Twitter is a great tool for businesses, brands, and influencers to engage with their target audiences. It also effectively promotes your products or services and builds an online reputation.

However, managing a Twitter account can be time-consuming and challenging, especially if you want to post regularly and consistently.

That’s why scheduling tweets on Twitter (now known as X) can be a lifesaver for busy marketers and creators. Scheduling tweets on X means you are creating and planning your tweets in advance. You’re also setting them to be published automatically at a specific date and time. This way, you don’t have to worry about logging into X and composing tweets every time you want to post something.

In this article, we will be walking you through how to schedule a tweet on Twitter. We’ll also outline some best tips to consider when scheduling your tweets to get the best engagement.

Why Should You Schedule Your Tweets?

If you’re considering tweeting in real-time, keeping up in a fast-paced environment like Twitter can seem daunting. This is why it’s advisable to schedule your tweets to be more organized and strategic when using Twitter.

In this section, we outline some of the reasons why we believe you should schedule your tweets:

1) It ensures consistency

Scheduling your tweets helps you to stay consistent and active on Twitter. It allows you to plan your tweets ahead of time and create a content calendar that aligns with your goals. You can also share content without your tweet in real-time.

By scheduling your tweet, you always have a steady flow of content which is a good way to keep your followers engaged. Since you have a steady flow of content, your followers will consistently be seeing and interacting with your content.

2) Optimize posting times

Scheduling tweets on Twitter helps you optimize your posting times, without having to be online at those times. You can use analytics tools like Twitter Analytics to find out when your followers are most active and engaged on Twitter and schedule your tweets accordingly. This way, you can increase your chances of reaching and interacting with your audience, and boost your engagement and reach. 

You can also schedule your tweets for different time zones, if you have a global or diverse audience, and make sure you don’t miss any opportunities to connect with them.

3) It saves time

Another advantage of scheduling your tweet is that it frees up valuable time for more important things. Instead of posting in real-time, you can allot some time for content creation and schedule them to be posted. This can save you a lot of time in the long run, as you won’t have to keep coming up with new content whenever you want to tweet.

Also, you can set aside some time to create and schedule tweets in batches. This is much more time-efficient instead of creating tweets each time you want to post new content.

4) Improve Campaign Management

Scheduling takes the chaos out of campaign management. It provides you with a more organized way to manage campaigns effectively. Whether you’re launching a new product, running a Twitter contest, or promoting a new feature or content, scheduling helps you better manage your campaign.

You can plan your tweets and ensure consistent messaging and thematic alignment with your overall campaign goals. This is a better approach to launching a successful campaign than tweeting in real-time.

Scheduling your tweet also allows you to build momentum and keep your audience engaged throughout the campaign without posting in real-time.

How to Schedule Tweets on Twitter

Twitter allows you to schedule tweets on your native Twitter app. Here is a step-by-step guide on how to do so:

1) Login into your Twitter account

2) Go to your profile at the bottom left menu. Click on the “Post” button

3) Compose your tweet and schedule and add relevant images and videos

4) Click the “Calendar icon” below instead of the tweet button

5) Pick a specific day, date, time, and timezone of your choice and click on “Confirm”

How to Schedule Tweets on Mobile

Twitter (also known as X) allows you to schedule tweets on your mobile app as well. However, to have access to this feature, you will have to subscribe to X Pro which is a premium feature.

Here’s a step-by-step process of how you can schedule your tweets on mobile for X Pro users:

1. Log in to your X Pro account and click on the “Post” button
2. Select the account you want to schedule a post from
3. Compost your post. Include an image or video with the post by selecting “Add images or video”.
4. Click “Schedule post” and pick the date and time you’d like the post to go live

While you can schedule posts on the Twitter website and mobile, it is not often the best way to schedule tweets for many reasons. Using these two methods of scheduling tweets will require you to create and schedule each post manually. This means that you can’t upload and schedule multiple tweets at the same time.

Secondly, it’s not ideal for managing multiple accounts because you’ll have to create posts on each account individually. This process can be tedious and time-consuming if you’re managing many accounts.

How to schedule Tweets on Hopper HQ

Using social media management software like Hopper HQ allows you to schedule your tweets to be posted on your timeline.

Scheduling tweets with Hopper HQ instead of natively on Twitter allows users to manage multiple social media platforms from one dashboard, enhancing efficiency by planning and automating posts across different networks simultaneously.

Additionally, Hopper HQ offers more in-depth analytics and reporting tools, providing deeper insights into tweet performance and audience engagement, enabling users to tailor their content strategy more effectively.

Here’s a walkthrough of how to schedule tweets using Hopper HQ:

1. Sign up to Hopper HQ
2. Go to your dashboard and click the “Create Post” button
3. Create your tweet. Add images or video to your post. 
4. Fill out the tweet’s caption
5. Choose a date and time and then click on “Save Post”

This tool lets you create a large bulk of tweets all at once (up to 350 tweets). This will save you time and the hassle of creating tweets manually every time you want to schedule content.

Hopper HQ also has a Tweet generator that helps you generate well-structured and engaging tweets with just a few clicks. 

5 Essential Tips for Effective Scheduling Twitter Posts

Here are five essential tips to consider to effectively schedule Twitter posts:

 1) Plan and strategize your content calendar

Before you start scheduling tweets, it’s important to have a clear plan and strategy in place. A planned content calendar allows you to develop and maintain a consistent brand voice and tone across your tweets. This fosters brand recognition and strengthens audience trust.

When creating a content plan, here are some of the questions you should ask yourself:

• What are your overall goals for your Twitter presence? 
• What kind of content do you want to share? 
• Who is your target audience? 
• What are some of their pain points?
• How does your product or service solve their problem?

Once you have a good understanding of these things, you can start creating a content calendar that outlines what you will tweet about and when.

 2) Use a scheduling tool

Using a scheduling tool saves you the stress of having to manually upload your tweet like you’ll do if you’re using a native app. It’s also ideal for managing multiple accounts and scheduling many tweets at once.

Hopper HQ, for example, allows you to upload up to 350 tweets at once so you don’t have to create each tweet manually. the software also posts everything automatically to your Twitter accounts at the scheduled time. You don’t need to worry about getting ‘post reminder’ notifications that will be interrupting your day.

3) Mix up your content formats

People engage with information in different ways. Some prefer concise text, while others enjoy visual images or consuming videos. By using a mix of formats, you cater to various learning styles and preferences, increasing the chances of resonating with a wider audience.

Not only that, different formats tend to attract different types of engagement. Images and videos often generate more retweets and likes, while polls spark conversations and encourage interaction.  Sharing a variety of content helps keep your Twitter feed fresh and interesting. 

4) Use relevant hashtags:

Hashtags enable you to target specific demographics and interests. By choosing hashtags relevant to your niche or target audience, you attract users actively seeking information or engaging with content related to those particular topics. This helps you connect with individuals genuinely interested in what you have to offer, fostering more meaningful interactions and potential followers.

Using hashtags in your tweets can also connect you to ongoing conversations and trending topics on Twitter. By using relevant hashtags, you contribute to existing discussions, allowing your voice to be heard amongst a broader community. Additionally, incorporating trending hashtags can temporarily boost your visibility by placing your tweet amongst the most popular conversations at that moment.

5) Track your results and adjust your strategy

It’s important to track the performance of your tweets so that you can see what’s working and what’s not. Use the analytics provided by your scheduling tool or X itself to track metrics such as impressions, clicks, and engagement. Once you have this data, you can adjust your strategy accordingly.

Here are some of the common metrics to look out for:

• Impression & reach – for tracking brand awareness
• Retweets, replies, likes – for tracking engagement 
• Website clicks & conversion – for tracking lead generation 
• Followers & mention – for tracking growth & community reach

By effectively tracking your results and making data-driven adjustments, you can transform your presence on X into a powerful tool for achieving your social media goals. You can also find out the best time to post on X for better engagement. 

Conclusion

Managing an X account often requires consistent and strategic posting, which can be challenging and time-consuming. Learning how to schedule a tweet, however, offers a solution, allowing you to plan and publish content in advance.

While X’s native scheduling options exist, they’re limited. Consider social media management software like Hopper HQ for a more efficient and comprehensive solution. 

With Hopper HQ, you can schedule hundreds of tweets in bulk thereby saving you time and effort of doing it manually. You can also manage multiple accounts and schedule tweets for all of them from one dashboard.

Lastly, our tool gives you insight into how your content is performing. We provide the necessary data needed to refine and improve your Twitter content strategy.

Ready to get started Sign up for your free Hopper HQ trial today and unlock a world of time-saving and strategic Twitter management!

The post How to Schedule a Tweet on Twitter (aka. X)  appeared first on Hopper HQ.

In this article, we’ll talk you through how to schedule Instagram posts, and why you should get started right away!

Knowing how to use an Instagram scheduler is perhaps one of the most integral marketing strategies you can use to help the growth of your Instagram account.

It’s a simple formula: the more consistently active you are on Instagram, the better your account will perform. Your followers want to see great content, and they want to see it often!

Simple Post, Story + Reel Scheduling

Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest

Try Hopper HQ Now

How to Schedule Posts on the Instagram App

It’s important to note that only Instagram business accounts possess the capability to schedule posts; personal accounts do not offer this feature.

Instagram provides users with three distinct account types: Personal, Creator, and Business. When you initially join Instagram, you automatically have a Personal Instagram account.

Nevertheless, you retain the flexibility to transition it into a Professional Account, which includes the Business and Creator account options, at your convenience.

Schedule content from your Instagram profile:

1. Go to your Instagram profile and create a new post
2. Select the content that you want to post on your gallery 
3. Add any filter or effects that you wish to use 
4. Then scroll down and click on “Advance Settings” 
5. Move the toggle on “Schedule this post” 
6. Choose your desired date and time
7. Go back to your post and click “schedule”

How many posts can you schedule on Instagram?

On the Instagram app, you can schedule up to 25 posts and up to 75 days in advance. This averages to one post a day if we don’t include weekends. 

For some, this may be quite a limitation, especially if you’re a business that counts on social media for reach and engagement. In this case, it will be more worthwhile considering a social media scheduling tool like Hopper HQ. 

With such a tool, you’ll be able to schedule posts far more in advance than 75 days, and the limit of the number of posts you can schedule is 25 a day. With a social media scheduler like Hopper HQ, you can also benefit from the in-app editing features, a hashtag explorer, bulk uploading, and a mobile app for posting on the go.

How to schedule Instagram posts with Hopper Hq

Although you may now schedule posts straight from the Instagram app or the meta business platform, you may want to consider using an Instagram scheduling tool instead.

There are many benefits that you may experience by using a tool like Hopper HQ:

1. Cross-platform scheduling: With a scheduling tool, you can streamline your posting process, by publishing content on different social media platforms simultaneously.
2. Boosted Productivity: Pre-planning and scheduling your feed posts in batches means you won’t be racing against the clock, allowing you to adopt a more strategic approach to your Instagram content.
3. Timely Approvals: Instagram scheduling empowers you to secure approvals for your posts well in advance, ensuring you stay ahead of deadlines and experience the satisfaction of being well-prepared.

How to schedule content using Hopper HQ:

Step 1: Create a Hopper HQ account

First thing first, to schedule Instagram posts you’ll need a Hopper HQ account. Signing up only takes a few minutes, and the best part is you’ll receive a free 14-day trial to test it out!

Step 2: Connect your Instagram Account

Once you’ve registered with Hopper HQ, you’ll be taken to a dashboard where you can connect your social accounts in order to manage and schedule your posts.

Step 3: Upload Photos & Videos

Now you’re connected and verified with Hopper HQ you can begin to schedule Instagram posts…

Select Images/Videos — Head to the dashboard and click ‘Create Posts’.

From here you’ll be able to bulk upload up to 50 files from your computer, a URL, the web, or from Dropbox, Google Drive, Google Photos or Box.

Edit Images — Once uploaded, you’re taken to the bulk edit view where you can add more images to make a gallery post, as well as crop, and edit your images.

If your files are not the correct size for Instagram, you will see an alert to crop using the pre-set dimensions. Click on the crop icon to make your image square, portrait or landscape.

Click on the paintbrush icon to go to Hopper HQ’s in-app editing software! Here you can add filters, edit brightness, and even add light leaks, text and stickers.

Step 4: Final touches

Captions & Hashtags — Once you’ve finished editing, you can write out both your captions and first comments for all of your posts. These will be published with your post at its scheduled time. 

You can add hashtags, emojis, and tag users you’re mentioning in your captions on Hopper HQ.

Also add location tags to increase your reach! Instagram posts with locations receive 79% more engagement than those without, so we’d recommend using this feature.

Schedule Instagram Posts — Now you’re happy with your posts, you have the choice to Post Now, Schedule a date & time, or save it as a draft (a handy feature if you’re working within a team).

Done! — Click ‘Save Changes’ to schedule your posts.

Your posts will all appear in the Posts and the Calendar view, and any changes can be easily made by drag and dropping.

Video Tutorial: How To Schedule Instagram Posts

Why You Should Schedule Instagram Posts:

As well as being a fundamental strategy for growth and organization, scheduling your posts on Instagram has many benefits, including:

1. It helps save time

Scheduling Instagram posts saves you a great deal of time! Having to open the Instagram app, upload a photo, write a caption, and then post it is a tedious task.

Uploading, managing, and planning your content in advance streamlines this process, as you’re able to schedule multiple Instagram posts at once, with captions and hashtags, and don’t have to be anywhere near a phone when you want the posts to go out.

2. Content Management

Organizing your content on social media can be a big task, especially if you’re managing multiple accounts. Schedule Instagram posts to help manage what content is going out when, posting consistency, feed aesthetic, and much more!

This prevents any rushed or last-minute posts, which will improve the overall quality of content going out.

Simple Post, Story + Reel Scheduling

Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest.

Try Hopper HQ Now

3. Posting From PC

One of the many limitations of Instagram is the inability to post content via a desktop web browser. This is naturally problematic for brands, photographers, influencers and any users who have to juggle between their phones and desktops to post content.

Using an Instagram scheduler allows you to cut out these steps and upload your posts straight from your computer files, Dropbox, Google Photos and many other online storage systems.

4. Planning Your Instagram Feed

If you’re looking to take your Instagram to the next level, you need to start planning your feed in advance to maintain the aesthetic your followers love to see!

Using an Instagram scheduler allows you to visually plan your feed, ensuring your posts are cohesive, do not clash, and keep any patterns or themes intact on your profile.

5. Engaging Instagram Followers

Sometime back, we analyzed several millions of Instagram posts made by our users across 70+ countries.

What we found was that your Instagram followers are most active during their morning commutes, lunch hours, the evening rush hours and at bedtime. These are typically the best times to post on Instagram.

It is however not always possible to publish your posts at these exact times. This is particularly challenging if your followers are in a different timezone.

Social media scheduling tools like HopperHQ can help you with automating Instagram submissions so that you do not have to manually post them when your audience is online.

6. Managing Multiple Accounts

Having more than one Instagram account has become a common trend, whether you have separate accounts for business, are a social media manager for other brands, or even have accounts for your hobbies! Managing multiple accounts and maintaining posting regularity requires a huge amount of time and organization.

Using software to schedule Instagram posts takes away the burden of account management, and allows you to focus more time on the fun creative parts, like content creation!

Explore The Data Behind Your Social Media Accounts

Find the best time to post, track your follower growth, and understand what content works best with post and account analytics.

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How Often Should You Post To Instagram?

There is no right or wrong answer for how often to post on Instagram, as it does vary from user to user. At Hopper HQ we’d advise between 1-3 posts a day, with anything over 10 leaning into the spam zone.

On average, brands are posting on Instagram between 1-2 times a day — although posting frequency can vary by sector, so it’s worthwhile checking out your competition to see how often they’re posting.

Remember: posting consistency is actually more important than posting frequency. If you decide you have enough content resources to post 5 times a day, that’s amazing, but just ensure you can maintain that level of publishing!

By staying consistent in your Instagram posts, your audience will become accustomed to your content, and in turn, you will be perceived as a reliable and stable brand.

Why can’t I schedule posts on Instagram?

The Instagram scheduling feature can only be used if you have a professional account rather than a personal one. This tends to be the main reason why users are unable to schedule their posts. A few other explanations can be not having your Facebook integration or using an outdated app.  

• Your account isn’t a Professional account: Instagram reserves the feature of scheduling posts for professional accounts. These accounts benefit from a variety of other features, including insights and analytics, with scheduling being a crucial feature. Switching from a personal to a business account is necessary to unlock this capability.
• Lack of Facebook page integration with your Instagram business account: The reason behind this is the utilization of Facebook’s (Meta Business Suite) scheduling tools by Instagram for this functionality. Ensuring this connection is a must, as it aligns with Meta’s strategy to encourage the use of paid Meta advertisements.
• Using an outdated Instagram app: The scheduling feature necessitates the latest version of the Instagram app. If your app is not up to date, you will be unable to access this feature until you perform an update.

When Is The Best Time To Schedule Instagram Posts?

Again, there’s no one-size-fits-all answer to this question.

Using Hopper HQ’s Best Time To Post analytics tool tracks your follower activity to see when most of them are active on Instagram.

You can connect your business Instagram account and check the Hopper HQ follower analytics to find the best times to post for you and your audience, then schedule your posts for those times to boost engagement.

But in the meantime you can check our best time to post on Instagram article where we detail the best time slots to schedule your content!

Related: Check our latest blog to find out the best time to post on TikTok

Happy Scheduling!

If you have any questions about how to schedule Instagram posts, and specifically using Hopper HQ, please get in touch in the comments!

Hopper HQ is an Instagram content scheduling and management platform that saves social media managers and agencies time. Start your 14-day trial today!

The post How To Schedule Instagram Posts (And Why You Should) appeared first on Hopper HQ.