

For example, if you notice your engagement is higher on weekends, it may be worth experimenting with posting more frequently during those times.

Best Times To Post On YouTube Shorts By Country

While the best time to post on YouTube Shorts is on weekdays during peak hours, the ideal posting time can vary by country. It’s because online behavior and peak hours can differ based on cultural, social, and economic factors.

For example, in countries where most of the population are early risers, such as Japan and South Korea, peak hours may be earlier, around 9 AM to 12 PM. In these countries, it may be best to post content during these hours to reach the highest number of viewers.

Where most of the population are night owls, such as in Spain and Italy, peak hours may be during the day and into the evening. In these countries, posting in the late afternoon and early evening hours may offer higher engagement.

The weekends may also have different peak hours compared to weekdays. So consider the online behavior of your target audience in your specific country when deciding on a posting schedule.

For instance, in the United States, peak hours are generally between 12 PM and 3 PM and 7 PM to 10 PM on weekdays. But on weekends, the peak hours may shift to later in the day and into the evening. This can vary based on the region. So test different posting times to see what works best for your brand or influence.

In countries where most of the population works 9-5 jobs, such as the United Kingdom and Germany, peak hours may be during lunchtime, around 12 PM to 2 PM, and in the evenings after work. In these countries, posting during these hours may lead to higher engagement.

Best Times To Post On YouTube Shorts By Days Of The Week

Besides considering the ideal posting time by country, factor in the best times to post on YouTube Shorts by day of the week.

As mentioned earlier, the best time to post is on weekdays during peak hours. But there can be slight variations in engagement depending on the day.

For example, research has shown Monday and Tuesday are generally the best days to post on YouTube Shorts. As the start of the workweek often results in higher engagement from viewers looking for new content to consume during their workday.

Wednesdays and Thursdays may also increase engagement. Viewers are in the middle of the workweek and looking for a break from their routine.

Fridays may decrease engagement, as many people look forward to the weekend and have other priorities.

Weekends, on the other hand, can be hit or miss regarding YouTube shorts engagement. While some people may be more likely to engage with content during their downtime. Others may engage in offline activities and not be as active on the platform.

These trends can vary depending on the target audience and the content being posted.

Why Does The Best Time To Post On YouTube Shorts Matter?

Posting at the best time helps maximize reach and engagement with the target audience. By posting during peak hours, brands and influencers ensure their content is seen by as many people as possible. This boosts the chances of it being shared, liked, and commented on.

1) For consistent Engagement:

Plus, posting on YouTube Shorts at the best time can also help build a consistent audience. By posting at the same time each week, brands and influencers can train their followers to expect new content at a certain time, which can help boost engagement and build a loyal following.

2) To increase visibility:

Plus, posting on YouTube Shorts at the best time can also help to increase the visibility of the content in the YouTube algorithm. YouTube uses various factors to determine the visibility of content in its search results, including the posting time, engagement rate, and relevance of the content to the user’s search query.

By posting during peak hours and maximizing engagement, brands, and influencers can boost the visibility of their content in the YouTube algorithm. This makes it easier for new followers to discover their content.

3) Boost your ROI:

Finally, posting on YouTube Shorts at the best time can also help increase the return on investment for brands and influencers. By reaching more people with their content and increasing engagement, they can build a larger and more engaged following. Which can result in more brand deals, sponsorships, and other monetization opportunities.

6 Tips To Find Your Best Time To Post On YouTube Shorts

1. Analyze your audience data: Use the YouTube Analytics dashboard to see when your followers are most active on the platform. This data will help you understand the best time to post based on your specific audience.
   
2. Test different posting times: Try posting at different times of the day and see which posts receive the most engagement. It’ll give you a good idea of what works best for your audience.
   
3. Consider your target audience: Remember the demographics of your target audience, such as age, location, and profession.

For example, if your target audience comprises working professionals, it may be best to post during the weekdays during peak hours.

4. Stay consistent: After finding the best time to post, try to stick to it. It’ll help you build a consistent audience and maximize your reach.
   
5. Monitor your engagement: Continuously monitor your engagement levels to see if your posting time is still effective. If you see a decrease in engagement, consider adjusting your posting schedule.
   
6. Experiment with different content types: Different types of content may perform better at different times of the day. Experiment with different types of content to see what works best for your audience.

How To Effectively Use Multiple Best Times To Post On YouTube Shorts?

After determining the best time to post on YouTube Shorts for your brand or channel, it’s important to use multiple best times to maximize reach and engagement effectively.

Here are some tips for that:

Schedule your content: Use scheduling tools like HopperHQ to plan your content ahead of time and ensure it goes live at the best time. It’ll let you take advantage of multiple best times without worrying about missing a peak hour.

Post at different times: Besides your main best time, consider posting at different times of the day to reach a wider audience. For example, if your main best time is during the weekdays, you can also post on the weekends at a different time to reach those who may not be available during the week.

Experiment with different posting frequencies: Try posting at different frequencies to see what works best for your audience. Some brands and influencers may find that posting daily works best, while others may find that posting weekly is more effective.

Vary your content: To keep your audience engaged, consider varying the type of content you post. For example, you can post a mix of informative videos, tutorials, and entertainment videos to keep things fresh and interesting.

Utilize hashtags: Use relevant hashtags to make your content more discoverable to your target audience. This can increase reach and engagement, even if you post at a less-than-optimal time.

Summing It Up

While there’s no “best” time to post on YouTube Shorts, understanding your target audience, time zone, content type, and day of the week can help you determine a good time to post. For inspiration, you can check out the 2023 YouTube Rich List and take insights from the biggest YouTube channels

Remember, there’s no one solution and the best approach is to experiment with different posting times. Analyze the results to determine what works best for your brand or influence.

That’s where HopperHQ comes in – a powerful scheduling tool that can help brands and influencers trim their YouTube Shorts posting process. With HopperHQ, you can easily schedule posts at the best time, ensuring your content goes live when your audience is most active.

This saves you time and effort, as you can focus on creating high-quality content while HopperHQ takes care of the rest. Plus, HopperHQ offers advanced analytics that helps you track your engagement levels and make informed decisions about your posting schedule.

Whether you’re a professional marketer or just starting, HopperHQ is the ideal tool for maximizing your reach and engagement on YouTube Shorts.

 Related content:

• The Best Time to Post on TikTok
• How to Link Instagram to TikTok
• How to Get More Views on TikTok
• How to Remove The TikTok Watermark in 7 Easy Ways

The post The Best Time to Post YouTube Shorts (2024) appeared first on Hopper HQ.

It’s a short-form video feature that lets creators share short, engaging videos with their followers. It’s inspired by the recent boom in the popularity of TikTok and short videos in general.

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Brands and influencers are eager to jump on this new trend and incorporate it into their marketing strategies.

YouTube Shorts is designed for today’s fast-paced, on-the-go audience, who prefer quick and easy-to-consume content. With a minute or less video, brands can share fun and creative content, drive engagement, and easily reach target audiences.

Whether you’re a small business or a large corporation, YouTube Shorts has the potential to boost your brand’s visibility and engagement.

In this article, we’ll explore the many benefits of using YouTube Shorts and how you can create content that resonates with your audience.

We’ll take a closer look at what YouTube Shorts are and how they can boost brand visibility and reach. We’ll also see 3 brand examples to inspire you and show you what’s possible with this new tool.

Whether you’re a seasoned marketer or just starting, this article will help you understand the potential of YouTube Shorts and how you can make the most of this exciting new feature.

What are YouTube Shorts?

YouTube Shorts are a new feature introduced by the platform in 2020. They are designed to provide a creative outlet for users to produce short, fun videos for their followers.

They’re similar to TikTok videos and are designed to be quick, engaging, and easily shareable on social media. With the rising popularity of short-form video content, YouTube Shorts offer brands and influencers a new way to reach their audiences and connect with them on a personal level.

YouTube Shorts are made using the YouTube app and are limited to 60 seconds in length. Users can create Shorts using their mobile devices and have access to a range of editing tools and features, including music, filters, and speed controls.

The platform has also introduced a new music library that offers users a huge selection of tracks. This makes creating unique and engaging videos easy.

Why use YouTube Shorts?

YouTube Shorts offer a unique opportunity for brands and influencers to reach their audiences in a new and exciting way. With the rise of short-form video content and reels of platforms like Instagram, YouTube Shorts offer a new way to connect with your audience and promote your brand.

Whether you’re looking to launch a new product, boost brand awareness, or just connect with your audience on a personal level, YouTube Shorts are the go-to.

Trends: YouTube Shorts lets you ride the latest trends. The platform is constantly updating its features and adding new tools, so you can always stay ahead of the curve and create engaging and relevant content for your audience. Whether you’re looking to promote a new product, create a viral challenge, or simply chttps://www.hopperhq.com/blog/widget-testonnect with your followers. YouTube Shorts offers the tools to do so.

Popularity: With over 2.1 billion monthly active users, YouTube is one of the largest and most popular video platforms worldwide. So your Shorts have the potential to reach a huge number of people, boosting your brand visibility and helping you connect with new audiences.

Human Touch: YouTube Shorts allow brands and influencers to connect with their audience on a personal level. The short-form format makes it easy to create fun, engaging, and relatable videos.

By sharing behind-the-scenes glimpses, tutorials, or simply showcasing your products and services, you can build a connection with your followers that’s more meaningful and lasting.

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What Makes YouTube Shorts Different Than Other Short-Form Videos (TikTok And Reels)

YouTube Shorts differ from other short-form videos in several key ways, making them a unique and valuable tool for brands and influencers looking to connect with their audience.

No need to start from scratch: First, YouTube Shorts are integrated directly into the YouTube platform, offering users a seamless and user-friendly experience.

This integration lets users easily share their Shorts with their YouTube subscribers and reach a larger audience than other short-form video platforms.

Variety of tools: The platform offers users a wide range of editing tools and features, including music, filters, and speed controls.

This lets users create more dynamic and engaging content that sets their Shorts apart from other short-form videos.

YouTube Music: YouTube Shorts offer brands and influencers access to a huge library of music, which they can use to create fun and engaging videos. This feature sets YouTube Shorts apart from platforms like TikTok and Instagram Reels, which have limited music libraries compared to YouTube.

Stability: YouTube Shorts offers a more reliable and stable platform for brands and influencers. As a well-established and trusted platform, YouTube offers a secure and reliable environment for users to create and share their content.

This sets it apart from other short-form video platforms that are less established and may not offer the same level of security and stability.

How To Make YouTube Shorts?

Making YouTube Shorts is a simple and straightforward process.

Here are the steps to creating your own YouTube Shorts:

1. Open the YouTube app on your mobile device.
2. Select the camera icon at the bottom of the screen.
3. Choose the ‘Short’ option from the camera options.
4. Record your video.
5. Use the editing tools to enhance your video, including adding music, filters and adjusting the speed.
6. Give your video a title and description.
7. Choose the privacy settings for your video.
8. Share your Short on your YouTube channel.

You can also use Hopper HQ to schedule multiple videos over a long period.

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How To Upload YouTube Shorts?

Besides creating Shorts directly within the YouTube app, brands and influencers can also upload pre-made videos to YouTube Shorts.

Here are the steps to uploading a pre-made video as a YouTube Short:

1. Open the YouTube Studio on your computer.
2. Select ‘Create’ and then choose ‘Short video.’
3. Select ‘Upload video’ and choose the video file you want to upload.
4. Edit your video as desired using the editing tools provided by YouTube Studio.
5. Add music and other enhancements to your video as desired.
6. Publish your Short video and share it on your YouTube channel and other social media platforms.

How Long are YouTube Shorts?

YouTube Shorts are 60 seconds long, making them the shortest of the major short-form video platforms.

This is in contrast to Instagram Reels, which are up to 90 seconds in length, and TikTok, which allows for videos of up to 10 minutes.

The 60-second length of YouTube Shorts offers a quick and concise format for brands and influencers to showcase their content, letting them capture their audience’s attention in a shorter amount of time.

But it also offers a creative challenge to create dynamic and engaging content within a limited timeframe.

How To Disable YouTube Shorts?

While YouTube Shorts can be a useful tool for brands and influencers to reach their audience, there may be instances where disabling them is necessary.

Here’s how to disable YouTube Shorts:

1. Log in to your YouTube account on a desktop computer
2. Click on the ‘Settings’ tab in the top right corner of the screen
3. Scroll down to the ‘YouTube Shorts’ section
4. Toggle the switch to ‘Off’
5. Confirm your action by clicking ‘Save Changes’

Disabling YouTube Shorts can be necessary for several reasons.

For example, if you prefer only to use other short-form video platforms, such as TikTok or Instagram Reels, you can disable Shorts to focus on those platforms.

Regardless of the reason, disabling YouTube Shorts is a straightforward process. By following the steps above, you ensure your account is fully secured and your privacy is protected.

How to Monetize YouTube Shorts?

Monetizing your YouTube Shorts through YouTube is a straightforward process that can help you earn revenue from your content.

Here are the steps to monetize your Shorts on YouTube:

Enable monetization: To earn money from your Shorts, you must first enable monetization on your YouTube channel. This can be done by visiting the monetization section of your YouTube Creator Studio and following the steps to enable monetization.

Meet YouTube’s monetization requirements: To be eligible for monetization, you must meet YouTube’s monetization requirements, including adhering to YouTube’s community guidelines and having a channel with consistent, high-quality content.

Enable advertisements: Once you enable monetization and meet the requirements, you can earn from advertisements on your Shorts.

To do this, just enable ads in the monetization section of your Creator Studio.

Utilize YouTube’s Partner Program: As you continue to upload high-quality Shorts and grow your audience, you can join YouTube’s Partner Program and earn money from advertisements and other monetization opportunities.

Maximize revenue: To maximize your revenue from YouTube Shorts, it’s important to consistently upload high-quality content, engage with your audience, and utilize other monetization opportunities such as sponsored content and affiliate marketing.

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YouTube Shorts: Best Practices

To be successful with Shorts, following the best practices to maximize your reach and revenue is important.

Here are the top 17 YouTube Shorts best practices:

Know your audience: Understand your target audience and create content that resonates with them. It’ll help you build a strong following and boost engagement with your Shorts.

Create high-quality content: Shorts should be visually appealing and engaging, with high-quality production values. Invest in quality equipment and editing software to create the best possible Shorts.

Utilize trends: Staying on top of trending topics is a great way to ensure your Shorts are relevant and appealing to your audience. Utilize trending topics and news to create timely and relevant content that appeals to your audience.

For example, if a popular holiday or event is coming up, create Shorts related to that event to reach a larger audience and keep your content fresh and exciting.

Engage with your audience: Engage with your audience by responding to comments and asking for feedback. It’ll help you build a strong community and boost engagement with your Shorts.

Collaborate with other creators: Collaborating with other creators can help you reach a larger audience and build your brand. Find creators with a similar target audience and collaborate with them on Shorts. This can help you reach a new audience and build relationships with other creators in your niche.

Utilize keywords: Keywords are crucial for optimizing your Shorts for search engines. Include relevant keywords in your Shorts’ titles, descriptions, and tags to help people find your content more easily. Utilize trending keywords and hashtags to help your content reach a larger audience.

Consistency is key: Consistently upload high-quality Shorts regularly to build your following and boost engagement. It’ll also help you earn more from monetization opportunities.

3 Ways To Use YouTube Shorts

To make the most of this new opportunity, here are 3 ways to use YouTube Shorts:

Showcase your brand’s products and services: Showcasing your brand’s products and services is one of the best ways to use YouTube Shorts. It’s an excellent way to introduce your brand to a new audience and reach people who may not have heard of your brand before.

You can also create Shorts that show how your products and services work to give your audience a better understanding of your offers.

Create how-to content: YouTube Shorts is great for creating how-to content that teaches your audience something new. This can be excellent to engage your audience and establish yourself as an expert in your field.

Utilize clear and concise messaging, engaging visuals, and helpful sound effects to make your how-to content easy to follow and engaging. 

Promote your events and campaigns: You can use YouTube Shorts to promote your events and campaigns. 

It’s especially useful for promoting product launches, conferences, and webinars. It’s excellent to reach a large audience and generate buzz around your brand.

Utilize the tools to grab your audience’s attention and get them excited about your events and campaigns.

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3 Inspiring Examples Of Brands Using YouTube Shorts

ESPN

The sports media giant has quickly embraced the new platform and is using it to reach a large and engaged audience. ESPN is using YouTube Shorts to showcase coverage of live sporting events, giving fans a glimpse of the action and behind-the-scenes insights.

They’re also creating how-to content, demonstrating tips and tricks for fans looking to improve their skills on the field. 

Plus, ESPN uses YouTube Shorts to promote its events and campaigns, such as its coverage of the World Cup and other major sporting events.

Glossier

The cosmetics brand Glossier is a great example of a company that has effectively utilized YouTube Shorts to reach a larger audience and showcase its products. One of Glossier’s most successful campaigns was the hashtag #WrittenInGlossier, designed to market their pencil eyeliners.

One hundred influencers were given pencil eyeliners to make Shorts with. Anyone that clicked on the hashtag would be redirected to Glossier’s website, where they could buy that eyeliner.

Food52 Inc.

Food52 Inc. is a popular food and home goods brand that has started using YouTube Shorts alongside its conventional videos.

They share sneak peeks into their video-making processes and shortened forms of their existing videos.

Closing Thoughts

YouTube Shorts has been a success and isn’t going away anytime soon. Brands and influencers are utilizing this feature to reach their audiences and grow their influence on the platform.

From the brand examples we have explored, we can see how Shorts can be used to showcase a product, tell a story, or provide educational content in an entertaining and memorable manner.

But creating and uploading Shorts can be time-consuming, especially for brands with large teams and multiple projects. This is where Hopper HQ can help. Hopper HQ is developing a Shorts scheduler that will automate the Shorts creation process, making it easier and more efficient for brands to schedule and upload Shorts.

Hopper HQ will be the ideal solution for brands looking to make the most out of YouTube Shorts in the fast-paced world of video content creation. So whether you’re a brand or an influencer, consider incorporating Shorts into your video marketing strategy and let Hopper HQ take care of your scheduling.

 Related content:

– The Best Time to Post on TikTok
– How to Link Instagram to TikTok
– How to Get More Views on TikTok
– How to Remove The TikTok Watermark in 7 Easy Ways

Mehedi Hasan Shoab

Freelance writer for marketing, SaaS, and personal development business. Mehedi is the founder of PowerhouseBlogger and he is growing businesses with sizzling writing, one piece at a time

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The post What Are YouTube Shorts & How To Make Them (with 3 brand examples) appeared first on Hopper HQ.

However, not everyone knows that AI in social media helps gain a competitive edge when creating marketing campaigns.

In a world where the popularity and power of AI are growing each day, it only makes sense to jump on the bandwagon and make it work to your advantage! Read on to explore how AI can be used to scale your marketing effort in social media and drive your business value with our insights.

What Is AI?

Before we dive in, let’s first answer the question of what AI is. While most of us have heard of it or even used it, not everyone completely understands it. Nonetheless, it’s much less fanciful than many people think. 

AI is the ability of a computer program or a machine to recreate human thought patterns to complete tasks and learn, thus reducing the effort on the human part. To accomplish those goals, researchers study how our brain thinks and, based on the outcomes of this study, develop intelligent system models. 

Machine learning (ML) is a sub-field of AI that is a way to create problem-solving systems. It’s a bit limited in capabilities, but when it comes to predicting outcomes, the accuracy of ML is hard to beat. 

So how do researchers study the brain? In case you ask, they don’t connect electrodes to neurons or anything like that. What they do is collect data. This explains why almost every organization is now so desperate to collect data on the activity of their users.  For example, they can order react native app development services, collect arrays of user data, and feed it to the machines for delivering even a higher level of user experience.   

AI in Social Media?

When it comes to social media, they owe their existence to AI technology. Take, for example, Instagram, Facebook, TikTok, or LinkedIn. These platforms constantly track the behavior patterns of users. Offering them profiles and ads they are most likely to engage with. 

Similarly, Amazon’s algorithms effectively increase engagement by using view history to find more content you might be interested in.

However, not only are platforms themselves using AI. AI offers lots of advantages to social media users, too, making it a hidden gem for influencers and marketing specialists.

One simple application of AI in social media is its ability to help you identify and track posts that include mentions. This not only keeps you informed about current trends, but also enables you to establish a strong and effective online presence. By closely monitoring these posts, you can gain valuable insights that will inform and enhance your overall social media marketing strategy

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How Can AI and ML Help You Supercharge Social Media?

Now that you know how big an impact AI has on pretty much any aspect of business and marketing. Let’s take a closer look at how you can leverage it for your social media marketing strategy.

Create and Manage Social Media Content

Content has never been in such demand as it is today. It’s at the base of everything: 

• Launching a new e-commerce website that needs product descriptions;
• Post a job offer;
• Writing an ad to sell your phone. 

By creating compelling content, you can differentiate yourself from your competitors and attract the target audience.

Marketers are constantly generating content to distribute across various channels. Not only that, but they are also responsible for managing it and tracking its performance. This can be a huge amount of work if you have to deal with multiple accounts. 

To make this job easier, companies use regular social management tools for the automatization of scheduling and monitoring processes. (Check out Hopper HQ the social media scheduling tool) However, with AI, you can up the ante and take your social media content to a whole new level. 

First off, many tools can be used to auto-generate posts. Some of them, like copyAI, can even include hashtags and shortened links so there’s no human effort. Besides, some tools can auto-schedule your posts, enabling you to create and share posts in bulk. This would normally take a big chunk of your work time. 

By and large, AI offers lots of advantages for content creation, making it a smart weapon in the arsenal of any marketing manager or business. AI can find employment not only in social networks but also in the creation of content for the website blog. For example, when digital transformation in the insurance industry, this is a frequently used tactic.

More Accurate Insights for Increased Revenue

Social media is a great tool to analyze customer behavior. The only catch is, it relies on such a big volume of data. No man on earth would be prepared to process that information manually. That’s where machine learning (ML) comes into play. 

With ML, you can accurately process all those thousands of random conversations that happen every day. As well as scaling your social media analysis to any amount of data you want. As a result, you’ll be far ahead of your competitors. And your marketing efforts will most likely pay off in increased revenue.

Let’s look at some examples of how you can harness the potential of ML for improved social media strategy. 

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Engaging Words, Headlines, Videos, and Images

The ability of ML to recognize language patterns, images, videos, and even metadata makes it a useful tool for categorizing posts. However, this isn’t the only strength of ML. Its biggest advantage is that it can detect new topics and trends that haven’t been covered yet, thus giving you a source of inspiration. 

On top of that, AI technology comes in handy when you need to create a catchy headline or find powerful words to appeal to your audience. Unlike humans, it can crawl through trillions of posts virtually in minutes to pick out the most effective parts that people are explicitly looking for. 

What about visual platforms like Snapchat, Pinterest, and similar that have only a little bit of text? That’s where ML shines again. Where most traditional tools are helpless, ML algorithms have no difficulty recognizing things like faces, logos, and objects, making it easy for you to track what people are sharing about your brand on social networks. 

Use AI-based Social Monitoring or Listening Tools

While almost every brand claims to listen to customers, only those who use AI-based social media listening tools do so. If you’re not using them yet, now is the time to start. 

There are many goals you can accomplish with social media listening tools, but the most important one is that you can hear what people think about your product and brand and translate this voice data into actionable insights. Sprinklr, Mention, and SentiOne are just a few of the tools you can try.

Find the Most Relevant Posts and Reduce Costs

Writing just for the sake of writing is rarely a good idea, especially given the cost and effort it involves. This is why every future-oriented business will benefit from AI implementation. AI algorithms can analyze how existing content aligns with current trends and customer interests, and give you ideas for the next most relevant posts. 

Plus, AI can do all the marketing work for you, determining the most effective content strategy, including:

• What keywords to use; 
• When to publish; 
• How often to publish; 
• Which channels to use for content distribution. 

So you can save time and further reduce costs.

Use Content Creation Software

Today there is such a choice of content creation tools that everyone, regardless of their marketing initiatives, will be able to find the most suitable one. So, whether you’re looking to create a quiz or infographics to post on your Facebook account, or you need a powerful social media ad for an upcoming product release, AI-based content creation software has you covered. 

Using content creation software also allows you to save money and time that you’d otherwise spend creating and resizing your creatives. It only takes one good ad, and AI will automatically tweak it so you can distribute it across different social media channels.

Finally, many AI-powered tools can write Instagram and Facebook social media ads for you, sparing you the need to hire professional copywriters.

Multilingual Analysis

From time to time, it’s important to perform a sentimental analysis. Sentimental analysis is a great tool to determine what people feel about your product or service and fine-tune the marketing strategy accordingly. For example, if the overall impression of your brand is low, you can take a step back to analyze the reason. If it’s high, you can consider going public.

But what do you do if you have an international user base? If you don’t have a multilingual team who can assess the emotion behind every social post correctly, you should resort to the use of ML. 

Luckily, there are tons of tools like: 

• MonkeyLearn, 
• Lexalytics, 
• Brandwatch, etc. 

These are designed to conduct multilingual analysis in more than one language.

Image and Video Recognition

The diversity of content on social media presents a challenge for traditional social media management tools, as they struggle to capture both text-based and multimedia content. However, AI overcomes this challenge, and is able to handle a wide range of content with ease.

How Can AI in Social Media Help You Identify Visuals?

Visual AI, or computer vision as it’s also known, can identify images and videos in more ways than one. What it does is it teaches machines to “see” images the same way people do so they can recognize an object and pinpoint its location and orientation in the image. 

Visual AI comes in especially helpful when it comes to categorizing objects. Not only will it provide you with information on how many objects there are in an image, but it will also label them all correctly, by making a quick comparison with the images it has in its library. 

It may sound a bit futuristic, but in fact, many of these tools are already widely used. Facial recognition function, QR code scanning, and visual search are just a few examples worth mentioning.

Understand What Your Audience Means

The purpose of a social post is to attract an audience. That said, you don’t want to attract just any audience if your marketing campaign is focused on conversion optimization. That’s where ML comes to your rescue. 

Unlike traditional tools that segment audiences according to static attributes, ML allows you to expand your reach by targeting people based on predictions of their future behavior. As a result, you can attract those users who are the most valuable to your business. 

One example widely used in digital marketing is programming advertising.

Utilize ML for Sentiment Analysis

As we’ve already mentioned, it’s important to measure the effectiveness of your marketing effort by conducting sentiment analysis. If the people you are targeting have a low opinion of your product or service or are not interested in it, your marketing campaign will fail. 

However, with the use of ML, you can monitor those trends and make timely adjustments.

Find New Audiences, Trends, and Topics

If you notice that people come to your brand but then leave without taking any action, chances are they haven’t found the answers they were looking for. To increase engagement and reach new audiences, you can use AI. It will come up with new topics for the content as well as add specific details to ensure that it keeps your audience highly engaged at all times.

Track Global Brand Mentions

While marketing encourages creativity, it often boils down to testing techniques that have already been proven to work. So why not take a peek at global brands? AI allows you to go the extra mile. Not only can you find all world-known brands by simply entering relevant hashtags but you can also highlight posts that offer the most value to you.

Identify Relevant Influencers and Engaging Accounts

Sometimes, all it takes to liven up your social media account is to find the right influencer. But where do you look for one? You can take advantage of AI-powered influencer research platforms. These platforms will guide you to the best one based on an analysis of their account activity and your marketing goals. 

You could go in the footsteps of McFedries. McFedries produced an artificial avatar Li Miquela and create your own AI influencer. With technology, the sky’s the limit!

Analyze in a Smart Way

If you are struggling with structuring your efforts on social media, AI can lend you a helping hand. Here are a few examples of how it can be used to leverage social media advertising and drive outcomes. 

Make Accurate Predictions

Marketing requires a deep understanding of customer behavior patterns. This is why marketers spend a lot of time analyzing data. However, they often don’t have access to the same level of tools as AI, which can generate more accurate predictions

AI nails this job. Whether it’s social media or any other channel you use to distribute the content. AI can help you predict LTV and extend it, by giving you insights into how the user experience can be improved.

Prioritize Content on Your Website

With all of the insights AI can give you, it should be easier for you to give users what they want by focusing on the topics they’re looking for. Likewise, you’ll never have difficulty understanding what posts don’t perform well. As AI will always provide you with up-to-date suggestions through the lens of business capabilities.

FAQ

What is Artificial Intelligence (AI)?

In layman’s terms, artificial intelligence is the ability of a computer to think like a human and learn. This is achieved through constant training based on the data collected from multiple sources. 

What are the benefits of AI in social media?

The benefits of AI are numerous. The most important one of them is it can help you save a lot of marketing costs while notably accelerating revenue. 

For example, rather than hiring a copywriter, you can use AI to generate posts at a frequency you want and optimize them for various social media platforms. 

If you want to improve your digital marketing strategy, you can take advantage of AI programming advertising. This will let you reach the audience most likely to be interested in your ad. 

How is social media using AI?

Social media is using AI extensively. From showing users an ad that will most likely grab their attention to listening to their conversations and processing visuals. There is tons of data that social media processing with AI every day. Even such services as Netflix use AI technology, which allows it to come up with visuals that are most likely to captivate the viewer.

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