So, how exactly do you go about scheduling TikTok posts? Though TikTok has a built-in scheduling feature, it has its limitations. A few third-party tools (Hopper HQ being one of them) can help you schedule your TikTok posts in advance, while, at the same time, centralizing all your social media in one place.

In this blog post, we’ll review the steps for scheduling TikTok posts using a few of these tools on desktop and mobile devices.

So, let’s get started.

How to Schedule TikTok Posts Natively on Desktop

The TikTok desktop website allows creators and business accounts to schedule a TikTok post on the web upload page. Once scheduled, the post will be visible on both the web and mobile app versions of TikTok. 

Here’s how to schedule TikTok posts with the TikTok native video scheduler:

1. The first step to accessing TikTok desktop scheduling is changing your account type to a business or creator account. To do so, go to Settings > Account and change your account type.
   
2. Log in to your account on tiktok.com on your web browser.
   
3. Click on the + Upload icon at the top right corner
   

4. You’ll be directed to upload and edit your video, add your caption, hashtags, edit your cover image, and set your privacy settings.

5. Toggle the schedule button and choose a date and time to schedule your post. TikTok will use the time zone of your computer settings.

6. All left to do is Click schedule and you’re done! You should receive a message similar to the one below.

How to edit a scheduled post on tiktok

It’s worth noting that once your video is scheduled, you won’t be able to make any edits to the video, caption, hashtags, or scheduled time. 

If you wish to edit your video or scheduled time, you need to delete the scheduled post, make the edits, and then re-upload it. 

Once your scheduled video is posted, TikTok will send you a push notification to let you know your post is live.

Schedule TikTok Posts with Hopper HQ

Scheduling TikTok posts from your desktop is a convenient way to plan out your content in advance and take some of the pressure from constantly being on your phone. That’s where Hopper HQ comes in, a social media scheduling platform that allows you to schedule posts across multiple platforms, including TikTok. 

How to use Hopper HQ to schedule TikTok posts from your desktop

1) Connect your TikTok account to Hopper HQ

The first step is to connect your TikTok account to Hopper HQ. Simply click on the “+ Add Account” on the bottom left menu on the Hopper HQ dashboard, select TikTok from the list, and follow the prompts to log in and authorize the connection.

2) Upload your TikTok video from your PC

Once your TikTok account is connected, you can begin creating your TikTok post. Click on the “Create Post” button. You’ll then be able to upload your TikTok video directly from your PC by clicking the “Choose File” button and selecting the video file from your computer.

3) Schedule your TikTok post

After you’ve uploaded your video, you can set the date and time you want the post to go live. Simply select the desired date and time from the calendar and clock icons on the Hopper HQ dashboard.

And that’s it! Your TikTok video will be scheduled and ready to publish! You don’t need to worry about it anymore, Hopper HQ will do the rest!

How to Schedule TikTok Posts on Mobile

Currently, you are not able to schedule TikTok posts using the native TikTok mobile app. If you want to schedule using TikTok you need to log in through the desktop and then follow the steps mentioned in the section below.

To be able to schedule TikTok posts on mobile, you will have to consider a third-party TikTok scheduler, like for example Hopper HQ. By using a tool like Hopper HQ you’ll be able to schedule content on a variety of social media channels in just a few clicks.

Remember that if you’re not seeing the scheduling option on your desktop account, then you’re most likely using a personal account rather than a business one.

How To Schedule TikTok Posts from HopperHQ Mobile App

The Hopper HQ Android and iOS mobile apps allow you to schedule posts for multiple social media platforms, including TikTok, from your mobile. Here’s how to use the Hopper HQ mobile app to schedule TikTok posts:

1. Download the Hopper HQ app from the App Store or Google Play Store.
2. Log in to the Hopper HQ mobile app.
3. Tap the + icon in the top right-hand corner to create a post
4. Upload your video, and add captions and hashtags
5. Select the date and time to schedule your post
6. Choose TikTok as the platform on which you want to schedule your post
7. Select any other social media platforms where you’d like to post
8. Tap “Schedule” 

Your post will be scheduled, you will receive a push notification to continue posting on TikTok when the publishing time arrives.

If you wish to change your schedule or edit your video or caption, you can easily edit your scheduled post and save the changes.

Hopper HQ offers a range of features that make it a great option for scheduling TikTok posts. In addition to allowing you to schedule posts for multiple social media platforms, it also allows you to schedule posts to multiple accounts, so you can easily manage multiple TikTok profiles from one place.

Best TikTok Schedulers in 2024

Finding the right TikTok scheduler can transform how you manage your social media strategy. Whether you’re aiming for consistent posting or boosting engagement, using a reliable tool ensures you stay on top of your content calendar. With a growing number of TikTok scheduling tools, it’s important to find one that meets your specific needs. Below, we’ll explore some of the best TikTok schedulers in 2024, so you can streamline your content creation and maximize performance.

1. Hopper HQ

Hopper HQ is a refreshingly simple social media scheduling tool that allows you to schedule TikTok posts alongside other platforms like Instagram, LinkedIn, Twitter, Pinterest, YouTube Shorts, and Facebook. Use its visual content calendar to easily plan and organize your campaigns. With advanced management and team collaboration features, Hopper HQ provides a robust solution for businesses and social media managers looking to optimize their TikTok strategy.

Pricing: 14 day free trial and subscriptions start at $16/month

Key Features:

• Drag-and-drop calendar for effortless scheduling
• Auto-posting for TikTok and other platforms
• Link-in bio feature to move your audience to your most important pages
• User-friendly interface perfect for teams

2. Later

Later is a visually-driven social media scheduling platform, widely known for its Instagram management features. However, it also supports TikTok scheduling. It offers a drag-and-drop calendar for scheduling TikTok posts, but its interface can feel basic compared to more advanced platforms. While it does include useful features like hashtag suggestions and auto-publishing, its analytics are somewhat limited, supporting only basic insights into post-performance.

Pricing: 14 day free trial then pricing starts at $16.65/month

Key Features:

• Visual content calendar tailored for TikTok and Instagram
• Auto-publish for TikTok videos
• Hashtag suggestions to help increase visibility
• Analytics that track the success of your posts

3. Buffer

Buffer is another versatile social media management tool that has extended its reach to TikTok. With Buffer, users can schedule and publish TikTok videos, making it easier to maintain consistency. Buffer’s clean interface and performance tracking make it a favorite for small teams and solo entrepreneurs.

Pricing: Offers a free but limited plan and pricing starts at $5 a channel/month

Key Features:

• Schedule posts for TikTok and other platforms from a single dashboard
• User-friendly interface
• Analytics to monitor content performance
• Affordable plans for individuals and teams

4. MeetEdgar

MeetEdgar, also known as Edgar, is a low-budget social media scheduling tool known for its content recycling features that help keep your profiles evergreen. You can organize your content into categories so that you can always have something to post about. It has shown to be a good fit for entrepreneurs and freelancers. 

Pricing: Starts at $24.91 a month and doesn’t seem to provide a free offering.

Key features:

• Repurposes content automatically 
• Categorization of content 
• Tracked history and performance data for your posts
• Weekday customer support 

5. SocialBee

SocialBee is an exclusively social media scheduler, and its TikTok scheduler has become a go-to tool for marketers and businesses that aim for a structured approach to content posting on this channel and others. It allows users to automate posts, track engagement, and refine their strategies over time with the help of in-depth analytics. If you’re looking for an all-in on social media tool, then this may not be the best option especially because it doesn’t provide inbox or brand monitoring features.

Pricing: Provides a 14-day free trial then pricing starts at $24/month

Key Features:

• TikTok scheduling with automatic posting
• Content recycling to keep evergreen posts in rotation
• Detailed post analytics
• Customizable workflows for team collaboration

TikTok Desktop vs. Hopper HQ

While the TikTok app does have its built-in Video Scheduler, it has some limitations that may not be suitable for everyone. That’s where Hopper HQ comes in.

TikTok Native Video Scheduler is a useful tool for scheduling your TikTok posts in advance, but it does have some limitations that you should be aware of.

Limitations of the TikTok Video Scheduler

• Limited number of posts: It only allows you to schedule up to 10 posts per month
• Limited scheduling timeline: You can only schedule TikTok posts up to 10 days in advance
• No editing flexibility: Once you’ve scheduled a post, you cannot edit or change the schedule, video, or caption. You have to delete it and start over.
• You cannot schedule posts to multiple TikTok accounts
• You cannot schedule your TikTok post to other social media platforms

As a result, if you have multiple videos you want to schedule for more than 10 days in advance, you’ll have to repeat the scheduling process for each batch. This can be time-consuming and impractical for content creators who want to schedule many posts at once.

Another limitation of the TikTok Video Scheduler is that it does not allow you to schedule posts to multiple accounts. It’s simply a way to schedule a single post in advance. If you want to schedule multiple posts or create a posting schedule that repeats regularly, you’ll need to use a different tool.

Advantages of using Hopper HQ to schedule TikTok posts

Schedule TikToks Ahead of Time

One of the main advantages of using Hopper HQ is the ability to plan your TikTok feed ahead of time. With the TikTok built-in Video Scheduler, you can only schedule posts 10 days in advance, while with Hopper HQ, you can plan out your entire TikTok feed months in advance with no limit on future scheduling. This can be especially helpful for content creators trying to maintain a consistent posting schedule.

Bulk Schedule TikTok Posts

With the TikTok Video Scheduler, you can only schedule one post at a time, which can be time-consuming if you have multiple posts you want to schedule in advance.

With Hopper HQ, you can bulk upload up to 50 tiktok posts and plan out your entire TikTok feed in advance, then bulk edit and schedule all of your posts at once.

Schedule Captions and Hashtags

You can schedule captions and hashtags along with your posts. This can save you time and ensure your content is properly captioned and hashtagged when it goes live. 

Edit and Reschedule

One of the standout features of Hopper HQ is the ability to edit and reschedule scheduled posts. This can be incredibly useful if you want to make changes to a post before it goes live or if you need to reschedule a post due to unforeseen circumstances. With the built-in Video Scheduler, you can’t make any changes to scheduled posts, so this is a major advantage of using Hopper HQ.

The TikTok Grid Planner and Calendar Planner

In addition to these features, Hopper HQ offers a grid planner and a calendar planner, which can help you visualize your content and plan your posting schedule. The grid planner lets you see a beautiful feed of all your scheduled posts, while the calendar planner shows you a calendar view of your scheduled content. Both of these features can help plan out your content and ensure that you’re posting consistently.

Content Repurposing

Finally, Hopper HQ allows you to repurpose your TikTok content for other platforms without the watermark, such as Instagram. This can be a great way to get more mileage out of your content and reach a wider audience.

Hopper HQ offers a range of useful features that can help you save time and better manage your TikTok presence.

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7 Tips to Perfect Your TikTok Posting Schedule

Once you’ve learned how to schedule TikTok posts using the in-built Video Scheduler or other third-party tools, it’s important to take the time to perfect your posting schedule. 

Consistency is key on TikTok, as it helps to keep your followers engaged and ensures that as many people see your content as possible.

Here are a few tips for building a TikTok content calendar and finding the perfect posting schedule:

1) Determine your TikTok posting frequency

A good rule of thumb, if you’re just starting out on TikTok, is to aim for 1 to 3 posts per day. Striking a balance between posting too often and not posting often enough is important. If you post too often, you risk overwhelming your followers. On the other hand, not posting often enough makes you less likely to build and maintain a strong following or get on the For You page. 

2) Set aside dedicated time for creating content

To stick to a consistent posting schedule, set aside dedicated time for creating and curating content. This could be a few hours each week or a specific day of the week that you set aside for content creation.

By setting aside dedicated time for creating content, you can focus on creating high-quality TikToks that’ll resonate with your audience. Plus, having a consistent posting schedule helps you grow your following and boost engagement on the platform.

3) Use a content calendar

One way to perfect your TikTok posting schedule is by using a TikTok content calendar. A content calendar is a tool that helps you plan and organize your content in advance. It allows you to see what content you have coming up and when it will be posted so you can ensure a consistent posting schedule.

Using a content calendar can also help you stay organized and save time. You can schedule your content for the week or month in advance, so you don’t have to worry about trying to come up with the content on the spot. This can be especially helpful if you’ve got a busy schedule and don’t have much time to dedicate to creating content.

To create a content calendar for your TikTok account, start by brainstorming ideas for content. This could be anything from dance challenges to informative videos to funny skits. Write down all your ideas in a spreadsheet or Google Doc, and assign a date and time to each content piece.

By mapping out your content in advance, you ensure that you have a steady stream of content to post and avoid any last-minute scrambling to come up with something to post.

4) Find the best time to post

Research the best times to post on TikTok. This can vary based on your target audience and location, but the best times to post on TikTok are weekday evenings and weekends.

Consider the time zone of your target audience. If you’ve got a global audience, you may want to consider posting at different times to reach people in different time zones. As explained in the Attrock guide, 2 pm on Mondays, 4 pm on Wednesdays, and 8 am on Saturdays can be good times to target a US audience.

5) Use TikTok analytics

One of the most useful tools for perfecting your TikTok posting schedule is the platform’s built-in analytics and insights feature, which shows you the number of views, likes, comments, and shares your posts have received.

This can help you understand which posts perform well and which don’t. You can then use this information to adjust your posting schedule to ensure that you are posting content that your followers are interested in.

Another helpful feature in the analytics and insights tool is the “Followers” tab, which shows you information about your followers, including their age, gender, and location. This can be useful in determining the best time to post, as you can see when your followers are most active on the platform.

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6) Experiment with different posting times.

Different times of day will yield different levels of engagement, so it’s important to experiment with different posting times to see what works best for your audience. You can use the analytics provided by TikTok or Hopper HQ to see when your followers are most active and plan your posts accordingly.

7) Stay flexible and keep an eye out for TikTok trends

While a consistent posting schedule is important, it’s also important to stay flexible. If a particularly engaging trend or challenge emerges on TikTok, it may be worth deviating from your usual posting schedule to take advantage of the opportunity. 

To Wrap It Up

Whether you’re a content creator looking to streamline your posting process or just someone who wants a little more control over their social media presence – scheduling TikTok posts is a step in the right direction.

Overall, Hopper HQ is excellent for those looking for a more robust scheduling tool for TikTok. With the ability to schedule posts for multiple accounts and platforms and the convenience of scheduling from both mobile and desktop devices, it’s a useful tool for anyone looking to streamline their social media presence. 

So give it a try and see how it can help you better manage your TikTok presence.

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The post How to Schedule TikTok Posts on Desktop & Mobile appeared first on Hopper HQ.

Looking to connect with Gen Z and turn them into raving fans? Check out these 11 tips for leveraging video content to market to Gen Z. From creating a community to celebrating individuality, you’ll reach Gen Z where they are and create content that resonates.

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As the first generation to come of age in the era of social media, Gen Z is a particularly tough group to market to. They’re savvy, skeptical, and more likely than any other generation to ignore traditional advertising.

But there’s one medium that still has their attention: video content.

Engaging and relatable video content on TikTok, Instagram Reels, and Youtube allows you to connect with Gen Zers on a personal level, build brand trust, and create a community of loyal fans.

In this blog post, we’ll discuss 11 ways you can use video content to turn Gen Z into your raving fans.

Why does marketing to Gen Z matter?

Generation Z is the new kid on the block—and they’re here to shake things up. Born between 1997 and 2012, Gen Z is the most diverse, connected, and entrepreneurial generation in history.

They’re also a major force to be reckoned with: In 2020, they made up 32% of the global population and accounted for $360 billion in spending power.

Marketing to Gen Z

As digital natives, Gen Z has always been comfortable with technology—and that’s reflected in their spending habits. They’re more likely than any other generation to research a product online before making a purchase, and they’re not afraid to shop around for the best deals.

But don’t mistake their frugality for a lack of spending power:

• 64% prefer to pay more for eco-friendly products.
• 73% only shop for products from the brands they believe in.
• 97% of Gen Zers use social media to research the things they want to buy.

Gen Z also values:

• Authentic and transparent brands
• Connection and community
• Experiences over things
• Making a difference
• Security

Why is video content important for Gen Z?

It’s no secret that Gen Z is a highly digitised generation. They are the first generation to grow up with smartphones and social media, and as a result, they have shorter attention spans and prefer bite-sized content that is easily digestible.

Enter videos

Video content is the perfect format for Gen Zers because:

• It is highly engaging and can be consumed quickly on the go.
• Platforms like Instagram and TikTok are extremely popular with this demographic, and video content suits these platforms well.
• Videos are also highly shareable, which is essential for reaching Gen Z.
• With their tech-savvy nature, Gen Z can easily create videos with built-in video editors on Instagram and TikTok or use video editing software to grab users’ attention and keep them hooked with their creative and entertaining videos.

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11 Marketing strategies to win Gen Z using videos

Now that we’ve seen why video content works best for Gen Z, let’s see how you can leverage it. We’ll also analyse plenty of examples along the way, so keep reading below:

1. Emphasise your brand’s mission

When marketing to Gen Z, it is important to emphasise your brand’s mission. This generation is highly idealistic and wants to know that the brands they support share their values.

Emphasising your brand’s mission will make Gen Zers feel like they’ve become part and parcel of that mission. That’s how you can create a loyal brand community around your mission and shared values.

And this community will purchase your products.

Levi’s Buy Better, Live Longer campaign proves this point. The company highlights its numerous sustainability practices, leveraging Gen Z’s intrinsic care for our planet’s faith.

The brand partnered with six activists to drive its point across. And they’re all archetypes of the Z generation:

• Xiye Bastida: Mexican-Chilean activist with indigenous origins, leader of the Re-Earth Initiative
• Marcus Rashford: Gen Z football player and advocator against child hunger and homelessness
• Melati Wijsen: Indonesian climate activist
• Jaden Smith: 501cTHREE founder and Just Water co-founder
• Xiuhtezcatl: Indigenous climate activist
• Emma Chamberlain: High-profile Gen Z influencer

2. Use interactive content

Interactive content is a good strategy because Gen Z love to be involved and interact with the world around them.

Tactics include:

• Interactive video content: You can create quizzes, polls, and other types of interactive elements that will encourage Gen Zers to participate.
• Allowing Gen Zers to contribute their ideas and creations. You can do this by hosting competitions or challenges that enable them to show off their creativity.
• Using Augmented Reality (AR): This is a great way to make your video content more interactive and engaging, and incorporating an AI Video generator can further enrich this experience. Gen Zers love AR experiences and are more likely to share them with their friends.

For example, JD, a sports retailer in the UK, partnered with Nike to create an AR-based campaign promoting the launch of Nike Air VaporMax.

@sriracha.el #ad Shuffling my way around Edinburgh @jdofficial #JDVaporMaxShuffle ♬ V Shuffle – Loud Parade ft. Morrisson and OXi

TikTokers can try their Nikes using augmented reality. They can also post their videos using the #JDVaporMaxShuffle branded hashtag, thus giving the campaign momentum with user-generated content. This #JDVaporMaxShuffle hashtag campaign got over 3.2 billion views on TikTok.

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3. Use a hook

Using a hook allows you to create relatable, shareable content that can go viral. To do this, leverage controversy, your audience’s values, and their interests.

You can also pack your message leveraging the current challenges and trends on TikTok.

Remember to:

• Not be too salesy
• Provide value
• Include a clear CTA
• Choose a good thumbnail to generate more clicks

Nike offers another good example with its “Ask Athletes” series. These TikToks:

• Feature explicit thumbnails with the “Ask Athletes” banner; that’s what motivates people to click on them
• Are catchy and fast-paced
• Provide value because they’re motivational and inspiring
• Do not have explicit written CTAs, but every athlete in these clips is wearing Nike clothing, thus offering an implicit CTA

@nike Reply to @jaden.the.runner You asked, here are the answers #askathletes ♬ Storytelling – Adriel

4. Use the right channels

Studies show that Gen Z uses these channels predominantly:

• TikTok
• Instagram
• YouTube
• Snapchat

Why?

Video content is highly versatile. You can listen to it without pictures while going on with your daily life, or you can watch it with no sound while watching a B-rated Netflix movie with your friends.

Mogo.ca offers a good example in this department, with Carter Sullivan as their spokesperson. Carter discusses the mobile app’s advantages on YouTube, detailing how the app helped her manage her finances.

This authentic, detailed video aims to convince more people in her generation to try Mogo. The strategy works because Gen Z is very interested in their finances.

5. Incorporate UGC

The point of incorporating user-generated content in your strategy is to turn Gen Z fans into your own brand’s creators. You can encourage UGC by:

• Working with influencers
• Creating a specific campaign with a clear hashtag that helps you track the user-generated content created
• Giving your followers clear guidelines regarding the content they have to create
• Using incentives that can range from discounts to the chance of winning a prize or even recognition

Laura Mercier’s #readySETgo challenge is a good example because:

• It gives TikTokers the chance to show their transformation using Laura Mercier products and creates more brand awareness.
• The campaign brings people together as they celebrate specific values like inner beauty.
• TikTokers get the chance to be creative and thus gain appreciation in their community.
• The campaign is scalable; One influencer encouraged TikTok users to recreate the #readySETgo tutorial for a chance to win $1000 worth of Laura Mercier products.

The campaign’s soundtrack went viral. In the example below, CharqueryGrills got over 15k likes using the #readySETgo audio as a basis for this recipe inspo:

6. Leverage influencer-created content

Influencer-created content is similar to UGC because the influencers:

• Have creative freedom
• Can give their honest opinion on your brand

The differences (read, advantages) are that:

• You may have an agreement outlining the number of posts, the type of content they are allowed to publish, and the frequency.
• Influencers know how to produce more professional-looking videos.
• You have access to a larger audience who trusts that influencer.

In exchange, you can either offer the influencers a free product (product seeding), pay them per post, or on the number of sales their posts generate.

Pro tip: To avoid legal issues or being duped by fake influencers, partner with a TikTok influencer agency. The best agencies give you access to a database of trustworthy, professional influencers and can assist you with your TikTok strategy.

One good example is Dr Wallace Nozile, MD, showcasing the iWALKFree Hands-Free Crutches.

View this post on Instagram

A post shared by Dr. Wallace R. Nozile, MD (@skindoctor_md)

The video shows him testing these crutches in his home, and you can notice the absence of special effects. That, along with the personal disclosures on the right-side text, generates increased authenticity.

That authenticity:

• Makes the video and product memorable.
• Fosters trust in the iWalkFree crutches.

And those are essential ingredients to boost awareness and increase sales.

7. Leverage the power of video in marketing e-mails

Using video in your email newsletters has several advantages:

• It can improve click-through rates by 65%.
• 64% of shoppers are more likely to purchase your products.
• The cost per lead drops by 19%.

One example is Spotify’s incorporating video in their marketing e-mail to explain how their Framer X works. This e-mail brings relevant help to Spotify users, responding to one of their poignant needs.

8. Tap into Gen Z FOMO with time-sensitive posts

You can use FOMO (fear of missing out) to your advantage by creating time-sensitive content.

This kind of content:

• Builds a sense of urgency
• Encourages social sharing
• Creates a “ripple effect” that gets more people interested in your brand

Guess’s #InMyDenim challenge offers a good example because the campaign lasted only six days. Therefore, TikTokers had a limited interval to show their beautiful transformations using Guess jeans.

The results are astounding:

• 5,500 UGC videos
• 10.5 million views
• 14.3% engagement rate
• 12,000 new TikTok followers

@ourfire Don’t you wish getting ready was this easy? #inmydenim #sponsored @guess ♬ #inmydenim I’m a Mess – Bebe Rexha

9. Leverage #hashtags

Leveraging hashtags helps you track your brand mentions and expose your content to new audiences.

Pro tip: Use relevant and popular hashtags, as well as branded hashtags unique to your business. These hashtags have to be short, memorable, and relevant.

For example, Laura Mercier’s #ReadySetGo hashtag Implies that people can get ready with these products immediately, and suggests the fast-paced video format.

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10. Don’t be afraid to show off that sense of humour

Why is it important to use humour when marketing to Gen Z? It’s easy: funny videos are more likely to go viral.

But that’s not the only reason:

• Humour can make your brand more relatable, which helps you connect with potential customers on a deeper level.
• It can help you stand out from the competition.
• People are more likely to remember your brand if you make them laugh.

Washington Post does a great job of using humour even if it’s a serious publication:

@washingtonpost In climate change news: this map shows where extreme heat records were broken across the United States during summer 2022. #climateanxiety #climatechange2022 #climatecrisis #newsreporterlady ♬ original sound – Mark Humphries

The TikTok video above tackles climate change, which is an essential issue for Gen Z. The humour stems from different aspects:

• The inherent human instinct to eventually see the amusing side of the things we cannot control
• The little dance associated with the presenter’s serious face
• The voice-over

And you can think of even more reasons why this video is funny.

But the real question is, why present an important issue for Gen Z in an amusing way?

How does this convince them to purchase a Washington Post subscription?

The clip humanises the publication, which helps create a connection with potential readers. It also shows that The Washington Post is not afraid to have a little fun, even if it means breaking the mould of traditional news media.

And Gen Z is all about challenging patterns.

Here’s another great example of the Washington Post using humor in covering the Brazilian presidential elections:

@washingtonpost Lula won on pledges to defend democracy, save the Amazon rainforest and bring social justice to Latin America’s largest nation. #brazil #sweetvictory #spongebob ♬ original sound – FanDuel

11. Highlight your brand’s beliefs and values

This strategy works because:

• It attracts like-minded people to your brand
• It helps you build a strong community around your products or services
• It sets you apart from the competition

A good example is WNRS (We’re Not Really Strangers), a card game that has been created to empower meaningful connections with others.

That’s what the brand sells: not a card game but the promise of finding that spark or connection with others.

Why does it work?

• Gen Z believes that people are interconnected. The generation craves hyperconnectivity and, as such, sees it everywhere in the Universe.
• The WNRS clips show universal truths that anyone can relate to.

As a result, people want to be part of this community that speaks the truths they feel.

Best Gen Z marketing campaigns

In addition to the examples above, let’s discuss five of the best Gen Z marketing campaigns:

1. #ChipotleLidFlip Challenge

The campaign went viral extremely fast because young people wanted to show off their skills. Gen Z-ers crave to be part of a community and appreciate laidback, fun challenges.

Pro tip: Notice the memorable branded hashtag which differentiates the campaign and offers clear instruction to the audience.

@daviddobrik #ChipotleLidFlip @chipotle #ad ♬ Flip – Future

2. Guess’s #InMyDenim

This campaign deserves a second mention because it was extremely well orchestrated. Otherwise, it wouldn’t have gotten so many views, new followers, and UGC posts in just six days.

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3. Netflix “Guess the Show” Series

The series encompasses all the features a campaign should have, especially one with a Gen Z audience that unfolds on TikTok.

Therefore, we’re looking at:

• A challenge to guess popular shows that Gen Z-ers watch
• The chance to connect with a community of fans
• The fun of “getting it” and being right
• A spot-on hashtag that catches people’s attention, telling them what they’re in for and what to do in just three simple words

Here’s an example promoting Netflix’s “Locke and Key” show:

@netflix no hints from me #guesstheshow #netflix ♬ original sound – Netflix

4. #ThousandDollarCrocs

This Crocs campaign offers another good example because:

• It unleashes people’s creativity as they customise their $1,000 Crocs.
• It connects with an intrinsic value: the need for authenticity. The campaign description specifically says it embodies the “Come As You Are mentality.”
• People participating in this campaign aim to show the world “IM GONNA BE whatever I want,” as per the original description. As such, the campaign:
  • Creates a community of people who appreciate connection and diversity.
  • Specifically targets Gen Zers who have adopted these two guiding values.

@rayann_prophet Ready for Christmas @crocs #ThousandDollarCrocs #christmas #crocs #foryou #famous ♬ Underneath the Tree – Kelly Clarkson

5. Instagram “We Make Today”

Instagram celebrates creativity, individuality, and self-expression; that’s this campaign’s message. The platform wants to let its users know they matter and are beautiful regardless of how they choose to present themselves to the world.

View this post on Instagram

A post shared by Benito Skinner (@bennydrama7)

Leveraging significant values like community, inclusion, individuality, and self-expression is a powerful nudge to Gen Z because they share the same principles.

Through this campaign, Instagram aims to become:

• Relatable
• Authentic
• Trustworthy

And considering Ogilvy orchestrated the whole thing, it’s no wonder it achieved its goals.

Are you marketing to Gen Z?

Video is one of the most powerful tools you have at your disposal when it comes to marketing to Gen Z. It allows you to connect with them on a personal level, show them who you are as a brand, and create a community of raving fans.

So, what are you waiting for? Start creating video content that will turn Gen Z into your biggest fans today!

Use platforms like TikTok and Instagram Reels to reach Gen Zers on their turf. And don’t forget to employ hashtags, challenges, and influencers to amplify your reach even further.

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 Related content:

– The Best Time to Post on TikTok
– How to Link Instagram to TikTok
– How to Get More Views on TikTok
– How to Remove The TikTok Watermark in 7 Easy Ways

David Morneau

David Morneau is the co-founder and CEO of inBeat, a hybrid micro-influencer marketing SAAS/agency that helps brands scale their marketing efforts. He has helped over 200 DTC brands to date.

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The post Marketing to Gen Z: 11 Strategies to Win Over Gen Z with Video Content appeared first on Hopper HQ.

Well, there’s a reason for that! In fact, there are a couple of potential reasons.

What’s the Adjust Clips option on TikTok?

When you’re editing a video on TikTok, the Adjust Clips option allows you to change the start and end points of your video.

However, sometimes this invaluable feature disappears. Here is why and how to fix it.

Where did the Adjust Clips option on TikTok go?

There are multiple reasons why the Adjust Clips option has disappeared from your TikTok:

1. The video is too short

If your video is too short, the Adjust Clips option will disappear. This is because TikTok doesn’t want you to make your videos too short.

Tiktok wants you to keep the video length around 15 seconds so that people don’t get bored and stop watching. So, if you’re ever editing a video on TikTok and you can’t find the Adjust Clips option, it’s maybe because your video is too short.

Try adding some more footage or extending the start and end points of your existing footage to make your video longer.

2. The video is too long

While the TikTok video editor is incredibly powerful, every tool has its limits. Sometimes, when a video is too long, or there are too many clips, the editor can’t manage the processing on your device.

If you’re looking to produce a very long clip, try editing as you go to minimise the processing and ensure that the option doesn’t disappear.

3. Using Video Green Screen or other incompatible effects

Finally, we’ve noticed that certain filters and effects are not compatible with the TikTok video editor and adjusting clip lengths.

This includes filters and effects that have a heavy requirement for processing including the video greenscreen.

If you need to use video green screen or another incompatible effect, try making and editing your entire TikTok first then adding the clips where you need the special effects.

Removing the TikTok Watermark

Finally, remember that using your videos created on TikTok on other platforms runs the risk of limiting their exposure. For example, if you post a TikTok video on Instagram with the TikTok watermark present, blurred or covered by a border, the Instagram algorithm will reduce its reach and visibility.

To solve this you can simply connect your TikTok account to Hopper HQ, reschedule your video post as an Instagram Reel or to any other platform and Hopper HQ will automatically remove the TikTok watermark for you.

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Happy TikToking!

Related posts:

• The Best Time to Post on TikTok
• How to Link Instagram to TikTok
• How to Get More Views on TikTok
• How to Remove The TikTok Watermark

The post Adjust Clips Option Missing on TikTok? Here’s Why & How to Fix it appeared first on Hopper HQ.

Cross-posting your content across multiple social media platforms is a great way to get more eyes on your brand, expand your audience, and build awareness. Connecting TikTok to Instagram is a quick and easy way to repurpose TikTok content and cross-post from TikTok to Instagram to attract a whole new audience. 

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Adding Instagram on TikTok gives you the ability to expand your reach on both platforms and convert your TikTok audience to Instagram followers. In fact, many brands and creators have reported an increase in their Instagram following after joining TikTok.

Here’s how to add Instagram on TikTok:

How to link TikTok to Instagram

1. Download the TikTok app on your phone from the Apple Store or Play Store
2. Open the TikTok app and log in or create an account
3. Tap “Profile” at the bottom right of the TikTok home screen
4. Tap “Edit Profile“ on your profile page
5. You’ll see the “Social” section on your edit profile screen 
6. Tap “Add Instagram” under “Social”
7. The Instagram Login screen will load; log in using your Instagram username and password, or continue with Facebook

Voila! There is now an Instagram icon next to the “Edit Profile” button on your TikTok profile page. 

Tap the Instagram icon to be redirected to Instagram.

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Linking TikTok to Youtube

It is also possible to link your TikTok and Youtube accounts. 

To connect your Youtube account to TikTok, follow the same steps above, but tap “Add Youtube” in step 6.

Complete the rest of the steps as you did for Instagram. Your YouTube account is now linked to your TikTok, you will see 2 options when tapping the Instagram icon next to “Edit Profile”; Instagram and Youtube.

How to unlink Instagram from TikTok

1. Follow the steps above to go to your “Edit Profile” screen
2. Tap on your Instagram handle under “Social” on your “Edit Profile” screen
3. Tap “Unlink”

Voila! Your Instagram is removed from your TikTok.

Beware of TikTok watermarks

Using TikTok to create and edit videos and resharing that content on Instagram makes perfect sense when it comes to expanding reach.

Instagram caught up to the growing popularity of TikTok with the launch of Reels.

However, Instagram was not thrilled about users only sharing TikTok content on its platform and treating Reels as the secondary platform.

So, to encourage users to make original Reels content, Instagram has made changes to its algorithm to no longer promote Reels that have a TikTok watermark on them.

Related: How to Remove The TikTok Watermark

With that said, Hopper HQ lets you share TikTok videos to Instagram without the TikTok watermark in just a few clicks.

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How to Share TikTok Videos on Instagram (directly from TikTok)

Now that you’ve linked Instagram to TikTok, you can easily share your TikTok videos on Instagram as well.

You can share your TikTok videos directly to Instagram in 3 ways:

1. Sharing a public Tiktok video before publishing 
2. Saving a Tiktok video after publishing (public or private videos)
3. Using Hopper HQ

Method 1: Sharing a public TikTok Video to Instagram before publishing

In order to share a video on TikTok and Instagram simultaneously, your TikTok video needs to be public. Here’s how to do it:

1. Tap the “+” icon on the Tiktok home screen
2. Record a video or upload one from your gallery
3. Edit your video, then tap “Next”
4. In the “Who can view this video” section, select “Everyone” or “Friends” to make your video public
5. Tap the Instagram icon to share directly to Instagram 
6. Tap Post. 
7. Once the video is posted on TikTok, the app will redirect you to Instagram to repost your video
8. once on Instagram, you’ll see 2 options: “Feed” and “Stories”.
9. Select the one you want, and continue to post as you normally would on Instagram.

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Method 2: Saving a Tiktok video after publishing (public or private video)

You do not need to make your video public if you don’t want to. This method allows you to share your TikTok videos even if they’re private. All you need to do is save the TikTok video to your gallery and post it to Instagram. Here’s how:

1. Go to your TikTok profile
2. Select the TikTok video you want to share to Instagram
3. Tap on the three dots on the right side of the screen and select “Save Video”

1. Your TikTok video will be downloaded to your phone gallery 
2. Open Instagram and upload the video to post on your feed as a reel or story
3. Edit your video, and add your text, caption, and hashtags
4. Tap “Share”, and you’re all set!

Method 3: Using Hopper HQ

Hopper HQ’s latest feature lets you repost your TikTok video content to Instagram and other social media platforms in just a few clicks. Here’s how to repost TikTok videos to Instagram using Hopper HQ:

1. On the Hopper HQ desktop app, go to your TikTok grid planner
2. Simply click the TikTok post you’d like to repost to Instagram
3. Click “Reschedule” on the right side of the screen
4. Click the Instagram account you’d like to repost to
5. You can also repost to Facebook, Linkedin, Twitter, or Pinterest
6. Choose the date and time to schedule your post, or post immediately

That’s it! Hopper HQ will post your TikTok video on Instagram and other platforms WITHOUT the TikTok watermark.

Try Hopper HQ for yourself! Start your 14-day free trial

How to add TikTok link on Instagram?

The only way to add a TikTok link to your Instagram profile is through a link in your bio. 

Here’s how to add a link to your Instagram profile:

1. Go to your Instagram profile page 
2. Tap “Edit Profile“
3. Tap “Add Links” in the new window 
4. Tap “Add external link”
5. Type in your TikTok profile URL and give it a title
6. Tap “Done” in the top right corner of your screen.

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Related Posts:
– TikTok Explained: A Complete Beginner’s Guide
– How to Make, Edit, Save & Delete TikTok Videos
– The Best Time to Post on TikTok
– How to Get More Views on TikTok
– Webinar | Mastering TikTok for Business
– How to Get More Views on TikTok
– How to Remove The TikTok Watermark

The post How to Link Instagram to TikTok appeared first on Hopper HQ.

With over 160 thousand followers on Tiktok, our guest, Ghita El Haitmy (TikTok: @tech.bible), CEO of mytechbible, helps businesses adopt a video-first approach to interacting with their users and coaches teams on how to go viral on TikTok.

Learn the ins and outs of mastering TikTok growth, how to promote your business on the platform the right way, what content works for your brand, how to target the right people, how to measure success, and so much more.

Watch the full webinar video below to learn:

• Who’s on TikTok?
• Can you only sell to millennials on TikTok?
• What does success look like for a business on TikTok?
• What sort of content works well on TikTok?
• How to align content with your TikTok strategy?
• Types of TikTok content: Trends vs series
• Creating TikTok videos
• TikTok hooks
• Tips to find content in your niche
• Tiktok discoverability & influencers
• TikTok spark ads

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The post Webinar | Mastering TikTok for Business appeared first on Hopper HQ.

If you’ve been contemplating adding TikTok to your brand’s social media repertoire, you may find yourself lost in a sea of lip-syncing and dancing videos, and you might be wondering if TikTok is the right platform for your business. 

We’ve got all the answers 

In this webinar, our Hopper HQ co-founder and host, Mike Bandar, chats with TikTok brainbox, Oli Hills, CEO of TikTok marketing agency Nonsensical, to introduce TikTok as a social media platform for brands and explore how to easily and strategically get started on the new (and maybe daunting) platform, so you can decide for yourself if TikTok is just a passing trend or the future of social media…

You’ll learn:

• Who is TikTok for?
• TikTok vs. other social platforms
• What is TikTok for business?
• How to find your TikTok audience?
• Should you leverage TikTok influencers or TikTok creators
• TikTok advertising
• The dos and don’ts for businesses starting on TikTok

Watch the full webinar below:

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The post Webinar | TikTok for Business: A Passing Trend or The Future of Social Media? appeared first on Hopper HQ.