When Instagram first launched in 2010, it only allowed users to post photos from their mobile devices through the Instagram app. Since then, Instagram users and mainly brands have been searching for options to post on Instagram from PC.

If you’re wondering “How do you post on Instagram from a desktop?”, we’ll cover different options to post on Instagram from your computer in this article.

How to post on Instagram from PC

With Instagram’s latest update, everyone can post from PC whether with Mac or Windows; therefore, allowing to upload Instagram posts from the web version of Instagram (Not the mobile app).

If you’re looking for a centralized solution to posting on several social media channels from your PC, consider giving Hopper HQ a try for free!

1) Visit the Instagram website and log in

Head to www.instagram.com and login to your account. If you haven’t created one yet, follow the sign-up instructions instead.

2) Once inside, click the + icon in the upper-right corner

Here, you can edit the photos, and add your caption, for instance. In addition to changing location, Alt text, and advanced settings.

3) Select the content from your computer

You’ll have to select the content you wish to post from your computer. So, ensure that you’ve transferred any visuals if necessary or that they are reachable through the internet.

4) Edit the post and add any necessary details

You will first be asked if you’d like to crop the image or make the post a carousel. Then you can add filters or make adjustments to make your post extra appealing.

5) Add Captions and locations to your post

Lastly, make sure you added a captivating caption to engage your audience and if relevant, you can also tag the post geographically. You can use this Instagram caption generator to quickly create ideas for your posts.

6) Click Share and publish your post

Now, that everything is set, you can hit “share” which will make your post public to everyone! Make sure to check how your post looks on your grid.

How to share videos on Instagram from Your PC

To post a video on Instagram, you’ll follow a process similar to publishing a regular post. The main distinction is that you’ll be uploading a video, such as a Reel, instead of a static image.

1) Visit the Instagram Website and Log In

Start by going to www.instagram.com and logging in to your Instagram account. If you haven’t registered for an account yet, you can follow the sign-up instructions provided.

2) Access the Upload Feature

Once you’re logged in, locate and click the “+” icon situated in the upper-right corner of the page. This is where you can create and customize your post.

3) Choose Your Video Content

Select the video you wish to share from your computer. If you initially captured the video on your mobile device, ensure it’s accessible on your computer, either through transfer or cloud storage.

4) Optionally Crop the Video

You might be prompted to crop your video or decide whether you want to include additional videos to create a gallery of content.

5) Add a Cover Photo and Trim the Video

Before finalizing your post, consider adding an attention-grabbing cover photo to engage your audience. Additionally, if necessary, you can trim your video to enhance its appeal or make it more concise.

6) Share and Publish Your Post

Once you’ve completed all the necessary edits and customizations, click the “Share” button. This action will make your video post accessible to the public on your Instagram profile. Don’t forget to review how your video post appears on your profile to ensure it meets your expectations.

By following these steps, you can easily share videos on Instagram from your PC. Please bear in mind that Instagram’s features and user interface may evolve, so it’s always a good idea to refer to the official Instagram website or resources for any updates or changes to the posting process.

How to post reels on Instagram from PC

To post a Reel, you need to follow the same steps as publishing a normal post. The only difference is that you’re uploading a video rather than a visual. 

1) Visit the Instagram website and log in

Head to www.instagram.com and login to your account. If you haven’t created one yet, follow the sign-up instructions instead.

2) Once inside, click the + icon in the upper-right corner

Here, you can edit the photos, and add your caption, for instance. In addition to changing location, Alt text, and advanced settings.

3) Select the content from your computer

Select the video you wish to post from your computer. If you used your phone to capture the video, make sure you’ve transferred it to your computer or it’s easily accessible through the web. 

4) Crop the video if necessary

You will first be asked if you’d like to crop your video and if you’d like to add more videos to create a gallery. 

5) Add a cover photo and trim video

Lastly, make sure you add a captivating cover photo to engage your audience and if relevant, you can also trim your video to make it extra special. 

6) Click Share and publish your post

Now, that everything is set, you can hit “share” which will make your Reel public to everyone! Make sure to check what your Reel looks like on your profile. 

How to post stories on Instagram on PC

While you could view Stories on the web version, creating and posting Stories directly from Instagram’s web interface was not a built-in feature. To upload Instagram Stories from your computer is a bit more complicated.  You’ll need to use a Google Chrome web extension.

But for this guide, we recommend using the Hopper HQ app, where you can seamlessly, create, schedule, and track all Instagram content types. It also comes with a mobile app to help encourage this spontaneous capturing and sharing of moments that Instagram thrives for.

1. Create an account on Hopper Hq
2. Add your Instagram and Facebook account
3. Click on Create and upload your story
4. Add caption and hashtags
5. Post story or schedule for later

How to Post on Instagram from PC with Hopper HQ

Whether you’re on a Mac or Windows PC, you can schedule and post on Instagram with ease using the Hopper HQ desktop app.

Hopper HQ provides a seamless Instagram for Mac and Windows experience, allowing you to visually plan and schedule your social media campaigns automatically with tailored insights, all from your computer. Scheduling your posts saves you precious time that you can use to focus on other important aspects of your growth.

Using an Instagram scheduler lets you:

• Prepare content as a team
• Schedule and autopost from your desktop
• Improve content quality
• Plan your social media calendar
• Leverage an Instagram Grid Planner
• Bulk Upload Instagram posts
• Track and Analyse your analytics
• Use the mobile app on the go

What’s even more exciting about using Hopper HQ is that you can publish your Instagram content across all your channels in just a few clicks. Which makes keeping a presence on social media even easier!

In case you experience a moment worth capturing, you can use the Hopper HQ Mobile app to post on the go!

1) Create an account at HopperHQ.com

After logging in to your new account, you are greeted with a visual dashboard.

2) Upload your photos or videos

In the top-left corner, click “create” and you are taken to a window where you can upload 50 photos or video posts at once directly from your desktop browser in one swoop.

3) Edit your Images

Add frames, text, stickers, and more to get your images looking their best from your desktop with Hopper HQ.

If your images or videos are not in the correct Instagram size dimensions, you’ll get an alert letting you know. You may also want to use Hopper HQ’s AI dimensions adjuster.

4) Add Captions and other details

Once you’ve made your edits, you can write captions (including emojis) for all uploads, add hashtags using the hashtag explorer feature (where you can even create templates) and you also schedule the first comment.

5) Publish your post for whenever

With Hopper HQ you can schedule your post for whatever time and date you prefer. You can choose to post straight away or select a specific time for it to be automatically posted onto your grid without needing to move a finger.

If you decide you want to publish the same post to another social network then, you can choose to send it to multiple platforms at the same time. This includes Instagram, Facebook, Twitter, LinkedIn, YouTube and even TikTok.

Hopper HQ vs the Instagram Desktop App?

The answer the the question “Which one is better?”, totally depends on what you’re looking for and need. If you’re looking at how to post on Instagram from a PC as a one-time situation, using the Instagram Desktop app will be enough.

However, if you’d like to frequently post on Instagram and vary on the type of content (post story or reel), you may want to consider Hopper HQ.

• You can only post on Instagram using the Desktop App: With Hopper HQ you can post the same content onto your different channels. Saving you time to focus on analytics and content creation. 
  
• With Hopper HQ you can visually plan your post with a Grid Planner. Create a visually appealing Instagram grid by previewing how posts will look before publishing. 
  
• On the Instagram desktop app, you can only post one at a time. While, when using Hopper HQ you can bulk publish several posts onto one or various channels. 
  
• With  Hopper HQ you can work as a team. Create a team and work together throughout the whole publishing process.
  
• With Hopper HQ you can schedule ahead of time. Although on the Instagram desktop, you can as well, with Hopper HQ, you can use the calendar view to plan and schedule far into the future.

What’s the best option to use?

Whether you’re using Windows or Mac, you have plenty of options to post on Instagram from PC. Your method of choice will depend on what you’re looking to achieve; do you just want the ability to post on Instagram from your computer? Or are you looking for a tool that you can use to upload, edit, and schedule multiple posts from a PC? 

In conclusion, based on your goals and individual needs, you’ll be able to decide on the best option for you. 

Do you have a touchscreen Windows 10 computer? Find out how to post to Instagram directly from it!

The post How to Post on Instagram from PC (Windows and Mac) 2024 appeared first on Hopper HQ.

This article aims to guide users through this essential aspect. Perfect timing boosts post visibility, essential for businesses and individuals looking to grow their audience. It also enhances user engagement, fostering a stronger connection between the poster and their active followers. 

Additionally, these insights are invaluable for strategic digital marketing, enabling content creators to optimize their impact and engagement. Stay tuned as we uncover when to post on Instagram in 2024.

The Best time to post on Instagram 

The best time to post on Instagram is 9 to 10 am on Wednesdays.

• Monday: 12 pm to 2 pm

• Tuesday: 8 am to 10 am

• Wednesday: 11 am to 1 pm

• Thursday: 12 pm to 2 pm

• Friday: 4 pm to 6 pm

• Saturday: 10 am to 1 pm

• Sunday: 5 pm to 7 pm

Best times during the weekday :

• 7am – 9am (morning commute)
• 12 pm – 2 pm (lunch hours)
• 5 pm – 6 pm (end of workday)
• 9 pm – 11 pm (bedtime scrolling)

Best time on weekends:

• 9 am to 11 am
• 2 pm to 5 pm 

The Best day to post on Instagram: Wednesdays

The worst day to post on Instagram: Mondays

When is the best time to post on Instagram?

It is not easy to figure out when is the best time to post on Instagram for every day of the week. Many factors need to be taken into consideration, like your target audience, geography, cultural celebrations and more.

But we’ve curated a few data-based suggestions below:

Best time to post on Instagram on Monday:

The best time to post on Instagram on Monday is between 12 pm and 2 pm. It seems like most people on Mondays are motivated and focused on their work. Only being active on social media, which includes Instagram starting during their lunch break. 

Best time to post on Instagram on Tuesday:

On Tuesdays, the best time to post seems to be earlier in the morning when users are commuting to work. After getting over the Monday blues, from 8 am to 10 am individuals spend less time stressed out providing space for some more leisure time. 

Best time to post on Instagram on Wednesday:

Interestingly Wednesday seems to be the day when most users are active, especially later in the morning around 11 am. You may also notice more activity throughout working hours as people start getting tired of their week. 

Best time to post on Instagram on Thursday:

Similar to Mondays, during lunch breaks would be the best time to post on Thursday. Starting from 12pm until about 2pm would be when most of your target audience is active. However, you need to take into consideration industry and age. 

Best time to post on Instagram on Friday:

On Fridays compared to the other weekdays, it might make more sense to post closer to the end of the afternoon. Starting around 4pm until 7pm. Users are more likely to be online as their work week has ended and they cna start unwinding for their weekend. 

Best time to post on Instagram on Saturday:

On Saturdays, it might sound non-intuitive but posting earlier in the morning could be the way to go! Between the window of 10 am to about 1 pm lunchtime, your posts can get higher engagement. As people sleep in or have slower mornings, it is more likely that they’d be on the gram. 

Best time to post on Instagram on Sunday:

The best time to post on Instagram on Sunday would be closer to the evening starting at 5 pm to 7 pm. This is when users are prepping themselves for the coming week and would most likely spend their evenings at home or just relaxing. 

Best time to post Reels on Instagram

We all know that each type of Instagram content serves its purpose. So, we can’t assume that all of them would be successful at the same time. When speaking about Instagram Reels, timing your post can make a substantial difference in maximizing engagement. 

For this reason and backed with data, we believe that the best time to post Instagram Reels is during lunch hours 11 am to 2 pm, and evenings after 6 pm. However, remember that these times can vary depending on your target audience. This is why using an external tool like Hopper HQ can help. 

Analyzing your Instagram Insights can provide a more tailored understanding of when your followers are most engaged. Remember, consistency in posting and quality of content also play a crucial role in the success of your Reels.

Best time to post Stories on Instagram

Instagram Stories is one of the most popular types of content shared on the platform. It allows you to keep your current following up-to-date with what you’re doing or even use them as reminders for events or to promote newly published posts. 

Similar to Instagram Reels, the best time to post Stories is during lunch breaks, between 11 am and 2 pm.  Also, you may want to consider posting on weekends or Fridays as users tend to spend more time active on the app as well as gain a growing curiosity to see what their close network is up to. 

Keep in mind that the impact of Stories varies depending on if your profile is an individual or a brand. Individuals would have more success on weekends compared to a brand. 

How to find when to post on Instagram

There are two primary ways in which you can figure out the best time to point on Instagram. One way is by using the Instagram app and the other option is to use a social media management tool like Hopper HQ: 

1) Using the Instagram app:

Instagram provides you with basic data on the best time to post, however, you’d need to have a business or creator account to see this. 

1. Open the app and head to your Instagram profile
2. Click on the hamburger icon and select insights 
3. Select on the option “Total Followers” and scroll down 
4. On the bottom of the screen, you should see a graph similar to the one below. 

Unfortunately, even though Instagram has this graph available, it doesn’t provide any more details. Like for example, you won’t know how many users are active during each time frame. You’ll only be told that it’s the best time. 

2) Using Hopper HQ:

Hopper HQ works out the best time to post on Instagram for you and your audience based on follower activity and post engagement.

Once you connect your Business Instagram account to Hopper HQ, it analyzes your follower activity to tell you which followers are active at each hour of each day 

Here’s how it works:

1. Create a Hopper HQ account and connect your Instagram and Facebook profile 
2. When everything is set up, head to your Instagram analytics
3. Click on the “Best Time to Post” tab and you’ll be shown a similar table to the one below. 

In this table, you can easily see a customized schedule for when is the best time to post on your Instagram account. You can then play around with the toggle to see when your least or most amount of followers are online. 

Hopper HQ provides you with other detailed analytics that can also help you better understand what to post and when. The Hopper HQ analytics also looks at your post history; It notes what day of the week and hour each of your posts was published, It then looks at the engagement (total number of likes and comments) for each post in each hour of the day, and divides them by the total number of posts in that hour 

Hopper HQ is a visual planning and scheduling tool for Instagram, bringing the creativity back to social media management and freeing up time to focus on the areas of marketing you love most  Try it free today with our 14-day trial.

Other best times to posts you might want to check out:

• Best time to post on TikTok
• Best time to post on X
• Best time to post on YouTube Shorts
• Best time to post on Threads

The post Best Time To Post On Instagram In 2024 appeared first on Hopper HQ.

Instagram has officially stated that shadowban is a broad term people use to conclude why certain content suddenly seems almost invisible – the platform doesn’t acknowledge it as an official action that they’ve made.

Besides explaining Instagram’s official position on shadow banning, this article will provide advice on boosting your overall Instagram reach. As well as, understanding Instagram’s algorithm, and how to address an Instagram shadowban if you suspect it’s happening to you.

What is a shadowban on Instagram?

When users identify that their posts or videos are getting fewer likes, comments, or views than they previously were, they often conclude that Instagram is shadowbanning them. 

In other words, a shadowban can appear as a “silencing” or reducing of content visibility. While a shadowban is an unofficial action, the main reasons why users believe that their accounts have been shadowbanned are for violating Instagram rules and community guidelines or posting inappropriate content. 

How does Instagram Shadowban work?

Once Instagram allegedly decides to deprioritize certain accounts, posts appear hidden or restricted, however, the owner isn’t notified of the ban or the changes it causes.

According to some users, shadow banning occurs when Instagram filters content that doesn’t comply with the platform’s terms. Profiles tend to only realize that they’ve received a shadowban when they notice that their accounts and content are undiscoverable. 

The implications of a shadowban include:

• Less engagement
• Fewer views and likes
• Restricted or removed comments
• Decreased reach

In 2018, Instagram stated that “shadowbanning is not a real thing.” Still, a year later acknowledged that specific posts that are inappropriate for the international community may not appear in the Explore section. 

How long does Instagram Shadowban last?

How long do content creators need to recover from a shadowban? Again, since this is not an official term, there’s no concrete timeline to see performance improvements following a shadowban. 

According to users, an Instagram shadowban can last from a couple of days to a month, but posting new content, like custom videos and pictures, can help to reverse the shadowban. 

How to avoid the Instagram Shadowban in 2023

Since Instagram is now a massive part of most marketing strategies, a shadowban could impact your performance and potentially harm your online presence. 

Regardless, there are some points to keep in mind when planning your content. By doing so, You can get ahead of the potential negative impact shadow banning may cause to your brand. 

This is especially true if you’re trying to make money on Instagram as a shadowban can severely limit your reach and visibility, hindering your ability to effectively promote your products or services. If your main source of income depends on your Instagram presence, it’s crucial to be aware of the potential consequences of a shadowban and take steps to prevent it.

1) Read and follow Instagram’s Community Guidelines

The key takeaways from Instagram’s Community Guidelines are:

• Share your own photos and videos, or ensure you have the right to share them. 
• Post content that is appropriate for a diverse audience. Nudity is not allowed, but there are a few exceptions like breastfeeding, birth giving and after-birth moments, health-related situations, or an act of protest are allowed. Nudity in photos of paintings and sculptures is allowed too.
• Follow the law and avoid supporting crime, hate groups, or sexual services.
• Have meaningful interaction instead of artificially driving likes or followers. 
• Be thoughtful of newsworthy events. Content must stay appropriate for everyone. 

2) Act like a real person rather than a bot

Copying and pasting the same comment may come across as spammy on Instagram. Also, refrain from suddenly following too many users at once or liking too many posts in a short period. 

Meta’s spam policy tells users not to post, share or engage, either manually or automatically, “at very high frequencies.”

Comments and customer support like Amazon’s are a natural way to interact with users.

3) Be consistent with your posting schedule

Posting consistently on Instagram is a key strategy in avoiding the risk of being shadowbanned. By maintaining a regular posting schedule, you signal to Instagram’s algorithm that you’re an active, engaged participant, which can favor your account’s visibility. Consistent activity helps in building a loyal following and maintaining high engagement rates, both of which are positive indicators for Instagram.

A tool like Hopper HQ can help you with exactly that. Strategically Schedule your posts well in advance to keep consistent and not lose quality of content. Essentially, a steady stream of content, coupled with genuine interaction, aligns with Instagram’s goal of fostering a vibrant, interactive community, thereby reducing the likelihood of being shadowbanned.

4) Avoid banned hashtags

Instagram’s banned hashtags change daily. If you want to check if a hashtag is banned, search for it. You’ll know it’s been banned because you’ll get a message that a specific hashtag is hidden following a community report that the content under the hashtag doesn’t follow Community Guidelines. You should check your hashtags before using them.

It will also help to rely on your intuition. If you’re second-guessing the use of a specific hashtag, don’t use it. Instagram’s algorithms may read your hashtag as potentially harmful to the community even if it’s not sensitive. 

5) Use a content warning for sensitive posts

Implementing content warnings for sensitive posts on Instagram can significantly mitigate the risk of being shadowbanned, a scenario where the platform restricts the visibility of your content without notification. When you proactively label posts that might contain sensitive material, you align with Instagram’s guidelines to create a safe and respectful online environment.

This practice demonstrates to the platform that you are mindful of your audience’s diverse sensitivities and are committed to contributing positively to the community.

How to remove a shadowban on Instagram

When you’re sure that Instagram has shadowbanned your account, there are some things you can do to reverse it. Users have pointed out that these actions helped them recover from a shadowban. 

1) Delete the banned post

Deleting the banned post is one of the easiest ways to get back on track. If the shadowban happened right after you published a particular post, deleting it could be helpful, and your engagement should get back to normal when you put subsequent posts live. 

2) Check and delete hashtags from recent posts

Hashtags associated with harmful or violent behaviors, hate speech, threats, or inappropriate content will result in deleted posts, disabling your account, or other restrictions. 

Go back to your previous posts and check if there is a hashtag that you should remove to comply with Instagram’s Terms of Use. 

3) Stop posting for a few days

Users who took a break from posting on Instagram – including Stories and Reels – say that their accounts recovered from the shadowban after 2-3 days. 

4) Revoke permissions from third-party apps

Using third-party apps and automated services may make it look like there is not an actual person behind the content, and the algorithm may flag this as a spammy tactic.

Always double-check the permissions you give to these services that promise to grow your account whether it’s scheduling tools or other integrations. 

5) Deactivate and activate your account

Temporarily deactivating your account for a couple of days may fix a shadow ban. Use the deactivate feature, don’t delete your account. 

6) Prioritise Reels

Focusing on Reels will help your account return to normal. Reels rather than static in-feed posts are driving a lot of engagement on the platform at the moment – especially among younger audiences – recording and editing short videos with music can help you capitalize on the success of the feature.

7) Reach out to Instagram support

In case you have yet to learn why Instagram is banning or deleting certain content, contact their Help Center for Instagram Business. 

Do specific words get you shadowbanned on Instagram?

Some users have reported getting shadowbanned due to using specific words, like sensitive content, politically focused topics, or ambiguous content. 

For example, the hashtag #eatingdisorder is a sensitive topic for the community. When searching for this content, Instagram doesn’t display related content unless the user actually wants to explore posts, including that tag. 

How to improve Instagram engagement

What can you do to improve your Instagram engagement and start recovering from a shadowban? Here are some best practices that the Content Marketing Institute suggests to increase engagement. 

1. Include a call to action in every piece of content. Your CTA could be a subtle message like “Send this to a person you care about” or a straightforward suggestion like “Save this post for later”. 
2. Add a comment with further information. If the caption didn’t give enough detail about the post, add a comment right after posting. Doing this will increase comment volume.
3. Post at least once a day. Consistency and frequency are key to staying relevant for your followers. You can determine the best time to post based on data from Instagram analytics tools. 
4. Cross-promote. Share your Instagram content on Facebook, other social channels, and your website. 
5. Share useful or entertaining content. You want to keep your followers engaged and give them a reason to save your post in their saved folder. Using Instagram templates will help you ensure that each post is unique, adds value, and looks good. 

Final thoughts

Even though Instagram’s shadowban is not official, there are still actions you can take and preventative measures you should follow to avoid a shadowban.

Check your analytics constantly and monitor your account daily. Learning how your community behaves will give you the lead in case something like this happens. Also, build the habit of understanding how a product – not just Instagram – works, and keep your knowledge up to date. 

Consider trying Hopper HQ for free to stay consistent with posting, keep track of banned hashtags, and stay on top of your analytics.

The post 10+ ways to fight the shadowban on Instagram appeared first on Hopper HQ.

To keep up with the demands of effective social media marketing, you need an Instagram scheduler to simplify and automate team collaboration as well as social media marketing processes. Teams are spoiled for choice as the internet is flooded with a variety of scheduling options to choose from and pay for.

You deserve a glitch-free experience while doing social media marketing. Finding an optimal Instagram scheduling tool will help you save time, collaborate better, and effectively meet your business goals. 

The 15 Best Instagram Scheduler Apps to Use in 2024

If you’re trying to choose the best apps for Instagram posts, here’s a list of the 15 best Instagram scheduling tools to help you stay on top of your social media marketing game.

1) Hopper HQ

Price: $16/month (annual billing)

Hopper HQ is an excellent Instagram scheduler comprising a user-friendly interface and easy-to-use elements. With Hopper HQ you can plan, edit and schedule you Instagram posts, stories and reels.

Some of these amazing features include

• Content planning and visualization
• Automatic posting management
• Advanced visibility via branded agencies
• Easy reel creation, bulk upload, scheduling, and preset sharing
• Hashtag generation for optimal media coverage (offers 1000s of relevant suggestions in seconds)
• Effortless story creation for the Instagram platform
• Insightful analytics to monitor media growth
• Premium content creation for viewer engagement
• Seamless scheduling set-up for time management
• Mobile platforms on Andriod and iOS devices
• Multiple account management
• Image cropping & editing
• Team and client collaboration

If you are looking for customer-centered Instagram scheduling apps with a team that cares about your success, try out Hopper HQ. It is the number 1 Instagram scheduling tool that helps entrepreneurs and social media managers like you produce quality content, coordinate its management and improve follower engagement from desktop and mobile phones. It supports social media platforms such as Facebook, LinkedIn, TikTok, Twitter, and Pinterest. 

It offers affordable pricing plans of $16 per month (for annual billing) and $19 per month for monthly billings. It offers a 14-day trial to newcomers looking to explore its prospects on all plans. 

Don’t take our word for it. Here’s what some customers are saying about Hopper HQ’s ease of use, delivery, customer care, and satisfaction:

“Loving the Hopper experience so far. I’m still on my “Hopper” trial, but I must say I’m pretty smitten. I tried “Later” and was initially quite impressed, but I ran out of credits halfway through the month and they don’t allow you to top-up, so I thought I’d give Hopper a try and they haven’t disappointed. Hopper allows you to schedule unlimited posts per month and 50 in advance, which is perfect for me. What’s more, the customer service team at Hopper is exceptionally responsive and they seem to genuinely care about providing a great customer experience – big shout out to Isabel and Elle for that! If you’re serious about taking your social media to the next level, then I suggest you give Hopper a go.”

–Ms. J. Jordyn (February 2, 2022) Trustpilot.com

“In our busy lives we do not always get to post to company social media platforms, luckily with Hopper HQ ensuring there are regular posts is easy and can be scheduled months in advance to ensure there is always something happening. The ease of use is amazing and Hopper HQ is the most cost-effective. Posts are always on time and customer service when things go wrong is amazing.”

–Sharri V. (March 11, 2021) Capterra.com

“The best social media planner I’ve ever used!

I’ve been using scheduling/planning tools for social media for about 7 years and this is by far the best tool I’ve used. It’s really user-friendly, everything is logical and simplified. My favorite thing is the grid view along the side – it’s amazing that it automatically updates with posts that you’ve shared directly on Instagram, not just through Hopper HQ. Also being able to see hashtag information when adding to captions.”

–Emma I. (July 15, 2020) G2.com

Hopper HQ has been given the well-deserved nickname “The Ultimate Instagram Planning and Scheduling Tool” by users old and new.

Simple Post, Story + Reel Scheduling

Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest

Try Hopper HQ Now

2) Hootsuite

Price: starts at $99/month (annual billing)

Hootsuite is a social media tool used to create and publish content on multiple Instagram business profiles and interact with followers. It is used to launch social campaigns across other platforms such as Twitter and Facebook and is quite high-end.

Pros:

• Multiple account and platform management
• Scheduling posts
• Easy content creation

“We have used Hootsuite for over 5 years as a platform to organize and publish our social media content. It is clean and user-friendly!”

–Nicole Vuong , 2022 TrustRadius.com

Cons:

• Complex scheduling system
• Technical issues on the platform
• Unalluring hashtag suggestions 

“Total waste of time.

It’s riddled with constant errors so either you can’t schedule posts or when you do they don’t post!”

–Rob Lazenby, 2022 TrustPilot.com

Grow Your Audience With #Hashtags

Discover better hashtags to reach the more people, grow your follower count and get more engagement on your posts.

Try Hopper HQ Now

3) Semrush: Social Poster

Price: $19.75/month (annual billing)

Semrush is an SEO tool with a Social Media Poster feature that allows you to automate Instagram and Facebook posts. It also serves as an SEO toolkit for Instagram and Facebook. You can use it to manage visibility and content promotion across social media platforms with a $119.95 monthly subscription fee.

Pros:

• Competition’s analysis
• Keyword and advertising research

“Semrush is used by both our Marketing team and our Editorial team. Reviewed’s Marketing team uses Semrush for paid and earned marketing research, competitive analysis, and tracking performance. Our Editorial team uses multiple research and writing tools that help them make decisions about SEO.”

–Melissa D. Cooper (MBA), 2022 Trustradius.com

Cons:

• Expensive keyword features
• Slow data updates 
• Analysis can be broad and shallow

“I dislike their sales team, they aren’t helpful, their pricing is opaque and confusing, and their team doesn’t try to help you. They observe you simply as means for them to achieve their commissions. You won’t be treated like a customer, but an ATM.”

–Brian Bojan D., 2022 G2.com

Schedule TikTok Posts from Your PC

Visually plan and schedule your TikTok videos right from your desktop with Hopper HQ

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4) SocialBee

Price: $24/month (annual billing)

An alternative social media management platform, SocialBee helps users oversee all their media channels to build a firm online presence with monthly payments for solo users and agencies at $19 and $79 at basic rates, respectively.

Pros:

• Hashtag organization
• Post management and categorization

“Really appreciate that it’s easy to use with handy features — like the ability to save hashtags — which eliminate some of the work involved in social media management.”

–Petrina J., 2022 Getapp.com

Cons:

• The user interface could be friendlier
• Slow processing speeds
• Arduous sharing across integrated media platforms

“I started social bee early in the company so my account is not set up properly and I would need considerable help to re-work it.”

–Meara P., 2022 G2.com

5) Sendible

Price: $24/month (annual billing)

Sensible is an analytical social media tool that enables users to manage clients’ content and growth on social media platforms such as Instagram by scheduling video and image posts.

Pros:

• Simple scheduling
• Easy content sharing across social media platforms
• Simple user interface

“Building lists of your client’s social media accounts allow you to post the same content across all platforms simultaneously. Save a tune of time when you are posting content that doesn’t need to be tweaked for a specific platform.”

-Pittman W., 2022 G2.com

Cons:

• Large files affect uploads
• Image content needed to be monitored often

“Overall, Sendible was good. It doesn’t have many advanced features for posting but if you’re looking for an easy and more affordable solution, Sendible might be right for you. If you want the capability to schedule Instagram Carousels and Instagram stories, then Sendible is not it.”

–Juanita I., 2022 Getapp.com

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6) AgoraPulse

Price: $49/month (annual billing)

A social media management software, AgoraPulse organizes, monitors and publishes users’ posts on social media. It offers a publishing calendar and oversees inbox interactions with customers and followers.

Pros:

• Clear user interface
• Inbox management 

“The social listening feature. It helps me a lot to check all the mentions on the same platform. I also like the reports section, it’s clear and well-organized so it`s very easy to understand your results.”

–Alexandra V., 2022 G2.com

Cons:

• Difficulty with editing posts
• Needs more social media outlets
• Rescheduling can be difficult

“Agorapulse worked, but wasn’t as helpful as we had hoped”

–Bailey Letson, 2021 Trustradius.com

7) Loomly

Price: $32/month (annual billing)

Loomly helps social media managers organize, schedule, and post their content automatically. As a social media marketing tool, It has a content library, an approval workflow, advanced analytics, and an ads manager. It supports LinkedIn, Facebook, Instagram, and Twitter.

Pros:

• Easy-to-use management platform
• Multiple accounts publishing 

“Loomly allows me to schedule and post with ease.”

-Katie B., 2022 G2.com

Cons:

• Instagram publishing needs revamping
• Accounts connection to the calendar need reconnecting often

“Scheduling, tagging, and more functionality didn’t align with how we anticipated it would work. We canceled a scheduled post and this went anyway.”

-Tom S., 2022 G2.com

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8) Planable

Price: $11 a user a month (annual billing)

This social media tool manages Instagram profiles, and posts and automates their scheduling using workflows and coordinated engagement with user audiences. It comprises a cloud media library for Instagram downloads.

Pros:

• Data management with spreadsheets
• Access to commercial-free images 
• Multiple account posts and scheduling

“The ease of scheduling multiple posts across all platforms. Scheduling is fast and easy. Making your social media presence consistent is key these days and Planable makes that easy.”

–Amber B., 2022 G2.com

Cons:

• Limits advanced post scheduling
• Lack of media analytics 

“It can plan, but has a lot bad UX problems that block from post and you even did not see this.”

–Kirill S., 2022 G2.com

9) Onlypult

Price: $22.93/month (annual billing)

Onlypult is a social media management tool used by businesses to harmonize posts across Instagram, Facebook, Twitter and a host of others to enable rapid response to comments and hashtag trends.

Pros:

• Access to multiple social media platforms
• Simple user interface

“Brillant social media scheduler”

–Danielle H.,2022 G2.com

Cons:

• Customer service is tiered
• Can be buggy

“It seems to have some bugs here and there. I would like to be able to access help more often from my Time Zone.”

–Jaime M., 2022 G2.com

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10) Circleboom Publish

Price: $24.99/month (annual billing)

Circleboom is a social media post scheduler that provides content design and publishing services across Twitter, Instagram, Facebook, Pinterest, Google and Linkedin.

Pros:

• User-friendly interface
• Wide array of scheduling features

“An exceptional social media management tool that everyone must use”

–Warren C., 2022 G2.com

Cons:

• Poor post backlog
• Outdated services advertisements

“They claim to be able to do things like delete tweets or unlike them on a large scale, but once you buy the pro account and try to use it, Circleboom doesn’t do what was promised. Useless tool and would recommend avoiding at all costs.”

–Andrew Fisher, 2022 Trustpilot.com

11) Buffer

Price: $6 a channel a month (annual billing)

Buffer is a content-sharing social media tool that provides scheduling options for Instagram business holders and other social account variants to promote traffic and follower engagement. 

Pros:

• Simple interface
• Easy posting across social media platforms

“Great tool for everyday social media poster.”

–Ryan Padgett, 2022 Trustradius.com

Cons:

• Analysis is not in-depth
• Experiences some difficulty with Instagram

“Overall? We switched to a different media management program because this one was too finicky.”

–Elizabeth B., 2022 Getapp.com

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12) PromoRepublic

Price: $49/month (annual billing)

This social media marketing tool aids the users’ online presence on local search and social media with the use of an intelligent dashboard and features.

Pros:

• Free educational services
• Smooth automatic scheduling

“A pleasant surprise! More than what we wanted, just what we need!”

–Kim W., 2022

G2.com

Cons:

• Poor account linking system
• Slow customer issue response
• Limited posting to Instagram

“The tool itself would be fine but Promo republic staff (mainly management) does not care about its users. Especially early adopters. Beware of it as this company is untrusted!”

–David K., 2022 G2.com

13) ContentCal

Price: $30/month (annual billing)

ContentCal, a social media management platform, offers post creation, publishing, and analysis to clients for their business. It has a visual calendar interface for content scheduling and categorization with Adobe Express. It also gives educational courses to allow users to optimize their social media handling skillset

Pros:

• Use of collaboration tools
• Free educational courses

“ContentCal has become an essential tool for not only internal planning”

–Dottie Turnbull, 2021 Trustpilot.com

Cons:

• Service cancellation after 30 days
• Extension of subscription without prior notice
• Limited information on interface

“Cancellation is impossible and they try and charge you for an extra 12 month subscription.”

–Ben Harden, 2021 Trustpilot.com

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14) SocialPilot

Price: $25/month (annual billing)

Used by businesses to target large audiences, SocialPilot as a social media marketing platform manages client profiles, content, and activities to increase media engagement and productivity.

Pros:

• Automated scheduling
• Easy access to past content
• Simple user interface

“SocialPilot is a very suitable alternative to some big name options.”

–Joe H., 2022 G2.com

Cons:

• Editing is manual across social platforms
• Interface needs improvements
• Additional features for automated tools is required

“Deceptive with their cancellation process.”

–Marc O’Brien., 2021 G2.com

15) Tailwind

Price: $14.99/month (annual billing)

The social media scheduling and management tool, Tailwind, is used to create and schedule content across Instagram and Pinterest on its platform. It helps with market plans to increase media and follower interaction growth.

Pros:

• Post scheduling
• Weekly summary of activities

“Tailwind is extremely helpful. Every page just has pop-ups to help you to use the platform. I just love that I don’t have to remember posting to my social networks

Thank you. Tailwind!”

–Makgoba Molepo, 2022 Trustpilot.com

Cons:

• Poor customer service
• Buggy features and updates
• No refunds for poor services

“Extremely unreliable service and buggy application.”

–Tommy G, 2022 G2.com

Next Steps

Instagram presents you with a cost-effective opportunity to increase your visibility, sales, and brand value. As much as Instagram scheduling apps are needed, you can’t spend all your time scheduling posts. It is only one puzzle piece in your social media marketing efforts. Choose a platform that allows you to schedule and post to Instagram from your mobile and desktop devices.

You can learn more about how to choose the best Instagram scheduler for your business or visit our blog to glean more ideas on how to build your business with social media.

 Related content:

– The Best Time to Post on TikTok
– How to Link Instagram to TikTok
– How to Get More Views on TikTok
– How to Remove The TikTok Watermark in 7 Easy Ways

Stephanie Inabo

Stephanie Inabo Moses is a freelance writer for B2B and SaaS platforms. She worked as an editor and ran a social impact initiative in the work and learning space. You can connect with her on Twitter @inabo_stephanie and on LinkedIn @Stephanie Inabo

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Metaverse is a virtual universe that tech experts believe to be the future of the Internet. It’s a conceptual virtual world that allows people to work, play, shop, and interact with others.

It’s growing in popularity, and people eagerly wait to experience it. 

Technology enthusiasts are working on making the metaverse’s imagination a reality as they introduce new ways to use this opportunity to promote their businesses.

What’s more, is that you too can capitalize on the popularity of metaverse marketing by using popular mediums like social media. 

Want to know how?

In this post, we will show you some great ways to do so.

What is Metaverse Marketing?

Metaverse marketing means promoting your company, products, or services through the metaverse.

Although it is a new digital marketing medium, it can help you promote your brand more effectively than other digital marketing channels.

Here, you can create virtual markets, stores, and products and provide your customers with a personalized virtual experience.

Furthermore, in the metaverse, people can directly buy your products through digital currencies such as cryptocurrency.

This allows them to get familiar with these products by using them themselves, which is the easiest way for marketers to explain the products and for buyers to learn about them.

In today’s digital age, platforms like metaverse can give customers a thorough understanding of what your brand stands for and what it has to offer.

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How does Metaverse Marketing Work?

The concept of the metaverse is to design a virtual world that is similar to physical reality. Metaverse is a virtual world that isn’t yet completed.

And even though it is still in development, metaverse has already piqued the interest of audiences worldwide.

By wearing virtual reality (VR) glasses, you can explore the virtual world, see and even feel as if you are physically present.

Being a part of the metaverse allows you to have a virtual experience of your daily routine life, allowing you to explore new things.

You can do the following in the metaverse:

• Interact on social media
• Purchase real estate
• Work your way around the world
• Play video games

And the fun part is it all takes place from the comfort of your couch! You don’t have to go anywhere.

Metaverse Marketing in Social media

Social media has connected people worldwide, allowing them to engage and connect regularly.

And metaverse is an extension of social media with all the elements of social networking. In fact, it’s not wrong to state that it can be the future of social media. 

Let’s take an example of the virtual platform Xone, where you can build your virtual world.

This platform lets you do all the activities just like on regular Facebook, LinkedIn, YouTube, or Instagram, such as:

• Viewing updates of your virtual connections in your newsfeed
• Liking posts
• Commenting and sharing

Additionally, the metaverse is a diverse social networking platform that lets you be a part of that virtual world through your avatar.

Creating avatars for your personality is a concept introduced previously in social networking. However, a virtual avatar that moves, talks, and does everything a real person does, is an idea social networks have yet to conceptualize.

But metaverse lets you do that.

Benefits of Metaverse Marketing in Social media

Metaverse is turning life-long dreams into realities. For example, in the metaverse, people can:

• Meet their favorite celebrities in the metaverse
• Attend their dream concerts and shows
• Tour worldwide with no restrictions

Moreover, social media marketers can benefit greatly from the metaverse in this era of digital evolution. They can virtually interact with their target audiences.

Unlike a comment or text message, real-time interactions allow companies to understand their buyers better.

Especially now that 70-80% of business buyers prefer to conduct business transactions through digital channels.

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5 Metaverse Marketing Strategies to Try in 2023

1. Create Virtual Brand Avatars

Virtual avatars are an essential part of representing the user in a metaverse. 

Customized avatars are in demand because users want to relate to these identities.

Famous brands have stepped into the metaverse and are selling virtual accessories. Users can buy these to develop their avatars.

For example, you can buy Nike’s branded sports apparel and footwear in Roblox and Adidas’ branded virtual gear in the Open Sea NFT marketplace.

2. Add Real-Life Experiences

The metaverse is a world inside the goggles you can enter by wearing.

People in this world of imagination live a virtual life and want to do everything they can or want to do in their daily routines.

Many businesses have established a presence in virtual worlds, allowing their customers to enjoy virtual experiences like they do in real life.

Domino’s Pizza established a virtual food counter in Decentraland, and J.P. Morgan & Chase established a virtual Onyx bank.

People in these virtual worlds buy pizzas, open virtual bank accounts, and do everything they can.

3. Host Virtual Events

Conduct virtual events such as expos, concerts, and other activities to allow Generation Zers to connect with your brand in the metaverse by creating an environment where they can entertain themselves.

Recently, the famous hamburger and fast food chain McDonald’s hosted two virtual events. 

First, they collaborated with fashion brand Humberto Leon to showcase their products by hosting the Hall of Zodiacs at the beginning of the 2022 lunar year. 

And then, they opened an entire McDonald’s restaurant modeled after their Chicago headquarters and held a ninety-minute awards ceremony on the Odyssey platform.

3. Leverage Video Gaming

Video gaming is a very favourite pastime of metaverse users. Gaming has become the biggest influence in the growing popularity of the metaverse revolution. 

You can play popular virtual games like Farmer’s World, Fortnite, and Chain of Alliance, where you buy NFT items with cryptocurrency and use them in your gaming experience.

4. Sell Digital Assets

Users expect a real-time purchasing experience in the metaverse, just as they do in real life. 

They intend to put these digital assets to use in the virtual world.

And now, brands are selling these non-fungible tokens to entertain loyal customers. 

Virtual NFT marketplaces such as Binance, Nifty Gateway, and Raribles are popular places to buy collectables, video games, and other digital assets.

In fact, famous video game retailer GameStop took advantage of the situation and launched its NFT marketplace. It has allowed avid gamers to purchase in-game assets from this marketplace using Ethereum currency.

Examples of a brand using metaverse marketing in social media

Major tech companies believe that the metaverse does not entirely exist now. We agree that it’s undergoing development, but it’s wrong to testify that it’s not here.

Leading brands are already establishing a presence in the metaverse by creating their virtual worlds or launching an existence of their own within established worlds.

Here are a few examples of how well-known brands are using the metaverse to invite their social media followers to join them in their virtuality.

Claire’s

Popular fashion retail brand Claire’s recently launched the virtual fashion show ShimmerVille on the Roblox platform. 

Claire’s has regularly promoted ShimmerVille on its official social media accounts on Facebook, Instagram, and TikTok.

@clairesstores you need to check out shimmerville! #claires #ShimmerVille #ShowYourShimmer #roblox ♬ SLAYYY –

Decentraland

Decentraland’s virtual platform is very active on social media. 

They use YouTube to provide tutorials to users on how to use the features of their virtual world.

During the Game Jam event, for example, it uploaded a complete video demonstrating how to build a multiplayer wall.

Decentraland’s team uses Facebook to promote virtual events like music festivals and fashion shows.

Gucci

The world-famous Italian leather and fashion brand Gucci entered the metaverse by launching the Gucci Vault Land on The Sandbox platform. 

Gucci gave us a sneak peek of this experimental world on its official Facebook page.

Meta

Mark Zuckerberg, the owner of Facebook, saw enormous potential in the metaverse and renamed Facebook, Inc. to Meta, Inc.

It was an indication that his company would be leading the way in the evolution of the metaverse.

This video is available on Zuckerberg’s official Instagram, where his virtual avatar converses with the avatar of famous astrophysicist Neil deGrasse Tyson.

Meta regularly posts videos about the metaverse and virtual reality on its official Facebook page. 

In this video, for example, Meta demonstrates the use of its Meta Quest VR headset by showing how students learn to use it in VR college classes.

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A post shared by Meta (@meta)

Nike

Nike announced its entry into Roblox by launching its virtual world, Nikeland, via an introductory video on its Instagram page.

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A post shared by Nike (@nike)

Wendy’s

Another example is the fast food chain Wendy’s. Wendy’s launched the Wendy Verse in Horizon Worlds, the online virtual game by Roblox.

It launched Buck Biscuit Dome, a virtual reality restaurant it is heavily promoting on its official Facebook and Instagram pages.

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A post shared by Wendy's (@wendys)

Are You Building Your Virtual World Soon?

Step up to the plate and carve out your own identity in a market that’s yet to be realized. 

Only a handful of businesses have ventured into the ever-changing metaverse world.

With only a few companies currently existing in the metaverse, you only have a little competition right now. 

Use this golden opportunity to establish your brand in the metaverse to attract the younger tech generation to your business.

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If you’re not thinking of your feed theme or an overall Instagram aesthetic in your social media marketing, then you’re missing out!

It’s not just about having a great-looking feed, but it also helps with your branding and may even help you come up with something awesome when you’re running low on what to post to Instagram.

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So, how do you pick or decide on an Instagram aesthetic?

Looking at other accounts for inspiration is research, but at the end of the day, your aesthetic should be about you and/or your brand.

You can ask yourself these questions when deciding on an aesthetic…

• What kinds of posts do I want to share?
• What colors or color palette do I like?
• When people look at my feed, how do I want them to feel?
• What do I enjoy photographing and posting?

Now that you have some idea of Instagram aesthetics, you can adapt and make your own! You’ll need to make sure your posts have a consistent look for that cohesive Instagram aesthetic you’re aiming for.

Here are some tips to keep up with your new Instagram aesthetic…

#1 Use Similar Filters

Editing tools like Instasize have a wide selection of filters that can help you achieve the Instagram aesthetic you’re looking for in a jiffy.

Want to go for something moody? How about bright and minimalist? Maybe something more vintage and rustic? There’s a filter for that!

The great thing about filters is that you can still customize them depending on intensity. You can even adjust photo settings like Brightness, Contrast, and Shadow to make a good photo great, and ready for your feed.

If you use the same filter on every post, it will give your content the consistency that creates a successful Instagram aesthetic.

 #2 Plan Ahead

It’s impossible to keep up an awesome and well-curated Instagram aesthetic when you’re posting on the fly.

You want to make sure every new post fits well with your current feed, and nothing clashes or look repetitive. On Instagram planners like Hopper HQ and Instasize, you can reorder your photos to see how they all fit together on your feed:

If you want to have consistent updates, you may also want to take multiple photos that are perfect for your aesthetic and bank them to keep up with your posting schedule.

 Read more about planning the perfect grid here

#3 Take Inspiration From Others

Finding your Instagram feed aesthetic doesn’t mean there’s nothing new to learn. Explore other accounts, always keep your eyes peeled for inspiration.

How do your favorite Instagram accounts execute their feed aesthetic? How do they frame or crop their shots? How much do they edit? How strong was the filter?

The only way to up your Instagram aesthetic is to constantly improve it. Instagram is always changing and new trends always arriving on the platform. You can always do better when it’s time for the next post!

#4 White Borders

Sometimes using white space between feed rows can make not only your feed pop, but also your individual images.

Consider resizing the aspect ratio of your photos to 4:3 or 2:3, and placing them on a white background, so that when they are posted, each row of your feed has a white (or any color of your choice) border of separation.

You can find out how to do this, and more, in the guide below:

 Find out the correct Instagram image dimensions here

About the author: 

 Natasha Ponomaroff is the Senior Marketing Director of Instasize, content creating tool kit for anyone editing photos and online content on mobile. A weekly contributor on the site’s blog, Natasha tracks social media trends and updates the millions of creatives who are currently using Instasize to curate awesome online content.

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Now an almost $2 billion industry, Instagram influencer marketing has taken the social media world by storm. In recent years, Instagram users around the globe have begun making a living from paid posts and collaborative marketing campaigns.

The app offers the perfect space for brand ambassadorship, with influential users authentically recommending products and services to their loyal audience. With the influencer space estimated to grow to a $5-10 billion industry by 2021, it’s clearly a marketing force that isn’t going anywhere…

We’ve compiled all you need to know about Instagram influencer marketing and the way it works into this simple guide!

Contents:

1. Instagram Influencer Marketing: In A Nutshell
2. Why Instagram Influencer Marketing Works
3. How Much Do Instagram Influencers Cost?
4. What Makes An Instagram Influencer?
5. How To Work With Influencers On Instagram
6. The Future Of Instagram Influencer Marketing

1. Instagram Influencer Marketing: In A Nutshell

People who have built a large and engaged following on Instagram are known as ‘influencers’, due to the fact that their followers idolise them and respect their opinions. They may have acquired a loyal following due to their lifestyle, their job or hobby, the clothes they wear or the stories they tell.

The pool of influencers is vast and diverse, meaning almost any brand has the potential to utilise Instagram influencer marketing for their industry and target demographic. 

The emergence of Instagram influencers opened up huge opportunities for businesses looking to authentically market their products to their target audience, and thus the ‘paid post’ phenomenon was born.

In the early days, it might have been enough for a brand to send an influencer one of their products as a gift, in return for them posting about it on their profile. But this changed with the rapid growth of the space, as influencers realised they could not only gain free products, but actually charge brands for grid real estate on their profile.

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2. Why Instagram Influencer Marketing Works

Influencer marketing allows brands to reach their target audience in a way that feels far more genuine than traditional advertising.

Rather than businesses selling directly to consumers, they are building relationships with influencers who can sell for them. Instagram influencers have a strong and loyal relationship with their followers, as they share many aspects of their lives with them. This leads us to feel like we know them personally, so when an influencer we like recommends something, we listen as we would if it were a friend.

For example, if you follow a travel blogger for their beautiful photos or funny captions, and they post about an airplane pillow that gave them the best night’s sleep on a long haul flight, you’re more inclined to remember the brand and buy it for your next holiday because you like and trust them. Makes sense, right?

With 800 million active users, Instagram has become the platform of choice for influencer marketing. 72% of users said they have made fashion, beauty or style-related purchases after seeing something on the app, proving its power in the digital marketing landscape of 2020. 

72% of Instagram users said they have made fashion, beauty or style-related purchases after seeing something on the app, proving its power in the digital marketing landscape of 2020. By @Nicola_HHQ
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3. How Much Do Instagram Influencers Cost?

To give an idea of numbers in the Instagram influencer marketing world, Hopper HQ’s annual Instagram Rich List disclosed just how much money the top influencers and celebrities can earn from a single post.

Kylie Jenner bagged the top spot, charging over $1 million for a product-related post on her Instagram profile. Considering the 21 year old wiped out $1.3 billion of Snapchat’s market value with a single tweet earlier last year, her influence — and that of her whole family — is certainly not to be underestimated.

The amount an influencer can charge per post will vary depending on a number of factors, including follow number, engagement rate, and industry.

Elle Cuthbert-Edkins, our Customer Success Manager here at Hopper HQ, spoke on the BBC about the current state of Instagram influencer marketing. She emphasised the importance of engagement over follower number, explaining that “we’re typically seeing brands work exclusively with influencers who have a 10-20% engagement rate”, ensuring that the followers are truly interested in what the influencer is posting.

Engagement rate = no. of likes and comments ÷ no. of followers

'We’re typically seeing brands work exclusively with influencers who have a 10-20% engagement rate' @Elle_HopperHQ on influencer marketing
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From our Rich List methodology and data, we found that many collaboration deals are worked out by 100,000 followers. For example, the beauty industry charges on average £162 per 100,000 followers for a single post. For many influencers that have followers in the millions, this level of sponsorship enables them to make a living from Instagram.

Check out the Hopper HQ 2023 Instagram Rich List to see which celebrities and influencers topped the charts across all industries

4. What Makes An Instagram Influencer?

There’s no strict criteria for being classed as an Instagram influencer. Any user who has a fairly high, engaged following — of people who actually care about what they do — will have an influence over their audience and is a valuable marketing proposition for brands.

If you’re a social media manager looking to start Instagram influencer marketing, do your research to ensure:

1. Their follower demographic is well matched to your target audience
2. Their following and engagement is genuine

Due to the existence of bots giving out likes and comments on users’ behalves, as well as the ability to buy followers, some Instagram accounts may look like influencers, but actually don’t have a loyal following or any real influence at all — we call them ‘ghost followers’.

Generic comments such as ‘’ or ‘Awesome shot!’ are likely to be from accounts using an engagement bot, so if these are the only kinds of interactions on an influencer’s posts, it’s likely that they don’t actually have the influence they’re making out.

NOTE: these bots will comment on posts of users in a chosen target demographic or using certain hashtags in order to increase brand awareness and get more followers. It makes sense, however they have become very easy to spot and don’t actually start genuine conversations! 

Another important indicator of a good influencer is that they are responsible with their partnership choices, truly taking into consideration their followers’ interests and ensuring they only do sponsored posts with brands they believe their audience would be likely to engage with.

Going hand in hand with this is that the influencers make their own content for a brand, hence why it’s often referred to as a ‘partnership’ or a ‘collaboration’, rather than them simply posting a photo the brand sends them.

Building an engaged following is hard work, and a good influencer will not want to post anything that looks alien to their audience or their feed. When strategising an influencer marketing campaign, it’s therefore important to make sure your brand image complements the influencer you’re looking to reach out to!

5. How To Work With Influencers On Instagram

If you decide that Instagram influencer marketing is the right step for your business, the first thing to do is set your budget. It’s an expensive game, and with influencers charging per post and for Stories, a whole campaign can set you back a long way.

With a smaller budget, you will be looking for micro influencers to promote your brand. These are influencers with a relatively smaller following (1,000 – 10,000) but who have a high engagement rate on their posts.

It is a far more cost effective option for smaller businesses, and micro influencers can have a great deal of influence over a specific audience. On a larger budget, you can think about bigger influencers, but try not to be fooled by vanity metrics such as number of followers and focus predominantly on engagement rate.

Once you’ve found people you think could be perfect, do your research as we mentioned above. Ensure they have a genuine following and a trusted, loyal community. See if they’ve worked on influencer campaigns in the past and look at the kinds of products or brands they promote, this will help to inform if they would be a good fit for your company.

As well as this, take a read of their comments to see if your target demographic are engaging with their content. And finally, check out which type of posts they’re excelling at (i.e Stories, video, gallery posts) to help inform your campaign. 

Then reach out to them! Micro influencers are likely to manage themselves, so contact them through the email on their profile or send them a direct message within Instagram. If you’re looking at a larger influencer, they will probably have an agency who manage their campaign requests – this is typically listed in their bio.

When approaching agencies, ask for the influencer’s rate card and explain your brand and the campaign brief you have in mind. Go into as much detail as possible (i.e budget, how many posts, the type of content etc) in order to best manage expectations on both side of the collaboration.

If you’re looking for inspiration, check out this report of the best performing brands in influencer marketing last year!

 Importantly, treat your working relationships with Instagram influencers as partnerships. Remember that they know what their followers engage with best, and to trust them in the content creation process!

6. The Future Of Instagram Influencer Marketing

Influencer marketing has had its fair share of criticism in recent years. Consumers have felt misled as a result of being unaware somebody they follow was getting paid to recommend certain products.

This has led to a huge push for transparency among influencers. Hashtags such as #ad and #spon have become standard in a paid post caption, in order to distinguish the sponsorship deals from ‘genuine’ recommendations. Instagram also created their official ‘Paid partnership’ tag, which sits above a post to inform users that a brand is collaborating with that influencer.

While on some levels this takes away from the authenticity that made Instagram influencer marketing so successful, influencers also feel a loyalty to let their followers know they’ve earned money from a post. 

At one of our events last year, ‘The Power Of Influencer Marketing in 2018’, our panelist Harry Hugo, Co-Founder of The Goat Agency commented on the problematic nature of these CMA regulations, due to the fact that it’s not universal across other advertising channels or promotional sponsorship deals.

He gave the example of Neymar walking on to the football pitch wearing Nike boots as a result of his multi-million dollar sponsorship deal. A notice does not appear on our television screens to tell us the boots are being marketed to us, and the suggestion of such would seem ludicrous.

Therefore it’s one rule for traditional methods of advertising, and another for Instagram influencer marketing, and it will be interesting to see how the regulations change as the space develops.

Read the other top takeaway from our influencer event here

At Hopper HQ we work with hundreds of influencers all over the world, and always encourage them to only accept partnerships with brands and products they truly like and would use themselves. False promotion eventually becomes obvious, meaning the influence the person actually has shrinks.

As a digital population we are developing ‘ad blindness’, meaning we’re essentially becoming immune to marketing. The fact that we click ‘Skip Ad’ on YouTube the second it becomes available, and even pay for the privilege of not being sold to with services like Spotify Premium highlights this.

Consumers are becoming more and more savvy when it comes to advertising, and it’s no different with Instagram influencer marketing. As the industry gets more and more concentrated, brands and influencers will need to think outside of the box to keep creating highly engaging marketing campaigns, and we can’t wait to see them!

Is there any other areas of influencer marketing you’d like to know more about? Let us know in the comments!

Hopper HQ is a social media scheduling and management platform that frees up time for the fun creative stuff! Named in the Top 5 Most Popular Social Media Marketing Software list 2018. Start your 14-day trial today.

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We have a new article about digital marketing trends for 2022, read it now!

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Instagram Stories are full of amazing features that drive engagement and offer a direct line of communication with stories reactions and DM replies, they’re also a great way to show off your brand personality and leave a lasting impression.

The downside? It’s hard to stand out and get more eyes on your content.

Instagram has recently shut down bots generating fake views, followers, likes, and comments; The fake accounts generated exposure and drove engagement. Influencers, brands, and businesses saw a drop in their Instagram story views when the bots were eliminated.

But does this mean the end of your brand presence on Instagram stories?

Thankfully, no. There are several ways to cut through the noise and increase your Instagram Story views organically.

In this blog post, we’ll look at possible reasons why your Instagram Story views dropped and how to increase them.

What are Instagram Story Views?

Simply put, Instagram Story views show you the number of people that have viewed your Instagram Story. Essentially, each impression of the Story counts as a single view.

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How to Check Instagram Story Views?

There are 2 ways to check your Instagram story views depending on whether your story is still up or has disappeared after 24 hours.

Before the 24 hour window:

1. Open the Instagram app on your mobile
2. Tap on the Story icon in the upper left corner of your screen
3. In the lower-left corner, you’ll see multiple circles with Instagram profile pictures
4. Tap on that icon to see the number of views and who viewed your Instagram story

After the 24-hour window:

Instagram stories disappear after 24 hours of posting them, and while you can’t view profiles who have viewed your stories after 24 hours, you can still check your story impressions and reach from your Instagram story insights.

Reach refers to the number of individual users who viewed your Instagram story, while Impressions express the number of times your Instagram story is viewed. Impressions are sometimes higher than reach as it counts multiple views by the same user if they view your story more than once.

How to see Instagram story insights

1. Open your Instagram account and go to your profile
2. Tap the three horizontal lines on the top right corner
3. Tap insights from the list
4. You’ll see a section titled “Content You Shared“, tap “See All“
5. Filter to see insights for Stories
6. You will see a page with individual stories and impressions
7. Tap on any individual story to see its detailed insights

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5 Reasons Why Instagram Story Views Drop

Bots are not the only factor responsible for your Instagram Story views going down.

Here are other possible reasons that may contribute to your Instagram Story views dropping and strategies to get more Instagram Story views:

1) Your Content is Stale

Instagram users like fresh content. If your content is unoriginal or doesn’t offer any value, it won’t get engagement.

You need to optimize your creative strategy to create content that resonates with your followers. 

That’s why it’s critical that you head to the Explore page on Instagram to find trending topics and create story content around them. You can also look at what other brands in your niche are posting to get an idea of where to start.

Once you’ve found a topic, create a Story around it and publish it. Considering the topic is trending, your Story is likely to gain traction.

For instance, note how McDonald’s UAE got creative and used the FIFA World Cup 2022 trend on its story. 

Solution: Publish Diverse & Trending Content

Your audience expects new and engaging content from your brand. Therefore, it is up to you to generate diverse content for your Stories that matches their preferences.

Tip: Use your Instagram analytics to gain insight into what content your audience prefers for Stories. Then, tailor your content to meet those needs by highlighting the product or service features they like most.

You can also leverage digital marketing tools or content marketing platforms to ensure that your audience gets meaningful content. These platforms will help you plan, produce, and optimize your Instagram Stories.

Use high-quality Story formats, including photos, shoppable videos, and boomerangs. According to Hubspot, people are more likely to tap the following types of Instagram stories to the end:

• Short narrative stories with photos, videos, or text
• Stories with quizzes or polls
• A mix of all these elements put together
• Demos and tutorials
• Behind the scenes
• Stories with open-ended question stickers
• Testimonials
• Documentary-style stories

Use content to tell your brand story, share customer stories, sell your products, or communicate brand offers. This brings better engagement.

The History Channel is an excellent example of a brand maximising Instagram stories for engagement. It posts regularly, utilises user-generated content, and includes hashtags to pique interest.

2) You’re Not Using Hashtags Right

Using relevant hashtags allows audiences to discover your Stories, even if they don’t follow you. This helps you get more views on your Instagram Stories.

The improper use of hashtags, or no use at all, can have the opposite effect and be the reason for fewer Story views.

Solution: Use Hashtags in Stories

Find hashtags relevant to your content and business by conducting hashtag research. Then, select the hashtag sticker and search for a hashtag related to your content, combine it with branded hashtags, and use them on your Stories. Incorporate popular or niche hashtags for better targeting. 

Here’s an example of a hashtag sticker in a Story.

To find the right set of hashtags, you can use the Hopper HQ Hashtag Explorer to search for hashtags and get a list of similar hashtags, find trending hashtags, or choose from preset hashtag categories. You can then compare them based on various metrics, such as post count, competition, likes, comments, and more. 

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With such in-depth data on hashtags, you can make data-driven decisions to select the best-performing hashtags for your Stories and help them gain traction.

3) You’re Posting at the Wrong Times

Are you posting when your audience is most active? This is one of the questions that should guide your Instagram content strategy and when you post Instagram stories.

Finding out which days and times your audience is most active on Instagram is essential, especially because Stories only last for 24 hours.

If you end up posting them at the wrong time, they might not garner enough views. 

Solution: Use Analytics to Improve Your Strategy

After analysing millions of posts, Hopper HQ found that the best time to post on Instagram varies depending on the day of the week.

But this is a general guideline. To understand the right timing for your audience, it’s best to start looking at your Instagram analytics. 

Check out our detailed guide on the best time to post on Instagram.

With analytics, you’ll be able to figure out when your audience is the most active during a particular day. You’ll also discover the days when they’re the most active. These are the days you should target. 

But that’s not all that you can find using Instagram analytics.

You can also use analytics to establish why your Story views have dropped. To view your Instagram Story analytics:

1. Open your Instagram account
2. Click on the “Insights” button on your Story Highlights
3. Scroll down to “Content you shared” and expand on shared stories.

The impressions figure indicates the number of Instagram Story views. At the same time, the reach shows you the number of accounts you’ve reached through your Stories.

Using this data, you can determine which content performed best and fine-tune your content strategy accordingly.

What’s more?

You can also bring your small business CRM into the mix. One of the many advantages of CRMs is that it holds a lot of customer data. With this data, you can figure out their likes and dislikes, which, in turn, can help you create more compelling Stories for them and get more views. 

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4) You’re Not Very Active on Instagram

If you want the audience to engage with your Stories, you must do the same. Instagram’s algorithm assesses your history of interaction with others to determine the level of engagement your content will get.

If you rarely reciprocate community interests, your content will likely be buried. That makes it essential to connect with your audience through comments and messages. 

At the same time, if you don’t create enough content, you’ll come across as inactive. In fact, according to a recent study, you need to post up to five Stories a day to maintain an engagement rate of over 70%.

Solution: Add Reels to Stories

Producing a lot of original content takes time and effort. So, how do you create numerous Stories without burning a hole in your pocket?

The answer lies in Reels.

According to an analysis, Reels drive about 35% more engagement than other content types like videos, images, and carousels. So, creating Reels and sharing them through your Stories is a great way to increase your views for both Reels and Stories. 

However, not just any Reel will generate engagement.

You need to craft captivating Reels that can stop your audience from swiping to the next Story. 

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For instance, you can share a short testimonial video as a Reel. When you share it on your Stories, you can combine it with stickers to have users offer their thoughts.

It is also essential to add trending music in videos before sharing them as Reels. When a user recognises a song or a clip on your Reels shared in Stories, they will likely stop scrolling and watch it. They might also react, like, or message you due to it.

Here’s an example of Daniel Wellington sharing a Reel through their Stories.

Related: How to Add Music to Instagram Stories 

5) Previous Story Views Were Bot-Generated

One of the greatest mistakes you can make is purchasing Story views. It serves little purpose and doesn’t do you any good in the long run. It does work well as a vanity metric though for a short time, but don’t expect it to have long-lasting effects. 

But even if you haven’t done anything like that, there’s also a possibility that bots generated your previous Story views.

When Instagram eliminated these bots, the number of inauthentic accounts engaging with your account reduces, leading to a drop in Instagram Story views.

Solution: Employ Tactics to Increase Story Views

Not opting for fake views is an obvious point to start. But how do you push your organic views up?

Tips on how to boost your organic views

1. Run Contests & Giveaways

Accounts that run Instagram contests or giveaways grow 70% faster than those that don’t. Running contests, therefore, is one of the best ways to use Instagram Stories.

You can, for example, ask followers to reply to your Stories and win a reward. Or you can ask them to share your Story with their friends and also share the contest on their Stories.

Basically, if you offer a lucrative reward, people will happily perform all the engagement-boosting steps you want them to take.

Running contests at regular intervals with effective reactions to messages will drive engagement and increase your Instagram Story views. 

To boost your contest Story views further, you can leverage paid promotions. Reporting tools will provide you with valuable insights into your potential audience, and this can go a long way in helping you craft more compelling Story content for them.

Here’s how Hankki used a Reel to invite people to its giveaway.

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2. Run an Influencer Takeover

Instagram influencer takeovers can be a great strategy for driving up your Story views as they bring in the influencer’s fans to your account. This creates a better immersive experience, something 80% of audiences desire.

As the influencer’s fans run to your page, your Instagram activity will increase, boosting Story views.

For example, if you are running a campaign for your skincare products, you can find skincare Instagram influencers or partners and get them to take over your Stories for the day.  

This will bring the respective influencer’s followers to your account, thus increasing Story views and engagement.

For instance, note how Glamping Canyon Lands took over Go Cherish Tours Instagram page for a day.

3. Add Stickers

Adding stickers to your Instagram Stories is a great way to increase their views and engagement. For instance, polls are excellent for social media, particularly when soliciting customer feedback. They are fun, easy to create, and highly engaging. In fact, they allow for two-way communication between you and your customers.

Here’s an example of how Fenty Beauty used a poll feature with a slider to engage its audience.

While at it, include emojis, time, weather, GIFs, and other stickers on your Stories. You can also use quizzes, Q&A, and countdown timers to boost engagement.

Here is an example of how you can use the question sticker on Instagram Stories:

4. Use Location Tags

Similarly, location tags increase the chances of audiences finding you when searching for location-specific posts; there’s a special spot for Stories related to that location on the location search result page. 

Conclusion

So your Instagram Story views have dropped. Does this translate to poor sales? Not really.

You now have a perfect idea of where you’re failing and solutions to remedy the situation. Using the above tips can help you boost Story views organically.

Remember, adopting a quality content strategy is better than trying to beat the Instagram algorithm. Master this, and you can enhance your brand presence sustainably.

Looking for more Instagram Story tips and strategies for driving engagement?

Check out this ultimate guide to using Instagram Stories for valuable insights.

The post Why Are My Instagram Story Views So Low & How Can I Increase Them? appeared first on Hopper HQ.

Find out how to remove the TikTok watermark in 7 different, easy ways

TikTok’s short-form video content has made it a popular platform with millions of users and brands creating entertaining and educational TikToks to engage with their target audience. 

If your videos are doing well on TikTok, why stop there? You may want to share your TikTok videos on Instagram as reels or crosspost them on your other social media platforms. 

The only problem? When you download a video from TikTok, you’ll notice the TikTok watermark embedded into that video. This isn’t ideal because the Instagram algorithm demotes reels which have the TikTok watermark on them, making your videos less likely to be shown or recommended to other users. 

So, If you’re repurposing your TikTok content for other social media platforms, it’s best to remove the TikTok watermark.

Luckily, there are many ways to remove the TikTok watermark (without the need for complicated video editing tools). Read on to find the best one for you:

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What is a TikTok watermark?

The Tiktok watermark is the superimposed TikTok logo with the username of the original poster that’s placed on TikTok videos. This is important for copyright and marketing reasons to make the origin of the media clear, so others can’t repost the videos without attribution.

TikTok adds a bouncing watermark that moves around the video as it plays, making it harder to remove it.

How to remove the TikTok watermark?

There are multiple ways to remove the TikTok watermark, some of those options are better than others. Whether you’re using your phone or computer, here are 7 methods for removing the TikTok watermark.

Let’s dive into each of these methods to see which one’s right for you:

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1) Use Hopper HQ to cross-publish

Hopper HQ is the quickest option to repurpose your TikTok content to Instagram and other social media platforms without the watermark.

You won’t have to worry about downloading the video, copy-pasting any links into any tools or using any video editors to blur out or remove the TikTok watermark. Hopper HQ does that automatically for you!

All you have to do is link your TikTok account to Hopper HQ and select the TikTok video you want to repost on another platform. Hopper HQ will automatically remove the watermark and repost your video for you on Instagram, Facebook, Twitter, Linkedin, Pinterest, or YouTube Shorts. Connect your TikTok account to Hopper HQ

Here’s how quickly you can repost from TikTok to Instagram without the watermark with Hopper HQ:

1. Select the TikTok video you want to reschedule

2. On the bottom right click “Reschedule”

3. Select the Instagram account you wish to repost to

4. Select the option “Create Reel”

5. Your TikTok video will be automatically posted to your Instagram Reels without the watermark

That’s it! Your video will be auto-posted to your Instagram account as a Reel without the TikTok watermark.

You can start your 14-day free trial with Hopper HQ to easily repurpose content from TikTok to Instagram and other social platforms without worrying about removing the TikTok watermark.

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2) Zoom in and crop the TikTok watermark

You can easily use your phone to crop the video and remove the watermark:

1. Open the video you want to crop from your Photos
2. Tap “Edit” from the top right corner
3. Tap the “Crop” icon at the bottom
4. Pinch to zoom in and edit the dimensions of the video to crop out the watermark
5. You’ll need to crop more than one area of your video due to the watermark bouncing around
6. Tap “Done” to save your new cropped video.

While this approach seems like the simplest option, it is not ideal as it would result in zoomed-in content that would cut parts of the visuals or text from the original video. This approach could also change the aspect ratio of the video and be posted with a margin around the content on other platforms.

For those reasons, cropping results in low-quality-looking videos and is not the best option to remove the TikTok watermark.

3) Add a border and hide it

You can use any simple editing tools on your phone or computer to add a border or frame around your video to cover up the TikTok watermark. 

In this example, we’ve used Canva to add a frame to the TikTok video to cover the watermark.

Like the cropping option, adding a border around your video is not ideal as it does not look very appealing and covers a large part of your video; it could cut parts of your video and leave it looking unprofessional and low quality. 

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4) Use a blur tool to cover it

This approach relies on third-party apps or tools that you can use to add a blur effect on the watermark. 

The downside? You will need to add multiple blurs in different places to cover the watermark as it bounces around throughout the video, resulting in multiple blurry areas around your video frame.

Not only does this look unappealing, but it is also quite obvious that there’s a TikTok watermark that’s been blurred out, which some may say defeats the purpose of removing it in the first place. 

This could also be time-consuming if you blur each watermark from each video manually one by one. 

So, this is not an approach that we would recommend. But we’re giving you all the options:

You can search “blur video” on your phone’s App Store. There are multiple tools and apps designed for the purpose of adding a blur effect on parts of your video, which all generally work the same way.

In this example, we’ve used an app called “Blur video”: 

1. Download the app and allow access to videos
2. Tap “Start”
3. Choose the video on which you want to blur the watermark
4. Choose between “Blur” or “Pixelate” at the top centre of the screen
5. Tap “Add Blur” or on the bottom-left corner
6. Move the blur circle around to where your watermark is to blur it out
7. Add multiple blurs whenever the watermark moves around the video
8. Tap “Save” after covering all the watermarks

Your video will be saved to your photos with the watermarks blurred or pixelated.

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5) Use a TikTok watermark remover app

There’s an overwhelming number of apps that claim to remove the TikTok watermark from your videos. 

A quick search for “remove TikTok watermark” on your app store will give you options like SaveTik, TikSaver, TokRepost, TokVideo, TikDown, TokSave, and many more. They all seem confusingly similar, and it can be hard to choose one or tell them apart. 

However, there are some things worth knowing before you proceed to download any of these apps:

1. None of these apps are affiliated with TikTok, and they could stop working if TikTok changes its API.
2. Read the reviews carefully. While most apps will show a rating of 4 or higher, the reviews tell a different story.
3. While most of these apps are free to download, they will either bombard you with ads at every step or require a paid subscription to start using them. 
4. Not all of these apps actually remove the watermark. Some of them only curate a saved collection of watermark-free TikToks, without actually downloading them to your phone.

With that in mind, we tried out 2 top-rated tools on the app store; SaveTik and TikSaver.

Both SaveTik and TikSaver work in the same way. They are free to download, however, both are only free for a 3-day trial period; the subscription after that is $10/month or $4/week. 

Here’s how to use a TikTok watermark remover app: 

1. Find the video you want to download without the watermark from the TikTok app
2. Tap “Share”
3. Select “Copy Link”
4. Open the App
5. Paste the link you copied from TikTok
6. Save the video to your photos without the watermark

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6) Using a video editing tool

Using a video editor tool is the most complicated and expensive approach, so proceed with caution.

If you have video editing skills, you can use any video editing tool you have to remove the watermark. For example, the Wondershare UniConverter video editor offers a watermark editor that lets you add or remove any watermarks from your videos.

This tool is not free to use, and pricing starts at $20/month.

This might not be the best option for you if you do not plan on using the many other features of video editing and only need a watermark remover.

7) Save your video without a watermark in the first place (online)

What’s better than having to remove the watermark? Saving the video without a TikTok watermark in the first place!

There are multiple websites that let you download TikTok videos without the watermark such as SaveTik, MusicalDown.com, MusicalDown.xyz, SnapTik, TikFast and TikMate.

Some of these also offer apps to download on your phone, like SnapTik, but you can also use it online on your pc or desktop if it’s more convenient.

These online tools all work the same way:

1. Select the video you want to save from the TikTok app on your phone or computer
2. select the “Share” button
3. Select “Copy Link”
4. Go to the online tool of your choosing
5. Paste the Link into the toolbox 
6. Click “Download” 

Your selected video will be downloaded to your device without the watermark as an MP4 file.

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What’s the best TikTok watermark remover?

The best TikTok watermark remover is the one that best works for you! 

Hopper HQ is the most efficient option when it comes to value and ease of use. Not only does it remove the watermark, but it also allows you to repost watermark-free content from TikTok to other platforms with just a click. 

So, if you wish to take advantage of other features like repurposing content, scheduling video posts, and adding hashtags, among many other benefits, then Hopper HQ is a great option for you.

Happy watermark-free posting (and reposting)!

Related posts:
– The Best Time to Post on TikTok
– How to Link Instagram to TikTok
– How to Get More Views on TikTok
– Adjust Clips Option Missing on TikTok? Here’s Why & How to Fix it

The post How to Remove The TikTok Watermark in 7 Easy Ways appeared first on Hopper HQ.

Cross-posting your content across multiple social media platforms is a great way to get more eyes on your brand, expand your audience, and build awareness. Connecting TikTok to Instagram is a quick and easy way to repurpose TikTok content and cross-post from TikTok to Instagram to attract a whole new audience. 

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Adding Instagram on TikTok gives you the ability to expand your reach on both platforms and convert your TikTok audience to Instagram followers. In fact, many brands and creators have reported an increase in their Instagram following after joining TikTok.

Here’s how to add Instagram on TikTok:

How to link TikTok to Instagram

1. Download the TikTok app on your phone from the Apple Store or Play Store
2. Open the TikTok app and log in or create an account
3. Tap “Profile” at the bottom right of the TikTok home screen
4. Tap “Edit Profile“ on your profile page
5. You’ll see the “Social” section on your edit profile screen 
6. Tap “Add Instagram” under “Social”
7. The Instagram Login screen will load; log in using your Instagram username and password, or continue with Facebook

Voila! There is now an Instagram icon next to the “Edit Profile” button on your TikTok profile page. 

Tap the Instagram icon to be redirected to Instagram.

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Linking TikTok to Youtube

It is also possible to link your TikTok and Youtube accounts. 

To connect your Youtube account to TikTok, follow the same steps above, but tap “Add Youtube” in step 6.

Complete the rest of the steps as you did for Instagram. Your YouTube account is now linked to your TikTok, you will see 2 options when tapping the Instagram icon next to “Edit Profile”; Instagram and Youtube.

How to unlink Instagram from TikTok

1. Follow the steps above to go to your “Edit Profile” screen
2. Tap on your Instagram handle under “Social” on your “Edit Profile” screen
3. Tap “Unlink”

Voila! Your Instagram is removed from your TikTok.

Beware of TikTok watermarks

Using TikTok to create and edit videos and resharing that content on Instagram makes perfect sense when it comes to expanding reach.

Instagram caught up to the growing popularity of TikTok with the launch of Reels.

However, Instagram was not thrilled about users only sharing TikTok content on its platform and treating Reels as the secondary platform.

So, to encourage users to make original Reels content, Instagram has made changes to its algorithm to no longer promote Reels that have a TikTok watermark on them.

Related: How to Remove The TikTok Watermark

With that said, Hopper HQ lets you share TikTok videos to Instagram without the TikTok watermark in just a few clicks.

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How to Share TikTok Videos on Instagram (directly from TikTok)

Now that you’ve linked Instagram to TikTok, you can easily share your TikTok videos on Instagram as well.

You can share your TikTok videos directly to Instagram in 3 ways:

1. Sharing a public Tiktok video before publishing 
2. Saving a Tiktok video after publishing (public or private videos)
3. Using Hopper HQ

Method 1: Sharing a public TikTok Video to Instagram before publishing

In order to share a video on TikTok and Instagram simultaneously, your TikTok video needs to be public. Here’s how to do it:

1. Tap the “+” icon on the Tiktok home screen
2. Record a video or upload one from your gallery
3. Edit your video, then tap “Next”
4. In the “Who can view this video” section, select “Everyone” or “Friends” to make your video public
5. Tap the Instagram icon to share directly to Instagram 
6. Tap Post. 
7. Once the video is posted on TikTok, the app will redirect you to Instagram to repost your video
8. once on Instagram, you’ll see 2 options: “Feed” and “Stories”.
9. Select the one you want, and continue to post as you normally would on Instagram.

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Method 2: Saving a Tiktok video after publishing (public or private video)

You do not need to make your video public if you don’t want to. This method allows you to share your TikTok videos even if they’re private. All you need to do is save the TikTok video to your gallery and post it to Instagram. Here’s how:

1. Go to your TikTok profile
2. Select the TikTok video you want to share to Instagram
3. Tap on the three dots on the right side of the screen and select “Save Video”

1. Your TikTok video will be downloaded to your phone gallery 
2. Open Instagram and upload the video to post on your feed as a reel or story
3. Edit your video, and add your text, caption, and hashtags
4. Tap “Share”, and you’re all set!

Method 3: Using Hopper HQ

Hopper HQ’s latest feature lets you repost your TikTok video content to Instagram and other social media platforms in just a few clicks. Here’s how to repost TikTok videos to Instagram using Hopper HQ:

1. On the Hopper HQ desktop app, go to your TikTok grid planner
2. Simply click the TikTok post you’d like to repost to Instagram
3. Click “Reschedule” on the right side of the screen
4. Click the Instagram account you’d like to repost to
5. You can also repost to Facebook, Linkedin, Twitter, or Pinterest
6. Choose the date and time to schedule your post, or post immediately

That’s it! Hopper HQ will post your TikTok video on Instagram and other platforms WITHOUT the TikTok watermark.

Try Hopper HQ for yourself! Start your 14-day free trial

How to add TikTok link on Instagram?

The only way to add a TikTok link to your Instagram profile is through a link in your bio. 

Here’s how to add a link to your Instagram profile:

1. Go to your Instagram profile page 
2. Tap “Edit Profile“
3. Tap “Add Links” in the new window 
4. Tap “Add external link”
5. Type in your TikTok profile URL and give it a title
6. Tap “Done” in the top right corner of your screen.

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Visually plan all your social channels. Instagram, TikTok, Twitter, Facebook + LinkedIn.

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Related Posts:
– TikTok Explained: A Complete Beginner’s Guide
– How to Make, Edit, Save & Delete TikTok Videos
– The Best Time to Post on TikTok
– How to Get More Views on TikTok
– Webinar | Mastering TikTok for Business
– How to Get More Views on TikTok
– How to Remove The TikTok Watermark

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