Amal Moursi, Author at Hopper HQ

How To Use Metaverse Marketing in Social Media (with Examples)

Amal Moursi — Thu, 12 Jan 2023 15:05:06 +0000

We’ve all heard the term Metaverse, but what is it exactly? and how can your business leverage metaverse marketing in social media? Read on to find out.

Metaverse is a virtual universe that tech experts believe to be the future of the Internet. It’s a conceptual virtual world that allows people to work, play, shop, and interact with others.

It’s growing in popularity, and people eagerly wait to experience it.

Technology enthusiasts are working on making the metaverse’s imagination a reality as they introduce new ways to use this opportunity to promote their businesses.

What’s more, is that you too can capitalize on the popularity of metaverse marketing by using popular mediums like social media.

Want to know how?

In this post, we will show you some great ways to do so.

What is Metaverse Marketing?

Metaverse marketing means promoting your company, products, or services through the metaverse.

Although it is a new digital marketing medium, it can help you promote your brand more effectively than other digital marketing channels.

Here, you can create virtual markets, stores, and products and provide your customers with a personalized virtual experience.

Furthermore, in the metaverse, people can directly buy your products through digital currencies such as cryptocurrency.

This allows them to get familiar with these products by using them themselves, which is the easiest way for marketers to explain the products and for buyers to learn about them.

In today’s digital age, platforms like metaverse can give customers a thorough understanding of what your brand stands for and what it has to offer.

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How does Metaverse Marketing Work?

The concept of the metaverse is to design a virtual world that is similar to physical reality. Metaverse is a virtual world that isn’t yet completed.

And even though it is still in development, metaverse has already piqued the interest of audiences worldwide.

By wearing virtual reality (VR) glasses, you can explore the virtual world, see and even feel as if you are physically present.

Being a part of the metaverse allows you to have a virtual experience of your daily routine life, allowing you to explore new things.

You can do the following in the metaverse:

Interact on social media
Purchase real estate
Work your way around the world
Play video games

And the fun part is it all takes place from the comfort of your couch! You don’t have to go anywhere.

Social media has connected people worldwide, allowing them to engage and connect regularly.

And metaverse is an extension of social media with all the elements of social networking. In fact, it’s not wrong to state that it can be the future of social media.

Let’s take an example of the virtual platform Xone, where you can build your virtual world.

This platform lets you do all the activities just like on regular Facebook, LinkedIn, YouTube, or Instagram, such as:

Viewing updates of your virtual connections in your newsfeed
Liking posts
Commenting and sharing

Additionally, the metaverse is a diverse social networking platform that lets you be a part of that virtual world through your avatar.

Creating avatars for your personality is a concept introduced previously in social networking. However, a virtual avatar that moves, talks, and does everything a real person does, is an idea social networks have yet to conceptualize.

But metaverse lets you do that.

Metaverse is turning life-long dreams into realities. For example, in the metaverse, people can:

Meet their favorite celebrities in the metaverse
Attend their dream concerts and shows
Tour worldwide with no restrictions

Moreover, social media marketers can benefit greatly from the metaverse in this era of digital evolution. They can virtually interact with their target audiences.

Unlike a comment or text message, real-time interactions allow companies to understand their buyers better.

Especially now that 70-80% of business buyers prefer to conduct business transactions through digital channels.

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5 Metaverse Marketing Strategies to Try in 2023

1. Create Virtual Brand Avatars

Virtual avatars are an essential part of representing the user in a metaverse.

Customized avatars are in demand because users want to relate to these identities.

Famous brands have stepped into the metaverse and are selling virtual accessories. Users can buy these to develop their avatars.

For example, you can buy Nike’s branded sports apparel and footwear in Roblox and Adidas’ branded virtual gear in the Open Sea NFT marketplace.

2. Add Real-Life Experiences

The metaverse is a world inside the goggles you can enter by wearing.

People in this world of imagination live a virtual life and want to do everything they can or want to do in their daily routines.

Many businesses have established a presence in virtual worlds, allowing their customers to enjoy virtual experiences like they do in real life.

Domino’s Pizza established a virtual food counter in Decentraland, and J.P. Morgan & Chase established a virtual Onyx bank.

People in these virtual worlds buy pizzas, open virtual bank accounts, and do everything they can.

3. Host Virtual Events

Conduct virtual events such as expos, concerts, and other activities to allow Generation Zers to connect with your brand in the metaverse by creating an environment where they can entertain themselves.

Recently, the famous hamburger and fast food chain McDonald’s hosted two virtual events.

First, they collaborated with fashion brand Humberto Leon to showcase their products by hosting the Hall of Zodiacs at the beginning of the 2022 lunar year.

And then, they opened an entire McDonald’s restaurant modeled after their Chicago headquarters and held a ninety-minute awards ceremony on the Odyssey platform.

3. Leverage Video Gaming

Video gaming is a very favourite pastime of metaverse users. Gaming has become the biggest influence in the growing popularity of the metaverse revolution.

You can play popular virtual games like Farmer’s World, Fortnite, and Chain of Alliance, where you buy NFT items with cryptocurrency and use them in your gaming experience.

4. Sell Digital Assets

Users expect a real-time purchasing experience in the metaverse, just as they do in real life.

They intend to put these digital assets to use in the virtual world.

And now, brands are selling these non-fungible tokens to entertain loyal customers.

Virtual NFT marketplaces such as Binance, Nifty Gateway, and Raribles are popular places to buy collectables, video games, and other digital assets.

In fact, famous video game retailer GameStop took advantage of the situation and launched its NFT marketplace. It has allowed avid gamers to purchase in-game assets from this marketplace using Ethereum currency.

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Visually plan your posts. Drag and drop everywhere.

Create your first post

Major tech companies believe that the metaverse does not entirely exist now. We agree that it’s undergoing development, but it’s wrong to testify that it’s not here.

Leading brands are already establishing a presence in the metaverse by creating their virtual worlds or launching an existence of their own within established worlds.

Here are a few examples of how well-known brands are using the metaverse to invite their social media followers to join them in their virtuality.

Claire’s

Popular fashion retail brand Claire’s recently launched the virtual fashion show ShimmerVille on the Roblox platform.

Claire’s has regularly promoted ShimmerVille on its official social media accounts on Facebook, Instagram, and TikTok.

@clairesstores you need to check out shimmerville! #claires #ShimmerVille #ShowYourShimmer #roblox ♬ SLAYYY –

Decentraland

Decentraland’s virtual platform is very active on social media.

They use YouTube to provide tutorials to users on how to use the features of their virtual world.

During the Game Jam event, for example, it uploaded a complete video demonstrating how to build a multiplayer wall.

Decentraland’s team uses Facebook to promote virtual events like music festivals and fashion shows.

Gucci

The world-famous Italian leather and fashion brand Gucci entered the metaverse by launching the Gucci Vault Land on The Sandbox platform.

Gucci gave us a sneak peek of this experimental world on its official Facebook page.

Nike

Nike announced its entry into Roblox by launching its virtual world, Nikeland, via an introductory video on its Instagram page.

View this post on Instagram

A post shared by Nike (@nike)

Wendy’s

Another example is the fast food chain Wendy’s. Wendy’s launched the Wendy Verse in Horizon Worlds, the online virtual game by Roblox.

It launched Buck Biscuit Dome, a virtual reality restaurant it is heavily promoting on its official Facebook and Instagram pages.

View this post on Instagram

A post shared by Wendy's (@wendys)

Are You Building Your Virtual World Soon?

Step up to the plate and carve out your own identity in a market that’s yet to be realized.

Only a handful of businesses have ventured into the ever-changing metaverse world.

With only a few companies currently existing in the metaverse, you only have a little competition right now.

Use this golden opportunity to establish your brand in the metaverse to attract the younger tech generation to your business.

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The post How To Use Metaverse Marketing in Social Media (with Examples) appeared first on Hopper HQ.

How to Schedule TikTok Posts on Desktop & Mobile

Amal Moursi — Fri, 06 Jan 2023 14:34:19 +0000

Want to learn how to schedule TikTok posts on desktop and mobile? You’ve come to the right place.

So, how exactly do you go about scheduling TikTok posts? Though TikTok has a built-in scheduling feature, it has its limitations. A few third-party tools (Hopper HQ being one of them) can help you schedule your TikTok posts in advance, while, at the same time, centralizing all your social media in one place.

In this blog post, we’ll review the steps for scheduling TikTok posts using a few of these tools on desktop and mobile devices.

So, let’s get started.

How to Schedule TikTok Posts Natively on Desktop

The TikTok desktop website allows creators and business accounts to schedule a TikTok post on the web upload page. Once scheduled, the post will be visible on both the web and mobile app versions of TikTok.

Here’s how to schedule TikTok posts with the TikTok native video scheduler:

The first step to accessing TikTok desktop scheduling is changing your account type to a business or creator account. To do so, go to Settings > Account and change your account type.
Log in to your account on tiktok.com on your web browser.
Click on the + Upload icon at the top right corner

You’ll be directed to upload and edit your video, add your caption, hashtags, edit your cover image, and set your privacy settings.

5. Toggle the schedule button and choose a date and time to schedule your post. TikTok will use the time zone of your computer settings.

All left to do is Click schedule and you’re done! You should receive a message similar to the one below.

How to edit a scheduled post on tiktok

It’s worth noting that once your video is scheduled, you won’t be able to make any edits to the video, caption, hashtags, or scheduled time.

If you wish to edit your video or scheduled time, you need to delete the scheduled post, make the edits, and then re-upload it.

Once your scheduled video is posted, TikTok will send you a push notification to let you know your post is live.

Schedule TikTok Posts with Hopper HQ

Scheduling TikTok posts from your desktop is a convenient way to plan out your content in advance and take some of the pressure from constantly being on your phone. That’s where Hopper HQ comes in, a social media scheduling platform that allows you to schedule posts across multiple platforms, including TikTok.

How to use Hopper HQ to schedule TikTok posts from your desktop

1) Connect your TikTok account to Hopper HQ

The first step is to connect your TikTok account to Hopper HQ. Simply click on the “+ Add Account” on the bottom left menu on the Hopper HQ dashboard, select TikTok from the list, and follow the prompts to log in and authorize the connection.

2) Upload your TikTok video from your PC

Once your TikTok account is connected, you can begin creating your TikTok post. Click on the “Create Post” button. You’ll then be able to upload your TikTok video directly from your PC by clicking the “Choose File” button and selecting the video file from your computer.

3) Schedule your TikTok post

After you’ve uploaded your video, you can set the date and time you want the post to go live. Simply select the desired date and time from the calendar and clock icons on the Hopper HQ dashboard.

And that’s it! Your TikTok video will be scheduled and ready to publish! You don’t need to worry about it anymore, Hopper HQ will do the rest!

How to Schedule TikTok Posts on Mobile

Currently, you are not able to schedule TikTok posts using the native TikTok mobile app. If you want to schedule using TikTok you need to log in through the desktop and then follow the steps mentioned in the section below.

To be able to schedule TikTok posts on mobile, you will have to consider a third-party TikTok scheduler, like for example Hopper HQ. By using a tool like Hopper HQ you’ll be able to schedule content on a variety of social media channels in just a few clicks.

Remember that if you’re not seeing the scheduling option on your desktop account, then you’re most likely using a personal account rather than a business one.

How To Schedule TikTok Posts from HopperHQ Mobile App

The Hopper HQ Android and iOS mobile apps allow you to schedule posts for multiple social media platforms, including TikTok, from your mobile. Here’s how to use the Hopper HQ mobile app to schedule TikTok posts:

Download the Hopper HQ app from the App Store or Google Play Store.
Log in to the Hopper HQ mobile app.
Tap the + icon in the top right-hand corner to create a post
Upload your video, and add captions and hashtags
Select the date and time to schedule your post
Choose TikTok as the platform on which you want to schedule your post
Select any other social media platforms where you’d like to post
Tap “Schedule”

Your post will be scheduled, you will receive a push notification to continue posting on TikTok when the publishing time arrives.

If you wish to change your schedule or edit your video or caption, you can easily edit your scheduled post and save the changes.

Hopper HQ offers a range of features that make it a great option for scheduling TikTok posts. In addition to allowing you to schedule posts for multiple social media platforms, it also allows you to schedule posts to multiple accounts, so you can easily manage multiple TikTok profiles from one place.

Best TikTok Schedulers in 2024

Finding the right TikTok scheduler can transform how you manage your social media strategy. Whether you’re aiming for consistent posting or boosting engagement, using a reliable tool ensures you stay on top of your content calendar. With a growing number of TikTok scheduling tools, it’s important to find one that meets your specific needs. Below, we’ll explore some of the best TikTok schedulers in 2024, so you can streamline your content creation and maximize performance.

1. Hopper HQ

Hopper HQ is a refreshingly simple social media scheduling tool that allows you to schedule TikTok posts alongside other platforms like Instagram, LinkedIn, Twitter, Pinterest, YouTube Shorts, and Facebook. Use its visual content calendar to easily plan and organize your campaigns. With advanced management and team collaboration features, Hopper HQ provides a robust solution for businesses and social media managers looking to optimize their TikTok strategy.

Pricing: 14 day free trial and subscriptions start at $16/month

Key Features:

Drag-and-drop calendar for effortless scheduling
Auto-posting for TikTok and other platforms
Link-in bio feature to move your audience to your most important pages
User-friendly interface perfect for teams

2. Later

Later is a visually-driven social media scheduling platform, widely known for its Instagram management features. However, it also supports TikTok scheduling. It offers a drag-and-drop calendar for scheduling TikTok posts, but its interface can feel basic compared to more advanced platforms. While it does include useful features like hashtag suggestions and auto-publishing, its analytics are somewhat limited, supporting only basic insights into post-performance.

Pricing: 14 day free trial then pricing starts at $16.65/month

Key Features:

Visual content calendar tailored for TikTok and Instagram
Auto-publish for TikTok videos
Hashtag suggestions to help increase visibility
Analytics that track the success of your posts

3. Buffer

Buffer is another versatile social media management tool that has extended its reach to TikTok. With Buffer, users can schedule and publish TikTok videos, making it easier to maintain consistency. Buffer’s clean interface and performance tracking make it a favorite for small teams and solo entrepreneurs.

Pricing: Offers a free but limited plan and pricing starts at $5 a channel/month

Key Features:

Schedule posts for TikTok and other platforms from a single dashboard
User-friendly interface
Analytics to monitor content performance
Affordable plans for individuals and teams

4. MeetEdgar

MeetEdgar, also known as Edgar, is a low-budget social media scheduling tool known for its content recycling features that help keep your profiles evergreen. You can organize your content into categories so that you can always have something to post about. It has shown to be a good fit for entrepreneurs and freelancers.

Pricing: Starts at $24.91 a month and doesn’t seem to provide a free offering.

Key features:

Repurposes content automatically
Categorization of content
Tracked history and performance data for your posts
Weekday customer support

5. SocialBee

SocialBee is an exclusively social media scheduler, and its TikTok scheduler has become a go-to tool for marketers and businesses that aim for a structured approach to content posting on this channel and others. It allows users to automate posts, track engagement, and refine their strategies over time with the help of in-depth analytics. If you’re looking for an all-in on social media tool, then this may not be the best option especially because it doesn’t provide inbox or brand monitoring features.

Pricing: Provides a 14-day free trial then pricing starts at $24/month

Key Features:

TikTok scheduling with automatic posting
Content recycling to keep evergreen posts in rotation
Detailed post analytics
Customizable workflows for team collaboration

TikTok Desktop vs. Hopper HQ

While the TikTok app does have its built-in Video Scheduler, it has some limitations that may not be suitable for everyone. That’s where Hopper HQ comes in.

TikTok Native Video Scheduler is a useful tool for scheduling your TikTok posts in advance, but it does have some limitations that you should be aware of.

Limitations of the TikTok Video Scheduler

Limited number of posts: It only allows you to schedule up to 10 posts per month
Limited scheduling timeline: You can only schedule TikTok posts up to 10 days in advance
No editing flexibility: Once you’ve scheduled a post, you cannot edit or change the schedule, video, or caption. You have to delete it and start over.
You cannot schedule posts to multiple TikTok accounts
You cannot schedule your TikTok post to other social media platforms

As a result, if you have multiple videos you want to schedule for more than 10 days in advance, you’ll have to repeat the scheduling process for each batch. This can be time-consuming and impractical for content creators who want to schedule many posts at once.

Another limitation of the TikTok Video Scheduler is that it does not allow you to schedule posts to multiple accounts. It’s simply a way to schedule a single post in advance. If you want to schedule multiple posts or create a posting schedule that repeats regularly, you’ll need to use a different tool.

Advantages of using Hopper HQ to schedule TikTok posts

Schedule TikToks Ahead of Time

One of the main advantages of using Hopper HQ is the ability to plan your TikTok feed ahead of time. With the TikTok built-in Video Scheduler, you can only schedule posts 10 days in advance, while with Hopper HQ, you can plan out your entire TikTok feed months in advance with no limit on future scheduling. This can be especially helpful for content creators trying to maintain a consistent posting schedule.

Bulk Schedule TikTok Posts

With the TikTok Video Scheduler, you can only schedule one post at a time, which can be time-consuming if you have multiple posts you want to schedule in advance.

With Hopper HQ, you can bulk upload up to 50 tiktok posts and plan out your entire TikTok feed in advance, then bulk edit and schedule all of your posts at once.

Schedule Captions and Hashtags

You can schedule captions and hashtags along with your posts. This can save you time and ensure your content is properly captioned and hashtagged when it goes live.

Edit and Reschedule

One of the standout features of Hopper HQ is the ability to edit and reschedule scheduled posts. This can be incredibly useful if you want to make changes to a post before it goes live or if you need to reschedule a post due to unforeseen circumstances. With the built-in Video Scheduler, you can’t make any changes to scheduled posts, so this is a major advantage of using Hopper HQ.

The TikTok Grid Planner and Calendar Planner

In addition to these features, Hopper HQ offers a grid planner and a calendar planner, which can help you visualize your content and plan your posting schedule. The grid planner lets you see a beautiful feed of all your scheduled posts, while the calendar planner shows you a calendar view of your scheduled content. Both of these features can help plan out your content and ensure that you’re posting consistently.

Content Repurposing

Finally, Hopper HQ allows you to repurpose your TikTok content for other platforms without the watermark, such as Instagram. This can be a great way to get more mileage out of your content and reach a wider audience.

Hopper HQ offers a range of useful features that can help you save time and better manage your TikTok presence.

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7 Tips to Perfect Your TikTok Posting Schedule

Once you’ve learned how to schedule TikTok posts using the in-built Video Scheduler or other third-party tools, it’s important to take the time to perfect your posting schedule.

Consistency is key on TikTok, as it helps to keep your followers engaged and ensures that as many people see your content as possible.

Here are a few tips for building a TikTok content calendar and finding the perfect posting schedule:

1) Determine your TikTok posting frequency

A good rule of thumb, if you’re just starting out on TikTok, is to aim for 1 to 3 posts per day. Striking a balance between posting too often and not posting often enough is important. If you post too often, you risk overwhelming your followers. On the other hand, not posting often enough makes you less likely to build and maintain a strong following or get on the For You page.

2) Set aside dedicated time for creating content

To stick to a consistent posting schedule, set aside dedicated time for creating and curating content. This could be a few hours each week or a specific day of the week that you set aside for content creation.

By setting aside dedicated time for creating content, you can focus on creating high-quality TikToks that’ll resonate with your audience. Plus, having a consistent posting schedule helps you grow your following and boost engagement on the platform.

3) Use a content calendar

One way to perfect your TikTok posting schedule is by using a TikTok content calendar. A content calendar is a tool that helps you plan and organize your content in advance. It allows you to see what content you have coming up and when it will be posted so you can ensure a consistent posting schedule.

Using a content calendar can also help you stay organized and save time. You can schedule your content for the week or month in advance, so you don’t have to worry about trying to come up with the content on the spot. This can be especially helpful if you’ve got a busy schedule and don’t have much time to dedicate to creating content.

To create a content calendar for your TikTok account, start by brainstorming ideas for content. This could be anything from dance challenges to informative videos to funny skits. Write down all your ideas in a spreadsheet or Google Doc, and assign a date and time to each content piece.

By mapping out your content in advance, you ensure that you have a steady stream of content to post and avoid any last-minute scrambling to come up with something to post.

4) Find the best time to post

Research the best times to post on TikTok. This can vary based on your target audience and location, but the best times to post on TikTok are weekday evenings and weekends.

Consider the time zone of your target audience. If you’ve got a global audience, you may want to consider posting at different times to reach people in different time zones. As explained in the Attrock guide, 2 pm on Mondays, 4 pm on Wednesdays, and 8 am on Saturdays can be good times to target a US audience.

5) Use TikTok analytics

One of the most useful tools for perfecting your TikTok posting schedule is the platform’s built-in analytics and insights feature, which shows you the number of views, likes, comments, and shares your posts have received.

This can help you understand which posts perform well and which don’t. You can then use this information to adjust your posting schedule to ensure that you are posting content that your followers are interested in.

Another helpful feature in the analytics and insights tool is the “Followers” tab, which shows you information about your followers, including their age, gender, and location. This can be useful in determining the best time to post, as you can see when your followers are most active on the platform.

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6) Experiment with different posting times.

Different times of day will yield different levels of engagement, so it’s important to experiment with different posting times to see what works best for your audience. You can use the analytics provided by TikTok or Hopper HQ to see when your followers are most active and plan your posts accordingly.

7) Stay flexible and keep an eye out for TikTok trends

While a consistent posting schedule is important, it’s also important to stay flexible. If a particularly engaging trend or challenge emerges on TikTok, it may be worth deviating from your usual posting schedule to take advantage of the opportunity.

To Wrap It Up

Whether you’re a content creator looking to streamline your posting process or just someone who wants a little more control over their social media presence – scheduling TikTok posts is a step in the right direction.

Overall, Hopper HQ is excellent for those looking for a more robust scheduling tool for TikTok. With the ability to schedule posts for multiple accounts and platforms and the convenience of scheduling from both mobile and desktop devices, it’s a useful tool for anyone looking to streamline their social media presence.

So give it a try and see how it can help you better manage your TikTok presence.

FAQS

How to schedule TikTok posts?

Why Are My Instagram Story Views So Low & How Can I Increase Them?

Amal Moursi — Wed, 28 Dec 2022 13:04:21 +0000

Have you recently noticed a drop in your Instagram Story views? You’re not alone…

Instagram Stories are full of amazing features that drive engagement and offer a direct line of communication with stories reactions and DM replies, they’re also a great way to show off your brand personality and leave a lasting impression.

The downside? It’s hard to stand out and get more eyes on your content.

Instagram has recently shut down bots generating fake views, followers, likes, and comments; The fake accounts generated exposure and drove engagement. Influencers, brands, and businesses saw a drop in their Instagram story views when the bots were eliminated.

But does this mean the end of your brand presence on Instagram stories?

Thankfully, no. There are several ways to cut through the noise and increase your Instagram Story views organically.

In this blog post, we’ll look at possible reasons why your Instagram Story views dropped and how to increase them.

What are Instagram Story Views?

Simply put, Instagram Story views show you the number of people that have viewed your Instagram Story. Essentially, each impression of the Story counts as a single view.

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How to Check Instagram Story Views?

There are 2 ways to check your Instagram story views depending on whether your story is still up or has disappeared after 24 hours.

Before the 24 hour window:

Open the Instagram app on your mobile
Tap on the Story icon in the upper left corner of your screen
In the lower-left corner, you’ll see multiple circles with Instagram profile pictures
Tap on that icon to see the number of views and who viewed your Instagram story

After the 24-hour window:

Instagram stories disappear after 24 hours of posting them, and while you can’t view profiles who have viewed your stories after 24 hours, you can still check your story impressions and reach from your Instagram story insights.

Reach refers to the number of individual users who viewed your Instagram story, while Impressions express the number of times your Instagram story is viewed. Impressions are sometimes higher than reach as it counts multiple views by the same user if they view your story more than once.

How to see Instagram story insights

Open your Instagram account and go to your profile
Tap the three horizontal lines on the top right corner
Tap insights from the list
You’ll see a section titled “Content You Shared“, tap “See All“
Filter to see insights for Stories
You will see a page with individual stories and impressions
Tap on any individual story to see its detailed insights

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5 Reasons Why Instagram Story Views Drop

Bots are not the only factor responsible for your Instagram Story views going down.

Here are other possible reasons that may contribute to your Instagram Story views dropping and strategies to get more Instagram Story views:

1) Your Content is Stale

Instagram users like fresh content. If your content is unoriginal or doesn’t offer any value, it won’t get engagement.

You need to optimize your creative strategy to create content that resonates with your followers.

That’s why it’s critical that you head to the Explore page on Instagram to find trending topics and create story content around them. You can also look at what other brands in your niche are posting to get an idea of where to start.

Once you’ve found a topic, create a Story around it and publish it. Considering the topic is trending, your Story is likely to gain traction.

For instance, note how McDonald’s UAE got creative and used the FIFA World Cup 2022 trend on its story.

Your audience expects new and engaging content from your brand. Therefore, it is up to you to generate diverse content for your Stories that matches their preferences.

Tip: Use your Instagram analytics to gain insight into what content your audience prefers for Stories. Then, tailor your content to meet those needs by highlighting the product or service features they like most.

You can also leverage digital marketing tools or content marketing platforms to ensure that your audience gets meaningful content. These platforms will help you plan, produce, and optimize your Instagram Stories.

Use high-quality Story formats, including photos, shoppable videos, and boomerangs. According to Hubspot, people are more likely to tap the following types of Instagram stories to the end:

Short narrative stories with photos, videos, or text
Stories with quizzes or polls
A mix of all these elements put together
Demos and tutorials
Behind the scenes
Stories with open-ended question stickers
Testimonials
Documentary-style stories

Use content to tell your brand story, share customer stories, sell your products, or communicate brand offers. This brings better engagement.

The History Channel is an excellent example of a brand maximising Instagram stories for engagement. It posts regularly, utilises user-generated content, and includes hashtags to pique interest.

2) You’re Not Using Hashtags Right

Using relevant hashtags allows audiences to discover your Stories, even if they don’t follow you. This helps you get more views on your Instagram Stories.

The improper use of hashtags, or no use at all, can have the opposite effect and be the reason for fewer Story views.

Solution: Use Hashtags in Stories

Find hashtags relevant to your content and business by conducting hashtag research. Then, select the hashtag sticker and search for a hashtag related to your content, combine it with branded hashtags, and use them on your Stories. Incorporate popular or niche hashtags for better targeting.

Here’s an example of a hashtag sticker in a Story.

To find the right set of hashtags, you can use the Hopper HQ Hashtag Explorer to search for hashtags and get a list of similar hashtags, find trending hashtags, or choose from preset hashtag categories. You can then compare them based on various metrics, such as post count, competition, likes, comments, and more.

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With such in-depth data on hashtags, you can make data-driven decisions to select the best-performing hashtags for your Stories and help them gain traction.

Hopper HQ Hashtag Explorer

3) You’re Posting at the Wrong Times

Are you posting when your audience is most active? This is one of the questions that should guide your Instagram content strategy and when you post Instagram stories.

Finding out which days and times your audience is most active on Instagram is essential, especially because Stories only last for 24 hours.

If you end up posting them at the wrong time, they might not garner enough views.

Solution: Use Analytics to Improve Your Strategy

After analysing millions of posts, Hopper HQ found that the best time to post on Instagram varies depending on the day of the week.

best time to post on Instagram

But this is a general guideline. To understand the right timing for your audience, it’s best to start looking at your Instagram analytics.

Check out our detailed guide on the best time to post on Instagram.

With analytics, you’ll be able to figure out when your audience is the most active during a particular day. You’ll also discover the days when they’re the most active. These are the days you should target.

But that’s not all that you can find using Instagram analytics.

You can also use analytics to establish why your Story views have dropped. To view your Instagram Story analytics:

Open your Instagram account
Click on the “Insights” button on your Story Highlights
Scroll down to “Content you shared” and expand on shared stories.

Instagram story insights

The impressions figure indicates the number of Instagram Story views. At the same time, the reach shows you the number of accounts you’ve reached through your Stories.

Using this data, you can determine which content performed best and fine-tune your content strategy accordingly.

What’s more?

You can also bring your small business CRM into the mix. One of the many advantages of CRMs is that it holds a lot of customer data. With this data, you can figure out their likes and dislikes, which, in turn, can help you create more compelling Stories for them and get more views.

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4) You’re Not Very Active on Instagram

If you want the audience to engage with your Stories, you must do the same. Instagram’s algorithm assesses your history of interaction with others to determine the level of engagement your content will get.

If you rarely reciprocate community interests, your content will likely be buried. That makes it essential to connect with your audience through comments and messages.

At the same time, if you don’t create enough content, you’ll come across as inactive. In fact, according to a recent study, you need to post up to five Stories a day to maintain an engagement rate of over 70 %.

Solution: Add Reels to Stories

Producing a lot of original content takes time and effort. So, how do you create numerous Stories without burning a hole in your pocket?

The answer lies in Reels.

According to an analysis, Reels drive about 35% more engagement than other content types like videos, images, and carousels. So, creating Reels and sharing them through your Stories is a great way to increase your views for both Reels and Stories.

However, not just any Reel will generate engagement.

You need to craft captivating Reels that can stop your audience from swiping to the next Story.

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For instance, you can share a short testimonial video as a Reel. When you share it on your Stories, you can combine it with stickers to have users offer their thoughts.

It is also essential to add trending music in videos before sharing them as Reels. When a user recognises a song or a clip on your Reels shared in Stories, they will likely stop scrolling and watch it. They might also react, like, or message you due to it.

Here’s an example of Daniel Wellington sharing a Reel through their Stories.

5) Previous Story Views Were Bot-Generated

One of the greatest mistakes you can make is purchasing Story views. It serves little purpose and doesn’t do you any good in the long run. It does work well as a vanity metric though for a short time, but don’t expect it to have long-lasting effects.

But even if you haven’t done anything like that, there’s also a possibility that bots generated your previous Story views.

When Instagram eliminated these bots, the number of inauthentic accounts engaging with your account reduces, leading to a drop in Instagram Story views.

Solution: Employ Tactics to Increase Story Views

Not opting for fake views is an obvious point to start. But how do you push your organic views up?

Tips on how to boost your organic views

1. Run Contests & Giveaways

Accounts that run Instagram contests or giveaways grow 70% faster than those that don’t. Running contests, therefore, is one of the best ways to use Instagram Stories.

You can, for example, ask followers to reply to your Stories and win a reward. Or you can ask them to share your Story with their friends and also share the contest on their Stories.

Basically, if you offer a lucrative reward, people will happily perform all the engagement-boosting steps you want them to take.

Running contests at regular intervals with effective reactions to messages will drive engagement and increase your Instagram Story views.

To boost your contest Story views further, you can leverage paid promotions. Reporting tools will provide you with valuable insights into your potential audience, and this can go a long way in helping you craft more compelling Story content for them.

Here’s how Hankki used a Reel to invite people to its giveaway.

View this post on Instagram

A post shared by Hankki (@hankkicanada)

2. Run an Influencer Takeover

Instagram influencer takeovers can be a great strategy for driving up your Story views as they bring in the influencer’s fans to your account. This creates a better immersive experience, something 80% of audiences desire.

As the influencer’s fans run to your page, your Instagram activity will increase, boosting Story views.

For example, if you are running a campaign for your skincare products, you can find skincare Instagram influencers or partners and get them to take over your Stories for the day.

This will bring the respective influencer’s followers to your account, thus increasing Story views and engagement.

For instance, note how Glamping Canyon Lands took over Go Cherish Tours Instagram page for a day.

3. Add Stickers

Adding stickers to your Instagram Stories is a great way to increase their views and engagement. For instance, polls are excellent for social media, particularly when soliciting customer feedback. They are fun, easy to create, and highly engaging. In fact, they allow for two-way communication between you and your customers.

Here’s an example of how Fenty Beauty used a poll feature with a slider to engage its audience.

While at it, include emojis, time, weather, GIFs, and other stickers on your Stories. You can also use quizzes, Q&A, and countdown timers to boost engagement.

Here is an example of how you can use the question sticker on Instagram Stories:

4. Use Location Tags

Similarly, location tags increase the chances of audiences finding you when searching for location-specific posts; there’s a special spot for Stories related to that location on the location search result page.

Conclusion

So your Instagram Story views have dropped. Does this translate to poor sales? Not really.

You now have a perfect idea of where you’re failing and solutions to remedy the situation. Using the above tips can help you boost Story views organically.

Remember, adopting a quality content strategy is better than trying to beat the Instagram algorithm. Master this, and you can enhance your brand presence sustainably.

Looking for more Instagram Story tips and strategies for driving engagement?

Check out this ultimate guide to using Instagram Stories for valuable insights.

Instagram Story Views FAQs

What counts as views on Instagram?

How to Create a Social Media Landing Page That Wins Customers (with Examples)

Amal Moursi — Wed, 23 Nov 2022 14:07:37 +0000

Want to create a social media landing page that turns your followers into paying customers? This blog is for you

Vibrant themes and catchy captions on social media are great. They engage your audience and keep them coming back to your social media content.

However, your goal isn’t just to make social media page admirers. You want your visitors to take your desired action so they can move down the sales funnel. The bottom line, you want to turn your social media followers into paying customers.

So, apart from your engaging social media content, you need social media landing pages.

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A social media landing page is a uniquely designed online destination created for visitors to see after clicking on a link you shared on social media.

Either way, unlike other pages on your website like a homepage or an about us page where a visitor can browse and explore what to do next, landing pages guide visitors to take a single action. Those actions can range from signing up for your newsletter or buying your product.

As part of your SaaS marketing efforts, you could also use a landing page to offer a free trial or demo.

Related: 8 Tips for Social Media Marketing for SaaS Startups in 2022

Here’s an example of a great social media landing page.

The landing page by LandingFolo is designed to get the viewer to make a purchase. We’ll talk more about what makes a good social media landing page later.

There are many reasons why you need a social media landing page.

With a social media landing page, you can stop linking to general destinations. Just think about it; If a person lands on a page that has a single “Buy” button, then that means there’s nothing else they can do on the page. So, they’ll just press the “Buy” button (or leave and not buy, of course, but that’s another story).

The point is, social media landing pages don’t give website visitors as many options. That increases your chances of getting these visitors to take your desired action in the first place.

Source: financesonline

With landing pages, you can also measure metrics that are directly tied to business objectives. If you’re offering a free demo, for instance, and you want to determine how your campaign is doing, you can create a landing page to make it easy to attribute certain behaviours to specific values. So, you can make the necessary adjustments if needed and ultimately drive conversions to your site.

For instance, if you see based on your landing page analytics that a lot of the traffic to your free demo landing page comes from Facebook, then you’d double down on your marketing efforts on Facebook.

As seen in the image above, landing pages are already popular with several marketers and have proven to generate more leads.

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What Makes a Good Landing Page?

A good landing page is a mixture of different elements. You need to make sure the page is perfectly balanced. This includes getting the design, structure, and copy just right.

Your images should complement your copy. Don’t include images that have nothing to do with what you want your visitor to do on your page. Your page might just end up being cluttered.

Your copy should also be succinct. It should complement your final CTA. As for your CTA, make sure it’s clear and concise, too. We’ll talk a bit more about these later.

Ultimately, your social media landing page should entice your audience into making the jump from visitor to actual lead or customer.

So, you know how a good landing page should look in theory. But what should you do to create them in the first place? Here’s a step-by-step guide:

1. Make Your Branding Clear

Your social media account is an offshoot of your brand. This means everything related to your social media account should reflect your brand. That “everything” includes your social media landing pages.

However, don’t just place your logo on the page. You should make sure your colours and typography also remain consistent, not just on your landing pages but across your social media posts, too. Establish a consistent brand identity throughout all of your campaign materials. Research shows that this increases revenue significantly.

Check out this example from GoDaddy:

The viewer is first presented with this social media post:

Once the visitor clicks, they are taken to the landing page below. The combination of logo, colours, and text remains mostly the same.

Consistency across marketing platforms helps strengthen brand trust because the viewer has no reason to doubt the page’s authenticity. Create clear rules and standards for brand assets so you can use them as a guide when creating your marketing collateral. It is a critical first step in establishing brand consistency across all platforms, including your landing pages.

You should make sure you create the same social experience across your marketing platforms. Although brand consistency is, in a way, a component of the social experience, it’s not the entire social experience.

Social experience refers to how your visitor perceives the journey of moving from one platform (in this case, your social media platform) to another (in this case, your social media landing page). Your goal is to ensure that your visitors have a seamless experience across platforms. So, when your visitor reads your social media content, clicks on it, and gets to your landing page, they’ll conclude everything is interrelated.

You can take a cue from the jewellery brand Tiffany & Co. The social media feed and subsequent landing page are indistinguishable from each other. Here’s the social media feed:

Here’s the landing page you’re directed to when you click on a post:

The journey across platforms is so seamless you’d think the landing page and the social feed are just one and the same.

But this is just one way of ensuring the same social experience. Another way is to ensure that your landing page delivers on what you promised on your social media content. So, if your CTA on your social content is “Get E-Book Now,” for instance, make sure your landing page shows your ebook and details the steps your visitors need to take to get your ebook. Don’t suddenly talk about how your visitor can purchase your product.

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3. Ensure a Sense of Anticipation/Urgency

An online buyers’ study discovered that adding phrases to their text that evoked a sense of anticipation and delight resulted in more conversions.

Source: Popupsmart

You can use this to your advantage when creating your social media landing page. When you use anticipation, you can increase your chances of people taking your desired action on your landing page.

This landing page from Bezar, Design Marketplace, is a good example of how to use anticipation to your advantage.

The phrase “Bezar is coming” is used to build suspense. That helps trigger the visitor’s curiosity. So the visitor can end up signing up as a member.

You can also build urgency on your social media landing page. Include countdown timers or phrases that indicate that your product or offer won’t last forever.

4. Include Eye-Catching Images

Images in marketing can capture and maintain the attention of potential customers. That’s why, when used correctly, visual platforms like Instagram or Pinterest can be powerful visual tools for your business.

The images on both your social media content and landing pages should be eye-catching. Take a look at this Nike post on Pinterest for women’s sportswear.

Here’s what the landing page looks like when you click on the post:

Notice that all images showcase movement. That’s what makes them eye-catching to the visitor, who may end up staying longer on your pages interacting with your brand.

5. Guide Audience through Sections

Your social media landing page should keep your visitors reading and scrolling. So your landing page should be designed cohesively. Use pictures and text to guide your visitors’ eye.

For instance, this landing page by Recess displays a good natural flow of information.

It doesn’t say too much at once. Instead, you’re “forced” to scroll down with each chunk of text placed one on top of the other.

You can include social media sharing buttons on your social media landing page to encourage people to share the page on their socials. If they share your page, it will gain more visibility. Check out this example:

But for you to encourage them to share your landing page, you should have something that’s shareable on the page in the first place. You may, for instance, include some interesting facts your study found on the page, as in our example above. Infographics or nice images of your product can be shared, too.

There are several approaches to this. It all boils down to what your target audience is most likely to respond to.

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Creating a social media landing doesn’t have to be a tiresome task. These tools below can help you design winning social media landing pages with ease.

1. Linkbook

Linkbook is a useful tool if you wish to keep track of all your company’s links in one place. You can easily organize your business’ essential links and resources on one page available privately for teams or for public access.

You can create one Linkbook to share one link publicly and give access to all your communication channels, online stores, resource recommendations and information.

Add your Linkbook link in your social media bio, link to your landing pages, email signature, or website.

2. Linktree

Linktree is a tool for sharing all of your links with your followers. Linktree makes it simple to share your projects, product pages, event sign-up links, and anything else you want people to click on in your Instagram bio, through a single link.

3. Unbounce

Unbounce allows you to create landing pages, pop-ups, and sticky bars. The platform includes simple builders for users with little to no experience in creating landing pages. It also comes with personalised recommendations to help you optimise your page.

Unbounce has a unique AI copywriting feature. When you’re stuck, you can instantly generate copy for your page.

4. Curalate Like2Buy

Like2Buy allows you to build a landing page that redirects visitors to an online gallery identical to your Instagram feed.

If you are looking to get visitors to buy things that show up on your feed, while creating the same social experience, then you will find it quite useful.

5. GoDaddy

GoDaddy’s Link in Bio feature allows you to create a specific webpage that can be linked to your bios on social media. It can be used on a variety of platforms.

Simply select your preferred Link in Bio page template and make use of its easy-to-use design tools to create your page.

6. Elementor

Elementor is a WordPress drag-and-drop page builder. Using a visual editor, this plugin allows you to build stunning pages.

You can naturally utilise this to design landing pages for social media.

Now that you have been equipped with the tools, you need to get your social media landing page going. Let’s get you some inspiration from brands that are doing an excellent job.

These industrial web design, digital marketing, lifestyle and cooperation tool pages are great examples.

1. Caterpillar Inc.(CAT)

Brands can use numbers to create anticipation in marketing materials. CAT uses the size of its offering to get visitors excited about clicking its call-to-action (CTA).

2. Dow Chemical

Using a landing page to promote your content can enhance your brand.

Dow offers something unexpected for its niche, a podcast.

1. Mejuri

Mejuri’s landing is a good blend of analytics and tailor-made copy. Using its page statistics, the brand can create personalised offerings for visitors, hence the use of the words chosen by you.

2. Ruggable

Creating an experience with your landing page is a formula for the books. You can almost see yourself in the settings presented on the page.

1. MailChimp

Lots of space, a striking image, short text, and a clear CTA, as we said, is always a good landing page recipe. MailChimp uses the formula perfectly here.

2. Adobe Marketo

Marketo uses a landing page to get people to sign up for its guide on landing pages. Is that clever? You bet it is.

1. Slack

This landing page by Slack is an example of material that speaks to a targeted audience. In this case, marketers.

2. Trello

The page by Trello uses a simple layout as the hero copy (main text) stands out. It also sells the emotional use of the platform.

Let’s say you’ve created a visually stunning social media landing page. That’s great, but your job doesn’t end there. You need to optimise your page to maximise conversions. To do that, follow these tips:

1. Use Strong CTA

Your call to action (CTA) tells your audience what they should do or what happens after clicking a button or icon on your landing page. Sign up here is a basic example of a call to action.

To get your website visitors to elicit your desired action, you have to make sure they understand what happens if they click on your CTA in the first place. So, it all boils down to being straightforward with your CTA. You don’t have a lot of room on your page to get your point across, so tell your viewers clearly what you want them to do.

Don’t make them do so many things at once with one CTA. If you ask them to “Register for the webinar and buy our product,” chances are, you won’t get as many clicks. What if they just want to register for the webinar but don’t want to buy your product? You have to entertain that possibility.

Using plain language on your landing page is also the best way to ensure your visitors understand your CTA. So, instead of saying “Avail of the ebook now,” a better CTA is “Get your ebook now.” Longer, more sophisticated phrases with fancy jargon may also slow down your readers. Social media users have a fickle attention span.

2. Test Your Page

Testing your social media landing pages allows you to try out different element combinations to create a design that maximises clicks.

For example, you could test different elements of your page, such as the image, text, or colour of the CTA button, for a specific audience to see what works. You can also test different value propositions, change form fields, and include more social proof.

Here are a few things to keep in mind when performing your test.

Establish clear and measurable conversion goals.
Calculate the amount of time and traffic required to complete the tests.
Create and document variations of various test elements.
Execute quality assurance checks and test deployments.
Examine the test results and findings.

Finally, run with the winning variants of your page. Make sure you test your social media landing pages frequently. The best social media landing page now may not be the best later.

3. Make It Mobile-Friendly

Mobile devices continue to account for approximately 58.99% of global web traffic. That means, if you want to increase your chances for conversions, your social media landing pages must be mobile-friendly.

You can easily check this by looking at how your page looks on your phone. You can also use Google’s Mobile-Friendly Test. Just input your social media landing page’s URL. Google will tell you if your page is mobile-friendly or not:

If it isn’t mobile-friendly, it will give you recommendations.

To ensure a mobile-friendly page, use a responsive web page design. Also, optimise your image size and remove distracting components. Use large CTAs that can be seen on mobile, too.

In Closing

Social media landing pages, if created the right way, can help increase your conversions. They work hand-in-hand with your engaging social media content.

You learned ways to create winning social media landing pages. Make your branding clear, ensure the same social experience, and generate a sense of anticipation or urgency. Include eye-catching images, too. Use social media sharing buttons and guide your visitor through your different sections.

Get inspiration from our excellent examples here. Build a social media landing page that reaps the best results for you.

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FAQs

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Top 11 Sprout Social Alternatives (2024)

Amal Moursi — Fri, 11 Nov 2022 09:27:07 +0000

Looking for Sprout Social Alternatives? We’ve got you covered…

In your search for the right social media management tool, you might have come across Sprout Social. However, SproutSocial may not be your first choice depending on your business’s varying needs and budget constraints.

You might be looking for Sprout Social alternatives to know your options or maybe it’s just not the right tool for you and your team.

Some of the known disadvantages of Sprout Social are:

User-based pricing makes the tool expensive for most teams
Limited social listening features
Features like trend analysis for Twitter keywords and hashtags are only available on the professional plan at $149 per user/month.
Complicated to use

In this article, we’ll share a few of our favorite SproutSocial alternatives. We’ll have an option for every type of company or team, from small teams to enterprises.

1) Hopper HQ: Optimal for time efficiency

Hopper HQ has a straightforward user interface and setup process. It supports scheduling for Instagram, TikTok, Twitter, LinkedIn, Facebook, YouTube Shorts, and Pinterest at a more affordable price than Sprout Social and other alternatives.

Hopper HQ also has a Mobile app where you’re able to use most of the features available on the desktop version, but straight from your pocket. This means that you can post, schedule, and upload images on the go, from wherever you are.

Features	Sprout Social	Hopper HQ
Pricing	€249 per month	$16 per social bundle/month
Supports images, videos, and carousel posts	Additional cost per added user	unlimited
Free trial
Free version
Customer support
Analytics and reporting	Advanced analytics not available for all plans	Advanced analytics available for all plans
@mentions
Alerts/Notifications
Automated publishing
Calendar Management
Drag and drop grid planner
Image Editing
Multi-Account management
For small businesses	too expensive for small businesses
Instagram Reels auto posting
Social networks	Instagram, TikTok, Facebook, Twitter, Linkedin & Pinterest, Youtube	Instagram, LinkedIn, TikTok, Pinterest Twitter, Facebook & YouTube
Supports images, videos and carousel posts
TikTok to Instagram content repurposing (no watermark)
first comment scheduling and auto-posting
Hashtag suggestions
Bulk upload
CSV Upload
Easy to use and intuitive interface	User friendly	User friendly
Best time to post
Mobile app
Capterra Review Score	4.4	4.7

Sprout Social vs Hopper HQ

Hopper HQ vs. Sprout Social

1) Budget Friendly rates:

Hopper HQ is a great alternative for teams that are limited in their budget. Social Sprout, on the contrary, is priced at a point that only enterprises and larger organizations can afford. It will only cost you $16 a month to use Hopper HQ and all its available features. While the starting price for Social Sprout is $249 a month, it does provide more complex features like a social media inbox

2) Shares all the essential features:

Yes, Sprout Social has more advanced capabilities but Hopper HQ is better suited for social media teams that are looking for an intuitive alternative to save time and keep a consistent social media presence. Creating, planning, and scheduling are easily done on Hopper HQ’s easy-to-use user interface. While Sprout Social, because of its complexity might be hard to navigate.

3) Ideal altnernative for SMEs’

Hopper HQ provides more tailored support for SMEs, with resources and features specifically designed for smaller-scale operations. Its scheduling flexibility and advanced analytics are particularly beneficial for SMEs looking to maximize their social media impact efficiently. Overall, Hopper HQ’s targeted approach makes it a more suitable choice for SMEs seeking a focused and efficient social media management tool.

4) Prompt customer support

Hopper HQ stands out by offering equal and immediate support to all users at no extra cost. Whether it’s via email, in-app chat, or through their social media channels, assistance is readily available. Additionally, Hopper HQ boasts a comprehensive help center, providing extensive insights into its capabilities. The platform also hosts weekly webinars, open to all, for an in-depth exploration of the app’s features. In contrast, Hootsuite’s support options are less varied and might incur additional charges.

Social Champ is a great Sprout Social alternative if you manage several projects simultaneously or work within an agency. It provides all the basic features of scheduling, planning, and team management but also shares features about content ideation and recycling. Making it easier to build a content calendar and repurpose previously successful posts.

Key Features:

Bulk Scheduling
Content Suggestion
Auto RSS
Social Media Calendar

Supported Platforms: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google My Business and TikTok

Pricing: Provides a free plan with limited features and no access to Twitter, then the cheapest plan starts at $26 a month.

Social Champ, unlike Sprout Social, provides a free subscription, but again, this comes with limitations like needing to be able to schedule posts on your Twitter profile. Also, you can only have one user and schedule 15 posts at a time. If you have more active social media accounts or work as a team, you’d have to purchase their paid subscriptions.

On the first paid plan at $26 a month, you can gain access to unlimited scheduled posts, and 12 social media accounts instead of 3, and you may have one extra user. However, on the Sprout Socials Standard plan, you’d benefit from an all-in-one social inbox, review management, and other CRM features.

Social Champ also utilizes a social media calendar to keep track of published, scheduled, and draft posts. However, it is not as visually aiding as the Hopper HQs’ calendar which seamlessly shows the posts on each day.

3) Buffer: Best for tracking detailed analytics

Buffer stands out as an excellent alternative to Sprout Social, especially for those who prioritize analytics in their social media strategy. It offers robust tracking capabilities, including the ability to monitor Shopify performance, assess the impact of specific hashtags, evaluate overall profile performance, and more. Buffer is a compelling choice for users who want detailed insights into their social media activities.

Key features:

Content creation features
Calendar and Scheduling tools
Shop grid
Scheduling recommendations
URL shortener

Supported Platforms: Instagram, TikTok, Facebook, Twitter, LinkedIn, Mastodon, YouTube, Google Business Profile and Pinterest.

Pricing: Buffer offers a freemium subscription, then, pricing starts at $6 per social channel a month.

Buffer offers a freemium subscription, a feature not currently available on Sprout Social. Like in Social Champ, this plan has limitations in terms of accessible features. For instance, it lacks channel analytics, you can only connect up to 3 social channels, and limits users to 10 scheduled posts per channel.

The first paid subscription tier of Buffer includes access to analytics and publishing tools like first comments and a hashtag manager. Interestingly, Sprout Social’s initial subscription plan also offers these same features, however, for a much higher price due to all the other complex features it provides.

It’s important to note that if you opt for all available channels on Buffer, it can result in a monthly expense of around $54, potentially making it costly for many agencies and small businesses.

Additionally, to access team management features, one would need to opt for the Team subscription, priced at $12 per month for each social channel. The same goes for Sprout Social, to access their team and workflow features, you’d need to invest in their second plaid plan at $399 a month

4) Meet Edgar: Great for content recycling

MeetEdgar, often simply called Edgar, is well-known for its unique content recycling capabilities that help maintain a constantly fresh presence on your social media profiles. This tool allows you to categorize your content, ensuring you always have something interesting to post. It has proven particularly effective for entrepreneurs and freelancers.

Key Features:

Automatically repurposes content
Ability to Categorize your content
Unlimited scheduled content
Tracks history and performance data
Monday to Friday customer support

Supported Platforms: Instagram, TikTok, Twitter, Pinterest, Facebook, LinkedIn, Google Business Profile

Pricing: The cheapest subscription, the Eddie annual plan, starts at $24.91 on the yearly plan and all plans have a 7-day free trial.

With the Eddie plan from MeetEdgar, you gain access to unlimited scheduled posts and the option to include up to 20 team members. While Sprout Social only offers unlimited scheduled posts on their second plan at $399 a month. If you wish to add team members to Sprout Social, you’d have to add a starting price of +$199 a month to your subscription.

However, there is a limitation with MeetEdgar’s basic plan – you can connect to just 5 social accounts, which is similar to Sprout Social’s standard plan.

For those prioritizing automatic content publishing, you’d have to consider one of Edgars’ more costly plans. Under MeetEdgar’s Eddie plan, automatic posting is capped at 10 times per week. To increase this to 1,000 automation per week, you would need to upgrade to their second-tier plan, priced at $41.58 a month.

5) PromoRepublic: Best for tailored solutions

PromoRepublic Is an all-in-one local market platform with which you can choose a solution perfectly tailored to your business. It provides solutions for social media management, review management, and local SEO. If you’d like to find a tool that centralizes these tasks for you, it would be a top social sprout alternative to consider.

Key Features:

Graphics editor
All-in-one social inbox
iOS and Android mobile apps
Link shortener
Comprehensive reporting

Supported Platforms: Facebook, Instagram, LinkedIn, Twitter, Google My Business
Pricing: PromoRepublic offers a 14-day free trial and subscriptions start at $45 a month.

PromoRepublics pricing is categorized by type of business to help users find the right plan for them. The first plan, labeled “Small Businesses” provides 10 social accounts but only one user. This is assuming that there will be only one or very few marketing members. The next plan is for agencies and provide 30 social media accounts, with 10 users for $79 a month. The third plan is a custom plan which you’ll have to contact their team to inquire about.

Like Sprout Social, PromoRepublic offers a social media inbox, review management as well as features to boost posts on your Facebook accounts. PromoRepublic however, provides local SEO features that are currently not supported by Sprout Social.

If reporting is essential for you, then you’d have to opt for their Agency plan as their initial paid plan only provides basic social media tracking. The same goes for utilizing their approval workflows, which seems to be the case for most tools except Hopper HQ.

6) Friendsplus.me: The cheapest alternative to consider

Friendsplus.me is a social media management tool and one of many Sprout Social alternatives that offer basic features for a fair price. It provides essential features like post-scheduling, analytics, and multi-platform integration, providing a practical solution for those seeking effective social media management without a hefty investment.

Key Features:

Provides a browser extension
Has a mobile app available
Zapier integration
Link shortening
Bulk Scheduling

Supported Platforms: Facebook, Linkedin, Twitter, Tumblr, Pinterest

Pricing: Provides a free plan and then pricing starts at $7.50 a month

Friendsplus.me provides a free plan where you’ll have access to 2 queues, 5 social media posts per queue, and one additional team member. In this plan, you won’t be able to connect your Pinterest accounts or benefit from their bulk scheduling features.

In friendsplus.me, the main difference in subscription plans is the number of queues and social media posts per queue that you’re given. On their first paid plan, for $7.50 a month, you have an increase of 5 queues, 500 posts per queue, and 10 team members. You’ll then be given access to Pinterest and bulk scheduling.

Like Postify and other tools mentioned in this blog post, friendsplus.me is a simpler alternative to Sprout Social, which is reflected in the price difference. This platform is a great choice for larger teams who are still limited in their budgets.

7) Postify: Best for the basics

Postify serves as a practical and budget-friendly substitute for Sprout Social, especially for those only present on Instagram, Facebook, LinkedIn, and Twitter. It’s particularly appealing to individuals and small businesses due to its affordability and an array of fundamental features such as a social media calendar, scheduling for Instagram stories, bulk import capabilities, post previews, and a social inbox.

With its blend of essential tools and an easy-to-use interface, Postfity emerges as a convenient and approachable choice for managing social media effectively.

Key Features:

Content Scheduling and automatic posting
Invite team members and assignment tags
All social inboxes in one
Live support every day of the week
AI content for Description, hashtags, and images

Supported Platforms: Instagram, Facebook, LinkedIn and Twitter

Pricing: Postify has only one type of subscription plan that starts at $41 a month, you can also use their 14-day free trial.

Postify vs. Sprout Social

Postify only provides one subscription plan which can be purchased either monthly or Yearly with a slight discount. In this plan you’ll have unlimited social profiles, collaboration, and scheduled posts, making it a great alternative for small businesses with many social accounts or agencies juggling many clients.

Like Spout Social you’ll also have access to a social media inbox and well as AI assistance in content creation. Postify provides AI aid for captions, hashtags, and images. However, if you’re in search of a tool that provides a more robust analytics solution, then Postify may not be the right option for you.

Postify, compared to Sprout Social is a more straightforward solution that provides all the essentials for social media scheduling but may lack other social media aspects like CRM features, social listening, and so forth.

8) Loomly: Great for branding and content creation

Loomly is a social media scheduling tool focusing on branding and content creation within a team. It provides team management features on all its subscriptions making it a good fit for collaboration.

For those in search of a tool with AI capabilities, Loomly may not meet expectations. Despite its array of beneficial features, it lacks support for artificial intelligence and does not include in-app image editing functionalities.

Key Features:

Scheduled analytics report
Slack & Teams integration
Automate team workflow
Custom Branding
FAQ, chat, and email support

Supported Platforms: Facebook, Instagram, Twitter Pinterest, LinkedIn, Google Business Profile, YouTube, Snapchat, and TikTok
Pricing: The basic plan starts at $32 a month while the premium subscription starts at $277 a month.

Loomly vs. Sprout Social

Loomly apart from the variety of social platforms you can connect to, on their base plan, you’ll be able to connect 10 social media accounts. Which is double what you are offered on the basic Sprout Social account.

Loomlys’ biggest downfall when compared to Sprout Social is the fact that it doesn’t yet support AI assistance, while it’s provided on all Sprout Social subscription plans. Regardless, Loomly still has a lot to offer. For example, you can benefit from its media studio where you can edit, crop, add filters, and more to your visual content.

For team collaboration features, Loomly allows you to use approval workflows on their initial plan, this is considered part of their core features. However, to build custom workflows you’d have to opt for their Advanced plan at $131 a month. Sprout Social on the other hand, only provides access to workflows on their Professional plan for $399 a month.

9) SocialOomph: Ideal for blog scheduling

SocialOomph is a social media management tool that also allows you to schedule blog posts, both on WordPress as well as Tumblr. It connects to social media channels that not many other tools connect to—for example, Discord, Bluesky, and Mastodon.

SocialOomph is also an interesting Sprout Social alternative to consider because of its unique self-destructive post feature. With this, you can have outdated posts automatically deleted after a specific period of time.

Key Features:

Self-destructing posts
Webhooks for post-creation
Blog post scheduling
AI-Generated Social Posts
Team Collaboration

Supported Platforms: Facebook, LinkedIn, Twitter, Mastodon, BlueSky, Discord, WordPress, Tumblr

Pricing: Provides a free plan with limited features or paid plans starting at $25 a month.

SocialOomph vs. Sprout Social

On the SocialOomphs free plan, you’ll only be able to connect one social media account but you’ll have unlimited posting for it. Other conditions are that you can only post 3 posts per hour and you’ll not have access to their AI Assistance.

When you move towards their paid plans, their basic one for $15 a month, gives you access to everything available on the freemium plan plus one blog, access to personal and team areas, and free support. Although you have access to collaboration features, you’re not allowed to add extra team members in this plan.

If having access to a social inbox is important for your team, then SocialOomph may not be the ideal Sprout Social alternative to look at as it doesn’t support this feature on any of its plans. This tool also doesn’t provide other features found on the basic Sprout Social plan like review management and other CRM tools.

10) Agorapulse: Best for CRM features

Agorapulse is a comprehensive platform that not only schedules social media content but also provides social CRM features. It allows businesses to handle incoming messages from various social media channels directly within Agorapulse, enhancing time management and efficiency. The user interface is straightforward and user-friendly, making it easy to navigate. Additionally, Agorapulse offers tools for analyzing competitors, giving users an edge in their social media strategy.

Key Features:

Spam Management
Comment monitoring
Automated Inbox Assistant
Social Media ROI reports
Social Listening Instagram & Youtube

Supported Platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google My Bussiness, X (a.k.a Twitter)
Pricing: Provides a minimal free account then, pricing starts at $49 a month billed annually.

Agorapulse vs. Sprout Social

On the Agorapulse free plan, you can only schedule 10 posts a month, and you are provided access to basic analytics. If you decide to opt for their standard plan, you’ll be able to schedule unlimited posts, use their social inbox, draft posts, and track more in-depth reporting, although still limited compared to the next paid plans.

On all Agorapulse plans you’re limited to having 10 social media profiles and to add additional ones you’d need to pay a fee of $11 per account. For Sprout Social, however, if you purchase their professional plan, you’ll have unlimited social profiles.

If you’re looking for a tool with team collaboration, then you’d have to consider Agorapulses’ second paid subscription at $87 a month. Then, you’ll be able to assign and prove posts as well as leave comments on them. These features are only available from the Sprout social professional plan and higher.

11) Brandwatch: Best alternative for enterprises

Brandwatch is a popular Spout Social alternative for enterprises that are seeking a tool that includes more features than just social media scheduling. This is a good option if you and your company are looking for a more complete tool that also provides solutions for consumer intelligence and influencer marketing.

Key features:

Digital asset library to store content
Audience profile cards
All-in-one social media inbox
Social listening features
Created automated ad campaigns

Supported Platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Tumblr, X (a.k.a Twitter), Whatsapp
Pricing: Brandwatch pricing is not made available to the public, but pricing is said to start at $800 a month.

Brandwatch vs. Sprout Social

From all the Sprout Social alternatives mentioned in this article, Brandwatch probably supports the most solutions compared to the rest. Apart from its social media management suite, you can also benefit from its consumer intelligence suite, to gather insights on your target audience or their influencer marketing platform to find ideal individuals to create successful partnerships with.

With Sprout Social, you can also gather intelligence about your consumers, however, even though not having influencer marketing, you can benefit from its personalized customer care features to provide the necessary support to help boost your sales cycle.

As Brandwatch is not as transparent as the other tools mentioned in regards to pricing and a full list of supported features, it’s not an easy feat to compare it to Sprout Social. What we can say is, that both tools are more enterprise-oriented and the pricing surely shows it. From what reviews mention, Brandwatch is likely to be more expensive than Sprout Social.

Wrap up

As we wrap up our exploration of Sprout Social alternatives, we’ve seen a diverse array of tools like Buffer, MeetEdgar, Friendsplus.me, Postfity, Loomly, and SocialOomph. Each of these platforms offers unique features and capabilities, ensuring that there’s a social media management tool to fit the specific needs of any company, whether it’s for detailed analytics, content automation, or efficient scheduling.

In your quest for the ideal social media management solution, consider giving Hopper HQ a try. It stands out as one of the best alternatives to Sprout Social, offering a blend of user-friendly design and powerful features.

Sign up today to experience Hopper HQ for free and discover how it can transform your social media strategy.

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Marketing to Gen Z: 11 Strategies to Win Over Gen Z with Video Content

Amal Moursi — Wed, 02 Nov 2022 13:15:43 +0000

Not sure where to start with your marketing to Gen Z? Video content may be your best bet…

Looking to connect with Gen Z and turn them into raving fans? Check out these 11 tips for leveraging video content to market to Gen Z. From creating a community to celebrating individuality, you’ll reach Gen Z where they are and create content that resonates.

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As the first generation to come of age in the era of social media, Gen Z is a particularly tough group to market to. They’re savvy, skeptical, and more likely than any other generation to ignore traditional advertising.

But there’s one medium that still has their attention: video content.

Engaging and relatable video content on TikTok, Instagram Reels, and Youtube allows you to connect with Gen Zers on a personal level, build brand trust, and create a community of loyal fans.

In this blog post, we’ll discuss 11 ways you can use video content to turn Gen Z into your raving fans.

Why does marketing to Gen Z matter?

Generation Z is the new kid on the block—and they’re here to shake things up. Born between 1997 and 2012, Gen Z is the most diverse, connected, and entrepreneurial generation in history.

They’re also a major force to be reckoned with: In 2020, they made up 32% of the global population and accounted for $360 billion in spending power.

Marketing to Gen Z

As digital natives, Gen Z has always been comfortable with technology—and that’s reflected in their spending habits. They’re more likely than any other generation to research a product online before making a purchase, and they’re not afraid to shop around for the best deals.

But don’t mistake their frugality for a lack of spending power:

64% prefer to pay more for eco-friendly products.
73% only shop for products from the brands they believe in.
97% of Gen Zers use social media to research the things they want to buy.

Gen Z also values:

Authentic and transparent brands
Connection and community
Experiences over things
Making a difference
Security

Why is video content important for Gen Z?

It’s no secret that Gen Z is a highly digitised generation. They are the first generation to grow up with smartphones and social media, and as a result, they have shorter attention spans and prefer bite-sized content that is easily digestible.

Enter videos

Video content is the perfect format for Gen Zers because:

It is highly engaging and can be consumed quickly on the go.
Platforms like Instagram and TikTok are extremely popular with this demographic, and video content suits these platforms well.
Videos are also highly shareable, which is essential for reaching Gen Z.
With their tech-savvy nature, Gen Z can easily create videos with built-in video editors on Instagram and TikTok or use video editing software to grab users’ attention and keep them hooked with their creative and entertaining videos.

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11 Marketing strategies to win Gen Z using videos

Now that we’ve seen why video content works best for Gen Z, let’s see how you can leverage it. We’ll also analyse plenty of examples along the way, so keep reading below:

1. Emphasise your brand’s mission

When marketing to Gen Z, it is important to emphasise your brand’s mission. This generation is highly idealistic and wants to know that the brands they support share their values.

Emphasising your brand’s mission will make Gen Zers feel like they’ve become part and parcel of that mission. That’s how you can create a loyal brand community around your mission and shared values.

And this community will purchase your products.

Levi’s Buy Better, Live Longer campaign proves this point. The company highlights its numerous sustainability practices, leveraging Gen Z’s intrinsic care for our planet’s faith.

The brand partnered with six activists to drive its point across. And they’re all archetypes of the Z generation:

Xiye Bastida: Mexican-Chilean activist with indigenous origins, leader of the Re-Earth Initiative
Marcus Rashford: Gen Z football player and advocator against child hunger and homelessness
Melati Wijsen: Indonesian climate activist
Jaden Smith: 501cTHREE founder and Just Water co-founder
Xiuhtezcatl: Indigenous climate activist
Emma Chamberlain: High-profile Gen Z influencer

2. Use interactive content

Interactive content is a good strategy because Gen Z love to be involved and interact with the world around them.

Tactics include:

Interactive video content: You can create quizzes, polls, and other types of interactive elements that will encourage Gen Zers to participate.
Allowing Gen Zers to contribute their ideas and creations. You can do this by hosting competitions or challenges that enable them to show off their creativity.
Using Augmented Reality (AR): This is a great way to make your video content more interactive and engaging, and incorporating an AI Video generator can further enrich this experience. Gen Zers love AR experiences and are more likely to share them with their friends.

For example, JD, a sports retailer in the UK, partnered with Nike to create an AR-based campaign promoting the launch of Nike Air VaporMax.

@sriracha.el #ad Shuffling my way around Edinburgh @jdofficial #JDVaporMaxShuffle ♬ V Shuffle – Loud Parade ft. Morrisson and OXi

TikTokers can try their Nikes using augmented reality. They can also post their videos using the #JDVaporMaxShuffle branded hashtag, thus giving the campaign momentum with user-generated content. This #JDVaporMaxShuffle hashtag campaign got over 3.2 billion views on TikTok.

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3. Use a hook

Using a hook allows you to create relatable, shareable content that can go viral. To do this, leverage controversy, your audience’s values, and their interests.

You can also pack your message leveraging the current challenges and trends on TikTok.

Remember to:

Not be too salesy
Provide value
Include a clear CTA
Choose a good thumbnail to generate more clicks

Nike offers another good example with its “Ask Athletes” series. These TikToks:

Feature explicit thumbnails with the “Ask Athletes” banner; that’s what motivates people to click on them
Are catchy and fast-paced
Provide value because they’re motivational and inspiring
Do not have explicit written CTAs, but every athlete in these clips is wearing Nike clothing, thus offering an implicit CTA

@nike Reply to @jaden.the.runner You asked, here are the answers #askathletes ♬ Storytelling – Adriel

4. Use the right channels

Studies show that Gen Z uses these channels predominantly:

TikTok
Instagram
YouTube
Snapchat

Why?

Video content is highly versatile. You can listen to it without pictures while going on with your daily life, or you can watch it with no sound while watching a B-rated Netflix movie with your friends.

Mogo.ca offers a good example in this department, with Carter Sullivan as their spokesperson. Carter discusses the mobile app’s advantages on YouTube, detailing how the app helped her manage her finances.

This authentic, detailed video aims to convince more people in her generation to try Mogo. The strategy works because Gen Z is very interested in their finances.

5. Incorporate UGC

The point of incorporating user-generated content in your strategy is to turn Gen Z fans into your own brand’s creators. You can encourage UGC by:

Working with influencers
Creating a specific campaign with a clear hashtag that helps you track the user-generated content created
Giving your followers clear guidelines regarding the content they have to create
Using incentives that can range from discounts to the chance of winning a prize or even recognition

Laura Mercier’s #readySETgo challenge is a good example because:

It gives TikTokers the chance to show their transformation using Laura Mercier products and creates more brand awareness.
The campaign brings people together as they celebrate specific values like inner beauty.
TikTokers get the chance to be creative and thus gain appreciation in their community.
The campaign is scalable; One influencer encouraged TikTok users to recreate the #readySETgo tutorial for a chance to win $1000 worth of Laura Mercier products.

@sofiawylie
Here’s a tutorial! Recreate the #readySETgo challenge for a chance to win $1,000 of @lauramercier products! #lauramercierpartner #ad #readySETgo
♬ #readySETgo – LauraMercier

The campaign’s soundtrack went viral. In the example below, CharqueryGrills got over 15k likes using the #readySETgo audio as a basis for this recipe inspo:

@charquerygrills
#readySETgo #foodtok #bbq
♬ #readySETgo – LauraMercier

6. Leverage influencer-created content

Influencer-created content is similar to UGC because the influencers:

Have creative freedom
Can give their honest opinion on your brand

The differences (read, advantages) are that:

You may have an agreement outlining the number of posts, the type of content they are allowed to publish, and the frequency.
Influencers know how to produce more professional-looking videos.
You have access to a larger audience who trusts that influencer.

In exchange, you can either offer the influencers a free product (product seeding), pay them per post, or on the number of sales their posts generate.

Pro tip: To avoid legal issues or being duped by fake influencers, partner with a TikTok influencer agency. The best agencies give you access to a database of trustworthy, professional influencers and can assist you with your TikTok strategy.

One good example is Dr Wallace Nozile, MD, showcasing the iWALKFree Hands-Free Crutches.

View this post on Instagram

A post shared by Dr. Wallace R. Nozile, MD (@skindoctor_md)

The video shows him testing these crutches in his home, and you can notice the absence of special effects. That, along with the personal disclosures on the right-side text, generates increased authenticity.

That authenticity:

Makes the video and product memorable.
Fosters trust in the iWalkFree crutches.

And those are essential ingredients to boost awareness and increase sales.

7. Leverage the power of video in marketing e-mails

Using video in your email newsletters has several advantages:

It can improve click-through rates by 65%.
64% of shoppers are more likely to purchase your products.
The cost per lead drops by 19%.

One example is Spotify’s incorporating video in their marketing e-mail to explain how their Framer X works. This e-mail brings relevant help to Spotify users, responding to one of their poignant needs.

8. Tap into Gen Z FOMO with time-sensitive posts

You can use FOMO (fear of missing out) to your advantage by creating time-sensitive content.

This kind of content:

Builds a sense of urgency
Encourages social sharing
Creates a “ripple effect” that gets more people interested in your brand

Guess’s #InMyDenim challenge offers a good example because the campaign lasted only six days. Therefore, TikTokers had a limited interval to show their beautiful transformations using Guess jeans.

The results are astounding:

5,500 UGC videos
10.5 million views
14.3% engagement rate
12,000 new TikTok followers

@ourfire Don’t you wish getting ready was this easy? #inmydenim #sponsored @guess ♬ #inmydenim I’m a Mess – Bebe Rexha

9. Leverage #hashtags

Leveraging hashtags helps you track your brand mentions and expose your content to new audiences.

Pro tip: Use relevant and popular hashtags, as well as branded hashtags unique to your business. These hashtags have to be short, memorable, and relevant.

For example, Laura Mercier’s #ReadySetGo hashtag Implies that people can get ready with these products immediately, and suggests the fast-paced video format.

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10. Don’t be afraid to show off that sense of humour

Why is it important to use humour when marketing to Gen Z? It’s easy: funny videos are more likely to go viral.

But that’s not the only reason:

Humour can make your brand more relatable, which helps you connect with potential customers on a deeper level.
It can help you stand out from the competition.
People are more likely to remember your brand if you make them laugh.

Washington Post does a great job of using humour even if it’s a serious publication:

@washingtonpost In climate change news: this map shows where extreme heat records were broken across the United States during summer 2022. #climateanxiety #climatechange2022 #climatecrisis #newsreporterlady ♬ original sound – Mark Humphries

The TikTok video above tackles climate change, which is an essential issue for Gen Z. The humour stems from different aspects:

The inherent human instinct to eventually see the amusing side of the things we cannot control
The little dance associated with the presenter’s serious face
The voice-over

And you can think of even more reasons why this video is funny.

But the real question is, why present an important issue for Gen Z in an amusing way?

How does this convince them to purchase a Washington Post subscription?

The clip humanises the publication, which helps create a connection with potential readers. It also shows that The Washington Post is not afraid to have a little fun, even if it means breaking the mould of traditional news media.

And Gen Z is all about challenging patterns.

Here’s another great example of the Washington Post using humor in covering the Brazilian presidential elections:

@washingtonpost Lula won on pledges to defend democracy, save the Amazon rainforest and bring social justice to Latin America’s largest nation. #brazil #sweetvictory #spongebob ♬ original sound – FanDuel

11. Highlight your brand’s beliefs and values

This strategy works because:

It attracts like-minded people to your brand
It helps you build a strong community around your products or services
It sets you apart from the competition

A good example is WNRS (We’re Not Really Strangers), a card game that has been created to empower meaningful connections with others.

That’s what the brand sells: not a card game but the promise of finding that spark or connection with others.

Why does it work?

Gen Z believes that people are interconnected. The generation craves hyperconnectivity and, as such, sees it everywhere in the Universe.
The WNRS clips show universal truths that anyone can relate to.

As a result, people want to be part of this community that speaks the truths they feel.

@werenotreallystrangers
kids edition link in bio #kidsgames #kids
♬ Santa Monica by Austin Farwell – Austin Farwell

Best Gen Z marketing campaigns

In addition to the examples above, let’s discuss five of the best Gen Z marketing campaigns:

1. #ChipotleLidFlip Challenge

The campaign went viral extremely fast because young people wanted to show off their skills. Gen Z-ers crave to be part of a community and appreciate laidback, fun challenges.

Pro tip: Notice the memorable branded hashtag which differentiates the campaign and offers clear instruction to the audience.

@daviddobrik #ChipotleLidFlip @chipotle #ad ♬ Flip – Future

2. Guess’s #InMyDenim

This campaign deserves a second mention because it was extremely well orchestrated. Otherwise, it wouldn’t have gotten so many views, new followers, and UGC posts in just six days.

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3. Netflix “Guess the Show” Series

The series encompasses all the features a campaign should have, especially one with a Gen Z audience that unfolds on TikTok.

Therefore, we’re looking at:

A challenge to guess popular shows that Gen Z-ers watch
The chance to connect with a community of fans
The fun of “getting it” and being right
A spot-on hashtag that catches people’s attention, telling them what they’re in for and what to do in just three simple words

Here’s an example promoting Netflix’s “Locke and Key” show:

@netflix no hints from me #guesstheshow #netflix ♬ original sound – Netflix

4. #ThousandDollarCrocs

This Crocs campaign offers another good example because:

It unleashes people’s creativity as they customise their $1,000 Crocs.
It connects with an intrinsic value: the need for authenticity. The campaign description specifically says it embodies the “Come As You Are mentality.”
People participating in this campaign aim to show the world “IM GONNA BE whatever I want,” as per the original description. As such, the campaign:
- Creates a community of people who appreciate connection and diversity.
- Specifically targets Gen Zers who have adopted these two guiding values.

@rayann_prophet Ready for Christmas @crocs #ThousandDollarCrocs #christmas #crocs #foryou #famous ♬ Underneath the Tree – Kelly Clarkson

5. Instagram “We Make Today”

Instagram celebrates creativity, individuality, and self-expression; that’s this campaign’s message. The platform wants to let its users know they matter and are beautiful regardless of how they choose to present themselves to the world.

View this post on Instagram

A post shared by Benito Skinner (@bennydrama7)

Leveraging significant values like community, inclusion, individuality, and self-expression is a powerful nudge to Gen Z because they share the same principles.

Through this campaign, Instagram aims to become:

Relatable
Authentic
Trustworthy

And considering Ogilvy orchestrated the whole thing, it’s no wonder it achieved its goals.

Are you marketing to Gen Z?

Video is one of the most powerful tools you have at your disposal when it comes to marketing to Gen Z. It allows you to connect with them on a personal level, show them who you are as a brand, and create a community of raving fans.

So, what are you waiting for? Start creating video content that will turn Gen Z into your biggest fans today!

Use platforms like TikTok and Instagram Reels to reach Gen Zers on their turf. And don’t forget to employ hashtags, challenges, and influencers to amplify your reach even further.

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10 Creative Ways to Use Social Proof in your Marketing Strategy

Amal Moursi — Thu, 27 Oct 2022 13:56:42 +0000

Most people are hesitant to be the first to try a new product or brand. But seeing other people try it makes them more confident in making a purchase or starting a free trial. Simply put, this is social proof in action.

Social proof is a powerful tool that any business can leverage to increase its brand reputation and fuel growth. In this blog, we’ll dive deeper into what social proof is, the different types of social proof, and how brands can use social proof to grow their businesses.

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Social proof refers to the psychological impulse to take a cue from the crowd in order to conform to the “correct behaviour.” The social influence of the “crowd” can come from our friends, family, close work networks, or even random strangers on the internet. Alongside social proof, there sits a common concept known as word-of-mouth, which fuels social proof and can give consumers confidence when trying or buying something new.

The concept of social proof is at work all around us; We consult our friends and families before eating out or going to a holiday destination. People check recommendations from search engines such as Google and Amazon before buying a product. Nearly 97% of people read product reviews before making a final purchasing decision.

Brands are well aware of the impact of social proof. Check this out.

Native deodorant social proof on Amazon

The Native Deodorant listing on Amazon is basking in social proof. Not just due to its 4.5+ rating based on nearly 70,000 reviews. You’ll notice the conveniently located #1 Best Seller tag right next to the ratings. There are also 261 questions answered for this particular product in the community.

Amazon uses social proof to get prospects across the line and generate more sales.

Plan your social media posts.

Visually plan your posts. Drag and drop everywhere.

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The underlying importance of social proof for any business is to increase revenues. Product descriptions, excellent sales copy, and a great content strategy will only get you so far. Social proof is that extra fuel that amps up prospective customers to make a purchase.

But besides increased revenues, there are other ways that social proof is important, including:

Showcasing your expertise and authority
Creating a community of long-term brand advocates
Reducing your overall marketing expenses
Accelerating sales

Don’t forget – Google loves social proof. Google crawlers and bots constantly scrape web pages for affirmations of credibility and authority. Recommendations, reviews, and social proof aggregators, such as links to consumer websites, can boost rankings – especially for local businesses.

Social proof on Google search results

In the example above, we have a keyword search, i.e., “best BBQ restaurants in Atlanta.” Google pops up a couple of recommendations with results in the 4.5+ range.

This would explain why local businesses optimize their Google Business Profiles by adding ratings. The more and better ratings a business has, the higher the chances to generate more clicks from the search engine results pages (SERPs). Companies often use Google SERP API to understand exactly what the customer likes. In this way they can optimize their website for their needs.

Now that we have a solid idea of what social proof is, we’ll dive deeper into the various types of social proof. We’ll look at five types of social proof:

User social proof is the most common type of social proof. It stems from user reviews, testimonials, and product recommendations. Such content is important because it comes from an unbiased happy customer rather than being promoted by a brand.

Check out the testimonials page of migration experts – This is Australia. We can count at least nine 5-star reviews from this one testimonials page alone, and there are several of these pages. The reviews look genuine based on the fact that full names, company names, and even profile pictures, are displayed.

User social proof

Yelp is a popular crowdsourced review platform that can help businesses bolster their online visibility. While Yelp doesn’t verify users or the authenticity of reviews, its sophisticated algorithms can detect bots and other fakes. Accordingly, Yelp reviews are highly trusted compared to other review sites.

Source

This makes Yelp another incredible source of trustworthy user social proof. You can pick reviews from this platform and even embed them on your website and landing pages.

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Expert social proof is where an industry expert such as a business blogger or a niche influencer approves or endorses your product or brand.

Expert social proof

The image above is from Anne Handley, a digital content marketing expert and author of the bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. In this tweet, she endorses an industry summit to increase awareness and sign-ups.

People are strongly influenced by their favourite celebrities and influencers. The social proof generated by these high-profile personalities can be very beneficial to most brands.

For example, Porsche partnered with Alexandra Daddario – the Baywatch and True Detective actress, for this post.

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A post shared by alexandra daddario (@alexandradaddario)

Celebrity social proof may not work with all products, though. For example, customer testimonials and reviews may work better for highly specialized products in the SaaS industry than a celebrity endorsement.

Also, celebrity social proof can be pretty expensive. That makes perfect sense since you’ll need a bigger budget to get a celebrity talking about your brand. That’s why this is usually an option for well-established brands that generate more revenue.

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This is a phenomenon where having a huge number of customers causes other people to want to use your product. This plays into the crowd’s fear of missing out (FOMO). For example, during the Pandemic, Zoom’s year-on-year revenues increased by over 300% since 2019 due to the demand for remote work platforms.

Zoom’s exceptional quality drove its mega success. However, a significant part of this sales boom also came from the FOMO perspective of people transitioning to remote work and not wanting to miss out on this hot new phenomenon called Zoom.

This type of social proof extends to family and close associates. For example, you are more likely to visit a hotel or restaurant recommended to you by a family member or colleague than one with only recommendations from online strangers.

Any brand can use social media to level up advertising without spending a fortune. Social media can also support your efforts to generate social proof. Not only that, but you can also use your existing social proof to enhance your social media campaigns. It works both ways.

How do brands leverage social media for social proof?

#Hashtag campaigns

First, you can create #hashtag campaigns. These will encourage more customers to share their moments using your products. That means more authentic social proof for you. Moreover, it makes it easier for you to track the social proof since it’s all under a single hashtag.

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Dunkin Doughnuts is an excellent example of a brand that leveraged this technique. The coffee and doughnut company partnered with Charli, one of TikTok’s most followed personalities. Under the #Charlierunsondunkin hashtag campaign, the brand generated tons of social proof on TikTok. The hashtag campaign saw over 218 million views on TikTok:

#Charlierunsondunkin hashtag campaign on TikTok

They even went ahead to create the Charli Dunkin drink:

@dunkin So official, we put it in writing @charlidamelio. Order ‘The Charli’ on the Dunkin’ app! #CharliRunsOnDunkin #TheCharli #Dunkin ♬ original sound – Dunkin’

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2. User-generated content

You can also pull user-generated content from your social networks straight onto your website. This is a great way to use showcase social proof on your homepage, landing page, and other critical pages on your website. And since the users can click on social media posts, this technique makes your social proof look even more authentic.

Next-gen applications and APIs allow you to integrate social media posts, likes, comments, shares, etc., into different web resources. You could embed your Instagram feed into your landing page. Displaying reviews from the real customers, you’re interacting with on social media (for example, during a webinar, Q&A, or live video feed) allows you to display credibility.

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The advantages of social proof extend beyond brand recognition, trust, and increased revenues. Let’s explore how you can leverage the power of social proof in your marketing strategies.

1. Partner with influencers and experts

B2B and SaaS businesses fair well with marketing techniques like case studies, product recommendations, and testimonials. SEO for SaaS is also vital in getting your product out there through a foolproof digital marketing strategy.

However, beyond these options, SaaS, B2B, and B2C companies can also leverage the power of niche influencers and industry experts. These experts/influencers have built a steady following on social media. In addition, they boast the credibility of being experts in their field, thus earning the trust of their followers.

For example, GymShark partnered with Vikstar, a popular UK YouTube gamer and social media influencer.

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A post shared by Gymshark (@gymshark)

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SaaS brands are also keen on influencer partnerships. But unlike B2C brands, SaaS and B2B companies have to be more strategic. You have to partner with a reputable influencer and expert.

A classic example of an industry influencer expert is Neil Patel, who recommends several different SaaS/B2B products.

In the image below, Neil recommends Zoho CRM as the best budget CRM. This one endorsement alone is enough to boost revenues significantly for Zoho CRM.

Neil recommends Zoho CRM as the best budget CRM

Meller is another excellent example of a brand that leverages the power of niche influencer marketing to promote its eyewear brand. The brand has a dedicated page for all its influencers, most of whom are models or beauticians.

Despite the advantages provided by influencers in terms of social proof, brands should partner with the right people since this strategy can backfire. Influencers should align with your brand values and be enthusiastic about your product/brand. They should also be able to appeal to your target audience by sharing the same qualities.

Satisfied customers are the best kind of marketing for any business. Market on South is a plant-based restaurant and bakery in Orlando, South Florida. The restaurant is reaping significant benefits from recommendations and reviews on Facebook. Not only are folks able to write reviews and leave ratings, but they can also share pictures or videos of their best moments.

Check out the tasty photo from a customer upload below.

Market on South testimonials on Facebook

A potential customer can view the ratings, reviews, and kinds of food to expect. They can also make reservations, place orders directly from the Facebook page, and recommend the restaurant to their friends and loved ones.

Sharing results from customer surveys helps you utilize the wisdom of the crowd social proof. Let’s say you ran a quick poll or survey asking users something about your product or service. It could be a comparison between two of your product offerings. Then, the poll generates insane engagements from your customers. You can share the results from this survey to show other prospects what they are missing out on.

Netflix is a great example of a brand that leverages the customer feedback loop to tailor its content. On its debut in 2016, the show Stranger Things averaged viewership numbers of 14 million adults. The viewership had increased to 18 million on average by the second season, making it one of the most popular shows on the network.

Netflix uses customer feedback to tailor its content

Naturally, Netflix would want viewer feedback to know whether the show was a hit or miss and if the fans wanted more seasons or not. Netflix conducted a quick survey on Twitter. A majority of viewers overwhelmingly voted to create the second series of the show.

But here is the interesting bit. With such social proof, even Netflix subscribers who had not watched a single episode of Stranger Things would probably jump onto the bandwagon to watch the show.

4. Establish a referral program

Referrals are important because they tell new customers that someone they know has used a product/service and is satisfied with it.

For example, if you are a website that teaches folks how to create free online courses, getting your business off the ground can be quite a challenge. However, if one customer successfully creates a course with your tools, they can now recommend your services through the referral program while giving a first-hand experience of how good your services are.

Fiverr referral program

How do you use referrals to generate social proof for your business? Well, a referral program by itself takes advantage of social proof. You are asking users who are satisfied with your product to recommend it to their peers for an incentive. Therefore, satisfied customers will be using their own testimonials or experiences to pitch your product to their friends.

Make your referral program simple enough and make the reward scheme quick. Customers who’ve made a successful referral don’t want to wait a lifetime for you to fulfill your promise. Also, the best-performing referral programs reward both the referral and the referrer. Therefore, create a double-sided reward system for your referral program.

5. Use case studies

Case studies are a powerful tool that demonstrates what potential customers can expect from your product or service. Beyond sentimental marketing, case studies dive deep into the numbers and provide an in-depth analysis of past and present results.

For data-driven industries such as B2B and SaaS, it’s not enough to say, “Our product offers XYZ that can boost your revenue.” Evidence-based marketing, such as a case study, backs your claims with real results.

That is one of the marketing strategies used at Audiense. It’s not enough to tell users what audience intelligence tools can do. So, Audiense created a dedicated page for case studies. These case studies are proving to be far more effective than mere customer reviews.

Why are case studies important? They back brand claims by providing real data. They also demonstrate how someone used your product successfully through a first-hand customer account. Finally, they build credibility and trust. With so many claims and numbers floating around, it’s difficult to tell who is fake and who isn’t.

So, how do you create a winning case study? Follow the tips below:

Use tools like Audiense to conduct audience research and create an accurate customer persona. Then use that persona to build your case study. Remember, your case study will only be effective if it’s relevant to your target audience, So make sure your prospects can see themselves in that case study.
Use storytelling to create an emotional connection. Who is your customer, and what’s their story? What were their goals and pain points? How did you satisfy these needs?
Create a visually appealing case study. Use strong headlines and clear high-definition pictures of the product and your customers.
Include dates, real numbers, charts, and graphs to share success stories such as increased sales or profits.

Finally, don’t forget to include a strong CTA with each case study. You can direct the readers to sign up for a free trial or book a call with your customer reps, for example.

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Even if not in a case study, you can still showcase your achievements by sharing milestone data. You can do that on your landing page or social media profiles. Use percentages to make the figures relatable to the average person.

Slack customer success stories

Slack is a productivity app that does this quite effectively. Not only does the Slack team display important metrics concerning customers – but it also integrates customer success stories into its website.

Milestones tap into the wisdom of the crowd social proof. For example, showing year-over-year growth in users can help other prospects want to see what the fuss is about. That means more signups for your product.

7. Tap into media mentions

Don’t underestimate the power of a media mention in building social proof. Media mentions, whether printed or audio-visual, can sway the masses or even a niche viewership to your brand.

LifeSaber capitalizes on media mentions. LifeSaber is a portable personal emergency generator for wilderness survival.

LifeSaber media mentions

Besides the authoritativeness of the media, psychologically, there is a power in being mentioned positively by different independent outlets. It reinforces your credibility and exposes your brand to different audiences.

8. Add trust badges

Badges, certificates, and awards will automatically capture the attention of potential customers.

Craven’s Professional Painting proudly displays its badges, certificates, and achievements on Home Advisor. The social proof from these badges is only amplified further by the 4.97 ratings it has received from 25 verified reviews.

Craven’s Professional Painting badges on Home Advisor

With certifications, awards, and badges, third parties also affirm that you are an expert and have fulfilled certain criteria to be accredited.

9. Leverage user-generated content (UGC)

User-generated content (UGC) is one of the most powerful ways to generate social proof, especially on social media. By encouraging your audience to submit brand-related content, you can build trust and authenticity and leverage the power of connections outside your network.

GoPro is a prime example of a brand that leverages user-generated content within its brand community to promote new products, promotions, and awards. From sponsoring space jumps and partnering with Marriot Hotel guests to partnering with thousands of influencers to generate new content, GoPro has mastered UGC.

In fact, their Instagram page is a goldmine of UGC. They share stunning content from their creators and other GoPro product users.

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A post shared by GoPro (@gopro)

Mejuri is another brand that uses UGC brilliantly. The lifestyle brand that successfully leverages UGC as a marketing tactic on Instagram and Pinterest. In the image below, IG user @karenbritchick highlights her Mejuri collection while showing off her dance moves.

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A post shared by Mejuri (@mejuri)

On Pinterest, Mejuri highlights its different jewelry collections with exclusive pins from its customers or models. With 10million+ monthly views on Pinterest, not counting its other social handles, Mejuri is basking in the glory of social proof.

10. Incentivize customers to write reviews

Customer reviews are highlighted in many content strategy tips as being the “trust” that search engines like Google desire. Google prominently displays positive reviews in the top tier of its SERPs, especially for local businesses. Facebook will also make recommendations for businesses or services based on reviews.

If you have a new product but very few or no available reviews, you could convince customers to write a testimonial through incentives. For example, you could share the following information with a new customer through email:

“Your feedback helps people like you who are new to our products make better purchasing decisions. Please leave a review to enjoy a $10 discount on your next purchase with this coupon.”

Wrapping up

Social proof is not just an abstract psychological concept. When leveraged correctly, it can be the growth engine you need to apply to your marketing strategy to move your business or brand to the next level and boost conversion rates, sales, networks, and customer loyalty.

Social proof also builds brand trust and credibility, provides richer search engine results, and reduces your overall marketing expenses. Use methods such as referrals, customer testimonials, influencer marketing, case studies, awards, and trust badges to display social proof.

Most importantly, your social proof strategy should be centered around familiarizing yourself with your target audience. Identify which channels and types of social proof would be most effective for them before unrolling any new strategy.

Good luck unlocking your new social proof prowess!

FAQs

What is social proof?

How to Remove The TikTok Watermark in 7 Easy Ways

Amal Moursi — Wed, 19 Oct 2022 09:09:34 +0000

Find out how to remove the TikTok watermark in 7 different, easy ways

TikTok’s short-form video content has made it a popular platform with millions of users and brands creating entertaining and educational TikToks to engage with their target audience.

If your videos are doing well on TikTok, why stop there? You may want to share your TikTok videos on Instagram as reels or crosspost them on your other social media platforms.

The only problem? When you download a video from TikTok, you’ll notice the TikTok watermark embedded into that video. This isn’t ideal because the Instagram algorithm demotes reels which have the TikTok watermark on them, making your videos less likely to be shown or recommended to other users.

So, If you’re repurposing your TikTok content for other social media platforms, it’s best to remove the TikTok watermark.

Luckily, there are many ways to remove the TikTok watermark (without the need for complicated video editing tools). Read on to find the best one for you:

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What is a TikTok watermark?

The Tiktok watermark is the superimposed TikTok logo with the username of the original poster that’s placed on TikTok videos. This is important for copyright and marketing reasons to make the origin of the media clear, so others can’t repost the videos without attribution.

TikTok adds a bouncing watermark that moves around the video as it plays, making it harder to remove it.

TikTok Watermark

How to remove the TikTok watermark?

There are multiple ways to remove the TikTok watermark, some of those options are better than others. Whether you’re using your phone or computer, here are 7 methods for removing the TikTok watermark.

Let’s dive into each of these methods to see which one’s right for you:

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1) Use Hopper HQ to cross-publish

Hopper HQ is the quickest option to repurpose your TikTok content to Instagram and other social media platforms without the watermark.

You won’t have to worry about downloading the video, copy-pasting any links into any tools or using any video editors to blur out or remove the TikTok watermark. Hopper HQ does that automatically for you!

All you have to do is link your TikTok account to Hopper HQ and select the TikTok video you want to repost on another platform. Hopper HQ will automatically remove the watermark and repost your video for you on Instagram, Facebook, Twitter, Linkedin, Pinterest, or YouTube Shorts. Connect your TikTok account to Hopper HQ

Here’s how quickly you can repost from TikTok to Instagram without the watermark with Hopper HQ:

1. Select the TikTok video you want to reschedule

2. On the bottom right click “Reschedule”

3. Select the Instagram account you wish to repost to

4. Select the option “Create Reel”

5. Your TikTok video will be automatically posted to your Instagram Reels without the watermark

That’s it! Your video will be auto-posted to your Instagram account as a Reel without the TikTok watermark.

You can start your 14-day free trial with Hopper HQ to easily repurpose content from TikTok to Instagram and other social platforms without worrying about removing the TikTok watermark.

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2) Zoom in and crop the TikTok watermark

You can easily use your phone to crop the video and remove the watermark:

Open the video you want to crop from your Photos
Tap “Edit” from the top right corner
Tap the “Crop” icon at the bottom
Pinch to zoom in and edit the dimensions of the video to crop out the watermark
You’ll need to crop more than one area of your video due to the watermark bouncing around
Tap “Done” to save your new cropped video.

While this approach seems like the simplest option, it is not ideal as it would result in zoomed-in content that would cut parts of the visuals or text from the original video. This approach could also change the aspect ratio of the video and be posted with a margin around the content on other platforms.

For those reasons, cropping results in low-quality-looking videos and is not the best option to remove the TikTok watermark.

Cropping a video to remove the TikTok watermark

3) Add a border and hide it

You can use any simple editing tools on your phone or computer to add a border or frame around your video to cover up the TikTok watermark.

In this example, we’ve used Canva to add a frame to the TikTok video to cover the watermark.

Like the cropping option, adding a border around your video is not ideal as it does not look very appealing and covers a large part of your video; it could cut parts of your video and leave it looking unprofessional and low quality.

Adding a border to remove the TikTok watermark

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4) Use a blur tool to cover it

This approach relies on third-party apps or tools that you can use to add a blur effect on the watermark.

The downside? You will need to add multiple blurs in different places to cover the watermark as it bounces around throughout the video, resulting in multiple blurry areas around your video frame.

Not only does this look unappealing, but it is also quite obvious that there’s a TikTok watermark that’s been blurred out, which some may say defeats the purpose of removing it in the first place.

This could also be time-consuming if you blur each watermark from each video manually one by one.

So, this is not an approach that we would recommend. But we’re giving you all the options:

You can search “blur video” on your phone’s App Store. There are multiple tools and apps designed for the purpose of adding a blur effect on parts of your video, which all generally work the same way.

In this example, we’ve used an app called “Blur video”:

Download the app and allow access to videos
Tap “Start”
Choose the video on which you want to blur the watermark
Choose between “Blur” or “Pixelate” at the top centre of the screen
Tap “Add Blur” or on the bottom-left corner
Move the blur circle around to where your watermark is to blur it out
Add multiple blurs whenever the watermark moves around the video
Tap “Save” after covering all the watermarks

Your video will be saved to your photos with the watermarks blurred or pixelated.

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5) Use a TikTok watermark remover app

There’s an overwhelming number of apps that claim to remove the TikTok watermark from your videos.

A quick search for “remove TikTok watermark” on your app store will give you options like SaveTik, TikSaver, TokRepost, TokVideo, TikDown, TokSave, and many more. They all seem confusingly similar, and it can be hard to choose one or tell them apart.

However, there are some things worth knowing before you proceed to download any of these apps:

None of these apps are affiliated with TikTok, and they could stop working if TikTok changes its API.
Read the reviews carefully. While most apps will show a rating of 4 or higher, the reviews tell a different story.
While most of these apps are free to download, they will either bombard you with ads at every step or require a paid subscription to start using them.
Not all of these apps actually remove the watermark. Some of them only curate a saved collection of watermark-free TikToks, without actually downloading them to your phone.

With that in mind, we tried out 2 top-rated tools on the app store; SaveTik and TikSaver.

Both SaveTik and TikSaver work in the same way. They are free to download, however, both are only free for a 3-day trial period; the subscription after that is $10/month or $4/week.

Here’s how to use a TikTok watermark remover app:

Find the video you want to download without the watermark from the TikTok app
Tap “Share”
Select “Copy Link”
Open the App
Paste the link you copied from TikTok
Save the video to your photos without the watermark

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6) Using a video editing tool

Using a video editor tool is the most complicated and expensive approach, so proceed with caution.

If you have video editing skills, you can use any video editing tool you have to remove the watermark. For example, the Wondershare UniConverter video editor offers a watermark editor that lets you add or remove any watermarks from your videos.

This tool is not free to use, and pricing starts at $20/month.

Wondershare UniConverter watermark editor

This might not be the best option for you if you do not plan on using the many other features of video editing and only need a watermark remover.

7) Save your video without a watermark in the first place (online)

What’s better than having to remove the watermark? Saving the video without a TikTok watermark in the first place!

There are multiple websites that let you download TikTok videos without the watermark such as SaveTik, MusicalDown.com, MusicalDown.xyz, SnapTik, TikFast and TikMate.

Some of these also offer apps to download on your phone, like SnapTik, but you can also use it online on your pc or desktop if it’s more convenient.

These online tools all work the same way:

Select the video you want to save from the TikTok app on your phone or computer
select the “Share” button
Select “Copy Link”
Go to the online tool of your choosing
Paste the Link into the toolbox
Click “Download”

Your selected video will be downloaded to your device without the watermark as an MP4 file.

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What’s the best TikTok watermark remover?

The best TikTok watermark remover is the one that best works for you!

Hopper HQ is the most efficient option when it comes to value and ease of use. Not only does it remove the watermark, but it also allows you to repost watermark-free content from TikTok to other platforms with just a click.

So, if you wish to take advantage of other features like repurposing content, scheduling video posts, and adding hashtags, among many other benefits, then Hopper HQ is a great option for you.

Happy watermark-free posting (and reposting)!

Remove TikTok Watermark: FAQs

How do I get rid of the TikTok watermark 2022?

Adjust Clips Option Missing on TikTok? Here’s Why & How to Fix it

Amal Moursi — Fri, 14 Oct 2022 14:35:54 +0000

Have you ever gone to edit a video on TikTok and noticed that the Adjust Clips option disappeared?

Well, there’s a reason for that! In fact, there are a couple of potential reasons.

What’s the Adjust Clips option on TikTok?

When you’re editing a video on TikTok, the Adjust Clips option allows you to change the start and end points of your video.

However, sometimes this invaluable feature disappears. Here is why and how to fix it.

Where did the Adjust Clips option on TikTok go?

There are multiple reasons why the Adjust Clips option has disappeared from your TikTok:

1. The video is too short

If your video is too short, the Adjust Clips option will disappear. This is because TikTok doesn’t want you to make your videos too short.

Tiktok wants you to keep the video length around 15 seconds so that people don’t get bored and stop watching. So, if you’re ever editing a video on TikTok and you can’t find the Adjust Clips option, it’s maybe because your video is too short.

Try adding some more footage or extending the start and end points of your existing footage to make your video longer.

2. The video is too long

While the TikTok video editor is incredibly powerful, every tool has its limits. Sometimes, when a video is too long, or there are too many clips, the editor can’t manage the processing on your device.

If you’re looking to produce a very long clip, try editing as you go to minimise the processing and ensure that the option doesn’t disappear.

3. Using Video Green Screen or other incompatible effects

Finally, we’ve noticed that certain filters and effects are not compatible with the TikTok video editor and adjusting clip lengths.

This includes filters and effects that have a heavy requirement for processing including the video greenscreen.

If you need to use video green screen or another incompatible effect, try making and editing your entire TikTok first then adding the clips where you need the special effects.

Removing the TikTok Watermark

Finally, remember that using your videos created on TikTok on other platforms runs the risk of limiting their exposure. For example, if you post a TikTok video on Instagram with the TikTok watermark present, blurred or covered by a border, the Instagram algorithm will reduce its reach and visibility.

To solve this you can simply connect your TikTok account to Hopper HQ, reschedule your video post as an Instagram Reel or to any other platform and Hopper HQ will automatically remove the TikTok watermark for you.

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Happy TikToking!

The post Adjust Clips Option Missing on TikTok? Here’s Why & How to Fix it appeared first on Hopper HQ.

How to Link Instagram to TikTok

Amal Moursi — Mon, 10 Oct 2022 10:21:13 +0000

Wondering how to link TikTok to Instagram? Here’s an easy step-by-step tutorial to get it done

Cross-posting your content across multiple social media platforms is a great way to get more eyes on your brand, expand your audience, and build awareness. Connecting TikTok to Instagram is a quick and easy way to repurpose TikTok content and cross-post from TikTok to Instagram to attract a whole new audience.

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Adding Instagram on TikTok gives you the ability to expand your reach on both platforms and convert your TikTok audience to Instagram followers. In fact, many brands and creators have reported an increase in their Instagram following after joining TikTok.

Here’s how to add Instagram on TikTok:

How to link TikTok to Instagram

Download the TikTok app on your phone from the Apple Store or Play Store
Open the TikTok app and log in or create an account
Tap “Profile” at the bottom right of the TikTok home screen
Tap “Edit Profile“ on your profile page
You’ll see the “Social” section on your edit profile screen
Tap “Add Instagram” under “Social”
The Instagram Login screen will load; log in using your Instagram username and password, or continue with Facebook

Voila! There is now an Instagram icon next to the “Edit Profile” button on your TikTok profile page.

Tap the Instagram icon to be redirected to Instagram.

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Linking TikTok to Youtube

It is also possible to link your TikTok and Youtube accounts.

To connect your Youtube account to TikTok, follow the same steps above, but tap “Add Youtube” in step 6.

Complete the rest of the steps as you did for Instagram. Your YouTube account is now linked to your TikTok, you will see 2 options when tapping the Instagram icon next to “Edit Profile”; Instagram and Youtube.

How to unlink Instagram from TikTok

Follow the steps above to go to your “Edit Profile” screen
Tap on your Instagram handle under “Social” on your “Edit Profile” screen
Tap “Unlink”

Unlink Instagram from TikTok

Voila! Your Instagram is removed from your TikTok.

Beware of TikTok watermarks

Using TikTok to create and edit videos and resharing that content on Instagram makes perfect sense when it comes to expanding reach.

Instagram caught up to the growing popularity of TikTok with the launch of Reels.

However, Instagram was not thrilled about users only sharing TikTok content on its platform and treating Reels as the secondary platform.

So, to encourage users to make original Reels content, Instagram has made changes to its algorithm to no longer promote Reels that have a TikTok watermark on them.

Related: How to Remove The TikTok Watermark

With that said, Hopper HQ lets you share TikTok videos to Instagram without the TikTok watermark in just a few clicks.

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Now that you’ve linked Instagram to TikTok, you can easily share your TikTok videos on Instagram as well.

You can share your TikTok videos directly to Instagram in 3 ways:

Sharing a public Tiktok video before publishing
Saving a Tiktok video after publishing (public or private videos)
Using Hopper HQ

In order to share a video on TikTok and Instagram simultaneously, your TikTok video needs to be public. Here’s how to do it:

Method 1: Sharing a public TikTok Video to Instagram before publishing

Tap the “+” icon on the Tiktok home screen
Record a video or upload one from your gallery
Edit your video, then tap “Next”
In the “Who can view this video” section, select “Everyone” or “Friends” to make your video public
Tap the Instagram icon to share directly to Instagram
Tap Post.
Once the video is posted on TikTok, the app will redirect you to Instagram to repost your video
once on Instagram, you’ll see 2 options: “Feed” and “Stories”.
Select the one you want, and continue to post as you normally would on Instagram.

Simple Post, Story + Reel Scheduling

Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest

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Method 2: Saving a Tiktok video after publishing (public or private video)

You do not need to make your video public if you don’t want to. This method allows you to share your TikTok videos even if they’re private. All you need to do is save the TikTok video to your gallery and post it to Instagram. Here’s how:

Go to your TikTok profile
Select the TikTok video you want to share to Instagram
Tap on the three dots on the right side of the screen and select “Save Video”

Your TikTok video will be downloaded to your phone gallery
Open Instagram and upload the video to post on your feed as a reel or story
Edit your video, and add your text, caption, and hashtags
Tap “Share”, and you’re all set!

Method 3: Using Hopper HQ

Hopper HQ’s latest feature lets you repost your TikTok video content to Instagram and other social media platforms in just a few clicks. Here’s how to repost TikTok videos to Instagram using Hopper HQ:

On the Hopper HQ desktop app, go to your TikTok grid planner
Simply click the TikTok post you’d like to repost to Instagram
Click “Reschedule” on the right side of the screen
Click the Instagram account you’d like to repost to
You can also repost to Facebook, Linkedin, Twitter, or Pinterest
Choose the date and time to schedule your post, or post immediately

That’s it! Hopper HQ will post your TikTok video on Instagram and other platforms WITHOUT the TikTok watermark.

Repost TikTok to Instagram with Hopper HQ

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How to add TikTok link on Instagram?

The only way to add a TikTok link to your Instagram profile is through a link in your bio.

Here’s how to add a link to your Instagram profile:

Go to your Instagram profile page
Tap “Edit Profile“
Tap “Add Links” in the new window
Tap “Add external link”
Type in your TikTok profile URL and give it a title
Tap “Done” in the top right corner of your screen.

Add TikTok link on Instagram

FAQs

Can I share my TikTok videos on other platforms?

Amal Moursi, Author at Hopper HQ

How To Use Metaverse Marketing in Social Media (with Examples)

What is Metaverse Marketing?

How does Metaverse Marketing Work?

Metaverse Marketing in Social media

Benefits of Metaverse Marketing in Social media

5 Metaverse Marketing Strategies to Try in 2023

1. Create Virtual Brand Avatars

2. Add Real-Life Experiences

3. Host Virtual Events

3. Leverage Video Gaming

4. Sell Digital Assets

Examples of a brand using metaverse marketing in social media

Claire’s

Decentraland

Gucci

Meta

Nike

Wendy’s

Are You Building Your Virtual World Soon?

How to Schedule TikTok Posts on Desktop & Mobile

How to Schedule TikTok Posts Natively on Desktop

Here’s how to schedule TikTok posts with the TikTok native video scheduler:

How to edit a scheduled post on tiktok

Schedule TikTok Posts with Hopper HQ

How to use Hopper HQ to schedule TikTok posts from your desktop

1) Connect your TikTok account to Hopper HQ

2) Upload your TikTok video from your PC

3) Schedule your TikTok post

How to Schedule TikTok Posts on Mobile

How To Schedule TikTok Posts from HopperHQ Mobile App

Best TikTok Schedulers in 2024

1. Hopper HQ

2. Later

3. Buffer

4. MeetEdgar

Key features:

5. SocialBee

TikTok Desktop vs. Hopper HQ

Limitations of the TikTok Video Scheduler

Advantages of using Hopper HQ to schedule TikTok posts

Schedule TikToks Ahead of Time

Bulk Schedule TikTok Posts

Schedule Captions and Hashtags

Edit and Reschedule

The TikTok Grid Planner and Calendar Planner

Content Repurposing

7 Tips to Perfect Your TikTok Posting Schedule

1) Determine your TikTok posting frequency

2) Set aside dedicated time for creating content

3) Use a content calendar

4) Find the best time to post

5) Use TikTok analytics

6) Experiment with different posting times.

7) Stay flexible and keep an eye out for TikTok trends

To Wrap It Up

FAQS

Why Are My Instagram Story Views So Low & How Can I Increase Them?

What are Instagram Story Views?

How to Check Instagram Story Views?

Before the 24 hour window:

After the 24-hour window:

How to see Instagram story insights

5 Reasons Why Instagram Story Views Drop

1) Your Content is Stale

Solution: Publish Diverse & Trending Content

2) You’re Not Using Hashtags Right

Solution: Use Hashtags in Stories

3) You’re Posting at the Wrong Times

Solution: Use Analytics to Improve Your Strategy

4) You’re Not Very Active on Instagram

Solution: Add Reels to Stories

5) Previous Story Views Were Bot-Generated

Solution: Employ Tactics to Increase Story Views

Tips on how to boost your organic views

1. Run Contests & Giveaways

2. Run an Influencer Takeover

3. Add Stickers

4. Use Location Tags

Conclusion