When Instagram first launched in 2010, it only allowed users to post photos from their mobile devices through the Instagram app. Since then, Instagram users and mainly brands have been searching for options to post on Instagram from PC.

If you’re wondering “How do you post on Instagram from a desktop?”, we’ll cover different options to post on Instagram from your computer in this article.

How to post on Instagram from PC

With Instagram’s latest update, everyone can post from PC whether with Mac or Windows; therefore, allowing to upload Instagram posts from the web version of Instagram (Not the mobile app).

If you’re looking for a centralized solution to posting on several social media channels from your PC, consider giving Hopper HQ a try for free!

1) Visit the Instagram website and log in

Head to www.instagram.com and login to your account. If you haven’t created one yet, follow the sign-up instructions instead.

2) Once inside, click the + icon in the upper-right corner

Here, you can edit the photos, and add your caption, for instance. In addition to changing location, Alt text, and advanced settings.

3) Select the content from your computer

You’ll have to select the content you wish to post from your computer. So, ensure that you’ve transferred any visuals if necessary or that they are reachable through the internet.

4) Edit the post and add any necessary details

You will first be asked if you’d like to crop the image or make the post a carousel. Then you can add filters or make adjustments to make your post extra appealing.

5) Add Captions and locations to your post

Lastly, make sure you added a captivating caption to engage your audience and if relevant, you can also tag the post geographically. You can use this Instagram caption generator to quickly create ideas for your posts.

6) Click Share and publish your post

Now, that everything is set, you can hit “share” which will make your post public to everyone! Make sure to check how your post looks on your grid.

How to share videos on Instagram from Your PC

To post a video on Instagram, you’ll follow a process similar to publishing a regular post. The main distinction is that you’ll be uploading a video, such as a Reel, instead of a static image.

1) Visit the Instagram Website and Log In

Start by going to www.instagram.com and logging in to your Instagram account. If you haven’t registered for an account yet, you can follow the sign-up instructions provided.

2) Access the Upload Feature

Once you’re logged in, locate and click the “+” icon situated in the upper-right corner of the page. This is where you can create and customize your post.

3) Choose Your Video Content

Select the video you wish to share from your computer. If you initially captured the video on your mobile device, ensure it’s accessible on your computer, either through transfer or cloud storage.

4) Optionally Crop the Video

You might be prompted to crop your video or decide whether you want to include additional videos to create a gallery of content.

5) Add a Cover Photo and Trim the Video

Before finalizing your post, consider adding an attention-grabbing cover photo to engage your audience. Additionally, if necessary, you can trim your video to enhance its appeal or make it more concise.

6) Share and Publish Your Post

Once you’ve completed all the necessary edits and customizations, click the “Share” button. This action will make your video post accessible to the public on your Instagram profile. Don’t forget to review how your video post appears on your profile to ensure it meets your expectations.

By following these steps, you can easily share videos on Instagram from your PC. Please bear in mind that Instagram’s features and user interface may evolve, so it’s always a good idea to refer to the official Instagram website or resources for any updates or changes to the posting process.

How to post reels on Instagram from PC

To post a Reel, you need to follow the same steps as publishing a normal post. The only difference is that you’re uploading a video rather than a visual. 

1) Visit the Instagram website and log in

Head to www.instagram.com and login to your account. If you haven’t created one yet, follow the sign-up instructions instead.

2) Once inside, click the + icon in the upper-right corner

Here, you can edit the photos, and add your caption, for instance. In addition to changing location, Alt text, and advanced settings.

3) Select the content from your computer

Select the video you wish to post from your computer. If you used your phone to capture the video, make sure you’ve transferred it to your computer or it’s easily accessible through the web. 

4) Crop the video if necessary

You will first be asked if you’d like to crop your video and if you’d like to add more videos to create a gallery. 

5) Add a cover photo and trim video

Lastly, make sure you add a captivating cover photo to engage your audience and if relevant, you can also trim your video to make it extra special. 

6) Click Share and publish your post

Now, that everything is set, you can hit “share” which will make your Reel public to everyone! Make sure to check what your Reel looks like on your profile. 

How to post stories on Instagram on PC

While you could view Stories on the web version, creating and posting Stories directly from Instagram’s web interface was not a built-in feature. To upload Instagram Stories from your computer is a bit more complicated.  You’ll need to use a Google Chrome web extension.

But for this guide, we recommend using the Hopper HQ app, where you can seamlessly, create, schedule, and track all Instagram content types. It also comes with a mobile app to help encourage this spontaneous capturing and sharing of moments that Instagram thrives for.

1. Create an account on Hopper Hq
2. Add your Instagram and Facebook account
3. Click on Create and upload your story
4. Add caption and hashtags
5. Post story or schedule for later

How to Post on Instagram from PC with Hopper HQ

Whether you’re on a Mac or Windows PC, you can schedule and post on Instagram with ease using the Hopper HQ desktop app.

Hopper HQ provides a seamless Instagram for Mac and Windows experience, allowing you to visually plan and schedule your social media campaigns automatically with tailored insights, all from your computer. Scheduling your posts saves you precious time that you can use to focus on other important aspects of your growth.

Using an Instagram scheduler lets you:

• Prepare content as a team
• Schedule and autopost from your desktop
• Improve content quality
• Plan your social media calendar
• Leverage an Instagram Grid Planner
• Bulk Upload Instagram posts
• Track and Analyse your analytics
• Use the mobile app on the go

What’s even more exciting about using Hopper HQ is that you can publish your Instagram content across all your channels in just a few clicks. Which makes keeping a presence on social media even easier!

In case you experience a moment worth capturing, you can use the Hopper HQ Mobile app to post on the go!

1) Create an account at HopperHQ.com

After logging in to your new account, you are greeted with a visual dashboard.

2) Upload your photos or videos

In the top-left corner, click “create” and you are taken to a window where you can upload 50 photos or video posts at once directly from your desktop browser in one swoop.

3) Edit your Images

Add frames, text, stickers, and more to get your images looking their best from your desktop with Hopper HQ.

If your images or videos are not in the correct Instagram size dimensions, you’ll get an alert letting you know. You may also want to use Hopper HQ’s AI dimensions adjuster.

4) Add Captions and other details

Once you’ve made your edits, you can write captions (including emojis) for all uploads, add hashtags using the hashtag explorer feature (where you can even create templates) and you also schedule the first comment.

5) Publish your post for whenever

With Hopper HQ you can schedule your post for whatever time and date you prefer. You can choose to post straight away or select a specific time for it to be automatically posted onto your grid without needing to move a finger.

If you decide you want to publish the same post to another social network then, you can choose to send it to multiple platforms at the same time. This includes Instagram, Facebook, Twitter, LinkedIn, YouTube and even TikTok.

Hopper HQ vs the Instagram Desktop App?

The answer the the question “Which one is better?”, totally depends on what you’re looking for and need. If you’re looking at how to post on Instagram from a PC as a one-time situation, using the Instagram Desktop app will be enough.

However, if you’d like to frequently post on Instagram and vary on the type of content (post story or reel), you may want to consider Hopper HQ.

• You can only post on Instagram using the Desktop App: With Hopper HQ you can post the same content onto your different channels. Saving you time to focus on analytics and content creation. 
  
• With Hopper HQ you can visually plan your post with a Grid Planner. Create a visually appealing Instagram grid by previewing how posts will look before publishing. 
  
• On the Instagram desktop app, you can only post one at a time. While, when using Hopper HQ you can bulk publish several posts onto one or various channels. 
  
• With  Hopper HQ you can work as a team. Create a team and work together throughout the whole publishing process.
  
• With Hopper HQ you can schedule ahead of time. Although on the Instagram desktop, you can as well, with Hopper HQ, you can use the calendar view to plan and schedule far into the future.

What’s the best option to use?

Whether you’re using Windows or Mac, you have plenty of options to post on Instagram from PC. Your method of choice will depend on what you’re looking to achieve; do you just want the ability to post on Instagram from your computer? Or are you looking for a tool that you can use to upload, edit, and schedule multiple posts from a PC? 

In conclusion, based on your goals and individual needs, you’ll be able to decide on the best option for you. 

Do you have a touchscreen Windows 10 computer? Find out how to post to Instagram directly from it!

The post How to Post on Instagram from PC (Windows and Mac) 2024 appeared first on Hopper HQ.

The most successful content marketers know that your active user time plays a significant role in generating impact and engagement. It’s important to deliver content at a time when your target demographic is likely to notice it and have the time to interact with it.

This sweet spot fluctuates based on the medium you’re trying to reach your target audience. Each social media platform plays a distinct function in the lives of its users, and those roles frequently occur at various times throughout the day.

When is the best time to post on LinkedIn?

Overall, the best time to post on Linkedin is from 9 am to 10 am on weekdays as well as the following times outlined below:

The best time to post on Linkedin is from 9 am to 10 am on weekdays

The best times to post on LinkedIn today are 9:00 AM, 12:00 PM, 3:00 PM & 6:00 PM

The best days to post on LinkedIn are Monday, Tuesday & Thursday

The best time to post on LinkedIn for every day of the week is:

• Monday: 8 am to 11 am, 4 pm to 6 pm 
• Tuesday: 9 am to 12 am, 2 pm to 4 pm
• Wednesday: 10 am to 12 pm, 3 pm to 6 pm
• Thursday: 8 am to 11 am, 4 pm to 6 pm
• Friday: 10 am to 12 pm, 2 pm to 5 pm
• Saturday: 9 to 11 am, 7 pm to 9 pm
• Sunday: 7 am to 9 am, 6 pm to 8 pm

The Best Times to Post on LinkedIn in 2024

The best time to post on LinkedIn on Monday

People tend to check their inboxes and social media in the morning before they start working on the first day of the week. On Monday, 8 to 11 AM is the perfect time to post as your audience is commuting to work. Then consider posting again around 4 pm to 6 pm when your ideal users are ending their first work day of the week.  

The best time to post on LinkedIn on Tuesday

The best time to post on LinkedIn on Tuesday is between 9-12 AM or around 2-4 PM. This is because you’re more likely to catch your users on breaks. By posting before 12 pm you can ensure that your posts will be in front of your audience while they’re on their lunch break. By posting from 2 pm to 4 pm the same will be expected when your audience is commuting back home

The best time to post on LinkedIn on Wednesday

On Wednesday, as your audience starts getting into their weekday slump, it’s more likely that they will peruse through their social media during working hours. On Wednesdays, the best time to post on LinkedIn is between 10 am to 12 pm to catch them during their lunch break and again from 3 pm to 6 pm, as they find ways to make their day pass quicker.

The best time to post on LinkedIn on Thursday

The best time to post on LinkedIn on Thursday is between 8 am and 11 am. This is because people tend to be more engaged on Thursdays, which is a good time to catch them while checking their feeds. Then, you should consider posting again later on in the afternoon, around 4 pm to 6 pm. Like this, your audience can still catch your post as they unwind after work.

The best time to post on LinkedIn on Friday

People tend to be less productive on Fridays and may spend more time on social media during the day. So, start posting around 10 am to 12 am, then consider posting again around 2 pm to 5 pm. Between these times you’ll catch your users on breaks or waiting for the day to end. It is not necessary to post too late in the evening as people tend to start their weekend plans on Friday.

The best time to post on LinkedIn on a Saturday

Saturday is not typically a good day to post. However, if you’d like to test it, you can try posting between 9 am to 11 am as people are more likely to sleep in. Then, you can try again around 7 pm to 9 pm, when users are back from their Saturday plans.

The Best time to post on LinkedIn on Sunday

The best time to publish on LinkedIn on Sundays is 8-11 AM. Weekends don’t draw as much attention as weekdays, but on both Saturday and Sunday, you’re best off targeting the early hours or the nights. As people get ready for their new work week, they’re more likely to spend their Sunday evenings scrolling through their feeds.

The Best Day to Post on Linkedin

The best day to post on Linkedin is Mondays and Fridays

The best day to post on LinkedIn will depend on what niche your business is in and your target audience. But in general, it was found that posting on Mondays, when people are starting their work week, and Fridays when they’re ending it.

Users tend to check their LinkedIn at the beginning of the week, especially if they use it for lead or sales purposes. On Fridays, people are tired from their busy work week and are likely to be found perusing through their feeds as their day comes to an end.

The worst days to post on LinkedIn seem to be on weekends, specifically Saturdays. This is because, during leisure, your audience may prefer to enjoy their time on other social media channels like Instagram and YouTube,

Why Timing Matters on LinkedIn

Since its inception in 2002, LinkedIn has become a platform for establishing brands rather than merely posting resumes and seeking jobs.

Both B2B and B2C marketers advertise their content there and develop enduring relationships.

However, there isn’t a single perfect day or time to post that consistently ensures a large audience and active users. This is because each brand’s target market is unique; they may reside in various time zones, be preoccupied with work at particular times of the day, be inactive on social media, etc.

Having said that, certain recommended practices are universally effective. Like most social media algorithms, LinkedIn’s algorithm promotes recency, so publishing while your audience is online is an excellent place to start.

You can focus on the behavior patterns of your followers by looking at your analytics data. (If you’re new to LinkedIn and lacking in past data, we recommend a generalized safe place in the next section.)

You should keep your objectives in mind while you search for the ideal posting window. What do you want?

• Do you want to increase brand recognition?
• Drive visitors to your website?
• Find leads?

On a Monday morning, your audience may interact with an encouraging message while scrolling the platform, but they may not open a sales pitch until later in the week (and day).

By posting your LinkedIn content at the perfect time, you can ensure its success by clearly understanding your goals.

How to Find Your Best Time to Post on LinkedIn

1) Use Time Zones to Your Advantage

When creating and publishing on LinkedIn, you’ll need to consider time zones if you’re a local, national, or international company. Some LinkedIn marketers post their content at various times to reach everyone.

However, as LinkedIn’s algorithm punishes users who share more than once daily, we don’t advise taking that move. Our advice is to plan your content according to the times when most of your audience is most likely to be on LinkedIn.

Use social media analytics tools to determine the location of your target audience.

2) Follow Your Specific Audience

Finding the perfect time to publish on LinkedIn for your business requires careful consideration of your target audience’s behavior.

Look at the LinkedIn usage patterns of your target audience, as well as their preferred types of content and times when they are online and active.

In addition, it’s important to consider lunch breaks and time zones. You can better understand your target audience with social media analytics tools like Hopper HQ.

3) Frequency of Posting on LinkedIn

For LinkedIn, two to five times per week, up to 25 times per month, is the perfect posting frequency. Publishing to the platform multiple times daily throughout the workweek is not advised.

Posting more than once a day during the workweek will probably cause more harm than good because LinkedIn’s algorithm is designed to give consumers a wide variety of posts from various contributors in their newsfeeds.

4) Best Time To Post On LinkedIn By Industry

Your industry will also influence the perfect times to publish on LinkedIn. For instance, according to data, B2B organizations post most successfully between 11 AM and 2 PM, but B2C businesses and software firms do best outside the 9 AM to 5 PM window.

Here is a list of the ideal times to post on LinkedIn for various industries.

The highest point for LinkedIn activity in your sector is shown below.

B2C companies: For individuals with a 9 to 5 schedule, the perfect time to connect with people on LinkedIn is during their lunch breaks.

B2B Businesses: B2B audiences are typically more career-focused than larger B2C audiences, so reaching them before work, throughout lunch, and just after their evening commute may provide the best results.

Software Businesses: If you want to reach people in the software industry, it’s best to do so before or after work or over lunch when they are not fully engaged in their tasks.

Healthcare Companies: Healthcare deviates a little from other industry sectors, with mid-morning to early afternoon being the most productive.

Media Companies: People frequently check their LinkedIn feeds in the morning, similarly to how they read the newspaper. It follows that early in the morning is when publishers notice the greatest level of effectiveness.

Colleges: It’s easier to catch students during lunch or late at night.

Using Hopper HQ to Schedule Your Posts

With Hopper HQ you can get a custom summary of the perfect day, post time, and frequency which is collected by tracking the performance of your previous posts and the time they were published.  

You can track the stats for each of your posts over the past 30 days if you’ve been publishing to LinkedIn for at least that long. 

Analytics also keeps track of data like followers, engagement rate per post, clicks, and more, advising on the best days to publish or how frequently to post. It’s an excellent way to obtain a comprehensive picture of your work on LinkedIn and any other social networking sites you use.

How to schedule your posts on Hopper HQ

You can quickly schedule and program your posts to automatically publish on LinkedIn using the scheduling tool from Hopper HQ:

1. Link your Hopper HQ account to your LinkedIn profile.
2. Click on the button “Create post” on the top left corner
3. Create a caption for the post and include hashtags. Additionally, you may press “Edit Image” to trim the image to the ideal size for LinkedIn and add text to it.
4. Select the time you wish to schedule your post and then hit save.

Other Tips for When to Post on LinkedIn

You need to do some research to determine the perfect times for you because no two audiences are the same.

The only way to determine your ideal posting schedule is via experimentation. It requires some data analysis to determine your ideal time to post, but it doesn’t have to be difficult because we’ll help you through it.

Here are some suggestions for using LinkedIn to connect with your target market.

1) Review your top-performing posts

If you’ve been publishing on LinkedIn for a while, your previous performance data is a gold mine of information about your audience.

Review and observe trends in your best-performing content. Is there a unifying factor? Are most of your most popular postings from a certain day or time?

To identify your best achievers, use a free native analytics tool on LinkedIn. Alternatively, use Hopper HQ if you don’t feel like searching for and manipulating data.

It’ll suggest the ideal time to post on Facebook, LinkedIn, Twitter, Instagram, and TikTok. The suggestions are based on your prior performance and are specific to your target audience’s behavior.

2) Research your competitors

Researching your competitors is always a good idea. You can get a sense of when your rivals think it’s ideal for posting by stalking their profiles. Your audiences may overlap if the goods or services you provide are comparable. In this case, you may learn from your competitors’ mistakes and avoid trial and error altogether.

You may have noticed that many businesses plan for their posts to go live around the hour mark. Try posting a few minutes before that to avoid the competition.

3) Post in the right time zone

If your company has a global presence, be sure to post in the time zone of your target market. It should go without saying that your audience won’t view or respond to your content when they are asleep.

Regardless of where you are, you can use a social media management tool like Hopper HQ to plan your posts in advance and have them go live at the perfect moment on LinkedIn. In other words, you won’t need to set the alarm if you want to post at 6 AM on a Tuesday.

4) Monitor your results

It takes more than one try when deciding when to post on LinkedIn. You must modify your publishing schedule as your audience and approach change.

Regularly reviewing your LinkedIn statistics will allow you to assess the effectiveness of your strategy and identify any developing patterns. Don’t hesitate to test an alternative schedule if you discover that your former strategy is no longer working. Social media is always changing.

5) Be consistent

Consistent posting keeps your audience engaged while also allowing you to get more analytics data. And more data means more chances to discover what your audience prefers.

Consistent posting will also make your company more recognizable on LinkedIn and increase the sense of belonging among your audience. Ultimately, LinkedIn’s algorithm detects when you have a genuine connection with your audience, which benefits your business and your bottom line.

Here’s another great reason to consider a social media scheduling tool like Hopper HQ, to streamline your posting process.

To Wrap It Up

LinkedIn engagement and reach are crucial factors to consider when trying to draw in new clients or build brand recognition.

You can expand your network and attract new customers by knowing when to publish on LinkedIn.

For the highest possible interaction on your posts, it’s critical to understand when to post on LinkedIn. This signals you to reconsider your LinkedIn publishing schedule if you have quality material but a small audience.

Additionally, you should try Hopper HQ to automatically publish your content to take advantage of the custom best time to post provided by its analytics.

The post Best Time to Post on LinkedIn 2024 appeared first on Hopper HQ.

But what exactly is social selling, and why should you care? Is it another buzzword that’ll quickly fade, or should it hold a coveted spot in your marketing and sales playbook? 

But before you go all-in, it’s important to make sure that social selling is the right fit for your business. So in this comprehensive guide, we’ll take a closer look at what social selling is, why it matters, and how to get started with a social selling strategy that works for you.

Let’s dive in.

What is social selling?

True or false: is social selling synonymous with social media marketing?

Drum roll, please…the answer is false.

Social media marketing is vastly different from social selling. And spoiler alert, it’s also different from social media advertising. So what’s left on these social platforms?

In a nutshell, social selling uses social media platforms to build relationships with potential customers, share valuable content, and ultimately drive sales.

It’s a powerful tool for businesses of all sizes and industries, allowing you to reach a wider audience, build trust and credibility with potential customers, and stay top-of-mind when they’re ready to purchase.

The biggest difference between social and traditional selling methods revolves around building relationships and providing value, rather than coming off as “salsey” or spammy like a used car salesman. 

For example, supplement company Athletic Greens uses basic social selling principles in this Instagram post.

They clearly outline how the six main ingredients solve a problem for people struggling with mental health. Focusing on the benefits and advantages of these ingredients in their greens powder helps the brand attract its desired audience and foster sales naturally.

Let’s break it down even further. Social selling differs from traditional selling methods in several ways:

Online vs offline:

It primarily takes place on digital platforms such as social media and networking sites, whereas traditional selling methods rely on face-to-face interactions and other offline methods like phone calls, emails, or business cards to keep the relationship alive. 

Sales approach:

Helps focus on building relationships with potential customers over time by providing valuable information, sharing industry insights, and engaging in conversations. On the other hand, traditional selling methods tend to focus more on direct selling tactics and pushing products or services.

Audience reach:

Provides a wider reach and targets specific audiences by leveraging the power of social media and online platforms. Whereas traditional methods rely more on personal networks and people you contact with.

Flexibility:

You can do it remotely, from any location, and at any time. Whereas traditional selling methods typically require in-person interactions and more rigid schedules.

Adaptability:

Social selling allows instant feedback and customer communication, allowing marketing and sales teams to adapt and improve their approach in real-time, whereas traditional methods can be less responsive to customer needs and feedback.

Automation:

It often utilises automation tools such as social media management, CRM, and lead generation software, which can help to streamline the process and reach more prospects, whereas traditional methods are generally more manual.

What is the Social Selling Index?

The Social Selling Index (SSI) is a metric developed by LinkedIn that measures your effectiveness at using social media to engage with your professional network, share valuable content, and ultimately drive sales.

The SSI score is calculated based on four factors:

1. Establishing a professional brand, such as having a complete profile and regularly publishing content relevant to your industry.
2. Finding the right people and growing your network.
3. Engaging with your audience by liking, commenting, and sharing content relevant to your industry.
4. Building and fostering relationships with decision-makers.

LinkedIn assigns each factor a score and provides an overall SSI score ranging from 0 to 100.

The higher your SSI score, the more effective you are at using social selling techniques on LinkedIn.

5 benefits of social selling for your business

Are you ready to unlock the full potential of your social media presence and take your sales to new heights? 

Here are the top five reasons you should consider adding social selling to your marketing arsenal:

1. Increased reach and visibility

Social media dominates the internet with billions of monthly active users. So why not capture a slice of that pie? 

You can connect with potential customers and industry influencers globally at your fingertips by utilising platforms like LinkedIn, YouTube, Facebook, and Instagram, with a combined reach of over 7 billion. 

Try picturing that many people in one place together. It’s nearly impossible to imagine. That’s why social media is so powerful.  

And with 26.3% of internet users turning to social media to find products to purchase, you certainly don’t want to miss out on this opportunity to get your brand in front of the right people at the right time (on a massive scale and with minimal effort). It’s a no-brainer. 

2. Improved customer relationships

According to Inc. Magazine, 96% of consumers don’t trust ads.

Like in all relationships, you want to start off on the right foot. And if you are resorting to ads as your main sales strategy, your relationship could get off to a rocky start. 

Consumers are looking for a face behind the brand. It’s no longer acceptable to bombard consumers with spammy ads. Today, consumers crave human interaction and being treated like a person rather than a number in a spreadsheet.

Social selling allows you to tap into the power of social media to connect with potential customers where they already naturally spend their time. Social listening tools help your sales and marketing teams identify the warm leads who actively talk about your brand or industry.

These conversations open the door for you to share relevant, helpful information at the right place and time. Soon your social pages will become the go-to spot when consumers search for information about a product or service. 

3. Greater credibility and trust

When you share genuine content that helps address customer pain points or answers common questions, it’s better perceived than a cold call or cold outreach email.

For instance, we all hate walking past mall kiosks where they try to jam a free skincare sample in your face. It’s not a pleasant interaction, to say the least. And honestly, it makes you less inclined to try the product. 

On the other hand, social selling often isn’t perceived by the consumer as selling. It’s just another conversation on their favourite social media platforms. And at the end of the day, authentic conversations build trust. And trust leads to paying customers.

4. Enhanced targeting and personalisation

Social media has many superpowers. But one area where it shines is the ability to reach your target audience with ease.

Why? Well, certain social media platforms are more popular with different demographics. 

For instance, LinkedIn is a treasure trove for B2B business owners. And TikTok is worth its weight in gold for Gen Z.

Social selling helps you narrow in on the platforms your audience uses, and detailed analytics can also help you identify optimal times to post and engage with your audience. 

Gone are the days of generic, faceless ads. And say hello to personalised comments and interactions with people who care what you have to say. 

5. Increased sales and revenue

According to LinkedIn, brands participating in social selling are 78% more likely to outsell their peers who don’t use social media.

If you still aren’t convinced, further data shows that 51% of businesses participating in social selling are more likely to reach their sales quotas.

Participating in social selling is a surefire way to boost your company’s bottom line.

The best networks for social selling

All the signs point to the increased benefits of social selling. So what’s the best social media platform for optimal results? 

Well, the answer is…it depends. The best networks for social selling depend on the industry and target audience, but here are some popular options. 

Instagram:

Instagram is a popular platform for B2C companies. It’s a visual-heavy platform great for using design templates to create compelling visuals to stand out from the crowd in the food, fashion, and travel industry. 

TikTok:

TikTok has emerged as a new platform for social selling. It’s ideal for companies that want to create short, engaging videos to align with the wants and needs of the younger generations. 

LinkedIn:

The professional networking site is a great choice for B2B companies, as it allows you to connect with other professionals and decision-makers in your industry.

Twitter:

Twitter can be a great way to engage with potential customers and stay up-to-date on industry news and trends.

Facebook:

With almost 3 billion monthly active users, Facebook is the perfect platform for reaching a large audience. It’s also a good choice for B2C companies, as it can help you connect with customers on a more personal level.

Pinterest:

Pinterest can be a great platform for social selling, especially for businesses with a strong visual aspect, such as fashion, home decor, and travel. It ties Twitter with around 400 million monthly active users.

Ultimately, it’s important to choose the platforms your target audience is most active on and where you can reach them most effectively. 

But it’s also wise to have a presence on multiple platforms to maximise your reach.

How to succeed at social selling

Like other sales and marketing strategies, solidifying a game plan is the key to success.

Follow these simple tips to boost the effectiveness of your next social selling campaign.

Identify and engage with the right prospects

Sometimes social media efforts can feel like you are throwing spaghetti at the wall and hoping something sticks.

So before you dive headfirst into your social selling strategy, it’s critical to identify the people worthy of your interactions. 

Thankfully, social listening tools allow you to monitor conversations about your brand online and identify potential leads already talking about your products or services. And voila, you have a direct insight into their demographics.

Sounds too good to be true, huh? Well, it’s a simple, foolproof method for building your ideal customer profile. 

Build relationships through valuable content and interactions

The key to succeeding at social selling is building relationships with potential customers. And one of the best ways to do that’s by sharing expert knowledge that your audience finds helpful. 

For instance, you can provide value by answering questions about the latest trends in your niche. There’s no better way to develop yourself into a go-to resource than when people have questions about whatever product or service interests them most.

Take Zillow, for example. They conducted a poll about the top housing resolutions for 2023 and turned it into a helpful guide for customers on how to land their dream homes. 

The guide focuses more on the audience than on pitching their tools. It provides valuable insight into the housing market and outlines tips for navigating a challenging market.

Plus, the content shows that Zillow cared about their followers because they collected customer data and published it back to their feed to spread the knowledge (rather than using it for retargeting or other paid advertisements). 

Use social media analytics to track and optimise your efforts

Your social media analytics will quickly become your best friend in understanding the success of your social selling strategies.

Why? Well, the numbers don’t lie. It’s a quick way to confirm if your directed efforts are paying off, what’s working and what’s falling by the wayside. With Hopper HQ, you can see what content format performs best, including views, likes, comments, and saves (all in one simple view). 

For instance, imagine you gained 1,000 followers in one day after you posted an Instagram poll about 2023 beauty trends. That’s a strong indicator that your audience enjoys an interactive post (and you should keep up with that content format).

On the flip side, if your follower count stays stagnant after posting simple graphics with links to blog posts, you know that’s probably not resonating well with your audience, and you should move on to the next content strategy. 

Leverage tools to streamline your social selling process

As the saying goes: work smarter, not harder. 

Social media automation tools make social selling a breeze by taking care of tedious tasks like social listening and sticking to a consistent content publishing schedule (even in the wee hours of the morning).

Not only does it save you time, but these tools help identify the best leads with in-depth analytics. You can automatically schedule posts to keep your brand front and centre with the most promising opportunities.

A workflow software will help you to spend less time and effort on tedious tasks frees up more time to solidify those customer relationships and close more deals. It’s a win-win. 

Tips and best practices for social selling

Are you ready to take your social selling game to new heights? 

Here are a few simple tips and tricks for the best results. 

Use social listening to stay up-to-date on industry trends and customer needs

One of the key aspects of social selling is staying up-to-date on the latest industry trends and understanding the needs of your target customers. 

As we’ve mentioned, adding social listening tools to your tech stack can help you track mentions of your brand, competitors, and industry keywords across social media platforms. 

For instance, ChatGPT has taken over LinkedIn and Twitter feeds by storm. It’s seemingly the only thing marketers have discussed over the last few months.

And HubSpot took notice. They jumped on the bandwagon to create playful social posts around this topic that their target audience finds interesting.  

And the result was incredible. It stirred up a lot of comments and shares during a usually quiet period on the platform for B2B businesses. 

Keeping your eyes and ears open pays off tenfold. 

Engage with prospects and customers in a personalised and authentic way

Remember the golden rule that you learned in kindergarten? Treat others the way you want to be treated. Well, this holds true for social selling as well.

Nobody is interested in generic sales messaging that sounds robotic and forced. Ideally, you want to feel like a brand genuinely cares about its online presence and providing the best product (instead of focusing on maximising margins). 

So make this a priority. Use an authentic tone by writing personalized messages, engaging in direct interactions, and building a community around your brand. 

This simple approach can build trust with your prospects and customers and increase the chances of turning one-time purchases into repeat customers.

Follow the lead of MegaFit Meals for some inspiration. A user commented about their preferences for a vegetarian enchilada meal.

The brand responded by acknowledging the feedback (showing that they care about their customer’s preferences) and said they’d share the feedback with the appropriate team. 

Again, this shows that the brand is paying attention and wants to hear from the consumer to continually improve the product. The brand added vegetarian enchiladas to its menu a few weeks later. 

Offer value and solve problems through your social selling efforts

Another component of successful social selling is offering value and solving problems for your target customers. This means providing helpful information, answering questions, and offering solutions to the problems your prospects and customers are facing. 

By doing this, you can position yourself as a valuable resource and trusted advisor, increasing the chances of building loyal customers around your brand. 

Unfortunately, Twitter has become a platform where frustrated customers voice their feelings about recent interactions with a brand. Airlines typically take the brunt of the criticism on Twitter. 

However, United Airlines took this opportunity to widely address a major delay due to circumstances out of their control and shared a travel waiver for impacted customers.

Any customer with specific questions or concerns can also directly message United Airlines for further assistance. Instead of using Twitter to sell more flight tickets, United Airlines uses the platform to understand current issues and offer real-time solutions. 

Continuously track and analyse your results to optimise your strategy

There’s nothing more frustrating (and hurtful to your bottom line) than throwing time and money at a sales strategy that delivers lacklustre results. Ideally, you want to avoid this scenario at all costs.

Numerous social media automation tools are available on the market to continuously track and analyse your results and optimise your social selling strategy. If a strategy works well today, it doesn’t mean it’ll work ten weeks from now (and vice versa).

By regularly analysing your results, you can make informed decisions about where to focus your efforts and how to improve your social selling strategy to drive more sales for your business.

Spend your resources on things that drive results. If you notice things aren’t working well, it’s time to switch gears to a new approach. 

3 examples of brands doing social selling right

Olipop

The first factor in the Social Selling Index (SSI) is establishing yourself as a professional brand, starting with a complete social media profile.

Olipop, a healthy soda brand, hits the nail on the head with this one thanks to its professional and well-organized Instagram page.

They effectively use the Instagram platform to showcase their product and mission through visually appealing photos and videos. Their Instagram profile also features highlighted stories that provide an in-depth look into the brand, its values, its investors, and positive affirmations from dieticians. 

The bio is concise yet informative. Iteffectively communicates the brand’s unique selling points, building trust with consumers looking for a healthy alternative to soda. 

Zillow

LinkedIn is an underrated platform for social selling. But one brand that uses it to its full potential is Zillow. 

Zillow educates and informs people about the real estate industry by sharing content about current market trends, positioning itself as a valuable, go-to resource for everything real estate.  

They also use their page to share their monthly newsletters and answer frequently asked questions. They’re great at positioning their content so it appears in the right place at the right time.

So, for example, when someone is looking to purchase a home in Nashville later this year, they’ll turn to Zillow for advice. Gaining insights on the current state of the market and then leveraging the platform for their search process. Everything is available at their fingertips. No fuss, no muss. 

Marriott

Marriott does a stellar job with the third pillar of the Social Selling Index. Which revolves around active engagement with your audience. 

They demonstrate their commitment to customer service by replying to comments on their Instagram posts. They make a commitment to provide helpful information and travel tips through their content, and address any concerns or questions customers may have. 

Marriott focuses on building trust and establishing a personal connection with its audience. This boosts the possibility for them to book a stay at one of its many properties.

This approach also shows that Marriott actively listens to its customers. Making it more likely for customers to return and recommend the brand to their family and friends on their next adventure. 

Wrapping up

People hate ads. It’s time to say goodbye to spammy ads for good. And that’s where social selling takes centre stage. 

Social selling is a game-changer for businesses looking to grow and engage with potential customers. 

From identifying leads through social listening to building trust and credibility, social selling is a must-have strategy in today’s market. The benefits are clear, from qualified lead generation to building brand awareness and customer loyalty through personalised and authentic methodologies. 

Don’t miss out on this opportunity. Take the leap and start investing in social selling for your business today. You won’t regret it.

The post Social Selling: Why you should totally invest in it appeared first on Hopper HQ.

To keep up with the demands of effective social media marketing, you need an Instagram scheduler to simplify and automate team collaboration as well as social media marketing processes. Teams are spoiled for choice as the internet is flooded with a variety of scheduling options to choose from and pay for.

You deserve a glitch-free experience while doing social media marketing. Finding an optimal Instagram scheduling tool will help you save time, collaborate better, and effectively meet your business goals. 

The 15 Best Instagram Scheduler Apps to Use in 2024

If you’re trying to choose the best apps for Instagram posts, here’s a list of the 15 best Instagram scheduling tools to help you stay on top of your social media marketing game.

1) Hopper HQ

Price: $16/month (annual billing)

Hopper HQ is an excellent Instagram scheduler comprising a user-friendly interface and easy-to-use elements. With Hopper HQ you can plan, edit and schedule you Instagram posts, stories and reels.

Some of these amazing features include

• Content planning and visualization
• Automatic posting management
• Advanced visibility via branded agencies
• Easy reel creation, bulk upload, scheduling, and preset sharing
• Hashtag generation for optimal media coverage (offers 1000s of relevant suggestions in seconds)
• Effortless story creation for the Instagram platform
• Insightful analytics to monitor media growth
• Premium content creation for viewer engagement
• Seamless scheduling set-up for time management
• Mobile platforms on Andriod and iOS devices
• Multiple account management
• Image cropping & editing
• Team and client collaboration

If you are looking for customer-centered Instagram scheduling apps with a team that cares about your success, try out Hopper HQ. It is the number 1 Instagram scheduling tool that helps entrepreneurs and social media managers like you produce quality content, coordinate its management and improve follower engagement from desktop and mobile phones. It supports social media platforms such as Facebook, LinkedIn, TikTok, Twitter, and Pinterest. 

It offers affordable pricing plans of $16 per month (for annual billing) and $19 per month for monthly billings. It offers a 14-day trial to newcomers looking to explore its prospects on all plans. 

Don’t take our word for it. Here’s what some customers are saying about Hopper HQ’s ease of use, delivery, customer care, and satisfaction:

“Loving the Hopper experience so far. I’m still on my “Hopper” trial, but I must say I’m pretty smitten. I tried “Later” and was initially quite impressed, but I ran out of credits halfway through the month and they don’t allow you to top-up, so I thought I’d give Hopper a try and they haven’t disappointed. Hopper allows you to schedule unlimited posts per month and 50 in advance, which is perfect for me. What’s more, the customer service team at Hopper is exceptionally responsive and they seem to genuinely care about providing a great customer experience – big shout out to Isabel and Elle for that! If you’re serious about taking your social media to the next level, then I suggest you give Hopper a go.”

–Ms. J. Jordyn (February 2, 2022) Trustpilot.com

“In our busy lives we do not always get to post to company social media platforms, luckily with Hopper HQ ensuring there are regular posts is easy and can be scheduled months in advance to ensure there is always something happening. The ease of use is amazing and Hopper HQ is the most cost-effective. Posts are always on time and customer service when things go wrong is amazing.”

–Sharri V. (March 11, 2021) Capterra.com

“The best social media planner I’ve ever used!

I’ve been using scheduling/planning tools for social media for about 7 years and this is by far the best tool I’ve used. It’s really user-friendly, everything is logical and simplified. My favorite thing is the grid view along the side – it’s amazing that it automatically updates with posts that you’ve shared directly on Instagram, not just through Hopper HQ. Also being able to see hashtag information when adding to captions.”

–Emma I. (July 15, 2020) G2.com

Hopper HQ has been given the well-deserved nickname “The Ultimate Instagram Planning and Scheduling Tool” by users old and new.

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2) Hootsuite

Price: starts at $99/month (annual billing)

Hootsuite is a social media tool used to create and publish content on multiple Instagram business profiles and interact with followers. It is used to launch social campaigns across other platforms such as Twitter and Facebook and is quite high-end.

Pros:

• Multiple account and platform management
• Scheduling posts
• Easy content creation

“We have used Hootsuite for over 5 years as a platform to organize and publish our social media content. It is clean and user-friendly!”

–Nicole Vuong , 2022 TrustRadius.com

Cons:

• Complex scheduling system
• Technical issues on the platform
• Unalluring hashtag suggestions 

“Total waste of time.

It’s riddled with constant errors so either you can’t schedule posts or when you do they don’t post!”

–Rob Lazenby, 2022 TrustPilot.com

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3) Semrush: Social Poster

Price: $19.75/month (annual billing)

Semrush is an SEO tool with a Social Media Poster feature that allows you to automate Instagram and Facebook posts. It also serves as an SEO toolkit for Instagram and Facebook. You can use it to manage visibility and content promotion across social media platforms with a $119.95 monthly subscription fee.

Pros:

• Competition’s analysis
• Keyword and advertising research

“Semrush is used by both our Marketing team and our Editorial team. Reviewed’s Marketing team uses Semrush for paid and earned marketing research, competitive analysis, and tracking performance. Our Editorial team uses multiple research and writing tools that help them make decisions about SEO.”

–Melissa D. Cooper (MBA), 2022 Trustradius.com

Cons:

• Expensive keyword features
• Slow data updates 
• Analysis can be broad and shallow

“I dislike their sales team, they aren’t helpful, their pricing is opaque and confusing, and their team doesn’t try to help you. They observe you simply as means for them to achieve their commissions. You won’t be treated like a customer, but an ATM.”

–Brian Bojan D., 2022 G2.com

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4) SocialBee

Price: $24/month (annual billing)

An alternative social media management platform, SocialBee helps users oversee all their media channels to build a firm online presence with monthly payments for solo users and agencies at $19 and $79 at basic rates, respectively.

Pros:

• Hashtag organization
• Post management and categorization

“Really appreciate that it’s easy to use with handy features — like the ability to save hashtags — which eliminate some of the work involved in social media management.”

–Petrina J., 2022 Getapp.com

Cons:

• The user interface could be friendlier
• Slow processing speeds
• Arduous sharing across integrated media platforms

“I started social bee early in the company so my account is not set up properly and I would need considerable help to re-work it.”

–Meara P., 2022 G2.com

5) Sendible

Price: $24/month (annual billing)

Sensible is an analytical social media tool that enables users to manage clients’ content and growth on social media platforms such as Instagram by scheduling video and image posts.

Pros:

• Simple scheduling
• Easy content sharing across social media platforms
• Simple user interface

“Building lists of your client’s social media accounts allow you to post the same content across all platforms simultaneously. Save a tune of time when you are posting content that doesn’t need to be tweaked for a specific platform.”

-Pittman W., 2022 G2.com

Cons:

• Large files affect uploads
• Image content needed to be monitored often

“Overall, Sendible was good. It doesn’t have many advanced features for posting but if you’re looking for an easy and more affordable solution, Sendible might be right for you. If you want the capability to schedule Instagram Carousels and Instagram stories, then Sendible is not it.”

–Juanita I., 2022 Getapp.com

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6) AgoraPulse

Price: $49/month (annual billing)

A social media management software, AgoraPulse organizes, monitors and publishes users’ posts on social media. It offers a publishing calendar and oversees inbox interactions with customers and followers.

Pros:

• Clear user interface
• Inbox management 

“The social listening feature. It helps me a lot to check all the mentions on the same platform. I also like the reports section, it’s clear and well-organized so it`s very easy to understand your results.”

–Alexandra V., 2022 G2.com

Cons:

• Difficulty with editing posts
• Needs more social media outlets
• Rescheduling can be difficult

“Agorapulse worked, but wasn’t as helpful as we had hoped”

–Bailey Letson, 2021 Trustradius.com

7) Loomly

Price: $32/month (annual billing)

Loomly helps social media managers organize, schedule, and post their content automatically. As a social media marketing tool, It has a content library, an approval workflow, advanced analytics, and an ads manager. It supports LinkedIn, Facebook, Instagram, and Twitter.

Pros:

• Easy-to-use management platform
• Multiple accounts publishing 

“Loomly allows me to schedule and post with ease.”

-Katie B., 2022 G2.com

Cons:

• Instagram publishing needs revamping
• Accounts connection to the calendar need reconnecting often

“Scheduling, tagging, and more functionality didn’t align with how we anticipated it would work. We canceled a scheduled post and this went anyway.”

-Tom S., 2022 G2.com

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8) Planable

Price: $11 a user a month (annual billing)

This social media tool manages Instagram profiles, and posts and automates their scheduling using workflows and coordinated engagement with user audiences. It comprises a cloud media library for Instagram downloads.

Pros:

• Data management with spreadsheets
• Access to commercial-free images 
• Multiple account posts and scheduling

“The ease of scheduling multiple posts across all platforms. Scheduling is fast and easy. Making your social media presence consistent is key these days and Planable makes that easy.”

–Amber B., 2022 G2.com

Cons:

• Limits advanced post scheduling
• Lack of media analytics 

“It can plan, but has a lot bad UX problems that block from post and you even did not see this.”

–Kirill S., 2022 G2.com

9) Onlypult

Price: $22.93/month (annual billing)

Onlypult is a social media management tool used by businesses to harmonize posts across Instagram, Facebook, Twitter and a host of others to enable rapid response to comments and hashtag trends.

Pros:

• Access to multiple social media platforms
• Simple user interface

“Brillant social media scheduler”

–Danielle H.,2022 G2.com

Cons:

• Customer service is tiered
• Can be buggy

“It seems to have some bugs here and there. I would like to be able to access help more often from my Time Zone.”

–Jaime M., 2022 G2.com

Explore The Data Behind Your Social Media Accounts

Find the best time to post, track your follower growth, and understand what content works best with post and account analytics.

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10) Circleboom Publish

Price: $24.99/month (annual billing)

Circleboom is a social media post scheduler that provides content design and publishing services across Twitter, Instagram, Facebook, Pinterest, Google and Linkedin.

Pros:

• User-friendly interface
• Wide array of scheduling features

“An exceptional social media management tool that everyone must use”

–Warren C., 2022 G2.com

Cons:

• Poor post backlog
• Outdated services advertisements

“They claim to be able to do things like delete tweets or unlike them on a large scale, but once you buy the pro account and try to use it, Circleboom doesn’t do what was promised. Useless tool and would recommend avoiding at all costs.”

–Andrew Fisher, 2022 Trustpilot.com

11) Buffer

Price: $6 a channel a month (annual billing)

Buffer is a content-sharing social media tool that provides scheduling options for Instagram business holders and other social account variants to promote traffic and follower engagement. 

Pros:

• Simple interface
• Easy posting across social media platforms

“Great tool for everyday social media poster.”

–Ryan Padgett, 2022 Trustradius.com

Cons:

• Analysis is not in-depth
• Experiences some difficulty with Instagram

“Overall? We switched to a different media management program because this one was too finicky.”

–Elizabeth B., 2022 Getapp.com

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12) PromoRepublic

Price: $49/month (annual billing)

This social media marketing tool aids the users’ online presence on local search and social media with the use of an intelligent dashboard and features.

Pros:

• Free educational services
• Smooth automatic scheduling

“A pleasant surprise! More than what we wanted, just what we need!”

–Kim W., 2022

G2.com

Cons:

• Poor account linking system
• Slow customer issue response
• Limited posting to Instagram

“The tool itself would be fine but Promo republic staff (mainly management) does not care about its users. Especially early adopters. Beware of it as this company is untrusted!”

–David K., 2022 G2.com

13) ContentCal

Price: $30/month (annual billing)

ContentCal, a social media management platform, offers post creation, publishing, and analysis to clients for their business. It has a visual calendar interface for content scheduling and categorization with Adobe Express. It also gives educational courses to allow users to optimize their social media handling skillset

Pros:

• Use of collaboration tools
• Free educational courses

“ContentCal has become an essential tool for not only internal planning”

–Dottie Turnbull, 2021 Trustpilot.com

Cons:

• Service cancellation after 30 days
• Extension of subscription without prior notice
• Limited information on interface

“Cancellation is impossible and they try and charge you for an extra 12 month subscription.”

–Ben Harden, 2021 Trustpilot.com

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14) SocialPilot

Price: $25/month (annual billing)

Used by businesses to target large audiences, SocialPilot as a social media marketing platform manages client profiles, content, and activities to increase media engagement and productivity.

Pros:

• Automated scheduling
• Easy access to past content
• Simple user interface

“SocialPilot is a very suitable alternative to some big name options.”

–Joe H., 2022 G2.com

Cons:

• Editing is manual across social platforms
• Interface needs improvements
• Additional features for automated tools is required

“Deceptive with their cancellation process.”

–Marc O’Brien., 2021 G2.com

15) Tailwind

Price: $14.99/month (annual billing)

The social media scheduling and management tool, Tailwind, is used to create and schedule content across Instagram and Pinterest on its platform. It helps with market plans to increase media and follower interaction growth.

Pros:

• Post scheduling
• Weekly summary of activities

“Tailwind is extremely helpful. Every page just has pop-ups to help you to use the platform. I just love that I don’t have to remember posting to my social networks

Thank you. Tailwind!”

–Makgoba Molepo, 2022 Trustpilot.com

Cons:

• Poor customer service
• Buggy features and updates
• No refunds for poor services

“Extremely unreliable service and buggy application.”

–Tommy G, 2022 G2.com

Next Steps

Instagram presents you with a cost-effective opportunity to increase your visibility, sales, and brand value. As much as Instagram scheduling apps are needed, you can’t spend all your time scheduling posts. It is only one puzzle piece in your social media marketing efforts. Choose a platform that allows you to schedule and post to Instagram from your mobile and desktop devices.

You can learn more about how to choose the best Instagram scheduler for your business or visit our blog to glean more ideas on how to build your business with social media.

 Related content:

– The Best Time to Post on TikTok
– How to Link Instagram to TikTok
– How to Get More Views on TikTok
– How to Remove The TikTok Watermark in 7 Easy Ways

Stephanie Inabo

Stephanie Inabo Moses is a freelance writer for B2B and SaaS platforms. She worked as an editor and ran a social impact initiative in the work and learning space. You can connect with her on Twitter @inabo_stephanie and on LinkedIn @Stephanie Inabo

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The post The Top 15 Instagram Scheduling Apps for 2024 appeared first on Hopper HQ.

As a brand or influencer, it’s important to pay attention to this trend as it can bring numerous benefits to your channel. The most obvious one, which is probably why you’re reading this post, is that the more active users, the more views your content can potentially get.

After identifying the best times, you can use a tool like Hopper HQ to schedule and autopost your YouTube shorts. Streamlining your content scheduling allows you to save time and focus on other important tasks.

But first, let us take a good look at when is the right time to be posting!

When’s the best time to post on YouTube Shorts?

The best time to post on YouTube Shorts is from 11 am to 12 pm on Tuesday.

However keep in mind that this can change depending on time zone, industry, and target audience. Make sure to leverage your analytics so that you can better understand who you’re reaching out to and when they’re most active.

There are social media marketing tools you can leverage to help find the best time to post on each channel.

YouTube Shorts Advantages

First, let’s see why YouTube Shorts is so appealing to users. We’ll also discuss why it’s an excellent opportunity for brands and influencers to expand their reach and connect with their audience in a new and exciting way.

With the increasing demand for short-form video content, YouTube has launched Shorts to answer TikTok. Shorts lets users create and share 60-second video clips with music, effects, and other creative tools. It has taken the internet by storm, and its user base is rocketing.

Accessibility is one of the biggest advantages of Shorts. It’s simple and user-friendly and anyone can use it to create content. This means brands and influencers of all sizes can get involved and make the most of the opportunity. The platform offers various creative tools, including – filters, effects, and speed controls – letting users create unique and visually appealing content.

Another advantage of Shorts is its ability to reach a young and highly engaged audience. With over 2 billion monthly active users on YouTube, Shorts offers a large and diverse audience for brands and influencers to reach. The platform’s algorithm recommends relevant content to the user. This makes it easier for brands and influencers to reach their target audience.

That explains how YouTube Shorts are good. But when to post them?

Is There The Best Time To Post YouTube Shorts?

Several factors determine the ideal time to post content on any platform, and YouTube Shorts are no exception. Brands and influencers need to understand the intricacies of posting content on YouTube Shorts to maximize reach and engagement.

1) Target Audience

The target audience is one of the key considerations when posting YouTube Shorts. Different demographics have different online behaviours. The best time to post content varies based on your target audience’s age, location, and interests.

For example, if your target audience is students, the best time to post content may be during the evenings or on weekends when they’re more likely to be browsing the internet.

On the other hand, if your target audience is working professionals, the best time to post may be during the workday when they’re likely to have some downtime.

2) Time Zone

Consider your followers’ time zones and adjust your posting schedule accordingly if you have a global audience.

You may need to post at the perfect time of the day when most of your audience is active to maximize your reach. 

3) Content-Type

Some content types, such as tutorials and product demonstrations, may be best posted during the workday when your audience may be looking for informative content. On the other hand, more lighthearted content, such as comedic skits or reaction videos, may perform better during the evenings or on weekends when your audience wants entertainment.

4) Day Of The Week

While there’s no hard and fast rule, many brands and influencers found that posting content on weekdays, particularly Mondays and Tuesdays, can offer higher engagement and viewership. This may be because viewers are more likely to be in a content-consuming mindset at the start of the week.

What Is The Best Time To Post YouTube Shorts (Overall)?

After considering the factors impacting the ideal posting time for YouTube Shorts, we can determine the best time to post on the platform. Based on research and analysis, the best time to post YouTube Shorts is on weekdays, focusing on Monday and Tuesday, during peak hours for your target audience.

Peak hours are when most of your target audience is active on the platform and engaging with content. This varies depending on the demographics of your target audience. But generally, peak hours are between 12 PM and 3 PM and again from 7 PM to 10 PM.

Posting during weekends may not get as much engagement since many people may be offline. But this can vary based on your target audience. So it’s a good idea to test different posting times to see what works best for your brand or influence.

Plus, consider the time zone of your target audience and adjust your posting schedule accordingly. For example, if your target audience is mainly located in the Pacific Time Zone, posting during peak hours in that time zone may result in higher engagement.

Regarding the content type, informative and educational content, such as tutorials and product demonstrations, may perform best during peak hours on weekdays. As this is when your audience may look for helpful content to consume during their workday. Lighthearted content, such as comedic skits or reaction videos, may perform better in the evenings during peak hours when your audience wants entertainment.

Finally, analyze the results of your posts and make adjustments as needed. The ideal posting time for YouTube Shorts can change as your target audience and their online behavior evolve.

For example, if you notice your engagement is higher on weekends, it may be worth experimenting with posting more frequently during those times.

Best Times To Post On YouTube Shorts By Country

While the best time to post on YouTube Shorts is on weekdays during peak hours, the ideal posting time can vary by country. It’s because online behavior and peak hours can differ based on cultural, social, and economic factors.

For example, in countries where most of the population are early risers, such as Japan and South Korea, peak hours may be earlier, around 9 AM to 12 PM. In these countries, it may be best to post content during these hours to reach the highest number of viewers.

Where most of the population are night owls, such as in Spain and Italy, peak hours may be during the day and into the evening. In these countries, posting in the late afternoon and early evening hours may offer higher engagement.

The weekends may also have different peak hours compared to weekdays. So consider the online behavior of your target audience in your specific country when deciding on a posting schedule.

For instance, in the United States, peak hours are generally between 12 PM and 3 PM and 7 PM to 10 PM on weekdays. But on weekends, the peak hours may shift to later in the day and into the evening. This can vary based on the region. So test different posting times to see what works best for your brand or influence.

In countries where most of the population works 9-5 jobs, such as the United Kingdom and Germany, peak hours may be during lunchtime, around 12 PM to 2 PM, and in the evenings after work. In these countries, posting during these hours may lead to higher engagement.

Best Times To Post On YouTube Shorts By Days Of The Week

Besides considering the ideal posting time by country, factor in the best times to post on YouTube Shorts by day of the week.

As mentioned earlier, the best time to post is on weekdays during peak hours. But there can be slight variations in engagement depending on the day.

For example, research has shown Monday and Tuesday are generally the best days to post on YouTube Shorts. As the start of the workweek often results in higher engagement from viewers looking for new content to consume during their workday.

Wednesdays and Thursdays may also increase engagement. Viewers are in the middle of the workweek and looking for a break from their routine.

Fridays may decrease engagement, as many people look forward to the weekend and have other priorities.

Weekends, on the other hand, can be hit or miss regarding YouTube shorts engagement. While some people may be more likely to engage with content during their downtime. Others may engage in offline activities and not be as active on the platform.

These trends can vary depending on the target audience and the content being posted.

Why Does The Best Time To Post On YouTube Shorts Matter?

Posting at the best time helps maximize reach and engagement with the target audience. By posting during peak hours, brands and influencers ensure their content is seen by as many people as possible. This boosts the chances of it being shared, liked, and commented on.

1) For consistent Engagement:

Plus, posting on YouTube Shorts at the best time can also help build a consistent audience. By posting at the same time each week, brands and influencers can train their followers to expect new content at a certain time, which can help boost engagement and build a loyal following.

2) To increase visibility:

Plus, posting on YouTube Shorts at the best time can also help to increase the visibility of the content in the YouTube algorithm. YouTube uses various factors to determine the visibility of content in its search results, including the posting time, engagement rate, and relevance of the content to the user’s search query.

By posting during peak hours and maximizing engagement, brands, and influencers can boost the visibility of their content in the YouTube algorithm. This makes it easier for new followers to discover their content.

3) Boost your ROI:

Finally, posting on YouTube Shorts at the best time can also help increase the return on investment for brands and influencers. By reaching more people with their content and increasing engagement, they can build a larger and more engaged following. Which can result in more brand deals, sponsorships, and other monetization opportunities.

6 Tips To Find Your Best Time To Post On YouTube Shorts

1. Analyze your audience data: Use the YouTube Analytics dashboard to see when your followers are most active on the platform. This data will help you understand the best time to post based on your specific audience.
   
2. Test different posting times: Try posting at different times of the day and see which posts receive the most engagement. It’ll give you a good idea of what works best for your audience.
   
3. Consider your target audience: Remember the demographics of your target audience, such as age, location, and profession.

For example, if your target audience comprises working professionals, it may be best to post during the weekdays during peak hours.

4. Stay consistent: After finding the best time to post, try to stick to it. It’ll help you build a consistent audience and maximize your reach.
   
5. Monitor your engagement: Continuously monitor your engagement levels to see if your posting time is still effective. If you see a decrease in engagement, consider adjusting your posting schedule.
   
6. Experiment with different content types: Different types of content may perform better at different times of the day. Experiment with different types of content to see what works best for your audience.

How To Effectively Use Multiple Best Times To Post On YouTube Shorts?

After determining the best time to post on YouTube Shorts for your brand or channel, it’s important to use multiple best times to maximize reach and engagement effectively.

Here are some tips for that:

Schedule your content: Use scheduling tools like HopperHQ to plan your content ahead of time and ensure it goes live at the best time. It’ll let you take advantage of multiple best times without worrying about missing a peak hour.

Post at different times: Besides your main best time, consider posting at different times of the day to reach a wider audience. For example, if your main best time is during the weekdays, you can also post on the weekends at a different time to reach those who may not be available during the week.

Experiment with different posting frequencies: Try posting at different frequencies to see what works best for your audience. Some brands and influencers may find that posting daily works best, while others may find that posting weekly is more effective.

Vary your content: To keep your audience engaged, consider varying the type of content you post. For example, you can post a mix of informative videos, tutorials, and entertainment videos to keep things fresh and interesting.

Utilize hashtags: Use relevant hashtags to make your content more discoverable to your target audience. This can increase reach and engagement, even if you post at a less-than-optimal time.

Summing It Up

While there’s no “best” time to post on YouTube Shorts, understanding your target audience, time zone, content type, and day of the week can help you determine a good time to post. For inspiration, you can check out the 2023 YouTube Rich List and take insights from the biggest YouTube channels

Remember, there’s no one solution and the best approach is to experiment with different posting times. Analyze the results to determine what works best for your brand or influence.

That’s where HopperHQ comes in – a powerful scheduling tool that can help brands and influencers trim their YouTube Shorts posting process. With HopperHQ, you can easily schedule posts at the best time, ensuring your content goes live when your audience is most active.

This saves you time and effort, as you can focus on creating high-quality content while HopperHQ takes care of the rest. Plus, HopperHQ offers advanced analytics that helps you track your engagement levels and make informed decisions about your posting schedule.

Whether you’re a professional marketer or just starting, HopperHQ is the ideal tool for maximizing your reach and engagement on YouTube Shorts.

 Related content:

• The Best Time to Post on TikTok
• How to Link Instagram to TikTok
• How to Get More Views on TikTok
• How to Remove The TikTok Watermark in 7 Easy Ways

The post The Best Time to Post YouTube Shorts (2024) appeared first on Hopper HQ.

It’s a short-form video feature that lets creators share short, engaging videos with their followers. It’s inspired by the recent boom in the popularity of TikTok and short videos in general.

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Brands and influencers are eager to jump on this new trend and incorporate it into their marketing strategies.

YouTube Shorts is designed for today’s fast-paced, on-the-go audience, who prefer quick and easy-to-consume content. With a minute or less video, brands can share fun and creative content, drive engagement, and easily reach target audiences.

Whether you’re a small business or a large corporation, YouTube Shorts has the potential to boost your brand’s visibility and engagement.

In this article, we’ll explore the many benefits of using YouTube Shorts and how you can create content that resonates with your audience.

We’ll take a closer look at what YouTube Shorts are and how they can boost brand visibility and reach. We’ll also see 3 brand examples to inspire you and show you what’s possible with this new tool.

Whether you’re a seasoned marketer or just starting, this article will help you understand the potential of YouTube Shorts and how you can make the most of this exciting new feature.

What are YouTube Shorts?

YouTube Shorts are a new feature introduced by the platform in 2020. They are designed to provide a creative outlet for users to produce short, fun videos for their followers.

They’re similar to TikTok videos and are designed to be quick, engaging, and easily shareable on social media. With the rising popularity of short-form video content, YouTube Shorts offer brands and influencers a new way to reach their audiences and connect with them on a personal level.

YouTube Shorts are made using the YouTube app and are limited to 60 seconds in length. Users can create Shorts using their mobile devices and have access to a range of editing tools and features, including music, filters, and speed controls.

The platform has also introduced a new music library that offers users a huge selection of tracks. This makes creating unique and engaging videos easy.

Why use YouTube Shorts?

YouTube Shorts offer a unique opportunity for brands and influencers to reach their audiences in a new and exciting way. With the rise of short-form video content and reels of platforms like Instagram, YouTube Shorts offer a new way to connect with your audience and promote your brand.

Whether you’re looking to launch a new product, boost brand awareness, or just connect with your audience on a personal level, YouTube Shorts are the go-to.

Trends: YouTube Shorts lets you ride the latest trends. The platform is constantly updating its features and adding new tools, so you can always stay ahead of the curve and create engaging and relevant content for your audience. Whether you’re looking to promote a new product, create a viral challenge, or simply chttps://www.hopperhq.com/blog/widget-testonnect with your followers. YouTube Shorts offers the tools to do so.

Popularity: With over 2.1 billion monthly active users, YouTube is one of the largest and most popular video platforms worldwide. So your Shorts have the potential to reach a huge number of people, boosting your brand visibility and helping you connect with new audiences.

Human Touch: YouTube Shorts allow brands and influencers to connect with their audience on a personal level. The short-form format makes it easy to create fun, engaging, and relatable videos.

By sharing behind-the-scenes glimpses, tutorials, or simply showcasing your products and services, you can build a connection with your followers that’s more meaningful and lasting.

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What Makes YouTube Shorts Different Than Other Short-Form Videos (TikTok And Reels)

YouTube Shorts differ from other short-form videos in several key ways, making them a unique and valuable tool for brands and influencers looking to connect with their audience.

No need to start from scratch: First, YouTube Shorts are integrated directly into the YouTube platform, offering users a seamless and user-friendly experience.

This integration lets users easily share their Shorts with their YouTube subscribers and reach a larger audience than other short-form video platforms.

Variety of tools: The platform offers users a wide range of editing tools and features, including music, filters, and speed controls.

This lets users create more dynamic and engaging content that sets their Shorts apart from other short-form videos.

YouTube Music: YouTube Shorts offer brands and influencers access to a huge library of music, which they can use to create fun and engaging videos. This feature sets YouTube Shorts apart from platforms like TikTok and Instagram Reels, which have limited music libraries compared to YouTube.

Stability: YouTube Shorts offers a more reliable and stable platform for brands and influencers. As a well-established and trusted platform, YouTube offers a secure and reliable environment for users to create and share their content.

This sets it apart from other short-form video platforms that are less established and may not offer the same level of security and stability.

How To Make YouTube Shorts?

Making YouTube Shorts is a simple and straightforward process.

Here are the steps to creating your own YouTube Shorts:

1. Open the YouTube app on your mobile device.
2. Select the camera icon at the bottom of the screen.
3. Choose the ‘Short’ option from the camera options.
4. Record your video.
5. Use the editing tools to enhance your video, including adding music, filters and adjusting the speed.
6. Give your video a title and description.
7. Choose the privacy settings for your video.
8. Share your Short on your YouTube channel.

You can also use Hopper HQ to schedule multiple videos over a long period.

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How To Upload YouTube Shorts?

Besides creating Shorts directly within the YouTube app, brands and influencers can also upload pre-made videos to YouTube Shorts.

Here are the steps to uploading a pre-made video as a YouTube Short:

1. Open the YouTube Studio on your computer.
2. Select ‘Create’ and then choose ‘Short video.’
3. Select ‘Upload video’ and choose the video file you want to upload.
4. Edit your video as desired using the editing tools provided by YouTube Studio.
5. Add music and other enhancements to your video as desired.
6. Publish your Short video and share it on your YouTube channel and other social media platforms.

How Long are YouTube Shorts?

YouTube Shorts are 60 seconds long, making them the shortest of the major short-form video platforms.

This is in contrast to Instagram Reels, which are up to 90 seconds in length, and TikTok, which allows for videos of up to 10 minutes.

The 60-second length of YouTube Shorts offers a quick and concise format for brands and influencers to showcase their content, letting them capture their audience’s attention in a shorter amount of time.

But it also offers a creative challenge to create dynamic and engaging content within a limited timeframe.

How To Disable YouTube Shorts?

While YouTube Shorts can be a useful tool for brands and influencers to reach their audience, there may be instances where disabling them is necessary.

Here’s how to disable YouTube Shorts:

1. Log in to your YouTube account on a desktop computer
2. Click on the ‘Settings’ tab in the top right corner of the screen
3. Scroll down to the ‘YouTube Shorts’ section
4. Toggle the switch to ‘Off’
5. Confirm your action by clicking ‘Save Changes’

Disabling YouTube Shorts can be necessary for several reasons.

For example, if you prefer only to use other short-form video platforms, such as TikTok or Instagram Reels, you can disable Shorts to focus on those platforms.

Regardless of the reason, disabling YouTube Shorts is a straightforward process. By following the steps above, you ensure your account is fully secured and your privacy is protected.

How to Monetize YouTube Shorts?

Monetizing your YouTube Shorts through YouTube is a straightforward process that can help you earn revenue from your content.

Here are the steps to monetize your Shorts on YouTube:

Enable monetization: To earn money from your Shorts, you must first enable monetization on your YouTube channel. This can be done by visiting the monetization section of your YouTube Creator Studio and following the steps to enable monetization.

Meet YouTube’s monetization requirements: To be eligible for monetization, you must meet YouTube’s monetization requirements, including adhering to YouTube’s community guidelines and having a channel with consistent, high-quality content.

Enable advertisements: Once you enable monetization and meet the requirements, you can earn from advertisements on your Shorts.

To do this, just enable ads in the monetization section of your Creator Studio.

Utilize YouTube’s Partner Program: As you continue to upload high-quality Shorts and grow your audience, you can join YouTube’s Partner Program and earn money from advertisements and other monetization opportunities.

Maximize revenue: To maximize your revenue from YouTube Shorts, it’s important to consistently upload high-quality content, engage with your audience, and utilize other monetization opportunities such as sponsored content and affiliate marketing.

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YouTube Shorts: Best Practices

To be successful with Shorts, following the best practices to maximize your reach and revenue is important.

Here are the top 17 YouTube Shorts best practices:

Know your audience: Understand your target audience and create content that resonates with them. It’ll help you build a strong following and boost engagement with your Shorts.

Create high-quality content: Shorts should be visually appealing and engaging, with high-quality production values. Invest in quality equipment and editing software to create the best possible Shorts.

Utilize trends: Staying on top of trending topics is a great way to ensure your Shorts are relevant and appealing to your audience. Utilize trending topics and news to create timely and relevant content that appeals to your audience.

For example, if a popular holiday or event is coming up, create Shorts related to that event to reach a larger audience and keep your content fresh and exciting.

Engage with your audience: Engage with your audience by responding to comments and asking for feedback. It’ll help you build a strong community and boost engagement with your Shorts.

Collaborate with other creators: Collaborating with other creators can help you reach a larger audience and build your brand. Find creators with a similar target audience and collaborate with them on Shorts. This can help you reach a new audience and build relationships with other creators in your niche.

Utilize keywords: Keywords are crucial for optimizing your Shorts for search engines. Include relevant keywords in your Shorts’ titles, descriptions, and tags to help people find your content more easily. Utilize trending keywords and hashtags to help your content reach a larger audience.

Consistency is key: Consistently upload high-quality Shorts regularly to build your following and boost engagement. It’ll also help you earn more from monetization opportunities.

3 Ways To Use YouTube Shorts

To make the most of this new opportunity, here are 3 ways to use YouTube Shorts:

Showcase your brand’s products and services: Showcasing your brand’s products and services is one of the best ways to use YouTube Shorts. It’s an excellent way to introduce your brand to a new audience and reach people who may not have heard of your brand before.

You can also create Shorts that show how your products and services work to give your audience a better understanding of your offers.

Create how-to content: YouTube Shorts is great for creating how-to content that teaches your audience something new. This can be excellent to engage your audience and establish yourself as an expert in your field.

Utilize clear and concise messaging, engaging visuals, and helpful sound effects to make your how-to content easy to follow and engaging. 

Promote your events and campaigns: You can use YouTube Shorts to promote your events and campaigns. 

It’s especially useful for promoting product launches, conferences, and webinars. It’s excellent to reach a large audience and generate buzz around your brand.

Utilize the tools to grab your audience’s attention and get them excited about your events and campaigns.

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3 Inspiring Examples Of Brands Using YouTube Shorts

ESPN

The sports media giant has quickly embraced the new platform and is using it to reach a large and engaged audience. ESPN is using YouTube Shorts to showcase coverage of live sporting events, giving fans a glimpse of the action and behind-the-scenes insights.

They’re also creating how-to content, demonstrating tips and tricks for fans looking to improve their skills on the field. 

Plus, ESPN uses YouTube Shorts to promote its events and campaigns, such as its coverage of the World Cup and other major sporting events.

Glossier

The cosmetics brand Glossier is a great example of a company that has effectively utilized YouTube Shorts to reach a larger audience and showcase its products. One of Glossier’s most successful campaigns was the hashtag #WrittenInGlossier, designed to market their pencil eyeliners.

One hundred influencers were given pencil eyeliners to make Shorts with. Anyone that clicked on the hashtag would be redirected to Glossier’s website, where they could buy that eyeliner.

Food52 Inc.

Food52 Inc. is a popular food and home goods brand that has started using YouTube Shorts alongside its conventional videos.

They share sneak peeks into their video-making processes and shortened forms of their existing videos.

Closing Thoughts

YouTube Shorts has been a success and isn’t going away anytime soon. Brands and influencers are utilizing this feature to reach their audiences and grow their influence on the platform.

From the brand examples we have explored, we can see how Shorts can be used to showcase a product, tell a story, or provide educational content in an entertaining and memorable manner.

But creating and uploading Shorts can be time-consuming, especially for brands with large teams and multiple projects. This is where Hopper HQ can help. Hopper HQ is developing a Shorts scheduler that will automate the Shorts creation process, making it easier and more efficient for brands to schedule and upload Shorts.

Hopper HQ will be the ideal solution for brands looking to make the most out of YouTube Shorts in the fast-paced world of video content creation. So whether you’re a brand or an influencer, consider incorporating Shorts into your video marketing strategy and let Hopper HQ take care of your scheduling.

 Related content:

– The Best Time to Post on TikTok
– How to Link Instagram to TikTok
– How to Get More Views on TikTok
– How to Remove The TikTok Watermark in 7 Easy Ways

Mehedi Hasan Shoab

Freelance writer for marketing, SaaS, and personal development business. Mehedi is the founder of PowerhouseBlogger and he is growing businesses with sizzling writing, one piece at a time

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The post What Are YouTube Shorts & How To Make Them (with 3 brand examples) appeared first on Hopper HQ.

However, not everyone knows that AI in social media helps gain a competitive edge when creating marketing campaigns.

In a world where the popularity and power of AI are growing each day, it only makes sense to jump on the bandwagon and make it work to your advantage! Read on to explore how AI can be used to scale your marketing effort in social media and drive your business value with our insights.

What Is AI?

Before we dive in, let’s first answer the question of what AI is. While most of us have heard of it or even used it, not everyone completely understands it. Nonetheless, it’s much less fanciful than many people think. 

AI is the ability of a computer program or a machine to recreate human thought patterns to complete tasks and learn, thus reducing the effort on the human part. To accomplish those goals, researchers study how our brain thinks and, based on the outcomes of this study, develop intelligent system models. 

Machine learning (ML) is a sub-field of AI that is a way to create problem-solving systems. It’s a bit limited in capabilities, but when it comes to predicting outcomes, the accuracy of ML is hard to beat. 

So how do researchers study the brain? In case you ask, they don’t connect electrodes to neurons or anything like that. What they do is collect data. This explains why almost every organization is now so desperate to collect data on the activity of their users.  For example, they can order react native app development services, collect arrays of user data, and feed it to the machines for delivering even a higher level of user experience.   

AI in Social Media?

When it comes to social media, they owe their existence to AI technology. Take, for example, Instagram, Facebook, TikTok, or LinkedIn. These platforms constantly track the behavior patterns of users. Offering them profiles and ads they are most likely to engage with. 

Similarly, Amazon’s algorithms effectively increase engagement by using view history to find more content you might be interested in.

However, not only are platforms themselves using AI. AI offers lots of advantages to social media users, too, making it a hidden gem for influencers and marketing specialists.

One simple application of AI in social media is its ability to help you identify and track posts that include mentions. This not only keeps you informed about current trends, but also enables you to establish a strong and effective online presence. By closely monitoring these posts, you can gain valuable insights that will inform and enhance your overall social media marketing strategy

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How Can AI and ML Help You Supercharge Social Media?

Now that you know how big an impact AI has on pretty much any aspect of business and marketing. Let’s take a closer look at how you can leverage it for your social media marketing strategy.

Create and Manage Social Media Content

Content has never been in such demand as it is today. It’s at the base of everything: 

• Launching a new e-commerce website that needs product descriptions;
• Post a job offer;
• Writing an ad to sell your phone. 

By creating compelling content, you can differentiate yourself from your competitors and attract the target audience.

Marketers are constantly generating content to distribute across various channels. Not only that, but they are also responsible for managing it and tracking its performance. This can be a huge amount of work if you have to deal with multiple accounts. 

To make this job easier, companies use regular social management tools for the automatization of scheduling and monitoring processes. (Check out Hopper HQ the social media scheduling tool) However, with AI, you can up the ante and take your social media content to a whole new level. 

First off, many tools can be used to auto-generate posts. Some of them, like copyAI, can even include hashtags and shortened links so there’s no human effort. Besides, some tools can auto-schedule your posts, enabling you to create and share posts in bulk. This would normally take a big chunk of your work time. 

By and large, AI offers lots of advantages for content creation, making it a smart weapon in the arsenal of any marketing manager or business. AI can find employment not only in social networks but also in the creation of content for the website blog. For example, when digital transformation in the insurance industry, this is a frequently used tactic.

More Accurate Insights for Increased Revenue

Social media is a great tool to analyze customer behavior. The only catch is, it relies on such a big volume of data. No man on earth would be prepared to process that information manually. That’s where machine learning (ML) comes into play. 

With ML, you can accurately process all those thousands of random conversations that happen every day. As well as scaling your social media analysis to any amount of data you want. As a result, you’ll be far ahead of your competitors. And your marketing efforts will most likely pay off in increased revenue.

Let’s look at some examples of how you can harness the potential of ML for improved social media strategy. 

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Engaging Words, Headlines, Videos, and Images

The ability of ML to recognize language patterns, images, videos, and even metadata makes it a useful tool for categorizing posts. However, this isn’t the only strength of ML. Its biggest advantage is that it can detect new topics and trends that haven’t been covered yet, thus giving you a source of inspiration. 

On top of that, AI technology comes in handy when you need to create a catchy headline or find powerful words to appeal to your audience. Unlike humans, it can crawl through trillions of posts virtually in minutes to pick out the most effective parts that people are explicitly looking for. 

What about visual platforms like Snapchat, Pinterest, and similar that have only a little bit of text? That’s where ML shines again. Where most traditional tools are helpless, ML algorithms have no difficulty recognizing things like faces, logos, and objects, making it easy for you to track what people are sharing about your brand on social networks. 

Use AI-based Social Monitoring or Listening Tools

While almost every brand claims to listen to customers, only those who use AI-based social media listening tools do so. If you’re not using them yet, now is the time to start. 

There are many goals you can accomplish with social media listening tools, but the most important one is that you can hear what people think about your product and brand and translate this voice data into actionable insights. Sprinklr, Mention, and SentiOne are just a few of the tools you can try.

Find the Most Relevant Posts and Reduce Costs

Writing just for the sake of writing is rarely a good idea, especially given the cost and effort it involves. This is why every future-oriented business will benefit from AI implementation. AI algorithms can analyze how existing content aligns with current trends and customer interests, and give you ideas for the next most relevant posts. 

Plus, AI can do all the marketing work for you, determining the most effective content strategy, including:

• What keywords to use; 
• When to publish; 
• How often to publish; 
• Which channels to use for content distribution. 

So you can save time and further reduce costs.

Use Content Creation Software

Today there is such a choice of content creation tools that everyone, regardless of their marketing initiatives, will be able to find the most suitable one. So, whether you’re looking to create a quiz or infographics to post on your Facebook account, or you need a powerful social media ad for an upcoming product release, AI-based content creation software has you covered. 

Using content creation software also allows you to save money and time that you’d otherwise spend creating and resizing your creatives. It only takes one good ad, and AI will automatically tweak it so you can distribute it across different social media channels.

Finally, many AI-powered tools can write Instagram and Facebook social media ads for you, sparing you the need to hire professional copywriters.

Multilingual Analysis

From time to time, it’s important to perform a sentimental analysis. Sentimental analysis is a great tool to determine what people feel about your product or service and fine-tune the marketing strategy accordingly. For example, if the overall impression of your brand is low, you can take a step back to analyze the reason. If it’s high, you can consider going public.

But what do you do if you have an international user base? If you don’t have a multilingual team who can assess the emotion behind every social post correctly, you should resort to the use of ML. 

Luckily, there are tons of tools like: 

• MonkeyLearn, 
• Lexalytics, 
• Brandwatch, etc. 

These are designed to conduct multilingual analysis in more than one language.

Image and Video Recognition

The diversity of content on social media presents a challenge for traditional social media management tools, as they struggle to capture both text-based and multimedia content. However, AI overcomes this challenge, and is able to handle a wide range of content with ease.

How Can AI in Social Media Help You Identify Visuals?

Visual AI, or computer vision as it’s also known, can identify images and videos in more ways than one. What it does is it teaches machines to “see” images the same way people do so they can recognize an object and pinpoint its location and orientation in the image. 

Visual AI comes in especially helpful when it comes to categorizing objects. Not only will it provide you with information on how many objects there are in an image, but it will also label them all correctly, by making a quick comparison with the images it has in its library. 

It may sound a bit futuristic, but in fact, many of these tools are already widely used. Facial recognition function, QR code scanning, and visual search are just a few examples worth mentioning.

Understand What Your Audience Means

The purpose of a social post is to attract an audience. That said, you don’t want to attract just any audience if your marketing campaign is focused on conversion optimization. That’s where ML comes to your rescue. 

Unlike traditional tools that segment audiences according to static attributes, ML allows you to expand your reach by targeting people based on predictions of their future behavior. As a result, you can attract those users who are the most valuable to your business. 

One example widely used in digital marketing is programming advertising.

Utilize ML for Sentiment Analysis

As we’ve already mentioned, it’s important to measure the effectiveness of your marketing effort by conducting sentiment analysis. If the people you are targeting have a low opinion of your product or service or are not interested in it, your marketing campaign will fail. 

However, with the use of ML, you can monitor those trends and make timely adjustments.

Find New Audiences, Trends, and Topics

If you notice that people come to your brand but then leave without taking any action, chances are they haven’t found the answers they were looking for. To increase engagement and reach new audiences, you can use AI. It will come up with new topics for the content as well as add specific details to ensure that it keeps your audience highly engaged at all times.

Track Global Brand Mentions

While marketing encourages creativity, it often boils down to testing techniques that have already been proven to work. So why not take a peek at global brands? AI allows you to go the extra mile. Not only can you find all world-known brands by simply entering relevant hashtags but you can also highlight posts that offer the most value to you.

Identify Relevant Influencers and Engaging Accounts

Sometimes, all it takes to liven up your social media account is to find the right influencer. But where do you look for one? You can take advantage of AI-powered influencer research platforms. These platforms will guide you to the best one based on an analysis of their account activity and your marketing goals. 

You could go in the footsteps of McFedries. McFedries produced an artificial avatar Li Miquela and create your own AI influencer. With technology, the sky’s the limit!

Analyze in a Smart Way

If you are struggling with structuring your efforts on social media, AI can lend you a helping hand. Here are a few examples of how it can be used to leverage social media advertising and drive outcomes. 

Make Accurate Predictions

Marketing requires a deep understanding of customer behavior patterns. This is why marketers spend a lot of time analyzing data. However, they often don’t have access to the same level of tools as AI, which can generate more accurate predictions

AI nails this job. Whether it’s social media or any other channel you use to distribute the content. AI can help you predict LTV and extend it, by giving you insights into how the user experience can be improved.

Prioritize Content on Your Website

With all of the insights AI can give you, it should be easier for you to give users what they want by focusing on the topics they’re looking for. Likewise, you’ll never have difficulty understanding what posts don’t perform well. As AI will always provide you with up-to-date suggestions through the lens of business capabilities.

FAQ

What is Artificial Intelligence (AI)?

In layman’s terms, artificial intelligence is the ability of a computer to think like a human and learn. This is achieved through constant training based on the data collected from multiple sources. 

What are the benefits of AI in social media?

The benefits of AI are numerous. The most important one of them is it can help you save a lot of marketing costs while notably accelerating revenue. 

For example, rather than hiring a copywriter, you can use AI to generate posts at a frequency you want and optimize them for various social media platforms. 

If you want to improve your digital marketing strategy, you can take advantage of AI programming advertising. This will let you reach the audience most likely to be interested in your ad. 

How is social media using AI?

Social media is using AI extensively. From showing users an ad that will most likely grab their attention to listening to their conversations and processing visuals. There is tons of data that social media processing with AI every day. Even such services as Netflix use AI technology, which allows it to come up with visuals that are most likely to captivate the viewer.

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Metaverse is a virtual universe that tech experts believe to be the future of the Internet. It’s a conceptual virtual world that allows people to work, play, shop, and interact with others.

It’s growing in popularity, and people eagerly wait to experience it. 

Technology enthusiasts are working on making the metaverse’s imagination a reality as they introduce new ways to use this opportunity to promote their businesses.

What’s more, is that you too can capitalize on the popularity of metaverse marketing by using popular mediums like social media. 

Want to know how?

In this post, we will show you some great ways to do so.

What is Metaverse Marketing?

Metaverse marketing means promoting your company, products, or services through the metaverse.

Although it is a new digital marketing medium, it can help you promote your brand more effectively than other digital marketing channels.

Here, you can create virtual markets, stores, and products and provide your customers with a personalized virtual experience.

Furthermore, in the metaverse, people can directly buy your products through digital currencies such as cryptocurrency.

This allows them to get familiar with these products by using them themselves, which is the easiest way for marketers to explain the products and for buyers to learn about them.

In today’s digital age, platforms like metaverse can give customers a thorough understanding of what your brand stands for and what it has to offer.

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How does Metaverse Marketing Work?

The concept of the metaverse is to design a virtual world that is similar to physical reality. Metaverse is a virtual world that isn’t yet completed.

And even though it is still in development, metaverse has already piqued the interest of audiences worldwide.

By wearing virtual reality (VR) glasses, you can explore the virtual world, see and even feel as if you are physically present.

Being a part of the metaverse allows you to have a virtual experience of your daily routine life, allowing you to explore new things.

You can do the following in the metaverse:

• Interact on social media
• Purchase real estate
• Work your way around the world
• Play video games

And the fun part is it all takes place from the comfort of your couch! You don’t have to go anywhere.

Metaverse Marketing in Social media

Social media has connected people worldwide, allowing them to engage and connect regularly.

And metaverse is an extension of social media with all the elements of social networking. In fact, it’s not wrong to state that it can be the future of social media. 

Let’s take an example of the virtual platform Xone, where you can build your virtual world.

This platform lets you do all the activities just like on regular Facebook, LinkedIn, YouTube, or Instagram, such as:

• Viewing updates of your virtual connections in your newsfeed
• Liking posts
• Commenting and sharing

Additionally, the metaverse is a diverse social networking platform that lets you be a part of that virtual world through your avatar.

Creating avatars for your personality is a concept introduced previously in social networking. However, a virtual avatar that moves, talks, and does everything a real person does, is an idea social networks have yet to conceptualize.

But metaverse lets you do that.

Benefits of Metaverse Marketing in Social media

Metaverse is turning life-long dreams into realities. For example, in the metaverse, people can:

• Meet their favorite celebrities in the metaverse
• Attend their dream concerts and shows
• Tour worldwide with no restrictions

Moreover, social media marketers can benefit greatly from the metaverse in this era of digital evolution. They can virtually interact with their target audiences.

Unlike a comment or text message, real-time interactions allow companies to understand their buyers better.

Especially now that 70-80% of business buyers prefer to conduct business transactions through digital channels.

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5 Metaverse Marketing Strategies to Try in 2023

1. Create Virtual Brand Avatars

Virtual avatars are an essential part of representing the user in a metaverse. 

Customized avatars are in demand because users want to relate to these identities.

Famous brands have stepped into the metaverse and are selling virtual accessories. Users can buy these to develop their avatars.

For example, you can buy Nike’s branded sports apparel and footwear in Roblox and Adidas’ branded virtual gear in the Open Sea NFT marketplace.

2. Add Real-Life Experiences

The metaverse is a world inside the goggles you can enter by wearing.

People in this world of imagination live a virtual life and want to do everything they can or want to do in their daily routines.

Many businesses have established a presence in virtual worlds, allowing their customers to enjoy virtual experiences like they do in real life.

Domino’s Pizza established a virtual food counter in Decentraland, and J.P. Morgan & Chase established a virtual Onyx bank.

People in these virtual worlds buy pizzas, open virtual bank accounts, and do everything they can.

3. Host Virtual Events

Conduct virtual events such as expos, concerts, and other activities to allow Generation Zers to connect with your brand in the metaverse by creating an environment where they can entertain themselves.

Recently, the famous hamburger and fast food chain McDonald’s hosted two virtual events. 

First, they collaborated with fashion brand Humberto Leon to showcase their products by hosting the Hall of Zodiacs at the beginning of the 2022 lunar year. 

And then, they opened an entire McDonald’s restaurant modeled after their Chicago headquarters and held a ninety-minute awards ceremony on the Odyssey platform.

3. Leverage Video Gaming

Video gaming is a very favourite pastime of metaverse users. Gaming has become the biggest influence in the growing popularity of the metaverse revolution. 

You can play popular virtual games like Farmer’s World, Fortnite, and Chain of Alliance, where you buy NFT items with cryptocurrency and use them in your gaming experience.

4. Sell Digital Assets

Users expect a real-time purchasing experience in the metaverse, just as they do in real life. 

They intend to put these digital assets to use in the virtual world.

And now, brands are selling these non-fungible tokens to entertain loyal customers. 

Virtual NFT marketplaces such as Binance, Nifty Gateway, and Raribles are popular places to buy collectables, video games, and other digital assets.

In fact, famous video game retailer GameStop took advantage of the situation and launched its NFT marketplace. It has allowed avid gamers to purchase in-game assets from this marketplace using Ethereum currency.

Examples of a brand using metaverse marketing in social media

Major tech companies believe that the metaverse does not entirely exist now. We agree that it’s undergoing development, but it’s wrong to testify that it’s not here.

Leading brands are already establishing a presence in the metaverse by creating their virtual worlds or launching an existence of their own within established worlds.

Here are a few examples of how well-known brands are using the metaverse to invite their social media followers to join them in their virtuality.

Claire’s

Popular fashion retail brand Claire’s recently launched the virtual fashion show ShimmerVille on the Roblox platform. 

Claire’s has regularly promoted ShimmerVille on its official social media accounts on Facebook, Instagram, and TikTok.

@clairesstores you need to check out shimmerville! #claires #ShimmerVille #ShowYourShimmer #roblox ♬ SLAYYY –

Decentraland

Decentraland’s virtual platform is very active on social media. 

They use YouTube to provide tutorials to users on how to use the features of their virtual world.

During the Game Jam event, for example, it uploaded a complete video demonstrating how to build a multiplayer wall.

Decentraland’s team uses Facebook to promote virtual events like music festivals and fashion shows.

Gucci

The world-famous Italian leather and fashion brand Gucci entered the metaverse by launching the Gucci Vault Land on The Sandbox platform. 

Gucci gave us a sneak peek of this experimental world on its official Facebook page.

Meta

Mark Zuckerberg, the owner of Facebook, saw enormous potential in the metaverse and renamed Facebook, Inc. to Meta, Inc.

It was an indication that his company would be leading the way in the evolution of the metaverse.

This video is available on Zuckerberg’s official Instagram, where his virtual avatar converses with the avatar of famous astrophysicist Neil deGrasse Tyson.

Meta regularly posts videos about the metaverse and virtual reality on its official Facebook page. 

In this video, for example, Meta demonstrates the use of its Meta Quest VR headset by showing how students learn to use it in VR college classes.

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A post shared by Meta (@meta)

Nike

Nike announced its entry into Roblox by launching its virtual world, Nikeland, via an introductory video on its Instagram page.

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A post shared by Nike (@nike)

Wendy’s

Another example is the fast food chain Wendy’s. Wendy’s launched the Wendy Verse in Horizon Worlds, the online virtual game by Roblox.

It launched Buck Biscuit Dome, a virtual reality restaurant it is heavily promoting on its official Facebook and Instagram pages.

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A post shared by Wendy's (@wendys)

Are You Building Your Virtual World Soon?

Step up to the plate and carve out your own identity in a market that’s yet to be realized. 

Only a handful of businesses have ventured into the ever-changing metaverse world.

With only a few companies currently existing in the metaverse, you only have a little competition right now. 

Use this golden opportunity to establish your brand in the metaverse to attract the younger tech generation to your business.

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Now an almost $2 billion industry, Instagram influencer marketing has taken the social media world by storm. In recent years, Instagram users around the globe have begun making a living from paid posts and collaborative marketing campaigns.

The app offers the perfect space for brand ambassadorship, with influential users authentically recommending products and services to their loyal audience. With the influencer space estimated to grow to a $5-10 billion industry by 2021, it’s clearly a marketing force that isn’t going anywhere…

We’ve compiled all you need to know about Instagram influencer marketing and the way it works into this simple guide!

Contents:

1. Instagram Influencer Marketing: In A Nutshell
2. Why Instagram Influencer Marketing Works
3. How Much Do Instagram Influencers Cost?
4. What Makes An Instagram Influencer?
5. How To Work With Influencers On Instagram
6. The Future Of Instagram Influencer Marketing

1. Instagram Influencer Marketing: In A Nutshell

People who have built a large and engaged following on Instagram are known as ‘influencers’, due to the fact that their followers idolise them and respect their opinions. They may have acquired a loyal following due to their lifestyle, their job or hobby, the clothes they wear or the stories they tell.

The pool of influencers is vast and diverse, meaning almost any brand has the potential to utilise Instagram influencer marketing for their industry and target demographic. 

The emergence of Instagram influencers opened up huge opportunities for businesses looking to authentically market their products to their target audience, and thus the ‘paid post’ phenomenon was born.

In the early days, it might have been enough for a brand to send an influencer one of their products as a gift, in return for them posting about it on their profile. But this changed with the rapid growth of the space, as influencers realised they could not only gain free products, but actually charge brands for grid real estate on their profile.

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2. Why Instagram Influencer Marketing Works

Influencer marketing allows brands to reach their target audience in a way that feels far more genuine than traditional advertising.

Rather than businesses selling directly to consumers, they are building relationships with influencers who can sell for them. Instagram influencers have a strong and loyal relationship with their followers, as they share many aspects of their lives with them. This leads us to feel like we know them personally, so when an influencer we like recommends something, we listen as we would if it were a friend.

For example, if you follow a travel blogger for their beautiful photos or funny captions, and they post about an airplane pillow that gave them the best night’s sleep on a long haul flight, you’re more inclined to remember the brand and buy it for your next holiday because you like and trust them. Makes sense, right?

With 800 million active users, Instagram has become the platform of choice for influencer marketing. 72% of users said they have made fashion, beauty or style-related purchases after seeing something on the app, proving its power in the digital marketing landscape of 2020. 

72% of Instagram users said they have made fashion, beauty or style-related purchases after seeing something on the app, proving its power in the digital marketing landscape of 2020. By @Nicola_HHQ
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3. How Much Do Instagram Influencers Cost?

To give an idea of numbers in the Instagram influencer marketing world, Hopper HQ’s annual Instagram Rich List disclosed just how much money the top influencers and celebrities can earn from a single post.

Kylie Jenner bagged the top spot, charging over $1 million for a product-related post on her Instagram profile. Considering the 21 year old wiped out $1.3 billion of Snapchat’s market value with a single tweet earlier last year, her influence — and that of her whole family — is certainly not to be underestimated.

The amount an influencer can charge per post will vary depending on a number of factors, including follow number, engagement rate, and industry.

Elle Cuthbert-Edkins, our Customer Success Manager here at Hopper HQ, spoke on the BBC about the current state of Instagram influencer marketing. She emphasised the importance of engagement over follower number, explaining that “we’re typically seeing brands work exclusively with influencers who have a 10-20% engagement rate”, ensuring that the followers are truly interested in what the influencer is posting.

Engagement rate = no. of likes and comments ÷ no. of followers

'We’re typically seeing brands work exclusively with influencers who have a 10-20% engagement rate' @Elle_HopperHQ on influencer marketing
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From our Rich List methodology and data, we found that many collaboration deals are worked out by 100,000 followers. For example, the beauty industry charges on average £162 per 100,000 followers for a single post. For many influencers that have followers in the millions, this level of sponsorship enables them to make a living from Instagram.

Check out the Hopper HQ 2023 Instagram Rich List to see which celebrities and influencers topped the charts across all industries

4. What Makes An Instagram Influencer?

There’s no strict criteria for being classed as an Instagram influencer. Any user who has a fairly high, engaged following — of people who actually care about what they do — will have an influence over their audience and is a valuable marketing proposition for brands.

If you’re a social media manager looking to start Instagram influencer marketing, do your research to ensure:

1. Their follower demographic is well matched to your target audience
2. Their following and engagement is genuine

Due to the existence of bots giving out likes and comments on users’ behalves, as well as the ability to buy followers, some Instagram accounts may look like influencers, but actually don’t have a loyal following or any real influence at all — we call them ‘ghost followers’.

Generic comments such as ‘’ or ‘Awesome shot!’ are likely to be from accounts using an engagement bot, so if these are the only kinds of interactions on an influencer’s posts, it’s likely that they don’t actually have the influence they’re making out.

NOTE: these bots will comment on posts of users in a chosen target demographic or using certain hashtags in order to increase brand awareness and get more followers. It makes sense, however they have become very easy to spot and don’t actually start genuine conversations! 

Another important indicator of a good influencer is that they are responsible with their partnership choices, truly taking into consideration their followers’ interests and ensuring they only do sponsored posts with brands they believe their audience would be likely to engage with.

Going hand in hand with this is that the influencers make their own content for a brand, hence why it’s often referred to as a ‘partnership’ or a ‘collaboration’, rather than them simply posting a photo the brand sends them.

Building an engaged following is hard work, and a good influencer will not want to post anything that looks alien to their audience or their feed. When strategising an influencer marketing campaign, it’s therefore important to make sure your brand image complements the influencer you’re looking to reach out to!

5. How To Work With Influencers On Instagram

If you decide that Instagram influencer marketing is the right step for your business, the first thing to do is set your budget. It’s an expensive game, and with influencers charging per post and for Stories, a whole campaign can set you back a long way.

With a smaller budget, you will be looking for micro influencers to promote your brand. These are influencers with a relatively smaller following (1,000 – 10,000) but who have a high engagement rate on their posts.

It is a far more cost effective option for smaller businesses, and micro influencers can have a great deal of influence over a specific audience. On a larger budget, you can think about bigger influencers, but try not to be fooled by vanity metrics such as number of followers and focus predominantly on engagement rate.

Once you’ve found people you think could be perfect, do your research as we mentioned above. Ensure they have a genuine following and a trusted, loyal community. See if they’ve worked on influencer campaigns in the past and look at the kinds of products or brands they promote, this will help to inform if they would be a good fit for your company.

As well as this, take a read of their comments to see if your target demographic are engaging with their content. And finally, check out which type of posts they’re excelling at (i.e Stories, video, gallery posts) to help inform your campaign. 

Then reach out to them! Micro influencers are likely to manage themselves, so contact them through the email on their profile or send them a direct message within Instagram. If you’re looking at a larger influencer, they will probably have an agency who manage their campaign requests – this is typically listed in their bio.

When approaching agencies, ask for the influencer’s rate card and explain your brand and the campaign brief you have in mind. Go into as much detail as possible (i.e budget, how many posts, the type of content etc) in order to best manage expectations on both side of the collaboration.

If you’re looking for inspiration, check out this report of the best performing brands in influencer marketing last year!

 Importantly, treat your working relationships with Instagram influencers as partnerships. Remember that they know what their followers engage with best, and to trust them in the content creation process!

6. The Future Of Instagram Influencer Marketing

Influencer marketing has had its fair share of criticism in recent years. Consumers have felt misled as a result of being unaware somebody they follow was getting paid to recommend certain products.

This has led to a huge push for transparency among influencers. Hashtags such as #ad and #spon have become standard in a paid post caption, in order to distinguish the sponsorship deals from ‘genuine’ recommendations. Instagram also created their official ‘Paid partnership’ tag, which sits above a post to inform users that a brand is collaborating with that influencer.

While on some levels this takes away from the authenticity that made Instagram influencer marketing so successful, influencers also feel a loyalty to let their followers know they’ve earned money from a post. 

At one of our events last year, ‘The Power Of Influencer Marketing in 2018’, our panelist Harry Hugo, Co-Founder of The Goat Agency commented on the problematic nature of these CMA regulations, due to the fact that it’s not universal across other advertising channels or promotional sponsorship deals.

He gave the example of Neymar walking on to the football pitch wearing Nike boots as a result of his multi-million dollar sponsorship deal. A notice does not appear on our television screens to tell us the boots are being marketed to us, and the suggestion of such would seem ludicrous.

Therefore it’s one rule for traditional methods of advertising, and another for Instagram influencer marketing, and it will be interesting to see how the regulations change as the space develops.

Read the other top takeaway from our influencer event here

At Hopper HQ we work with hundreds of influencers all over the world, and always encourage them to only accept partnerships with brands and products they truly like and would use themselves. False promotion eventually becomes obvious, meaning the influence the person actually has shrinks.

As a digital population we are developing ‘ad blindness’, meaning we’re essentially becoming immune to marketing. The fact that we click ‘Skip Ad’ on YouTube the second it becomes available, and even pay for the privilege of not being sold to with services like Spotify Premium highlights this.

Consumers are becoming more and more savvy when it comes to advertising, and it’s no different with Instagram influencer marketing. As the industry gets more and more concentrated, brands and influencers will need to think outside of the box to keep creating highly engaging marketing campaigns, and we can’t wait to see them!

Is there any other areas of influencer marketing you’d like to know more about? Let us know in the comments!

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Want to create a social media landing page that turns your followers into paying customers? This blog is for you

Vibrant themes and catchy captions on social media are great. They engage your audience and keep them coming back to your social media content.

However, your goal isn’t just to make social media page admirers. You want your visitors to take your desired action so they can move down the sales funnel. The bottom line, you want to turn your social media followers into paying customers.

So, apart from your engaging social media content, you need social media landing pages.

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What Is a Social Media Landing Page?

A social media landing page is a uniquely designed online destination created for visitors to see after clicking on a link you shared on social media.

Either way, unlike other pages on your website like a homepage or an about us page where a visitor can browse and explore what to do next, landing pages guide visitors to take a single action. Those actions can range from signing up for your newsletter or buying your product. 

As part of your SaaS marketing efforts, you could also use a landing page to offer a free trial or demo.

Related: 8 Tips for Social Media Marketing for SaaS Startups in 2022

Here’s an example of a great social media landing page. 

The landing page by LandingFolo is designed to get the viewer to make a purchase. We’ll talk more about what makes a good social media landing page later.

Why You Need a Social Media Landing Page

There are many reasons why you need a social media landing page.

With a social media landing page, you can stop linking to general destinations. Just think about it; If a person lands on a page that has a single “Buy” button, then that means there’s nothing else they can do on the page. So, they’ll just press the “Buy” button (or leave and not buy, of course, but that’s another story). 

The point is, social media landing pages don’t give website visitors as many options. That increases your chances of getting these visitors to take your desired action in the first place.

With landing pages, you can also measure metrics that are directly tied to business objectives. If you’re offering a free demo, for instance, and you want to determine how your campaign is doing, you can create a landing page to make it easy to attribute certain behaviours to specific values. So, you can make the necessary adjustments if needed and ultimately drive conversions to your site.

For instance, if you see based on your landing page analytics that a lot of the traffic to your free demo landing page comes from Facebook, then you’d double down on your marketing efforts on Facebook.

As seen in the image above, landing pages are already popular with several marketers and have proven to generate more leads.

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What Makes a Good Landing Page?

A good landing page is a mixture of different elements. You need to make sure the page is perfectly balanced. This includes getting the design, structure, and copy just right. 

Your images should complement your copy. Don’t include images that have nothing to do with what you want your visitor to do on your page. Your page might just end up being cluttered.

Your copy should also be succinct. It should complement your final CTA. As for your CTA, make sure it’s clear and concise, too. We’ll talk a bit more about these later.

Ultimately, your social media landing page should entice your audience into making the jump from visitor to actual lead or customer. 

Ways to Create a Winning Social Media Landing Page

So, you know how a good landing page should look in theory. But what should you do to create them in the first place? Here’s a step-by-step guide:

1. Make Your Branding Clear

Your social media account is an offshoot of your brand. This means everything related to your social media account should reflect your brand. That “everything” includes your social media landing pages.

However, don’t just place your logo on the page. You should make sure your colours and typography also remain consistent, not just on your landing pages but across your social media posts, too. Establish a consistent brand identity throughout all of your campaign materials. Research shows that this increases revenue significantly.

Check out this example from GoDaddy: 

The viewer is first presented with this social media post:

Once the visitor clicks, they are taken to the landing page below. The combination of logo, colours, and text remains mostly the same.

Consistency across marketing platforms helps strengthen brand trust because the viewer has no reason to doubt the page’s authenticity. Create clear rules and standards for brand assets so you can use them as a guide when creating your marketing collateral. It is a critical first step in establishing brand consistency across all platforms, including your landing pages.

2. Create the Same Social Experience

You should make sure you create the same social experience across your marketing platforms. Although brand consistency is, in a way, a component of the social experience, it’s not the entire social experience. 

Social experience refers to how your visitor perceives the journey of moving from one platform (in this case, your social media platform) to another (in this case, your social media landing page). Your goal is to ensure that your visitors have a seamless experience across platforms. So, when your visitor reads your social media content, clicks on it, and gets to your landing page, they’ll conclude everything is interrelated.

You can take a cue from the jewellery brand Tiffany & Co. The social media feed and subsequent landing page are indistinguishable from each other. Here’s the social media feed:

Here’s the landing page you’re directed to when you click on a post:

The journey across platforms is so seamless you’d think the landing page and the social feed are just one and the same.

But this is just one way of ensuring the same social experience. Another way is to ensure that your landing page delivers on what you promised on your social media content. So, if your CTA on your social content is “Get E-Book Now,” for instance, make sure your landing page shows your ebook and details the steps your visitors need to take to get your ebook. Don’t suddenly talk about how your visitor can purchase your product.

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3. Ensure a Sense of Anticipation/Urgency

An online buyers’ study discovered that adding phrases to their text that evoked a sense of anticipation and delight resulted in more conversions. 

You can use this to your advantage when creating your social media landing page. When you use anticipation, you can increase your chances of people taking your desired action on your landing page.

This landing page from Bezar, Design Marketplace, is a good example of how to use anticipation to your advantage.

The phrase “Bezar is coming” is used to build suspense. That helps trigger the visitor’s curiosity. So the visitor can end up signing up as a member.

You can also build urgency on your social media landing page. Include countdown timers or phrases that indicate that your product or offer won’t last forever.

4. Include Eye-Catching Images

Images in marketing can capture and maintain the attention of potential customers. That’s why, when used correctly, visual platforms like Instagram or Pinterest can be powerful visual tools for your business.

The images on both your social media content and landing pages should be eye-catching. Take a look at this Nike post on Pinterest for women’s sportswear. 

Here’s what the landing page looks like when you click on the post:

Notice that all images showcase movement. That’s what makes them eye-catching to the visitor, who may end up staying longer on your pages interacting with your brand.

5. Guide Audience through Sections

Your social media landing page should keep your visitors reading and scrolling. So your landing page should be designed cohesively. Use pictures and text to guide your visitors’ eye. 

For instance, this landing page by Recess displays a good natural flow of information. 

It doesn’t say too much at once. Instead, you’re “forced” to scroll down with each chunk of text placed one on top of the other.

6. Use Social Media Sharing Buttons

You can include social media sharing buttons on your social media landing page to encourage people to share the page on their socials. If they share your page, it will gain more visibility. Check out this example:

But for you to encourage them to share your landing page, you should have something that’s shareable on the page in the first place. You may, for instance, include some interesting facts your study found on the page, as in our example above. Infographics or nice images of your product can be shared, too.

There are several approaches to this. It all boils down to what your target audience is most likely to respond to.

6 Tools to Create a Social Media Landing Page

Creating a social media landing doesn’t have to be a tiresome task. These tools below can help you design winning social media landing pages with ease.

1. Linkbook

Linkbook is a useful tool if you wish to keep track of all your company’s links in one place. You can easily organize your business’ essential links and resources on one page available privately for teams or for public access.

You can create one Linkbook to share one link publicly and give access to all your communication channels, online stores, resource recommendations and information.

Add your Linkbook link in your social media bio, link to your landing pages, email signature, or website.

2. Linktree

Linktree is a tool for sharing all of your links with your followers. Linktree makes it simple to share your projects, product pages, event sign-up links, and anything else you want people to click on in your Instagram bio, through a single link.

3. Unbounce

Unbounce allows you to create landing pages, pop-ups, and sticky bars. The platform includes simple builders for users with little to no experience in creating landing pages. It also comes with personalised recommendations to help you optimise your page.

Unbounce has a unique AI copywriting feature. When you’re stuck, you can instantly generate copy for your page.

4. Curalate Like2Buy

Like2Buy allows you to build a landing page that redirects visitors to an online gallery identical to your Instagram feed.

If you are looking to get visitors to buy things that show up on your feed, while creating the same social experience, then you will find it quite useful.

5. GoDaddy

GoDaddy’s Link in Bio feature allows you to create a specific webpage that can be linked to your bios on social media. It can be used on a variety of platforms.

Simply select your preferred Link in Bio page template and make use of its easy-to-use design tools to create your page. 

6. Elementor

Elementor is a WordPress drag-and-drop page builder. Using a visual editor, this plugin allows you to build stunning pages. 

You can naturally utilise this to design landing pages for social media.

8 Inspiring Social Media Landing Page Examples

Now that you have been equipped with the tools, you need to get your social media landing page going. Let’s get you some inspiration from brands that are doing an excellent job.

These industrial web design, digital marketing, lifestyle and cooperation tool pages are great examples.

Social Media Landing Pages from Industrial Brands

1. Caterpillar Inc.(CAT)

Brands can use numbers to create anticipation in marketing materials. CAT uses the size of its offering to get visitors excited about clicking its call-to-action (CTA). 

2. Dow Chemical

Using a landing page to promote your content can enhance your brand. 

Dow offers something unexpected for its niche, a podcast.

Social Media Landing Pages from Lifestyle Brands

1. Mejuri

Mejuri’s landing is a good blend of analytics and tailor-made copy. Using its page statistics, the brand can create personalised offerings for visitors, hence the use of the words chosen by you.  

2. Ruggable

Creating an experience with your landing page is a formula for the books. You can almost see yourself in the settings presented on the page. 

Social Media Landing Pages from Digital Marketing Brands

1. MailChimp

Lots of space, a striking image, short text, and a clear CTA, as we said, is always a good landing page recipe. MailChimp uses the formula perfectly here.

2. Adobe Marketo

Marketo uses a landing page to get people to sign up for its guide on landing pages. Is that clever? You bet it is.

Social Media Landing Pages from Collaboration Tool Brands

1. Slack

This landing page by Slack is an example of material that speaks to a targeted audience. In this case, marketers.

2. Trello

The page by Trello uses a simple layout as the hero copy (main text) stands out. It also sells the emotional use of the platform. 

How to Optimise Social Media Landing Pages for Conversions

Let’s say you’ve created a visually stunning social media landing page. That’s great, but your job doesn’t end there. You need to optimise your page to maximise conversions. To do that, follow these tips:

1. Use Strong CTA

Your call to action (CTA) tells your audience what they should do or what happens after clicking a button or icon on your landing page. Sign up here is a basic example of a call to action.

To get your website visitors to elicit your desired action, you have to make sure they understand what happens if they click on your CTA in the first place. So, it all boils down to being straightforward with your CTA. You don’t have a lot of room on your page to get your point across, so tell your viewers clearly what you want them to do.

Don’t make them do so many things at once with one CTA. If you ask them to “Register for the webinar and buy our product,” chances are, you won’t get as many clicks. What if they just want to register for the webinar but don’t want to buy your product? You have to entertain that possibility.

Using plain language on your landing page is also the best way to ensure your visitors understand your CTA. So, instead of saying “Avail of the ebook now,” a better CTA is “Get your ebook now.” Longer, more sophisticated phrases with fancy jargon may also slow down your readers. Social media users have a fickle attention span. 

2. Test Your Page

Testing your social media landing pages allows you to try out different element combinations to create a design that maximises clicks.

For example, you could test different elements of your page, such as the image, text, or colour of the CTA button, for a specific audience to see what works. You can also test different value propositions, change form fields, and include more social proof.

Here are a few things to keep in mind when performing your test.

• Establish clear and measurable conversion goals.
• Calculate the amount of time and traffic required to complete the tests.
• Create and document variations of various test elements.
• Execute quality assurance checks and test deployments.
• Examine the test results and findings.

Finally, run with the winning variants of your page. Make sure you test your social media landing pages frequently. The best social media landing page now may not be the best later.

3. Make It Mobile-Friendly

Mobile devices continue to account for approximately 58.99% of global web traffic. That means, if you want to increase your chances for conversions, your social media landing pages must be mobile-friendly. 

You can easily check this by looking at how your page looks on your phone. You can also use Google’s Mobile-Friendly Test. Just input your social media landing page’s URL. Google will tell you if your page is mobile-friendly or not:

If it isn’t mobile-friendly, it will give you recommendations.

To ensure a mobile-friendly page, use a responsive web page design. Also, optimise your image size and remove distracting components. Use large CTAs that can be seen on mobile, too.

In Closing

Social media landing pages, if created the right way, can help increase your conversions. They work hand-in-hand with your engaging social media content. 

You learned ways to create winning social media landing pages. Make your branding clear, ensure the same social experience, and generate a sense of anticipation or urgency. Include eye-catching images, too. Use social media sharing buttons and guide your visitor through your different sections.  

Get inspiration from our excellent examples here. Build a social media landing page that reaps the best results for you.

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Ian Loew

Ian Loew is a web entrepreneur and inbound marketing expert, and the Owner & Head of Business Development of Lform Design. After four years of helping Fortune 500 companies with MGT Design, Ian embarked on his freelance career before establishing Lform Design in 2005. He leads a team of creative professionals to deliver inspired online experiences via modern, responsive websites that reflect his clients’ core values. When not at the helm, Ian can be found mountain biking with friends or spending time with his family.

The post How to Create a Social Media Landing Page That Wins Customers (with Examples) appeared first on Hopper HQ.